The home prices in Lakeland, FL increased by 12.5% to reach a median price of $315,000 in October 2022. As home prices increase, so does the commission. Home sellers may require the help of a REALTOR to sell their homes in such a situation. Here are our rankings of the best REALTORS in Lakeland, FL who will help you sell the property for the best price without any hassle.
Review: Best REALTOR in Lakeland, FL
Randal Longo, Keys Realty Redefined
🔥 BEST OVERALL
About: Randal Longo is a REALTOR based in Florida. He covers all the major MLS’ and has an excellent customer rating. He has been in the real estate industry for the past 12 years. As per realtor.com, he has listed 524 properties.
He is associated with Houzeo which is America’s #1 Flat Fee MLS listing service.
💰 Save Thousands on Commission: Randal offers his services through Houzeo’s plans typically for a small flat fee. This will save you thousands. If your buyer is unrepresented, you save the buyer agent commission as well.
For Home Sellers
- Flat Fee Listing: Through Sell Your Home Services, Daniel Demers offers a flat fee MLS listing package, which helps sellers list their house on the MLS for a flat fee and save thousands of dollars in agent commissions.
- Customer Support: Known for their excellent customer service, a quarter of Sell Your Home Services business comes from client referrals.
- Full Automation: Powered by Houzeo.com, Daniel Demers can help you manage your listing 100% online. With Houzeo Showings, you can deal with showing appointments online. you can even use Houzeo Offers for viewing and comparing offers, and Houzeo’s Settlement Agent Platform for closing.
For Home Buyers
- Schedule Showings: Home buyers can schedule showings on Sell Your Home Services’ website by adding the property address and their contact information.
- Submit an Offer: Buyers can even make an offer to the seller on Houzeo.com, provided the seller has listed their property via Dan Demers on Houzeo.
- Closing Cost Calculator: Buyers can even use Houzeo’s Closing Cost Calculator to estimate their expenses for purchasing their home.
Our Take: Randal Longo is our top pick because his services deliver an unbeatable combination of savings, and tech features, and covers all the major MLS’ in Florida.
» Randal Longo Realtor: Check out the services offered by Randal Longo via Houzeo.com
- Covers all the major MLS’ in Florida
- Offers his services for a very small flat fee, saving you thousands of dollars on commission
- All his services via Houzeo are 100% online – easy listing, fast changes, online showings, and online offers
Randal Longo has a 4.9 stars rating on Houzeo.com
Randal Longo covers the following MLS’ in Florida
Keys West MLS-FL, Martin MLS-FL, Northeast Florida MLS-FL, Southeast Florida MLS-FL, and Stellar MLS-FL
What are REALTOR Agents?
REALTOR Agents are real estate professionals adhering to the code of ethics laid down by the National Association of REALTORS (NAR), America’s largest real estate association.
For becoming a licensed member of the NAR, a real estate agent or broker has to be a certified member of a local REALTOR association and complete their NAR Code of Ethics training.
The designation of a REALTOR in Lakeland, FL is open to a variety of professionals like commercial brokers, agents, appraisers, property managers, and counselors working in the real estate sector.
» NAR Code of Ethics: A Comprehensive Guide.
What is the Average REALTORS Commission in Lakeland, FL?
The average REALTOR commission in Lakeland, FL is typically between 5% and 6%. However, this fee is negotiable and varies from sale to sale depending on the region and the firm REALTORS work for.
🔎 Average Real Estate Agent Commission: Know what is the average real estate commission in the US!
💸 Want To Save On The REALTOR® Commission?
We have got you covered. Sell your house with Houzeo.com for a small flat fee – as less as $349!
START YOUR MLS LISTING NOW
Real Estate Agent vs. Real Estate Broker vs. REALTORS
|Sr. No.||Defining Features||Real Estate Agent||Real Estate Broker||REALTOR®|
|1.||Explanation||A real estate professional possessing the license to assist people in buying, selling, or renting real estate.||A real estate professional having in-depth knowledge of the field, who has obtained a license after completing additional coursework beyond the agent level.||Real estate agents or real estate brokers can become realtors by becoming members of the NAR. They follow the NAR Code of Ethics and are held to a higher standard than real estate agents and brokers.|
|2.||Training||No additional training is required except the completion of the prelicensing coursework||Required to undergo additional training pertaining to contracts, insurance, taxes, and ethics||Same as a Real Estate Agent and/or Broker|
|3.||Eligibility||Required to pass the pre-licensing exam to obtain an agent’s license||Required to have some experience working as an agent and obtain a broker’s license after completing additional coursework||Same as a Real Estate Agent and/or Broker|
|4.||Mode of Operation||Real estate agents are required to work for a broker or a brokerage.||Brokers can either start their brokerage or work independently as agents.||Same as a Real Estate Agent and/or Broker|
|5.||Responsibility||Seller agents are required to help the seller price the property, host open houses, be present during the inspection, provide contract assistance, etc.||Brokers are required to oversee other agents working for them and hold other roles depending on whether they are a Principal Broker, Managing Broker, or Associate Broker.||Same as a Real Estate Agent and/or Broker|
How to Find REALTORS in Lakeland, FL
Home sellers can find the right REALTOR in Lakeland, FL with proper research. If you wish to sell a single-family home or a condo, it is essential to find a REALTOR specializing in that sale.
We have listed the process for finding a Lakeland REALTOR who will help you in your real estate journey.
How to Find REALTORS in Lakeland
- Look for real estate agents or brokers who are members of the NAR.
- Verify whether they provide cutting-edge tech.
- Check their customer reviews.
- Find out whether they offer optional online paperwork.
- Interview Realtors and convey your requirement.
- Compare the Realtors based on commission percentage and services provided.
- Finalize the one that best understands your real estate goals.
» Best REALTORS: Check out our rankings of the top REALTORS across the country
Alternatives to Top REALTORS in Lakeland, FL
If saving money is the main goal you should consider the following:
1. Sell with Flat Fee MLS Companies
With Flat Fee MLS companies, you can save thousands of dollars in commissions and take advantage of their technology to sell your house fast in the US. These companies will list your property on your local MLS for a flat fee of a few hundred dollars.
They also offer a range of other services like showing management, offer management, and digital transaction management. These companies are the cheapest way to get your house on the MLS and maximize your profits.
We’ve compiled a list of the best Flat Fee MLS listing services near you:
2. Sell with Discount Brokers
Discount Brokers are licensed individuals or companies that help you sell your home at a low commission or flat rate. Most discount REALTORS charge a single fee for the entire sale.
These Flat Fee REALTORS have the tools to provide excellent exposure to home sellers. They offer social media exposure, a personalized website, and other features despite offering their services at a lower rate than traditional real estate brokers.
Here are our top recommendations:
|Redfin||1.5% of the sale price|
|Ideal Agent||2% of the sale price|
|Houwzer||$5000 Flat Fee|
|HomeLight||2.5% of the sale price|
⚡ Discount Real Estate Brokers: Check out detailed reviews of top discount real estate brokers near you.
3. Sell “For Sale By Owner”
77% of the FSBO sellers sold their houses in 2 weeks. Advanced FSBO websites like Houzeo help you sell your home fast and make a successful sale.
The best part about selling a house by owner is the freedom to make decisions about your home sale without a REALTOR. Since there is no listing agent involved, you end up saving thousands of dollars on the seller agent commission which would have been impossible otherwise.
⚡ Sell Your Home Fast As FSBO: Check out our tips for selling your home like a pro with FSBO
Selling with a REALTOR vs. FSBO vs. Flat Fee MLS
|Features||Selling With a Realtor||Selling by Owner (purely FSBO)||Selling with a Flat Fee MLS Service like Houzeo|
|💲 Pricing||👎 3% listing agent commission||👍 Savings on listing agent commission, you only pay the buyer agent commission||👍 A small Flat Fee for listing. Unrepresented buyers can help you save on buyer agent commission|
|⚙️ Control Over Transaction||👎 Minimal control of the owner||👎 Full control, zero guidance||👍 Full control, Houzeo's 5-star customer support for guidance|
|📞 Contacting Buyers and Managing Offers||👎 No direct contact, meetings depend on agent's convenience||👎 Handling multiple offers and buyers all on your own||👍 Direct contact with prospective buyers. Manage offers efficiently with Houzeo's dashboard.|
|💻 Technology||👎 Manual, outdated technology with tedious paperwork||👎 Single-handed management without tech-support||👍 Houzeo Showings app helps you manage showings at your convenience, & the Settlement Agent Platform guides you until closing|
|💰 Closing Cost Estimation||👍 Guaranteed expert advice||👎 Estimation can go wrong||👍 Accurate estimation with Houzeo's Advanced Closing Cost Calculator|
|📢 Exposure||👍 MLS exposure||👎 Zero MLS access||👍 Exposure on MLS, social media, & 100+ real estate websites|
4. Sell to “We Buy Houses for Cash” Companies
When selling a home fast for cash, you can skip repairs to reduce your expenses. Selling your house as-is will save you money and time. Home sellers get 50% – 70% of the property’s market value for their houses, whether it’s a distressed property or not.
Lesser paperwork and inspections when selling their houses to cash companies speed up the closing process significantly.
⚡ Companies That Buy Houses for Cash: Check our rankings of the top cash companies!
5. Sell to iBuyers
iBuyers are companies that buy houses for cash. The price is decided with the help of their proprietary algorithm, recent real estate data, and in-house experts. An iBuyer offers and closes the deal within 24 hours. However, there are certain pitfalls when dealing with an iBuyer.
- The offer price is sometimes way lower than the actual market price
- Their offer price is generally non-negotiable
- Charge steep service fees – generally 5%-14% of the sale price
Hence, iBuyers are only recommended if you want a quick sale rather than to save your money.
⚡ iBuyer Reviews: See who’s No.1 in America!
Having a good REALTOR® when selling a house can make the process cakewalk. Their guidance can help you get the best price for your property in the most hassle-free manner.
However, with the average REALTOR commission being 6% across the nation – split 50-50 between the listing and the buyer agent, your profits on the sale are substantially reduced. Additionally, seller closing costs will eat away at your profits.
Although there is no escaping the closing costs, opting for Flat Fee Realtor, empowered by Houzeo, can help you save 3% listing agent commission.
Frequently Asked Questions about REALTORS in Lakeland, FL
Who are the best REALTORS in Lakeland, FL?
The #1 REALTOR in Lakeland, FL is Randal Longo who provides the best services for home sellers and home buyers through Houzeo.
Are real estate commissions negotiable in Florida?
Yes, REALTORS commissions are negotiable in Florida. It's a good idea to look around and try to get a lower rate.
What is the REALTOR commission in Lakeland
The REALTOR average commission in Lakeland, FL is between 5% to 6%.
Who pays the REALTOR fees in Lakeland, FL?
The seller usually pays the REALTOR fees for both the listing agent and the buyer's agent.
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- How to Wholesale Real Estate in Florida: Investors tend to get confused between wholesaling and flipping. Read to know how wholesaling and flipping differ from each other in Florida.
- How Much is it to Build a House in Florida: Home building in Florida is more popular than ever. Read to know if home building is more affordable than buying a new one.
- Real Estate Companies in Florida: Florida is one of the hottest real estate markets in the country. Discover the best real estate companies in Florida that hire the top local REALTORS.
- Top Real Estate Agents: In case you do not find a REALTOR near you, reach out to the top real estate agents. We have compiled a list of the best real estate agents for you.
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