8 min read Jan 31, 2024

11 Creative Ways to Market a House for Sale in 2024

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Edited By

Jason Joshi

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Editor
Edited By

Jason Joshi

Editor, Houzeo
About

Jason is a passionate content editor working at Houzeo. He has an eye for detail and keeps himself updated with the recent trends in the real estate market. He also likes to travel and explore places.

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There are 1.3 million houses on the real estate market. Additionally, the median time for a house to be sold is 61 days. To stand out from the competition and reduce your selling time, you must use creative ways to market a house for sale in 2024.

About 51% of people start online to find their dream home. Which makes traditional ways of marketing slightly outdated. To market your home effectively to prospective buyers, out-of-the-box thinking is what you need to sell a house quickly.

There are multiple creative ways to market a house for sale. These ideas will make your real estate journey smooth and profitable.

🎯 Best Ways to Market Your Home

  • Properties with high quality and detailed photographs sell at or above the listed price in 44% of cases.
  • Staged houses sell 87% faster than non-staged or vacant homes.
  • Videos are shared over 2.5 more times than any other type of social Media content.

Preparations Before Marketing

Do the following things before you begin your home-selling journey:

Creative Ways to Sell Your House Quickly

We did a thorough research to make this list for you. Choose any of these creative ways to market a house for sale according to you comfort:

Cost Free Marketing Ideas

A lot of free resources are available on the internet and won’t cost you a dime. Most of these websites and apps are easy to use with a simple interface.

1. Harness the Power of Social Media

Social media is used in several ways, even selling a property. The good thing about social media is, you can use multiple platforms to market your house. People are actively looking for properties in social media groups and pages as well.

Switch your private profile to public and start posting. Share pictures and videos of your house in the local groups with a catchy description. You can also use GIFs and memes to make funny posts.

2. Collaborate with Local Influencers

Once your social media is all setup. Look for local influencers with 1,000–100,000 followers. With some kind of incentive, you can collaborate with them to promote your house.

Some greatest options are local landscape artists, interior designers, architects, and real estate agents who have become influencers. You can team up with nearby local businesses to get more exposure for your property.

3. Host a Virtual Open House

Virtual open houses can garner more audience than a real one. That’s why it’s a popular marketing strategy, among sellers and real estate agents. You only need a smartphone and a stable internet connection to host your virtual open house.

YouTube and Instagram are excellent for such events. You can use clips from your virtual open house for reals and shorts. Set a date for the virtual open house and begin promoting it a month in advance. Ask your collaborations to promote it.

4. Build a Landing Page

Landing pages are designed to advertise a single commodity or service. Creating a captivating landing page can be the best marketing strategy. Use free tools like Google Sites and Notion to create a landing page.

Ensure the layout is optimized for mobile devices before launching it to enhance accessibility and user experience. You can increase the traffic on your landing page by promoting it on social media.

5. Email Marketing

Email marketing is still very much in use. Ask your relatives and acquaintances to forward the initial batch of emails to their networks. Start emailing the leads you received from your social media and landing page.

To maintain a high level of interest, write intriguing subject lines and include a few eye-catching pictures and videos. A timely reply will go a long way with serious buyers.

Budget-Friendly Marketing Ideas

Following are some budget-friendly marketing ideas for you. These real estate marketing ideas are very popular.

6. Go Gimmicky with Yard Signs

Instead of traditional yard signs, you can use gimmicks to your advantage. Expressions like ‘Have a look at your dream home’ will attract more attention than a ‘For Sale” sign. Make engaging flyers in the same way as well.

A potential buyer might be living or driving nearby, you never know. Intrigue them by Installing inflatable animals such as unicorns and dinosaurs in your yard. if possible, in your neighborhood as well.

7. Target Oddball Days

There are many entertaining holidays on the calendar like National Wear Your Pajamas to Work Day and National Donut Day. You can organize an open house based on the themes of these peculiar holidays.

For example, on National Ice Cream Day, you can have an open house and serve fresh ice cream to your guests. On National Scavenger Search Day, you can organize an enjoyable treasure search on your land.

8. Offer a Stay-and-Play Weekend

You can give prospective buyers a stay-and-play weekend at your place. Use this strategy once you’ve narrowed your pool of possible buyers down to a manageable number. This approach helps you build a rapport with potential buyers.

Ensure the house is clean and organized, and take out any valuables or personal items. Obtain the licenses and insurance required to hold this event, if applicable.

Marketing Idea with a Cost Attached

Although these marketing ideas will cost you some money but won’t burn a hole in your pocket.

9. Make an Engaging Video

A video will be like a portfolio of your house. Hire a professional videographer, and use drone photography to take aerial shots of the house. With your storytelling make an engaging video for your potential buyers to connect on a personal level.

Remember to introduce your house in a fun and catchy way. Let the buyers know of any historical event that happened in your locality through the video to intrigue them.

10. Run Social Media Ads

Advertising is easier than ever, almost every social media platform allows ads these days. You can consult a digital marketing expert to help you with digital marketing.

You can run ads for weeks for a minimal amount. It’ll be better if you consult someone who specializes in real estate advertising for better results.

11. Include a Freebie in Your Offer

Including a freebie in the offer will raise the interest of the buyers in your property. Of course, it might cost you some money, but it can be recovered with a higher offer.

Lawn care is the most appealing among buyers according to NAR. It has given amazing results of almost 276% ROI. You can also consider moving services as a freebie.

Alternative Ways to Sell Your House Fast

By now you must have understood, the creative ways to market your house for sale! Now comes another question, i.e., How to sell a house? Creative ways to sell a house fast? Well! We have an answer for that as well.

1. List Your Home on FSBO Websites

You can list your home without an agent by using an FSBO website. In this manner, realtor commissions won’t interfere with your ability to negotiate a sale of your home and sell on your terms.

You can market your property on for-sale-by-owner (FSBO) websites like Houzeo. To handle all of your listings and negotiations from a single platform, you also gain access to tools designed for professional agents.

» Houzeo.com Reviews: Find out what customers have to say about one of the best FSBO sites, Houzeo.com

2. Opt for Cash Buyers

Some corporations and real estate investors in the market purchase homes “as-is” in exchange for cash. This offer means there are no staging fees or agent commissions for you.

Remember that cash purchases only yield between 50 to 70% of your home’s fair market value. But if you need cash and want to sell your house quickly then definitely go with this option.

Get the Best Cash Offer For Your House 🏡

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3. Try Craigslist

Craigslist has more than 50 billion page views monthly and is home to a large real estate buyer audience. All you have to do is add your house under their real estate listings section to improve your reach.

You can simply visit their website and list your house on Craigslist.

Conclusion

These innovative marketing and advertising strategies can increase the visibility of your property. In the end, you’ll obtain a better price for your house and sell it quickly. Don’t overspend on marketing, it’ll affect your overall profit.

Remember your aim is to get paid higher and sell your house faster than anything.

FAQs

How to market a house on my own?

There are many creative ways to attract potential buyers to your house. From building a landing page to hosting a virtual open house, you can choose any option to market a house for sale.

What are some budget friendly marketing ideas to sell a house?

Instead of traditional yard signs you can use gimmicks like inflatable balloons and creative catch phrases. Targeting oddball days like 'National Wear Your Pajamas To Work Day' for a themes open house is a great budget friendly option.

How can I sell my home fast?

There are plenty of creative ways to market a house for sale. Alternatively, you can sell your house quickly through cash buyers or auctioning your home.

Which social media platform is best for real estate marketing?

Although it's possible to market your property on all social media platforms, Facebook and Instagram are the best because of their large audience and dedicated real estate groups and forums.

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