Table of Contents

13 min read Jan 18, 2023

Top Real Estate Agents in California in 2023

California Real Estate Agents - Cover

According to, 90% of sellers used a real estate agent when selling a house. Given how important agents are to real estate transactions, here is a list of the top California real estate agents!

👁️‍🗨️ At A Glance: Top Real Estate Agents in California

Real Estate AgentSpecializes in100% OnlineExperience (In Years)Customer RatingsListing Fees
1. Brandon Yager, Yager RealtyFlat Fee MLS, Virtual Full-Service135/5
(7 reviews)
$349 Flat Fee
2. Mauricio Umansky, The AgencyInnovative In-person Full-Service for super-luxury properties155/5
(12 reviews)
3% or more of home's sales price
3. Nancy Kogevinas, Berkshire HathawayTraditional In-person Full-Service for luxury commercial properties275/5(5 reviews)3% or more of home's sales price
4. Coco Tan, Keller Williams RealtyTraditional In-person Full-Service, Short Sales & Foreclosures Specialist305/5
(73 reviews)
3% or more of home's sales price
5. Christine Dosen, Coldwell Banker Best RealtyTraditional In-person Full-Service for home buyers205/5 (61 reviews)3% or more of home's sales price
6. Santiago Arana, The AgencyInnovative In-person Full-Service for super-luxury properties105/5
4 reviews)
3% or more of home's sales price
7. Judy Citron, CompassTraditional In-person Full-Service for buyers and sellers275/5(33 reviews)3% or more of home's sales price

What is a Real Estate Agent?

A real estate agent is a licensed professional who helps you in all real estate transactions. These agents are highly knowledgeable about the local market trends, the procedures pertaining to buying and selling property, and competitive pricing among others.

They represent both buyers and sellers to get the most profitable outcome on both ends. A good agent knows how to market well, sell it quickly, and for the top dollar.

    📌 NOTE: Only in certain states is it permissible for a real estate agent to act as both the listing and buyer agent, i.e. dual agency. In this situation, they do not operate as a representative, but rather as a neutral third party who assists in all transactions. Dual agency listings must be agreed upon by both parties in order to ensure transparency.

There are two main types of agents, listing agents and buyer agents. The seller hires a listing agent to help them market and sell their home. It is important to hire an experienced listing agent. While a buyer agent represents the buyer in transactions. The seller also pays their commission.

Listing AgentFlat Fee Listing AgentBuyer Agent
👨‍⚖️ RepresentsThe SellerThe SellerThe Buyer
💰 Commission Rate3%$2993%
🏡 Services OfferedStaging, Pricing, Create an MLS listing, Marketing, PaperworkStaging, Pricing, Create an MLS listing, Marketing, PaperworkFind properties, Showings, Counteroffers, Paperwork, Negotiations
Customization of ServicesNoneYesNone

» Buying a House in California: Here’s everything you need to know.

California Real Estate Agent Commission

California’s average real estate agent commission ranges between 1% to 6% commission, and it is typically split evenly(50-50) between the listing and the buyer’s agent.

The listing commission varies according to the agent and the location. As a buyer, you need not worry about these commissions but simply the closing costs. Some agents and companies even offer buyer rebates. Let’s break it down further:

Listing Agent2% to 3%
Buyer Agent2.5% to 3%
Total4.5% - 6%

Now, if we estimate the average to be 5% and the home sale price to be $350,000, you pay a hefty $17,500 in commission alone!

🚩 Don’t Pay 6% Agent Commission

Save the entire Listing Agent commission by selling on Houzeo’s high-tech website



» MORE: Will real estate commissions keep falling sharply?

🏆 Reviews: Top Real Estate Agents in California

1. Brandon Yager, Yager Realty: Flat Fee Broker + Virtual Full Service


Brandon Yager, Yager Realty

CA Brokers - Brandon Yager, Yager Realty
  • Experience: 13 years
  • 5 Stars 5/5 (out of 7 reviews)

📌 Note: Brandon Yager provides an unbeatable combination of best-in-class savings, cutting-edge technology through Houzeo, and 5-star customer support. Skip the hassle, and begin listing paperwork on

👨‍💼 About Brandon Yager: Brandon Yager is a resident Houzeo Partner, as a listing broker, and firmly believes that sellers deserve to have control over their sales. Past sellers appreciate Yager’s responsive communication and politeness.

Brandon Yager is the founder and owner of Yager Realty, a flat-fee MLS service company that offers a variety of services for home sellers and homebuyers.

Yager enjoys helping home sellers list for a flat fee with Houzeo’s technology. It aids him in helping the home sellers save their hard-earned equity at a fraction of the cost they’d incur traditionally.

🏡 Annual Sales Volume: 72 sales in 2021, Yager closed $6,724,874 with Houzeo.

🤝 Affiliations: Brandon Yager is a Houzeo Partner, as a listing broker.

🏢 About Houzeo: A tech-centric company, Houzeo is building cutting-edge tools to simplify the home selling experience and make real estate convenient for homeowners. Founded in 2017, it is disrupting the real estate ecosystem with a flat fee MLS listing model.

💰 Affordability: You can work with Yager at a flat fee, usually $349, and avoid paying the traditional 3% listing agent commission. You get access to great technology for finishing the comprehensive paperwork, while the listing broker, Yager, handles the legalities.

Yager has access to Houzeo’s innovative tools, and sellers can leverage the Houzeo Advantage if they list via

Let’s look at the “Houzeo Advantage”:

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Lightning Fast Listing & Changes: Houzeo is 100% online. Listing can happen in under 60 minutes and any MLS listing changes are updated quickly.
  • Houzeo Showings: Manage showing appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter any offer. In a multiple-offer situation, you can also call for the highest and best offers.
  • Buyer Search: Buyers can contact you directly on instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you in ensuring the successful closing.
  • Digital Transaction Management
  • Houzeo ID Secure
  • Pro Directory
  • Houzeo Buyer Lead Manager
  • Houzeo Mobile App: All features are at your fingertips with Houzeo mobile apps for iOS and Android.

Yager has a 5-Star rating on Houzeo.

Yager is a licensed listing agent and broker-owner in 24 MLS’ in California, and most likely covers your county. Yager holds a license to list homes for sale in:

Bakersfield MLS-CA, Calaveras MLS-CA, California Regional MLS-CA, Fresno MLS-CA, Greater Antelope Valley MLS-CA, Humboldt MLS-CA, Kings MLS-CA, MetroList MLS-CA, Plumas MLS-CA, Ridgecrest MLS-CA, Santa Barbara MLS-CA, Santa Ynez MLS-CA, Shasta MLS-CA, Siskiyou MLS-CA, South Lake Tahoe MLS-CA, Tahoe Sierra MLS-CA, Tehachapi MLS-CA, Tehama MLS-CA, Tulare MLS-CA, Tuolumne MLS-CA

    💡 FACT: You don’t need to be a real estate broker to access Houzeo technology, and can list on the MLS within 8 business hours. Get started here to sell FSBO with Houzeo!

2. Mauricio Umansky, The Agency: Deals in Super-Luxury Homes


Mauricio Umansky

Top Real Estate Brokers - Mauricio Umansky, The Agency
  • Experience: 15+ years
  • > 22 years of experience
  • 5 Stars 5.0/5.0  (12 reviews)

About Mauricio Umansky: Mauricio Umansky is Hollywood’s top real estate broker, and the Founder & CEO of The Agency, a billion-dollar brokerage. Past sellers love Mauricio’s unique approach to every property, and his instrumental negotiation skills have helped home buyers purchase a property at 20% lesser than it was listed for.

The Agency: Mauricio Umansky launched ‘The Agency’ in September 2011 with the hope to change the real estate industry by marketing lifestyles, instead of marketing properties. From its four founding partners, he has expanded it into a full-service, luxury real estate brokerage and lifestyle company with more than 150+ active agents in California and Tennessee.

For Home Sellers

  • Huge Exposure: “The Agency” real estate brokerage works at a global level due to which the properties get exposure at the world’s prime markets.
  • Expert Marketing Team: The brokerage team of Mauricio Umansky works collectively to provide the best service. They have a team of experts who understand the seller’s market well and benefit the sellers.

For Home Buyers

  • Qualitative Approach: The Agency works to serve quality over quantity. They select agents accordingly who can serve the best legal advice and get the transactions done smoothly while buying.
  • Innovative Strategies: The Agency, a billion-dollar technology brokerage uses innovative strategies to assist clients to achieve their real estate goals. They deal in luxury properties across countries and give the best deals to buyers.

Our Take: We recommend Mauricio Umansky because he believes in serving quality over quantity and will provide a huge exposure.

  • Ranked #1 Realtor in California by The WallStreet Journal
  • Ranked #3 Realtor in America
  • Ranked #97 on Swanepoel’s 2022 Power200, a prestigious list of top real estate executives in the U.S.
  • He has sold 17 properties in the last 12 months.

Mauricio Umansky, The Agency: Mauricio Umansky has a 5 Star rating on Zillow.

Mauricio is a licensed real estate broker in California. The areas where he serves are:

  • Beverly Hills, CA
  • Los Angeles, CA

💲 You Don’t Need A Fancy Luxury Broker

You can sell your home yourself with Houzeo technology!



3. Coco Tan, Keller Williams Realty: Best for Short Sales & Foreclosures


Coco Tan

Top Real Estate Brokers - Coco Tan, Keller Williams Realty
  • Experience: 30 years
  • > 22 years of experience
  • 5 Stars 5.0/5.0 (73 reviews)

About Coco Tan: Coco Tan is a Certified Short Sale and Foreclosure Alternative Specialist. She has listed and sold many luxury properties in Cupertino, Mountain View, Palo Alto, San Francisco, etc. Past sellers appreciate Coco’s cross-functional communication, attention to detail, and meticulousness toward every sale.

Keller Williams Realty: An American licensed real estate company, Keller Williams Realty is one of the finest brokerages in the country. Their “interdependence” is infamous because it brings real estate agents closer to their mission of empowering home sellers and home buyers in the world without focusing on individual commissions & serve the larger goal.

For Home Sellers

  • Best-In-Class Services: Holding a top spot in many aspects, the agents at Keller Williams Realty offer the best services to the clients. Whether it is technical or marketing aspect, the whole procedure of selling goes on smoothly.
  • Property Valuation: Coco Tan is an approved REO vendor associated with many banks. She is an expert in basic property valuation by performing BPOs for various lenders.

For Home Buyers

  • Property Management: After an investor client buys an investment home, Coco Tan helps in property management by fulfilling all the needs afterward on their behalf.
  • Schedule Showings: Home buyers can schedule showings on the website by adding all the required information.

Our Take: We recommend Coco Tan because she is best known for property valuation, which gives you the best real estate deal.

  • Ranked #73 Realtor® in 2021 by the WallStreet Journal
  • Top 50 Realtor® Nationwide by the Wall Street Journal
  • President, Chinese American Real Estate Association -(CAREA), 2014 – 2016

Coco Tan, Keller Williams Realty: Coco Tan has a 5-star rating on Zillow and a 4.6 Rating on Google.

Coco Tan provides services in the following regions of California:

  • Alviso
  • Campbell
  • Coyote
  •  Cupertino
  • Livermore
  • Los Altos
  • Los Gatos
  • Milpitas
  • Mountain View
  • San Jose
  • Santa Clara
  • Saratoga
  • Sunnyvale

4. Christine Dosen, Coldwell Banker Best Realty: Best for Home Buyers


Christine Dosen, Coldwell Banker Best Realty

Christine Dosen, Coldwell Banker Best Realty
  • ⏳ Experience: 20 years
  • > 20 years of experience
  • 5 Stars 5/5 (61 reviews)

👨‍💼 About Christine Dosen: Christine Dosen is California’s top producing agent and a member of Coldwell Banker’s exclusive International Society of Excellence. She operates Dosen Real Estate in Ridgecrest, California and, specializes in new locations, relocations, and has excellent reviews as a representation for home buyers.

Keeping relationships as the foundation of their careers, Dosen Real Estate has maintained numerous respected connections throughout the community. Christine offers a fresh perspective & vast marketing knowledge, benefiting the consumers and helping bring each transaction to a satisfying close

🏡 Annual Sales Volume: 299 sales in 2021, Christine closed $80,742,716. [1] [2]

🏅 Accolades:

  • Ranked in the Top 0.07% of the 1.4 million total REALTORS® nationwide
  • REAL Trends America’s Best Real Estate Professional Award – #1 in CA & #14 nationwide
  • Coldwell Banker’s Top Producing agent
  • Ridgecrest Association of Realtors Top producing agent
  • Ranked #3 among the Top 10 Sales Associates in North America for total units sold out of 96,000 affiliated Coldwell Banker agents
  • Bestowed with one of the most esteemed Coldwell Banker® honours, being named as 1 of the 40 qualified sales associates in the Coldwell Banker® system worldwide

🤝 Affiliations: Christine is affiliated with the Coldwell Banker Best Realty and can leverage the state-of-the-art technology, bespoke marketing strategies, and robust network of the brokerage.

🏢 About Coldwell Banker LLC.: Founded in 1906, Coldwell Banker has changed the way people buy and sell homes in North America. Infamous for innovation and leadership, Coldwell Banker has become one of the most trusted brands in the world, with 3,000 offices in 49 countries and territories.

💰 Affordability: Working with an amazing listing broker like Christine will cost you the traditional 6% broker commission and can be even higher in most cases. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like, you can list your house on the MLS yourself and avoid paying hefty commissions.

Christine and her team provide one-on-one service for each and every listing supported by the extensive resources and global reach of the Coldwell Banker® brand.

Let’s look at the “Coldwell Banker Agent Advantage”:

  • Coldwell Banker Suite of Technology: Innovative products for agents ranging from big data solutions to helping them price properties and identify buyers, marketing luxury properties, etc.
  • Coldwell Banker eMarketing Center
  • Listing and Post-Listing Presentations
  • Enhanced Listing Syndication tools
  • Calendar of Events
  • Single Sign-on
  • Email integration via MS Office 365 or Gmail
  • DocuSign Rooms and ZipForm Plus

Christine Dosen has prolific customer ratings with 5 Stars (61 reviews) on Zillow and 5 Stars (10 reviews) on Google.


Christine Dosen offers services in Ridgecrest, California.  

🏡 You Know Your Home More Than Any Broker

You can sell your home yourself with Houzeo technology!



5. Nancy Kogevinas, Berkshire Hathaway: Best for Luxury Commercial Properties


Nancy Kogevinas, Berkshire Hathaway

Nancy Kogevinas, Berkshire Hathaway
  • Experience: 27 years
  • > 20 years of experience
  • 4.5 Stars 5/5 (5 reviews)

👨‍💼 About Nancy Kogevinas: Nancy Kogevinas is an esteemed REALTOR and has successfully represented home buyers and sellers for two decades. Nancy has consistently achieved Berkshire Hathaway’s highest awards for sales performance (Chairman’s Circle Diamond, Platinum and Gold awards) and closed over $1.4B properties.

Nancy specializes in commercial real estate and luxury properties in central California. Since 2008, Nancy has been the founding Director of Berkshire Hathaway’s Luxury Collection International. to represent the uppermost tier of Berkshire’s California listings.

🏡 Annual Sales Volume: 58 sales in 2021, Nancy closed $296,051,825.00. [1] [2]

🏅 Accolades:

  • Ranked #3 Berkshire Hathaway Agent Nationwide Among 50K Agents
  • Ranked #23 Individual Sales Volume Nationwide by WallStreet Journal
  • Lifetime Sales Volume: $1.4 billion

🤝 Affiliations: Nancy is affiliated with Berkshire Hathaway and can leverage the company’s global elite connections, highly collaborative agent network, and specialized luxury marketing resources to bring exceptional properties to the attention of a highly sophisticated audience.

🏢  About Berkshire Hathaway HomeServices California Properties: Berkshire Hathaway HomeServices California Properties benefits from a globally respected reputation and a sound financial foundation. This is the first real estate company to be dignified with the Berkshire Hathaway HomeServices brand name & aims to redefine the housing market.

💰 Affordability: Working with a luxury broker like Nancy will cost you the traditional 6% broker commission or more and can be even higher in most cases. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like, you can list your house on the MLS yourself and avoid paying hefty commissions.

As a Berkshire Hathaway Partner Broker, Nancy has access to the company’s exclusive proprietary tools built to make the home selling and buying process convenient for consumers.

Nancy has stellar customer ratings with 5 Stars on Zillow and 5 Stars on Google.


Nancy primarily offers services in Montecito, California. She also offers services in other markets in central California.

6. Santiago Arana, The Agency: Best for Luxury Homes


Santiago Arana, The Agency

Top Real Estate Brokers - Mauricio Umansky, The Agency
  • ⏳ Experience: 10+ years
  • > 22 years of experience
  • 5 Stars 5/5 (out of 4 reviews)

👨‍💼 About Santiago Arana: Santiago Arana is Los Angeles’ distinguished real estate broker and Principal Broker at The Agency, a billion-dollar brokerage. Past sellers love Santiago’s exceptional work ethic, sharp negotiation skills, stellar ability to close deals, and warm, friendly personality.

Santiago’s ability to create highly-targeted, future-facing marketing strategies for his clients has been one of the factors in his success as a real estate broker. In 2013, he joined The Agency as a Principal and Partner, along with Billy Rose and Mauricio Umansky.

To date, he has closed over $4 billion in real estate, netting nearly $2.5 billion in sales volume from 2017 to 2021.

🏡 Annual Sales Volume: Undisclosed.

🏅 Accolades:

  • Ranked #6 Real Estate Agent in the U.S
  • Ranked in Top 250 Realtors in the United States in the annual REAL Trends Inc. ranking, featured in The Wall Street Journal.
  • Ranked #3 Real Estate Agent in California
  • Ranked #1 Real Estate Agent west of the 405 freeway.
  • Santiago is ranked #1 in the country for sales volume by the National Association of Hispanic Real Estate Professionals® Latino Agent Award.

🤝 Affiliations: Mauricio Umansky isn’t affiliated with any brokerages.

🏢 About The Agency: ‘The Agency’ was launched in September 2011 by Mauricio Umansky with the hope to change the real estate industry by marketing lifestyles instead of marketing properties. Mauricio Umansky has expanded it from its four founding partners into a full-service, luxury real estate brokerage and lifestyle company with more than 150+ agents in California and Tennessee.

💰 Affordability: Working with a luxury broker like Santiago will cost you more than the traditional 6% broker commission and can be as high as 13% commission. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like, you can list your house on the MLS yourself and avoid paying hefty commissions.

The Agency has a solid infrastructure and is known as the “industry disruptor” because of its innovative solutions. The company’s mission is to use the most emergent technologies and social media strategies to inform and connect global communities. We couldn’t find the exact details of how they are leveraging the said technology.

Santiago Arana has a 5 Star rating on Zillow.

Santiago Arana is a licensed real estate broker in California.

💲 You Don’t Need A Fancy Luxury Broker

You can sell your home yourself with Houzeo technology!



7. Judy Citron, Compass: Best Representation for Buyers and Sellers


Judy Citron, Compass

Judy Citron, Compass - CA Real Estate Agents
  • ⏳ Experience: 27 years
  • 5 Stars 5/5 (33 reviews)

👨‍💼 About Judy Citron: Judy Citron is infamous for providing unparalleled personal service and attention to help consumers. Judy has helped home sellers capitalize on markets and sell their houses at the best prices possible. Judy offers a fresh perspective for home buyers looking for their dream homes & helps you find the right property at the right price.

Past clients appreciate Judy for facilitating stress-free real estate transactions. Judy has lived in Menlo Park for 25+ years and know’s the region inside out. The high-quality network that she has fostered extends beyond the Bay Area to an international audience of potential home buyers and sellers through the Leading Real Estate Companies of the World.

Judy is consistently ranked in the top .001 of all agents Nationwide.

🏡 Annual Sales Volume: 67 sales in 2021, Judy closed $308M. [1] [2]

🏅 Accolades:

  • Ranked #1 Compass Agent by Individual Agent Volume in CA
  • Ranked #3 by Individual Agent Volume in CA
  • Ranked #7 by Individual Agent Volume in the USA
  • Currently #1 Single Agent – SF Peninsula Area – San Mateo and Santa Clara Counties Combined
  • #1 Market Share Menlo Park, 2017-2020
  • #1 Leading Volume and Transaction of a Single Agent in Palo Alto 2016 and 2017

🤝 Affiliations: Judy Citron is affiliated with Compass and can leverage the “Compass Agent Advantage”. She’s a member of “The Private Client Network”, another top real estate brokerage that delivers seamless brokerage services experience across the country.

🏢 About Compass, Inc.: An American licensed real estate company, Compass is the first company to have built a proprietary mobile app for real estate agents. Compass agents utilize the Internet as a marketing medium, get access to a globally elite network of real estate professionals, and avail of best-in-class technology.

According to a report, Compass is the 4th largest brokerage in the country with 225,000 transactions in 2021, and $6.4 billion revenue, growing 73% year-over-year.

💰 Affordability: Working with Judy Citron will be an effortless housing journey. But those luxury experiences will cost you the traditional 6% real estate broker commission or more. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like, you can list your house on the MLS yourself and avoid paying a 3% listing agent commission.

Judy Citron has access to a best-in-class tool suite designed by Compass. These tools help evaluate properties, price homes accurately, identify the best time to list, and connect agents to elite professionals globally.

Let’s look at the “Compass Agent Advantage”:

  • Luxury Network: Access to a proprietary database of high net-worth sellers and buyers compiled over 20 years.
  • Best-in-class Technology: Compass’ suite of tools helps price properties more accurately, the best time to list, etc.
  • Compass Collections: The app allows users to create collections of properties they desire. Then it notifies the user with real-time alerts on price changes, etc. Clients can also push notifications to family members to view and comment on their collections. Listing agents get the chance to coordinate viewings easily.
  • Marketing Center: A marketing department in itself, this space is preloaded with marketing collaterals for ads, social media, etc.
  • Compass Markets: An real-time iOS app that shows historical trends of the housing markets for up to five years.
  • Compass CRM: Streamlines communication between consumers and Compass agents. By leveraging AI, the tool can also provide insights to agents, for example, which properties are the consumers most likely to buy.

Judy has a 5 Star rating on Zillow.

Judy primarily operates in Menlo Park, California and deals in luxury real estate properties. Because of her partnership with Compass, and The Private Network, she is connected to a wider network of 40 luxury markets.

» California Real Estate Agency: Check out the top 10 Real Estate Companies in California for hassle-free transactions!

Difference between a Broker, REALTOR®, and Real Estate Agent

A real estate broker is a licensed real estate agent with additional training and licenses to employ other real estate agents in their brokerage firms. In contrast, a real estate agent is only licensed to assist in a real estate transaction and cannot hire other agents or open a brokerage firm.

Realtors are real estate professionals who are members of the National Association of REALTORS®(NAR), the largest trade association in the U.S. Bound by the NAR’s Code of Ethics, Realtors promise to be transparent, honest, and uphold their client’s best interests in all transactions.

    💡 FACT: Anyone who is a member of the NAR is licensed to use the REALTORS® trademark as part of their name.

There are thousands of licensed real estate agents and brokers across the nation with varying levels of service quality, so it is ideal to hire a local real estate broker when selling a house for the first time.

Selling a house by owner in California may seem daunting, but technology tools like have digitized the contingencies like listing paperwork and made the process seamless.

The best part—you don’t pay the traditional 6% real estate commission! You can use the 100% online platform to list your house, manage home showings, and counteroffers for a flat fee.

💲 Save 3% Listing Fee and Sell FSBO

Sell your home yourself and save thousands in commission with Houzeo Technology!


How to Choose Between California Real Estate Agents?

Let’s elaborate further on what it is a licensed California real estate agent can do and how to pick the right one:

Market and Industry Knowledge

A smart real estate agent is knowledgeable about everything from the safest neighborhoods to market trends in local property values. They specialize in information on the property that no one else can supply. Price is a big factor whether you are looking to buy or sell. Pricing and offer management are also heavily influenced by comparative market studies. They use this knowledge to locate properties within the price range.

Offer Management, Counter Offers, Pricing Negotiation

As a seller, if your home has several hidden concerns discovered during appraisal and inspection, you will need a strong negotiator to speak on your behalf for repairs and alterations. An agent understands how to negotiate with property owners and potential buyers until the transaction is completed. Negotiation is essential, especially when it comes to reaching a compromise and dealing with several proposals.

Based on your objectives, a listing or buyer realty agent will work hard to obtain you the best bargain possible. They check that all properties have property authorization and permits in order to avoid long-term complications, and they may even advise you to take on the additional property.

» How Much Does a Home Appraisal Cost in California: Know all about home appraisal costs in CA.

💰 Counter Offers Instantly on

Houzeo’s cutting-edge tool, “Counter-Offer” enables home sellers to send counter-offer proposals to buyer and buyer agents.

Documentation and Paperwork

Real estate is synonymous with paperwork, and a lot of it. Most of the documentation will be unfamiliar and time-consuming if you are a first-time seller or buyer. This is where an agent can assist you in completing the essential paperwork and ensuring that it is completed on time. They guarantee that all details are correct and that any concerns are resolved as soon as possible to ensure a smooth closing process.

For example, all Houzeo paperwork and transactions are 100% online! Their IntelliList Management System instantly generates the majority of the listing information as you enter your pin number, allowing you to save a significant amount of time while filling up your listing details.

» When to Buy a House in California: Know when is the best time to buy a house in California.

Marketing, Professional Photography, and Showings

They set the backbone of any real estate transaction. Aside from listing on the MLS, social media and producing the right listing with professional photographs help to close swiftly. On the buyer’s side, the agent arranges showings so that you can visit the houses on your own time and provide advice on property value.

» Real Estate Photography California: Learn the tricks & tips for the best real estate photography to make your buyers fall in love with your home.

Closing and Final Paperwork

Closing is usually when many transactions falter. The process can get extremely confusing for buyers and sellers. An agent rechecks all paperwork connects you with inspectors further negotiates on your behalf and makes it a straightforward process.

» Closing Cost in California: Find out the most simplified way of understanding the closing costs for buyers & sellers in California.

👨‍⚖️ What to look for in an Agent?

  • Locate the agent at your state’s licensing board to confirm that there are no outstanding actions and that the agent has a clean disciplinary record.
  • Verify that your agent has sufficient experience as a listing or buyer agent.
  • Examine the agent’s understanding of average home prices, insider connections, and knowledge.
  • Make sure you have some wiggle room, especially if you are a first-time buyer or seller.

At the end of the day, word of mouth and research goes a long way. Know anyone who has recently bought or closed a home? Use social media and open requests to gauge the perfect agent for your transaction.

    QUICK RECAP: A real estate agent is simply a middleman between both parties that want to buy or sell a property. Their main task is negotiation. Apart from that, a top real estate agent must have a vast knowledge base, guide you through all paperwork, help you with the mortgage process, get you on the MLS, and make the closing process smooth.

Types of Real Estate Agents in California

There are five main types of real estate agents in California:

Types of AgentsDescription
Flat Fee MLS AgentsA flat fee MLS agent has an upfront fee of $199-$999. They list your property on the MLS and provide customizable services on an ala carte basis.
Flat Rate AgentA flat rate agent offers all the services of a traditional agent for a discounted flat rate. This can range anywhere between $2000 to $8000.
Low Commission AgentsA low commission agent charges a lower commission than a traditional agent. Even if the buyer agent commission remains standard, their listing agent commission ranges between 1% - 1.5% of the selling price.
Virtual Full-Service AgentsVirtual full service agents provide all services from listing, documentation, negotiation, showings, to closing 100% online. They may have a set upfront fee or a commission.
Traditional In-person AgentsA traditional in-person agent is a real estate professional that provides all services for the buyer and seller for a commission of 2%-3%.

How to Find a California Real Estate Agent?

Be methodical and check California real estate market updates.

You will have to consider the basics of real estate transactions and evaluate costs, time, and efforts.

National brands offer nationwide coverage, but service quality may not be guaranteed in each office. You will be yet another lead in the marketing funnel while a California real estate agent is assigned to your listing.

In contrast, if you choose top real estate brokers in California, you could substantially save on time and effort. However, real estate commissions still remain questionable and depend on the work done by the real estate broker.

If you are radical enough to adventure selling a house fast for sale by owner, then flat fee MLS listing services like Houzeo are a great way to save time, and the 100% online platform makes the comprehensive listing paperwork seem seamless.

Home Staging California: Staged homes sell $40,000 above the listing price. Maximize your profits with the best home staging companies in California.

🏡 Sell FSBO and Avoid Paying 3% Listing Fee

Sell your home yourself and save thousands in commission with Houzeo Technology!


Alternatives to California Real Estate Agents

If you feel that California real estate agents won’t be ideal for you, then you can consider one of the following alternatives.

📈 Sell FSBO with Flat Fee MLS

Listing on the open market is the best way to maximize your cash offer because your MLS listing gets syndicated to other real estate websites like Zillow, Trulia, Redfin,, etc. & amplifies the exposure of your MLS listing.

You can get multiple offers and compare the highest and the best offers from potential buyers. There is an opportunity to negotiate the sale price, closing costs, etc., and save substantially in commissions by choosing a flat fee MLS platform or low commission real estate agent.

» California MLS Flat Fee: Check out the best Flat Fee MLS Companies in CA

📲 iBuyers

iBuyers are instant buyers, and these companies have created a level-playing field with full cash offers and technologically advanced platforms. You get a reasonably fair cash offer instantly, and you can close within a matter of a few days.

» MORE: Top iBuyers in 2023

🤑 Companies Buying Houses for Cash

If your house is in poor condition and you don’t want to spend thousands of dollars on repairs or closing costs, then you can choose “we buy houses for cash” companies. These companies help sell your house fast for cash, but they’ll pay 30% to 70% of your home’s market value.

» MORE: Companies Buying Houses for Cash in 2023

💲 You Know Your Home Better Than Any Real Estate Broker

Trust your gut, and sell your home yourself with Houzeo technology!



Should You Sell via California Real Estate Agents?

Frankly, no. As a California home seller, you shouldn’t have to pay a 3% listing fee of the home’s sale price just to get it on the MLS.

With flat fee MLS models and disruptive technology tools like, you can list your house by owner in California for a flat rate in 2022.

The comprehensive paperwork that comes with listing a house has been intuitively digitized, and you can finish all listing formalities in under 60 minutes.

If you feel lost or need additional assistance during the process, you can check in with our 5-Star Customer Support team.

» CA Flat Fee MLS: Check out Houzeo’s Flat Fee MLS Service in California!

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is the best FSBO and Flat Fee MLS platform in the United States.

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Frequently Asked Questions

1. What is agent commission in real estate?

Broker commissions in real estate are the fees that the real estate broker charges for their services during property transactions. The average broker commission rates are 5% to 6% of the home's sale price. You can certainly negotiate the commission rates, but keep in mind that a lower buyer agent's commission rate can make them ignore your property. Typically, the buyer's agent commission is 2.5% to 3%.

2. How much do real estate agent make in California?

California's real estate brokers typically make thousands with commission rates between 1% to 6% of the home's sales price. Indeed reports the base salary of a real estate agent in California is $113,076.

3. How to get California agent's license in real estate?

To obtain a real estate broker license in California, you need to qualify and pass an exam.

4. What do California real estate agents do?

California real estate agents are an intermediary between the seller and a buyer. Brokers have a couple of responsibilities such as marketing properties, managing showings for the home seller, negotiating offers and evaluating the best one, etc.

Also Read

Additional Resources

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