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11 min read Jan 30, 2024

Discount Real Estate Brokers in Milwaukee, WI (2024 Updates)

From Shorewood to Wauwatosa, home sellers across Milwaukee dread the 6% real estate agent commission. The best discount real estate brokers use cutting-edge technology and stellar customer service making it easy to sell your home.

👉🏻 Key Takeaways

  • Discount real estate brokers will help you list your home for 0.5% to 2% commission. Traditional listing brokers charge 2.5-3%.
  • The discount is on the listing fee. You still have to pay the buyer agent commission, typically 2.5-3%.
  • Discount real estate brokers will save you between $5,000 to $20,000 on average.
  • Houzeo.com is America’s best discount real estate company. Houzeo offers the best combination of maximum exposure, commission savings, cutting-edge tech, and stellar customer service.

We’ve spent thousands of hours researching discount real estate brokers and compiled our list of the best discount real estate brokers.

Rankings: Best Discount Real Estate Brokers & Companies in Milwaukee, WI

RankDiscount Real Estate Broker / CompanyListing Fee or Total Commission Additional Charges100% Online5-Star Reviews*Mobile App
1.Houzeo$349
Flat Fee
2.Lake Country Flat Fee$2995
Flat Fee
.❌
3. Benefit Realty1%
Commission
4.Ideal Agent 2%
Commission
5. Redfin 1.5%
Commission

Reviews: Best Discount Real Estate Brokers & Companies in Milwaukee, WI

1. Houzeo

#1 Discount Real Estate Service

Houzeo.com

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 5 Stars 4.9/5 (7,700+ Reviews)

Houzeo is a top technology-driven real estate platform. It offers 4 different packages:

  • Bronze Package ($399): List your house for 6 months. You can upload 24 house photos.
  • Silver Package ($399+0.5% at Close): List your home for six months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
  • Gold Package ($429+0.5% at Close): This gives you all the benefits of the Silver package. It also provides licensed broker assistance, contract review, etc.
  • Platinum ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12-month. Brokers assist you in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo to all home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.

These are the key features that make Houzeo one of the top discount real estate brokers:

  • Significant Commission Savings: You will pay just a small flat fee to list on MLS. On average, home sellers who used Houzeo saved $11,490.
  • No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
  • Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
  • Max Exposure: Houzeo packages give you access to renowned MLS companies.
  • Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
  • 5-star Customer Service: Dedicated customer support addresses your every concern easy.
  • Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Houzeo is rated “Excellent” by 7,796+ happy customers on Google Reviews and Trustpilot!

Houzeo Reviews: With over 5,000+ happy customers, Houzeo is the most trusted discount real estate broker.

Houzeo.com is Milwaukee’s #1 ranked Flat Fee MLS service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Houzeo’s Bronze Package is priced at $329+, the Silver Package is priced at $399+, and the Gold at $379 + 0.5% (Minimum $999) at closing. Sellers can ask for the full-service Platinum package which costs $349 + 1% (Minimum $999) at closing.

2. Lake Country Flat Fee

GREAT LOCAL EXPOSURE

Lake Country Flat Fee

logo image
  • Listing Fee: $2,995
  • 4.75 Stars 4.9/5.0 (200+ Reviews)

Lake Country Flat Fee is a discount realtor. It offers all the services similar to a traditional broker.

For Home Sellers

  • Full-Service Flat Fee Listing ($2,995): This package allows you to list your house for 6 months and upload 50 MLS photos. You get all the services from listing on MLS to negotiations and closing.

For Home Buyers

  • Buyer Rebate: It offers up to 10% of their buyer’s agent commission as a rebate.

👉 Our Take: Lake Country Flat Fee helps sellers save significant commission, lowering the closing cost. However, it benefits the only buyers who have also decided to list their property with them. 

Lake Country Flat Fee offers certain advantages:

  • Comparable Market Analysis: Lake Country Flat Fee compares recently sold properties and current active listings to help you price your home competitively.
  • Flexible Listing Terms: The 6 month listing period can be extended or canceled for no extra charge.
  • Free Listing Changes: You can make changes to your listing like changes in price, photos, text, etc for no additional fees.

Lake Country Flat Fee offers certain disadvantages:

  • Expensive Package: The only package that Lake Country Flat Fee offers will burn a hole in your pocket. Other flat-fee MLS companies offer similar services but at a reasonable rate.
  • Limited Coverage: The company does not cover the entire state of Wisconsin.

Lake Country Flat Fee has 4.9 out of 5 stars reviews on Google

Lake Country Flat Fee has a solid track record and a highly experienced real estate team to assist you.

The company offers you only one package worth $2,995. This is quite expensive compared to other players in the market. Moreover, the company doesn’t cover the entire state of Wisconsin.

3. Benefit Realty

COST EFFECTIVE

Benefit Realty

Benefit Realty Milwaukee Wisconsin
  • Listing Fee: 3.5% or 3.9% of Sale Price
  • 4.75 Stars  4.8/5.0 (40+ Reviews)

Benefit Realty is a discount Realtor based in Wisconsin. It offers the option of being the buyer’s agent with multiple representation services.

For Home Sellers and Buyers:

  • 3.5% or 3.9% Commission: You pay 3.5% when your listing agent is also your buyer’s agent. If the buyer is represented by another broker, you pay 3.9%. Benefit Realty offers services like comparative market analysis, professional photography, staging advice, negotiation, etc.

👉 Our Take: Benefit Realty can be a good option for sellers, even more so if the buyer is also represented by the firm. However, they do not offer any significant benefits for buyers.

Benefit Realty offers the following advantages:

  • Market Exposure: Your listing is syndicated to the local MLS and other real estate websites like Realtor.com, Zillow, and more.
  • Cancellation Policy: If you are unsatisfied with their services, you can cancel your services anytime. However, they haven’t mentioned any refunds in case of cancellation.
  • Save on Buyer Agent Commission: You can save on your buyer agent commission if your Benefit Realty listing agent is also your buyer agent.

In our research, we could not find any deal breakers with Benefit Realty.

 

 

Benefit Realty has an average rating of 4.8 out of 5 stars on Google

Benefit Realty offers 2 discount real estate packages, the difference being that 1 package includes buyer agent representation. Therefore, you can save on your buyer agent commission.

Benefit Realty may be a wise choice for sellers, especially if the company is also handling the buyer’s representation. They do not, however, provide any major benefits to buyers.

4. Ideal Agent

GOOD CUSTOMER SERVICE

Ideal Agent

Ideal Agent Logo
  • Listing Fee: 2% of Sale Price
  • Nationwide coverage
  • 4.9 Stars 4.8/5 (6,000+ Reviews)

Ideal Agent is an agent matching company. It offers a single listing package for its sellers:

  • Full Service (2% Commission): Ideal Agent charges a 2% commission on the home sales price. You will be charged $3,000 to sell a house worth $150,000.

👉 Our Take: Ideal Agent offers full-service assistance and excellent service for home sellers. However, it does not provide any cash rebates to buyers.

» What Is Ideal Agent? Know what Ideal Agent customers have to say about their services.

Ideal Agent offers certain advantages: 

  • Pre-Negotiated Commission: Ideal Agent has fixed the commission with their agents. This helps sellers to focus on the other aspects of the deal.
  • Time-Saving: You will be paired with the most capable agent. They’ll save you time and effort by giving you step-by-step assistance.
  • Dedicated Concierge: Their agents will assist you at each phase of the deal, from marketing to negotiation and closing.

» How Does Ideal Agent WorkHere is a detailed explanation of Ideal Agent services.

Ideal Agent offers certain disadvantages:

  • No-Multiple Matching Agent: The ideal agent matches the seller with only one agent. You don’t get to choose the agent based on your requirements.
  • Sub-Par Agent: Several customers complain about being assigned agents with low reliability.
  • No Buyer Support: Ideal Agent isn’t a buyer-focused platform and they do not offer any significant benefits for home buyers.

Ideal Agent has a rating of 4.9 out of 5 on TrustPilot.

» Is Ideal Agent Worth it? Find out how Ideal Agent can help you get higher profit. 

Ideal Agent is an agent matching service that bridges sellers and buyers with licensed real estate agents in their locality.

They offer a dedicated concierge but have weak technology. Customers who have worked with them prior have complained about hidden charges as well.

5. Redfin

Best-In-Class Agents

Redfin.com

Redfin
  • Listing Fee: 1% of Sale Price
  • Available in 80+ U.S. Markets
  • 3.3 Stars 3.4/5 (130+ Reviews)

Redfin is the largest discount real estate company. Its premier agents, with years of experience, help you buy and sell high-end homes. 

  • Listing Price: Redfin charges a 1% listing fee if you want to sell a house and buy your next one with them. It charges a 1.5% listing fee if you decide to just sell your house with Redfin.

👉Our Take: Redfin is a technology-based platform. You can expect transparency and an accurately managed database. However, you may not get complete attention due to their high customer volume.

» Is Redfin Legit? Check the legitimacy of Redfin’s discount broker services

Redfin offers:

  • Competitive Pricing: You pay a listing fee of 1% if you decide to sell and buy with Redfin.
  • Updated Technology: Redfin provides a mobile app, 3D walkthrough, relevant filters, etc. This makes the real estate transaction seamless.
  • National Presence: Redfin covers 80+ markets in the US.

» Redfin Pros and ConsRead about the advantages and drawbacks of Redfin services.

The disadvantages of using Redfin are:

  • Pricing Inaccuracy: Many sellers have complained about certain factors like, lot area, a gated compound, or a city location not getting considered during valuation.
  • Long Time for Listing: As per Redfin’s agreement, it takes almost 15-18 days to verify the seller’s property and list their house.
  • Lack of Customer Service: There has been negative feedback about lack of personal attention by Redfin salaried agents.

Redfin has an average rating of 3.4 out of 5 stars on Yelp and average 3.8 out of 5 stars on Google.

» Redfin Reviews: The reality of 1% fees, pros, cons, and alternatives!

Redfin is primarily known for its advanced tech platform and mobile app. It covers 80+ markets in the US.

Redfin’s listing agreement states they will list your property on the MLS in 18 days. Services like Houzeo will list you on the MLS within 24 to 48 hours.

Here’s a quick recap of the best discount real estate brokers in America:

America’s Best Discount Real Estate Brokers (2024)

We’ve reviewed the best discount real estate brokers in 2024

What Are Discount Brokers and Companies?

Discount real estate brokers are companies or agents who sell your home for less than the standard 2.5% to 3% commission. Sellers receive basic real estate services at a pre-negotiated fee of 0.5% to 2% or even a flat fee.

The reduced fee can easily save sellers thousands in commissions.

You may be now wondering if their services are comparable to those of a traditional Realtor at this point. Discount real estate brokers typically offer the same services as full-service brokers. The key difference is in pricing.

    🤔 Do you offer buyer agent commission to discount brokerages?

    YES! Most real estate discount brokers and brokerages will recommend you pay a full buyer agent fee. It is typically between 2% and 3% in most states.

    It is vital to pay a competitive commission to the buyer’s agent. This will ensure you sell your home quickly while still receiving the best price possible.

Types of Discount Brokers

Find a discount real estate broker that fits your budget and saves you the most money! The four major types of real estate discount brokerages and companies are as follows:

1. Flat Fee MLS Companies: Flat Fee MLS companies get you on the MLS for a small flat fee saving you thousands in commissions. Best Flat Fee MLS listing companies like Houzeo can get you on the MLS within 48 hours, or even faster!

2. Flat Rate Full-Service Companies: These companies charge a fixed fee instead of the regular 3% commission. This amount can be anywhere between $3,000 and $5,000. A flat rate Realtor is perfect for homes priced on the higher end.

3. Low Commission Estate Agents: Low commission discount brokers offer full-service packages. These are usually priced at 1% or 2%. They cover everything from listing, negotiations, and pricing.

4. Virtual Full Service: A virtual full-service discount broker handles everything online. Companies like Houzeo, also provide full-service options that are 100% online. All services including price negotiation and marketing support are at no additional cost.

Pros and Cons of a Discount Real Estate Broker

The primary benefit of working with discount real estate brokers is that they have lower overhead costs. However, a discount broker may not have as much time to communicate. They juggle many clients and may not be available for your queries.

Pros

  • Reduced Fees: You’ll pay less for listing costs. While standard brokers typically charge at least 3%, discount real estate in Kenosha brokers may charge as little as 0.5% to 1%.
  • Full Access to Basic Real Estate Services: You receive the same basic services as you would with a traditional agent. They provide assistance with pricing, marketing, and negotiations.
  • Streamlined Process: A low-cost Realtor facilitates the selling process. They are motivated to work efficiently and eliminate all unnecessary steps from the sales process.

Cons

  • Not Enough Savings: Some discount brokerages may charge hidden fees or sell their services a la carte. This might add to your expenses.
  • Not for First-Time Sellers: Most discount real estate brokerages are digital, so you almost never have to talk to anyone in-person. A first-time seller or buyer who needs some hand-holding may not be able to benefit much.
  • Lack of Personal Attention: Discount real estate agents handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized services.
  • High Cancellation Fee: A discount realty company can charge a minimum withdrawal fee within a specified period of time. Remember to carefully review the terms and conditions of the contract before signing.

Discount Real Estate Brokers to Avoid

Some agent-matching websites advertise themselves as “free”. But in reality, they keep a portion of the commission received by the discount real estate brokers. Because you pay the commission, this amount comes out of your pocket.

For example, List With Clever promotes itself as an informational real estate website that matches sellers with discount realtors. Even though Clever claims to be “free”, 25% to 40% of your commission will be directed to Clever as a “Referral Fee”.

» Clever Real Estate Reviews: Check out what you lose when you sell or buy with Clever!

💸 Save Thousands in REALTOR Commission



Sell your house with Houzeo.com for a small flat fee – as low as $349!


START YOUR MLS LISTING NOW

 

How to Choose a Discount Realtor or Company?

It is essential to select the right real estate agent for your home-selling journey. The following are a couple of pointers to assist you with picking the ideal discount broker or company.

1. Savings: Discount real estate brokers have a variety of pricing structures. So, choose one that maximizes savings while still providing all of the services you require.

2. Technology: Choose companies that use cutting-edge technology, offer online paperwork, and have a mobile app.

3. Customer Reviews: Check for online customer reviews. This helps you to get an idea of the kind of services you are going to receive.

How Much Can I Save With a Discount Real Estate Broker?

As a seller, you can save anywhere between $1,632 and $ 6,680.

Typically, home sellers pay 6% of total realtor commissions. The total commission is divided between the listing agent (3%) and the buyer’s agent (3%). Discount real estate brokers pre-negotiate a reduced listing agent commission of 1% to 2%.

Therefore, you save a commission of 4% to 5% on your home sale.

As a home buyer, you get a buyer’s rebate – a type of cashback received after the sale. A typical buyer rebate is 1% to 2% of the home’s purchase price. For example, Redfin offers a buyer rebate of 0.5%.

However, in order to qualify for this buyer rebate, buyers must fulfill specific requirements. The most important is the minimum price range.

    🤔 What is a home buyer rebate?

    A Realtor rebate is a type of cashback you receive as a buyer. Some brokerages and agents offer these rebates as an incentive to attract more buyers. Buyer rebates are allowed in 40 states.

Who Should Use a Discount Broker?

Discount Brokers are ideal for sellers and buyers who want to focus on savings.

  • Sellers on a Tight Budget: Homeowners who wish to save money might list with a low-fee Realtor. This can help them save big. 
  • Real Estate Investors: Real estate investors who frequently trade can benefit from low-commission discount brokers.
  • House Flippers: Home flipping is a strategy where an investor purchases a property to renovate it and sell it for a profit. Home flippers can save thousands on agent commissions by selling via discount brokers.

Alternatives to Discount Real Estate Brokers in Milwaukee

Here are some options if you do not want to opt for a low cost Realtor in Milwaukee, Wisconsin.

  • Flat Fee MLS Companies: Flat Fee MLS Milwaukee companies list your property on your local MLS for a flat fee of a few hundred dollars. You can save on commissions and also take advantage of their technology for a faster sale.
  • List With a Full-Service Realtor: If you need hand-holding, we recommend you hire a full-service in-person Realtor. You’ll get all the professional help you need, but you will end up paying a full 5% to 6% commission.
  • Sell to an iBuyer: Many iBuyers, like Opendoor and Offerpad, purchase hundreds of homes in Wauwatosa and other Milwaukee markets. iBuyers can be a great option if you’re wondering how to sell your house fast in Milwaukee.
  • Sell to Cash Home Buyers: Individual cash home buyers and companies that buy houses for cash in Milwaukee make all-cash offers, usually within 24 to 48 hours. Cash buyers let you skip the hassle of listing on the MLS, inspection, appraisal, etc.
  • Sell For Sale By Owner: For Sale By Owner websites will help you list and sell a house by owner in Milwaukee and save thousands in listing agent commission. Many FSBO websites will also get you listed on the MLS and help you with FSBO paperwork.

» Best FSBO Sites in Wisconsin: We’ve researched and reviewed all the best For Sale By Owner sites. See our rankings!

Savings Calculator

Here’s how much you can save with Houzeo.com!

New!

Savings in Milwaukee, WI!

Enter Your Home Sale Price

$ Please enter your home price
  • Listing Fee
  • Traditional Agent 46877

    $15,000

  • idealagent

    $10,000

  • houzeo

    $349

houzeo

Your savings via Houzeo

$14,705

Houzeo saves you $9,705 more than Benefit Realty!

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Are Discount Brokers Worth It?

YES! There are various advantages to using a discount real estate broker. Using a cheap brokerage can save you a lot of money. The commission savings can be significant.

There are several discounted real estate brokers on the market today, each with its own set of advantages. Examine factors such as listing fees, listing time, services provided, customer service, and coverage before you choose one.

With Houzeo, you can get your home on the MLS for a small flat fee. You get access to cutting-edge tools like offers dashboard, showings management, and many more to make your selling journey easy.

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Frequently Asked Questions

1. How much commission does a Realtor charge in Wisconsin?

A Realtor in Wisconsin generally charge around 6%.

2. Are real estate commissions negotiable in Wisconsin?

Yes! Real estate commissions in Wisconsin are negotiable.

Can you negotiate a Realtor's commission in Milwaukee, WI?

Yes, you can negotiate a Realtor's commission if you know your property's worth. A seller can negotiate based on the condition of the house, and the location of the property. It is advisable to negotiate in the beginning because unaware sellers can end up paying high commission fees which they could have avoided. So, negotiate on the terms both parties can mutually agree upon.

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