13 min read Aug 03, 2022

Ideal Agent Reviews: Read This BEFORE You Use Them!

Ideal Agent Reviews - Cover Image. 4.8/5 stars

Ideal Agent is a non-obligatory agent matching service connecting buyers and sellers with local agents. Let’s look at Ideal Agent reviews to understand how they work and why it might not be the best idea to sell your house in 2022.

Should I List With Ideal Agent?

  • Pros: Ideal Agent’s customer service has strong reviews
  • Cons: Ideal Agent is expensive. You will be paying a total commission of 4.5% to 5%, a 2% listing agent commission and a 2.5% buyer agent commission. Ideal Agent is also very low on tech.
  • Our Take: Ideal Agent’s 2% listing agent commission is too high. This includes the 0.5% referral fee to Ideal Agent. Using Houzeo will help you save thousands by eliminating this entire commission. View your savings.

» Jump To:

What is Ideal Agent?

Ideal Agent is an agent matching service that connects home sellers and buyers with licensed real estate agents in their locality. Ideal Agent claims to be one of the leading agent matching companies dealing with high-quality agents who are from the top 1% contributors of sales in their local markets.

Ideal Agent pre-negotiates commission so that sellers can avail of discounted rates. While other agent matching services like UpNest or HomeLight charge you 2.5 to 3%, Ideal Agent charges the home sellers a 2% commission as their listing fee. If you feel the agent isn’t a good match, you can always feel free to walk away and explore other options.

» Discount Real Estate Brokers: Check out America’s Top Real Estate Discount Brokers in 2022

💸 Skip 2% Listing Agent Commission


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Is Ideal Agent Legit?

Yes, Ideal Agent is a legitimate company based out of Florida. All agent matching services including Ideal Agent must be licensed to carry on such services and collect money from agents who they work with. This is essentially how Ideal Agent makes money.

The agent matching company works with only 450 agents across the country and claims that entry to their agent network is “by invite only”, making it an exclusive niche of ideal agents.

How Does Ideal Agent Work?

Agent matching service is pretty simple and easy for home sellers. Typically there are 4 steps involved, as listed:

 STEP 1- Fill out required details about your house

Agent matching companies like Ideal Agent prefer to collect basic information about the house through an online form, and this information becomes a lead for them. This information contains:

  • Property details and description
  • Contact details of the homeowner
  • How fast the homeowner wants to sell

 STEP 2- Ideal Agent stores your information as a lead

The information you share will be stored as a lead in Ideal Agent’s database and they will match the homeowner with a prospective agent based on the zip code and availability.

 STEP 3- Interview prospective ideal agents

After connecting an ideal agent with a homeowner, the website is pretty much useless. The platform doesn’t even have an agent’s dashboard where you can see details about the agent. The prospective agent will get in touch for understanding your requirements and initiate the listing paperwork.

As a homeowner, you can interview the agent and determine if you want to work with them. If you don’t like the agent, you can request another option. Finding your Ideal Agent could take you up to two weeks, and the house isn’t even listed yet!

 STEP 4- Sign Listing Agreement

Finally, you’re ready to sign the listing agreement and let the real estate agent take things ahead. Once this agreement is signed, your house gets listed on the MLS, and the next phase of your home selling begins.

👉 IMPORTANT: Getting verified by the Ideal Agent Concierge to find an appropriate match for your “Ideal Agent” can take up to two weeks.

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Ideal Agent for Sellers

If you’re a first-time seller, real estate agents would be your first choice. Working with local agents can reap higher benefits. They know the local laws, can negotiate the deals as per the local market standards, have strong local connections, and guide you throughout the process.

  • Agent Matching: Ideal Agent matches home sellers with one real estate agent and this agent then guides the seller through their journey. Agents are assigned from the top 1% of real estate agents who have closed deals in the seller’s locality.
  • Pre-negotiated Commissions: Since Ideal Agent has pre-negotiated the commission with the agents, sellers can focus on other activities pertaining to a house sale.
  • Dedicated Concierge: The real estate agent assigned by Ideal Agent will understand the home seller’s requirements and prepare all the documents necessary for the house sale. They support the seller with other activities like home showings, negotiating offers, etc.

» Pro Tip: The typical realtor commission varies from 5% to 6% of a home’s final closing cost – which is split equally between the buyer’s agent and seller’s agent. Sellers pay commission for both agents. You can save more if you list your house on the MLS with a flat fee MLS company like Houzeo.

Ideal Agent for Buyers

Ideal Agent offers no significant benefits for home buyers. You can hire an agent but there is no dedicated form on their website for buyers. You need to get in touch with their customer service to set up a call with the concierge. Post the formalities, the agent will then get in touch with you to understand your needs.

Despite being a hit for home sellers, Ideal Agent isn’t a buyer-focused platform. The advertising clearly promotes its “Smart Seller” system. The lack of high-quality services for buyers is one of the biggest cons of this agent matching service.

» Pro Tip: Ideal Agent is primarily for sellers, the quality of agents for home buyers may be questionable here. Another way to buy your dream house without any hassles of constant calling could be through Flat Fee MLS websites. You save on the 3% listing agent’s commission by investing just a few dollars.

» Buy a House Without a Realtor: Read Our in-depth Guide

Is Ideal Agent Really Free?

No. Even if they market it as a “free agent matching service”, Ideal Agent charges a 25% referral fee from the real estate agents who complete a transaction via their website.

Since you pay the agent, these fees are essentially going from your pocket.

📜 Avoid Paying 25% Referral Fees!


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How Much Does Ideal Agent Cost?

Ideal Agent isn’t free. They take a 25% commission of the total sale amount from the agent as a “referral fee.”

This is how most agent-matching services make money.

Ideal Agent pre-negotiates the seller agent’s commission to 2% or $3,000 on a house valued under $150,000. Let’s compare the listing fee with alternatives:

CompanyListing Fee
Ideal Agent2% or $3,000 for homes under $150,000
UpNestVaries. 2.2% on average.
Houzeo.com$329, no matter the price of your home.

However, the seller will still have to pay a commission to the buyer’s agent. So, if you’re calculating the total commission, the seller will pay:

Listing Fee + 2.5% Buyer Agent’s Commission

While these numbers look good, you can save twice as high with For Sale By Owner websites. These FSBO websites have eliminated listing agents from the picture and help you get more control over the sale.

Calculate Your Savings: Traditional Agent vs. Ideal Agent vs. Houzeo

New!

Calculate Your Savings!

Enter Your Home Sale Price

$ Please enter your home price
  • Listing Fee
  • Traditional Agent 49537

    $15,000

  • idealagent

    $10,000

  • houzeo

    $349

houzeo

Your savings via Houzeo

$14,705

Houzeo saves you $9,705 more than Ideal Agent!

Start Your Free Houzeo Listing Now

How Does Ideal Agent Make Money?

When an agent closes a deal for a customer recommended by Ideal Agent, the agent matching company charges them a referral fee. This is essentially how every agent matching company makes money.

In Ideal Agent’s case, this referral fee is 25% for every successful transaction.

Recently, Ideal Agent and Incenter announced a partnership to offer branded mortgage and title services. This is likely to be another stream of making money.

💸 Don’t Pay 2% Listing Agent Commission


Save the entire Listing Agent commission by selling on Houzeo’s high-tech website.


START YOUR MLS LISTING NOW

 

How Good are Ideal Agents?

As previously said, Ideal Agent claims to establish a high bar when it comes to recruiting agents. For example, all agents of Ideal Agent must be NAR members with great Zillow reviews. They must have a number of transactions and be in the top 1% of their local market’s sales.

Ideal Agent Reviews

Based on 330+ Ideal Agent reviews on Google, this agent matching service has a 4.8-star rating on popular apps like Yelp and TrustPilot. These reviews are a blend of positive home selling or buying experience and disconcerting customer service.

Ideal Agent Pros & Cons

✅ Qualified agents
✅ Dedicated and helpful concierge
✅ A smooth user experience interface
⛔ Minimal or no discounts on commission
⛔ Matches only one agent
⛔ Inconsistent match algorithm and results
⛔ Customers spend thousands of dollars on agent commissions
⛔ Weak in technology
⛔ No direct help for home buyers
⛔ No savings for home buyers

Ideal Agent Customer Reviews

Ideal Agent takes pride in setting higher performance standards for the agents they work with by examining every intricate detail and ensuring they tick all the checkboxes off the list. If you are a ‘quantity and number of sales over quality’ person, Ideal Agent could be an ideal option for you.

Let’s take a look at a few Ideal Agent reviews:

✅ Qualified Agents

Ideal Agent claims to have the top 1% of agents as a part of their network. Perhaps an exception, Tanya Rhodey makes the cut as an utmost professional.

Only because an agent meets numerical criteria, it is not necessary they will deliver quality service to you. Take into consideration their past experience in selling your kind of property, their accomplishments, and their personality before taking a call.

✅ Dedicated & Helpful Concierge

The Ideal Agent concierge is knowledgeable and competent. They take you through every process in detail after understanding your requirements. Ideal Agent provides you with a dedicated concierge and this is one of their biggest advantages. Because your concierge will know your situation in and out, they will provide you with the right solution to every hurdle.

⛔ Limited Savings

Mark was promised 2% by Ideal Agent, but the Realtor charged 4.5%. This likely includes both the listing agent and buyer agent commission, but even then it is very high. And if the Realtor represented both sides, it’s extremely high!

Lisa had a similar experience. These Ideal Agent reviews clarify that the claim of discounted commissions and maximum savings is highly questionable.

🔨 Don’t Be Mark & Lisa


Avoid working with shady realtors and save the 3% listing agent commission with Houzeo.com


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🔍 Explore More: America’s Top Low Commission Agents and Companies in 2022

⛔ Inconsistent match algorithm and poor service

According to the National Association of Realtors, 88% of home buyers and sellers use a real estate agent to make a smooth and uninterrupted transaction. However, does this method save you more money or drain your pockets? Elizabeth has a strong opinion about working with Ideal Agent:

⛔ Offline, Manual Process

Control over their sale is the #2 priority of home sellers in 2021. Saving money on commissions is still the #1 priority. Houzeo has digitized change requests, so you can request changes online yourself. Agreements are automatically generated based on the change you request, and you sign them instantly. No waiting on your agent to create an agreement for you.

With Ideal Agent, you’ll have to call your Ideal agent, who’ll then generate a contract when they get to it. They’ll then ask you to sign it. Once you sign, they can then make the listing edits, again – when they get to it. This offline, manual process increases the turnaround time, and further adds more days on market.

Ideal Agent Complaints

Ideal Agent Reviews on BBB

Several Ideal Agent reviews on BBB and Trustpilot report a similar inconsistent experience like that of Elizabeth and Lisa. Because they weren’t “local experts”, several customers were dissatisfied with their experience. It also shows the lack of quality assurance in services offered by the Ideal agents.

Buying or selling a house is one of the major financial decisions you would be making. You may as well compare a couple of websites and companies before making a final call. Research is the key ingredient to finding the best option that’s financially sound and safe.

💰 Be Your Own Ideal Agent and Save Thousands

With Houzeo’s cutting-edge technology, you can list your house on the MLS for a flat rate and avail 5-star customer service while doing the 100% online listing paperwork. Save thousands in realtor fees and get a top dollar rate with Houzeo.com
START LISTING

Alternatives to Ideal Agent in 2022

1. Houzeo.com

Best Overall

Houzeo.com

logo image
  • Listing fee: $249 to $399
  • Available nationwide
  • 5 Stars  4.9 / 5 (out of 3,191 reviews)

Houzeo provides the best combination of max savings, max exposure, cutting-edge tech, and 5-star customer service.

💰 Save Thousands on Commission: Houzeo is an advanced tech platform that allows home sellers to list their homes on the MLS for a small flat fee, working with a listing agent who doesn’t typically charge a commission. This saves you almost 50% of the agent commissions right away.

Customize Your Packages: You can customize the packages as per your requirements and even opt for services like contract review, pricing assistance, professional photography, and more as per the requirement.

📱 Enjoy Cutting Edge Technology: Home sellers, after registering, get access to an exclusive seller dashboard where they can receive, review, and compare offers. The platform also allows features like contract updates, counteroffers, home showings, lockbox, yard signs, and more.

5 Star Reviews: With superior reviews on Google and Trustpilot, Houzeo is also the most advanced For Sale By Owner website in the United States.

Best For: Zero hidden fees, MLS exposure, 100% automated process, listing within 8 business hours with Houzeo concierge, buyer leads directly shared with the seller, counteroffer feature, and affordable full-service packages`

No other low cost discount real estate agency comes close to offering such features.

» SAVE: Start your free listing on Houzeo.com today!

  • Nationwide coverage
  • Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other sites
  • Quick listing (within a day with concierge)
  • Savings on commissions
  • 100% online – easy listing, fast changes, online showings, and online offers
  • Mobile app availability

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.

Houzeo is available nationwide.

Introducing the Houzeo Mobile App!

  • View your listing
  • Manage your showings online
  • Review and compare offers
  • Counter an offer
  • NEW! Buyers can now search your property and save it in “Favorites”

Start Your FREE Listing NOW!

Ideal Agent vs Houzeo

The below table compares the offerings of Ideal Agent and Houzeo, and it’s a no-brainer that Houzeo.com is an ideal choice for home sellers.

Ideal AgentHouzeo
1. Listing Price2% fee$329
2. 100% Online
3. 5-Star Customer Support⚠️ Unpredictable
4. Nationwide Coverage
5. Simplicity and Ease of use⚠️ Limited
6. Offers Directly to Sellers
7. FSBO
8. Mobile App

2. HomeLight

GOOD AGENT COVERAGE

HomeLight

HomeLight___Logo DRB
  • Listing fee: 2.5% of sale price
  • Good agent coverage
  • 4.5stars  4.5/5.0 (210 reviews)

HomeLight has a network of thousands of successful sellers, best real estate agents, and brokers. They help to create tailored guides and resources in the process of selling a house.

Free Agent Matching: The agent matching fees at HomeLight are free for home sellers and buyers. Depending on the agent, the traditional 5%-6% commission still applies. And, offers may be lower than the market value. Based on the real estate agent you choose, he/she would be able to list your property on the MLS.

Multiple Agent Options: HomeLight furnishes details of the best real estate agents in your selected neighborhood for both full and limited service plans.

Quick Processing: By answering a few quick questions about your home and timeline, you can get offers from agents instantly. Although the process is fast, only homes that are off-market are allowed.

» HomeLight Reviews: The Truth You Need To Know

  • Good agent coverage
  • Digital listing packages
  • Average listing speed based on agent selection
  • No savings on agent commission
  • Inconsistent agent quality
  • Covers only major U.S. cities

On Sitejabber, HomeLight has an overall consumer rating of 4.51 out of 5.

HomeLight has coverage only in major U.S. cities.

3. UpNest

TRADITIONAL COMMISSION FEES

UpNest

Upnest logo
  • Listing fee: 2.5% of sale price (or as decided by agent)
  • Available in all major cities
  • 4.75 Stars  4.9 / 5 (out of 111 reviews)

UpNest is a discount realtor marketplace that works just like HomeLight allowing you to compare the best real estate agents in your neighborhood.

False Claims: It claims to have facilitated billions of dollars in home sales and saved consumers millions of dollars in commissions but that is not true.

Marginal Savings: The platform provides a no obligation service and maps you with local real estate agents. The savings are marginal considering the commission fees that has to be paid.

Informative Agents: The good part is that the agent proposals provide a lot of information to choose a discounted realtor.

» UpNest Reviews: Everything You Need To Know

  • No obligation service
  • High-quality agent network
  • User-friendly customer dashboard
  • No savings on agent commission
  • Average listing speed
  • No guarantee of agent quality
  • Poor customer service

UpNest is rated 4.9 out of 5 on BBB.

UpNest has nationwide coverage.

Should I Work with Ideal Agent?

Ideal Agent has seemingly genuine advantages that come with challenging and disappointing drawbacks. So, you should think twice before choosing this agent matching service to sell your house.

If you’re someone who can compromise on quality and have lesser savings, Ideal Agent could be ideal for you. However, if you want to save on commissions and sell your house for a top-dollar rate, you can be smart about your sale.

Flat Fee MLS platforms like Houzeo let you list on the open market even if you aren’t a licensed broker. When you list on the MLS via Houzeo, you get a personalized dashboard, 100% online platform, and timely customer service—at a flat rate.

And, you can do this all on your mobile too! Get your house listed today!

🛡️ Don’t Pay 2%, Be Your Own Ideal Agent


With Houzeo’s cutting-edge technology, you can list your house on the MLS for a flat rate and avail 5-star customer service while doing the 100% online listing paperwork. Save thousands in realtor fees and get a top dollar rate with Houzeo.com


START YOUR MLS LISTING NOW

 

Frequently Asked Questions about Ideal Agent

Does Ideal Agent Provide More Than One Agent Match Option?

No, Ideal Agent only provides one agent match per listing. It is a take it or leave it deal.

How Much Can You Save With Ideal Agent?

A seller typically ends up paying 5% to 6% commission to both seller's and buyer's agent. The scope of saving here is extremely low. If compared with a traditional real estate agent, you will save $2,000. (calculated as above)

Are There Alternative To Working With A Full-Service Real Estate Agent?

Yes, you can opt for the “For Sale By Owner” method where you gain more control over the sale and save thousands of dollars in exchange for a small, nominal flat fee. Some of the Flat Fee MLS companies you can rely on are Houzeo, FSBO.com, Homecoin, and more.

Is Ideal Agent really 2%?

Yes, that's the listing fee. For every successful transaction, Ideal Agent takes 25% commission from the agent as a referral fee. Although Ideal Agent is marketed as a "free" agent matching service, this commission goes right out of your pocket since you pay commission to your concierge agents.

Is Ideal Agent worth the money in 2022?

No. With several services providing more savings for sellers and buyer rebates for buyers, it is clear that investing money in Ideal Agent isn't worth it and one should inspect thoroughly before doing business with them. If you want to save money and avail a better customer support, check out the best low commission real estate agents and companies of America.

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