8 min read Jun 07, 2024

Discount Real Estate Brokers in San Francisco, CA (2024 Updates)

From Richmond to Bayview, sellers across San Francisco can save thousands on real estate agent commissions. With discount real estate brokers in San Francisco, you can slash the traditional 6% rate down to just 2% to 3%.

The current median home price in San Francisco is $1,400,000. The traditional 6% commission will cost you a whopping $84,000. A discount Realtor offers you similar services at just 1.5%. With a competitive buyer agent commission of 2.5%, you now have to pay only a 4% fee. That’s just around $56,000.

You can lower this amount to around $42,500 if you list on the MLS with Houzeo’s Gold plan. You also get the professional services and tools available to real estate agents at a fraction of the cost.

Rankings: Best Discount Real Estate Brokers & Companies in San Francisco

We’ve researched and compiled a list of the best discount real estate brokers for you.

RankDiscount Real Estate Broker / CompanyListing FeeAdditional ChargesMax Savings100% OnlineMobile App
Flat Fee
2.CA Flat Fee$5,000 Flat Fee
3.1% Listing Fee1% Commission
5.Prevu1.5% of Sale Price

Reviews: Best Discount Real Estate Brokers & Companies in San Francisco

1. Houzeo.com

#1 Discount Real Estate Service

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 5 Stars 4.9/5 (8,400+ Reviews)

Houzeo is a top technology-driven real estate platform. It offers 4 different packages:

  • Bronze Package ($399): List your house for 6 months. You can upload 24 house photos.
  • Silver Package ($399+0.5% at Close): List your home for six months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
  • Gold Package ($429+0.5% at Close): This gives you all the benefits of the Silver package. It also provides licensed broker assistance, contract review, etc.
  • Platinum ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12-month. Brokers assist you in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo to all home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.

These are the key features that make Houzeo one of the top discount real estate brokers:

  • Significant Commission Savings: You will pay just a small flat fee to list on MLS. On average, home sellers who used Houzeo saved $11,490.
  • No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
  • Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
  • Max Exposure: Houzeo packages give you access to renowned MLS companies.
  • Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
  • 5-star Customer Service: Dedicated customer support addresses your every concern easy.
  • Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Houzeo is rated “Excellent” by 8,400+ happy customers on Google Reviews and Trustpilot!

Houzeo Reviews: With over 8,400+ happy customers, Houzeo is the most trusted discount real estate broker.

Houzeo is America’s #1 ranked real estate brokerage company. It provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Houzeo’s flat fee feature helps you save thousands on agent commissions. You also get dedicated customer support that makes the home-selling process much easier and effortless.

2. CA Flat Fee


CA Flat Fee
Discount Real Estate Brokers Los Angeles (CA Flat Fee)
  • Listing Fee: $5,000 Flat Fee
  • 5 Stars 5/5 (84+ Reviews)

CA Flat Fee is a full-service broker that operates in Southern California. It offers a single home selling package for sellers.

For Home Sellers:

  • Full-Service Package ($5,000): You get full-time agent representation, professional photography, open house showings, etc.

👉 Our Take: CA flat fee offers services similar to a regular agent at a flat price. However, these charges appear higher for a low priced house. If you’re looking to sell your less expensive house then consider alternatives with a low flat fee.

CA Flat Fee offers the following advantages:

  • Full-Time Agent Representation: The CA Flat Fee agent will assist you throughout your home-selling journey. They will guide you with listing a house, paperwork, negotiations, and closing.
  • Local Expertise: Their agents understand the details of the market and provide you with helpful insights.
  • Market Exposure: Your property is listed on the MLS and other major platforms like Zillow and Realtor.com. Thus, giving your house maximum exposure to potential clients.

CA Flat Fee has the following disadvantages:

  • Suitable for High-End Properties: CA Flat Fee suits sellers who want to sell their high-priced properties. $5,000 is a large sum for a cheap property.
  • Limited Coverage: It is operational only in Southern California. The sellers from other parts of the country cannot avail of their services.
  • No Buyer’s Rebate: CA Flat Fee does not give any cash rebate, unlike other discount realtors.

CA Flat Fee has a 5-star rating on Google.

CA Flat Fee is a licensed discount real estate company based in San Francisco. It offers services in the southern part of San Francisco.

CA Flat Fee offers full-service packages at a flat fee. Their services include marketing, photography, home valuations, etc. for a flat fee of $5,000. This $5,000 flat fee will only make sense when selling expensive property.

3. 1% Listing Fee


1% Listing Fee
Discount Real Estate Brokers Los Angeles (1% Listing Fee)
  • Listing Fee: 1% of Sale Price
  • 4.75 Stars4.8/5 (15+ Reviews)

1% Listing Fee is a full broker service that assists home sellers in California. It offers a single pricing package for the sellers:

For Home Sellers:

  • Full Service (1% Commission): This package includes extensive marketing, professional photography, showings, and open houses.
  • All Cash Sell (1% Commission): 1% Listing Fee helps you with quick house sales against cash.

For Home Buyers:

  • Buyer’s Rebate: Buyers earn a 33% rebate from the agent’s commission at the time of closing. If you sell and buy with them, then this rebate can increase to 50% of the commission.

👉 Our Take: A 1% Listing Fee can be the best choice in search of a budget broker. However, to sell your high-priced house you would have to pay a huge commission. Instead, consider selling your house with a flat fee discount broker.

1% Listing Fee offers several advantages to home sellers and buyers:

  • Low Commission: The 1% commission fee is less than the majority of the discount real estate brokerages in California.
  • Free Home Valuation: 1% Listing Fee offers free home value reports to home sellers, even before the consultation.
  • New Listing Notifications: It sends timely notifications of new listings on MLS to buyers.
  • Experienced Agents: 1% Listing Fee has been in business for more than 34 years. Their experienced agents provide valuable market insights to make the transactions hassle-free.

1% Listing Fee offers below disadvantages:

  • Lack of Transparency: Some online reviews reveal that 1% Listing Fee has hidden costs. The seller has to pay these costs which is not informed upfront.
  • Limited Coverage: 1% Listing Fee provides its services only in Southern California. This limits its customer base and the pool of potential buyers.

1% Listing Fee has a rating of 4.8 out of 5 on Google.

1% Listing Fee was established by Mr. Oscar Gracia in 2017. As the name suggests, they offer full-service packages at a 1% Listing Fee.

Although the savings for sellers are significant, they offer very low savings for buyers in the form of a 33% buyer’s rebate.

4. HomeLight


Homelight Logo
  • Listing Fee: 2.5%-3% (Varies)
  • Good agent coverage
  • 4.5 Stars 4.6/5 (290+ Reviews)

HomeLight is an agent-matching service provider. Its technology-based platform provides agent suggestions within minutes.

  • Brokerage: HomeLight does not charge any fees to buyers or sellers. The agent pays a referral fee to HomeLight at the time of closing.

👉 Our Take: HomeLight connects you with a local agent to help you sell your house. The agent charges you around 2% to 3% as per his customized services including the HomeLight’s referral fee. This will ultimately make you pay more than other discount real estate brokers.

» How Does Homelight Work? Know how HomeLight can get you a better home sale experience.

HomeLight offers several advantages:

  • Quick Pairing: HomeLight connects you with the list of agents within two minutes of your online form filling.
  • Representative Network: HomeLight has a database of over 28,000 agents. This allows you to compare the agents and select the best one based on discounts, experience, and sales records.
  • Coverage: Their services are available in 16 locations across the major U.S. cities.

» Homelight Pros & Cons: Know about their offerings that would help you sell your house seamlessly.

Below are some of the major drawbacks of using HomeLight:

  • Non-Negotiable Commissions: Every agent has to pay a referral fee to Homelight. Hence, you lose the ability to bargain for the commission.
  • Off-Market Restriction: You can instantly receive bids from agents by registering on HomeLight.
  • Inconsistent Agent Quality: The assigned agents may not work at your convenience. Even the listing speed will be based on the agent selected.

HomeLight has a rating of 4.6 out of 5 stars on Sitejabber.

» HomeLight ReviewsSee their reviews to make an informed decision.

HomeLight is a reputable discount real estate broker company established by Drew Uher in 2012. It is a common platform where sellers meet the buyers.

They have a huge agent database that handles multiple clients at a time. This could lead to miscommunication and a lack of personalized support.

5. Prevu


Prevu logo
  • Listing Fee: 1.5% of Sale Price
  • Restricted coverage
  • 5 Stars 5/5 (528+ Reviews)

Prevu is a reliable discount real estate broker. It offers full service to sellers similar to a traditional broker.

  • Full Service (1.5% Commission): Prevu charges a 1.5% commission on the total home sale value. It includes features like home valuation, professional photographs, closing assistance, etc.

👉 Our Take: Prevu offers services from listing your home to its closing. It charges you a non-negotiated commission of 1.5% of the home sale value. However, for a high-value residence, it could cost you more commission.

» Prevu Reviews: Is it a good idea to choose them? To learn more, read the entire review!

Prevu offers the following advantages:

  • Package Features: It includes home valuation, 3D virtual tours, open houses, professional photographs, listing on MLS, and social ad campaigns.
  • Market Exposure: Prevu syndicates your listings to StreetEasy, Zillow, and more.
  • Closing Costs Calculator: Sellers can get an estimate of their closing costs.
  • CoveragePrevu services are available in New York, Massachusetts, Connecticut, California, Pennsylvania, and Washington.

» How Does Prevu WorkLearn about how Prevu functions in your home sale.

Prevu offers the following disadvantages:

  • Inconsistent Agent Quality: Prevu has a limited network of agents. Hence, it lacks personal assistance and service quality.
  • Variable Listing Fee: The listing fee varies as per your location, which could burn a hole in your pocket.
  • Mobile App: It does not provide any mobile application service to its users.

Prevu has a stellar rating of 5 out of 5 on Google.

» Prevu Real Estate Reviews: View their comprehensive evaluation.

Prevu is a licensed full-service discount real estate broker based in New York.

It has highly qualified agents and over 500 positive reviews on Google. However, Prevu has a small team of agents who deal with many clients. This limits your ability to select an agent of your choice.

What Are Discount Real Estate Brokers and Companies?

Discount real estate brokers are companies or agents who sell your home for less than the standard 2.5% to 3% commission. Such low-cost real estate agents typically offer the same services for reduced fees of 0.5% to 2% or a flat fee.

How Much Can I Save With a Discount Realtor in San Francisco?

As a seller, you can save anywhere between $10,000 and $20,000.

Typically, home sellers pay a total of 6% as Realtor commissions to both the listing agent and the buyer’s agent. Whereas, with discount real estate brokers you can pre-negotiate this at 1% to 2%.

As a home buyer, you get a buyer’s rebate – a type of cashback received after the sale. A typical buyer rebate is 1% to 2% of the home’s purchase price. For example, Redfin offers a buyer rebate of 0.5% to clients who sell and buy with Redfin within 1 year.

Types of Discount Brokers in San Francisco

The four major types of real estate discount brokerages and companies in Golden State are as follows:

1. Flat Fee MLS Companies: Flat Fee MLS companies get you on the MLS for a small flat fee saving you thousands in commissions. The Best Flat Fee MLS listing companies like Houzeo can get you on the MLS within 24 hours, or even faster!

2. Flat Rate Full-Service Companies: These companies charge a fixed fee instead of the regular 3% commission. This amount can be anywhere between $3,000 and $5,000. A flat-rate Realtor is perfect for homes priced on the higher end.

3. Low-Commission Estate Agents: Low-commission discount brokers offer full-service packages at only 1% or 2%. They cover everything from listing, negotiations, and pricing. They are also called 1% commission Realtors, or 2% commission brokers, etc.

4. Virtual Full Service: A virtual full-service discount broker handles everything online. All services including negotiation and marketing support are at no additional cost.

Pros and Cons of a Discount Realtor

Here are the pros and cons of discount Realtors:

Pros ✅

  • Reduced Fees: You’ll pay less for listing agent fees. While standard brokers typically charge at least 3%, discount brokers may charge as little as 0.5% to 1%.
  • Full Access to Basic Services: You receive the same services as you would with a traditional agent. They assist with home pricing, marketing, and negotiations.
  • Streamlined Process: A low-cost Realtor provides similar services as traditional agents. They streamline the process of listing your property on the MLS, marketing the property, negotiating offers, and assisting with paperwork.

Cons ❌

  • Not Enough Savings: Some discount brokerages may charge hidden fees or sell their services a la carte. This might add to your expenses.
  • Not for First-Time Sellers: Most discount real estate brokerages are digital, so you rarely talk to anyone in person. A first-time seller or buyer who needs some hand-holding may not be able to get benefits.
  • Lack of Personal Attention: Discount Realtors handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized services.
  • High Cancellation Fee: A discount realty company can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.

Who Should Use a Discount Broker?

Discount brokers are ideal for:

  • Sellers on a Tight Budget: Homeowners who wish to save money should list with a low-fee Realtor. This can help them save big. 
  • Real Estate Investors: Real estate investors who frequently trade homes can benefit from low-commission discount brokers.
  • House Flippers: Home flipping is a strategy where an investor purchases a property to renovate it and sell it for a profit. Home flippers can save thousands on agent commissions by selling via discount brokers.

Alternatives to Discount Real Estate Agents in San Francisco

Here are some options if you do not want to opt for a discount Realtor in San Francisco.

  • List With a Full-Service Realtor: If you need hand-holding, we recommend you hire a full-service in-person Realtor. You’ll get all the professional help you need, but you will end up paying a full 5% to 6% commission.
  • Sell to an iBuyer: Many iBuyers, like Opendoor and Offerpad, purchase hundreds of homes in San Francisco markets. iBuyers can be a great option if you want to sell your house fast in San Francisco.
  • Sell to Cash Home Buyers: Individual cash home buyers and companies make all-cash offers, usually within 24 to 48 hours. Cash buyers let you skip the hassle of listing on the MLS, inspection, appraisal, etc.
  • Sell For Sale By Owner: For Sale By Owner websites in California will help you list and sell a house by owner and save thousands in listing agent commission.

Are Discount Brokerages Worth It?

YES! There are various advantages to using a low-cost real estate agent. Using an affordable brokerage can save you at least $8,000 to $10,000.

There are several discounted real estate brokers on the market today, each with its own set of advantages. Examine factors such as listing fees, listing time, services provided, customer service, and coverage before you choose one.

With Houzeo, you can get your home on the MLS in 24 hours, for a small flat fee. You get extra savings and services like, access to offers dashboard, showings management, and many more.

Eager to Know How Houzeo Works?

Houzeo is the #1 For Sale By Owner website in the U.S. Check out the following video to understand how Houzeo would help you crack the deal faster in 5 steps.

How to List on MLS With Houzeo?

5 Easy Steps to List on MLS with Houzeo as FSBO

Start Your MLS Listing NOW!

» Need More Clarity? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Frequently Asked Questions

Who are the best discount real estate brokers in San Francisco?

Houzeo.com, and Homelight are the top discount real estate brokers in San Francisco

How much is the real estate agent fees in San Francisco?

On average, traditional agents in San Francisco, charge 5% to 6% of the sale price as commission. On the other hand, discount real estate brokers charge 1% to 3% commission.

How do I find low cost discount realtors near me to sell my home?

You could do a Google search, go with an agent from one of the national discount brokers like Redfin, or list your home using Houzeo. With Houzeo, your home will be listed on the MLS without the added expense of a listing agent.

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