Table of Contents

5 min read May 16, 2023

Best Discount Real Estate Brokers in Milwaukee, WI

Discount Real Estate Brokers Milwaukee

Owing to its affordable cost of living and vast employment opportunities, the city of Milwaukee has become a popular location for many. The median home price in Milwaukee real estate market has increased by 9.4 % since last year. What’s more, home values in Milwaukee have increased by 14.3% over the past year.

Whether you are buying or selling a house in the city, one way to make the most is to approach discount realtors in Milwaukee who charge low commissions.

Here are some of the best discount real estate brokers in Milwaukee!

Rankings: Discount Real Estate Brokers in Milwaukee, WI

RankDiscount Real Estate Broker / CompanyListing Fee or Total Commission Additional Charges100% Online5-Star Reviews*Mobile App
Flat Fee
2.Lake Country Flat Fee$2995
Flat Fee
3. Benefit Realty1%
4.Ideal Agent 2%
5. Redfin 1.5%

Reviews: Discount Real Estate Brokers & Companies in Milwaukee, WI

1. Houzeo


logo image
  • Listing Fee: $349 Flat Fee
  • 4.75 Stars 4.9/5.0 (4,055 Reviews)

Why Houzeo is #1:, a tech company, provides an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support. It offers exposure to MLS, Zillow,, Redfin, Trulia, and hundreds of other websites.

Houzeo for Home Sellers

  • Flat Fee Packages: Houzeo offers various plans with a typical small flat fee. This will save you thousands on the seller agent commission and even more if your buyer is unrepresented.
  • Cutting Edge Technology: Houzeo’s Intellilist Management System is designed to simplify the complex process of listing management. Some other tools offers are the Seller’s Closing Cost Calculator, Houzeo Showings, and Houzeo DigiTransact.
  • Fast Listing & Changes: Houzeo is 100% online. This makes listing a home easy and quick. Moreover, contracts are auto-generated, and turn-around-time is less, especially with their 5-star customer support.

Houzeo for Home Buyers

  • Directly Connect with the Seller: Buyers can explore For Sale By Owner properties on Houzeo and directly make an offer, avoiding the hassle of involving realtors.
  • Substantial Savings: Since no broker commission is involved, the closing cost for buyers is reduced. This can help them save more money.
  • Tools: Houzeo’s closing Cost Calculator is also available to buyers. Additionally, buyers can schedule visits to the open house through the Houzeo mobile app.

👉 Our Take: is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any flat fee MLS listing service website we’ve reviewed.

» Houzeo Reviews: Testimonials and Overall Satisfaction Rating!

  • Near Nationwide Coverage: Houzeo covers 47 states + DC.
  • No Listing Agent Commission: With Houzeo, you only pay a small flat fee to get access to the MLS and all the Houzeo tech
  • 100% online: Easy listing, fast changes, online showings, and online offers
  • Max Exposure: Listings get syndicated to Zillow,, Trulia, Redfin, and 100s of other real estate sites
  • Fast Listing: Rush listing option gets you listed within a business day with Houzeo Concierge. This is best to sell your house fast.
  • Real Estate On the Go: Houzeo Mobile App mimics most functionality of the Houzeo web platform, including Offers and Showings
  • 5-Star Customer Service: Superb support that minimizes Houzeo complaints
  • No Hidden Fees: There are no Houzeo hidden fees

» Is Houzeo Legit: Learn more about’s locations and services has a 4.9 out of 5 rating on Google & Trustpilot. is available nationwide.

2. Lake Country Flat Fee


Lake Country Flat Fee

logo image
  • Listing Fee: $2,995
  • 4.75 Stars 4.9/5.0 (203 reviews)

Established in 2002, Lake Country Flat Fee is a discount realtor, a Redefined Realty flagship. They claim to have saved their clients $52 Million in commission. 

Lake Country Flat Fee for Home Sellers

  • Full-Service Flat Fee Listing – $2,995: The package includes a listing term of 6 months and 50 MLS photos. All services from listing on MLS to negotiations and closing are provided. The package also includes free listing changes & cancellations, and a yard sign.

Lake Country Flat Fee for Home Buyers

  • Buyer Rebate: They offer up to 10% of their buyer’s agent commission as a rebate.

👉 Our Take: Lake Country Flat Fee can help sellers save a significant amount in commission, lowering the closing cost. However, they are beneficial only to those buyers who have listed a property with them. 

  • Lake Country Flat Fee offers its services in South East Wisconsin including the counties of Waukesha, Milwaukee, Washington, Ozaukee, Jefferson, Dodge, Walworth, Racine, and Kenosha.

    • Comparable Market Analysis and Pre-Listing Advice: Lake Country Flat Fee compares recently sold properties and current active listings to help you price your home competitively.
    • Listing Term and Cancellation: The 6-month listing period can be extended or canceled for no extra charge.
    • Free Listing Changes: You can make changes to your listing including changing the price, photos, text, etc for no additional fees.

In our research, we found some dealbreakers with Lake Country Flat Fee.

  • Expensive Package: The only package that Lake Country Flat Fee offers will burn a hole in your pocket. There are other flat-fee MLS companies that offer similar services but at a reasonable rate.
  • Limited Coverage: The company does not cover the entire state of Wisconsin.

Lake Country Flat Fee has 4.9 out of 5 stars from 203 reviews on Google

3. Benefit Realty


Benefit Realty

Benefit Realty Milwaukee Wisconsin
  • Listing Fee: 1% of sales price
  • 4.75 Stars  4.7/5.0 (44 reviews)

Benefit Realty is a discount Realtor based in Wisconsin. Apart from seller’s agent services, Benefit Realty agents also offer the option of being the buyer agent in transactions, offering multiple-representation services.

Benefit Realty for Home Sellers

  • 3.5% or 3.9% Commission: When your listing agent is also your buyer’s agent, you pay 3.5%. If the buyer is represented by another broker, you pay 3.9%. Services include a comparative market analysis, professional photography, listing on Zillow,, open house, staging advice, negotiation, and more.

👉 Our Take: Benefit Realty can be a good option for sellers, even more so if the buyer is also represented by the firm. However, they do not offer any significant benefits for buyers.

Benefit Realty offers the following advantages:

  • Market Exposure: Your listing is syndicated to the local MLS and other real estate websites like, Zillow, and more.
  • Cancellation Policy: If you are unsatisfied with their services, you can cancel anytime. However, they haven’t mentioned any refunds in case of cancellation.
  • Save on Buyer Agent Commission: You can save on your buyer agent commission if your Benefit Realty listing agent is also your buyer agent.

In our research, we could not find any deal breakers with Benefit Realty.



Benefit Realty has an average rating of 4.7 out of 5 stars from 44 reviews on Google

4. Ideal Agent


Ideal Agent

Ideal Agent
  • Listing Price:2% commissions
  • 4.75 Stars 4.9/5.0 (4,950 Reviews)

Ideal Agent, a discounted real estate broker, helps the sellers find quality agents when compared with their competitors.

Ideal Agent for Homesellers

  • Top Agents: Ideal Agent has built a reputation of working with only the top 1% of agents. The agent matching service is free of cost, and there is no obligation to work with the recommended realtors.
  • Marginal Savings: Ideal Agent charges a commission of 2%. This means marginal savings for the sellers against the average traditional listing agent commission of 2.5%.
  • Delayed Processing: This creates a delay in the selling process. The sellers must talk to the concierge on the phone before the agent is assigned. This creates a delay in the selling process.

Ideal Agent for Homebuyers

  • Not Buyer Focused: Ideal Agent offers no significant benefits for home buyers. Buyers can hire an agent, but they need to get in touch with their customer service to set up a call with the concierge. The agent will contact the buyers only after these steps have been completed.

👉 Our Take: A major drawback of Ideal Agent is that it does not make the process of home buying easier or beneficial for the buyers. Moreover, having to speak to a concierge increases the amount of time it takes to list a property. On the other hand, helps sellers list their property in 8 business hours.  

» Ideal Agent Reviews: Read This BEFORE You Choose Them!

  • Qualified agents
  • No obligation to choose an agent
  • Add-on services like professional photos and more
  • Good customer service
  • Minimal savings
  • Single-agent match
  • Inconsistent agent results
  • No customer dashboard
  • No buyer savings

Ideal agent has a rating of 4.9 out of 5 on Trustpilot.

Ideal Agent is available throughout the U.S.

5. Redfin



  • Listing Fee: 1.5% of sale price
  • Available in 80+ U.S. Markets
  • 3.5 Stars 3.7/5.0 (210 reviews)

Redfin is known for its technology when compared with other realtors with low commission. They have a great user interface with features like Redfin home search and a platform to provide full-service brokerage.

Redfin for Home Sellers

  • Packages: Redfin offers 4 different packages with a range of services to sellers. However, it must be noted that all plans also have varying seller agent commissions. For instance, the listing commission of the “Full Service” plan is 1.5 percent, while for the “Concierge” plan, it is 2 percent of the sale price.
  • Add-on services: These add-on services include a real estate photographer, home search tool, MLS listing, open house schedule, yard sign, and much more.
  • Sales Proceeds Calculator: With this feature, the seller can calculate the sales proceeds they will receive by entering an estimate of the sale price, outstanding mortgage, and the property’s location.

Redfin for Home Buyers

  • Frequent Listings Update: Redfin claims that they update their listings every 5 mins. This may give the buyers prompt access to more listings, increasing options.
  • Affordability Calculator: With this tool, buyers can calculate their budget by adding information like annual household income, monthly debts, debt-to-income ratio, down payment, etc.
  • Buyer Rebate: The firm offers a buyer rebate as “Redfin Refund” in certain states. However, the buyer is eligible for the refund only if the commission exceeds 1% of the sale price or is more than $6500.

👉 Our Take:
Redfin agents may not be able to give personalized attention due to a high volume of clients. Additionally, it takes almost 18 days to get a property listed on the MLS, according to Redfin’s listing agreement, while lists it in 8 business hours. 

» Redfin Reviews: The Reality of 1.5% Fees, Pros, Alternatives

  • Strong technology
  • Thorough listing agreement
  • Detailed paperwork
  • Holistic services
  • Buyer Rebate of 0.5% (in case of Full-Service plan) if you buy and sell with them
  • Cash offer feature available
  • Full-service brokerage
  • Slow listing process
  • Average customer service
  • Limited agent selection (according to negative redfin reviews)

Redfin has an average rating of 3.2 out of 5 on Consumer Affairs, Yelp, and Google.

Redfin has a reach in 80+ markets giving it a near-nationwide coverage.

    💡 Make A Note: Sellers only get discount on the seller’s agent commission. They still have to pay 2.5%-3% commission to the buyer’s agent at the end of the sale process.

» How To Sell My House Fast Milwaukee, WI: Here’s What You Can Do

Here’s a quick recap of the best discount real estate brokers in America:

America’s Best Discount Real Estate Brokers (2023)

We’ve reviewed the best discount real estate brokers in 2023

Discount Real Estate Brokers to Avoid

Some agent-matching websites advertise themselves as “free,” but in reality, they keep a portion of the commission received by the discount real estate brokers. Since you pay the commission, this amount technically goes from your pocket.

For example, List With Clever promotes itself as a real estate educational website that matches sellers with discount realtors. Even though Clever claims to be “free,” 25% to 40% of the commission you pay will be directed to Clever as a “Referral Fee.”

» Clever Real Estate: Read our full review of Clever Real Estate

What Is a Discount Real Estate Broker?

Discount real estate brokers or low cost realtors are licensed individuals who help clients to buy and sell their property at a flat rate or low commission. Some low cost brokers offer full service whereas, others offer limited services that may just include MLS Milwaukee listing. Before choosing a Milwaukee flat fee realtor or discount agent, ensure that they include all the features you require to sell your property.

There are 4 distinct types of discount realtors in Milwaukee, WI, and each has its benefit. Let’s try and understand the different types:

Types of Discount Realtors in Milwaukee, Wisconsin

TypesDescriptionWhy It's Unique? Example
Flat Fee MLSFlat fee MLS lets seller list their property on the local MLS from a list of packages. Each package consists of unique benefits.💰 Multiple Services Houzeo
Flat Rate Flat rate brokers charge a flat fee for full service that includes everything from MLS listing to price negotiations, etc. 💲Cost - EffectiveRedefy
Low CommissionWith low commission, sellers can list and sell their homes with a listing fee as low as 1% commission. This helps sellers save thousands of dollars at end of the sale process.💵 More Savings HomeLight
Virtual Full-ServiceSellers who want to list and sell their property from the comfort of their homes can opt for virtual service. Each step right from listing to negotiation is carried out virtually. 💻 100% Online Houzeo

Why Choose a Discount Real Estate Broker/Company Over a Traditional Agent?

Let’s assume a property costs $600,000. Through traditional real estate commissions in the US, the seller is required to pay 5% – 6% in commissions. Through a traditional process, a seller can incur closing costs anywhere between $30000 – $32000 – that’s too expensive. A home seller can avoid these exorbitant commissions through discount realtors in Milwaukee.

Traditional Agent
(2.5% commission)
(1% commission)
(1.5% commission)
(2% commission)
Seller's Agent $15,000$6,000$9,00012,000
Buyer's Agent $15,000$15,000$15,000$15,000
Savings $9,000 $6,000 $3,000
    💡Make A Note: Sellers get discount on seller’s agent commission only, they still have to pay 2.5%-3% commission to the buyer’s agent at the end of the sale process.

» Seller Closing Costs Calculator: Use this free tool by Houzeo to get an estimate of your closing costs!

Similarly, approaching a discount realty in Asheville, NC, that offers a higher buyer rebate can make the house that much more inexpensive to buy. For instance, if the buyer agent offers a rebate of 1% on a property priced at $500,000, it will save you $5000. Please note that some realtors also offer non-cash incentives as buyer rebates.

» Buyer Closing Costs Calculator: Use this free tool by Houzeo to get an estimate of your closing costs!

Houzeo Helps You Save Thousands

PackagePriceWhat You Get
BRONZE$3193-month listing, 6 photographs, syndication to popular real estate websites, and a few more additional services.
SILVER$3496-months listing, 24 photographs, syndication to popular real estate websites, and a few more additional services.
GOLD$4496-months listing, Maximum number of photos, syndication to popular real estate websites, and a few more additional services.

Savings Calculator

Here’s how much you can save with!


Savings in Milwaukee, WI!

Enter Your Home Sale Price

$ Please enter your home price
  • Listing Fee
  • Traditional Agent 46877


  • idealagent


  • houzeo



Your savings via Houzeo


Houzeo saves you $9,705 more than Benefit Realty!

Start Your Free Houzeo Listing Now

Discount Real Estate Companies Who Offer Flat Fee MLS Near Me

Before opting for a discount real estate brokerage, you would want to know its coverage. All discount realtors in Milwaukee do not have the same coverage. Some have nationwide coverage, while some are restricted to a few states.

We’ve compiled a list of the best flat fee MLS Listing Services in each state. Click on your state to check them out!

    ✍️ SAVE: With Flat fee MLS, you will save thousands of dollars in listing fees. You also get the option of selecting the service you want and customizing the packages to your seller’s needs.


Due to its affordable housing market, real estate transactions are somewhat competitive in Milwaukee. And it is the discount real estate brokers in Milwaukee that will help home sellers/buyers benefit the most from the process. Since Milwaukee has legalized dual-agency, a realtor in Milwaukee may offer a package that includes broker commission as well, for example, Redefined Realty.

Therefore, it is advisable for sellers and buyers to thoroughly understand the situation in Wisconsin and then opt for the right broker/company. Houzeo is a low rate real estate company that will help home sellers to list their property from the comfort of their homes. Its customer-centric approach and advanced technology make Houzeo an ideal choice for residents in Milwaukee to list and sell their property without paying high commissions.

» Best Flat Fee MLS Milwaukee, WI, Listing Services: Top 5!

Find Out How Houzeo Can Make A Difference

Start Your FREE Listing NOW!

Frequently Asked Questions

Do buyers pay for realtor fees in Milwaukee, WI?

Realtor fees are largely borne by the seller. They pay based on the legal agreements and will have to pay the amount as discussed during the process. However, since dual-agency is legal in Wisconsin, sellers can opt for full service discounted commission of 3.99% from local discount brokers. This can help them to reduce certain costs. Nonetheless, sellers must be careful before doing the final closing and ensure they settle everything fairly.

What is the average commission for real estate agents in Milwaukee, WI?

The average real estate agent commission in Milwaukee, Wisconsin is 5%-6%. The listing agent and buyer agent each receive 2.5%-3% commission from the seller. For example, your house is priced at $550,000. A traditional agent will charge you between 2% and 3% of the sale price - which is $16,500.

Can you negotiate a Realtor's commission in Milwaukee, WI?

Yes, you can negotiate a Realtor's commission if you know your property's worth. A seller can negotiate based on the condition of the house, and the location of the property. It is advisable to negotiate in the beginning because unaware sellers can end up paying high commission fees which they could have avoided. So, negotiate on the terms both parties can mutually agree upon.

What is the lowest commission a realtor will take?

A realtor can charge as low as 1% commission if they work as a discount realtor, but generally, the average commission of a realtor is 5%-6% in the US. This commission is based on the state, the location of the property, and various other factors.

Related: Milwaukee realtors, realtor Milwaukee WI, realtors in wi, flat rate realtors, discounted real estate brokers, low cost realtors, discount real estate agents, discount agent, discount properties, discount real estate, discount real estate services, discount realtor fee, selling a house as is in Milwaukee, discount real estate brokers near me, cheap real estate companies, flat fee realtor Milwaukee, discount brokers real estate, discount realtor near me, companies that buy houses for cash in milwaukee, discount real estate brokers, homelight real estate


Save $20

On Silver & up plans

Use Coupon Code:

Need help? Call us on
(844) 448-0110