8 min read May 15, 2024

6 Best Real Estate Companies in Georgia (2024 Updates)

Home prices in Georgia have increased by 4.6% Y-O-Y and are now at a whopping $355,500. Simultaneously, mortgage rates have witnessed a sharp decline from 7.79% in Oct 2023 to 6.63% in Jan 2024. The market is booming for both sellers and buyers. If you want to sell your home or buy a new one, NOW is the time to do so!

Real estate companies can help you get access to the MLS quickly. Whether you use a Flat Fee MLS company or a discount brokerage, you will receive a quick and affordable real estate transaction.

Top 6 Georgia Real Estate Companies:

    For Home Sellers
  1. Houzeo: Best Technology
  2. Engel & Völkers Buckhead Atlanta: Best In-person Services
  3. Sanders Team Realty: Sanders Team Realty: Expert Assistance
    For Home Buyers
  1. Berkshire Hathaway HomeServices: Best for Luxury Properties
  2. Zillow: User Friendly Mobile App
  3. Coldwell Banker Realty: Best for Local Buyers

Best Real Estate Companies in Georgia for Home Sellers

Discover the best home-selling companies in the Peach State. From lively Atlanta to the beautiful Savannah, we have found the 3 best companies for you.

1. Houzeo

#1 Flat Fee MLS Service

Houzeo.com
Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • Houzeo has 4.9 out of 5 stars 4.9/5 (10,000+ reviews)

Houzeo is real estate company headquartered in New York.

Houzeo offers 4 Flat Fee MLS packages.

  • Bronze Package – $399: This package offers Houzeo listing only for 6 months with 24 photos.
  • Silver Package – $399+0.5% at Close: This offers maximum photos upload and provide you with seller disclosures.
  • Gold Package – $429+0.5% at Close: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for like, Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Confirm all prices on your particular state’s pricing page before you list.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 mins.

Houzeo is America’s #1 Flat Fee MLS service because of 4 reasons:

  1. Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
  3. 100% Online: Houzeo is high-tech platform with its easy listing, fast changes, online showings, and online offers. Houzeo mobile app is also very powerful.
  4. No Hidden Fees: In most states, you’ll be paying just a small flat fee to list on MLS by owner. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the listing agent commission.

There are no dealbreakers with Houzeo.

» Is Houzeo Good for You?  Houzeo addresses all Houzeo complaints from home sellers.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo ReviewsHouzeo is rated Excellent by 10,000+ home sellers.

Houzeo.com is Georgia’s #1 real estate company. It provides an unbeatable combination of maximum savings, 5-star customer support, and cutting-edge technology.

Houzeo provides affordable listing packages to Georgia FSBO home sellers. Also, its offer management and showings tool will help you ace your real estate journey like a pro.

2. Engel & Völkers Buckhead Atlanta

BEST FOR IN PERSON SERVICE

Engel & Völkers
Curt Stinson Engel & Volkers
  • 3% - 6% Commission
  • 3 Stars 3/5 (10+ reviews)

Engel & Völkers Buckhead Atlanta is a franchise of the grand real estate brand Engel & Völkers. It serves as a full-service realtor in Georgia. So you need to pay 3% – 6% agent commissions.

👉Our Take: Engel & Völkers’ agents approach sellers with transparency and passion. They aim to provide a smooth journey to a seller from the start to close.

Here are a few key highlights of Engel & Völkers include:

  • Market Exposure: Engel & Völkers’ advisors plan out marketing strategies to provide maximum market exposure to your property. These strategies include extensive use of social media, public relations, digital advertising, grassroots campaigns, and more.
  • Negotiation Specialists: Advisors with E&V are skilled at negotiating the best deal for you.
  • Coverage: Engel & Völkers Buckhead Atlanta has major coverage in Georgia.

One of the setbacks of Engel & Völkers is:

  • Customer Complaints: A few customers have complained about the lack of communication, delayed responses, and the unprofessionalism of advisors.

Engel & Völkers has a 3 out of 5 star rating on Yelp.

 

Engel & Völkers was founded by Dirk C. Buckhead Atlanta is a franchise of the grand real estate brand Engel & Völkers. Whether you are selling property in Atlanta or anywhere else in Georgia, the company can assist you very well.

With market research and advanced technology, they work with you on a strategy to showcase and maximize the price of your property.

3. Sanders Team Realty

Comprehensive Real Estate Services

Sanders Team Realty
Sanders Team Realty
  • 3% - 6% Commission
  • 5 Stars 5/5 (900+ reviews)

Sanders Team Realty was founded in 2015. It has more than 20 years of experience in real estate. In 2019, they sold more than 2,800 homes.

👉 Our Take: Sander’s Team Realty provides personalized service to manage your home sale. Its agents are experienced in pricing, marketing, negotiation, and closing.

Here are few highlights about Sanders Team Realty.

  • Market Expertise: Sanders Team has a good understanding of local market to provide valuable insights.
  • Professional Photography: It provides professional photos to list your property on the MLS.
  • Offer Negotiation: Sanders Team has skilled agents to negotiate the best price for your property.

We found no drawbacks about Sanders Team Realty from past sellers.

Sanders Team Realty has 5 out of 5 stars rating from 900+ reviews on Zillow.

Sanders Team Realty was founded by Greg and Michelle Sanders. It offers services in Atlanta, Acworth, Alpharetta, and Cumming.

Moreover, past sellers highly recommend its agents due to their valued customer support and ease in real estate transactions.

Best Real Estate Companies in Georgia for Home Buyers

Explore the top home-buying companies in Georgia. From Marietta to Athens, you can discover affordable homes.

1. Berkshire Hathaway HomeServices

💫 Luxury Listings

Berkshire Hathaway
berkshire-hathaway-logo_
  • Based in Minneapolis, MN
  • Elite Clientele
  • 2.5/5 (60+ reviews)

Berkshire Hathaway HomeServices is a real estate brokerage franchise in the US. Headquartered in Minneapolis with over 44,000 real estate agents and 900 offices, BHHS makes over $136 billion annually in residential real estate transactions.

  • No Service Fee: As a buyer, you can register with Berkshire Hathaway HomeServices for free of cost.

👉 Our Take: Berkshire Hathaway HomeServices provides its services to all kinds of home buyers whether you are a first-time home buyer or a luxury home buyer.

» Selling a House: Things you need to know!

Key highlights of BHHS include:

  • Search Tool: BHHS provides you with a search tool so you can browse through a variety of homes available in the market.
  • Assistance in Paperwork: The agents handle all paperwork for you in relation to buying a house.
  • Market Knowledge: BHHS agents provide practical knowledge and guidance based on years of local market expertise. With in-depth property and community information, they help you finalize your dream home.
  • Mortgage Calculator: They provide a mortgage calculator by which you can figure out the monthly payments of a home mortgage loan, based on your desired home’s sale price.
  • Start to Close Assistance: BHHS agents are experienced in handling all phases of the purchase process, including home inspections.

Few red flags we found about Berkshire Hathaway include:

  • Inconsistent Agent Quality: Since BHHS franchises are independently owned and operated, agent experience differs from one location to another.
  • Poor Reviews: Customers have complained about delayed transactions and a lack of communication from the agent’s end.

 

Berkshire Hathaway has a rating of 2.5 out of 5 from 60+ reviews on Best Company.

Berkshire Hathaway HomeServices makes over $136 billion annually in residential real estate transactions. BHHS provides buyers with unlimited access to their daily updated listings with pictures, details, property features, and other services.

You can also opt for their email updates that apprise you of new homes on the market. However, Berkshire Hathaway HomeServices has limited coverage in Georgia.

2. Zillow

User Friendly App

Zillow
Zillow
  • Largest Marketplace
  • 2.5 Stars 2.5/5 (750+ reviews)

Zillow is one of the largest real estate marketplaces in the United States and has more than 40 million unique users every month.

  • Buyers’ Agency Agreement: Typically, the buyer’s agent is paid by the seller from the proceeds of the sale transaction. However, if the seller does not pay the buyer’s agent then the buyer is responsible to pay the agent in accordance with the buyers’ agency agreement.

👉 Our Take: Despite Zillow garnering a name for being one of the largest real estate websites, we suggest you tread carefully after conducting the necessary due diligence.

Here are some advantages of choosing Zillow:

  • Biggest Database: It has 135 million homes in its database. That makes Zillow the best website to start your home search on.
  • Advanced Search: Its ‘Save Search’ feature stores your data from the search criteria. It provides more than 20 filters to narrow down an ideal property for you.
  • Paperwork Assistance: Zillow agents can help you with all the paperwork involved in home buying process.
  • Negotiation Specialists: It’s agents have expansive market knowledge and will negotiate the best deal for you.
  • Financial Resources: Zillow’s certified loan officers can help buyers pre-qualify for a home loan. In addition, Zillow provides buyers with tools such as a mortgage calculator, affordability calculator, and refinance calculator.

Zillow has some major drawbacks that a user should be aware of.

  • Poor Customer Reviews: Poor customer reviews and record-breaking debacles, as seen on Trustpilot.
  • Incorrect Information: Customers looking to buy a house have complained about inaccurate and misleading information about properties listed on Zillow.

Zillow has a rating of 2.5 out of 5 stars on Sitejabber.

Zillow is the largest real estate marketplace in the United States and has more than 40 million unique users every month. It extracts data from top MLS platforms and also assists buyers and agents in viewing the listings directly on its platform.

Zillow provides an on-demand buying experience. However, Zillow has poor customer reviews and record-breaking debacles.

3. Coldwell Banker Realty

MOST SUCCESSFUL INVESTORS

Coldwell Banker
NJ Realtors Ellen Gonik
  • Based in New Jersey
  • Best Companies that Buy Houses for Cash in Raleigh, NC 4.9/5 (200+ reviews)

Coldwell Banker Real Estate LLC is an American full-service real estate brokerage.

  • No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker. 

👉 Our Take: Coldwell Banker has been recognized as a real estate leader. However, it might prioritize transaction volume over personalized attention, which could be less ideal for first-time buyers or those needing more guidance.

Key features of Coldwell Banker:

  • Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
  • Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
  • Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
  • Finance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
  • Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.

Red flags of Coldwell Banker include:

  • Inconsistent Agent Quality: Several clients of Coldwell Banker have complained of a lack of trust in the agents they had dealt with.
  • Lapses in Transactions: Customer complaints include delays in transactions, laid-back attitude, misrepresentations, and the unresponsiveness of agents.

Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot

Established in California, Coldwell Banker has changed the way people buy homes. They offer buyers financing options to ensure they have their financial ducks in a row when preparing to buy a house.

It’s advised you conduct due diligence on an agent before you appoint the agent to represent you.

3 Best Real Estate Companies To Work For in Georgia

A real estate company employs licensed agents to represent local buyers and sellers. As a real estate agent, you must consider the following factors in a real estate company – commissions, training, agent equity, revenue share, profit share, and technical support.

1. eXp Realty

eXp Realty, a cloud-based platform is a booming real estate brokerage that has garnered a reputation for being a great workplace. It has a 4.3 rating out of 5 on Indeed.

  • Commission Split: The agents keep 80% of the commission and 20% goes to eXp. After the agents hit the $16,000 cap in their anniversary year, they retain 100% of the commission.
  • Revenue Share: eXp Realty’s Revenue Share Program lets agents earn a percentage from the revenue of the agents they’ve sponsored.
  • Agent Equity: eXp agents are rewarded with shares of EXPI stock upon accomplishing specific goals.
  • Training Program: eXp Realty runs the 2-week Fast Start training program for its new agents. This holistic curriculum has been rated a 4.8 out of 5 by agents who have completed the program.
  • Technical Support: eXp Solutions offers agents cutting-edge tools to make the real estate transaction seamless.

The Rise of eXp Realty: Check out how eXp Realty is beating Compass and Keller Williams

2. Keller Williams Realty

Keller Williams Realty is one of the largest residential real estate firms in the US. It has opportunities for both new and experienced real estate agents. It has a 4.3 out of 5 rating on Indeed.

  • Commission Split: From the commission, 64% goes to the agent, 30% goes to KW Market Center and 6% is to be paid by the agent as a franchise fee ($3,000 is the cap). Once an agent hits the cap, the commission goes entirely to the agent.
  • Profit Share: KW’s Profit-Sharing Program lets agents earn a portion of the profit from the agent they’ve referred.
  • Training Program: KW provides a training program that teaches agents the core principles of running a successful real estate business.
  • Technical Support: KW Command is a CRM software that equips agents with the necessary tools to handle real estate transactions from start to close.

3. Compass

Compass is a licensed real estate brokerage that combines talent with innovative technology to handle real estate transactions. It has a 4 out of 5 rating on Indeed.

  • Commission Split: The commission split for agents in Compass is unclear. It’s based on an agent’s discussion with Compass.
  • Training Program: Compass Academy, an arm of Compass provides educational resources such as modules, and live sessions to train its agents.
  • Technical Support: Compass provides agents with a comprehensive set of innovative tools such as Marketing Center, Compass CRM, Compass Markets, and more.

How to Choose the Best Real Estate Company in Georgia?

You can choose the best real estate company in Georgia based on these factors:

  • Strong Technology: A company’s website should have robust technology that can make selling or buying a house faster and more efficient. Also, look for features like virtual tours, high-quality photos, and user-friendly interfaces.
  • Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that offers prompt and also have helpful customer service.
  • Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.

For Real Estate Agents

A real estate agent must consider the following points while browsing real estate companies in Georgia:

  • Commission Model: Real estate agents and realtors work on commissions. When you sell a house, you split the profits with your broker. A broker charges varied commissions. Some brokers do offer salaried positions, but they are rare.
    • Commission Breakdown: Let’s say you sell a $300,000 home where the average commission in your area is 6%. This 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. A 60/40 commission splits mean you get 60% of $9,000, or $5,400. Of course, this is pre-tax.
  • Training Modules: Most real estate companies provide training courses to their agents. Franchise companies like RE/MAX, Keller Williams, etc. offer programs to train agents in negotiation, marketing, body language, sales pitch, and lead generation.
  • Tech Support: Top real estate companies equip their agents with the latest technology to keep them on par with the competition. Most companies have automated systems to help agents keep track of clients, leads, and emails.
  • Marketing & Advertising: Real estate companies also provide agents with high-quality digital and print materials, custom graphics and ads, professional photography, and database management systems to ensure exposure to the customer’s property.

Final Word

Real estate companies help you ace your home selling or buying journey. However, before you choose a real estate company in Georgia, we suggest you conduct thorough research.

The basic requirements for a good real estate company are experienced and dedicated agents, maximum savings, tech-savvy, and quick transactions. With Houzeo, you get all these factors on one single platform.

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

How to List on MLS With Houzeo?

5 Easy Steps to List on MLS with Houzeo as FSBO

Start Your MLS Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Frequently Asked Questions

What is the best real estate company in Georgia?

The best company in Georgia is Houzeo. It offers sellers maximum savings, advanced technology, 5-star customer support, 100% online experience, and listing exposure.

» Best Real Estate Companies in Georgia: Find out the top companies in Georgia.

What are the best real estate companies for buyers in Georgia?

The best real estate companies for home buyers in Georgia are Berkshire Hathaway HomeServices, Zillow, and Coldwell Banker Realty. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.

How can I sell my property quickly in Georgia?

You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in Georgia.

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