» Jump To: Rankings | Reviews | What is a Discount Real Estate Broker? | Why Choose a Discount Real Estate Broker? | Discount Real Estate Brokers to Avoid | Conclusion | Frequently Asked Questions
Home prices in San Francisco, CA, have dropped by 3.6% compared to last year, with a median price of $1.5M. Whether you are selling your home or buying a dream house, discount real estate brokers in San Francisco, CA, can help you get the best price for your home.
Here are the top discount San Francisco real estate agents!
Rankings: Discount Real Estate Brokers in San Francisco, CA
| Rank | Discount Real Estate Broker / Company | Listing Fee | Max Savings | 100% Online | 5-Star Reviews* | Mobile App |
|---|---|---|---|---|---|---|
| 1. | Houzeo.com | $349 Flat Fee | ✅ | ✅ | ✅ | ✅ |
| 2. | Northern Crest Realty | 1% Commission | ❌ | ❌ | ❌ | ❌ |
| 4. | Prevu | 1.5% Commission | ❌ | ❌ | ✅ | ❌ |
| 5. | Redfin | 1.5% Commission | ❌ | ❌ | ❌ | ✅ |
Reviews: Discount Real Estate Brokers & Companies in San Francisco, CA
1. Houzeo.com
🔥 BEST OVERALL
Houzeo.com
- Listing Fee: $349 Flat Fee
4.9/5.0
(4,055 Reviews)
4.9/5.0
(4,055 Reviews)Why Houzeo is #1: Houzeo.com, a tech company, provides an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support. It offers exposure to MLS, Zillow, Realtor.com, Redfin, Trulia, and hundreds of other websites.
Houzeo for Home Sellers
- Flat Fee Packages: Houzeo offers various plans with a typical small flat fee. This will save you thousands on the seller agent commission and even more if your buyer is unrepresented.
- Cutting Edge Technology: Houzeo’s Intellilist Management System is designed to simplify the complex process of listing management. Some other tools Houzeo.com offers are the Seller’s Closing Cost Calculator, Houzeo Showings, and Houzeo DigiTransact.
- Fast Listing & Changes: Houzeo is 100% online. This makes listing a home easy and quick. Moreover, contracts are auto-generated, and turn-around-time is less, especially with their 5-star customer support.
Houzeo for Home Buyers
- Directly Connect with the Seller: Buyers can explore For Sale By Owner properties on Houzeo and directly make an offer, avoiding the hassle of involving realtors.
- Substantial Savings: Since no broker commission is involved, the closing cost for buyers is reduced. This can help them save more money.
- Tools: Houzeo’s closing Cost Calculator is also available to buyers. Additionally, buyers can schedule visits to the open house through the Houzeo mobile app.
👉 Our Take: Houzeo.com is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any flat fee MLS listing service website we’ve reviewed.
» Houzeo Reviews: Testimonials and Overall Satisfaction Rating!
- Near Nationwide Coverage: Houzeo covers 47 states + DC.
- No Listing Agent Commission: With Houzeo, you only pay a small flat fee to get access to the MLS and all the Houzeo tech
- 100% online: Easy listing, fast changes, online showings, and online offers
- Max Exposure: Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other real estate sites
- Fast Listing: Rush listing option gets you listed within a business day with Houzeo Concierge. This is best to sell your house fast.
- Real Estate On the Go: Houzeo Mobile App mimics most functionality of the Houzeo web platform, including Offers and Showings
- 5-Star Customer Service: Superb support that minimizes Houzeo complaints
- No Hidden Fees: There are no Houzeo hidden fees
» Is Houzeo Legit: Learn more about Houzeo.com’s locations and services
Houzeo.com has a 4.9 out of 5 rating on Google & Trustpilot.
Houzeo.com is available nationwide.
2. Northern Crest Realty
🪙 1 PERCENT COMMISSION
Northern Crest Realty
- Listing Fee: 1% of sales price
- No credible reviews were found.
Why Northern Crest Realty is #2: Northern Crest Realty is a discount brokerage that offers seller’s agent services for a low commission. They also offer buyer agent services.
Northern Crest Realty for Home Sellers
- Low Commission: The discount real estate agent offers seller’s agent services for a commission of 1% of the sales price.
- Full Service: Services like contract negotiation, in-home market analysis, and showing feedback is included in the package.
- No Co-op Fee: Northern Crest Realty does not charge a buyer’s agent fee if the seller finds an unrepresented buyer by themselves. However, they help with the paperwork.
Northern Crest Realty for Home Buyers
- Buyer Rebate: The firm offers a rebate of 1% of the purchase price. Buyers can use it towards their closing costs.
👉 Our Take: Northern Crest Realty offers all traditional real estate broker services at a lower commission. Hence, it can be a great option for both sellers.
» How To Sell A House By Owner In California: A step-by-step guide
- MLS Listing
- Exposure to websites like Trulia, Zillow, and Homes.com
- Personalized property web page and domain
- Scheduling showings and providing feedback
- Competitive market analysis report
- Organizing open houses
- Local advertising
- Contract negotiation
- Closing assistance
No credible reviews were found.
Northern Crest Realty offers services in the San Francisco Bay Area.
3. Prevu
⛔ RESTRICTED COVERAGE
Prevu
- Listing Fee: 1.5% of sale price
- 5.0/5.0
(413 Reviews)
5.0/5.0
(413 Reviews)Prevu is a full-service low commission brokerage based in New York that aims to change the old-school ways of the real estate market.
Prevu for Home Sellers
- Listing Fee: Prevu charges a lower commission of 1.5% of the sale price for selling a house.
- Package Fee: Prevu’s 1.5% full-service package includes various features like home valuation, 3D virtual tours, open houses, professional photographs, listing on MLS, and social ad campaigns.
- Closing Costs Calculator: Sellers in NYC can get an estimate of their closing costs by using Prevu’s Closing Costs Calculator.
Prevu for Home Buyers
- Smart Buyer’s Platform: Prevu’s technology allows buyers to search for homes, communicate with their agents online, schedule showings, and make an offer.
- Smart Buyer Commission Rebate: Buyers who purchase a house with Prevu get two-thirds of the commission that Prevu receives from the seller.
- Mortgage Calculator & Closing Costs Calculator: Prevu’s Mortgage Calculator allows buyers to get an estimate of their monthly mortgage payments. The Closing Costs Calculator is only available for buyers in NYC.
👉 Our Take: Though Prevu’s listing price is lesser than traditional realtor commission, it is still higher than other low commission real estate companies.
- Qualified agents
- Buyer rebate
- The listing fee can be variable as per the location, which means limited savings
- Inconsistent and limited agent matching
- Compromise on quality because of less number of agents
- Limited coverage
Prevu has an average rating of 5 out of 5 on Google.
Prevu is available in New York, Massachusetts, Connecticut, California, Pennsylvania, and Washington.
4. Redfin
💻 GOOD TECHNOLOGY | GREAT SERVICES
Redfin
- Listing Fee: 1.5% of sale price
- Available in 80+ U.S. Markets
- 3.7/5.0
(210 reviews)
3.7/5.0
(210 reviews)Redfin is known for its technology when compared with other realtors with low commission. They have a great user interface with features like Redfin home search and a platform to provide full-service brokerage.
Redfin for Home Sellers
- Packages: Redfin offers 4 different packages with a range of services to sellers. However, it must be noted that all plans also have varying seller agent commissions. For instance, the listing commission of the “Full Service” plan is 1.5 percent, while for the “Concierge” plan, it is 2 percent of the sale price.
- Add-on services: These add-on services include a real estate photographer, home search tool, MLS listing, open house schedule, yard sign, and much more.
- Sales Proceeds Calculator: With this feature, the seller can calculate the sales proceeds they will receive by entering an estimate of the sale price, outstanding mortgage, and the property’s location.
Redfin for Home Buyers
- Frequent Listings Update: Redfin claims that they update their listings every 5 mins. This may give the buyers prompt access to more listings, increasing options.
- Affordability Calculator: With this tool, buyers can calculate their budget by adding information like annual household income, monthly debts, debt-to-income ratio, down payment, etc.
- Buyer Rebate: The firm offers a buyer rebate as “Redfin Refund” in certain states. However, the buyer is eligible for the refund only if the commission exceeds 1% of the sale price or is more than $6500.
👉 Our Take: Redfin agents may not be able to give personalized attention due to a high volume of clients. Additionally, it takes almost 18 days to get a property listed on the MLS, according to Redfin’s listing agreement, while Houzeo.com lists it in 8 business hours.
» Redfin Reviews: The Reality of 1.5% Fees, Pros, Alternatives
- Strong technology
- Thorough listing agreement
- Detailed paperwork
- Holistic services
- Buyer Rebate of 0.5% (in case of Full-Service plan) if you buy and sell with them
- Cash offer feature available
- Full-service brokerage
- Slow listing process
- Average customer service
- Limited agent selection (according to negative redfin reviews)
Redfin has an average rating of 3.2 out of 5 on Consumer Affairs, Yelp, and Google.
Redfin has a reach in 80+ markets giving it a near-nationwide coverage.
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💡 Make A Note: Sellers only get discount on the seller’s agent commission. They still have to pay 2.5%-3% commission to the buyer’s agent at the end of the sale process.
Here’s a quick recap of the best discount real estate brokers in America:
America’s Best Discount Real Estate Brokers (2023)
We’ve reviewed the best discount real estate brokers in 2023
Discount Real Estate Brokers in San Francisco, CA, to Avoid
Some agent-matching websites advertise themselves as “free,” but in reality, they keep a portion of the commission received by the discount real estate brokers. Since you pay the commission, this amount technically goes from your pocket.
For example, List With Clever promotes itself as a real estate educational website that matches sellers with discount realtors. Even though Clever claims to be “free,” 25% to 40% of the commission you pay will be directed to Clever as a “Referral Fee.”
» Clever Real Estate: Read our full review of Clever Real Estate
What Is a Discount Real Estate Broker in San Francisco, CA?
Discount real estate brokers are licensed real estate agents in San Francisco, CA, who offer buyers and sellers their services at a flat rate or lower commission than traditional real estate brokers. Some flat rate or low commission realtors offer full-service whereas, whereas others offer limited services that may just include MLS listing. Before choosing a discount real estate firm in San Francisco, you must ensure that they include all the features required to sell your property.
There are 3 distinct types of discount San Francisco discount realtor companies, and each has its benefit. Let’s try and understand the different types:
Types of Discount Real Estate Brokers in San Francisco, CA
| Types | Description | Why It's Unique? | Example |
|---|---|---|---|
| Flat Fee MLS | Flat fee MLS lets seller list their property on the local MLS from a list of packages. Each package consists of unique benefits. | 💰 Multiple Services | Houzeo |
| Low Commission | With low commission, sellers can list and sell their homes with a listing fee as low as 1% commission. This helps sellers save thousands of dollars at end of the sale process. | 💵 More Savings | Prevu |
| Virtual Full-Service | Sellers who want to list and sell their property from the comfort of their homes can opt for virtual service. Each step right from listing to negotiation is carried out virtually. | 💻 100% Online | Houzeo |
Why Choose a Discount Real Estate Broker Over a Traditional Agent?
The simple answer is that whether you are buying or selling, working with a discount or low commission realtor will help you lower the closing cost. Let’s look at an example.
Say, a property costs $500,000. Through traditional real estate commissions in the US, the seller is required to pay 5% – 6% in commissions. This means that as a seller, you can incur closing costs anywhere between $25,000 – $30,000, which is a considerable sum. To minimize this expense, you can try selling a house as is through discount realtors in San Francisco, CA.
| Traditional Agent (2.5% commission) | Discount (1% commission) | Discount (1.5% commission) | Discount (2% commission) | |
|---|---|---|---|---|
| Seller's Agent | $12,500 | $5,000 | $7,500 | $10,000 |
| Buyer's Agent | $12,500 | $12,500 | $12,500 | $12,500 |
| Total | $25,000 | $17,500 | 20,000 | $22,500 |
| Savings | ❌ | $7,500 | $5,000 | $2,500 |
» Seller Closing Costs Calculator California: Use this free tool by Houzeo to get an estimate of your closing costs.
Similarly, approaching a discount realty that offers a higher buyer rebate can make the house that much inexpensive to buy. For instance, if the buyer agent offers a rebate of 1% on a property priced at $500,000, it will save you $5000. Please note that some realtors also offer non-cash incentives as buyer rebates.
» Buyer Closing Costs Calculator California: Use this free tool by Houzeo to get an estimate of your closing costs.
Houzeo Helps You Save Thousands
| Package | Price | What You Get |
|---|---|---|
| SILVER | $399 | 6-month listing, 24 photographs, syndication to popular real estate websites, and a few more additional services. No hidden costs at closing. |
| GOLD | $499 | 6-month listing, Maximum number of photos, syndication to popular real estate websites, and a few more additional services. No hidden costs at closing. |
| PLATINUM | $399 | Plus 0.75% due at closing. 1-year listing, maximum number of photos, virtual full-service with everything you require to sell the property. Unlimited term and changes included! No hidden costs at closing. |
Savings Calculator
Here’s how much you can save with Houzeo.com!
Discount Real Estate Companies That Offer Flat Fee MLS Near Me
Before opting for discount real estate brokers in San Franciso, you should find out if they offer services in your desired area. All discount San Francisco real estate companies do not have the same coverage. Some have nationwide coverage, while some are restricted to a few states or cities.
We’ve compiled a list of the best flat fee MLS Listing Services in each state. Click on your state to check them out!
| Region | States |
|---|---|
| Northeast | Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont |
| Midwest | Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin |
| South | Alabama, Arkansas, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Washington, D.C., West Virginia |
| West | Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming |
- ✍️ SAVE: With Flat fee MLS, you will save thousands of dollars in listing fees. You also get the option of selecting the service you want and customizing the packages to your seller’s needs.
Conclusion
Home prices in San Francisco have dropped by 3.2% as compared to last year. As per market predictions, home prices are expected to fall further by 1.8% next year. If you are looking to sell, a discount realtor in San Fransico can help you get the best price for your home and save you thousands in commission, increasing profits.
Even with the cooling down of the market, the list-to-sale price ratio in San Francisco real estate market is 105.5%. This means that homes are selling for 5.5% more than the list price. If you want to buy a house, discount real estate brokers in San Francisco can help you take a step closer to your dream house without burning a hole in your pocket.
Houzeo is one of the top real estate companies that offers 100% virtual service. It helps home sellers list their property without any hassle from the comfort of their homes, while also allowing home buyers to explore properties and make offers online. Additionally, Houzeo’s customer-centric approach, advanced technology, and flat fee packages make it an ideal choice for those looking to buy or sell their property in San Francisco, CA, without paying high commissions.
» Companies That Buy Houses for Cash in San Francisco, CA: Top 5!
Frequently Asked Questions
Who pays closing costs in San Francisco?
The seller and buyer share the burden of closing costs in San Francisco. The seller usually pays 6-8% of the sales price as closing costs, while the buyer contributes 1-3%.
Who are the best discount real estate brokers in San Francisco?
North Crest Realty, Holuzeo.com, and Prevu are the top discount real estate brokers in San Francisco.
How much is the real estate agent fees in San Francisco?
On average, traditional realtors in San Francisco charge 5-6% of the sales price as commission. On the other hand, discount real estate brokers charge an average commission of 3-4% of the sales price.
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