Homelight: Reviews, Pros, Cons, Competitors and Everything Else

homelight: reviews, pros, cons, competitors and everything else

If you’re a first-time home seller who knows nothing of the process, hiring a real estate agent would be a good idea. But how do you find one that’s best for you? HomeLight makes searching for your agent easier (as with other reviews and feedback claims). It’s like someone refers you to a list of top agents near you. The company generates a list of agents based on several data.

In other words, they are handpicked agents recommended based on their level of expertise in a certain state, sales data, and customer feedback. The company’s objective is to simply find the best agent for you without putting yourself through a ton of stress.

So, do you want to rely on a company for a recommendation? Although this sounds promising, we still have to understand and review how it works. Here’s everything you need to know about HomeLight —and tell if it’s really worth it.


Did you know Houzeo’s Gold Plan provides relevant Federal and State Seller Disclosures?


3 min Video: How to List Your Home on the MLS by Owner

2 min Video: How to Request Changes to Your MLS Listing

Homelight: An Overview

HomeLight, a San Francisco-based real estate brokerage company, introduces a feature that uses data to match clients with local real estate agents. It’s a heavily data-driven approach that connects both buyers and sellers to the top agents in your area. Additionally, its tool relies on the data from over 2000,000 brokerages, 2 million agents, and 27 million transactions.

To get the best real estate agents near you, HomeLight analyzes thousands of customer reviews and evaluates the agents based on your area. Although it says on the site that our service is free, with no catch. Agents don’t pay us to be listed, so you get the best match, their Terms of Service says otherwise. In truth, the company gains its profit from the sale of user data and a 25% referral fee from real estate agents.

To sum it up, most HomeLight user information is sold to real estate agents who pay the 25% share of their sale commission. That is to say, agents who agreed to pay for a fee can most likely show up in a search list.

How Homelight works?

From our HomeLight reviews, we found out that there are different factors to match each user’s unique agent needs. To view your personalized top agents, there’s a series of simple questions they’ll ask you first on the site. HomeLight asks for the following details to find the perfect agent match for you.

  • Buy or Sell (Choose whether you’re a home buyer or seller)
  • Area or Location (What is your full property address?) – For sellers, you have to input your address. While for buyers, they’ll ask the city or zip code where you want to buy a property.
  • Property type (What kind of home are you looking to sell?) Choose from various property types you want to sell or buy.
  • Buy or Sell (Choose whether you’re a home buyer or seller)
  • Area or Location (What is your full property address?) – For sellers, you have to input your address. While for buyers, they’ll ask the city or zip code where you want to buy a property.
  • Property type (What kind of home are you looking to sell?) Choose from various property types you want to sell or buy.
  • Single-family
    • Condominium
    • Townhouse
    • Mobile home
    • Commercial
    • Vacant lot
  • Property Price (For buyers: How much are you looking to spend? For sellers: How much is your home worth?) – After choosing the type of property, you’ll pick the price range that suits your budget.
  • Timeline (How soon are you looking to sell or buy?) – You can choose from ASAP to more than a year from now or 12+ months options.

After entering your name, they’ll ask for your email address and phone number. You can then click Generate Matches to analyze your matches and show you the best agents available based on the answers—property details and certain conditions—you provide.

Homelight Simple Sale

Another service HomeLight offers is the Simple Sale that promises to sell your home fast, all cash, sans the stressful process. No need for the typical home-selling stages. You just have to answer a few questions and provide basic details.

As a seller, here are some of the advantages Simple Sale Service you can expect:

  • Save more time by skipping home staging or showings.
  • Get a full cash offer immediately.
  • Once you accept the offer, you pick the closing date. And also, the move date.
  • Market your home to hundreds of buyers in the US.
  • Sell your property faster in such a short timeline.

HomeLight ’s Simple Sale is a perfect option for sellers who want to sell their property quickly.  Since the price range for this service is low, buyers who buy a property with a mortgage are not included. If you’re a seller who is eager to move and sell quickly, then Simple Sale works for you.

Homelight Home Loans

You can get a home loan whether you’re buying or refinancing a home. The feature offers a 21-day closing guarantee and won’t charge you any lending fees. The pre-approval would be done in only 5 minutes without affecting your credit score. Once approved, a loan officer will help you throughout the process to complete the application.

HomeLight Home Loans is advisable for those buyers who are looking for a mortgage. Although they have competitive rates, you still have to check other lenders and banks who perhaps can offer a great interest rate.  

Homelight Home Estimates

A tool like Zillow and Trulia, the HomeLight Home Estimates also provides the estimated current value of your home. You need to input your full address, the condition of your home, type of property, the date it was built, and if you have already hired an agent. To complete the market analysis and estimate, they’ll ask for your full name, address, and number.

Unlike Zillow and Trulia, HomeLight  (like their other tools and services) keeps asking for your contact details, email address, and phone number before you get the result you’re waiting for.  

sell a house in homelight

What are the Pros and Cons of Homelight?

Just like any other business, there are two sides to every coin. To weigh if using HomeLight is a better choice, here we show its underlying benefits and drawbacks.

Pros:

HomeLight ’s service is reliable when it comes to sellers who are not familiar with the city and want to find out a list of agents immediately, they can contact. They have an A+ rating from the BBB or Better Business Bureau with 27 total complaints in the last 3 years. On a side note, they have a user-friendly website that does the work and makes the online process of home-selling and buying easier.

Cons:

The proposition that they don’t pay agents to be listed seems not entirely true. Because Homelight asks for a 25% referral fee for the listed agent—a scheme that shows the agents shown are not all qualified local agents.

The proposition that they don’t pay agents to be listed seems not entirely true. Because HomeLight asks for a 25% referral fee for the listed agent—a scheme that shows the agents shown are not all qualified local agents.

Also, some users who have used their platform have been bombarded with cold calls and spammed with emails daily (according to one client’s review). Since HomeLight usually asks for the users’ contact info, it’s no surprise that maybe they distribute these details. And perhaps sell it as leads to other third parties.

Homelight Reviews (2020)

Based on 240+ reviews on Google, HomeLight has a 4.8 rate. While on the Sitejabber site, HomeLight has an overall consumer rating of 4.71 stars from 171 client reviews. Although some customers give positive feedbacks, we still have to be cautious and alert to some drawbacks.

Homelight vs Other Competitors

HomeLight vs Zillow

Zillow gets most of its revenue from ads—Zillow Group’s Premier Agent and Premier Broker programs—and referral fee (from brokers), HomeLight gains profit from the sale of user data and 25% referral fee (from agents). The obvious key difference between the two portals is how they operate and how they mostly gain their profits.  

Zillow is known for its Zestimate, a tool that helps sellers or buyers to know the home’s estimated worth. Also, the company allows user to list their homes, or shows a list of available homes for sale. The site provides a user-friendly interface and a wide pool of real estate-related services. As an MLS aggregator, Zillow has abundant accurate MLS data and home value estimates.

HomeLight, on the other hand, focuses more on providing fitting agents for sellers and buyers. It’s a real estate broker that gets a 25% referral fee from agents who want to display their name on the search list. In short, it’s a pay-to-play scheme to get agents to participate but does not really show a suitable agent for you.

Nevertheless, HomeLight has also different services, like Home Estimates, that can be comparable to Zillow’s Zestimate. But clearly, Zillow has its upper hand.

HomeLight vs Houzeo

Houzeo is known as America’s #1 For Sale by Owner and Flat Fee MLS service. You get to list your home to prominent sites like Realtor.com, Zillow, Redfin, and 100s more. Unlike HomeLight that always asks for your contact info, Houzeo respects your privacy and does use your data only for the success of your transaction—and nothing else.

While HomeLight has Home Simple Sale that sells your home fast all cash, it doesn’t guarantee a big sale. Houzeo’s tailored package can help sell your home fast and affordable. And, you get the highest return. From basic to premium options, the company has automated most of the real estate transactions. So, you don’t have to worry. You can view or modify your home details online whenever possible.

For sellers or buyers who want to get the process done, Houzeo is a way better alternative to market your home. Unlike HomeLight that only gives you a list of best agents, Houzeo makes the whole process—from start to finish—of home-selling or buying easier for you. The platform offers an easy-to-use interface and offers affordable packages that fit your needs.

Key Takeaways:

Although HomeLight is considered a real estate brokerage, the referred agents are not from their own company. In other words, they are not in any way connected or affiliated with HomeLight. Their offered feature is a great option for those buyers and sellers who want to browse agents in the area immediately.

HomeLight’s tools and services can be pretty promising, but there are also other factors that make real estate transaction successful. Getting your agent is only one of the many stepping stones to get the home-selling or buying process done—but it does not only stop there. You have to stage your home, prepare it to market, negotiate with the buyer, and many more. Home selling and buying have tons of concern, and it takes a lot of effort and time to complete.

Sure, getting recommendations the easiest way can come in handy, but it doesn’t mean you get the best agents. With just only three options of recommended agents to choose from, that can be pretty unfair knowing they can provide more. Additionally, they only show the agent’s completed deals and other sales metrics. We’ll have to figure out ourselves about their personality, responsiveness, and other crucial qualities in real estate transactions.

Also, you have to input your email and phone number before you can browse their recommended agents. That means your contact details can be used by other third parties—and you probably wouldn’t like that.

HomeLight makes finding your suitable agent seamless and fast. However, it does not offer real estate services and help cut costs to save you a lot of money. Another crucial priority a seller or buyer has to consider is the costing. That’s why some owners prefer to sell their own homes or choose the For Sale by Owner or Flat Fee option to save and earn more.

Houzeo, the #1 For Sale by Owner and Flat Fee MLS platform, makes your home-selling easy and profitable. If you’re ready to list your home on MLS by Owner, you can do so without the hassles of selecting an agent. What more, you can get the most profit in your sale, control all of your transactions, and save more time. There are no hidden closing costs, and if your buyer has no agent, you don’t have to pay a commission.  


Did you know Houzeo’s Gold Plan provides relevant Federal and State Seller Disclosures?


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