12 min read May 24, 2022

6 Top Real Estate Companies In Michigan

✍️ Editor’s Note: As selling or buying homes is steadily becoming a costlier affair, the demand is on a steep rise as well. Working with top real estate companies in Michigan will give you an edge in 2022’s hot seller’s market. In this list, we’ll cover the top real estate companies in MI for you!


Top Real Estate Companies in Michigan

Home prices in Michigan have increased by 15.8% in the last year. In such a competitive market, it is essential to grab the best deal, whether it is selling or buying a home. To do this, you may need the help of real estate companies that offer curated services based on your real estate needs. Here’s a list of some of the top-ranking real estate companies in Michigan.

*This list is compiled based on services these companies provide, tech features, online reviews, and reliability.*

» Jump To:

Sneak Peek: Top 6 Real Estate Companies In Michigan

CompanyKey HighlightsReviews
HouzeoMost Advanced Tech
Maximum savings
Stellar Customer Reviews
Fast Listing Changes
⭐⭐⭐⭐⭐ (2,219 reviews)
Signature RealtyBest for unique marketing⭐⭐⭐⭐⭐ (92 reviews)
Keller Williams RealtyFranchise network + tech tools⭐⭐ (113 reviews)
Coldwell BankerMost successful investors⭐⭐⭐⭐ (169 reviews)
Weichert RealtorsBest for investors⭐⭐ (19 reviews)
eXp RealtyBest for foreclosures⭐⭐⭐ (1 review)
Jeffery RealtyBest for Retail properties⭐⭐⭐⭐ (19 reviews)
Berkshire Hathaway HomeServices New Jersey PropertiesBest for luxury properties⭐⭐⭐⭐ (52 reviews)
The Blau & Berg CompanyBest for commercial real estate properties⭐⭐⭐⭐⭐ (2 reviews)
CompassBest for in-person & tech support⭐⭐⭐⭐ (114 reviews)

What Is The Average Real Estate Commission In Michigan?

The average real estate agent commission in Michigan is about 5% to 6% of the selling price. It varies according to the region, type of property being sold as well as the representative agent.  It is usually the responsibility of the seller to pay both the listing and buyer agent commissions. This commission is then split evenly between the listing agent and the buyer’s agent.

    💡 SAVE ON COMMISSION FEES: You can finish all listing formalities with Houzeo’s 100% online technology within 60 mins and save the 3% listing agent commission. Get started here and use code “SAVE20” to avail an exclusive 20% discount on Silver+ packages

» More: Why are real estate agent fees declining?

💲 Skip 3% Listing Agent Commission

Sell your home yourself with Houzeo technology for a flat fee of $349!



Reviews: Top 6 Real Estate Companies in MI


  • Listing Fee: $349
  • Available nationwide
  • 5stars 4.9/5 (3,196 reviews)

Houzeo, an online real estate tech company, provides an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support.

💰 Save Thousands on Commission: Houzeo’s plans are typically a small flat fee. This will save you thousands. If your buyer is unrepresented, you save the buyer agent commission as well.

📣 Maximum Exposure: Listings get syndicated to the MLS, Zillow, Realtor.com, Redfin, Trulia, and hundreds of other websites. Houzeo also has nifty social media sharing tools. No other platform gives you this much exposure.

Fast Listing & Changes: Houzeo is 100% online. Listing is easy and changes are fast. So you can focus on what is most important – your sale.

⭐ 5-Star Customer Support: Home sellers across America have rated Houzeo 4.9 out of 5 stars on major review sites like Google and Trustpilot. There is comfort in the fact that when you call, there is a live person picking up the phone on the other line.

📱 Cutting-edge Technology: Houzeo is the most powerful real estate website. Its advanced features include:

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Houzeo Showings: Manage showing appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter an offer. In a multiple-offer situation, you can also call for highest and best offers.
  • Buyer Search: Buyers can contact you directly on Houzeo.com instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you to your closing.

👉 Our Take: Houzeo.com is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any flat fee MLS listing service website we’ve reviewed.

» Houzeo Reviews: Houzeo is 100% online. You can finish the listing formalities in less than 60 mins.

  • Nationwide coverage
  • Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other sites
  • Quick listing (within a day with concierge)
  • Savings on commissions
  • 100% online – easy listing, fast changes, online showings, and online offers
  • Mobile app availability

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.

Houzeo is available nationwide.

Berkshire Hathaway

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Berkshire Hathaway HomeServices New Jersey Properties

Company Link
  • Founded in: 1985
  • > 22 years of experience

🏢 About Berkshire Hathaway HomeServices California Properties: Perhaps one of the most popular brokerages globally, Berkshire Hathaway HomeServices is a real estate company that provides the utmost support for home buyers looking for their dream homes & home sellers looking for the best rates.

Founded in 1985, Berkshire Hathaway HomeServices New Jersey Properties has grown to nearly 800 agents in close to 19 offices spanning across central & northern New Jersey.

🏡 Annual Sales Volume in 2021: Undisclosed.

💰 Affordability: Working with a full-service broker from Berkshire Hathaway will cost you a 6% traditional broker commission. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like Houzeo.com, you can list your house on the MLS yourself and avoid paying hefty commissions.

💲 Save 3% Listing Agent Commission: Houzeo is 100% online, and you can list your property on the MLS for $349. Start NOW!

Information about Berkshire Hathaway’s technology stack is limited, but we’re certain it’s designed in a way that makes home buying and home selling easier.

Berkshire Hathaway has a 4.4 out of 5-star rating on Facebook and one 5-star review on Google.

Berkshire Hathaway operates globally and offers statewide coverage in New Jersey.

Signature Realty MI

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Signature Realty NJ

Company Link
  • Ranked #1 In NJ
  • 4.75 Stars 4.9/5 (92 reviews)

🏢 About: Signature Realty NJ was founded by Michelle Pais in 2010. The company today has more than 100 agents working for it, which is situated at Summit, New Jersey. The company provides full service in real estate transactions, i.e. helping the buyers and sellers through the entire deal. The company deals in all kinds of properties, including residential and commercial. With more than 5000 homes sold, the company has a volume exceeding $1 billion in sales.

🤝 For Sellers: Providing all the services for home sellers from listing to closing, Signature Realty NJ also markets your property the traditional as well as the digital way. Sellers are connected with an agent who not only assists them, but is an expert in that specific type of transaction as well.

🤝 For Buyers: In order to educate home buyers about the process of buying or selling a home, Signature Realty NJ conducts various seminars. Not just this, all buyers are walked through the process of finding the perfect home till closing, while getting the best deal at the same time.

Information about Signature Realty NJ’s technology stack is limited, but we’re certain it’s designed in a way that makes home buying and home selling easier.

Signature Realty has 4.9 out of 5 star ratings on Google Reviews.

Signature Realty serves throughout the state of New Jersey.

Keller Williams

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Keller Williams Realty

Company Link
  • Founded in: 1983
  • > 22 years of experience

🏢 About Keller Williams Realty: An American licensed real estate company, Keller Williams Realty is one of the finest brokerages in the country. Their “interdependence” is infamous because it brings real estate agents closer to their mission of empowering home sellers and home buyers in the world without focusing on individual commissions & serve the larger goal.

Each Keller Williams franchise is owned and operated independently by some of the world’s most productive agents. The company’s goal is to provide best-in-class services enabled by technology.

In contrast to the traditional commission split, the Keller Williams Commission Split structure always distributes 70% of the Gross Commission Income to the agents and 30% to the market center, unless otherwise specified. The agent must pay the main company a royalty fee of 6% of the commission as a result of the agreement.

🏡 Annual Sales Volume in 2021: Undisclosed.

💰 Affordability: Working with a full-service broker from Keller Williams will cost you a 6% traditional broker commission. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like Houzeo.com, you can list your house on the MLS yourself and avoid paying hefty commissions.

💲 Save 3% Listing Agent Commission: Houzeo is 100% online, and you can list your property on the MLS for $349. Start NOW!

Agents affiliated with Keller Williams can leverage the Keller Williams Agent advantage. The Keller Cloud is a powerful suite of tools that harmonise smart business solutions for agents and smoother experiences for customers.[1]

Keller Williams has an abysmal rating of 1.8 out of 5 on Trustpilot. Since Keller Williams operates on a franchise model, it is ideal to verify the ratings of the office located in your city.

Keller Williams operates worldwide and offers statewide coverage in California.


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Compass Real Estate

Company Link
  • Founded in: 2012

🏢 About Compass, Inc.: An American licensed real estate company, Compass (formerly Urban Compass), is the first company to have built a proprietary mobile app for real estate agents. Compass agents utilize the Internet as a marketing medium, get access to a globally elite network of real estate professionals, and avail of best-in-class technology.

According to a RealTrends report, Compass is the 4th largest brokerage in the country with 225,000 transactions in 2021, and $6.4 billion revenue, growing 73% year-over-year. The real estate company operates globally with 300+ offices and 25K agents under its hood.

🏡 Annual Sales Volume: 225K transactions in 2021

💰 Affordability: Working with Compass agents will guarantee you sell your property at a top-dollar rate, or buy your dream home effortlessly. But these luxury experiences will typically cost you the full 6% real estate broker commission, or more. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like Houzeo.com, you can list your house on the MLS yourself and avoid paying a 3% listing agent commission.

💲 SAVE Your 3% Listing Commission: Houzeo is 100% online and you can finish the listing paperwork in <60 mins for just $349. Start NOW!

Compass is the first company to revolutionize the real estate market by using technology. These tools help Compass agents evaluate properties, price homes accurately, identify the best time to list, and connect agents to elite professionals globally.

Let’s look at the “Compass Agent Advantage”:

  • Luxury Network: Access to a proprietary database of high net-worth sellers and buyers compiled over 20 years.
  • Best-in-class Technology: Compass’ suite of tools helps price properties more accurately, the best time to list, etc.
  • Compass Collections: The app allows users to create collections of properties they desire. Then it notifies the user with real-time alerts on price changes, etc. Clients can also push notifications to family members to view and comment on their collections. Listing agents get the chance to coordinate viewings easily.
  • Marketing Center: A marketing department in itself, this space is preloaded with marketing collaterals for ads, social media, etc.
  • Compass Markets: An real-time iOS app that shows historical trends of the housing markets for up to five years.
  • Compass CRM: Streamlines communication between consumers and Compass agents. By leveraging AI, the tool can also provide insights to agents, for example, which properties are the consumers most likely to buy.

Compass has a 4-Star rating on Google.

Compass operates globally with statewide coverage in New Jersey.

Century 21

💫Brand Recognition
  • Brand Recognition
  • Various Online Resources

Century 21 is one of the world’s largest real estate brokerage firms. Century 21 has over 11,600 independent franchise real estate brokers working with over 122,000 real estate agents as of April 2021. Their international offices span over 80 countries.

Century 21 recently redesigned its logo. Its new look gives the old logo and color scheme a modern twist. This aligns with the brand’s more modern business approach.

🤔 Should You Choose Century 21 as Your Real Estate Brokerage?

Trained Real Estate Agents: According to Century 21 reviews, Century 21 real estate agents are highly regarded and well-informed. Century 21 Realtors are likely to provide a positive experience. Regardless of whether or not your agent is new to the real estate industry, you can rest assured that they have the support of a well-established company.

High Commission & Fees: All of these considerations may appear to be valid reasons for working with a Century 21 real estate agent. In contrast, if you select an agent from their website, you will not be eligible for any discounts or rebates. Instead, you will be working with an agent who will charge you the standard (high) commission and fees.

  • Brand Recognition, exposed to lots of marketing ideas. Good coverage
  • Knowledgeable real estate professionals
  • Delayed services as mentioned in the customer reviews
  • Poor ratings on various portals
  • Many customer complaints

Century 21 has a rating of 2/5 (out of 10 reviews) on Yelp.

Century 21 serves throughout Virginia

Choose the Best Real Estate Company or Agent in MI

Before deciding to work with a real estate company or an agent, you should review and research Michigan’s housing market trends.

1. For Home Sellers

Whether it’s selling a house in Michigan or buying one, approximately 70,000 homeowners use the services of a real estate agent or broker, making the selection of the most qualified agent critical to a successful real estate transaction.

1. InquireWhen choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.
2. Marketing strategyQuestion the marketing strategy, methods of communication, references, and connections a broker has with other real estate professionals before making a decision.
3. Full-time ProfessionalMake certain to hire a professional who is available on a full-time basis.
4. GuidanceIdeally, a realtor will be able to guide you through the process of searching for and purchasing a house.
5. Local RealtorLocal realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.

In addition to the questions listed above, there are several other factors to consider when hiring a real estate company or an agent.

Readily Available Agents or Brokerage: While there are competent part-time agents who sell properties, you must hire someone who can show your home when convenient for you.

Offer Suggestions: Pools, screened-in porches, and other desirable features are known to attract buyers to the area. They will advise on which rooms or features to emphasize or de-emphasize.

Similarly, ask the agent if there are any improvements you could make to the house to make it more desirable. The best agents will often make these suggestions without your input.

Local Expert: Hire or retain a local expert. These agents will also be aware of the typical selling and listing prices in the area.

Other than that, ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Also, other ideas include looking through local real estate publications to see which agents have the most listings.

🏡 WANT TO TRY FSBO IN THE GARDEN STATE? Check out our guide to selling your house by owner in Michigan.

2. For Home Buyers

In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.

A specific set of abilities distinguishes the best real estate agents from the rest when it comes time to buy a house.

Point to RememberDescription
1. Good Communication Buying a home is just as much a team effort as it is a one-on-one effort between the buyer and the agent, and the buyer's agent and the selling agent. Don't forget to look for an agent who is a good communicator and can answer all of your questions about the home-buying process.
2. Reliable Experience When interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.
3. Strong Local Market Knowledge Each market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is familiar with local market trends and patterns. Asking about local market knowledge is a good start. Ask about the basics, like average time on the market for new listings and average sale prices, but also about any local market trends that you should know about. and the time it takes for their clients to find and close on a new home. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).
4. Positive Reviews Online reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent, and look for past clients who have only positive things to say about their experiences. It's important to distinguish between complaints about the realtor and the stress of buying a home.
5. Personal Rapport Ultimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs. If you get bad vibes, trust your gut and find someone else.

» More: Top 10 REALTORS® Michigan in 2022

3. For Real Estate Professionals

There are certain points you need to keep in mind while choosing the right real estate brokerage for working

1. Commission Split:

Most realtors work on commission. You don’t get paid unless you sell. When you sell, you’ll split the profits with your broker. Brokers charge various commissions. (Some brokers do offer salaried positions, but they are rare.) While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage that offers you a commission split you can live with.

For Example: Let’s say you sell a $300,000 home, and the average commission in your area is 6%. And this 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. Then you must inform your broker. A 60/40 commission split means you get 60% of $9,000, or $5,400. Of course, this is pre-tax.

What’s a good commission split?

Commission split depends on your industry, your market, the broker’s support and resources, and more. Also, understand the split and how you can increase your percentage over time. Remember that some brokerages now offer real estate agents a salary and benefits package, so you may want to shop around if this approach appeals to you.

Here is an example of a commission split for 5 companies:

1. Keller Williams70 / 30
2. RE/MAX95/5, 80/20, 70/30, 60/40 (Capping system)
3. Century 2150/50, 70/30, 8% franchise fee (Capping system)
4. Coldwell Banker Real Estate50/50, 60/40, 70/30 (Capping system)
5. Compass50/50

2. Brokerage Culture

Before choosing a real estate broker, consider your work environment. How much coworker support do I need? Like other businesses, real estate brokerages develop a culture that guides their operations.

Are you looking for a family-oriented, small-town brokerage? Or do you prefer a big-box franchise brokerage that leaves you to your own devices? Is it a weekly get-together or a company caravan? The best way to learn about a company’s culture is to talk to employees or attend company events.

3. Reputation of the Company

Begin your research by performing a buyer-like Google search as you want a brokerage with a solid market presence and a good reputation as you can rely on them to find leads if they have a significant market share.

The brokerage’s niche is also vital, and the right broker can triple your income. Moreover, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.

4. A Franchise or Independent Brokerage

When choosing a real estate broker, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.

A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.

Independent firms are usually small to medium-sized and based locally. Working for an independent broker gives you more freedom to run your business as you wish.

5. Receive Offer Support

For example, some brokerages provide extensive mentoring and free advertising. Other brokerages are merely stopgaps while you build your own business. Although you may attend an occasional sales training class or monthly brokerage meeting, you are on your own.

There are many variations between the two extremes, which comes down to personal preference.

🏡 Sell FSBO and Avoid Paying 3% Listing Fee

Sell your home yourself and save thousands in commission with Houzeo Technology!


Top Real Estate Companies in Michigan to Work for

A real estate company employs licensed real estate agents who represent local buyers and sellers. Based on commissions, fees, training, brand recognition, and marketing efforts, let’s review the 5 best real estate companies to work for in Michigan.

1. Keller WilliamsAgents looking for a high commission structure as well as opportunities for continuing education
2. RE/MAXCustomizing commission splits and desk fees for established agents
3. Coldwell Banker RealtyMarketing, lead generation, and other tools for tech-savvy agents
4. eXp RealtyA virtual brokerage where professionals can have access to a wide range of online resources and tools.
5. Century 21Brokerage brand recognition is a priority for agents.

Find Top Real Estate Agents in Michigan With Houzeo

A top real estate agent has a lot of clients in their pocket. Working with the largest or the biggest real estate company has its disadvantage. Often people have these two questions: Real estate offices near me and how to find a good real estate broker?

Understand that it may be one of the biggest real estate companies near you, but the REALTOR’S experience might not be enough. As we have already read about the companies where the agent- experience may not be the same everywhere. Also, the agents may show interest in a deal only if the deal is extremely profitable.

In this case, a top-rated real estate agent is invaluable in helping you reach your goals, whether you’re buying or selling a house for the first time or the fifth.

With Houzeo, instead of paying the average listing rate of around 3%, you only pay a flat fee, saving you thousands of dollars and giving you a great buying-selling experience.

Price ComparisonHouzeoTraditional Real Estate Companies
Listing Agent Commission / Fee$3495%-6%
Recommended Buyer Agent Commission2.5%2.5% – 3.0%
💰 With Houzeo, you save $12,000 more on an average U.S. home >> LIST NOW! <<

▶️ Click Here: What American Home Sellers Have To Say About Houzeo?

💲 You Know Your Home Better Than Any Real Estate Broker

Trust your gut, and sell your home yourself with Houzeo technology!



Final Word: Top Real Estate Companies in Michigan

Traditional real estate companies are losing the war against flat fee MLS models with disruptive technology tools like Houzeo.com. In 2022’s unusually hot seller’s market, you should explore all options before deciding to sell with a real estate company.

Why pay 3% of your hard-earned equity in 2022 for MLS exposure if you can list your house for a flat rate?

The seemingly endless listing paperwork has been intuitively digitized in Houzeo so that you can list your house on the MLS with minimal clicks, usually under 60 minutes.

If you feel lost or need additional assistance during the process, you can check in with our 5-Star Customer Support team.

What does Houzeo Offer? – A Quick Glimpse

💻 Cutting-edge Technology: Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Control Over Sale: Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 5-Star Customer Support is available only on weekdays up to 1 pm and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email support@houzeo.com with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is the best FSBO and Flat Fee MLS platform in Michigan.

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Frequently Asked Questions

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