10 min read May 24, 2022

Top Real Estate Companies In Wisconsin(WI): Which One Should You Choose?

✍️ Editor’s Note: The total number of homes sold in 2021 in Wisconsin stood at 90,844. The real estate companies in Wisconsin(WI) played a crucial role in these sales.

» Save: AMERICANS have listed $3.5 billion worth of properties on Houzeo.com in 2021. Start your FREE listing NOW!
Real Estate Companies in Wisconsin Featured Image

Wisconsin has over 17,000 Realtors linked with various real estate companies. The more advanced the real estate company is, the more tools will the real estate agent have to help you in your real estate transaction.

In this blog, we have researched and selected (out of hundreds) some of the top real estate companies in Wisconsin(WI) to make your job easier.

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At a Glance: Top Real Estate Companies In Wisconsin(WI)

CompaniesKey HighlightsCustomer Reviews
Houzeo📱 Advanced Technology

💲 Maximum savings

🌟 Stellar Customer Reviews

📃 Fast Listing Changes
⭐⭐⭐⭐⭐ (2,760 reviews)
Shorewest Realtors🏠 Best for Residential Properties⭐⭐ ⭐ ⭐ (14 reviews)
Century 21 Affiliated🏢 Best for Commercial PropertiesNo Substantial Reviews Found
Coldwell Banker Realty😇 Deep Real Estate Expertize⭐⭐⭐⭐ (138 reviews)
Keller Williams Realty📈 Great Marketing Tools⭐⭐ ( 115 reviews)

Reviews: 10 Top Real Estate Companies In Wisconsin

Houzeo – Best Overall

Best Overall
  • Affordable listing fee: $349
  • Available nationwide
  • 4.75 Stars 4.9/5.0

    (2,760 Reviews)

🏢 About: Houzeo is the most popular and competitive platform for sellers looking for full service affordable companies that will give maximum savings with minimum real estate agent interaction. Also, Houzeo is considered to be the best Flat Fee MLS and FSBO provider in the US real estate market.

⚡  Package Customization: You can customize the listing packages as per your requirements and even opt for services like contract review, pricing assistance, professional photography, and more as per the requirement.

⭐ 5 Star Reviews: Houzeo has superior reviews on popular websites like Google and Trustpilot.

🏆 Best For: Zero hidden fees, MLS exposure, 100% automated process, Listing within 8 business hours with Houzeo Concierge, Buyer leads directly shared with the seller, Counteroffer feature, and Affordable full-service packages` No other real estate company comes close to offering such features.

💰 Affordability: Houzeo is an advanced tech platform that allows home sellers to list their homes on the MLS for a small flat fee. Sellers work with a listing agent who doesn’t typically charge a commission. This saves you almost 50% of the agent commissions right away.

»SAVE: Start your free listing on Houzeo.com today!

Houzeo uses cutting edge technology to offer unmatched services to their clients.

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Lightning Fast Listing & Changes: Houzeo is 100% online. Listing can happen in under 60 minutes and any MLS listing changes are updated quickly.
  • Houzeo Showings: Manage showing appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter any offer. In a multiple-offer situation, you can also call for the highest and best offers.
  • Buyer Search: Buyers can contact you directly on Houzeo.com instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you in ensuring the successful closing.
  • Digital Transaction Management
  • Houzeo ID Secure
  • Pro Directory
  • Houzeo Buyer Lead Manager
  • Houzeo Mobile App: All features are at your fingertips with Houzeo mobile apps for iOS and Android.

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.

Houzeo is available nationwide.

Introducing the Houzeo Mobile App!

  • View your listing
  • Review and compare offers
  • Manage showings with Houzeo Showings
  • Counter an offer
  • NEW! Buyers can now search your property and save it in “Favorites”

Start Your FREE Listing NOW!

Shorewest Realtors – Best for Residential Properties

Best for Residential Properties
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Shorewest Realtors

Company Link
  • Top real estate company for residential and commercial properties in WI
  • Available nationwide
  • 4 Stars 3.9/5.0

    (14 Reviews)

🏢 About: Shorewest Realtors was founded in 1946 under the name “Wauwatosa Realty”. 70 years and counting, the company today has 26 offices and over 1000 associates in Wisconsin. Shorewest Realtors is a family owned company with generations keeping the same tradition in place as they had 70 years back i.e. solving real estate problems of other families. The company claims to be Wisconsin’s largest home seller.

👨‍⚖️  Advantage: Shorewest Realtors is one of the exclusive real estate companies in Wisconsin with a rich history. The company deals in both residential and commercial sales. The company also deals and helps in farms, condos, luxury, and duplex sales. The company is also known for relocation and mortgage related real estate services.

Selling With Shorewest RealtorsSelling with Shorewest Realtors is easy and smooth. The company focusses on hiring the right agent to cater to home seller needs. All the negotiations with buyer and buyer agent, contract reviews, etc. are taken care by Shorewest Realtors through their knowledgeable and professional Realtor. The company also provides Comparative Market Analysis (CMA) to help sellers set the right price of their property. Shorewest keeps you updated with all the steps while selling a property by providing a checklist.

Buying With Shorewest Realtors

Shorewest Realtors similar to selling process also take care of buying process. All you need to do is to hire a buyer agent from the company to find your dream home. You can talk to and interview the agents to choose the best one for you. All the steps right from selecting the homes to visiting them to sending offers to closing, everything is taken care by your Shorewest Realtor. The buying steps could be complex but Shorewest Realtors claim to make the process easier by helping the buyers at every step.

»Explore: A Sellers’ Guide to Handling Multiple Offers

With shorewest.com, customers can find homes by location, price range, etc. There is also the capability to display guided home tours through the platform. Buyers get the details of open houses and access to mortgage calculator.

With myShorewest, buyers can do a lot like saving and customizing property search and even get emails when a new property is listed. The company also have a technical system using which the properties are shared with all the associates of Shorewest.

Shorewest Realtors has a 3.9 out of 5 rating on Google.

Shorewest Realtors caters following MLS’: Metro MLS, RANW MLS, Greater Northwood MLS, and South Central Wisconsin MLS.

Century 21 Affiliated – Best for Commercial Properties

Best for Commercial Properties
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Century 21 Affiliated

Company Link
  • Best Century 21 franchise in the world
  • Available nationwide
  • No substantial reviews found

🏢 About: Century 21 Affiliated is a franchise of Century 21 and is a full service real estate company. It has been the #1 franchise of Century 21 in the world for last 8 years consecutively. The company is a one-stop solution for home selling, buying, relocation services and much more. Century 21 Affiliated was founded in the ’80s and was the result of merger of three Century 21 franchises. The franchise made it to the top 10 brokers in the US in 2002.

👨‍⚖️  Advantage: Century 21 Affiliated has been one of the most productive franchises of Century 21. Century 21 Affiliated is present in 5 states apart from Wisconsin thus giving the franchise a good reach.

Selling With Century 21 AffiliatedJust like many other real estate companies, Century 21 Affiliated is known for its professional environment. The real estate agents here are knowledgeable and experts in selling properties. The franchise claims that their agents will go out of the way to help the customers sell their homes with top dollar. Century 21 Affiliated agents take care of listing, contract reviews, offer management, closing, and much more.

Buying With Century 21 AffiliatedBuying with Century 21 Affiliated brings a great experience. The Century 21 Affiliated REALTORS consider everything that a buyer agent would consider. They take care of offer input, paperwork, arranging home visits, helping in consultation with lender, and much more. The agents also make sure that every aspect of buying is taken care including deposit of earnest money, negotiations, etc.

👉 More: Selling a house in Wisconsin: What you need to know!

The technology used by Century 21 Affiliated is what is available as part of Century 21. They lay special focus on real time information and in-depth market analysis. Centralized technology and market evaluation forms the core part of the franchise’s tech stack.

We couldn’t any hard data about the technology used at Century 21 Affiliated. As a brokerage that operates traditionally and offers in-person support, we assume some aspects of the real estate transactions happen offline.

No substantial reviews found.

Century 21 Affiliated covers major areas in Wisconsin and is also present in Michigan, Indiana, Illinois, Minnesota, and Florida.

Coldwell BankerReal Estate Experts

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Coldwell Banker

Company Link
  • One of the largest full-service real estate brokerage in the country
  • 4 Stars 4.0/5.0

    (138 Reviews)

🏢 About: An American real estate franchise, Coldwell Banker Realty LLC is one of the largest real estate companies in the country. Coldwell Banker has multiple subdivisions that cater to different states and counties. They are known for their real estate expertize considering they were founded in 1906.

Coldwell Banker Real Estate LLC has over 3,000 offices around the globe making it the most popular real estate franchise. It is owned by Realogy Brokerage Group (RBG) which is considered to be the largest residential real estate brokerage in the US.

👨‍⚖️  Advantage: Coldwell Banker agents have deep real estate expertize that helps the clients in a number of ways. The increased accuracy of market knowledge, advanced pricing tools, and access to comprehensive housing data enable them to make the selling process more efficient, enjoyable, and successful for you, their client.

There are multiple brokers of Coldwell Banker that serve specific local areas in the state of Wisconsin. This makes the job focussed at targeted areas.

Buying and Selling with Coldwell Banker: Coldwell Banker works for both the home sellers and buyers. The features they provide give an extra edge to the buyers to close a deal at the appropriate sale price. The agents take care of contract review, house showings, inspection, appraisal, negotiations, and more.

For sellers, Coldwell Banker has a Full Service Marketing System that helps them in E2E real estate transaction. After listing with Coldwell Banker, home sellers need to relax as most of the tasks are provided by the agents. Selling a home is not an easy job, but the Coldwell Banker’s agent is at your disposal understanding your requirements and needs. Home selling checklist, near accurate sale price, and other parameters are taken care by the agent.

» Learn: Creative Ways to Market a House.

For every transaction, real estate agents affiliated with Coldwell Banker are supported by the extensive resources and the global reach of the Coldwell Banker® brand.

Let’s look at the “Coldwell Banker Agent Advantage”:

  • Coldwell Banker Suite of Technology: Innovative products for agents ranging from big data solutions to helping them price properties and identify buyers, marketing luxury properties, etc.
  • Coldwell Banker eMarketing Center
  • Listing and Post-Listing Presentations
  • Enhanced Listing Syndication tools
  • Calendar of Events
  • Single Sign-on
  • Email integration via MS Office 365 or Gmail
  • DocuSign Rooms and ZipForm Plus

Coldwell Banker has a rating on 4.0 out of 5 on Consumer Affairs.

Coldwell Banker covers majority of Wisconsin.

Keller Williams – Advanced Marketing Tools

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Keller Williams

Company Link
  • Globally identified real estate company with advanced technology and marketing tools
  • 2 Stars 1.8/5.0

    (115 Reviews)

🏢  About: Keller Williams Realty (commonly referred to as Keller Williams) is an American real estate technology franchise that is headquartered in Austin, Texas. The company was founded in 1983 and has offices internationally. In fact, there are more than 1,100 offices and more than 200,000 associates that are linked with the company across the globe. It is the third-largest real estate franchise company in the US.

👨‍⚖️  Advantage: KW was the top innovative company in 2019 as per Fast Company’s list. Technology coupled with exclusive marketing tools makes it a powerful real estate company for customers. The agents help the customers in end-to-end real estate transactions.

Selling With Keller Williams: Keller Williams like any other real estate company provides all the required services to the customers. A KW agent will ensure that your property gets the maximum exposure (listing on MLS) and is sold at the right price. All the negotiations, contract reviews, documentation, home showings, inspection, appraisal, and more are taken care of by the agent.

Buying With Keller Williams: KW emphasizes on buyers as well. The agents collaborate with buyers to schedule the home visits. The agents will help in creating the perfect contract as per the buyer’s needs. KW agents will help in scheduling the home inspection after an offer is accepted. KW stresses the fact that buyers should keep in touch with their agents throughout the buying process.

A KW agent may help a buyer in negotiating with the home seller for who will pay the home warranty. The agent will also help the buyer during the closing day so that the real estate transaction is smooth.

»Explore: A Sellers’ Guide to Handling Multiple Offers

Keller Williams has a feature called Keller Cloud which is the base of technology implemented in the company. They make use of AI and Machine Learning to aid in the functioning of the agents and creating smooth real estate process for customers.

Keller Williams is rated 1.8 out of 5 (out of 115 reviews) on Trustpilot

Keller Williams covers major areas of Wisconsin.

Choose The Best Real Estate Company In Wisconsin

For Home Sellers

When buying or selling a house, a good percentage of homeowners use the services of a real estate agent or broker. Thus, Realtor and real estate company play a crucial roles in a real estate transaction.

Considering thousands of Realtors in the state of Wisconsin, finding the right one is important for an optimal real estate transaction. This applies to real estate company as well. Many home sellers look for a good real estate company and the corresponding real estate agent for their real estate needs.

Here’s is what you need to consider before opting for a brokerage:

1. InquireWhen choosing a real estate company, inquire about the agents in the brokerage and their experience in the real estate domain.
2. Marketing StrategyQuestion the marketing strategy, methods of communication, references, and connections a broker/brokerage has with other real estate professionals. Network is key.
3. Dedicated ProfessionalMake sure you opt for a brokerage that has dedicated real estate brokers who will help in E2E process.
4. GuidanceIdeally, a real estate company and its broker should be able to guide you through the process of searching and purchasing a house.
5. Local RealtorHiring a real estate company that has experienced local Realtors can be beneficial as these Realtors know in and out of the place where you want to sell ot buy home.

Some additional pointers that can help in your real estate journey:

👱 Readily Available AgentsIt is better to choose a brokerage that has flexible real estate agents and can work as per your comfort. Example: Showing Time flexibility is a big factor while selling your home and flexible agents can take care of that as per your convenience.
✍️ Offer SuggestionsA good agent will help home seller in identifying what all needs to be upgraded/repaired/changed before selling a house.
😇 Local ExpertA local real estate agent is always the best bet for the home sellers. The local agent will know about the neighborhood and the right price at which a house should be sold. This gives home sellers a satisfaction and more control over the real estate transaction.
👨‍👩‍👦 Taking help of friends and familyThe sellers/buyers may discuss with their friends and relatives about the local real estate companies that are popular and effective.

» Save: A local real estate company has leverage over other real estate companies because they cater to a restricted market and have in-depth knowledge of the area.

» More: Top Real Estate Agents in Wisconsin

🌟 Looking For a Reputed Real Estate Company in Wisconsin?

Choose Houzeo! Houzeo is rated 4.9 stars on Google Reviews and Trustpilot. Sell your house with Houzeo.com for a small flat fee – as less as $349!



For Home Buyers

During a real estate transaction, you will not want to be stuck with an average real estate company that will make your job difficult. A thorough consideration is required before you consider a brokerage to help in your real estate needs.

Here’s what you need to consider while hiring a real estate agent (part of a real estate company) as a homebuyer:

Point to RememberDescription
Good CommunicationCommunication is an important factor between the real estate agent and the buyer. Make sure you opt for a real estate company that focuses on communication and has transparent real estate agents.
Reliable ExperienceReliability is one of the biggest factors when it comes to choosing a brokerage and agent. You would want to work with a real estate company that has made a mark in the industry and also has experienced individuals with plethora of experience in the real estate domain.
Strong Local Market KnowledgeAs stated earlier as well, a local real estate broker is always a good option because he/she is well versed with the neighbourhood and has accurate data in place. If you find an agent, make sure you interview him/her with questions related to local market expertise. Having the local expertise can help homebuyers in multiple ways. Questions like average time on market, approximate sale price, etc. will help you identify the right agent.
Read ReviewsThorough examination of real estate agent and company reviews should top your list. Reading reviews can give you a holistic picture and make you understand what advantage or disadvantage does a broker/brokerage has. This may not be deciphered from their website as every real estate company/broker poses the same picture to the clients.
Personal RapportAs you will be spending a lot of your time with your real estate agent, make sure target the real estate company and broker that has a good rapport with the customers.

» More: Best REALTORS in Wisconsin You NEED to Know

For Real Estate Professionals

As a real estate professional, you would need to consider multiple features to be a part of a real estate brokerage:

1. Commission Split

When you sell a property, you need to split the profits with your brokerage. Real Estate companies have pre-defined commission split criteria. Some Realtors may be put on fixed salary while some may work with commission critera.

While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage that offers you a good commission split so that you can make your ends meet.

For Example: Let’s say you sell a $250,000 home and the average commission in your area is 6%. This 6% is split between the buyer and seller’s agents. Now, you’re down to 3% or $7,500. A 70/30 commission split means you get 70% of $7,500, or $5,250 while the remaining part goes to the brokerage.

What’s a good commission split?

Commission split depends on your industry, your market, support and resources, and much more. With experience, you can enter into a contract with the chosen brokerage to have a good commission split.

Here are a couple of examples of a commission split:

1. Keller Williams70 / 30
2. Coldwell Banker Real Estate50/50, 60/40, 70/30 (capping system)

2. Brokerage Culture

As a real estate professional, your priority is to get a good income and have a stable work environment. A great company culture can help the real estate agent with a good personal-professional life balance.

Looking for a small real estate brokerage that has competitive work environment or a large one with strict policies? The onus is on you to identify the right brokerage.

3. Reputation of the Company

Reputation of the company is one of the top factors to look for. You would want a brokerage that has both online and offline presence and has a name in the real estate market. A good brokerage will always provide you with leads if it has a market share.

The brokerage’s niche is also vital and can triple your income. Moreover, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.

4. A Franchise or Independent Brokerage

When choosing a real estate company, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.

A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.

Independent firms are usually small to medium-sized companies and are based locally. Working for an independent broker gives you more freedom to run your business as per your wish.

5. Receive Offer Support

Some brokerages provide extensive mentoring and free advertising. Other brokerages are merely stopgaps while you build your own business. Although you may attend an occasional sales training class or monthly brokerage meeting, you are on your own.

There are many variations between the two extremes, and it comes down to personal preference.

Best Real Estate Companies To Work For In Wisconsin

A real estate company employs licensed real estate agents who represent local buyers and sellers. Let’s shed some light on the best real estate companies to work for in Wisconsin:

HouzeoAgents looking for good exposure in technology can consider Houzeo. Also, the company provides multiple features and packages that can help them with proper income. Working with Houzeo will also give a good exposure considering it is slowly moving towards being a leading real estate company in the US.
Keller WilliamsAgents looking for a high commission structure as well as opportunities for continuing education can consider KW.
Coldwell BankerIf you want to have exposure in marketing, lead generation, and other tools, Coldwell Banker can be your go to company.
Shorewest RealtyAgents who want to have expertize in a local area can work with Shorewest Realtors. This is one of the best realty companies in Wisconsin to work for. It not only caters to residential properties but also commercial ones as well. The company can be a good launching pad for real estate agents.
Century 21 AffiliatedIf you want to work with the best Century 21 franchise, Century 21 Affiliated takes the top spot. The company deals in home selling, buying, relocation, and much more. It has coverage in Wisconsin and 4 other states.

Sell Your Home In Wisconsin With Houzeo

An important aspect of selling a house in Wisconsin or any other state is the real estate commission. Usually, the seller has to shell out 6% commission after the real estate transaction which is pretty high. Today, many Flat Fee MLS companies have come up that provide similar services at a reduced cost.

Flat Fee MLS company like Houzeo makes a listing available on the MLS at a much reduced rate. The platform also provides A La Carte services at a nominal price. Thus, you save thousands of dollars with top-notch services.

Price ComparisonHouzeoOther Real Estate Companies
Listing Agent Commission / Fee$3493.0%
Recommended Buyer Agent Commission2.5%2.5% – 3.0%
💰 With Houzeo, you save $12,000 more on an average U.S. home >> LIST NOW! <<

▶️ Click Here: What American Home Sellers Have To Say About Houzeo?

What Does Houzeo Offer? – A Quick Glimpse

💻 Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 Available only on weekdays up to 1 pm, and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email support@houzeo.com with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

Eager To Know How Houzeo Works?

Check out the following video for all the details you need:

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

Final Word

With so many real estate companies in place, it is confusing for the home sellers and homebuyers to select the one that will cater for their needs. The statement holds true for not only Wisconsin but also every other state.

A thorough research on the real estate companies that serve the state is required to finalize if it fits your criteria. Marketing tools, strategy, technology, flexibility, etc. are some of the pointers you can consider while choosing a brokerage. This blog is written to help both the home sellers and homebuyers in selecting the brokerage that helps in their real estate transaction.

Frequently Asked Questions (FAQs)

Which is the biggest and the largest real estate company in Wisconsin?

Coldwell Banker is one of the biggest real estate companies in Wisconsin with 25+ offices in the state.

Which is the best real estate company to work for in Wisconsin?

Shorewest Realtors, Century 21 Affiliated, Keller Williams, and Coldwell Banker are some of the best companies to work for in Wisconsin.

How many real estate agents are there in Wisconsin?

There are approximately 17,000+ Realtors in the state of Wisconsin.

Related: realty companies in wisconsin, real estate companies in wi, wisconsin real estate company

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