From San Jose to Los Angeles, there are over 202,970 realtors in California. With so many Realtors, there are bound to be thousands of real estate companies.
However, you can save even more money if you list your home on the open market with sell your home yourself websites. Houzeo will automatically assign your local MLS documents and help you list on MLS quickly.
We’ve spent hundreds of hours researching California’s best real estate companies. Our ratings are specific to what you’re trying to accomplish.
Top Real Estate Companies In California for:
- Selling Your Home: Sellers need maximum exposure for their listing, max commission savings, a 100% online experience, and 5-star customer support.
- Buying a Home: Buyers need a great agent to negotiate for them, maximum buyer rebate, and stellar customer support.
- Agents to Work in: Agents want the best commission splits, to earn equity in the company, a strong training program, and stellar tech and support.
Top 9 Real Estate Companies in California
Let’s look at the top companies in California for real estate in 2023.
3 Best Real Estate Companies For Home Sellers
1. Houzeo
BEST OVERALL
Houzeo.com
Houzeo is a 100% online home-selling platform. It is the best way to sell your home fast and save thousands in commission.
For Home Sellers: Houzeo offers 4 FSBO MLS listing packages for home sellers.
- Bronze Package – $99: This package offers Houzeo listing only for 6 months with maximum photos. You pay a $49 refundable fee for a yard sign and receive your refund after sending a selfie with it.
- Silver Package – $379: This includes everything that home sellers typically look for.
- Gold Package – $379+: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for Houzeo Showings, Houzeo Offers, and DigiTransact.
- Platinum – $349+: It includes the assistance of a licensed broker to help you with negotiations, disclosures, and closing.
- Add-ons: Houzeo offers custom add-ons like ShowingTime, lock boxes, and yard signs. The Houzeo “For Sale” yard sign is America’s most popular For Sale By Owner Sign. It costs only $49, but you can get it for free if you send us a selfie!
Mobile App: List your property, manage showings, and review & compare offers at your fingertips with Houzeo’s App!
👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy!
» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com.
Houzeo is Florida’s #1 real estate company because of 8 reasons:
- Near Nationwide Coverage: Houzeo covers 47 states + DC.
- No Listing Agent Commission: With Houzeo, you only pay a small flat fee to get access to the MLS and all the Houzeo tech.
- 100% Online: Easy listing, fast changes, online showings, and online offers.
- Max Exposure: Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other real estate sites.
- Fast Listing: Rush listing option gets you listed within a business day with Houzeo Concierge. This is best to sell your house fast.
- Real Estate On the Go: Houzeo Mobile App mimics most functionality of the Houzeo web platform, including Offers and Showings.
- 5-Star Customer Service: Superb support that minimizes Houzeo complaints.
- No Hidden Fees: There are no Houzeo hidden fees.
» Is Houzeo Legit: Learn more about Houzeo.com’s locations and services.
There are no dealbreakers with Houzeo.
» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com
Houzeo has a 4.9 out of 5 rating on Trustpilot.
Houzeo.com is California’s #1 real estate company, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
Houzeo offers California FSBO home sellers affordable listing packages. Your home will be listed within 48 hours. Even if you’re new to selling FSBO, Houzeo’s offer management and showings tool will help you ace your real estate journey like a pro.
» List My Home on MLS in California: Want to list your CL house on the MLS? Get top dollar for your property by listing with Houzeo.
2. RE/MAX Estate Properties
GLOBAL REAL ESTATE BRAND
RE/MAX
RE/MAX is a network of franchised brokerages that are independently owned and operated. It has a global footprint with a presence in over 110 countries.
- Traditional Agents – 5% to 6% Commission: RE/MAX is a traditional brokerage. Normally, traditional agents charge an average commission of 5%-6% as they guide and assist you through the entire selling process.
👉 Our Take: RE/MAX is a well-known real estate brokerage. However, each office is independently owned and operated, so the experience and the quality of service may vary by office.
» Top Real Estate Brokerages in the USA: Check out our list of top brokerages for 2023
Key features of RE/MAX are:
- Personal Agent: RE/MAX agents guide you throughout your entire selling process and keep you updated on its progress.
- Pricing Your Home: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
- Extensive Marketing: Agents at RE/MAX use cutting-edge tools and implement multiple marketing strategies to ensure maximum exposure to your property.
The major dealbreaker of RE/MAX is
- Poor Customer Reviews: RE/MAX has multiple customer complaints regarding timeline lapses and unresponsive customer service.
RE/MAX has a rating of 2.7 out of 5 on Consumer Affairs.
RE/MAX Estate Properties offers services to both home buyers and sellers in Los Angeles and neighboring areas.
However, customers have complained about delayed transactions and the unresponsive nature of the agents.
3. Vanguard Properties
VARIOUS SERVICES
vanguardproperties.com
Vanguard Properties has been active in San Francisco, CA for more than 35 years now. Owned and operated locally, Vanguard Properties knows the communities it serves like no one else.
- Traditional Agent – 5% to 6% commission: Pricing is not disclosed on the website, this means you might end up paying the traditional 3%- 6% commission.
👉 Our Take: Vanguard Properties uses its widespread agent network, cutting-edge technology, and exceptional marketing to ensure a successful and efficient home sale.
Key highlights of Vanguard Properties are:
- Vast Network: With a vast local and global agent network, sellers can be assured of a quick home sale.
- Market Exposure: They offer various services like open houses, premium technology systems, and marketing research to ensure maximum exposure to your property.
- Knowledgeable Agents: Agents at Vanguard Properties have considerable knowledge and experience in selling properties in the Bay Area.
A few drawbacks of Vanguard Properties are:
- Limited Coverage: Vanguard Properties only covers San Francisco, Marin County, Sonoma and Napa Counties, and East Bay.
- No Mobile App: Unlike other real estate companies like Houzeo, Vanguard Properties is low on tech.
- Poor Customer Reviews: Most customers have complained about agents’ lack of professionalism.
Vanguard Properties has 2.5 out of 5 stars on Yelp
For 35 years, Vanguard Properties has been serving the San Francisco Bay Area and Northern California. As a home seller, you get access to their vast agent network.
However, they have limited coverage and don’t provide a mobile app. In addition, customers have given average reviews for their service. Hence it is advisable to do your research.
3 Best Real Estate Companies For Home Buyers
1. Berkshire Hathaway HomeServices
💫 Luxury Listings
Berkshire Hathaway
Berkshire Hathaway HomeServices is a real estate brokerage franchise in the US. Headquartered in Minneapolis with over 44,000 real estate agents and 900 offices, BHHS makes over $136 billion annually in residential real estate transactions.
- No Service Fee: As a buyer, you can register with Berkshire Hathaway HomeServices for free of cost.
👉 Our Take: Berkshire Hathaway HomeServices provides its services to all kinds of home buyers whether you are a first-time home buyer or a luxury home buyer.
» Selling a House: Things you need to know!
Key highlights of BHHS include:
- Search Tool: BHHS provides you with a search tool so you can browse through a variety of homes available in the market.
- Assistance in Paperwork: The agents handle all paperwork for you in relation to buying a house.
- Market Knowledge: BHHS agents provide practical knowledge and guidance based on years of local market expertise. With in-depth property and community information, they help you finalize your dream home.
- Mortgage Calculator: They provide a mortgage calculator by which you can figure out the monthly payments of a home mortgage loan, based on your desired home’s sale price.
- Start to Close Assistance: BHHS agents are experienced in handling all phases of the purchase process, including home inspections.
Few red flags we found about Berkshire Hathaway include:
- Inconsistent Agent Quality: Since BHHS franchises are independently owned and operated, agent experience differs from one location to another.
- Poor Reviews: Customers have complained about delayed transactions and a lack of communication from the agent’s end.
Berkshire Hathaway has a rating of 2.2 out of 5 on Best Company.
Berkshire Hathaway is known for assisting home buyers in high-end luxury properties. Their expert agents can help you find your desired home as per your requirements.
We recommend this company if you are interested in dealing with luxury properties.
2. Coldwell Banker Realty
MOST SUCCESSFUL INVESTORS
Coldwell Banker
Coldwell Banker Real Estate LLC is one of the largest real estate companies in America. Owned by Anywhere Real Estate Inc., this full-service brokerage has over 3,000 offices in 49 countries and territories.
- No Service Fee: As a buyer, you pay nothing to avail services of Coldwell Banker.
👉 Our Take: Coldwell Banker has been recognized as a real estate leader. Their Full-Service Marketing System shows that they are professional and committed to providing quality service to their customers.
Key features of Coldwell Banker:
- Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
- Assistance in finding a lender: They help you find a local lender to get you pre-qualified for your desired home by determining whether you can afford to purchase the home.
- Home Searching: With access to the MLS and other tools, the agents narrow down the best home for you as per your wants, needs, and budget.
- Financing: From down payments to mortgage prequalification, Coldwell Banker can help you make sure you have your financial ducks in a row when preparing to buy a house.
- Strong Agent Network: Owing to strong connections with other real estate agents, your agent can find you multiple potential property options.
Red flags of Coldwell Banker include:
- Inconsistent Agent Quality: Several clients of Coldwell Banker have complained of a lack of trust in the agents they had dealt with.
- Lapses in Transactions: Customer complaints include delays in transactions, laid-back attitude, misrepresentations, and the unresponsiveness of agents.
Coldwell Banker is rated 3.0 out of 5 stars on Consumer Affairs.
Established in California, Coldwell Banker has changed the way people buy homes. They offer buyers financing options to ensure they have their financial ducks in a row when preparing to buy a house.
It’s advised you conduct due diligence on an agent before you appoint the agent to represent you.
3. Lyon Real Estate
97% CUSTOMER SATISFACTION RATE
Lyon Real Estate
Founded in 1946 by William L. Lyon, Lyon Real Estate has over 1000 agents and employees in 17 offices throughout the greater Sacramento area.
- No Service Fee: Lyon Real Estate does not charge buyers any fee for its services.
👉 Our Take: Known for being a “client-oriented real estate company” in the Greater Sacramento region, Lyon has earned a 97% customer satisfaction rating. Their real estate agents help clients achieve their home-buying goals.
» Cash Home Buyers in Northern California: Discover the best cash home buyers in Sacramento and nearby areas.
Key features of Lyon Real Estate include:
- Reliable Agents: Your realtor will review a range of factors including the number of for-sale homes competing for your offer, the terms sellers look for in a clean offer, and any additional terms that are likely to appeal to a specific seller.
- New Map Search: New Map Search, an innovative feature, lets customers quickly view properties that are displayed on a virtual map of the Greater Sacramento Area.
- Personalized Alerts: Your agent will alert you when new homes are on the market. You’ll receive property details and photos, price and status changes, a virtual tour, and more.
- Mortgage Lender: Lyon Real Estate’s trusted mortgage lender Guild Mortgage offers technical resources with personalized customer service standards, which includes in-house underwriting, funding, and loan servicing. Each office has a Guild Mortgage consultant.
- Mobile App: You can now browse properties at your fingertips with Lyon Real Estate’s mobile app.
One of the deal breakers of Lyon Real Estate is :
- Limited Information: The website provides limited information on the scope of services offered to buyers.
Lyon Real Estate has a rating of 4.5 out of 5 on Yelp. Since the firm has multiple offices statewide, it is ideal to verify the ratings of the office nearest to your city.
Founded in 1946, Lyon Real Estate provides its services to home buyers in the counties of Sacramento, Placer, El Dorado, Yolo, and beyond. They assist buyers in their real estate transactions from start to close.
3 Best Real Estate Companies To Work For in California
A real estate company employs licensed agents to represent local buyers and sellers. As a real estate agent, consider the following factors in a real estate company – commissions, training, agent equity, revenue share, profit share, and technical support.
Real Estate Company | Commission Split | Profit Share | Revenue Share | Agent Equity | Tech Support | Training Program |
---|---|---|---|---|---|---|
1. eXp Realty | 80/20 | ❌ | ✅ | ✅ | ✅ | ✅ |
2. Pinnacle Realty Advisors | 100 | ❌ | ❌ | ❌ | ✅ | ❌ |
2. Keller Williams Realty | 64/36 | ✅ | ❌ | ❌ | ✅ | ✅ |
1. eXp Realty
eXp Realty, a cloud-based platform is a booming real estate brokerage that has garnered a reputation for being a great workplace. It has a 4.3 rating out of 5 on Indeed.
- Commission Split: The agents keep 80% of the commission and 20% goes to eXp. Once the agents hit the $16,000 cap in their anniversary year, they retain 100% of the commission.
- Revenue Share: eXp Realty’s Revenue Share Program lets agents earn a percentage from the revenue of the agents they’ve sponsored.
- Agent Equity: eXp agents are rewarded with shares of EXPI stock upon accomplishing specific goals.
- Training Program: eXp Realty runs the 2-week Fast Start training program for its new agents. This holistic curriculum has been rated a 4.8 out of 5 by agents who have completed the program.
- Technical Support: eXp Solutions offers agents cutting-edge tools to make the real estate transaction seamless.
▶️ The Rise of eXp Realty: Check out how eXp Realty is beating Compass and Keller Williams
2. Pinnacle Realty Advisors
Led by Sam Sawyer, Pinnacle Realty Advisors is the world’s best Brokerage-as-a-Service (BaaS) platform, defining a new category in the real estate industry. Their mission is to provide comprehensive support to agents in commercial or residential real estate, whether they operate as solo agents or lead their own brands and teams.
With Pinnacle Realty Advisors, agents have a broad selection of plans. It also includes the white-label broker sponsorship, which empowers the agents to build their own real estate business while maintaining control over their brand identity and commission split.
Agents can benefit from unlimited access to a vast network of vetted home service providers and exclusive deals from industry-leading companies for themselves and their clients.
Agents can also access additional à la carte services, technology tools, and 24/7 on-demand broker support via PinnacleHQ, a cloud-based marketplace and agent dashboard exclusive to agents at the brokerage.
When it comes to pricing, Pinnacle Realty Advisors believes in transparency and offers a range of subscription plans, with prices ranging from $249 to $499 per month. These plans allow agents to choose the option that best suits their needs.
3. Keller Williams Realty
Keller Williams Realty is one of the largest residential real estate firms in the US. It has opportunities for both new and experienced real estate agents. It has a 4.3 out of 5 rating on Indeed.
- Commission Split: From the commission, 64% goes to the agent, 30% goes to KW Market Center and 6% is to be paid by the agent as a franchise fee ($3,000 is the cap). Once an agent hits the cap, the commission goes entirely to the agent.
- Profit Share: KW’s Profit-Sharing Program lets agents earn a portion of the profit from the agent they’ve referred.
- Training Program: KW provides a training program that teaches agents the core principles of running a successful real estate business.
- Technical Support: KW Command is a CRM software that equips agents with the necessary tools to handle real estate transactions from start to close.
How to Choose the Best Real Estate Company in California?
For Home Sellers
Approximately 86% of homeowners opt for a real estate agent or broker when selling property in California. This shows how critical it is to choose the most qualified agent for real estate transactions. When choosing a California real estate company, you must consider the following factors:
- Technology: Top companies provide dynamic tech support to their agents to market your property better. Opt for companies that offer quick digital transactions, paperless processes, offer showings, and more.
- Marketing Strategy: A marketing strategy can make or break your transaction. Good marketing strategy includes the use of yard signs, MLS listing, flyers, home staging, photography, open houses, and social media.
- Online Reviews: It’s important to read reviews of agents associated with that company. You can find reviews from credible review platforms like Google Reviews, Trustpilot, Yelp, Better Business Bureau, and Zillow reviews.
- Recommendations: Ask around if anyone knows of a real estate company that has sold their home successfully. In addition, you can also go through local real estate publications to see which agents have the most listings.
» Top Real Estate Agents: Here’s a list of top real estate agents in America!
For Home Buyers
86% of buyers purchased their homes through a real estate agent or broker. If you are a buyer looking through California real estate companies, keep the following things in mind:
- Rebate: A buyer’s rebate is when an agent gives you a percentage of their commission after the home sale. Agents do this to secure business with you. Some companies have fixed percentages on the rebate amount. Look for companies or brokerages which offer you buyers rebates.
- Resources: Many companies have tools like mortgage calculators, affordability calculators, closing cost calculators, email alerts, and virtual showings which help you in your home-buying journey.
- Agent Reviews: It’s necessary to read online reviews before you choose your agent. Try to get recommendations from family or friends if possible.
For Real Estate Agents
A real estate agent must consider the following points while browsing real estate companies in California:
- Commission Model: Real estate agents and California realtors work on commissions. When you sell a house, you split the profits with your broker. A broker charges varied commissions. Some brokers do offer salaried positions, but they are rare.
- Commission Breakdown: Let’s say you sell a $300,000 home where the average commission in your area is 6%. This 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. A 60/40 commission splits mean you get 60% of $9,000, or $5,400. Of course, this is pre-tax.
- Training Modules: Most real estate companies provide training courses to their agents. Franchise companies like RE/MAX, Keller Williams, etc. offer programs to train agents in negotiation, marketing, body language, sales pitch, and lead generation.
- Tech Support: Top real estate companies equip their agents with the latest technology to keep them on par with the competition. Most companies have automated systems to help agents keep track of clients, leads, and emails.
- Marketing & Advertising: Real estate companies also provide agents with high-quality digital and print materials, custom graphics and ads, professional photography, and database management systems to ensure exposure to the customer’s property.
Final Word
Before you choose a real estate company in California, we suggest you conduct thorough research on the company. We are certain our blog will help you make a sound decision in finalizing the best real estate company, as per your criteria.
The basic requirement for a good real estate company is experienced agents, maximum savings, tech savviness, and quick transactions. With Houzeo, you get all these factors on one single platform.
Eager to Know How Houzeo Works?
We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.
» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.
Frequently Asked Questions
1. What is the best real estate company in California?
Houzeo is the best real estate company in California. It offers sellers an unbeatable combination of maximum savings, advanced technology, 5-star customer support, 100% online experience, and listing exposure.
2. What are the best real estate companies for buyers in California?
The best real estate companies for home buyers in California are Berkshire Hathaway HomeServices, Coldwell Banker Realty, and Lyon Real Estate. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.
3. Which is the best real estate company to work for in California?
The best real estate company to work for is eXp Realty. They offer satisfactory commission splits, revenue share, agent equity, a robust training program, and tech support.
Also Read
- Cost to Build a House in California: Discover why a home building is cheaper than buying a new one in CA.
- How Much are Closing Costs in CA: Know your closing cost obligations in the Golden State.
- California Seller Closing Costs Calculator: Calculate your seller closing costs!
- Best Real Estate Websites: Check out the top 12 real estate websites in America.
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