In April 2022, home prices in Georgia increased by 18.9%, indicating that the housing market is fairly competitive. Currently, there are 64,980 homes available for sale. Therefore, the real estate companies in Georgia are engaged in fierce competition to help people buy/sell their properties.
Here is a detailed review of top real estate companies in Georgia that will help you to make your home selling or buying process easier.
» In this guide, we’ll cover:
- At a Glance: 5 Top Real Estate Companies in Georgia
- What Is The Average Real Estate Commission In Georgia?
- Reviews: 5 Top Real Estate Companies in Georgia
- How to Choose the Right Real Estate Company
- Top Georgia Real Estate Companies to Work For
- Sell Your Home in Georgia With Houzeo
- Final Word
- Frequently Asked Questions
At a Glance: 5 Top Real Estate Companies in Georgia
|Georgia Real Estate Companies||Key Highlights||Customer Reviews|
|Houzeo||📱 Most Advanced Tech |
💲 Maximum savings
🌟 Stellar Customer Reviews
📃 Fast Listing Changes
|⭐⭐⭐⭐⭐ (2,933 reviews)|
|The Herndon Company||🏠 Best For Rentals||⭐⭐⭐⭐ (454 reviews)|
|Coldwell Banker Lake Oconee Realty/Lake Country||🏚️ Best For Residential Properties||⭐⭐⭐⭐⭐ (414 reviews)|
|RE/MAX Regency||💰 Best For Premium Properties||⭐⭐⭐⭐ (294 reviews)|
|Engel & Völkers Buckhead Atlanta||📦 Best For Buying/Selling in Atlanta||⭐⭐⭐⭐⭐ (173 reviews)|
What Is The Average Real Estate Commission In Georgia?
The average real estate agent commission in Georgia is about 5% to 6% of the selling price. It varies according to the region, type of property being sold, and the representative agent. It is usually the responsibility of the seller to pay both the listing and buyer agent commission. This commission is then split evenly between the listing agent and the buyer’s agent.
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Reviews: 5 Top Real Estate Companies in Georgia
Houzeo is the most popular and competitive platform for sellers looking for full-service affordable companies that will give maximum savings with minimum real estate agent interaction. Also, Houzeo is considered to be the best Flat Fee MLS and FSBO provider in the US real estate market.
💰 Save 3% Commission: Houzeo is an advanced tech platform that allows home sellers to list their homes on the MLS for a small flat fee, working with a listing agent who doesn’t typically charge a commission. This saves you almost 50% of the agent commissions right away.
⚡ Package Customization just for you: Customize the packages as per your requirements and even opt for services like contract review, pricing assistance, professional photography, and more as per the requirement.
📱 Enjoy Our Cutting Edge Technology: Home sellers, after registering, get access to an exclusive seller dashboard where they can receive, review, and compare offers. The platform also allows features like contract updates, counter offers, home showings, lockbox, yard signs, and more.
⭐ 5 Star Reviews: With superior reviews on Google and Trustpilot, Houzeo is also the most advanced For Sale By Owner (FSBO) platform in the United States.
📌 Coverage: Houzeo has nationwide presence.
🏆 Best For: Zero hidden fees, MLS exposure, 100% automated process, Listing within 8 business hours with Houzeo Concierge, Buyer leads directly shared with the seller, Counteroffer feature, and Affordable full-service packages` No other real estate company comes close to offering such features.
- Nationwide coverage
- Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other sites
- Quick listing (within a day with concierge)
- Savings on commissions
- 100% online – easy listing, fast changes, online showings, and online offers
- Mobile app availability
Houzeo has a 4.9 /5 rating on Google & Trustpilot.
Houzeo is available nationwide.
Introducing the Houzeo Mobile App!
- View your listing
- Review and compare offers
- Manage your showings online
- Counter an offer
- NEW! Buyers can now search your property and save it in “Favorites”
2. The Herndon Company
🏢 About The Herndon Company: It is a real estate company based in Valdosta, Georgia, founded in 2011. The Herndon Company Property Management does not assist with buying and selling real estate. Instead, the company focuses only on rental properties.
It is a full-service property management company offering residential, farms, commercial, and property management in Valdosta, also in South GA. The company has expert real-estate management professionals to handle customer queries.
The company has partnered with professional realtors who are the members of Valdosta Board of Realtors, the Realtors Association of Georgia, and the National Association of Realtors as well. Going with The Herndon Company Property Management means having an access to professional, renowned realtors and agents.
🏡 Annual Sales Volume in 2021: Approximately $99,000.00.
💰 Affordability: This property management company makes it easy for you to avail of properties on rent, access property management services, and pay your rent online, but working with a full-service agent of this company will cost you 6% traditional broker commission or more. Consumers can avail of discounted rates, but we don’t have any hard data.
- Has experienced agents, Realtors who developed their skills through successful experience of years
- It was tagged as the best real estate company from 2005-2009, 2011, 2013, and 2014 by Valdosta Daily Time readers
The company has a 4.6-star rating on Google reviews, out of 454 customer reviews.
The Herndon Company Property Management & Rentals has local coverage that is within Georgia.
3. Coldwell Banker Lake Oconee Realty/Lake Country
🏢 About Coldwell Banker Lake Oconee Realty: It is a real estate company based in Georgia. This is a franchise of one of the most renowned real estate brands Coldwell Banker. The franchise is leading in Georgia, providing expert services in residential and commercial properties.
The major properties with which the company assists buyers and sellers are in Lake Oconee. Other than assisting with residential and commercial properties, the agents of Coldwell Banker Lake Oconee Realty can help you more.
The company very well assist you with foreclosures, long-term rentals, and bank owned properties.
🏡 Annual Sales Volume in 2021: According to Zillow, the overall sales of company in past 12 months are 359.
💰 Affordability: With Coldwell Banker Lake Oconee Realty/Lake Country, you get agents who assist you with historic downtown property, lakefront homes, off-water property, farms, acreage, and more. But it will cost you 6% traditional broker commission or more. Consumers can avail of discounted rates, but we don’t have any hard data.
- Specialize in both the commercial and residential properties
- Ranked as #1 real estate company for the past 10 years in the lake country
The company has a 5 star rating on Zillow, based on 414 reviews.
The coverage is limited to Greensboro, GA.
4. RE/MAX Regency
🏢 About RE/MAX Regency: This is a premium real estate property agency based in Georgia. RE/MAX Regency is a part of the renowned real estate company RE/MAX.
Connecting with this agency helps you get a unique and customized experience because of the expert and dedicated agents. The agents you with enough knowledge of the residential local market, paired with insight and intelligence in real estate.
The leaders of RE/MAX Regency believe that the more they interact and engage with the client, the clearer things will become. It will make it easier for them to determine exactly how they should serve their customers better.
🏡 Annual Sales Volume in 2021: Not disclosed.
💰 Affordability: With RE/MAX Regency, you will get assistance in every step of your buying/selling process of real estate but it will cost you 6% traditional broker commission or more. Consumers can avail of discounted rates, but we don’t have any hard data.
- Sold over 5,000 properties
- 5 out of 20 top-rated Agents on the Scenic Rim Regions and Gold Coast are RE/MAX Regency Agents
This agency has 4.8-star rating on Google, based on 294 customer reviews.
RE/MAX has a global presence and reach, but particularly RE/MAX Regency has local coverage in Georgia.
5. Engel & Völkers Buckhead Atlanta
🏢 About Engel & Völkers Buckhead Atlanta: This company is a franchise of the grand real estate brand Engel & Völkers. The franchise is one of Georgia’s real estate companies with good local coverage. Whether you are buying or selling property in Atlanta, GA, or anywhere else in the state, the company can assist you very well.
It provides you with different opportunities like going for open houses, estimating your property value, etc. The best part about Engel & Völkers Buckhead Atlanta is that being a part of such a big brand, they do not compromise anywhere on the company values.
The goal of Engel & Völkers Buckhead Atlanta is not just to assist the clients in buying/selling properties, but it is way big than that. The aim is to let the clients explore real estate as much as they can.
🏡 Annual Sales Volume in 2021: Not disclosed.
💰 Affordability: With Engel & Völkers Buckhead Atlanta, you will get local exposure and global reach. But working with a full-service agent of this company will cost you 6% traditional broker commission or more. Consumers can avail of discounted rates, but we don’t have any hard data.
- A high premium service brand in the real estate market
- Part of a global brand that is in the market since 1977
- The franchise has a Local coverage but provides Global exposure
Engel & Völkers Buckhead Atlanta has major coverage in Georgia and other parts of the US as well.
Choose From The Best Real Estate Agencies in Georgia
Before going with a real estate company or an agent, you should review and research housing market trends of Georgia.
1. For Home Sellers
Whether it’s selling a house in Georgia or buying one, approximately 92% of homes were sold by using the services of a real estate agent or broker. Naturally, this makes the selection of the most qualified agent critical to a successful real estate transaction.
|1. Inquire||When choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.|
|2. Marketing strategy||Question the marketing strategy, methods of communication, references, and connections a broker has with other real estate professionals before making a decision.|
|3. Full-time Professional||Make certain to hire a professional who is available on a full-time basis.|
|4. Guidance||Ideally, a realtor will be able to guide you through the process of searching for and purchasing a house.|
|5. Local Realtor||Local realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.|
In addition to the questions listed above, there are several other factors to consider when hiring a real estate company or an agent.
Readily Available Agents or Brokerage: While there are competent part-time agents who sell properties, you must hire someone who can show your home when convenient for you.
Offer Suggestions: Pools, screened-in porches, and other desirable features are known to attract buyers to the area. They will advise on which rooms or features to emphasize or de-emphasize.
Similarly, ask the agent if there are any improvements you could make to the house to make it more desirable. The best agents will often make these suggestions without your input.
Local Expert: Hire or retain a local expert. These agents will also be aware of the typical selling and listing prices in the area.
Other than that, ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Also, other ideas include looking through local Georgia real estate publications to see which agents have the most listings.
🏡 WANT TO TRY FSBO IN GEORGIA? Check out our guide to selling your house by owner in Georgia.
2. For Home Buyers
In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.
A specific set of abilities distinguishes the best real estate agents from the rest when it comes time to buy a house.
|Point to Remember||Description|
|1. Good Communication >||Buying a home is just as much a team effort as it is a one-on-one effort between the buyer and the agent, and the buyer's agent and the selling agent. Don't forget to look for an agent who is a good communicator and can answer all of your questions about the home-buying process.|
|2. Reliable Experience >||When interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.|
|3. Strong Local Market Knowledge >||Each market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is familiar with local market trends and patterns. Asking about local market knowledge is a good start. Ask about the basics, like average time on the market for new listings and average sale prices, but also about any local market trends that you should know about. and the time it takes for their clients to find and close on a new home. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).|
|4. Positive Reviews >||Online reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent, and look for past clients who have only positive things to say about their experiences. It's important to distinguish between complaints about the realtor and the stress of buying a home.|
|5. Personal Rapport >||Ultimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs. If you get bad vibes, trust your gut and find someone else.|
3. For Real Estate Professionals
There are certain points you need to keep in mind while choosing the right real estate brokerage:
1. Commission Split
Most realtors work on commission. You don’t get paid unless you sell. When you sell, you’ll split the profits with your broker. Brokers charge various commissions. (Some brokers do offer salaried positions, but they are rare.) While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage that offers you a commission split you can live with.
For Example: Let’s say you sell a $300,000 home, and the average commission in your area is 6%. And this 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. Then you must inform your broker. A 60/40 commission split means you get 60% of $9,000, or $5,400. Of course, this is pre-tax.
What’s a good commission split?
Commission split depends on your industry, your market, the broker’s support and resources, and more. Also, understand the split and how you can increase your percentage over time. Remember that some brokerages now offer real estate agents a salary and benefits package, so you may want to shop around if this approach appeals to you.
Here is an example of a commission split for 5 companies:
|1. Keller Williams||70 / 30|
|2. RE/MAX||95/5, 80/20, 70/30, 60/40 (Capping system)|
|3. Century 21||50/50, 70/30, 8% franchise fee (Capping system)|
|4. Coldwell Banker Real Estate||50/50, 60/40, 70/30 (Capping system)|
2. Brokerage Culture
Before choosing a real estate broker, consider your work environment. How much coworker support do I need? Like other businesses, real estate brokerages develop a culture that guides their operations.
Are you looking for a family-oriented, small-town brokerage? Or do you prefer a big-box franchise brokerage that leaves you to your own devices? Is it a weekly get-together or a company caravan? The best way to learn about a company’s culture is to talk to employees or attend company events.
3. Reputation of the Company
Begin your research by performing a buyer-like Google search as you want a brokerage with a solid market presence and a good reputation as you can rely on them to find leads if they have a large market share.
The brokerage’s niche is also vital, and the right broker can triple your income. Moreover, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.
4. A Franchise or Independent Brokerage
When choosing a real estate broker, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.
A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.
Independent firms are usually small to medium-sized and based locally. Working for an independent broker gives you more freedom to run your business as you wish.
5. Receive Offer Support
For example, some brokerages provide extensive mentoring and free advertising. Other brokerages are merely stopgaps while you build your own business. Although you may attend an occasional sales training class or monthly brokerage meeting, you are on your own.
There are many variations between the two extremes, and it comes down to personal preference.
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Top Real Estate Companies in Georgia to Work for
A real estate company employs licensed real estate agents who represent local buyers and sellers. Based on commissions, fees, training, brand recognition, and marketing efforts, let’s review the 5 best real estate companies to work for in Georgia.
|1. Keller Williams||Agents looking for a high commission structure as well as opportunities for continuing education|
|2. RE/MAX||Customizing commission splits and desk fees for established agents|
|3. Coldwell Banker Realty||Marketing, lead generation, and other tools for tech-savvy agents|
|4. eXp Realty||A virtual brokerage where professionals can have access to a wide range of online resources and tools.|
|5. Century 21||Brokerage brand recognition is a priority for agents.|
Find Top Real Estate Agents in Georgia With Houzeo
A top real estate agent has a lot of clients in their pocket. Working with the largest or the biggest real estate company has its disadvantage. Often people have these two questions: Real estate offices near me and how to find a good real estate broker?
Understand that it may be one of the biggest real estate companies near you, but the REALTOR’S experience might not be enough. As we have already read about the companies where the agent- experience may not be the same everywhere. Also, the agents may show interest in a deal only if the deal is extremely profitable.
In this case, a top-rated real estate agent is invaluable in helping you reach your goals, whether you’re buying or selling a house for the first time or the fifth.
With Houzeo, instead of paying the average listing rate of around 3%, you only pay a flat fee, saving you thousands of dollars and giving you a great buying-selling experience.
|Price Comparison||Houzeo||Traditional Real Estate Companies|
|Listing Agent Commission / Fee||$349||5%-6%|
|Recommended Buyer Agent Commission||2.5%||2.5% – 3.0%|
▶️ Click Here: What American Home Sellers Have To Say About Houzeo?
💲 You Know Your Home Better Than Any Real Estate Broker
Trust your gut, and sell your home yourself with Houzeo technology!
START YOUR MLS LISTING NOW
Traditional real estate companies are losing the war against flat fee MLS models with disruptive technology tools like Houzeo.com. In 2022’s unusually hot seller’s market, you should explore all options before deciding to sell with a real estate company.
Why pay 3% of your hard-earned equity in 2022 for MLS exposure if you can list your house for a flat rate?
The seemingly endless listing paperwork has been intuitively digitized in Houzeo so that you can list your house on the MLS with minimal clicks, usually under 60 minutes.
If you feel lost or need additional assistance during the process, you can check in with our 5-Star Customer Support team.
What does Houzeo Offer? – A Quick Glimpse
|💻 Cutting-edge Technology: Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)|
|👩🏻💻 Control Over Sale: Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly|
|💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online|
|📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)|
|🕛 5-Star Customer Support is available only on weekdays up to 1 pm and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email email@example.com with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers|
Eager to Know How Houzeo Works?
We’ve got you covered. Check out the following video to understand how Houzeo works and why it is the best FSBO and Flat Fee MLS platform in Georgia.
What is Houzeo?
An overview of what the platform is all about
» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.
Frequently Asked Questions
What is the largest real estate company to work for in Georgia?
The largest company to work for in this state is Keller Williams.
Is Georgia a good state for real estate?
This state ranks sixth in the nation for the real estate market. As the state becomes more diverse and populous, this makes it a great time to become a real estate agent in Georgia.
What are the top real estate companies in Georgia?
The top 5 real estate companies are:
2. The Herndon Company
3. Coldwell Banker Lake Oconee Realty
4. RE/MAX Regency
5. Engel & Völkers Buckhead Atlanta
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