8 min read May 16, 2024

6 Best Real Estate Companies in North Carolina (2024 Updates)

Home prices in North Carolina have increased by 5% Y-O-Y and are now at a whopping $358,700. Simultaneously, mortgage rates have witnessed a sharp decline from 7.79% in Oct 2023 to 6.63% in Jan 2024. The market is booming for both sellers and buyers. If you want to sell your home or buy a new one, NOW is the time to do so!

Real estate companies can help you get access to the MLS quickly. Whether you use a Flat Fee MLS company or a discount brokerage, you will receive a quick and affordable real estate transaction.

Top 6 North Carolina Real Estate Companies:

    For Home Sellers
  1. Houzeo: Best Technology
  2. RE/MAX: Expert Assistance
  3. Beverly-Hanks, Realtors: Best for Local Support
    For Home Buyers
  1. Zillow: User Friendly Mobile App
  2. Coldwell Banker Realty: Best for Local Buyers
  3. Keller Williams Realty: Ideal for Commercial Properties

Real Estate Companies in North Carolina for Home Sellers

Discover the best home-selling companies in the Tar Heel State. From lively Raleigh to beautiful Charlotte, we have found the 3 best companies for you.

1. Houzeo

#1 Flat Fee MLS Service

Houzeo.com
Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • Houzeo has 4.9 out of 5 stars 4.9/5 (8,000+ reviews)

Houzeo is real estate company headquartered in New York.

Houzeo offers 4 Flat Fee MLS packages.

  • Bronze Package – $399: This package offers Houzeo listing only for 6 months with 24 photos.
  • Silver Package – $399+0.5% at Close: This offers maximum photos upload and provide you with seller disclosures.
  • Gold Package – $429+0.5% at Close: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for like, Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Confirm all prices on your particular state’s pricing page before you list.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 mins.

Houzeo is America’s #1 Flat Fee MLS service because of 4 reasons:

  1. Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
  3. 100% Online: Houzeo is high-tech platform with its easy listing, fast changes, online showings, and online offers. Houzeo mobile app is also very powerful.
  4. No Hidden Fees: In most states, you’ll be paying just a small flat fee to list on MLS by owner. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the listing agent commission.

There are no dealbreakers with Houzeo.

» Is Houzeo Good for You?  Houzeo addresses all Houzeo complaints from home sellers.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo ReviewsHouzeo is rated Excellent by 8,000+ home sellers.

Houzeo.com is North Carolina’s #1 real estate company. It provides an unbeatable combination of maximum savings, 5-star customer support, and cutting-edge technology.

Houzeo provides affordable listing packages to North Carolina FSBO home sellers. Also, its offer management and showings tool will help you ace your real estate journey like a pro.

2. RE/MAX

Good Exposure

RE/MAX
RE/MAX
  • 3% - 6% Commission
  • 1 Star1 Star 1/5 (300+ reviews)

RE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.

  • No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.

👉 Our Take: RE/MAX is known for its reputation and credibility. The company’s agents will guide you throughout the entire selling process. However, the huge commission can be heavy on your pocket.

Key features of RE/MAX are:

  • Global Reach: RE/MAX has over 140,000 agents, and its network is spread over 100 countries.
  • Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
  • Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.

Here is a drawback of RE/MAX:

  • Poor Customer Reviews: RE/MAX has many customer complaints. Previous customers have also said that their home-selling process got delayed.

RE/MAX has a poor rating of  1 out of 5 stars from 300+ users on Consumer Affairs.

RE/MAX, LLC is a part of RE/MAX Holdings, which is one of the world’s largest real estate franchisors. The company operates in over 100 countries and has more than 100,000 agents worldwide.

RE/MAX also provides expert assistance to the sellers. However, previous customers have complained about a lack of communication from its agents.

3. Beverly-Hanks, REALTORS

Go-to-Local Expert

Beverly-Hanks & Associates
beverly hanks
  • 3% - 6% Commission
  • 2 Stars 2/5 (5 reviews)

Beverly-Hanks & Associates is a local expert. It focuses its services across North Carolina.

  • Traditional Agents – 5% to 6% Commission: Beverly- Hanks is a traditional brokerage. Normally traditional agents charge an average commission of 5%-6% as they guide and assist you through the entire selling process.

👉 Our Take: Beverly-Hanks, REALTORS, has 40 years of experience in assisting home sellers in Western North Carolina. With in-depth market knowledge and a result-oriented attitude, they strive to make the sale of your home a success.

Key features of Beverly-Hanks, REALTORS include :

  • Pricing Your Home: With extensive market knowledge, their agents help you price your home competitively. Further, they coordinate the best possible terms for you.
  • Start to Close Assistance: Their agents assist you in your home sale transaction from negotiations, conducting required due diligence to the close.
  • Global Reach: Their affiliations with Leading Real Estate Companies of the World give you national and international exposure.
  • Extensive Marketing: They use multiple mediums to market your property. Traditional print, digital, and direct mail campaigns are used to reach buyers across North Carolina.
  • Top Real Estate Brokerage: Beverly-Hanks ranks among the top real estate companies in North California.

The major dealbreaker of Beverly-Hanks, REALTORS, is:

  • Irresponsive Agents: Customers in their reviews have complained regarding the irresponsive nature of agents.

Beverly-Hanks, REALTORS, has a 2 out of 5 rating on Yelp.

Beverly-Hanks was founded in 1976, with a merger of Beverly Realty and W. Neal Hanks & Associates. It is among the top 7 firms in the state and in the top 250 firms nationwide.

Beverly-Hanks specializes in luxury properties. However, it has committed to providing high standards of customer service.

Best Real Estate Companies in North Carolina for Home Buyers

Explore the top home-buying companies in North Carolina. From Greensboro to Asheville, you can discover affordable homes.

1. Zillow

User Friendly App

Zillow
Zillow
  • Largest Marketplace
  • 2.5 Stars 2.5/5 (750+ reviews)

Zillow is one of the largest real estate marketplaces in the United States and has more than 40 million unique users every month.

  • Buyers’ Agency Agreement: Typically, the buyer’s agent is paid by the seller from the proceeds of the sale transaction. However, if the seller does not pay the buyer’s agent then the buyer is responsible to pay the agent in accordance with the buyers’ agency agreement.

👉 Our Take: Despite Zillow garnering a name for being one of the largest real estate websites, we suggest you tread carefully after conducting the necessary due diligence.

Here are some advantages of choosing Zillow:

  • Biggest Database: It has 135 million homes in its database. That makes Zillow the best website to start your home search on.
  • Advanced Search: Its ‘Save Search’ feature stores your data from the search criteria. It provides more than 20 filters to narrow down an ideal property for you.
  • Paperwork Assistance: Zillow agents can help you with all the paperwork involved in home buying process.
  • Negotiation Specialists: It’s agents have expansive market knowledge and will negotiate the best deal for you.
  • Financial Resources: Zillow’s certified loan officers can help buyers pre-qualify for a home loan. In addition, Zillow provides buyers with tools such as a mortgage calculator, affordability calculator, and refinance calculator.

Zillow has some major drawbacks that a user should be aware of.

  • Poor Customer Reviews: Poor customer reviews and record-breaking debacles, as seen on Trustpilot.
  • Incorrect Information: Customers looking to buy a house have complained about inaccurate and misleading information about properties listed on Zillow.

Zillow has a rating of 2.5 out of 5 stars on Sitejabber.

Zillow is the most popular real estate website in America. It was founded in the year 2006 and is headquartered in Seattle.

Moreover, Zillow extracts data from top MLS platforms. It also helps buyers view the listings directly on the platform.

2. Coldwell Banker Realty

MOST SUCCESSFUL INVESTORS

Coldwell Banker
NJ Realtors Ellen Gonik
  • Based in New Jersey
  • Best Companies that Buy Houses for Cash in Raleigh, NC 4.9/5 (200+ reviews)

Coldwell Banker Real Estate LLC is an American full-service real estate brokerage.

  • No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker. 

👉 Our Take: Coldwell Banker has been recognized as a real estate leader. However, it might prioritize transaction volume over personalized attention, which could be less ideal for first-time buyers or those needing more guidance.

Key features of Coldwell Banker:

  • Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
  • Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
  • Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
  • Finance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
  • Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.

Red flags of Coldwell Banker include:

  • Inconsistent Agent Quality: Several clients of Coldwell Banker have complained of a lack of trust in the agents they had dealt with.
  • Lapses in Transactions: Customer complaints include delays in transactions, laid-back attitude, misrepresentations, and the unresponsiveness of agents.

Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot

“Established in California, Coldwell Banker has changed the way people buy homes. They offer buyers financing options to ensure they have their financial ducks in a row when preparing to buy a house.

It’s advised you conduct due diligence on an agent before you appoint the agent to represent you.

3. Keller Williams Realty

Luxury and Commercial Properties

Keller Williams
keller
  • Based in Austin, TX
  • 50+ countries
  • 5 Stars 5/5 (500+ reviews)

Keller Williams is the world’s largest real estate technology franchise by agent count. It has more than 1,100 offices and 200,000 associates.

  • No Service Fee: Keller Williams does not charge buyers any fee for its services.

👉Our Take: Keller Williams Realtors is the largest residential real estate firm in the US. We recommend this company if you are a first-time home buyer and need assistance in your home-buying process.

Keller William as a brand is technology-driven and has an education-based culture. Their key features are mentioned below:

  • Keller Cloud: Keller Cloud helps agents to prioritize sellers’ goals, maximize lead generation, and gather insightful data to produce a truly effective go-to-market strategy for home selling.
  • Professional Assistance: Keller William agents will preview homes on your behalf, and work throughout the process of finding your dream home.
  • Tools and Resources: Marketing savvy tools to get your home top-tier exposure
  • Advance Home Search: The technology of Keller Williams makes home search and buying an advanced experience for buyers. The management system of Keller Williams to track communication help agents to understand the buyer’s needs.
  • Company Culture: The brand has a culture that is agent-centric, technology-driven, and education-based, and it recognizes and rewards its agents for their contributions.

Few dealbreakers we found about the company:

  • Poor Customer Reviews: Many customer complaints regarding their services. They also have poor ratings on major review platforms.
  • Agent Experience: A lot of customers also complained about poor agent experience. Since, Keller William is a franchise, the agent-to-agent experience might differ.

Keller Williams has a 5 out of 5 rating on Zillow.

Keller Williams Realty is headquartered in Austin, TX. It is one of the top real estate companies in North Carolina. It is an agent-centric, technology-driven, and education-based company.

Furthermore, Keller Williams has a 5-star rating. Its customers have also praised its agents for their exceptional responsiveness.

3 Best Real Estate Companies To Work For in North Carolina

A real estate company employs licensed agents to represent local buyers and sellers. As a real estate agent, you must consider the following factors in a real estate company – commissions, training, agent equity, revenue share, profit share, and technical support.

1. eXp Realty

eXp Realty, a cloud-based platform is a booming real estate brokerage that has garnered a reputation for being a great workplace. It has a 4.3 rating out of 5 on Indeed.

  • Commission Split: The agents keep 80% of the commission and 20% goes to eXp. After the agents hit the $16,000 cap in their anniversary year, they retain 100% of the commission.
  • Revenue Share: eXp Realty’s Revenue Share Program lets agents earn a percentage from the revenue of the agents they’ve sponsored.
  • Agent Equity: eXp agents are rewarded with shares of EXPI stock upon accomplishing specific goals.
  • Training Program: eXp Realty runs the 2-week Fast Start training program for its new agents. This holistic curriculum has been rated a 4.8 out of 5 by agents who have completed the program.
  • Technical Support: eXp Solutions offers agents cutting-edge tools to make the real estate transaction seamless.

The Rise of eXp Realty: Check out how eXp Realty is beating Compass and Keller Williams

2. Keller Williams Realty

Keller Williams Realty is one of the largest residential real estate firms in the US. It has opportunities for both new and experienced real estate agents. It has a 4.3 out of 5 rating on Indeed.

  • Commission Split: From the commission, 64% goes to the agent, 30% goes to KW Market Center and 6% is to be paid by the agent as a franchise fee ($3,000 is the cap). Once an agent hits the cap, the commission goes entirely to the agent.
  • Profit Share: KW’s Profit-Sharing Program lets agents earn a portion of the profit from the agent they’ve referred.
  • Training Program: KW provides a training program that teaches agents the core principles of running a successful real estate business.
  • Technical Support: KW Command is a CRM software that equips agents with the necessary tools to handle real estate transactions from start to close.

3. Compass

Compass is a licensed real estate brokerage that combines talent with innovative technology to handle real estate transactions. It has a 4 out of 5 rating on Indeed.

  • Commission Split: The commission split for agents in Compass is unclear. It’s based on an agent’s discussion with Compass.
  • Training Program: Compass Academy, an arm of Compass provides educational resources such as modules, and live sessions to train its agents.
  • Technical Support: Compass provides agents with a comprehensive set of innovative tools such as Marketing Center, Compass CRM, Compass Markets, and more.

How to Choose the Best Real Estate Company in North Carolina?

You can choose the best real estate company in North Carolina based on these factors:

  • Strong Technology: A company’s website should have robust technology that can make selling or buying a house faster and more efficient. Also, look for features like virtual tours, high-quality photos, and user-friendly interfaces.
  • Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that offers prompt and also have helpful customer service.
  • Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.

For Real Estate Agents

A real estate agent must consider the following points while browsing real estate companies in North Carolina:

  • Commission Model: Real estate agents and realtors work on commissions. When you sell a house, you split the profits with your broker. A broker charges varied commissions. Some brokers do offer salaried positions, but they are rare.
    • Commission Breakdown: Let’s say you sell a $300,000 home where the average commission in your area is 6%. This 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. A 60/40 commission splits mean you get 60% of $9,000, or $5,400. Of course, this is pre-tax.
  • Training Modules: Most real estate companies provide training courses to their agents. Franchise companies like RE/MAX, Keller Williams, etc. offer programs to train agents in negotiation, marketing, body language, sales pitch, and lead generation.
  • Tech Support: Top real estate companies equip their agents with the latest technology to keep them on par with the competition. Most companies have automated systems to help agents keep track of clients, leads, and emails.
  • Marketing & Advertising: Real estate companies also provide agents with high-quality digital and print materials, custom graphics and ads, professional photography, and database management systems to ensure exposure to the customer’s property.

Final Word

Real estate companies help you ace your home selling or buying journey. However, before you choose a real estate company in North Carolina, we suggest you conduct thorough research.

The basic requirements for a good real estate company are experienced and dedicated agents, maximum savings, tech-savvy, and quick transactions. With Houzeo, you get all these factors on one single platform.

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

How to List on MLS With Houzeo?

5 Easy Steps to List on MLS with Houzeo as FSBO

Start Your MLS Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Frequently Asked Questions

What is the best real estate company in North Carolina?

The best company in North Carolina is Houzeo. It offers sellers maximum savings, advanced technology, 5-star customer support, 100% online experience, and listing exposure.

» Best Real Estate Companies in North Carolina: Find out the top companies in North Carolina.

What are the best real estate companies for buyers in North Carolina?

The best real estate companies for home buyers in North Carolina are Zillow, Coldwell Banker Realty, and Keller Williams Realty. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.

How can I sell my property quickly in North Carolina?

You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in North Carolina.

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