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10 min read Jan 23, 2023

5 Top South Carolina Real Estate Agents You Must Know!

Top South Carolina Real Estate Agents

Average median list prices in the South Carolina housing market have hit $370,000 in 2023. Here, we have listed the top South Carolina real estate agents who can help you secure the best deals in this booming real estate market.

At a Glance: Best Real Estate Agents in South Carolina

Top South Carolina Real Estate AgentsBest ForMore Than 10 Years of Experience More Than 100 sales in the last 12 months5 Star Ratings
Randal Longo, Houzeo Affiliate✔️ Sellers looking for maximum savings

✔️ Sellers looking for Stellar Customer Reviews

✔️ Sellers looking for Fast Listing Changes

✔️ Sellers looking for Cutting-edge Technology
5 Stars
Greg Harrelson, Century 21 The Harrelson Group✔️ Sellers/Buyers looking for an agent in Myrtle Beach Market4.75 Stars
Terri Scheper, Next Home Specialists✔️ Sellers/buyers dealing in luxury properties5 Stars
Melissa Patton, Keller Williams One✔️ Customers looking for a Relocation/Marketing Specialist5 Stars
Kate Sweeten, RE/MAX Purpose Driven✔️ Customers looking for in-person real estate experience5 Stars

Facts About South Carolina Real Estate Market

Before you choose your real estate agent to sell your house in South Carolina, you should get updated about the nitty-gritty of the South Carolina Real Estate Market.

💰 Typical home value in South Carolina$286,590 [1]
📌 Homes for Sale in South Carolina 25,078 [2]
💸 Average Commission5%-6%
📅 Change in home value in past one year21.9% [2]
✈️ Homes sold above listing price 46.6% [2]

[1] From 2021 to 2022

[2] According to Redfin Statistics 2022

Reviews: Top South Carolina Real Estate Agents

1. Randal Longo, Houzeo Affiliate


Randal Longo

Real Estate Brokers in Florida - Randal Longo
  • ⌛ Experience: 12 Years
  • 5 Stars 5/ 5 (60 Reviews)

📌 Note: Randal Longo provides an unbeatable combination of best-in-class savings, cutting-edge technology through Houzeo, and 5-star customer support. Skip the hassle, and begin listing paperwork on

Randal Longo

🤵‍♀️ About: Randal Longo is a South Carolina Agent. He covers all the major MLS’ and has an excellent customer rating. He has been in the real estate industry for the past 12 years.

🏡 Number of properties sold: As per, he has sold 487 properties in the last 12 months.

🤝 Affiliations: He is affiliated with Houzeo which is America’s #1 Flat Fee MLS listing service.

💰 Save 3% listing Commission: Randal Longo offers his services through Houzeo’s plans typically for a small flat fee. This will save you thousands. If your buyer is unrepresented, you save the buyer agent commission as well.

📣 Maximum Exposure for Your Property: Listings get syndicated to the MLS, Zillow,, Redfin, Trulia, and hundreds of other websites. Houzeo also has nifty social media sharing tools. No other platform gives you this much exposure.

Fast Listing & Hassle-free Changes: Through Houzeo, Randal offers all his services 100% online. Listing is easy and changes are fast. So you can focus on what is most important – your sale.

📱 Cutting-edge Technology: Through Houzeo, Randal Longo provides various tech-enabled solutions. These include:

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Houzeo Showings: Manage showing appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter an offer. In a multiple-offer situation, you can also call for the highest and best offers.
  • Buyer Search: Buyers can contact you directly on instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you to your closing.

No other REALTOR comes close to offering such features.

👉 Our Take: Randal Longo is our top pick as an Agent in South Carolina because his services deliver an unbeatable combination of savings and tech features.

  • Full-time real estate professional
  • Offers services for a flat fee, saving you thousands of dollars on commission
  • Serves via Houzeo i.e., 100% online – easy listing, fast changes, online showings, and online offers

Randal Longo has a 5-stars rating on

Randal Longo has a reach across South Carolina.

2. Greg Harrelson, Century 21 The Harrelson Group


Greg Harrelson

Century 21 The Harrelson Group Logo
  • ⌛ Experience: 28 Years
  • 5 Stars 4.9/5 (1,176 Reviews)

🤵‍♀️ About: Greg Harrelson is a South Carolina real estate agent, serving buyers/sellers for more than 20 years. In his career, he has assisted more than two thousand clients in buying/selling properties in Myrtle Beach.

Effective communication and good knowledge of the local area real estate are Greg’s biggest strengths as a real estate agent. The ultimate goal of Harrelson is to ensure that his clients make sound financial decisions.

🏡 Number of properties sold: According to, Greg Harrelson has a breathtaking record of 1080 sales in the past 12 months.

🤝 Affiliations: He has affiliations with Century 21 The Harrelson Group.

Century 21 The Harrelson Group

🏢 About: Greg is the owner of Century 21 The Harrelson Group. He is affiliated with this real estate agency as the owner and a prominent agent as well. Greg Harrelson and his team of Century 21 The Harrelson Group guarantees professional services.

The team of this agency is an expert in Relocation. All the agents associated with the agency, especially Harrelson guarantee an easy exit listing agreement for the clients.

» EXPLORE: Seller Disclosure Requirements in South Carolina!

  • Greg is on the list of top 1% REALTORS Nationwide
  • Over 1000 sales in a year worth more than $15 Million 
  • Greg’s team has been ranked as the #1 Sales Team in the Myrtle Beach
  • Professionally trained in real estate market by a top coaching organization in the nation
  • Owner of Century 21 The Harrelson Group,  a #1 Real Estate Office in the Myrtle Beach market 

Greg Harrelson has 4.9-star ratings on Zillow.

Greg Harrelson has coverage in the following 11 areas of South Carolina:

  • Garden City, Murrells Inlet
  • North Myrtle Beach
  • Conway
  • Pawleys Island
  • Myrtle Beach
  • Surfside Beach
  • Murrells Inlet
  • Georgetown
  • Aynor
  • Socastee
  • Inlet

3. Terri Scheper, Next Home Specialists


Terri Scheper

Next Home Specialists Logo
  • ⌛ Experience: 22 Years
  • 5 Stars 5/ 5 (79 Reviews)

🤵‍♀️ About: Terri Scheper is a South Carolina real estate agent. Being a native of South Carolina, Terri has great knowledge of the local areas’ housing market. She aims to make the real estate transactions positive for everyone she assists.

Scheper believes that quality customer service is the key of success in the real estate market. Being an agent, she uses this key to unlock all the doors of housing market.

🏡 Number of properties sold: As per Zillow, Terri has done 77 sales in the past 12 months.

🤝 Affiliations: She is affiliated with Next Home Specialist. Terri Scheper is one of their prominent agents.

Next Home Specialists

🏢 About: Next Home Specialists have agents connected with them from diverse backgrounds. The company serves clients within the real estate market by focusing on the ethical principles.

Their ethical values revolve around trust, reliability, devotion, and integrity while assisting the clients in sale or purchase of a property. The company believes in not compromising on service quality, no matter what the situation is.

» EXPLORE: Flat Fee Services in South Carolina!

  • A Relocation specialized agent for Lake Murray Area
  • Extensive knowledge of the local area for more than 30 years
  • Expert in luxury homes, investment, foreclosures, and a lot more
  • Assisted over 600 clients with residential, commercial, investment, and a lot of other properties

Terri Scheper has a 5-stars rating on Zillow.

Terri serves as a real estate agent in the following 3 counties of South Carolina:

  • Newberry
  • Richland
  • Lexington

4. Melissa Patton, Keller Williams One


Melissa Patton

Keller Williams One Logo
  • ⌛ Experience: 26 Years
  • 5 Stars 5/ 5 (77 Reviews)

🤵‍♀️ About: Melissa Patton is one of the top real estate agents in South Carolina. Melissa got her agent license in 1996, and since then, he has been highlighted for her performance in the housing market.

Patton has good knowledge of the Upstate real estate market because she has spent her entire life there. She is specialized in digital marketing and negotiation.

🏡 Number of properties sold: Melissa has done 51 sales in the past 12 months, according to Zillow.

🤝 Affiliations: She has affiliations with Keller Williams One.

Keller Williams One

🏢 About: Keller Williams One is a franchise of one of the largest real estate franchisors, Keller Williams (KW). The franchise has two offices based in Greeneville and Laurens in South Carolina. Melissa Patton is the major real estate agent for Keller Williams One.

Keller Williams is a #1 real estate company according to their sales and agents across America.

» EXPLORE: Top Real Estate Agents in America!

  • Recognized as a senior real estate specialist
  • She is in the list of top 15 agents in South Carolina
  • A member of CRS i.e., the Council of Residential Specialist
  • In 2017, She was the Number 2 RE/MAX Agent within South Carolina

Melissa Patton has a 5-star rating on

Melissa has coverage in 9 areas of South Carolina:

  • Mauldin
  • Laurens
  • Clinton
  • Greenville
  • Greer
  • Woodruff
  • Fountain Inn
  • Simpsonville
  • Gray Court

5. Kate Sweeten, RE/MAX Purpose Driven


Kate Sweeten

REMAX Purpose Driven Logo
  • ⌛ Experience: 11 Years 
  • 5 Stars 5/ 5 (130 Reviews)

🤵‍♀️ About: Kate Sweeten is one of the top South Carolina real estate agents. She takes ‘finding the perfect home for her buyer clients as a challenge.’ It lets her provide quality real estate services.

Kate assists sellers with a unique marketing strategy to get the maximum amount of their property with listings. Kate likes negotiating a lot for getting the best prices for all her clients i.e., buyers and sellers.

🏡 Number of properties sold: As per Zillow, Kate has done 81 sales in the past 12 months.

🤝 Affiliations: She is affiliated with RE/MAX Purpose Driven.

RE/MAX Purpose Driven

🏢 About: RE/MAX Purpose Driven is a real estate brokerage. All the entrepreneurs working for the success of this brokerage, the agents associated with it, have the mission of serving customers with quality.

In Midlands, RE/MAX Purpose Driven has team of the most productive agents. This brokerage is a franchise of RE/MAX. The main office of this franchise in South Carolina is situated in Lexington.

» EXPLORE: Top real estate brokerages and companies in America!

  • Honored with RE/MAX Hall of Fame reached in 2018
  • Recognized as #3 RE/MAX Agent in South Carolina in 2021
  • Since 2016, she is in the list of Top American Agents of REAL Trends
  • In her career of 11 years as a real estate agent, she has closed sales of worth $700 Million

Kate Sweeten has a 5-stars rating on Zillow.

Kate has coverage in following 9 areas of South Carolina: Columbia, SC

  • Chapin
  • Irmo
  • Columbia, SC
  • Lexington
  • Forest Acres
  • Shandon, Columbia
  • Lake Murray, Lexington
  • Melrose Heights, Columbia
  • Heathwood West, Columbia

What is a Real Estate Agent?

A real estate agent is a licensed professional who helps you in your real estate transactions. They are highly knowledgeable about the local market trends, the procedures for buying and selling property, competitive pricing, etc. among others. They represent both buyers and sellers to get the most profitable outcome on both ends. A good agent knows how to market well, sell it quickly, and for the top dollar.

    📝 NOTE: Only in certain states, it is permissible for a real estate agent to act as both the listing and buyer agent, i.e. dual agency. In this situation, they do not operate as a representative, but rather as a neutral third party who assists in all transactions. Dual agency listings must be agreed upon by both parties in order to ensure transparency.

There are two main types of agents, listing agents and buyer agents. The seller hires a listing agent to help them market and sell their home. It is important to hire an experienced listing agent. Even though a buyer agent represents the buyer in transactions, their commission is paid by the seller.

Listing AgentFlat Fee Listing AgentBuyer Agent
👨‍⚖️ RepresentsThe SellerThe SellerThe Buyer
💰 Commission Rate3%$2993%
🏡 Services OfferedStaging, Pricing, Create an MLS listing, Marketing, PaperworkStaging, Pricing, Create an MLS listing, Marketing, PaperworkFind properties, Showings, Counteroffers, Paperwork, Negotiations
Customization of ServicesNoneYesNone

Difference between Real Estate Brokers, REALTOR, and a Real Estate Agent

Sr. No.Key FeaturesReal Estate AgentReal Estate BrokerREALTOR®
1.Defining FactorA real estate professional possessing the license to assist people in buying, selling, or renting real estate.Brokers are agents with experience and a license, allowed after completing additional coursework.REALTOR are agents or brokers that are members of NAR, who follow NAR’s code of ethics.
2.TrainingNo additional training required except the completion of the pre-licensing courseworkRequired to undergo additional training pertaining to contracts, insurance, taxes, and ethicsSame as a Real Estate Agent and/or Broker
4.Mode of OperationThey are required to work for a broker or a brokerage.They can either start their own brokerage or work independently as agents.Same as a Real Estate Agent and/or Broker
5.ResponsibilityDetermining the price of the property, host open houses, suggest and overlook home inspections and appraisals, provide contract assistance, etc.Supervise other agents working for them, and responsible for several other duties based on their designation.Same as a Real Estate Agent and/or Broker

» Buying a House in South Carolina: Here’s everything you need to know.

How to Choose a Real Estate Agent in South Carolina?

Let’s elaborate further on what a licensed real estate agent can do and how to pick the right one:

Market and Industry Knowledge

A smart real estate agent is knowledgeable about everything from the safest neighborhoods to market trends in local property values. They specialize in information on the property that no one else can supply.

Real Estate agents are also well versed with the market trends for various types of properties like condos, townhouses, single family homes, multi family homes, etc. They can also offer relocation tips when moving to a new state.

An experienced local agent can help you find a suitable property as per your need. For example, they can help buyers find a property located near the best schools in South Carolina or any other state.

Knowing the fair market price is a significant factor in whether you want to buy or sell. Pricing your home for sale and offer management are also heavily influenced by comparative market study. They use this knowledge to locate properties within the price range.

» More: How to Price Your Home For Sale in 6 Steps?

Offer Management, Counter Offers, Pricing Negotiation

When selling your house in torn-down conditions, you will need a strong negotiator to speak on your behalf for repairs and alterations.

An agent understands how to negotiate with homeowners and potential buyers until the transaction is completed. Negotiation is essential, especially when it comes to reaching a compromise and dealing with several proposals.

A listing or buyer agent will work hard to obtain you the best bargain possible based on your objectives. They check that all properties have property authorization and permit to avoid long-term complications, and they may even advise you to take on the additional property.

» When to Buy a House in South Carolina: Know when is the best time to buy a house in SC

💰 Counter Offers Instantly!

Houzeo has harnessed cutting-edge technology to introduce the “Counter-Offer” tool. It enables house sellers to send counter-offer proposals to buyer agents and buyers.

» How Much Does a Home Appraisal Cost in South Carolina: Read to know more about home appraisal cost in SC

Documentation and Paperwork

Real estate is synonymous with paperwork, and a lot of it. Most of the documentation will be unfamiliar and time-consuming if you are a first-time seller or buyer.

This is where an agent can assist you. They will ensure all paperwork is taken care of within the time span. They guarantee that all details are correct and that any concerns are resolved as soon as possible to enable a smooth closing process.

But with traditional real estate agents, there is always a scope for human error. Houzeo can help you minimize this.

With Houzeo, all your paperwork and transactions are 100% online! Their IntelliList Management System instantly generates the majority of the listing information as you enter your Zip code, allowing you to save a significant amount of time while filling up your listing details.

Marketing, Professional Photos, and Showings

They set the backbone of any real estate buying and selling process. Aside from listing on the MLS, social media and producing the right listing with professional photos help to close swiftly.

On the buyer’s side, the agent arranges showings so that you can visit the houses on your own time and provide advice on property value.

» Home staging South Carolina: Maximize your profits with the best home staging companies in SC

Closing and Final Paperwork

Closing is usually when many transactions falter. The process can get extremely confusing for buyers and sellers. An agent rechecks all the paperwork connects you with inspectors, further negotiates on your behalf, and makes it a straightforward process.

» Who Usually Pays Closing Costs in South Carolina: Find out who pays closing costs in South Carolina and which closing costs are your responsibility.

👨‍⚖️ What to look for in an Agent?

  • Locate the agent at your state’s licensing board to confirm that there are no outstanding actions and that the agent has a clean disciplinary record.
  • Verify that your agent has sufficient experience as a listing or buyer agent.
  • Examine the agent’s understanding of average home prices, insider connections, and knowledge.
  • Make sure you have some wiggle room, especially if you are a first-time buyer or seller.

At the end of the day, word of mouth and research goes a long way. Know anyone who has recently bought or closed a home? Use social media and open requests to gauge the perfect agent for your transaction.

    QUICK RECAP: A real estate agent is simply a middleman between both parties that want to buy or sell a property. Their main task is negotiation. Apart from that, a top real estate agent must have a vast knowledge base, guide you through all paperwork, help you with the mortgage process, get you on the MLS, and make the closing process smooth.

Types of Real Estate Agents

There are four main types of agents:

Types of AgentsDescription
Flat Fee MLS AgentsA flat fee MLS agent has an upfront fee of $199-$999. They list your property on the MLS and provide customizable services on an ala carte basis.
Flat Rate AgentA flat rate agent offers all the services of a traditional agent for a discounted flat rate. This can range anywhere between $2000 to $8000.
Low Commission AgentsA low commission agent charges a lower commission than a traditional agent. Even if the buyer agent commission remains standard, their listing agent commission ranges between 1% - 1.5% of the selling price.
Virtual Full-Service AgentsVirtual full service agents provide all services from listing, documentation, negotiation, showings, to closing 100% online. They may have a set upfront fee or a commission.
Traditional In-person AgentsA traditional in-person agent is a real estate professional that provides all services for the buyer and seller for a commission of 2%-3%.

Final Word

Having a good real estate agent when buying or selling a home in South Carolina can make the real estate process cakewalk. Their guidance can help you obtain the top dollar for your property in the most hassle-free manner possible.

Choosing the correct real estate agent in South Carolina or any other state can be a tricky business. To help you ease the process of finding a suitable agent in South Carolina, we have compiled this list for you. But there is a catch.

The average real estate agent commission in South Carolina is about 6% – split 50-50 between the listing and the buyer agent.

So, if you sell your house in South Carolina for $300,000, you would end up spending $18,000 on the commission itself. Opting for flat fee real estate agents like Randal Longo affiliated with Houzeo can help you save the listing agent commission.

» Average South Carolina real estate commission: Read to find out more about the SC real estate commission.

💸 Want To Save On The Listing Agent Commission?

We have got you covered. Sell your house with for a small flat fee – as less as $349!


Check out some of the Houzeo reviews and how it has helped customers across the US.

Frequently Asked Questions

What do real estate agents do in South Carolina?

Real Estate Agents are licensed professionals who help buyers nd seller with their real estate transactions.

Which are the best Real estate agents in South Carolina?

This blog gives you a list of the top 5 South Carolina real estate agents near you:
1. Randal Longo
2. Greg Harrelson
3. Terri Scheper
4. Melissa Patton
5. Kate Sweeten

Also Read

Additional Resources

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