{"id":293609,"date":"2025-01-31T23:18:10","date_gmt":"2025-02-01T04:18:10","guid":{"rendered":"https:\/\/www.houzeo.com\/blog\/?p=293609"},"modified":"2026-05-21T01:47:48","modified_gmt":"2026-05-21T05:47:48","slug":"listing-agent","status":"publish","type":"post","link":"https:\/\/www.houzeo.com\/blog\/listing-agent\/","title":{"rendered":"What Is a Listing Agent and Should You Hire One?"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>\u270f\ufe0f<\/strong> <strong>Editor&#8217;s Note: <\/strong>Realtor Associations, agents, and MLS&#8217; have started implementing changes related to the NAR&#8217;s $418 million settlement. While home-sellers will likely save thousands in commission, compliance and litigation risks have significantly increased for sellers throughout the nation. <strong><a   href=\"https:\/\/www.houzeo.com\/blog\/nar-settlement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how NAR&#8217;s settlement affects home sellers<\/a>.<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"margin-top-28\">In 2022, For Sale by Owner houses accounted for around <a   href=\"https:\/\/cdn.nar.realtor\/sites\/default\/files\/documents\/2022-highlights-from-the-profile-of-home-buyers-and-sellers-report-11-03-2022_0.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10%<\/a> of all sales in the country. That was a massive 7% increase compared to 2021. Moreover, <a   href=\"https:\/\/hbsdealer.com\/news\/millennials-embracing-sale-owner\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">55%<\/a> of millennials now feel comfortable selling houses on their own.<\/p>\n\n\n\n<p>This shows that more sellers today are reluctant to pay a hefty agent commission and dilute their profits.<\/p>\n\n\n\n<p>If you too want to avoid commission, check out Houzeo, a leading FSBO platform. With Houzeo, your home will be listed within 48 hours for a small flat fee. You can also manage all your listings and showings conveniently using the mobile app.<\/p>\n\n\n\t<div style=\"display: block ;\" class=\"home-page-quick-listing-wrapper  content-ql-new-ui \" main-title=\"Save Thousands in Commissions! List for a Flat Fee\" list-title=\"List FSBO on MLS\" list-item-1=\"Save thousands in closing costs\" list-item-2=\"100% online platform\" list-item-3=\"5-star customer service\" ql-button=\"\" minimize=\"true\" sidebar=\"\" contact-title=\"\" contact-content=\"\" siteurl_qlb=\"https:\/\/www.houzeo.com\" cash-ql=\"false\"><\/div>\n\t<script>\t\t\n\n\t\tdocument.addEventListener(\"DOMContentLoaded\", function () {\n\t\t\tconst isMobile = window.screen.width <= 768;\n\n\t\t\t\/\/ Global flags to prevent multiple loads\n\t\t\twindow.quickListingCssLoaded = window.quickListingCssLoaded || false;\n\t\t\twindow.quickListingJsLoaded = window.quickListingJsLoaded || false;\n\n\t\t\tconst cssURL = 'https:\/\/www.houzeo.com\/css\/quick-listing-block-v3.css?v=9.8';\n\t\t\tconst jsURL  = 'https:\/\/www.houzeo.com\/js\/quick-listing-block-v3.js?v=9.8';\n\n\t\t\t\/\/ \u2705 Load CSS immediately on mobile only\n\t\t\tif (isMobile && !window.quickListingCssLoaded) {\n\t\t\t\twindow.quickListingCssLoaded = true;\n\t\t\t\tloadCSS(cssURL);\n\t\t\t}\n\n\t\t\t\/\/ \u2705 Define JS loader (and CSS for desktop)\n\t\t\twindow.quickListingJsLoadfn = function () {\n\t\t\t\tif (!window.quickListingJsLoaded) {\n\t\t\t\t\twindow.quickListingJsLoaded = true;\n\n\t\t\t\t\t\/\/ On desktop: load CSS here (lazy), since it wasn't loaded initially\n\t\t\t\t\tif (!isMobile && !window.quickListingCssLoaded) {\n\t\t\t\t\t\twindow.quickListingCssLoaded = true;\n\t\t\t\t\t\tloadCSS(cssURL);\n\t\t\t\t\t}\n\n\t\t\t\t\tloadScript(jsURL);\n\n\t\t\t\t\t\/\/ Remove listener after load\n\t\t\t\t\tdocument.removeEventListener(isMobile ? 'touchstart' : 'mousemove', window.quickListingJsLoadfn);\n\t\t\t\t}\n\t\t\t};\n\n\t\t\t\/\/ \u2705 Add the correct event listener\n\t\t\tconst quickListingEvents = isMobile ? ['touchstart'] : ['mousemove', 'scroll'];\n\n\t\t\tquickListingEvents.forEach((eventName) => {\n\t\t\t\tdocument.addEventListener(eventName, window.quickListingJsLoadfn, {\n\t\t\t\t\tpassive: true,\n\t\t\t\t\tonce: true,\n\t\t\t\t});\n\t\t\t});\n\t\t\t\n\n\t\t\t\/\/ \u2705 Helpers\n\t\t\tfunction loadCSS(href) {\n\t\t\t\tconst link = document.createElement('link');\n\t\t\t\tlink.rel = 'stylesheet';\n\t\t\t\tlink.href = href;\n\t\t\t\tdocument.head.appendChild(link);\n\t\t\t}\n\n\t\t\tfunction loadScript(src) {\n\t\t\t\tconst script = document.createElement('script');\n\t\t\t\tscript.src = src;\n\t\t\t\tscript.async = true;\n\t\t\t\tdocument.head.appendChild(script);\n\t\t\t}\n\t\t});\n\t<\/script>\n\t\n\n\n\n<div class=\"block-takeaways\" style=\"margin-top:20px !important\"><p class=\"topHead\"><\/p><p class=\"headKeytake\"><b>Key Takeaways<\/b><\/p>\n<ul>\n<li>Listing agents charge around 6% of the sale price as their commission. That&#8217;s $6,000 for every $100,000 you earn from the sale.<\/li>\n<li>Around <a   href=\"https:\/\/assets.site-static.com\/userFiles\/1102\/image\/fsbo_statistics\/Reasons_People_Sell_Via_FSBO.jpg\" target=\"_blank\" rel=\"nofollow noopener\">60%<\/a> of sellers choose FSBO to save money.<\/li>\n<li>Almost <a   href=\"https:\/\/www.nar.realtor\/research-and-statistics\/quick-real-estate-statistics\" target=\"_blank\" rel=\"nofollow noopener\">2\/3rd<\/a> of FSBO houses sell within two weeks.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"What-Is-a-Listing-Agent-in-Real-Estate?\"><strong>What Is a Listing Agent in Real Estate?<\/strong><\/h2>\n\n\n\n<p>Listing agents are licensed professionals who represent sellers in a real estate deal. They prepare your property for sale and guide you through every step of the sales process.<\/p>\n\n\n\n<p>A listing agent\u2019s responsibilities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price the property based on <a   href=\"https:\/\/www.houzeo.com\/blog\/real-estate-comps\/#understand-your-home-spec\" target=\"_blank\" rel=\"noreferrer noopener\">real estate comps<\/a> and market analysis.<\/li>\n\n\n\n<li>List the house for sale.<\/li>\n\n\n\n<li><a   href=\"https:\/\/www.houzeo.com\/news\/creative-ways-to-market-a-house\" target=\"_blank\" rel=\"noreferrer noopener\">Market the house<\/a> to find buyers.<\/li>\n\n\n\n<li>Manage inquiries and house showings.<\/li>\n\n\n\n<li>Negotiate offers for you to secure the best deal.<\/li>\n\n\n\n<li>Manage the necessary paperwork and closing process.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"Listing-Agent-Vs-Selling-Agent\"><strong>Listing Agent vs. Selling Agent<\/strong><\/h2>\n\n\n\n<p>A typical real estate transaction involves two agents \u2013 a listing and a selling agent. Both agents work together toward a smooth and successful deal closure. However, their exact roles differ significantly.<\/p>\n\n\n\n<p>Here\u2019s a quick overview of the differences between listing agent and selling agent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Listing Agent:<\/strong> A listing agent is also called the seller\u2019s agent. They assess your <a   href=\"https:\/\/www.houzeo.com\/blog\/how-much-is-my-house-worth\/\" target=\"_blank\" rel=\"noreferrer noopener\">property\u2019s value<\/a>, market it to buyers, and negotiate the best offer for your house.<\/li>\n\n\n\n<li><strong>Selling Agents:<\/strong> A selling agent helps buyers find properties, make offers to sellers, and negotiate the terms of the deal.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading margin-top-15\" id=\"What-Is-Dual-Agency?\"><strong>What Is Dual Agency?<\/strong><\/h3>\n\n\n\n<p>Dual agency occurs when a single agent represents both the buyer and the seller in the same real estate transaction.<\/p>\n\n\n\n<p>This scenario is relatively rare, as it makes it difficult for an agent to maintain neutrality and avoid conflicts of interest. Due to these complexities, dual agency is illegal in eight U.S. states.<\/p>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"What-Is-a-Listing-Agent's-Commission-Rate?\"><strong>What Is a Listing Agent&#8217;s Commission Rate?<\/strong><\/h2>\n\n\n\n<p>Typically, a listing broker\u2019s commission ranges from 5% to 6% of the property&#8217;s sale price. The exact amount may vary depending on local market conditions and negotiations.<\/p>\n\n\n\n<p>This commission is usually split between the listing agent and the selling agent, with each receiving about <a   href=\"https:\/\/www.redfin.com\/guides\/how-much-is-real-estate-agent-commission-buyer-seller\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2.5% to 3%<\/a>. In certain situations, agents may agree on an alternative split, such as <a   href=\"https:\/\/www.indeed.com\/career-advice\/pay-salary\/real-estate-agent-commission-split-with-broker#:~:text=Typical%20commission%20splits%20include%2050,the%20money%20than%20the%20brokers.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60-40 or 70-30<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading margin-top-15\" id=\"Who-Pays-the-Listing-Agent?\"><strong>Who Pays the Listing Agent?<\/strong><\/h3>\n\n\n\n<p>The seller pays the <a   href=\"https:\/\/www.houzeo.com\/blog\/average-real-estate-agent-commission\/\" target=\"_blank\" rel=\"noreferrer noopener\">Realtor commission<\/a> upon the successful sale of their property. They cover the entire 6% commission, which includes the shares for both the seller\u2019s and buyer\u2019s agents. So, you must factor in the total commission when you price your property.<\/p>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"How-to-Find-a-Listing-Agent-for-A-Property?\"><strong>How to Find a Listing Agent for a Property?<\/strong><\/h2>\n\n\n\n<p>When you sell a house, it\u2019s important to hire an experienced listing agent so that everything goes smoothly. <\/p>\n\n\n\n<p>Here are some things that you must keep in mind when you hire a listing agent:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hire a Listing Realtor:<\/strong> A Realtor is a licensed real estate agent and a member of the National Association of Realtors (NAR). They adhere to the professional standards and a code of ethics established by the NAR.<\/li>\n\n\n\n<li><strong>Interview Several Agents:<\/strong> It&#8217;s wise to meet with several listing agents. Discuss their experience, strategies, and marketing plans in depth to understand how they\u2019ll handle the sale of your property.<\/li>\n\n\n\n<li><strong>Compare Commission Rates:<\/strong> Be clear about each agent&#8217;s commission. It&#8217;s important to seek transparency in their fee structure to avoid surprises later.<\/li>\n\n\n\n<li><strong>Review Contracts:<\/strong> Carefully review any <a   href=\"https:\/\/www.houzeo.com\/blog\/listing-agreement\/\" target=\"_blank\" rel=\"noreferrer noopener\">listing agreements<\/a> provided by the agent. Pay special attention to the terms and conditions to ensure they align with your expectations and interests.<\/li>\n<\/ol>\n\n\n\n<p>You can seek referrals from your social circle or find local agents using online sources.<\/p>\n\n\n\t<div  class=\"hfsWidget \" data-widget-title=\"Find Real Estate Agents Near Me\" data-widget-list-item1=\"1st item\" data-widget-list-item2=\"2nd item\" data-widget-list-item3=\"3rd item\" data-widget-type=\"vendor\" data-widget-vendor-type=\"real_estate_agent\" data-widget-state=\"US\" data-widget-city=\"\" data-widget-redirect-url=\"https:\/\/www.houzeo.com\/pros\/real-estate-agents-near-me\" data-widget-redirect-text=\"Search a Real Estate Agent Near Me\" data-widget-button-url=\"https:\/\/www.houzeo.com\/pros\/real-estate-agents-near-me\" data-widget-button-text=\"Find a Real Estate Agent\" data-widget-min-price=\"0\" data-widget-max-price=\"0\" data-widget-min-area=\"0\" data-widget-max-area=\"0\" data-widget-sidebar=\"false\">\n       \n    <\/div>\n\t<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {        \n        if (!window.assetsLoaded) {\n            window.assetsLoaded = true;\n            var version = (typeof customData !== 'undefined' && customData.customVersion) ? customData.customVersion : '1.0';\n            loadScript('\/blog\/wp-content\/themes\/houzeo-new-design\/js\/hfs-widget.js?version=' + version);\n            loadCSS('\/blog\/wp-content\/themes\/houzeo-new-design\/css\/hfs-widget.css?version=' + version);\n        }    \n    });\n\t\t\n\t<\/script>\n\t\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"Should-You-Hire-a-Listing-Agent?\"><strong>Should You Hire a Listing Agent?<\/strong><\/h2>\n\n\n\n<p>The decision to hire a listing agent depends on your preferences as a seller. If you want an expert to price your home, market it, and negotiate offers on your behalf, you must hire a listing agent.<\/p>\n\n\n\n<p>However, if you prefer greater control over the sales process and want to save on commission, you don\u2019t need an agent. Instead, you can explore options like <a   href=\"https:\/\/www.houzeo.com\/blog\/flat-fee-realtor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flat Fee MLS<\/a> and For Sale by Owner sites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"Save-on-Realtor\u2019s-Commission-with-Houzeo\"><strong>Save on Realtor\u2019s Commission with Houzeo<\/strong><\/h2>\n\n\n\n<p>While listing agents streamline real estate transactions, their fees can take a substantial bite out of your profits from the sale. But with <a   href=\"https:\/\/www.houzeo.com\" target=\"_blank\" rel=\"noreferrer noopener\">Houzeo<\/a>, you don&#8217;t have to pay agent commissions.<\/p>\n\n\n\n<p>For just a flat fee of $399, Houzeo offers you a quick MLS listing within 48 hours, without the need for any middlemen. What&#8217;s more, it provides the flexibility to make unlimited changes to your listing and to schedule as many open houses as you wish.<\/p>\n\n\n\n<p>Check out how Houzeo works in this video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Houzeo? | America&#039;s # 1 Home Buying and Selling Platform\" src=\"https:\/\/www.youtube.com\/embed\/qeO8j2UHSLI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"margin-top-28\"><strong>\u00bb <a   href=\"https:\/\/www.realestatequeen.com\/houzeo-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Houzeo Reviews<\/a>:<\/strong> See how Houzeo home sellers save thousands with Houzeo technology and MLS exposure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"FAQs\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\t\t<div class=\"wp-faq-schema-wrap wp-faq-schema-accordion\">\n\t\t\t\t\t\t<div class=\"wp-faq-schema-items\">\n\t\t\t\t\t\t\t\t\t<p class=\"ui-accordion-header\">\n\t\t\t\t\t\tWho is the listing agent?\t\t\t\t\t\t<span class=\"ui-accordion-header-icon ui-icon ui-icon-triangle-1-s\"><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<div class=\"ui-accordion-content\">\n\t\t\t\t\t\t<p>A listing agent is a real estate broker who represents the seller in a property transaction. These agents handle tasks like marketing, pricing, and negotiating the best possible <a href=\"https:\/\/www.houzeo.com\/blog\/how-much-does-it-cost-to-sell-a-house\/\" target=\"_blank\">price for a house<\/a>.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"ui-accordion-header\">\n\t\t\t\t\t\tDo listing agents make more than buyer\u2019s agents?\t\t\t\t\t\t<span class=\"ui-accordion-header-icon ui-icon ui-icon-triangle-1-s\"><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<div class=\"ui-accordion-content\">\n\t\t\t\t\t\t<p>Typically, <a href=\"#What-Is-a-Listing-Agent-in-Real-Estate?\">listing agent<\/a> and buyer's agents split the commission equally, with both earning 2.5% to 3% of the sale price. However, a listing agent may negotiate a 60-40 or 70-30 split with the buyer's agent to earn a bigger share.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"ui-accordion-header\">\n\t\t\t\t\t\tWhat is the difference between the listing agent and the selling agent?\t\t\t\t\t\t<span class=\"ui-accordion-header-icon ui-icon ui-icon-triangle-1-s\"><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<div class=\"ui-accordion-content\">\n\t\t\t\t\t\t<p>The listing agent represents the seller, focusing on marketing and selling the property. On the other hand, the <a href=\"#Listing-Agent-Vs-Selling-Agent\">selling agent<\/a> represents the buyer. They help buyers find properties and negotiate the best deals.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"ui-accordion-header\">\n\t\t\t\t\t\tCan a buyer contact listing agent directly?\t\t\t\t\t\t<span class=\"ui-accordion-header-icon ui-icon ui-icon-triangle-1-s\"><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<div class=\"ui-accordion-content\">\n\t\t\t\t\t\t<p>Yes, a buyer can <a href=\"#How-to-Find-a-Listing-Agent-for-A-Property?\">contact the listing agent<\/a> directly. However, if the buyer already has an agent to represent them, contacting the seller's agent directly can come across as unprofessional.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<div class=\"new-excerpt\"><p class=\"small-desc\">A listing agent is also called the seller\u2019s agent. They assess your property\u2019s value, market it to buyers, and negotiate the best offer for your...<\/p><\/div><div class=\"reading_date\"><span class=\"readtime\">5 mins read<\/span><span class=\"date\">Jan 31, 2025<\/span><\/div>","protected":false},"author":102,"featured_media":431616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46226],"tags":[27565,28294,27571,27569,27568,28293,27570],"class_list":["post-293609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seller","tag-listing-agent-vs-selling-agent","tag-real-estate-agent-listing","tag-real-estate-listing-agent","tag-seller-agency-definition","tag-selling-agent-vs-buying-agent","tag-selling-agent-vs-listing-agents","tag-who-is-a-selling-agent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is a Listing Agent and Should You Hire One? What Is a Listing Agent<\/title>\n<meta name=\"description\" content=\"A listing agent is a licensed professional who represents the seller in real estate deals. They charge a hefty commission for their services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.houzeo.com\/blog\/listing-agent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Listing Agent and Should You Hire One? What Is a Listing Agent\" \/>\n<meta property=\"og:description\" content=\"A listing agent is a licensed professional who represents the seller in real estate deals. They charge a hefty commission for their services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.houzeo.com\/blog\/listing-agent\/\" \/>\n<meta property=\"og:site_name\" content=\"Houzeo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-01T04:18:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T05:47:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.houzeo.com\/blog\/wp-content\/uploads\/2023\/10\/Listing-Agent_-Should-You-Hire-One.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Bhagyesh Behere\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bhagyesh Behere\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is a Listing Agent and Should You Hire One? 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