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5 min read Feb 27, 2024

6 Best Real Estate Companies in Wisconsin (2024 Updates)

Home prices in Wisconsin have increased by 5.5% Y-O-Y and are now at a whopping $274,400. Simultaneously, mortgage rates have witnessed a sharp decline from 7.79% in Oct 2023 to 6.63% in Jan 2024. The market is booming for both sellers and buyers. If you want to sell your home or buy a new one, NOW is the time to do so!

Real estate companies can help you get access to the MLS quickly. Whether you use a Flat Fee MLS company or a discount brokerage, you will receive a quick and affordable real estate transaction.

Top 6 Wisconsin Real Estate Companies:

    For Home Sellers
  1. Houzeo: Best Technology
  2. RE/MAX: Expert Assistance
  3. Redfin: Best for Marketing Properties
    For Home Buyers
  1. eXP Realty: Online Brokerage
  2. Berkshire Hathaway: Best for Commercial Properties
  3. Zillow:User Friendly App

Best Real Estate Companies in Wisconsin for Home Sellers

Discover the best home-selling companies in the Badger State. From lively Miami to the beautiful Gulf Coast, we have found the 3 best companies for you.

1. Houzeo

#1 Flat Fee MLS Service

Houzeo.com

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • Houzeo has 4.9 out of 5 stars 4.9/5 (8,000+ reviews)

Houzeo is real estate company headquartered in New York.

Houzeo offers 4 Flat Fee MLS packages.

  • Bronze Package – $399: This package offers Houzeo listing only for 6 months with 24 photos.
  • Silver Package – $399+0.5% at Close: This offers maximum photos upload and provide you with seller disclosures.
  • Gold Package – $429+0.5% at Close: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for like, Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Confirm all prices on your particular state’s pricing page before you list.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 mins.

Houzeo is America’s #1 Flat Fee MLS service because of 4 reasons:

  1. Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
  3. 100% Online: Houzeo is high-tech platform with its easy listing, fast changes, online showings, and online offers. Houzeo mobile app is also very powerful.
  4. No Hidden Fees: In most states, you’ll be paying just a small flat fee to list on MLS by owner. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the listing agent commission.

There are no dealbreakers with Houzeo.

» Is Houzeo Good for You?  Houzeo addresses all Houzeo complaints from home sellers.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo ReviewsHouzeo is rated Excellent by 8,000+ home sellers.

Houzeo.com is Wisconsin’s #1 real estate company. It provides an unbeatable combination of maximum savings, 5-star customer support, and cutting-edge technology.

Houzeo provides affordable listing packages to Wisconsin FSBO home sellers. Also, its offer management and showings tool will help you ace your real estate journey like a pro.

2. RE/MAX

Good Exposure

RE/MAX

RE/MAX
  • 3% - 6% Commission
  • 1.5 Star 1.1/5 (300+ reviews)

RE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.

  • No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.

👉 Our Take: RE/MAX is known for its reputation and credibility. The company’s agents will guide you throughout the entire selling process. However, the huge commission can be heavy on your pocket.

Key features of RE/MAX are:

  • Global Reach: RE/MAX has 100,000 agents, and its network is spread over 100 countries.
  • Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
  • Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.

Here is a drawback of RE/MAX:

  • Poor Customer Reviews: RE/MAX has many customer complaints. Previous customers have also said that their home-selling process got delayed.

RE/MAX has a poor rating of  1.1 out of 5 stars from 300+ users on Consumer Affairs.

RE/MAX, LLC is a part of RE/MAX Holdings, which is one of the world’s largest real estate franchisors. The company operates in over 100 countries and has more than 100,000 agents worldwide.

RE/MAX provides expert assistance to the sellers. However, previous customers have complained about lack of communication from its agents.

3. Redfin

BEST TECH-ENABLED BROKERAGE

Redfin.com

redfin-logo-DRB
  • Listing Fee: 1% of Sale Price
  • Available in 80+ U.S. Markets
  • 4.25 stars 4.3/5 (66+ reviews)

Redfin does not disclose its pricing on its website. Sellers will have to pay common closing costs.

  • It offers 0.5% buyer’s rebate. To avail this, you’ll have to buy and sell with them.

👉 Our Take: Redfin offers 1 rebate option but with a strict clause. While, other real estate companies are willing to offer a higher rebate.

» Redfin Reviews: The reality of the buyer’s rebate.

Here are some advantages of choosing Redfin:

  • Advanced Technology: With 3D walkthroughs and 40+ filters to narrow down your search, the Redfin app makes it easy to find the right home from anywhere.
  • Paired With Local Agents: Local agents know their market better. This can help you secure a good deal.
  • Home Tour: You can see updated listings every 5 minutes on their website. You can also schedule a home tour for the same day.
  • Nationwide Coverage: Redfin covers 80+ markets in the US.

Here are some limitations we found with Redfin.

  • Strict Rebate Criteria: Clients who sell and buy with Redfin within one year get a rebate of 0.5%.
  • No Freedom in Agent Selection: You get an agent assigned automatically without having a choice in the matter.
  • Agents Are Less Incentivized: Unlike traditional agents who work for commission, Redfin agents get a fixed salary. This can demotivate them from offering you additional services.
  • Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.

Redfin has an average rating of  4.3 out of 5 stars from 66+ reviews on Google.

» Redfin Reviews: The Reality of the 1% Fees, Pros, Cons, and Alternatives!

Redfin is primarily known for its advanced tech platform and mobile app. It covers 80+ markets in the US.

However, Redfin’s listing agreement states they will list your property on the MLS in 18 days. Services like Houzeo will list you on the MLS within 24 to 48 hours.

Best Real Estate Companies in Wisconsin for Home Buyers

Explore the top home-buying companies in Wisconsin. From Jacksonville to Tampa, you can discover affordable homes.

1. eXP Realty

Global Online Brokerage

eXp Realty

exp_realty_200x90
  • Based in Washington
  • Technology Driven
  • 2.7/5 (10+ reviews)

eXp Realty is one of the top US real estate companies that provide a variety of services to buyers. To help their clients, agents use cutting-edge technology from the cloud-based platform and database system.

  • Traditional Agent: eXp Realty has agents with experience and expertise in real estate. They can help you get the best value for your property and sell it faster. Typically, real estate commission is 5 -6% of the home’s sale price

👉 Our Take: The real estate agents of eXp Realty are experienced professionals. We recommend going for this company if you want to work with a traditional real estate agent and are a first-time home buyer.

Key features for eXp Realty are mentioned below:

  • Local Expertise: eXp realty agents have expertise in local real estate market data. Their market insights will help you in your real estate transactions.
  • Investment Advice: Their agents guide you in your financial and investment decisions.
  • Assistance with Negotiation: Whether it is about negotiating home offers, inspection amounts, repairs, or legal agreements, you will get a negotiator to do it on your behalf.

Here are a few red flags we found about eXp Realty:

  • Agent Experience: Agent-to-agent experience differs and few customers had issues with their agents.
  • Mortgage: Few customers also had issues with lenders and mortgage companies they have associations with

 

eXp Realty has a rating of 2.7 out of 5 on Google Reviews.

eXp Realty is headquartered in Washington. It has local agents with expertise and they will help you in the real estate transaction. If you are a first-time home buyer, you can choose eXp Realty to guide you throughout the real estate transaction.

Agent-to-agent experience might differ. Read agent reviews online and try to get a recommendation from a reliable source.

2. Berkshire Hathaway HomeServices

💫 Luxury Listings

Berkshire Hathaway

berkshire-hathaway-logo_
  • Based in Minneapolis, MN
  • Elite Clientele
  • 2.5/5 (60+ reviews)

Berkshire Hathaway HomeServices is a real estate brokerage franchise in the US. Headquartered in Minneapolis with over 44,000 real estate agents and 900 offices, BHHS makes over $136 billion annually in residential real estate transactions.

  • No Service Fee: As a buyer, you can register with Berkshire Hathaway HomeServices for free of cost.

👉 Our Take: Berkshire Hathaway HomeServices provides its services to all kinds of home buyers whether you are a first-time home buyer or a luxury home buyer.

» Selling a House: Things you need to know!

Key highlights of BHHS include:

  • Search Tool: BHHS provides you with a search tool so you can browse through a variety of homes available in the market.
  • Assistance in Paperwork: The agents handle all paperwork for you in relation to buying a house.
  • Market Knowledge: BHHS agents provide practical knowledge and guidance based on years of local market expertise. With in-depth property and community information, they help you finalize your dream home.
  • Mortgage Calculator: They provide a mortgage calculator by which you can figure out the monthly payments of a home mortgage loan, based on your desired home’s sale price.
  • Start to Close Assistance: BHHS agents are experienced in handling all phases of the purchase process, including home inspections.

Few red flags we found about Berkshire Hathaway include:

  • Inconsistent Agent Quality: Since BHHS franchises are independently owned and operated, agent experience differs from one location to another.
  • Poor Reviews: Customers have complained about delayed transactions and a lack of communication from the agent’s end.

 

Berkshire Hathaway has a rating of 2.5 out of 5 from 60+ reviews on Best Company.

Berkshire Hathaway HomeServices provides buyers with unlimited access to their daily updated listings with pictures, details, property features, and nearby amenities to help them choose the best home.

You can also opt for their email updates that apprise you of new homes on the market. However, Berkshire Hathaway HomeServices offers its services mainly in Wisconsin and nearby areas.

3. Zillow

Largest Marketplace

Zillow

Zillow
  • Based in Washington
  • 1.1/5 (700+ reviews)

Zillow is the most visited real estate website. Zillow provides an exceptional home buying, renting, and selling experience.

  • Zillow Premier Agent: You can connect with an agent representing a particular property and get their commission rates on request. Typically, a buyer agent charges a 2%-3% commission on the sale price.

👉 Our Take: Zillow’s Zestimate can be helpful for initial research, but don’t rely solely on them.

» Zillow Offers Reviews: Everything you need to know about Zillow

Key Features of Zillow:

  • Home Search: Zillow’s platform allows you to search for homes based on various criteria like location, price, size, features, etc.
  • Mortgage Calculator: It allows you to compare mortgage rates from various lenders. You can pre-qualify for a loan through Zillow Home Loans.

Zillow has some major drawbacks that home sellers should be aware of.

  • Poor Customer Reviews: A staggering number of customers have complained regarding their disappointing experience with Zillow.

Zillow has a rating of  1.1 out of 5 on Consumer Affairs.

 

Zillow is the most popular real estate website in America. It was founded in the year 2006 and is headquartered in Seattle.

Moreover, Zillow extracts data from top MLS platforms. It helps buyers view the listings directly on the platform.

Find Your Dream Home 🏡

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Where do you want to live?

How to Choose the Best Real Estate Company in Wisconsin?

You can choose the best real estate company in Wisconsin based on these factors:

  • Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.
  • Strong Technology: A company’s website should have robust technology that can make selling or buying a house faster and more efficient. Also, look for features like virtual tours, high-quality photos, and user-friendly interfaces.
  • Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that offers prompt and also have helpful customer service.

Final Word

Real estate companies help you ace your home selling or buying journey. However, before you choose a real estate company in Wisconsin, we suggest you conduct thorough research.

The basic requirements for a good real estate company are experienced and dedicated agents, maximum savings, tech-savvy, and quick transactions. With Houzeo, you get all these factors on one single platform.

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Frequently Asked Questions

Which is the best real estate company in Wisconsin?

The best company in Wisconsin is Houzeo. It offers sellers maximum savings, advanced technology, 5-star customer support, 100% online experience, and listing exposure.

» Best Real Estate Companies in Wisconsin: Find out the top companies in Wisconsin.

What are the best real estate companies for buyers in Wisconsin?

The best real estate companies for home buyers in Wisconsin are Zillow and Berkshire Hathaway HomeServices. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.

How can I sell my property quickly in Wisconsin?

You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in Wisconsin.

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