89% of buyers used real estate agents or brokers to buy homes. Additionally, 85% of sellers believe agents can secure a higher sale price for their homes. This highlights the value of professional help, but these services come with a steep cost.
Real estate companies charge a 5-6% commission on the sale price, which can amount to $24,000 for a $400,000 home. With such hefty fees, these companies must provide value that justifies the cost.
People rely on real estate companies for their market knowledge, negotiation skills, and ability to handle complex paperwork. Whether you’re considering a full-service brokerage or a tech-driven platform, here are our top picks in the Old North State.
Top 6 North Carolina Real Estate Companies:
-
For Home Sellers
- Houzeo: Best Technology
- RE/MAX: Expert Assistance
- Beverly-Hanks, Realtors: Best for Local Support
-
For Home Buyers
- Keller Williams Realty: Ideal for Commercial Properties
- Coldwell Banker Realty: Best for Local Buyers
- Zillow: User Friendly Mobile App
Real Estate Companies in North Carolina for Home Sellers
Here are the top 3 real estate companies in North Carolina that help sellers maximize their savings.
1. Houzeo
100% ONLINE
Listing Fee: $199Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 3 Flat Fee MLS packages to simplify your home sale.
- Silver Package – $199: You can upload 24 photos, and your listing term will be 6 months. You can also make unlimited changes to your listing.
- Gold Package – $249: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $299: You get virtual full assistance from a licensed broker and a 12-month listing term.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, etc., increasing its visibility.
- 100% Online: You can list your home, manage offers, and close deals, all at your fingertips with a powerful mobile app.
- 5-star Customer Service: You have access to listing support and chat services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home seller’s concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent” by 10,000+ happy home sellers.
Houzeo is North Carolina’s #1 real estate company. It offers maximum savings, excellent customer support, and advanced technology.
Houzeo also provides affordable listing packages to North Carolina home sellers. You can list on North Carolina MLS through Houzeo and save thousands in commissions while reaching a wide buyer audience.
2. RE/MAX
Good Exposure
3% - 6% CommissionRE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.
- No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.
👉 Our Take: RE/MAX is known for its reputation and credibility. It is a solid choice for home sellers due to its extensive network and experienced agents. The company offers unparalleled exposure for your property.
Here are the key features of RE/MAX:
- Global Reach: RE/MAX has over 135,000 agents, and its network is spread over 100 countries.
- Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
- Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.
Here are some drawbacks of RE/MAX:
- Limited Discount Options: The company focuses on traditional full-service brokerage rather than discount or low-cost options.
- Inconsistent Service: Service quality may vary depending on the local franchise office.
RE/MAX has a poor rating of 1 out of 5 stars from 300+ users on Consumer Affairs.
RE/MAX LLC is part of RE/MAX Holdings and has more than 135,000 agents in over 100 countries. It is known for its large network and expert seller assistance.
RE/MAX has a high market share in residential and commercial real estate. Clients also have access to market data and valuation tools and a user-friendly search platform.
3. Beverly-Hanks, REALTORS
Go-to-Local Expert
3% - 6% CommissionBeverly-Hanks & Associates is a local expert. It focuses its services across North Carolina.
- Traditional Agents – 5% to 6% Commission: Beverly- Hanks is a traditional brokerage. Normally traditional agents charge an average commission of 5%-6% as they guide and assist you through the entire selling process.
👉 Our Take: Beverly-Hanks, REALTORS, has 40 years of experience in assisting home sellers in Western North Carolina. With in-depth market knowledge and a result-oriented attitude, they strive to make the sale of your home a success.
Key features of Beverly-Hanks, REALTORS include :
- Pricing Your Home: With extensive market knowledge, their agents help you price your home competitively. Further, they coordinate the best possible terms for you.
- Start to Close Assistance: Their agents assist you in your home sale transaction from negotiations, conducting required due diligence to the close.
- Global Reach: Their affiliations with Leading Real Estate Companies of the World give you national and international exposure.
- Extensive Marketing: They use multiple mediums to market your property. Traditional print, digital, and direct mail campaigns are used to reach buyers across North Carolina.
- Top Real Estate Brokerage: Beverly-Hanks ranks among the top real estate companies in North California.
The major dealbreaker of Beverly-Hanks, REALTORS, is:
- Irresponsive Agents: Customers in their reviews have complained regarding the irresponsive nature of agents.
Beverly-Hanks, REALTORS, has a 2 out of 5 rating on Yelp.
Beverly-Hanks was founded in 1976, with a merger of Beverly Realty and W. Neal Hanks & Associates. It is among the top 7 firms in the state and in the top 250 firms nationwide.
Beverly-Hanks specializes in luxury properties. However, it has committed to providing high standards of customer service.
Best Real Estate Companies in North Carolina for Home Buyers
Here are the top home-buying companies in North Carolina to help you find your dream home.
1. Keller Williams Realty
Luxury and Commercial Properties
Based in Austin, TXKeller Williams is the world’s largest real estate technology franchise by agent count. It has more than 1,100 offices and 200,000 associates.
- No Service Fee: Keller Williams does not charge buyers any fee for its services.
👉Our Take: Keller Williams Realtors is the largest residential real estate firm in the US. We recommend this company if you are a first-time home buyer and need assistance in your home-buying process.
Keller William as a brand is technology-driven and has an education-based culture. Their key features are mentioned below:
- Keller Cloud: Keller Cloud helps agents to prioritize sellers’ goals, maximize lead generation, and gather insightful data to produce a truly effective go-to-market strategy for home selling.
- Professional Assistance: Keller William agents will preview homes on your behalf, and work throughout the process of finding your dream home.
- Tools and Resources: Marketing savvy tools to get your home top-tier exposure
- Advance Home Search: The technology of Keller Williams makes home search and buying an advanced experience for buyers. The management system of Keller Williams to track communication help agents to understand the buyer’s needs.
- Company Culture: The brand has a culture that is agent-centric, technology-driven, and education-based, and it recognizes and rewards its agents for their contributions.
Few dealbreakers we found about the company:
- Poor Customer Reviews: Many customer complaints regarding their services. They also have poor ratings on major review platforms.
- Agent Experience: A lot of customers also complained about poor agent experience. Since, Keller William is a franchise, the agent-to-agent experience might differ.
Keller Williams has a 5 out of 5 rating on Zillow.
Keller Williams Realty is headquartered in Austin, TX. It is one of the top real estate companies in North Carolina. It is an agent-centric, technology-driven, and education-based company.
Furthermore, Keller Williams has a 5-star rating. Its customers have also praised its agents for their exceptional responsiveness.
2. Coldwell Banker Realty
MOST SUCCESSFUL INVESTORS
Based in New JerseyColdwell Banker Real Estate LLC is an American full-service real estate brokerage.
- No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker.
👉 Our Take: Coldwell Banker is great for buyers because of its long-standing experience and wide property selection. It is especially helpful for those looking to invest in popular areas or unique properties.
Key features of Coldwell Banker include:
- Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
- Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
- Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
- Finance Assistance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
- Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.
Red flags of Coldwell Banker include:
- Less Flexibility in Negotiation: The company’s established policies might offer less flexibility in negotiating commission rates.
- Inconsistent Agent Quality: While many agents are experienced, the quality of service can vary depending on the specific agent assigned.
- Lapses in Transactions: Customer complaints include delays in transactions and unresponsive agents.
Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot
Coldwell Banker, based in New Jersey, has been a trusted name in real estate for over a century. It offers services for various property types, from residential homes to investment properties.
Coldwell Banker offers market analysis tools to help clients make informed decisions. It also provides virtual tours and detailed online listings. However, their extensive network can sometimes lead to less personalized service.
3. Zillow
Largest Marketplace
Based in WashingtonZillow is one of the most visited real estate websites. It provides an exceptional home buying and renting experience.
- Zillow Premier Agent: You can connect with an agent representing a particular property and get their commission rates on request. Typically, a buyer agent charges a 2%-3% commission on the sale price.
👉 Our Take: Zillow is a popular choice for home buyers for its vast listings and easy-to-use tools. The platform offers valuable tools like Zestimate® for estimating property values and interactive maps for exploring neighborhoods.
Here are the key features of Zillow:
- Extensive Listings: Zillow offers a wide range of property listings, including homes for sale, rentals, and foreclosures.
- Mortgage Calculator: It allows you to compare mortgage rates from various lenders. You can pre-qualify for a loan through Zillow Home Loans.
- Zestimate Tool: It provides estimated property values to help gauge market prices.
Here are some drawbacks of Zillow:
- Outdated Listings: Some property listings may not be updated in real time, leading to outdated information.
- User-Generated Content: Home details and photos heavily rely on user input, which can sometimes be inaccurate.
- Overwhelming Ads: The site has numerous ads and promotions that can be distracting.
Zillow has a rating of 1.2 out of 5 on Consumer Affairs.
» Zillow Offers Reviews: Everything you need to know about Zillow.
Zillow was founded in 2006 and is headquartered in Seattle, WA. It is one of the most popular real estate websites in America. The company extracts data from top MLS platforms, allowing buyers to view listings directly.
Additionally, Zillow’s user-friendly interface makes home searches convenient and extensive. It also offers a Zestimate home valuation tool, which provides estimated property values based on market data.
Best Real Estate Companies to Work for in North Carolina
When you choose a real estate company to work for in North Carolina, it’s important to consider how the commission is split. Most real estate agents get paid a commission which is then divided between the agent and the brokerage.
For example, if you sell a $300,000 home with a 6% commission split equally between buyer and seller agents, you’d get 3% or $9,000. With a 60/40 split, you’d receive $5,400 before taxes. Some brokerages now offer salaries and benefits, so it’s worth exploring various options.
Here’s a comparison of top real estate brokerages in North Carolina:
| Brokerage | Commission Split | Best For |
| Keller Williams | 70/30 | Agents seeking higher commissions and more educational resources. |
| RE/MAX | 95/5, 80/20, 70/30, 60/40 (capping system) | Agents who want customized commission splits and desk fees. |
| Century 21 | 50/50, 70/30 + 8% franchise fee (capping system) | Agents who want brokerage brand recognition. |
| Coldwell Banker | 50/50, 60/40, 70/30 (capping system) | Agents who need marketing, lead generation, and other tools. |
| Compass | 50/50 | Agents who want access to a wide range of online resources and tools. |
What to Consider When Choosing a Real Estate Brokerage to Work For?
- Franchise vs. Independent Choices: Franchises like RE/MAX and Keller Williams offer a nationwide presence and provide more support and training. Independent real estate firms offer more freedom but may have fewer resources.
- Company Reputation: Research the brokerage’s market presence and reputation. A reputable company can help with lead generation.
- Support and Resources Offered: Some brokerages provide mentorship programs and free advertising, while others offer minimal support. You can also visit company events to get a feel for the work culture.
- Scope for Specialization: Consider the brokerage’s niche and how it aligns with your interests and local opportunities in North Carolina’s real estate market.
How to Choose the Best Real Estate Company in North Carolina?
You can choose the best real estate companies based on these factors:
For Sellers:
- Strong Technology: A company’s website should have robust technology that can make selling a house more efficient. Also, look for features like virtual tours, professional photos, and user-friendly interfaces.
- Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that aligns with your preferences and also has helpful customer service.
- Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.
For Buyers:
- Property Listings: Look for a company with access to many property listings on the MLS. This way, you’ll see all the listings in the area you like.
- Buyer-Friendly Tools: Look for a company with useful online tools. It will help you compare houses, learn about neighborhoods, and also figure out how much your mortgage payment could be.
- Experienced Agents: Seek a company with agents who have experience with buyers. They should be able to guide you through every step, from looking at houses to finally buying one.
Are Real Estate Companies in North Carolina Worth It?
Yes! Real estate companies in North Carolina are worth it. Top companies offer advanced technology, a large network of agents, and maximum savings. This is where Houzeo stands out as a smart choice for sellers in North Carolina.
Houzeo offers a flat fee listing service that saves sellers thousands of dollars in commissions. With user-friendly tools, it is ideal for homeowners looking to sell their homes quickly.
Eager to Know How Houzeo Works?
We have got you covered. Check out how you can list your property on the MLS with Houzeo.
» Need More Clarity? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.
Frequently Asked Questions
What are the best real estate companies to sell your home with in North Carolina?
Houzeo is the best real estate company for home sellers in North Carolina. It offers sellers maximum savings, dedicated customer support and 100% online experience. Real Estate Sales Force and RE/MAX are some of the other options to sell your home.
» Best Real Estate Companies in North Carolina: Find out the top companies in North Carolina.
What are the best real estate companies for buyers in North Carolina?
The best real estate companies for home buyers in North Carolina are Keller Williams, Coldwell Banker Realty, and Zillow. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.
What is the best luxury real estate company in North Carolina?
Premier Sotheby’s International Realty is considered one of the best luxury real estate companies in North Carolina. It offers services like home staging, high-resolution photography, drone footage and virtual tours.
How can I sell my property quickly in North Carolina?
You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in North Carolina.
