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13 min read Jan 21, 2023

Top 10 Real Estate Companies in Georgia (2023 Updates)

Top Real Estate Companies in Georgia

In April 2022, home prices in Georgia increased by 18.9%, indicating that the housing market is fairly competitive. Currently, there are 64,980 homes available for sale. Therefore, the real estate companies in Georgia are engaged in fierce competition to help people buy/sell their properties.

Here is a detailed review of top real estate companies in Georgia that will help you to make your home selling or buying process easier.

At a Glance: 5 Top Real Estate Companies in Georgia

Georgia Real Estate CompaniesKey HighlightsCustomer Reviews
Houzeo📱 Most Advanced Tech

💲 Maximum savings

🌟 Stellar Customer Reviews

📃 Fast Listing Changes
⭐⭐⭐⭐⭐ (2,933 reviews)
The Herndon Company🏠 Best For Rentals⭐⭐⭐⭐ (454 reviews)
Coldwell Banker Lake Oconee Realty/Lake Country🏚️ Best For Residential Properties ⭐⭐⭐⭐⭐ (414 reviews)
RE/MAX Regency💰 Best For Premium Properties⭐⭐⭐⭐ (294 reviews)
Engel & Völkers Buckhead Atlanta📦 Best For Buying/Selling in Atlanta⭐⭐⭐⭐⭐ (173 reviews)

What Is The Average Real Estate Commission In Georgia?

The average real estate agent commission in Georgia is about 5% to 6% of the selling price. It varies according to the region, type of property being sold, and the representative agent. It is usually the responsibility of the seller to pay both the listing and buyer agent commission. This commission is then split evenly between the listing agent and the buyer’s agent.

    💡 SAVE ON COMMISSION FEES: You can finish all listing formalities with Houzeo’s 100% online technology within 60 mins and save the 3% listing agent commission. Get started here and use code “SAVE20” to avail an exclusive 20% discount on Silver+ packages

» More: Why are real estate agent fees declining?

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Reviews: 5 Top Real Estate Companies in Georgia

1. Houzeo

🔥 BEST OVERALL

Houzeo.com

logo image
  • Listing fee: $349
  • Available nationwide
  • 5 Stars 4.9/5.0 (4,055 reviews)

Why Houzeo is #1: Houzeo provides the best combination of max savings, max exposure, cutting-edge tech, and 5-star customer service.

Houzeo for Home Sellers:

  • Affordable Flat Fee: Save thousands in real estate commissions with Houzeo’s flat fee MLS packages. You can save more if your buyer is also unrepresented by an agent.
  • Cutting Edge Technology: Houzeo’s technology is seller-centric, meaning that it is designed to simplify the complex process of listing a house. Houzeo is 100% online, which makes listing a home easy and quick.
  • Virtual Full Service: Sellers can avail the services of a traditional real estate agent if they need help navigating through the selling process.

Houzeo for Home Buyers:

  • Connect directly with the Seller: Buyers can explore For Sale By Owner properties on Houzeo and directly make an offer, without having to go through a realtor.
  • Hi-tech Tools: Houzeo’s Closing Cost Calculator is also available to buyers. Additionally, buyers can schedule visits through the Houzeo mobile app.
  • Buyer’s Rebate: Houzeo.com also offers buyer’s rebate. This rebate can then be used towards the closing costs.

👉 Our Take: Houzeo.com is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any low commission real estate company we’ve reviewed.

» Houzeo Reviews: Check out why Houzeo.com is your best bet for maximizing your home equity.

  • Near Nationwide Coverage: Houzeo covers 47 states + DC.
  • No Listing Agent Commission: With Houzeo, you only pay a small flat fee to get access to the MLS and all the Houzeo tech
  • 100% online: Easy listing, fast changes, online showings, and online offers
  • Max Exposure: Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other real estate sites
  • Fast Listing: Rush listing option gets you listed within a business day with Houzeo Concierge. This is best to sell your house fast.
  • Real Estate On the Go: Houzeo Mobile App mimics most functionality of the Houzeo web platform, including Offers and Showings
  • 5-Star Customer Service: Superb support that minimizes Houzeo complaints
  • No Hidden Fees: There are no Houzeo hidden fees

» Is Houzeo Legit: Learn more about Houzeo.com’s locations and services

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.

 

Houzeo is available nationwide.

Introducing the Houzeo Mobile App!

  • View your listing
  • Review and compare offers
  • Manage your showings online
  • Counter an offer
  • NEW! Buyers can now search your property and save it in “Favorites”

Start Your FREE Listing NOW!

2. The Herndon Company

🏠 BEST FOR RENTAL PROPERTIES

The Herndon Company

The Herndon Company
  • Founded in: 1953
  • 4.5 Stars 4.6/ 5 (454 Reviews)

🏡About: It is a real estate company based in Valdosta, Georgia, founded in 2011. The Herndon Company Property Management does not assist with buying and selling real estate. Instead, the company focuses only on rental properties.

For Home Sellers:

  • Market Analysis: By providing your address and a brief description of your home, the system will conduct a thorough comparative market analysis by searching the database for similar homes listed or sold in your area.
  • Top Agents: The Herndon Company has a state-wide network of agents who can facilitate a fast and efficient selling cycle.

For Home Buyers:

  • Pre approval: They can help lead you through the pre-approval process. Not only do they assure you that you are focusing your home search in the right price range, they also assure the seller that you can complete the purchase on the home you choose.
  • Agents: Your Realtor will present your offer to the seller, and communicate with you through the whole negotiation process.

👉Our Take: It is a full-service property management company offering residential, farms, commercial, and property management in Valdosta, also in South GA. The company has expert real-estate management professionals to handle customer queries. Going with The Herndon Company Property Management means having an access to professional, renowned realtors and agents.

»How to Buy a House in Georgia? Here’s what you need to know

  • Has experienced agents, Realtors who developed their skills through successful experience of years
  • It was tagged as the best real estate company from 2005-2009, 2011, 2013, and 2014 by Valdosta Daily Time readers

The company has a 4.6-star rating on Google reviews, out of 454 customer reviews.

The Herndon Company Property Management & Rentals has local coverage that is within Georgia.

3. Coldwell Banker Lake Oconee Realty/Lake Country

🚞 BEST FOR RESIDENTIAL PROPERTIES

Coldwell Banker Lake Oconee Realty

Coldwell Banker Lake Oconee Realty- Logo
  • Founded in: 2011
  • 5 Stars 5/ 5 (414 Reviews)

🏡About: It is a real estate company based in Georgia. This is a franchise of one of the most renowned real estate brands Coldwell Banker. The franchise is leading in Georgia, providing expert services in residential and commercial properties.

For Home Sellers:

  • Marketing: Coldwell Banker can help you determine a marketing strategy with the help of increased accuracy of market knowledge, advanced pricing tools, and access to comprehensive housing data.
  • Local Agent: Agents with local expertise help you learn more about the current state of the housing market so you can price the house right to attract buyer interest.

For Home Buyers:

  • Financing: From down payments to mortgage prequalification to understanding the type of house that will meet your needs and satisfy your wants, Coldwell Banker can help you make sure have your financial ducks in a row when preparing to buy a house.

👉Our Take: With Coldwell Banker Lake Oconee Realty/Lake Country, you get agents who assist you with historic downtown property, lakefront homes, off-water property, farms, acreage, and more. But it will cost you 6% traditional broker commission or more. Consumers can avail of discounted rates, but we don’t have any hard data.

» Real Estate Brokers in Georgia: Know about top brokers and brokerages in Georgia!

  • Specialize in both the commercial and residential properties
  • Ranked as #1 real estate company for the past 10 years in the lake country

The company has a 5 star rating on Zillow, based on 414 reviews.

The coverage is limited to Greensboro, GA.

4. RE/MAX Regency

💰 BEST FOR PREMIUM PROPERTIES

RE/MAX Regency

REMAX Regency Logo
  • ⌛ Founded in: 2008
  • 4.5 Stars 4.8/ 5 (294 Reviews)

🏡About: RE/MAX Regency is a part of the renowned real estate company RE/MAX. Founded in 1973 in Denver, CO, RE/MAX (short for Real Estate Maximums) is the leading global real estate franchisor. With millions of agents in 115+ countries & territories under its hood, RE/MAX is the world’s best franchise-operated real estate company.

For Home Sellers:

  • Marketing: They have advanced marketing and digital strategies that can help drive more traffic to your listing.  They offer cutting edge technology, comprehensive marketing strategies to help streamline the process.
  • Online listing: Online listings feature information specific to each property and property images that gives potential buyers an instant preview.

For Home Buyers:

  • Interactive Map Search: The map search available on the RE/MAX website helps view homes located in or near the area you desire and helps learn more about the communities you are interested in, including a breakdown of the local population, school ratings and more.
  • Re/MAX agents: Their can help you to determine your buying power how much you can afford, how much you should put towards a down payment, and can walk you through loan options and other costs or fees associated with purchasing a home.

👉Our take: With RE/MAX Regency, you will get assistance in every step of your buying/selling process of real estate but it will cost you 6% traditional broker commission or more. Consumers can avail of discounted rates, but we don’t have any hard data.

» Flipping Houses in Georgia: Here’s what You need to know

  • Sold over 5,000 properties
  • 5 out of 20 top-rated Agents on the Scenic Rim Regions and Gold Coast are RE/MAX Regency Agents

This agency has 4.8-star rating on Google, based on 294 customer reviews.

RE/MAX has a global presence and reach, but particularly RE/MAX Regency has local coverage in Georgia.

5. Engel & Völkers Buckhead Atlanta

💁‍♀️ BEST FOR IN PERSON SERVICE

Engel & Völkers Buckhead Atlanta

Curt Stinson Engel & Volkers
  • ⌛ Founded in: 2013
  • 4.75 Stars 4.9/5 (73 Reviews)

🏡About: This company is a franchise of the grand real estate brand Engel & Völkers. The franchise is one of Georgia’s real estate companies with good local coverage. Whether you are buying or selling property in Atlanta, GA, or anywhere else in the state, the company can assist you very well.

Sellers:

  • Pricing and preparation: With market insights and advanced technology, they work with you on a strategy to determine home adjustments to showcase your property in the best light and maximize the price of your house
  • Marketing: You can expect a customized marketing strategy developed for your property, showcasing it at its finest to a targeted yet significant audience based on specific criteria. From digital and traditional advertising, public relations, social media and grassroots campaigns,  they take your listing exposure to the next level.

For Home Buyers:

  • Trusted Advisor: Complete transparency, insider market and property insights, negotiation skills and effective communications that surpass your expectations can be found in an Engel & Völkers advisor.

👉Our Take: It provides you with different opportunities like going for open houses, estimating your property value, etc. The best part about Engel & Völkers Buckhead Atlanta is that being a part of such a big brand, they do not compromise anywhere on the company values.

» Selling a House in Georgia: How is it like to sell a house in Georgia?

  • A high premium service brand in the real estate market
  • Part of a global brand that is in the market since 1977
  • The franchise has a Local coverage but provides Global exposure

The company has 4.9-star ratings on Zillow, based on 73 reviews. On Google, it has 4.7-star ratings, based on 13 reviews.

Engel & Völkers Buckhead Atlanta has major coverage in Georgia and other parts of the US as well.

Choose From The Best Real Estate Agencies in Georgia

Before going with a real estate company or an agent, you should review and research housing market trends of Georgia.

1. For Home Sellers

Whether it’s selling a house in Georgia or buying one, approximately 92% of homes were sold by using the services of a real estate agent or real estate broker in Georgia. Naturally, this makes the selection of the most qualified agent critical to a successful real estate transaction.

ParametersDescription
1. InquireWhen choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.
2. Marketing strategyQuestion the marketing strategy, methods of communication, references, and connections a broker has with other real estate professionals before making a decision.
3. Full-time ProfessionalMake certain to hire a professional who is available on a full-time basis.
4. GuidanceIdeally, a realtor will be able to guide you through the process of searching for and purchasing a house.
5. Local RealtorLocal realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.

In addition to the questions listed above, there are several other factors to consider when hiring a real estate company or an agent.

Readily Available Agents or Brokerage: While there are competent part-time agents who sell properties, you must hire someone who can show your home when convenient for you.

Offer Suggestions: Pools, screened-in porches, and other desirable features are known to attract buyers to the area. They will advise on which rooms or features to emphasize or de-emphasize.

Similarly, ask real estate agents Georgia if there are any improvements you could make to the house to make it more desirable. The best agents will often make these suggestions without your input.

Local Expert: Hire or retain a local expert. These agents will also be aware of the typical selling and listing prices in the area.

Other than that, ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Also, other ideas include looking through local Georgia real estate publications to see which agents have the most listings.

🏡 How To Sell Your Own Home In Georgia By Owner: Read Our Blog To Know How To Sell Your House Without A Realtor.

2. For Home Buyers

In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.

A specific set of abilities distinguishes the best real estate agents from the rest when it comes time to buy a house.

Point to RememberDescription
1. Good Communication Look for an agent who is a good communicator and can answer all of your questions about the home-buying process.
2. Reliable Experience When interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.
3. Strong Local Market Knowledge Each market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is familiar with local market trends and patterns. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).
4. Positive Reviews Online reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent, and look for past clients who have only positive things to say about their experiences.
5. Personal Rapport Ultimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs.

» MORE: who pays realtor fees in georgia

3. For Real Estate Professionals

There are certain points you need to keep in mind while choosing the right real estate brokerage:

1. Commission Split

Most realtors work on commission. You don’t get paid unless you sell. When you sell, you’ll split the profits with your broker. Brokers charge various commissions. (Some brokers do offer salaried positions, but they are rare.) While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage that offers you a commission split you can live with.

For Example: Let’s say you sell a $300,000 home, and the average commission in your area is 6%. And this 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. Then you must inform your broker. A 60/40 commission split means you get 60% of $9,000, or $5,400. Of course, this is pre-tax.

What’s a good commission split?

Commission split depends on your industry, your market, the broker’s support and resources, and more. Also, understand the split and how you can increase your percentage over time. Remember that some brokerages now offer real estate agents a salary and benefits package, so you may want to shop around if this approach appeals to you.

Here is an example of a commission split for 5 companies:

1. Keller Williams70 / 30
2. RE/MAX95/5, 80/20, 70/30, 60/40 (Capping system)
3. Century 2150/50, 70/30, 8% franchise fee (Capping system)
4. Coldwell Banker Real Estate50/50, 60/40, 70/30 (Capping system)
5. Compass50/50

2. Brokerage Culture

Before choosing a real estate broker, consider your work environment. How much coworker support do I need? Like other businesses, real estate brokerages develop a culture that guides their operations.

Are you looking for a family-oriented, small-town brokerage? Or do you prefer a big-box franchise brokerage that leaves you to your own devices? Is it a weekly get-together or a company caravan? The best way to learn about a company’s culture is to talk to employees or attend company events.

3. Reputation of the Company

Begin your research by performing a buyer-like Google search as you want a brokerage with a solid market presence and a good reputation as you can rely on them to find leads if they have a large market share.

The brokerage’s niche is also vital, and the right broker can triple your income. Moreover, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.

4. A Franchise or Independent Brokerage

When choosing a real estate broker, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.

A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.

Independent firms are usually small to medium-sized and based locally. Working for an independent broker gives you more freedom to run your business as you wish.

5. Receive Offer Support

For example, some brokerages provide extensive mentoring and free advertising. Other brokerages are merely stopgaps while you build your own business. Although you may attend an occasional sales training class or monthly brokerage meeting, you are on your own.

There are many variations between the two extremes, and it comes down to personal preference.

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» Georgia Seller Disclosure Law: Here’s Houzeo’s Guide On Seller Disclosures.

Top Real Estate Companies in Georgia to Work for

A real estate company employs licensed real estate agents who represent local buyers and sellers. Based on commissions, fees, training, brand recognition, and marketing efforts, let’s review the 5 best real estate companies to work for in Georgia.

1. Keller WilliamsAgents looking for a high commission structure as well as opportunities for continuing education
2. RE/MAXCustomizing commission splits and desk fees for established agents
3. Coldwell Banker RealtyMarketing, lead generation, and other tools for tech-savvy agents
4. eXp RealtyA virtual brokerage where professionals can have access to a wide range of online resources and tools.
5. Century 21Brokerage brand recognition is a priority for agents.

Find Top Real Estate Agents in Georgia With Houzeo

A top real estate agent has a lot of clients in their pocket. Working with the largest or the biggest real estate company has its disadvantage. Often people have these two questions: Real estate offices near me and how to find a good real estate broker?

Understand that it may be one of the biggest real estate companies near you, but the REALTOR’S experience might not be enough. As we have already read about the companies where the agent- experience may not be the same everywhere. Also, the agents may show interest in a deal only if the deal is extremely profitable.

In this case, a top-rated real estate agent is invaluable in helping you reach your goals, whether you’re buying or selling a house for the first time or the fifth.

With Houzeo, instead of paying the average listing rate of around 3%, you only pay a flat fee, saving you thousands of dollars and giving you a great buying-selling experience.

Price ComparisonHouzeoTraditional Real Estate Companies
Listing Agent Commission / Fee$3495%-6%
Recommended Buyer Agent Commission2.5%2.5% – 3.0%
💰 With Houzeo, you save $12,000 more on an average U.S. home >> LIST NOW! <<

▶️ Click Here: What American Home Sellers Have To Say About Houzeo?

💲 You Know Your Home Better Than Any Real Estate Broker



Trust your gut, and sell your home yourself with Houzeo technology!


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Final Word

Traditional real estate companies are losing the war against flat fee MLS models with disruptive technology tools like Houzeo.com. In 2022’s unusually hot seller’s market, you should explore all options before deciding to sell with a real estate company.

Why pay 3% of your hard-earned equity in 2022 for MLS exposure if you can list your house for a flat rate?

The seemingly endless listing paperwork has been intuitively digitized in Houzeo so that you can list your house on the MLS with minimal clicks, usually under 60 minutes.

If you feel lost or need additional assistance during the process, you can check in with our 5-Star Customer Support team.

What does Houzeo Offer? – A Quick Glimpse

💻 Cutting-edge Technology: Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Control Over Sale: Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 5-Star Customer Support is available only on weekdays up to 1 pm and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email support@houzeo.com with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is the best FSBO and Georgia MLS Flat Fee Listing Service platform.

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

flat fee mLS listing georgia

Resources for Selling Your Georgia Home

Best Real Estate Websites Georgia

We have compiled and reviewed the Best Real Estate Websites in Georgia for property transactions and real estate in 2022.

How to Sell My House Fast in Georgia

The best ways to sell your house fast in Georgia are listing on the MLS or selling to cash home buyers. Find out what works best for you!

Selling A House AS IS In Georgia: Here’s How To Do It

Selling a house as is in Georgia means that the buyer would accept your Georgia home in its existing condition. Read further to know more.

Frequently Asked Questions

What is the largest real estate company to work for in Georgia?

The largest company to work for in this state is Keller Williams.

Is Georgia a good state for real estate?

This state ranks sixth in the nation for the real estate market. As the state becomes more diverse and populous, this makes it a great time to become a real estate agent in Georgia.

What are the top real estate companies in Georgia?

The top 5 real estate companies are:
1. Houzeo
2. The Herndon Company
3. Coldwell Banker Lake Oconee Realty
4. RE/MAX Regency
5. Engel & Völkers Buckhead Atlanta

Also Read

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For GA Home Buyers:

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