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9 min read Jan 21, 2023

Top Real Estate Companies in Massachusetts (2023 Updates)


Massachusetts has more than 27+ agents. Most of the agents are associated with real estate companies. While choosing your real estate agent you might want to research the companies as well. We have compiled a list of top real estate companies in MA.

Top Real Estate Companies in Massachusetts: At a Glance

CompaniesKey HighlightsCoverageCustomer Reviews
Houzeo📱Most Advanced TechNationwide⭐⭐⭐⭐⭐ (3,092 reviews)
Coldwell Banker Realty📢 Strong Online and Offline Presence40+ countries⭐⭐⭐ (out of 45 reviews)
Lamacchia Realty👩‍💼 Best for First-time Buyers/SellersNationwide⭐⭐⭐⭐⭐ (out of 885 reviews)
Gibson Sotheby's International Realty💎 Best for Luxury Properties78 countries⭐⭐⭐⭐ (out of 46 reviews)
BHHS Robert Paul Properties✨ Luxury Properties Specialist37 countries across 5 continentsNA

Massachusetts Real Estate Market Trends 2022

Median Single Family Home Price  $560,000 [1]
Increase in median sale price (%)9.8% [2]
Average Commission in MA5% – 6%
Reports as of May 2022 : [1], [2]

Reviews: Top Real Estate Companies in Massachusetts

1. Houzeo



  • Listing Fee: $349
  • Listings Featured on Houzeo App

Houzeo is the most popular and competitive platform for sellers looking for full-service affordable companies that will give maximum savings with minimum real estate agent interaction. Also, Houzeo is considered to be the best Flat Fee MLS and FSBO provider in the Massachusetts real estate market.

💰 Save Thousands on Commission: Houzeo is an advanced tech platform that allows home sellers to list their homes on the MLS for a small flat fee, working with a listing agent who doesn’t typically charge a commission. This saves you almost 50% of the agent commissions right away.

Package Customization: You can customize the packages as per your requirements and even opt for services like contract review, pricing assistance, professional photography, and more as per the requirement.

📱 Enjoy Cutting Edge Technology: Home sellers, after registering, get access to an exclusive seller dashboard where they can receive, review, and compare offers. The platform also allows features like contract updates, counter offers, home showings, lockbox, yard signs, and more.

5 Star Reviews: With superior reviews on Google and Trustpilot, Houzeo is also the most advanced For Sale By Owner (FSBO) platform in the United States.

📌 Coverage: Houzeo has a nationwide presence.

🏆 Best For: All sellers who want instant and wide exposure for their property.

»SAVE: Start your free listing on today!

  • Nationwide coverage
  • Listings get syndicated to Zillow,, Trulia, Redfin, and 100s of other sites
  • Quick listing (within a day with Houzeo Concierge)
  • Savings on commissions
  • 100% online – easy listing, fast changes, online showings, and online offers
  • Mobile app availability
  • Zero hidden fees,
  • 100% automated process
  • Buyer leads are directly shared with the seller
  • Counteroffer feature
  • Affordable full-service packages.

Houzeo has a 4.9 /5 rating on Google & Trustpilot.

Houzeo is available nationwide.

2. Coldwell Banker Realty


Coldwell Banker Realty

  • 15 filtering options on website
  • Unique Marketing Tool

Coldwell Banker Real Estate LLC is an American full-service real estate brokerage owned by Realogy. Coldwell Banker’s Full Service Marketing System shows that we are reliable, professional, and committed to providing a level of service that goes above and beyond what our customers expect. This promise is backed by their Seller Services Guarantee.

🗣️ For Agent’s Advantage: Using the power of technology, your Coldwell Banker agent will have a distinct advantage over other agents in the process of selling your home quickly and for the most money. The increased accuracy of market knowledge, advanced pricing tools, and access to comprehensive housing data enable them to make the selling process more efficient, enjoyable, and successful for their clients.

🏚️ For Buyers and Sellers Advantage: If the agent gets the correct and accurate details about the sellers, then it becomes easier to negotiate with the buyers and quote a price. This benefits the buyers, as the agent will give accurate details. Coldwell Banker’s website does not include any tools or resources for sellers. If you’re selling your home, you’ll need to conduct additional research or speak directly with your agent. They do, however, discuss in detail how their agents can help you sell your home faster and for more money than other Realtors.

» Learn: Creative Ways to Market a House

  • Coldwell Banker Real Estate LLC has a unique marketing tool named CBx – to help get more accurate information about the properties. This technology not only benefits the agents but also buyers and sellers.
  • 15 filtering options available to you when searching for homes on their website
  • Knowledgeable real estate professionals
  • Strong agent network. Better reach in the market.
  • Delayed process
  • Poor ratings on various portals
  • No uniformity in agent’s service

Coldwell Banker Advantage has a rating of 4.3/5 on Facebook.

Coldwell Banker Realty serves throughout the state of Massachusetts

3. Lamacchia Realty


Lamacchia Realty

  • WQC's Leading Real Estate Companies of the World - 2021
  • 4.75 Stars 4.9/5 (885 reviews)

About: Lamacchia Realty is a value-based, full-service Real Estate brokerage serving Massachusetts, New Hampshire, Rhode Island, Connecticut, Maine & South Florida. They provide cutting-edge tools and systems, training and coaching for REALTORS®, and innovative and unique programs for buyers and sellers.

Anthony Lamacchia is the Broker/Owner and CEO of the Lamacchia Companies: Lamacchia Realty, Lamacchia Property Management, Lamacchia Development, and REAL Training and Systems Inc.

🏆 Expertise: Buyer’s Agent, Listing Agent, Relocation, Property Management, Landlord

Quick Features

Home Evaluation: Complete home evaluation with home price and market analysis.

LamacchiaLinks: Homes that are not listed traditionally are restricted from public display (like MLS and other search sites) by local regulations, but Lamacchia Realty agents have the ability to make these privately listed off-market homes available to you.

Relocation Services: Their network provides clients with access to top-notch real estate agents in over 50 countries- where they can go anywhere and they will help you get there.

Lamacchia Luxury: Professional photography, animated 3d floor plans, and national exposure through our affiliation with Leading Real Estate Companies of the World.

🔍 Explore: Top REALTORS in Massachusetts

  • Reverse Prospecting Tool: Through this tool, called LamacchiaLinks, their agents can work with one another to find buyers for homes that may not even yet be listed!
  • Real Estate Websites: Listing the properties on MLSs as well as various real estate websites for maximum exposure
  • Interactive Floor Plans: They use this feature on every listing that they make.
  • Professional Photos & Videos
  • Social Media: Facebook Ads, Instagram, Youtube, TV

Lamacchia Realty has a 4.9/5 rating on Zillow.

Essex County, MA
Bristol County, MA
Norfolk County, MA
Suffolk County, MA
Plymouth County, MA
Middlesex County, MA
Worcester County, MA
Ashburnham, MA
Norwood, MA
Westminster, MA
Hubbardston, MA
Boylston, MA
Worcester, MA
Fitchburg, MA
West Boylston, MA
Westford, MA
Woburn, MA
Princeton, MA
Sterling, MA
Hyannis, Barnstable, MA
Gardner, MA
Templeton, MA
Waltham, MA
Leominster, MA
Watertown, MA
Dedham, MA
Ashby, MA
Shirley, MA
Lunenburg, MA
Groton, MA
Ayer, MA
Townsend, MA
Clinton, MA

4. Gibson Sotheby’s International Realty

Best for Luxury Properties

Gibson Sotheby's International Realty

  • Hyperlocal Agents
  • 3.5 Stars 3.5/5 (46 reviews)  

About: Gibson Sotheby’s International Realty is Eastern Massachusetts’ premier real estate brokerage firm and an affiliate in the Sotheby’s International Realty network. Colleen Barry is a 15-year veteran of the real estate industry and is the CEO of Gibson Sotheby’s International Realty.

📜 Features: They offer a heritage of hyperlocal expertise, white-glove service, exclusive media partnerships, global marketing reach, and access to a worldwide referral network consisting of approximately 1,000 offices in over 72 countries and territories. They have 24 offices and over 350 sales associates throughout Boston, Greater Boston, the North Shore, the South Shore, and Cape Cod.

🏆 Expertise: Home Staging, Buyer’s Agent Services, Closing Services, Virtual Consultations, Buyer Evaluation

🏡 Annual Sales Volume: $4.2B in 2021

🔍 Explore: Seller Disclosure Requirement in Massachusetts

  • Photography and Videos: This also includes video, 3D tours, drone photography, and detailed floor plans
  • Brochures & Print Media: Including custom property flyers, multi-page brochures, and direct mail postcards
  • Digital Advertising: Targeted Facebook and Instagram campaigns
  • Press Coverage: Leading media outlets to generate local, national and international exposure for our listings
  • Marketing
  • Strategic Planning
  • Email Marketing

Gibson Sotheby’s International Realty has a 3.5/5 rating on Yelp.

Boston, MA, USA
Cambridge, MA
Wellesley, MA
Weston, MA
Sudbury, MA
Needham, MA
Concord, MA
Hingham, MA
Cohasset, MA
Cape Cod
Cape Cod, MA
Orleans, MA
Brewster, MA
Harwich Port, MA
Chatham, MA
Provincetown, MA
Dennis, MA
Manchester-by-the-Sea, MA
Arlington, MA
Woburn, MA
Winchester, MA
Lexington, MA
Brookline, MA
Newton, MA
Charlestown, MA
Dorchester, MA
Plymouth, MA
Marion, MA
Mattapoisett, MA
Gloucester, MA
Beverly, MA
Natick, MA
Dover, MA
Wayland, MA
Lincoln, MA
Acton, MA

5. Berkshire Hathaway Robert Paul Properties

Luxury Properties Specialist

Robert Paul Properties BHHS

  • Nation’s Top-Producing Brokerage Firms
  • $140 Billion in sales volume in 2020

About: Established by Robert Kinlin and Paul Grover, Robert Paul Properties is a local and privately owned real estate company in Massachusetts

🏆 Expertise: First-time Buyers, Luxury Real Estate, Waterfront Real Estate, Homes for Sale, Condos for Sale, Boston Real Estate, and Cape Cod Real Estate

For Buyers
First-time Buyer Support

For Sellers
Comparative Market Analysis
Market Research
Negotiation Support
Inspection and Disclosures

For Agents
Global listing syndication
Professional training
Ongoing education

Berkshire Hathaway HomeServices
With nearly $140 Billion in sales volume in 2020, over 50,000 real estate sales professionals, and 1,600 offices throughout the U.S. and beyond, the Berkshire Hathaway name brings to the real estate market a definitive mark of trust, integrity, stability, and longevity.

🔍 Explore: Top Real Estate Agents in Massachusetts

FOREVER Cloud” technology suite: A powerful source for lead generation, marketing support, social media, video production/distribution

Real Estate I.Q. System: The system combines the Berkshire Hathaway HomeServices brand, marketing resources, and technology with progressive education, training, coaching, and consulting

Award: RIS Media Top 1000 Power Broker 2021

No reviews were found on any credible platform.

Cape Cod
South Coast
South Shore

How to Choose the Right Real Estate Company

1. Home Seller

When buying or selling a house in Massachusetts, 9 out of 10 times a homeowner uses the services of a real estate agent or broker, making the selection of the most qualified agent critical to a successful real estate transaction.

1. InquireWhen choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.
2. Marketing strategyQuestion the marketing strategy, technology platforms, references, and connections a broker has with other real estate professionals before making a decision.
3. Full-time ProfessionalMake certain to hire a professional who is available on a full-time basis.
4. GuidanceIdeally, a realtor will be able to guide you through the process of searching for and purchasing a house.
5. Local RealtorLocal realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.

In addition to this, there are several other factors to consider:

Readily Available Agents or Brokerage: While there are competent part-time agents who sell properties, you must hire someone who can show your home at a time that is convenient for you.

Offer Suggestions: Pools, screened-in porches, and other desirable features are known to attract buyers to the area.

Similarly, ask the agent if there are any improvements to be made to the house to make it more desirable. The best agents will often make these suggestions and complete them on priority.

Local Expert: Hire or retain a local expert. Ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Look through local real estate publications to see which agents have the most listings.

» More: Top Real Estate Agents in Massachusetts

2. For Home Buyer

In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.

There is a specific set of abilities that distinguishes the best real estate agents from the rest when it comes to buying a house. Let’s find out

Point to RememberDescription
Good CommunicationBuying a home is just as much a team effort as it is a one-on-one effort between the buyer and the agent, and the buyer's agent and the selling agent. Don't forget to look for an agent who is a good communicator and can answer all of your questions about the home-buying process.
Reliable ExperienceWhen interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.
Strong Local Market KnowledgeEach market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is thorough with local market trends. Ask about the basics, like average time on the market for new listings, average sale prices, local market trends that you should know about, and the time it takes for their clients to find and close on a new home. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).
Positive ReviewsOnline reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent. Look for past clients who have positive things to say about their experiences. It is also important to distinguish between complaints about the realtor and the stress of buying a home.
Personal RapportUltimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs. If you get bad vibes, trust your gut and find someone else.

» More: Top REALTORS in Massachusetts You NEED to Know

3. Real Estate Professionals

There are certain points you need to keep in mind while choosing the right real estate brokerage

1. Commission Split:

Most realtors work on commission.

When they sell, they have to split the profits with their broker. Brokers charge various commissions. (Some real estate brokers in Massachusetts do offer salaried positions, but they are rare).

While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage that offers you a commission split you can live with.

For Example: Let’s say you sell a $300,000 home, and the average commission in your area is 6%. And this 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. A 60/40 commission split means you get 60% of $9,000, or $5,400. Of course, this commission is pre-tax.

What’s a good commission split?

Commission split depends on your industry, your market, the broker’s support and resources, and more. Also, understand the split and how you can increase your percentage over time. Remember that some brokerages now offer real estate agents a salary and benefits package, so you may want to shop around if this approach appeals to you.

Here is an example of a commission split for 2 companies:

1. Sotheby’s70 / 30
2. Coldwell Banker Real Estate50/50, 60/40, 70/30 (capping system)

2. Brokerage Culture

Before choosing a real estate broker, consider your work environment. Like other businesses, real estate brokerages develop a culture that guides their operations.

Are you looking for a family-oriented, small-town brokerage? Or do you prefer a big-box franchise brokerage that leaves you to your own devices? Is it a weekly get-together or a company caravan? The best way to learn about a company’s culture is to talk to employees or attend company events.

3. Reputation of the Company

Begin your research by performing a buyer-like Google search as you want a brokerage with a solid market presence and a good reputation as you can rely on them to find leads if they have a large market share.

The brokerage’s niche is also vital and with the right match, you can triple your income. In addition to this, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.

4. A Franchise or Independent Brokerage

When choosing a real estate broker, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.

A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.

Independent firms are usually small to medium-sized and based locally. Working for an independent broker gives you more freedom to run your business as you wish.

5. Receive Offer Support

For example, some brokerages provide extensive mentoring and free advertising. While some other brokerages are merely stopgaps while you build your own business.

There are many variations between the two extremes, and it comes down to personal preference.

Best Real Estate Companies to Work For in MA

real estate company employs licensed real estate agents who represent local buyers and sellers. Let’s discuss the 2 of the best real estate companies to work for in Massachusetts based on commissions, fees, training, brand recognition, and marketing efforts.

Sotheby’sAgents looking for access to international markets
Coldwell Banker RealtyMarketing, lead generation, and other tools for tech-savvy agents

💰 With Houzeo, you save $12,000 more on an average U.S. home >> LIST NOW! <<

What does Houzeo Offer? – A Quick Glimpse

💻 Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 Available only on weekdays up to 1 pm, and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

▶️ Click Here: What American Home Sellers Have To Say About Houzeo?

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Final Word

Overall, it has been interesting to see a lot of digitally-driven real estate agencies in Massachusetts grow much faster than the real estate brokerages offering full In-person service in the last few years! The above list covered the top real estate companies in Massachusetts, which will guide you to make an informed choice.

Resources for Selling Your Massachusetts Home

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Best Flat Fee MLS Massachusetts Companies

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How To Sell A House By Owner In Massachusetts

From pricing to listing to managing showings and negotiating offers, here’s our guide on how to sell a house by owner in Massachusetts.

Best Real Estate Websites in Massachusetts

Real estate transactions are complex. In this blog, we have compiled a list of the best real estate websites in Massachusetts to help you.

Best Companies that Buy Houses for Cash in Massachusetts

Here are the best companies that buy houses for cash in Massachusetts and Make Instant Cash Offers Discover who the best is.

Frequently Asked Questions

List of Top Real Estate Companies in Massachusetts

1. Houzeo
2. Coldwell Banker Realty
3. Lamacchia Realty
4. Gibson Sotheby’s International Realty
5. BHHS Robert Paul Properties

How much do realtors make in Massachusetts?

The average salary for a Real Estate Agent is $89429 per year in Massachusetts, as per

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