9 min read May 24, 2022

Top REALTORS in California

✍️ Editor’s Note: California has 205,000+ REALTORS. In this blog,we listed the top REALTORS in California based on expertise, technology stack, affordability, customer ratings, and coverage.

» SKIP 6% CA REALTOR COMMISSIONS: SELL FSBO WITH HOUZEO.COM!
Cover - Top REALTORS in California

The golden state is hotter than ever, and we’re not referring to climate change. California’s housing market is performing remarkably amidst rising median prices and low mortgage rates.

In this blog, we’ve listed the top REALTORS in California you can consider to make your housing journey easy and affordable.

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👁️‍🗨️ Sneak Peek: Top REALTORS in California

Real Estate AgentSpecializes in100% OnlineExperience (In Years)Customer RatingsListing Fees
1. Brandon Yager, Yager RealtyFlat Fee MLS, Virtual Full-Service135/5
(7 reviews)
$349 Flat Fee
2. Nancy Kogevinas, Berkshire HathawayTraditional In-person Full-Service for luxury commercial properties275/5(5 reviews)3% or more of home's sales price
3. Coco Tan, Keller Williams RealtyTraditional In-person Full-Service, Short Sales & Foreclosures Specialist305/5
(73 reviews)
3% or more of home's sales price
4. Bill Johnson, Realty SolutionsFlat Fee MLS Listing, Virtual Full Service225/5
(66 reviews)
$329 Flat Fee

What are REALTOR Agents?

REALTOR Agents are real estate professionals adhering to the code of ethics laid down by the National Association of REALTORS (NAR), America’s largest real estate association.

For becoming a licensed member of the NAR, a real estate agent or broker has to be a certified member of a local REALTOR association and complete their NAR Code of Ethics training. The designation of a REALTOR is open to a variety of professionals like commercial brokers, agents, appraisers, property managers, counselors, and working in the real estate sector.

» MORE: NAR Code of Ethics (2022) – A Comprehensive Guide

What Does a REALTOR Do?

A REALTOR facilitates the real estate transaction for people buying and selling properties.

When you are selling a property, the MLS is the most powerful tool. Unfortunately, only licensed real estate professionals like realtors or brokers can access the MLS. This is where a REALTOR comes in.

The term REALTOR is used interchangeably with real estate agents and brokers but there are minute differences.

» MORE: Difference Between a REALTOR, Broker, and a Real Estate Agent

What Does a REALTOR Do for Sellers?

REALTOR Agents representing a seller are called listing agents or seller’s agents.

As a seller representative, listing agents help their clients with listing paperwork, marketing strategies, home staging and photography, pricing the property etc.

What Does a REALTOR Do for Buyers?

REALTOR Agents representing a buyer are called buyer’s agents.

As a buyer representative, buyer agents scout for desirable properties for clients, shares listings with potential buyers, guide in contracts, accompany their client to seller’s meetings, inspections, etc.

» MORE: America’s Top REALTORS in 2022

Average REALTOR Commission in California

California’s average REALTOR commission ranges between 1% to 6% commission, averaging at 4.9% for most transactions.

Typically, this commission is split evenly(50-50) between the listing and the buyer’s REALTOR agents. In case of a dual agency, the full 6% REALTOR commission goes to one REALTOR.

    🚩 BEWARE: Only in certain states is it permissible for a REALTOR to act as both the listing and buyer agent, i.e. dual agency. In this situation, they do not operate as a representative, but rather as a neutral third party who assists in all transactions. Dual agency listings must be agreed upon by both parties to ensure transparency.

💰 Skip 3% Listing Agent Commission


With Houzeo technology, you can save thousands by listing FSBO for a flat fee of $349!


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» MORE: Will REALTOR commissions keep dropping sharply in 2022?

🏆 Reviews: Top REALTORS in California

1. Brandon Yager, Yager Realty: Flat Fee REALTOR + Virtual Full Service

BEST OVERALL
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Brandon Yager, Yager Realty

Company Link
  • Experience: 13 years
  • 5 Stars 5/5 (out of 7 reviews)

📌 Note: Brandon Yager provides an unbeatable combination of best-in-class savings, cutting-edge technology through Houzeo, and 5-star customer support. Skip the hassle, and begin listing paperwork on Houzeo.com.

👨‍💼 About Brandon Yager: Brandon Yager is a resident Houzeo Partner, as a listing broker, and firmly believes that sellers deserve to have control over their sales. Past sellers appreciate Yager’s responsive communication and politeness.

Brandon Yager is the founder and owner of Yager Realty, a flat-fee MLS service company that offers a variety of services for home sellers and homebuyers.

Yager enjoys helping home sellers list for a flat fee with Houzeo’s technology. It aids him in helping the home sellers save their hard-earned equity at a fraction of the cost they’d incur traditionally.

🏡 Annual Sales Volume: 72 sales in 2021, Yager closed $6,724,874 with Houzeo.

🤝 Affiliations: Brandon Yager is a Houzeo Partner, as a listing broker.

🏢 About Houzeo: A tech-centric company, Houzeo is building cutting-edge tools to simplify the home selling experience and make real estate convenient for homeowners. Founded in 2017, it is disrupting the real estate ecosystem with a flat fee MLS listing model.

💰 Affordability: You can work with Yager at a flat fee, usually $349, and avoid paying the traditional 3% listing agent commission. You get access to great technology for finishing the comprehensive paperwork, while the listing broker, Yager, handles the legalities.

⏰ Blast Past Paperwork: Finish the listing paperwork in <60 mins with Houzeo’s 100% online platform. Start NOW!

Yager has access to Houzeo’s innovative tools, and sellers can leverage the Houzeo Advantage if they list via Houzeo.com.

Let’s look at the “Houzeo Advantage”:

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Lightning Fast Listing & Changes: Houzeo is 100% online. Listing can happen in under 60 minutes and any MLS listing changes are updated quickly.
  • Houzeo Showings: Manage showing appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter any offer. In a multiple-offer situation, you can also call for the highest and best offers.
  • Buyer Search: Buyers can contact you directly on Houzeo.com instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you in ensuring the successful closing.
  • Digital Transaction Management
  • Houzeo ID Secure
  • Pro Directory
  • Houzeo Buyer Lead Manager
  • Houzeo Mobile App: All features are at your fingertips with Houzeo mobile apps for iOS and Android.

📲 Interested to list with Houzeo? Houzeo is 100% online so you can finish the listing paperwork in <60 mins and manage offers, showings, & amend paperwork with a few clicks. Start NOW!

Yager has a 5-Star rating on Houzeo.

Yager is a licensed listing agent and broker-owner in 24 MLS’ in California, and most likely covers your county. Yager holds a license to list homes for sale in:

Bakersfield MLS-CA, Calaveras MLS-CA, California Regional MLS-CA, Fresno MLS-CA, Greater Antelope Valley MLS-CA, Humboldt MLS-CA, Kings MLS-CA, MetroList MLS-CA, Plumas MLS-CA, Ridgecrest MLS-CA, Santa Barbara MLS-CA, Santa Ynez MLS-CA, Shasta MLS-CA, Siskiyou MLS-CA, South Lake Tahoe MLS-CA, Tahoe Sierra MLS-CA, Tehachapi MLS-CA, Tehama MLS-CA, Tulare MLS-CA, Tuolumne MLS-CA

⏰ Blast Past Paperwork: Finish the listing paperwork in <60 mins with Houzeo’s 100% online platform. Start NOW!

    💡 FACT: You don’t need to be a real estate broker to access Houzeo technology, and can list on the MLS within 8 business hours. Get started here to sell FSBO with Houzeo!

2. Nancy Kogevinas, Berkshire Hathaway: Best for Luxury Properties

BEST FOR LUXURY COMMERCIAL PROPERTIES
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Nancy Kogevinas, Berkshire Hathaway

Company Link
  • Experience: 27 years
  • > 20 years of experience
  • 4.5 Stars 5/5 (5 reviews)

👨‍💼 About Nancy Kogevinas: Nancy Kogevinas is an esteemed REALTOR and has successfully represented home buyers and sellers for two decades. Nancy has consistently achieved Berkshire Hathaway’s highest awards for sales performance (Chairman’s Circle Diamond, Platinum and Gold awards) and closed over $1.4B properties.

Nancy specializes in commercial real estate and luxury properties in central California. Since 2008, Nancy has been the founding Director of Berkshire Hathaway’s Luxury Collection International. to represent the uppermost tier of Berkshire’s California listings.

🏡 Annual Sales Volume: 58 sales in 2021, Nancy closed $296,051,825.00. [1] [2]

🏅 Accolades:

  • Ranked #3 Berkshire Hathaway Agent Nationwide Among 50K Agents
  • Ranked #23 Individual Sales Volume Nationwide by WallStreet Journal
  • Lifetime Sales Volume: $1.4 billion

🤝 Affiliations: Nancy is affiliated with Berkshire Hathaway and can leverage the company’s global elite connections, highly collaborative agent network, and specialized luxury marketing resources to bring exceptional properties to the attention of a highly sophisticated audience.

🏢  About Berkshire Hathaway HomeServices California Properties: Berkshire Hathaway HomeServices California Properties benefits from a globally respected reputation and a sound financial foundation. This is the first real estate company to be dignified with the Berkshire Hathaway HomeServices brand name & aims to redefine the housing market.

💰 Affordability: Working with a luxury broker like Nancy will cost you the traditional 6% broker commission or more and can be even higher in most cases. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like Houzeo.com, you can list your house on the MLS yourself and avoid paying hefty commissions.

💲 Interested to SELL FSBO? Houzeo is 100% online, and you can list your property on the MLS for $349 without a real estate broker. Start NOW!

As a Berkshire Hathaway Partner Broker, Nancy has access to the company’s exclusive proprietary tools built to make the home selling and buying process convenient for consumers.

Nancy has stellar customer ratings with 5 Stars on Zillow and 5 Stars on Google.

 

Nancy primarily offers services in Montecito, California. She also offers services in other markets in central California.

💲 You Don’t Need A Fancy Luxury Broker



You can sell your home yourself with Houzeo technology!


START YOUR MLS LISTING NOW

 

3. Coco Tan, Keller Williams Realty: Best for Short Sales & Foreclosures

BEST FOR SHORT SALES & FORECLOSURES
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Coco Tan, Keller Williams Realty

Company Link
  • ⏳ Experience: 30 years
  • > 22 years of experience
  • 5 Stars 5/5 (out of 73 reviews)

👨‍💼 About Coco Tan: Coco Tan is a Certified Short Sale and Foreclosure Alternative Specialist. She has listed and sold many luxury properties in the cities of Cupertino, Mountain View, Palo Alto, San Francisco, etc. Past sellers appreciate Coco’s cross-functional communication, attention to detail and meticulousness towards every sale.

She certified in Short Sales in 2006 and quickly become a top short sales negotiator with a closing speed of one short sale per month and has closed with lenders too, alongside normal transactions. She also provides Property Management services to her investor clients.

🏡 Annual Sales Volume: 89 sales in 2021, Tan closed $157M.[1] [2]

🏅 Accolades:

  • Ranked #73 Realtor® in 2021 by the WallStreet Journal
  • Top 50 Realtor® Nationwide by the Wall Street Journal
  • President, Chinese American Real Estate Association -(CAREA), 2014 – 2016

🤝 Affiliations: Coco Tan is affiliated with Keller Williams Realty.

🏢 About Keller Williams Realty: An American licensed real estate company, Keller Williams Realty is one of the finest brokerages in the country. Their “interdependence” is infamous because it brings real estate agents closer to their mission of empowering home sellers and home buyers in the world without focusing on individual commissions & serve the larger goal.

💰 Affordability: Working with Coco Tan will cost you the full 6% traditional broker commission or more. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like Houzeo.com, you can list your house on the MLS yourself and avoid paying hefty commissions.

💲 Interested to SELL FSBO? Houzeo is 100% online and you can list your property on the MLS for $349 without a real estate broker. Start NOW!

Coco Tan can leverage the Keller Williams Realty advantage. The Keller Cloud is a powerful suite of tools that work in harmony to deliver smart business solutions for agents and smoother experiences for customers.[1]

Coco Tan has a 5-star rating on Zillow and a 4.6 Rating on Google.

Coco Tan provides services in California primarily, but her association with Keller Williams Realty may allow her to serve more markets nationwide.

🏡 You Know Your Home More Than Any Broker



You can sell your home yourself with Houzeo technology!


START YOUR MLS LISTING NOW

4. Bill Johnson, Realty Solution: Excellent Expertise

EXCELLENT EXPERTISE
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Bill Johnson, Realty Solutions

Company Link
  • Experience: 22 years
  • 5 Stars 5/5 (66 reviews)

📌 Note: Bill Johnson provides an unbeatable combination of best-in-class savings, cutting-edge technology through Houzeo, and 5-star customer support. Skip the hassle, and begin listing paperwork on Houzeo.com.

👨‍💼 About Bill Johnson: Bill Johnson, a resident Houzeo Partner, comes with an experience of 22+ years. With his unparalleled knowledge in real estate, Bill has helped 173 families sell & buy homes in 2021 itself!

Bill Johnson is the founder and owner of Realty Solutions, a real estate company operating out of California, and offers a variety of services for home sellers and homebuyers. Past sellers laud Bill’s expertise, availability and

🏡 Annual Sales Volume: 27 sales in 2021, Bill closed $26,895,840 with Houzeo.

🤝 Affiliations: Bill Johnson is a Houzeo Partner, as a listing broker.

🏢 About Houzeo: A tech-centric company, Houzeo is building cutting-edge tools to simplify the home selling experience and make real estate convenient for homeowners. Founded in 2017, it is disrupting the real estate ecosystem with a flat fee MLS listing model.

💰 Affordability: You can work with Bill at a flat fee, usually $349, and avoid paying the traditional 3% listing agent commission. You get access to great technology for finishing the comprehensive paperwork, while the listing broker, Bill, handles the MLS legalities.

⏰ Blast Past Paperwork: Finish the listing paperwork in <60 mins with Houzeo’s 100% online platform. Start NOW!

Bill has access to Houzeo’s innovative tools, and sellers can leverage the Houzeo Advantage if they list via Houzeo.com.

Let’s look at the “Houzeo Advantage”:

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Lightning Fast Listing & Changes: Houzeo is 100% online. Listing can happen in under 60 minutes and any MLS listing changes are updated quickly.
  • Houzeo Showings: Manage showing appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter any offer. In a multiple-offer situation, you can also call for the highest and best offers.
  • Buyer Search: Buyers can contact you directly on Houzeo.com instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you in ensuring the successful closing.
  • Digital Transaction Management
  • Houzeo ID Secure
  • Pro Directory
  • Houzeo Buyer Lead Manager
  • Houzeo Mobile App: All features are at your fingertips with Houzeo mobile apps for iOS and Android.

📲 Interested to list with Houzeo? Houzeo is 100% online so you can finish the listing paperwork in <60 mins. Start NOW!

Bill has a 5-Star rating on Houzeo with 66 reviews.

Bill is a licensed listing agent and REALTOR in California, and most likely covers your county.

Difference between a Broker, REALTOR, and Real Estate Agent

A real estate broker is a licensed real estate agent with additional training and licenses to employ other real estate agents in their brokerage firms. In contrast, a real estate agent is only licensed to assist a real estate transaction and cannot hire other agents or open a brokerage firm.

REALTORS are real estate professionals who are members of the National Association of REALTORS®(NAR), the largest trade association in the U.S. Bound by the NAR’s Code of Ethics, REALTORS promise to be transparent, honest, and uphold their clients’ best interests in all transactions.

    💡 FACT: Anyone who is a member of the NAR is licensed to use the REALTORS® trademark as part of their name.

There are thousands of licensed real estate agents and brokers across the nation with varying levels of service quality, so it is ideal to hire a local real estate broker when selling a house for the first time.

Selling a house by owner in California may seem like a daunting process, but technology tools like Houzeo.com have digitized the contingencies like listing paperwork and made the process seamless.

The best part—you don’t pay the traditional 6% real estate commission! You can use the 100% online platform to list your house, manage home showings, and counteroffers for a flat fee.

💰 Skip 3% Listing Agent Commission


With Houzeo technology, you can save thousands by listing FSBO for a flat fee of $349!


START YOUR MLS LISTING NOW

Types of REALTORS in California

There are five main types of REALTORS in California:

Types of AgentsDescription
Flat Fee MLS AgentsA flat fee MLS agent has an upfront fee of $199-$999. They list your property on the MLS and provide customizable services on an ala carte basis.
Flat Rate AgentA flat rate agent offers all the services of a traditional agent for a discounted flat rate. This can range anywhere between $2000 to $8000.
Low Commission AgentsA low commission agent charges a lower commission than a traditional agent. Even if the buyer agent commission remains standard, their listing agent commission ranges between 1% - 1.5% of the selling price.
Virtual Full-Service AgentsVirtual full service agents provide all services from listing, documentation, negotiation, showings, to closing 100% online. They may have a set upfront fee or a commission.
Traditional In-person AgentsA traditional in-person agent is a real estate professional that provides all services for the buyer and seller for a commission of 2%-3%.

How to Find a REALTOR in California?

Review California’s housing market trends and evaluate costs, time, and efforts.

National brands offer nationwide coverage, but service quality may not be great in each office. You will be yet another lead in the marketing funnel while a California real estate agent is assigned for your listing.

In contrast, if you choose a local real estate broker, you could substantially save on time and effort. However, saving on real estate commissions still remains questionable.

If you are radical enough to adventure selling a house for sale by owner, then flat fee MLS listing services like Houzeo are a great way to save money and time. The comprehensive listing paperwork is digitized intuitively so that listing formalities are a cakewalk!

🏡 WANT TO TRY FSBO IN THE GOLDEN STATE? Check out our guide to selling your house by owner in California.

💰 Skip 3% Listing Agent Commission



Sell your home yourself and save thousands in commission with Houzeo Technology!


START YOUR MLS LISTING NOW

Alternatives to REALTORS in California

If you feel that California REALTORS aren’t the best for you, then you can consider one of the following alternatives:

📈 Sell FSBO with Flat Fee MLS

Listing on the open market is the best way to maximize your offer because your MLS listing gets syndicated to other real estate websites like Zillow, Trulia, Redfin, Realtor.com, etc. & amplifies the exposure of your MLS listing.

You can get multiple offers and also compare the highest and the best offers from potential buyers. There is an opportunity to negotiate the sale price, closing costs, etc., and save substantially in commissions by choosing a flat fee MLS platform or low commission real estate agent.

» MORE: How to List on the MLS by Owner Without a REALTOR

📲 iBuyers

iBuyers are instant buyers, and these companies have created a level-playing field with full cash offers and technologically advanced platforms. You get a reasonably fair cash offer instantly, around 90% to 104.1% of your home’s market value. Closing happens within a matter of a few days.

» MORE: Top iBuyers in 2022

🤑 Companies Buying Houses for Cash

If your house is in poor condition and you don’t want to spend thousands of dollars on repairs or closing costs, then you can choose “we buy houses for cash” companies. These companies help sell your house fast for cash, but they’ll pay 30% to 70% of your home’s market value.

» MORE: Companies Buying Houses for Cash in 2022

💲 You Know Your Home Better Than Any Real Estate Broker



Trust your gut, and sell your home yourself with Houzeo technology!


START YOUR MLS LISTING NOW

Should You Sell With California REALTORS?

Not really!

As a California home seller, you shouldn’t have to pay a 3% listing fee of the home’s sale price just to get it on the MLS.

With flat fee MLS services and disruptive technology tools like Houzeo.com, you can list your house by owner in California for a flat rate in 2022.

The comprehensive paperwork that comes with listing a house has been intuitively digitized, so you can finish all listing formalities in under 60 minutes.

If you feel lost or need additional assistance during the process, you can check in with our 5-Star Customer Support team.

Eager to Know How Houzeo Works?

We’ve got you covered! Understand how Houzeo works and why it is the best FSBO and Flat Fee MLS platform in the United States.

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Frequently Asked Questions

1. What is agent commission in real estate?

Broker commissions in real estate are the fees that the real estate broker charges for their services during property transactions. The average broker commission rates are 5% to 6% of the home's sale price. You can certainly negotiate the commission rates, but keep in mind that a lower buyer agent's commission rate can make them ignore your property. Typically, the buyer's agent commission is 2.5% to 3%.

2. How much do real estate agent make in California?

California's real estate brokers typically make thousands with commission rates between 1% to 6% of the home's sales price. Indeed reports the base salary of a real estate agent in California is $113,076.

3. How to get California agent's license in real estate?

To obtain a real estate broker license in California, you need to qualify and pass an exam.

4. What do California REALTORS do?

California REALTORS are an intermediary between the seller and a buyer. REALTORS have a couple of responsibilities such as marketing properties, managing showings for the home seller, negotiating offers and evaluating the best one, etc.

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