Listing Your Home on Zillow For Sale By Owner

Your Guide in Listing Your Home on Zillow For Sale By Owner

Did you know Houzeo’s Gold Plan provides relevant Federal and State Seller Disclosures?


What is Zillow?

Zillow, launched in 2006 and headquartered in Seattle, is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.

Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. It starts with Zillow’s living database of more than 110 million U.S. homes – including homes for sale, homes for rent and homes not currently on the market, as well as Zestimate home values, Rent Zestimates and other home-related information.


How to list your home on Zillow as For Sale By Owner?

Here is how to list your home on Zillow in five easy steps.

1. Create a Zillow Account & Claim Your Home

The first thing you need to do when listing a house on Zillow is to create an account and claim your home. Claiming your home is simply confirming on the platform that you are the homeowner, which gives you access to a dashboard containing features you can use.

2. Gather Information from Your Owner Dashboard

Often when properties have been sold a number of times, the automatically uploaded information that is present on Zillow about your home, such as square footage, is not accurate. The owner dashboard will allow you to edit any misinformation about the property as well as supply other features that will be useful as you market your home.

3. Determine Your Home’s Value

One of the most important things to get right when listing your home on Zillow is setting the right sale price. The automatic estimate that Zillow gives you on your home is called a Zestimate, and they are known for being inaccurate compared to actual home values. You have a few avenues to ensure that the price of your home is on target and will sell well.

4. Take Amazing Photos & Videos

While many people understand the mechanics of how to list a house on Zillow, it is the details, such as solid photos and videos, that help gain interest and sell the home. When you list your home for sale by owner, here are some important elements to consider in your real estate photography.

5. Create Your Home Listing

You now have the resources and information to complete your home listing on Zillow. Be sure to think about the benefits of living in your home and in your neighborhood, gather all of the information you can on your home assets, and be ready to fill out some detailed information for potential buyers.

Why You Need to be on Zillow

Between Zillow.com and Trulia.com (also owned by Zillow), Zillow Group accounts for nearly 64% of the entire online market share for buyer traffic (and leads).

With more than 160 million visitors each month, Zillow is the largest real estate website and source to reach potential leads. If someone is in the market for a house, there is a very strong chance that they will, at least at some point, end up looking at Zillow or Trulia, which makes them the most important website for you to be on.


How much does it cost to list your home on Zillow?

It’s free to list your house as a FSBO in Zillow!

Sounds to good to be true, right? Well, there is always a catch, of course. Zillow is actually making good money off of your listing.

The Secret that Zillow Doesn’t Want You to Know

Zillow makes its money by selling advertising space to real estate agents. If you’ve ever taken a look at the sidebar when browsing Zillow.com, you’ll notice that there are a few agents typically listed. One will be pre-selected, and if a potential buyer fills that information card out, their inquiry will be shipped off, as a lead, to one or more real estate agents.

Is listing my home on Zillow For Sale By Owner enough?

If your future buyer is using a real estate agent to buy their next home, they may miss your home entirely if it’s not on the MLS. Agents are scanning the MLS to look for new homes to hit the market and often are not looking on Zillow, where many consumers do.

Consider listing on the MLS!

If you want your home to gain more traction, feel free to post it on the MLS. You can do this as a consumer through many flat-fee listing services. For example, our platform Houzeo.com has packages starting at $99 to list your home on the MLS so that your listing can get more traffic.

Houzeo’s Available Packages Starting at $99

Ready to get listed on the MLS?
Here’s a video tutorial for listing your home on the MLS through Houzeo.

While listing your house for sale by owner has its perks, it can also be a time-consuming process that some homeowners are not yet ready for. If you decide that you would like to hire an agent, Zillow can help you find one that suits your needs in your area through their Agent Finder feature. Check out their agent profile, reviews, recent sales and other important information before making the decision.


Did you know Houzeo’s Gold Plan provides relevant Federal and State Seller Disclosures?



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