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8 min read Mar 31, 2023

5 Top REALTORS in Jacksonville, Florida (2023 Rankings)

The median home price in Jacksonville, FL increased by 11.5% to reach $301,000. Rising home rates lead to higher commissions. Local Floridians might find it tough to sell a house without help in such a case.

With our rankings of the best REALTORS in Jacksonville, you can choose the right Realtor for a quick and hassle-free sale.

Rankings: 5 Best REALTORS in Jacksonville, FL

Best REALTORS in JacksonvilleStandout FeatureMore Than 10 Years of ExperienceMore Than 100 sales in the last 12 monthsAvg. Rating
1. Randal LongoBest Overall5.0 / 5.0
2. Mike RolewiczBest for Real Estate Guide5.0 / 5.0
3. Cheri LaVigneBest For Marketing Analysis5.0 / 5.0
4. Sandy MillerBest For Overall Real Estate Expertise5.0 / 5.0
5. Linda WhiteBest For Customers Dealing in Waterfront Properties in Florida5.0 / 5.0

Reviews: 5 Best REALTORS in Jacksonville, Florida

1. Randal Longo


Randal Longo

Realtor Randy Longo
  • Experience: 15+ years
  • Covers all major FL MLS
  • 4.75 Stars 4.9/5.0 (145 reviews)

Randal Longo is a Realtor licensed in Florida. He offers flat fee services via Keys Realty Redefined and Houzeo.

  • Bronze Package – FREE: This package offers Houzeo listing only for 6 months with maximum photos.
  • Silver Package – $349+: This package has a time period of 6 months and lets you to upload up to 24 photos. It also allows you to make unlimited changes to your listing.
  • Gold Package – $399+: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for like Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum Package – $999+: This package lets you list your property for 1 year with maximum photos. It also includes the assistance of a licensed broker to help you with negotiations, disclosures, and closing.

👉 Our Take: Randal Longo is our top pick as a REALTOR in Florida because his services deliver an unbeatable combination of savings and tech features to home sellers and home buyers.

Randal Longo provides top-notch real estate services to his clients. He is an excellent flat fee REALTOR option for home sellers.

  • Excellent Customer Service: Randal and his team provide top quality customer experience. They are known for providing timely support to their clients.
  • Top Negotiator: Randal is a top negotiator. He consistently sells homes above their listing price.
  • Access Top Properties: With Randal, you will have access to the best properties with details like photographs, neighborhood appeal, schools in the area etc.
  • Transaction Side: Randal has made 368 sales in the last 12 months, selling properties for as much as $281,000.

We found no red flags with Realtor Randal Longo. Randal has a stellar reputation within the REALTOR community.

» Randal Longo Realtor: Randal has an “Excellent” rating of 4.9 stars out of 5.0 from a total of 145 reviews on

2. Mike Rolewicz, EXP Realty


Mike Rolewicz

  • Experience: 20+ years
  • > 20 years of experience
  • 5 Stars  5.0/5.0 (93 reviews)

Why Mike Rolewicz is #2: Mike Rolewicz is a REALTOR based in Florida. Having 20+ years of experience in American real estate, he has catered deals worth over 10 million till now. He specializes in relocation

eXp Realty: Mike Rolewicz leads the 904 Home Guide Team under eXp Realty, a cloud-based real estate brokerage. eXp Realty helps clients to sell and buy homes smoothly with the help of their qualified agents and advanced tools

For Home Sellers

  • Free Home Evaluation: Using the feature, home sellers can request a proper report to determine the value of the property in the current market.
  • Express Offers Program: Skip the hassle of the traditional home sale process by selling your home fast by contacting the ideal home buyer through the Express Offers Program.

For Home Buyers

  • Home Search Feature: Look for the best home that fits your budget and your expectations. This tool allows buyers to filter the search for homes based on various criteria.

Our Take: We recommend Mike Rolwicz for his customer-first approach and 20+ years in the real estate industry. His negotiation skills and his ability to close deals in favor of his clients have earned him a good name.

» Flat Fee MLS Jacksonville: Check out how you can save 3% listing agent commission by opting for a flat fee MLS service in Jacksonville.

  • More than 20 years of experience in the American market.
  • Top Producer 2021
  • Mike Rolewicz
  • Sold 69 properties in the last 12 months.

Mike Rolewicz has a 5-star rating on Zillow.

Mike is licensed in Florida. With EXP Realty, he offers his services in Jacksonville and other cities nearby.

3. Cheri LaVigne, Engel & Völkers


Cheri LaVigne

Engel and Volkers Compny Logo
  • Experience: 19 years
  • > 20 years of experience
  • 5 Stars  5.0/5.0 (12 reviews)

Why Cheri LaVigne is #3: Cheri LaVigne is an experienced REALTOR based in Florida. She specializes in military relocation, residential relocation, staging guidance, luxury home sales, and more.

Engel & Völkers: It is a real estate brokerage that was started in 1977 in Germany. Now, Engel & Völkers provides stellar real estate services across the US through their agents to home sellers and buyers.

For Home Sellers

  • Valuation Report: Using the feature, home sellers can request a proper report to determine the value of the property in the current market.
  • Domestic & Global Exposure: Their EDGE feature, allows you to promote your property to a global audience provided your property qualifies for this feature.

For Home Buyers 

  • Home Search Feature: Home buyers can look for homes on their website and choose the right home for themselves.
  • Buyer Representation Services: Engel & Völkers provides unique buyer services that allow home buyers to buy the best home with the right help.

Our Take: We recommend Cheri LaVigne for her ability to provide the best real estate solution for her clients. With her experience in relocation, luxury home sales, and staging advice, she can help her clients in the best way possible.

» Flat Fee MLS Florida: Learn how sellers can save on high commissions through these Flat Fee MLS Listing companies.

  • Certified as a Military Relocation Specialist, Negotiating Expert (CNE), Residential Relocation Specialist (RRS), and Professional Property Stager (PPS).
  • Won prestigious awards like Top Producer (2004-2007), National Sales Excellence Award (2015 – 2018), and many more.
  • Sold over 32 properties in the last 12 months.

Cheri LaVigne has a 5-star rating on Zillow.

Cheri LaVigne is licensed in Florida and Ohio. With Engel & Völkers, she works with clients in Jacksonville, St. Augustine and other areas in Florida.

4. Sandy Miller, Engel & Völkers


Sandy Miller

Engel and Volkers Compny Logo
  • Experience: 23 years
  • > 20 years of experience
  • 5 Stars  5.0/5.0 (281 reviews)

About: Sandy Miller is a reputed Realtor who is known for being one of the best in the real estate industry. Sandy is known for deep RE understanding, expertise, commercial and residential properties, mortgage services, and much more.

Engel & Völkers: It is a real estate brokerage that was started in 1977 in Germany. Now, Engel & Völkers provides stellar real estate services across the US through their agents to home sellers and buyers.

For Home Sellers

  • Valuation Report: Using the feature, home sellers can request a proper report to determine the value of the property in the current market.
  • Domestic & Global Exposure: Their EDGE feature, allows you to promote your property to a global audience provided your property qualifies for this feature.

For Home Buyers 

  • Home Search Feature: Home buyers can look for homes on their website and choose the right home for themselves.
  • Buyer Representation Services: Engel & Völkers provides unique buyer services that allow home buyers to buy the best home with the right help.

Our Take: We recommend Sandy Miller for her in-depth knowledge of the real estate market. Her professionalism and dedication to her clients make her stand out from most Realtors.

  • Sandy Miller has been ranked as one of the Top Sales Teams by Jacksonville Business Journal since 2015.
  • Ranked in the top 15 amongst all Realtors in Jacksonville since 2002.
  • Known to sell an average of 125 homes in a year.
  • Sold over 62 properties in the last 12 months.

Sandy Miller has a 5-star rating on Zillow.

Sandy Miller is licensed in Florida. With Engel & Völkers, she offers her services in Jacksonville and the surrounding areas in Florida.

5. Linda White, EXIT Real Estate Gallery

Best For Waterfront Properties

Linda White

Exit Real Estate Gallery logo
  • Experience: 17 years
  • > 20 years of experience
  • 5 Stars  5.0/5.0 (193 reviews)

About: Linda White started her professional career as a teacher. She quit her job to pursue her interest in real estate. Now as a Realtor, she specializes in residential sales, short sales, relocation, and more.

EXIT Real Estate Gallery: Started by Linda White, EXIT Real Estate Gallery is a real estate brokerage that serves clients in Jacksonville, FL.

For Home Sellers

  • Quick Home Valuation Tool: Their instant valuation tool will help a home seller determine the worth of their property.

For Home Buyers

  • Home Search Tool: Home buyers can use this feature to search for listings in the area and choose the ideal home.
  • Loan Approval Option: Using this option, a home buyer can fund their home purchase with the help of a loan from Heroes First Home Loans in Jacksonville. A home buyer can check whether they qualify for the loan by applying on EXIT Real Estate Gallery’s website.

Our Take: We recommend Linda White for her 17 years of experience helping clients with their real estate transactions. She is known amongst her clients for her negotiation skills, local expertise, and professional attitude.

  • Among the top 3% of real estate agents in Northeastern Florida.
  • Owner of Exit Real Estate Gallery.
  • Just Listed/House Values online marketer and a Relocation Accredited Agent.
  • Sold 29 properties in the least 12 months.

Linda White has a 5-star rating on Zillow.

Linda White is licensed in Florida. With EXIT Real Estate Gallery, she offers her services in Jacksonville, Middleburg

Orange Park, and Fleming Island in Florida.

What are Realtor Agents?

Realtor Agents are real estate professionals adhering to the code of ethics laid down by the National Association of REALTORS (NAR), America’s largest real estate association.

For becoming a licensed member of the NAR, a real estate agent or broker has to be a certified member of a local realtor association and complete their NAR Code of Ethics training.

The designation of a Realtor in Jacksonville, FL is open to a variety of professionals like commercial brokers, agents, appraisers, property managers, and counselors working in the real estate sector.

» NAR Code of EthicsA Comprehensive Guide.

What is the Average Realtor Commission in Jacksonville?

The average Realtor commission in Jacksonville is typically between 5 and 6%. However, this fee is negotiable and varies from sale to sale depending on the region and the firm REALTORS work for.

🔎 Average Real Estate Agent Commission: Know what is the average real estate commission in the US!

REALTOR vs. Real Estate Agent vs. Real Estate Broker

Sr. No.Defining FeaturesReal Estate AgentReal Estate BrokerREALTOR®
1.ExplanationA real estate professional possessing the license to assist people in buying, selling, or renting real estate.A real estate professional having in-depth knowledge of the field, who has obtained a license after completing additional coursework beyond the agent level.Real estate agents or real estate brokers can become realtors by becoming members of the NAR. They follow the NAR Code of Ethics and are held to a higher standard than real estate agents and brokers.
2.TrainingNo additional training is required except the completion of the prelicensing courseworkRequired to undergo additional training pertaining to contracts, insurance, taxes, and ethicsSame as a Real Estate Agent and/or Broker
3.EligibilityRequired to pass the pre-licensing exam to obtain an agent’s licenseRequired to have some experience working as an agent and obtain a broker’s license after completing additional courseworkSame as a Real Estate Agent and/or Broker
4. Mode of OperationReal estate agents are required to work for a broker or a brokerage.Brokers can either start their brokerage or work independently as agents.Same as a Real Estate Agent and/or Broker
5. ResponsibilitySeller agents are required to help the seller price the property, host open houses, be present during the inspection, provide contract assistance, etc.Brokers are required to oversee other agents working for them and hold other roles depending on whether they are a Principal Broker, Managing Broker, or Associate Broker.Same as a Real Estate Agent and/or Broker

How to Find a REALTOR in Jacksonville, FL?

Home sellers can find the right REALTOR in Jacksonville, FL with proper research. If you wish to sell a single-family home or a condo, it is essential to find a REALTOR who specializes in that type of sale.

We have listed the process for finding a Jacksonville Realtor who will help you in your real estate journey.

How to Find Realtors in Jacksonville

  1. Look for real estate agents or brokers who are members of the NAR.
  2. Verify whether they provide cutting-edge tech.
  3. Check their customer reviews.
  4. Find out whether they offer optional online paperwork.
  5. Interview Realtors and convey your requirement.
  6. Compare the Realtors based on commission percentage and services provided.
  7. Finalize the one that best understands your real estate goals.

» Best Realtors: Here are the top REALTORS in the US you should know!

Can You List Your Home on the MLS Without a REALTOR?

No. Only licensed real estate agents have access to the MLS. There is no way to list on the MLS without an agent.

You can just opt for a Flat Fee MLS listing service. With a Flat-Fee MLS listing, you pay a small fee instead of a full listing agent commission. A Flat Fee MLS listing is the fastest way to get listed on the MLS and hit the market.

With high-tech services like Houzeo real estate, you can get listed faster than a traditional full-service Realtor. And save thousands!

» How to Get Access to MLS: Here’s how to list on MLS without a REALTOR!

Alternatives to Top Realtors in Jacksonville, Florida

If saving money is the main goal you should consider the following:

1. Sell with Flat Fee MLS Companies

With Flat Fee MLS companies like Houzeo real estate, you can not only save thousands of dollars in commissions but also take advantage of their technology to sell your house fast in the US. These companies will list your property on your local MLS for a flat fee of a few hundred dollars.

They also offer a range of other services like showing management, offer management, and digital transaction management. These companies are the cheapest way to get your house on the MLS and maximize your profits.

We’ve compiled a list of the best Flat Fee MLS listing services near you:

NortheastStates Connecticut | Maine | Massachusetts | New Hampshire | New Jersey | New York | Pennsylvania | Rhode Island | Vermont
NortheastCities Boston, MA | Long Island, NY | Rochester, NY | Syracuse, NY | Pittsburgh, PA
MidwestStatesIllinois | Indiana | Iowa | Kansas | Michigan | Minnesota | Missouri | Nebraska | North Dakota | Ohio | South Dakota | Wisconsin
MidwestCities Chicago, IL | Peoria, IL | Indianapolis, IN | Kansas City, KS | Grand Rapids, MI | Minneapolis, MN | Kansas City, MO | St. Louis, MO | Cleveland, OH | Cincinnati, OH | Appleton, WI | Milwaukee, WI | Madison, WI
SouthStates Alabama | Arkansas | Delaware | Florida | Georgia | Kentucky | Louisiana | Maryland | Mississippi | North Carolina | Oklahoma | South Carolina | Tennessee | Texas | Virginia | Washington D.C. | West Virginia
SouthCities Birmingham, AL | Huntsville, AL | Jacksonville, FL | Miami, FL | Naples, FL | Tampa, FL | Palm Beach, FL | Atlanta, GA | Louisville, KY | Charlotte, NC | Greensboro, NC | Raleigh, NC | Wilmington, NC | Asheville, NC | Oklahoma City, OK | Tulsa, OK | Greenville, SC | Columbia, SC | Charleston, SC | Knoxville, TN | Austin, TX | Dallas, TX | El Paso, TX | Houston, TX | San Antonio, TX | Fort Worth, TX | Richmond, VA | Hampton Roads, VA
WestStates Alaska | Arizona | California | Colorado | Hawaii | Idaho | Montana | Nevada | New Mexico | Oregon | Utah | Washington | Wyoming
WestCitiesSeattle, WA | Phoenix, AZ | Los Angeles, CA | Bakersfield, CA | Denver, CO | Colorado Springs, CO | Las Vegas, NV | Albuquerque, NM

2. Sell with Discount Brokers

Discount Brokers are licensed individuals or companies that help you sell your home at a low commission or flat rate. Most discount realtors charge a single fee for the entire sale.

These Flat Fee Realtors have the tools to provide excellent exposure to home sellers. They offer social media exposure, a personalized website, and other features despite offering their services at a lower rate than traditional real estate brokers.

Here are our top recommendations:

Discount BrokersFees
Redfin1.5% of the sale price
Ideal Agent2% of the sale price
Houwzer$5000 Flat Fee
HomeLight2.5% of the sale price

⚡ Discount Real Estate BrokersCheck out detailed reviews of top discount real estate brokers near you.

3. Sell “For Sale By Owner”

77% of the FSBO sellers sold their houses in 2 weeks. Advanced FSBO websites like Houzeo help you sell your home fast and make a successful sale.

The best part about selling a house by owner is the freedom to make decisions about your home sale without a Realtor. Since there is no listing agent involved, you end up saving thousands of dollars on the seller agent commission which would have been impossible otherwise.

⚡ Sell Your Home Fast As FSBOCheck out our tips for selling your home like a pro with FSBO

Selling with a Realtor vs. FSBO vs. Flat Fee MLS

FeaturesSelling With a RealtorSelling by Owner (purely FSBO)Selling with a Flat Fee MLS Service like Houzeo
💲 Pricing👎 3% listing agent commission 👍 Savings on listing agent commission, you only pay the buyer agent commission 👍 A small Flat Fee for listing. Unrepresented buyers can help you save on buyer agent commission
⚙️ Control Over Transaction👎 Minimal control of the owner👎 Full control, zero guidance👍 Full control, Houzeo's 5-star customer support for guidance
📞 Contacting Buyers and Managing Offers👎 No direct contact, meetings depend on agent's convenience👎 Handling multiple offers and buyers all on your own👍 Direct contact with prospective buyers. Manage offers efficiently with Houzeo's dashboard.
💻 Technology👎 Manual, outdated technology with tedious paperwork👎 Single-handed management without tech-support👍 Houzeo Showings app helps you manage showings at your convenience, & the Settlement Agent Platform guides you until closing
💰 Closing Cost Estimation👍 Guaranteed expert advice👎 Estimation can go wrong👍 Accurate estimation with Houzeo's Advanced Closing Cost Calculator
📢 Exposure👍 MLS exposure👎 Zero MLS access👍 Exposure on MLS, social media, & 100+ real estate websites

4. Sell to “We Buy Houses for Cash” Companies

When selling a home fast for cash, you can skip repairs to reduce your expenses. Selling your house as-is will save you money and time. Home sellers get 50% – 70% of the property’s market value for their houses, whether it’s a distressed property or not.

Lesser paperwork and inspections when selling their houses to cash companies speed up the closing process significantly.

⚡ Companies That Buy Houses for Cash: Check our rankings of the top cash companies!

5. Sell to iBuyers

iBuyers are companies that buy houses for cash. The price is decided with the help of their proprietary algorithm, recent real estate data, and in-house experts. An iBuyer offers and closes the deal within 24 hours. However, there are certain pitfalls when dealing with an iBuyer.

  • The offer price is sometimes way lower than the actual market price
  • Their offer price is generally non-negotiable
  • Charge steep service fees – generally 5%-14% of the sale price

Hence, iBuyers are only recommended if you want a quick sale rather than to save your money.

 iBuyer Reviews: See who’s No.1 in America!

Final Word

Having a good REALTOR® when selling a house can make the process cakewalk. Their guidance can help you get the best price for your property in the most hassle-free manner.

However, with the average REALTOR commission being 6% across the nation – split 50-50 between the listing and the buyer agent, your profits on the sale are substantially reduced. Additionally, seller closing costs will eat away at your profits.

Although there is no escaping the closing costs, opting for Flat Fee Realtorempowered by Houzeo, can help you save 3% listing agent commission.

💸 Want To Save On The REALTOR® Commission?

We have got you covered. Sell your house with for a small flat fee – as less as $349!



Additional Resources for Home Sellers

Thumbnail - Selling a House in Florida

Selling a House in Florida

Selling your house involves various steps like pricing, marketing, negotiating, paperwork, etc. Check out our comprehensive guide for selling your house in Florida.

Thumbnail - How To Sell Your Home By Owner In Florida

How to Sell a House by Owner in Florida

Home sellers who wish to sell their home themselves should know these things before they start. Read to know what steps to take.

Thumbnail - 10 Best Realtors in Florida

Best Realtors in Florida

Home selling can be daunting, but with the right REALTOR you can sell your house at the right price and in the right way. Check out the top REALTORS who can help you!

Thumbnail - real-estate-website-florida

Best Real Estate Websites in Florida

Top real estate websites use advanced technology to increase efficiency and reduce time required for a real estate transaction. Check out the best near you!

Thumbnail - Top Real Estate Companies in Florida

Real Estate Companies in Florida

Good real estate companies provide modern solutions to the modern home seller. Click to know what they do!

Thumbnail - discount real estate brokers in Florida

Discount Real Estate Brokers in Florida

Discount Brokers near you can help you to list and sell your home and save on high commissions. Click to know how.

Frequently Asked Questions

How to choose a REALTOR in Jacksonville, Florida?

A home seller can choose a Realtor after proper research. A home seller can choose a REALTOR after examining the performance of top qualified agents in the area and then select a REALTOR who can help with the real estate transaction.

Who are the top licensed REALTORS in Jacksonville, Florida?

Randal Longo is the #1 Realtor in Jacksonville who provides stellar services for home sellers and buyers through his company and Houzeo's tech. Besides him, Mile Rolewicz and Cheri LaVigne are other good REALTORS in Jacksonville who can help locals with their real estate processes.

What percentage do most REALTORS charge in Florida?

REALTORS in Florida charge 5-6% of the sale price. This applies to Jacksonville as well unless you take the services of Flat Fee Realtors.

How to sell your house without a REALTOR® in Jacksonville Florida?

You can sell your house without a REALTOR® in Jacksonville Florida by opting for FSBO (Flat Fee Service). FSBO is not that easy because you generally don't get much professional help. In any case, you can hire an attorney to help you in the selling process (but this means shelling out more money). Also, there are FSBO platforms like Houzeo that can help you in selling your property at reduced rates. Thus, today, FSBO is not only about not dealing with REALTOR, but is kind of service offered at reduced rates. Houzeo words as both FSBO and Flat Fee MLS platform.

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