{"id":389254,"date":"2026-05-12T23:50:28","date_gmt":"2026-05-13T03:50:28","guid":{"rendered":"https:\/\/www.houzeo.com\/blog\/?p=389254"},"modified":"2026-05-12T23:50:34","modified_gmt":"2026-05-13T03:50:34","slug":"how-to-sell-a-house-on-facebook-marketplace","status":"publish","type":"post","link":"https:\/\/www.houzeo.com\/blog\/how-to-sell-a-house-on-facebook-marketplace\/","title":{"rendered":"How to Sell a House on Facebook Marketplace"},"content":{"rendered":"\n<p class=\"highlight\" class=\"margin-top-28\">With approximately <a       href=\"https:\/\/sqmagazine.co.uk\/facebook-marketplace-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">300 million<\/a> people using Facebook Marketplace to purchase products regularly, the platform is ideal for attracting potential home buyers. By selling on Facebook, you can skip agent commission and save thousands of dollars.<\/p>\n\n\n\n<p>But despite its large user base, the number of homes actually sold through the platform remains relatively low. Additionally, these listings have a lifespan of 30 days before they disappear from view. This limits their exposure to potential buyers. <\/p>\n\n\n\n<p>Facebook, though convenient, isn&#8217;t a reliable choice for selling your home. Choosing <a       href=\"https:\/\/www.houzeo.com\/blog\/flat-fee-mls\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flat Fee MLS listing services<\/a> like Houzeo is smart for a smoother and more secure sale. These services offer professional listing management and greater security.<\/p>\n\n\n\t<div style=\"display: block ;\" class=\"home-page-quick-listing-wrapper  content-ql-new-ui \" main-title=\"Securely List Your Home on the MLS in Just 24 Hours \ud83d\udcaa\" list-title=\"\ud83d\udcf1 List FSBO on MLS\" list-item-1=\"Upfront pricing - no hidden fees\" list-item-2=\"100% online - fast listing, faster changes\" list-item-3=\"Rated 4.9 stars on Google Reviews &amp; Trustpilot\" ql-button=\"\" minimize=\"true\" sidebar=\"\" contact-title=\"\" contact-content=\"\" siteurl_qlb=\"https:\/\/www.houzeo.com\" cash-ql=\"false\"><\/div>\n\t<script>\t\t\n\n\t\tdocument.addEventListener(\"DOMContentLoaded\", function () {\n\t\t\tconst isMobile = window.screen.width <= 768;\n\n\t\t\t\/\/ Global flags to prevent multiple loads\n\t\t\twindow.quickListingCssLoaded = window.quickListingCssLoaded || false;\n\t\t\twindow.quickListingJsLoaded = window.quickListingJsLoaded || false;\n\n\t\t\tconst cssURL = 'https:\/\/www.houzeo.com\/css\/quick-listing-block-v3.css?v=9.8';\n\t\t\tconst jsURL  = 'https:\/\/www.houzeo.com\/js\/quick-listing-block-v3.js?v=9.8';\n\n\t\t\t\/\/ \u2705 Load CSS immediately on mobile only\n\t\t\tif (isMobile && !window.quickListingCssLoaded) {\n\t\t\t\twindow.quickListingCssLoaded = true;\n\t\t\t\tloadCSS(cssURL);\n\t\t\t}\n\n\t\t\t\/\/ \u2705 Define JS loader (and CSS for desktop)\n\t\t\twindow.quickListingJsLoadfn = function () {\n\t\t\t\tif (!window.quickListingJsLoaded) {\n\t\t\t\t\twindow.quickListingJsLoaded = true;\n\n\t\t\t\t\t\/\/ On desktop: load CSS here (lazy), since it wasn't loaded initially\n\t\t\t\t\tif (!isMobile && !window.quickListingCssLoaded) {\n\t\t\t\t\t\twindow.quickListingCssLoaded = true;\n\t\t\t\t\t\tloadCSS(cssURL);\n\t\t\t\t\t}\n\n\t\t\t\t\tloadScript(jsURL);\n\n\t\t\t\t\t\/\/ Remove listener after load\n\t\t\t\t\tdocument.removeEventListener(isMobile ? 'touchstart' : 'mousemove', window.quickListingJsLoadfn);\n\t\t\t\t}\n\t\t\t};\n\n\t\t\t\/\/ \u2705 Add the correct event listener\n\t\t\tconst quickListingEvents = isMobile ? ['touchstart'] : ['mousemove', 'scroll'];\n\n\t\t\tquickListingEvents.forEach((eventName) => {\n\t\t\t\tdocument.addEventListener(eventName, window.quickListingJsLoadfn, {\n\t\t\t\t\tpassive: true,\n\t\t\t\t\tonce: true,\n\t\t\t\t});\n\t\t\t});\n\t\t\t\n\n\t\t\t\/\/ \u2705 Helpers\n\t\t\tfunction loadCSS(href) {\n\t\t\t\tconst link = document.createElement('link');\n\t\t\t\tlink.rel = 'stylesheet';\n\t\t\t\tlink.href = href;\n\t\t\t\tdocument.head.appendChild(link);\n\t\t\t}\n\n\t\t\tfunction loadScript(src) {\n\t\t\t\tconst script = document.createElement('script');\n\t\t\t\tscript.src = src;\n\t\t\t\tscript.async = true;\n\t\t\t\tdocument.head.appendChild(script);\n\t\t\t}\n\t\t});\n\t<\/script>\n\t\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"how-to-sell-a-house-on-facebook-marketplace\"><strong>9 Steps to List Your Home on Facebook<\/strong><\/h2>\n\n\n\n<p>Follow these easy steps to sell a house on Facebook Marketplace for free.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in to your Facebook account.<\/li>\n\n\n\n<li>Go to &#8220;Marketplace&#8221;.<\/li>\n\n\n\n<li>Click on &#8220;Create New Listing&#8221;.<\/li>\n\n\n\n<li>Choose the appropriate option from &#8220;Homes For Sale or Rent&#8221;.<\/li>\n\n\n\n<li>Upload professional photographs.<\/li>\n\n\n\n<li>Complete the listing process by providing both basic and advanced details of the property.<\/li>\n\n\n\n<li>Preview the listing and click \u201cNext\u201d once done.<\/li>\n\n\n\n<li>Join groups that allow you to market your property in the required location.<\/li>\n\n\n\n<li>Click &#8220;Publish&#8221; and you&#8217;re ready to sell your house on the Facebook Marketplace.<\/li>\n<\/ol>\n\n\n\n<p>Feel free to check out the <a       href=\"https:\/\/www.facebook.com\/help\/1713241952104830\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook Marketplace help section<\/a> if you have any questions or concerns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"boosting-a-listing-vs-running-an-ad\"><strong>Boosting a Listing vs. Running an Ad: What\u2019s Better?<\/strong><\/h2>\n\n\n\n<p>In order to reach the right audience quickly, you can either boost your listing or run an ad on Facebook Marketplace.<\/p>\n\n\n\n<p>When you boost a listing, it&#8217;s visibility increases among your followers and their network. Similarly, when you run an ad, it creates an advertisement for target users based on their preferences. Especially targeting those actively browsing for homes on the marketplace.<\/p>\n\n\n\n<p>To boost a post is always better than to run a Facebook ad because of the <a       href=\"https:\/\/www.hud.gov\/program_offices\/fair_housing_equal_opp\/fair_housing_act_overview\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">housing discrimination laws<\/a>. The law restricts targeting specific buyers which makes these ads less effective. Boosting a post can build trust through social proof, making it a more effective strategy for selling a home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\"><strong>10 Easy Steps to Sell a House on Facebook Marketplace <\/strong><\/h2>\n\n\n\n<p>Here are the steps you can follow to boost your listing on Facebook Marketplace:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\">Visit the <\/span><a       href=\"https:\/\/www.facebook.com\/marketplace\/you\/selling\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook Marketplace selling<span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\"> page<\/span><\/a><span style=\"font-size: 1rem; text-align: var(--bs-body-text-align);\">.<\/span><\/li>\n\n\n\n<li>Select &#8220;Boost Listing.&#8221;<\/li>\n\n\n\n<li>Click on &#8220;I accept&#8221; to confirm your acceptance of Facebook&#8217;s non-discrimination policy.<\/li>\n\n\n\n<li>Facebook will propose various campaigns with budgets ranging from $2 to $10. Click on &#8220;Select custom budget and duration&#8221; to customize your plan. <\/li>\n\n\n\n<li>Adjust the daily spending amount using the slider.<\/li>\n\n\n\n<li>Specify the days you want your ad to run by adding or subtracting days.<\/li>\n\n\n\n<li>If desired, set an end date using the calendar option.<\/li>\n\n\n\n<li>Select &#8220;Add payment method&#8221; and enter your payment details.<\/li>\n\n\n\n<li>Click on &#8220;Next&#8221; to proceed.<\/li>\n\n\n\n<li>Click on &#8220;Promote now&#8221; to boost your listing.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"is-it-safe-to-sell-a-house-on-facebook\"><strong>Is It Safe to Sell Your House on Facebook Marketplace?<\/strong><\/h2>\n\n\n\n<p>No! Facebook is not a safe place to sell your house as every 1 in 6 people are falling victim to scams on the Marketplace. <\/p>\n\n\n\n<p>However, if you still want to list your home on Facebook, follow these precautions:<\/p>\n\n\n\n<h3 class=\"wp-block-heading margin-top-15\" id=\"Update-your-privacy-settings\"><strong>1. Update Your Privacy Settings<\/strong><\/h3>\n\n\n\n<p>When you list your home to sell on Facebook Marketplace, it&#8217;s automatically set to public which allows more people to see it. However, you can change the <a       href=\"https:\/\/www.facebook.com\/help\/1297502253597210\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">privacy settings<\/a> anytime. Only your friends can then view the listing, which will ultimately reduce its reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading margin-top-15\"><strong>2. Protect Your Contact Information<\/strong><\/h3>\n\n\n\n<p>Home listing on Facebook involves sharing personal information with the public. Make sure you don&#8217;t share any information that could put your financial security at risk. Also, set up a separate email address for buyers to contact you directly, to avoid any fraud or discrepancies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading margin-top-15\"><strong>4. Shortlist Potential Buyers<\/strong><\/h3>\n\n\n\n<p>There&#8217;s a high chance that you will receive offers from buyers who aren&#8217;t serious or qualified to purchase a home. Here are a few steps you can follow to filter them out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure to ask the buyers for a <a       href=\"https:\/\/www.houzeo.com\/blog\/mortgage-preapproval\/\" target=\"_blank\" rel=\"noreferrer noopener\">mortgage pre-approval letter<\/a>. <\/li>\n\n\n\n<li>Interview the buyers to get to know them before moving ahead with the sale.<\/li>\n\n\n\n<li>Consider the buyer&#8217;s timeline.<\/li>\n\n\n\n<li>Request a bank letter from <a       href=\"https:\/\/www.houzeo.com\/blog\/we-buy-houses-for-cash-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">cash home buyers<\/a> to confirm the availability of funds. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading margin-top-15\"><strong>3. Do Not Open False Links<\/strong><\/h3>\n\n\n\n<p>Avoid opening any unfamiliar links in response to your listing, as they could lead to phishing scams. These scammers may use your account to send spam. <\/p>\n\n\n\n<h3 class=\"wp-block-heading margin-top-15\"><strong>4. Other Precautions<\/strong><\/h3>\n\n\n\n<p>You need to look for various other precautions while you sell a house on Facebook Marketplace. They are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ignore vague or misspelled messages.<\/li>\n\n\n\n<li>Never transfer money to anyone or accept money orders from unknown accounts.<\/li>\n\n\n\n<li>Avoid meeting buyers during nighttime and have someone along with you while showing the property.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"prepare-for-spammers-and-scammers\"><strong>Facebook Marketplace: Prepare for Spammers and Scammers <\/strong><\/h2>\n\n\n\n<p>Stay alert for scammers when selling a house on Facebook Marketplace. They often pose as landlords, tricking buyers and renters into sending money before disappearing. Protect yourself by <a       href=\"#Update-your-privacy-settings\">adjusting your privacy settings<\/a> to limit your reach to friends. <\/p>\n\n\n\n<p>Spamming on Facebook Marketplace can hinder your house-selling efforts drastically. Excessive spam could lead potential buyers to distrust all listings, including yours. You can report the spam to the group admin who will then take appropriate action. <\/p>\n\n\n\n<p>Stay alert, adjust privacy settings, and actively combat spam to enhance the integrity of your house listing on Facebook Marketplace. These measures protect against fraud and contribute to a trustworthy marketplace for all users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"pros-and-cons\"><strong>Pros and Cons of Using Facebook to Sell Your House<\/strong><\/h2>\n\n\n\n<p>Selling on Facebook saves&nbsp;<a       href=\"https:\/\/www.houzeo.com\/blog\/average-real-estate-agent-commission\/\" target=\"_blank\" rel=\"noreferrer noopener\">Realtor commissions<\/a>, but you must weigh the pros and cons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading margin-top-15\"><strong>\u2705 Pros<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You save on the listing agent&#8217;s commission.<\/li>\n\n\n\n<li>It is easy and free to list on Facebook.<\/li>\n\n\n\n<li>You can update or remove your listing anytime.<\/li>\n\n\n\n<li>It is possible to upload up to 50 professional photos.<\/li>\n\n\n\n<li>You can negotiate with the buyers directly via Messenger.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading margin-top-15\"><strong>\u274c Cons<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You may have to pay the buyer agent&#8217;s commission.<\/li>\n\n\n\n<li>You\u2019ll be spammed with unnecessary calls, messages, and emails.<\/li>\n\n\n\n<li>You may have to spend some money on <a       href=\"#boosting-a-listing-vs-running-an-ad\">boosting your listing<\/a>.<\/li>\n\n\n\n<li>There are a lot of <a       href=\"#is-it-safe-to-sell-a-house-on-facebook\">privacy concerns<\/a>.<\/li>\n\n\n\n<li>You may attract buyers who aren\u2019t serious or qualified.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"alternatives-to-selling-a-house\"><strong>Alternatives to Selling a House on Facebook <\/strong><\/h2>\n\n\n\n<p>If you think selling your house yourself is too complicated, here are some other options you can consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flat Fee MLS Listing Services: <\/strong>With a Flat Fee MLS service, you can get up to 100% of the fair market value on the open market.<\/li>\n\n\n\n<li><strong>Discount Broker or Low Commission Agent:<\/strong> Low commission agents offer the same services as traditional Realtors at a lower commission rate. Similarly, a flat rate or <a       href=\"https:\/\/www.houzeo.com\/blog\/discount-real-estate-brokers\/\" target=\"_blank\" rel=\"noreferrer noopener\">discount real estate broker<\/a> provides all the services at a discounted rate.<\/li>\n\n\n\n<li><strong>Cash Home Buyer: <\/strong>House-buying companies or \u201c<a       href=\"https:\/\/www.houzeo.com\/blog\/we-buy-houses-for-cash-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Companies That Buy Houses for Cash<\/a>\u201d make all-cash offers, usually within 24 to 48 hours.\u00a0<\/li>\n\n\n\n<li><strong>iBuyer: <\/strong><a       href=\"https:\/\/www.houzeo.com\/blog\/ibuyer-opendoor-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">iBuyers<\/a> or Instant Buyers are real estate investors who use algorithms to determine property prices. Cash buyers make all-cash offers within 24\u201348 hours.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"bottom-line\"><strong>Bottom Line<\/strong><\/h2>\n\n\n\n<p>A house listed on Facebook Marketplace has the potential to reach a wide audience. However, it also brings along with it some privacy issues and potential scams. This is mostly due to the risks involved, such as exposing personal information and attracting unqualified buyers.<\/p>\n\n\n\n<p>You can go for <a       href=\"#alternatives-to-selling-a-house\">alternative options<\/a> such as real estate websites, or seek assistance from a professional realtor. These options can help you navigate the selling process more efficiently. <\/p>\n\n\n\n<h2 class=\"wp-block-heading margin-top-28\" id=\"Works\"><strong>Eager to Know How Houzeo Works?<\/strong><\/h2>\n\n\n\n<p>Houzeo is the #1 <a       href=\"https:\/\/www.houzeo.com\/blog\/for-sale-by-owner-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">For Sale By Owner website<\/a> in the U.S. Check out the following video to understand how Houzeo would help you crack the deal faster in 5 steps. <\/p>\n\n\n\n<div class=\"mainVideowrapper\">\n<div class=\"leftBlock\">\n<div class=\"innerblock\" style=\"padding-top: 0px;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/JdKhjZvWa00?si=OFi7AGCQPkuaqqTH\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/div>\n<\/div>\n<div class=\"rightBlock\">\n<p><b>How to List on MLS With Houzeo?<\/b><\/p>\n<p><i>5 Easy Steps to List on MLS with Houzeo as FSBO<\/i><\/p>\n<p><a       class=\"btnNew\" href=\"https:\/\/www.houzeo.com\/register?utm_source=blogbody&#038;utm_medium=listonmls&#038;utm_content=videoreviewsblock&#038;utm_term=ffm\"><i class=\"fas fa-external-link-alt\"><\/i> Start Your MLS Listing NOW<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>\u00bb Need More Clarity? <\/strong>Read these exclusive <a       href=\"https:\/\/www.proptechreviews.org\/houzeo-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Houzeo reviews<\/a> and learn why the platform is the best in America&#8217;s competitive housing market.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"new-excerpt\"><p class=\"small-desc\">In this step-by-step guide, we'll explore how to sell a house on Facebook marketplace, weigh pros and cons and provide tips to maximize...<\/p><\/div><div class=\"reading_date\"><span class=\"readtime\">7 mins read<\/span><span class=\"date\">May 12, 2026<\/span><\/div>","protected":false},"author":102,"featured_media":543107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46226],"tags":[27743],"class_list":["post-389254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seller","tag-how-to-sell-a-house-on-facebook-marketplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell a House on Facebook Marketplace in 2024<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to sell a house on Facebook marketplace: 1. Create new listing 2. Specify home for sale 3. Complete the listing process 4. Publish your post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.houzeo.com\/blog\/how-to-sell-a-house-on-facebook-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell a House on Facebook Marketplace in 2024\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how to sell a house on Facebook marketplace: 1. Create new listing 2. Specify home for sale 3. Complete the listing process 4. Publish your post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.houzeo.com\/blog\/how-to-sell-a-house-on-facebook-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Houzeo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T03:50:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T03:50:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.houzeo.com\/blog\/wp-content\/uploads\/2024\/05\/How-to-Sell-a-House-on-Facebook-Marketplace.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Bhagyesh Behere\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bhagyesh Behere\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Sell a House on Facebook Marketplace in 2024","description":"Here's how to sell a house on Facebook marketplace: 1. Create new listing 2. Specify home for sale 3. Complete the listing process 4. Publish your post.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.houzeo.com\/blog\/how-to-sell-a-house-on-facebook-marketplace\/","og_locale":"en_US","og_type":"article","og_title":"How to Sell a House on Facebook Marketplace in 2024","og_description":"Here's how to sell a house on Facebook marketplace: 1. Create new listing 2. Specify home for sale 3. Complete the listing process 4. 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