Home sellers across Honolulu dread the 6% real estate agent commission. The best discount real estate brokers use cutting-edge technology and stellar customer service making it easy to sell your home.
👉🏻 Key Takeaways
- Discount real estate brokers will help you list your home for 0.5% to 2% commission. Traditional listing brokers charge 2.5-3%.
- The discount is on the listing fee. You still have to pay the buyer agent commission, typically 2.5-3%.
- Discount real estate brokers will save you between $5,000 to $20,000 on average.
- Houzeo.com is America’s best discount real estate company. Houzeo offers the best combination of maximum exposure, commission savings, cutting-edge tech, and stellar customer service.
We’ve spent thousands of hours researching discount real estate brokers and compiled our list of the best discount real estate brokers.
Rankings: Best Discount Real Estate Brokers & Companies in Honolulu
| Rank | Discount Real Estate Broker / Company | Listing Fee | Additional Charges | Max Savings | 100% Online | Mobile App |
|---|---|---|---|---|---|---|
| 1. | Houzeo.com | $349 Flat Fee | ❌ | ✅ | ✅ | ✅ |
| 2. | Lifestyle Homes of Hawaii | $3,500 flat fee | ❌ | ❌ | ❌ | ❌ |
| 3. | Real Estate Agency LLC | 2%-4% commissions | ❌ | ❌ | ❌ | ❌ |
| 4. | Redfin | 1.5% commissions | ❌ | ❌ | ❌ | ✅ |
| 5. | Upnest | 2.5% commissions | ❌ | ❌ | ❌ | ❌ |
Reviews: Best Discount Real Estate Brokers & Companies in Honolulu
1. Houzeo.com
#1 Flat Fee MLS Service
Houzeo.com
- Listing Fee: $349
- Available nationwide
4.9/5
(5,000+ reviews)
4.9/5
(5,000+ reviews)Houzeo offers 4 Flat Fee MLS packages.
- Bronze Package – $329+: This package offers Houzeo listing only for 6 months with maximum photos.
- Silver Package – $399+: This includes everything that home sellers typically look for.
- Gold Package – $379+: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for Houzeo Showings, Houzeo Offers, and DigiTransact.
- Platinum – $349+: It includes the assistance of a licensed broker to help you with negotiations, disclosures, and closing.
👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy!
» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 mins.
Houzeo is America’s #1 Flat Fee MLS service because of 4 reasons:
- Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
- 100% Online: Houzeo is high-tech. For you, this means easy listing, fast changes, online showings, and online offers. Houzeo Mobile App is also very powerful.
- No Listing Commission: In most states, you’ll be paying just a small flat fee to list on MLS. Houzeo covers 47 states + DC! And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the listing agent commission!
There are no dealbreakers with Houzeo.
» Houzeo Reviews: Houzeo is rated “Excellent” with a 4.9 out of 5-star rating by 5,000 home sellers on Google Reviews and Trustpilot!
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
» Houzeo Reviews: Check out how Team Houzeo has addressed all Houzeo complaints from home sellers.
Houzeo.com is America’s #1 ranked Flat Fee service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
Houzeo’s Bronze Package is priced at $99+, the Silver Package is priced at $379+, and the Gold at $379 + 0.5% (Minimum $995) at closing. Sellers can ask for the full-service Platinum package which costs $349 + 1% (Minimum $995) at closing.
2. Lifestyle Homes of Hawaii
Local Expert
Lifestyle Homes of Hawaii
- Listing Price: $3,500 Flat Fee
- 4.9/5
(45 reviews)
4.9/5
(45 reviews)Lifestyle Homes of Hawaii is a flat-fee real estate brokerage that offers a full-service facility.
Lifestyle Homes of Hawaii for Home Sellers
- Low Commissions: Lifestyle Homes of Hawaii charges a flat fee of $3,500. This potentially means huge savings if the valuation of your home is high.
- Full Service: The flat fee service will include professional photography, yard signs, document management, and more.
Lifestyle Homes of Hawaii for Home Buyers
- Buyer Rebates: If you buy a property with the help of Jeffrey, you will receive 50% of his agent commissions as buyer rebates.
👉 Our Take: Lifestyle Homes of Hawaii is a top-rated local flat fee broker in Hawaii. They provide full service for home sellers and home buyers as well.
Lifestyle Homes of Hawaii is a full-service real estate brokerage that caters to both home sellers and buyers.
- Decent Listing Fee for Low-Value Homes: This flat rate option is a good bargain if your home value is below one million.
- In-House Support: You are provided in-house support with accurate pricing and features like home staging.
In our research, we found no deal breakers with Lifestyle Homes of Hawaii.
Jeffrey Samuels, owner of Lifestyle Homes of Hawaii, has 4.9 out of 5 stars from 45 reviews on Zillow.
Jeffrey Samuels is the owner of Lifestyle Homes of Hawaii with over 25 years of experience in the Hawaiian market. They are a local full-service brokerage that charges a flat fee.
Lifestyle Homes of Hawaii provide its services in Honolulu, Ewa Beach, and other surrounding areas.
3. Real Estate Agency LLC
MULTIPLE DISCOUNT PLANS
Real Estate Agency
- Listing Fee: 2% Commission
- No credible source found.
Real Estate Agency LLC is a full-service discount brokerage that offers its services to customers in Hawaii.
- Full Service – 2% Commission: They charge 2% of your final sale price as commission for their services. Their services include online marketing, professional photography, listing across high-traffic websites etc.
👉Our Take: Real Estate Agency LLC is great for home sellers as they offer discount packages and a full service experience. Unfortunately for home buyers, apart from buyer representation, there aren’t enough concrete services like Buyer Rebates.
- Agent Management: All agents working with Real Estate Agency LLC are highly qualified. They offer great insights to sellers about the local real estate market.
- Full Service: You can avail professional photography/videography, online marketing, exposure on MLS websites and much more.
- Buyer Representation: Your agent will represent you throughout the buying process, right from negotiation to closing of the deal.
In our research, we found no red flags with Real Estate Agency LLC.
We found no credible reviews online for Real Estate Agency LLC.
Real Estate Agency LLC is a full-service discount brokerage based in Hawaii.
They provide full-service packages that include agent assistance, market analysis, negotiation assistance, etc.
4. Redfin
BEST TECH-ENABLED BROKERAGE
Redfin.com
- Listing Fee: 1% of sale price
- Available in 80+ U.S. Markets
- 3.4/5
(100+ reviews)
3.4/5
(100+ reviews)Redfin is a popular discount brokearge that helps you sell for only 1.5%. They also provide a 1% discounted listing fee for buying and selling with them.
Redfin for Home Sellers
- Redfin Full-Service Agent – 1% Commission (Buy & Sell): This is a full-service package. This includes premium placement on Redfin, professional photos, and a 3D walkthrough.
- Redfin Premier Agent – 1% Commission (Buy & Sell): This package is exclusively for luxury properties and includes coordinated e-mail campaigns, luxe mailers, and brochures.
Redfin For Home Buyers
- Buyer Rebate – 0.5%: If you sell first, Redfin initially charges a 1.5% listing fee. Later, they refund 0.5% if you buy your next home with them within a year.
👉Our Take: Redfin gives your property exposure and provides other services. But you can only enjoy these benefits if you use Redfin to buy and sell.
Here are some advantages of choosing Redfin:
- Nationwide Coverage: Redfin covers 80+ markets in the US.
- Advanced Technology: They have a user-friendly website and provide a mobile app.
- Full-Service Agents at Low Commission: Redfin’s full-service package is priced at 1.5%. It saves you thousands compared to the traditional 3% listing commission.
- Detailed Marketing Plan: Redfin provides the necessary paperwork and a marketing plan.
- Buyer Rebate: If you sell with Redfin for a 1.5% commission, you get a 0.5% rebate for buying another home within 365 days.
In our research, we found some red flags of Redfin, that could make your experience less satisfactory.
- No Dedicated Service: Customers have often complained that Redfin agents are not able to give personalized service.
- Mixed Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.
- Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS.
- Limited Agent Selection: Based on customer reviews, Redfin has a limited selection of agents. This results in giving you fewer options to choose an agent.
Redfin has an average rating of 3.4 out of 5 on Yelp.
» Redfin Reviews: The Reality of 1% Fees, Pros, Cons, & Alternatives!
Redfin is primarily known for its advanced tech platform and mobile app. It covers 80+ markets in the US.
Redfin’s listing agreement states they will list your property on the MLS in 18 days. Services like Houzeo will list you on the MLS within 24 to 48 hours.
5. Upnest
TRADITIONAL COMMISSION FEES
UpNest
- Listing Fee: 2.5% of the sale price (or as decided by agent)
- Available in all major cities
- 4.7/5
(56 reviews)
UpNest is an innovative real estate marketplace that connects home sellers and buyers with agents in their area.
- Pricing: There’s no direct cost to using UpNest, but the savings are marginal. UpNest agents decide their commission fees. The discount rate varies.
👉 Out Take: We do not recommend Upnest for home sellers or buyers. UpNest’s network is reliable and quick, but savings aren’t guaranteed. You might end up paying more than you had expected.
» Is UpNest Legit? Find out if UpNest is legit!
Here are some advantages of using Upnest. No Obligation Service
- No Obligation Service: Within 24 hours timeline after signing up, UpNest will send you multiple agents you can choose from. If nothing fits, you can simply walk away.
- High-quality Agent Network: UpNest partners with top agents from leading national brokerage firms across the U.S. All agent matches remain unbiased, based on your criteria and preferences.
- User-friendly Dashboard: UpNest’s customer dashboard is intuitive and makes it easy to compare agent matches. It also features options to contact the matched agents or your UpNest Advisor with a single click.
» What is UpNest? Read the comprehensive review to know more!
In our research, we found some red flags associated with UpNest.
- Marginal Savings: The commission rates aren’t pre-defined. The negotiation ultimately relies on you. Past sellers have claimed that the lowest listing fee is 2% which is quite high.
- Inconsistent Customer Service: Customers have revealed that some UpNest representatives are extremely helpful and knowledgeable. However, rest of them struggle to answer simple questions.
» How Does Upnest Work? Agent-matching at UpNest is pretty straightforward. Check it out!
UpNest has a rating of 4.7 out of 5 from 56 customer reviews on BBB.
» UpNest Reviews: How Much Will it Save You in 2023?
UpNest connects you with agents in your area by utilizing technology and market data. They partner with top agents from leading national brokerage firms across the U.S.
However, your savings are not guaranteed. Your ability to negotiate would be the key factor in the deal. In other words, you may end up paying more commission, or discount rates won’t go low as you expected.
Here’s a quick recap of the best discount real estate brokers in America:
America’s Best Discount Real Estate Brokers (2023)
We’ve reviewed the best discount real estate brokers in 2023
What Are Discount Brokers and Companies?
Discount real estate brokers are companies or agents who sell your home for less than the standard 2.5 to 3% commission. Sellers receive basic real estate services at a pre-negotiated fee of 0.5% to 2% or even a flat fee.
The reduced fee can easily save sellers thousands in commissions.
You may be now wondering if their services are comparable to those of a traditional Realtor at this point. Discount real estate brokers typically offer the same services as full-service brokers. The key difference is in pricing.
-
🤔 Do you offer buyer agent commission to discount brokerages?
YES! Most real estate discount brokers and brokerages will recommend you pay a full buyer agent fee. It is typically between 2% and 3% in most states.
It is vital to pay a competitive commission to the buyer’s agent. This will ensure you sell your home quickly while still receiving the best price possible.
Types of Discount Brokers
Find a discount real estate broker that fits your budget and saves you the most money! The four major types of real estate discount brokerages and companies are as follows:
1. Flat Fee MLS Companies: Flat Fee MLS companies get you on the MLS for a small flat fee saving you thousands in commissions. Best Flat Fee MLS listing companies like Houzeo can get you on the MLS within 48 hours, or even faster!
2. Flat Rate Full-Service Companies: These companies charge a fixed fee instead of the regular 3% commission. This amount can be anywhere between $3,000 and $5,000. A flat-rate Realtor is perfect for homes priced on the higher end.
3. Low-Commission Estate Agents: Low-commission discount brokers offer full-service packages. These are usually priced at 1% or 2%. They cover everything from listing, negotiations, and pricing.
4. Virtual Full Service: A virtual full-service discount broker handles everything online. Companies like Houzeo, also provide full-service options that are 100% online. All services including negotiation and marketing support are at no additional cost.
Pros and Cons of a Discount Realtor
The primary benefit of working with discount real estate brokers is that they have lower overhead costs. However, a discount broker may not have as much time to communicate. They juggle many clients and may not be available for your queries.
Pros
- Reduced Fees: You’ll pay less for listing costs. While standard brokers typically charge at least 3%, discount brokers may charge as little as 0.5% to 1%.
- Full Access to Basic Real Estate Services: You receive the same basic services as you would with a traditional agent. They provide assistance with pricing, marketing, and negotiations.
- Streamlined Process: A low-cost Realtor facilitates the selling process. They are motivated to work efficiently and eliminate all unnecessary steps from the sales process.
Cons
- Not Enough Savings: Some discount brokerages may charge hidden fees or sell their services a la carte. This might add to your expenses.
- Not for First-Time Sellers: Most discount real estate brokerages are digital, so you almost never have to talk to anyone in-person. A first-time seller or buyer who needs some hand-holding may not be able to benefit much.
- Lack of Personal Attention: Discount Realtors handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized services.
- High Cancellation Fee: A discount realty company can charge a minimum withdrawal fee within a specified period of time. Remember to carefully review the terms and conditions of the contract before signing.
Discount Real Estate Brokers to Avoid
Some agent-matching websites advertise themselves as “free”. But in reality, they keep a portion of the commission received by the discount real estate brokers. Because you pay the commission, this amount comes out of your pocket.
For example, List With Clever promotes itself as an informational real estate website that matches sellers with discount realtors. Even though Clever claims to be “free”, 25% to 40% of your commission will be directed to Clever as a “Referral Fee”.
» Clever Real Estate: Check out what you lose when you sell or buy with Clever!
💸 Save Thousands in REALTOR Commission
Sell your house with Houzeo.com for a small flat fee – as low as $349!
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How to Choose a Discount Realtor or Company?
It is essential to select the right real estate agent for your home-selling journey. The following are a couple of pointers to assist you with picking the ideal discount broker or company.
1. Savings: Discount real estate brokers have a variety of pricing structures. So, choose one that maximizes savings while still providing all of the services you require.
2. Technology: Choose companies that use cutting-edge technology, offer online paperwork, and have a mobile app.
3. Customer Reviews: Check for online customer reviews. This helps you to get an idea of the kind of services you are going to receive.
How Much Can I Save With a Discount Realtor?
As a seller, you can save anywhere between $1,632 and $ 6,680.
Typically, home sellers pay 6% of total realtor commissions. The total commission is divided between the listing agent (3%) and the buyer’s agent (3%). Discount real estate brokers pre-negotiate a reduced listing agent commission of 1% to 2%.
Therefore, you save a commission of 4% to 5% on your home sale.
As a home buyer, you get a buyer’s rebate – a type of cashback received after the sale. A typical buyer rebate is 1% to 2% of the home’s purchase price.
-
🤔 What is a home buyer rebate?
A Realtor rebate is a type of cashback you receive as a buyer. Some brokerages and agents offer these rebates as an incentive to attract more buyers. Buyer rebates are allowed in 40 states.
Who Should Use a Discount Broker?
Discount Brokers are ideal for sellers and buyers who want to focus on savings.
- Sellers on a Tight Budget: Homeowners who wish to save money might list with a low-fee Realtor. This can help them save big.
- Real Estate Investors: Real estate investors who frequently trade can benefit from low-commission discount brokers.
- House Flippers: Home flipping is a strategy where an investor purchases a property to renovate it and sell it for a profit. Home flippers can save thousands on agent commissions by selling via discount brokers.
Alternatives to Discount Real Estate Brokers in Honolulu
Here are some options if you do not want to opt for a discount Realtor in Honolulu.
- Flat Fee MLS Companies: Flat Fee MLS Hawaii companies list your property on your local MLS for a flat fee of a few hundred dollars. You can save on commissions and also take advantage of their technology for a faster sale.
- List With a Full-Service Realtor: If you need hand-holding, we recommend you hire a full-service in-person Realtor. You’ll get all the professional help you need, but you will end up paying a full 5% to 6% commission.
- Sell to an iBuyer: Many iBuyers, like Opendoor and Offerpad, purchase hundreds of homes in Honolulu markets. iBuyers can be a great option if you’re wondering how to sell my house fast in Hawaii.
- Sell to Cash Home Buyers: Individual cash home buyers and companies that buy houses for cash in Hawaii make all-cash offers, usually within 24 to 48 hours. Cash buyers let you skip the hassle of listing on the MLS, inspection, appraisal, etc.
- Sell For Sale By Owner: For Sale By Owner websites will help you list and sell a house by owner in Honolulu and save thousands in listing agent commission. Many FSBO websites will also get you listed on the MLS and help you with FSBO paperwork.
» Best FSBO Sites in Hawaii: We’ve researched and reviewed all the best For Sale By Owner sites in Hawaii. See our rankings!
Savings Calculator
Here’s how much you can save with Houzeo.com!
Are Discount Brokers Worth It?
YES! There are various advantages to using a discount real estate broker. Using a cheap brokerage can save you a lot of money. The commission savings can be significant.
There are several discounted real estate brokers on the market today, each with its own set of advantages. Examine factors such as listing fees, listing time, services provided, customer service, and coverage before you choose one.
With Houzeo, you can get your home on the MLS for a small flat fee. You get access to cutting-edge tools like offers dashboard, showings management, and many more to make your selling journey easy.
» List My House on MLS in Hawaii: The fastest way to get on the MLS!
Eager to Know How Houzeo Works?
We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.
» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.
Frequently Asked Questions
1. Who pays Realtor fees in Honolulu?
Generally, it is the seller who pays the realtor fees for both the seller and the buyer agent. However, there are no laws that mandate this.
2. Are Realtor fees negotiable in Honolulu?
Yes! Realtor fees are negotiable in Honolulu. So, it's a good idea to look around and try to get a lower rate.
3. What percentage do most Realtors charge in Honolulu?
Most Realtors charge 6% in Honolulu. But this number can be anywhere from 5 percent to 7 percent.
4. Who pays the closing costs in Honolulu?
The seller pays the closing costs in Honolulu.
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Discount Real Estate Brokers Hawaii Honolulu
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