4 min read Jun 21, 2022

Best Discount Real Estate Brokers in Milwaukee, WI

Discount Real Estate Brokers Milwaukee

The city of Milwaukee is a popular location for many individuals due to which the median home price in Milwaukee real estate was $180K in May 2022. Selling a house in this affordable market can be rewarding if done right. One way to make the most is to approach discount realtors who charge low commissions.

Here are some of the best discount real estate brokers in Milwaukee who can help to make your work stress-free.

» Jump to:

Rankings: Discount Real Estate Brokers in Milwaukee, WI

RankDiscount Real Estate Broker / CompanyListing Fee or Total Commission Additional Charges100% Online5-Star Reviews*Mobile App
Flat Fee
2. Redefined Realty 3.99%
total commission
3. Benefit Realty3.5% or 3.9%
total commission
4.Ideal Agent 2%
listing commission
5. Redfin 1.5%
listing commission

Reviews: Discount Real Estate Brokers & Companies in Milwaukee, WI

1. Houzeo

  • Listing Fee:$349 Flat Fee
  • 4.75 Stars  4.9/5.0 (3,171 reviews)

Houzeo an online real estate company, provides an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support.

💰 Save Thousands on Commission: Houzeo’s plans are typically a small flat fee. This will save you thousands. If your buyer is unrepresented, you save the buyer agent commission as well.

📣 Maximum Exposure: Listings get syndicated to the MLS, Zillow, Realtor.com, Redfin, Trulia, and hundreds of other websites. Houzeo also has nifty social media sharing tools. No other platform gives you this much exposure.

 Fast Listing & Changes: Houzeo is 100% online. Listing is easy and changes are fast. So you can focus on what is most important – your sale.

⭐ 5-Star Customer Support: Home sellers across America have rated Houzeo 4.9 out of 5 stars on major review sites like Google and Trustpilot. There is comfort in the fact that when you call, a live person picks up the phone on the other line.

📱 Cutting-edge Technology: Houzeo is the most powerful real estate website. Its advanced features include:

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Houzeo Showings: Manage to show appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter any offer. In a multiple-offer situation, you can also call for the highest and best offers.
  • Buyer Search: Buyers can contact you directly on Houzeo.com instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you to your closing.

👉 Our Take: Houzeo.com is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any flat fee MLS listing service website we’ve reviewed.

»SAVE: Start your free listing on Houzeo.com today!

  • Nationwide coverage
  • Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other sites
  • Quick listing (within a day with concierge)
  • Savings on commissions
  • 100% online – easy listing, fast changes, online showings, and online offers
  • Mobile app availability

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.

Houzeo is available nationwide.

2. Redefined Realty

Copany LogoLogo image

Redefined Realty

Company Link
  • Total Commission: 3.99% commission
  • 5 Stars  5.0/5.0 (425 reviews)

Redefined Realty Advisors LLC is a well-known discount realtor in Wisconsin. They have redefined real estate in Wisconsin for sellers and buyers by offering stellar low commission services in Wisconsin.

💰Discounted Commission: Redefined Realty offers a full service 3.99% commission package that helps you to keep most of the money in your pocket. They also offer a 14-day guarantee during which they procure a buyer to ensure a faster sale process.

🌟Features: Free comparable market analysis, exposure on Zillow, Trulia, Realtor.com, and well-respected local realtor sites. Professional photography, yard signs, and marketing are included in the package.

👉More: Selling A House In Wisconsin: Here’s What You NEED to Know

  • Full 2.4% commission offered to buyer agent at closing.
  • Professional photography
  • Professional yard sign
  • Secure 3rd party showing set-up.
  • Qualified Agents
  • Great local coverage.

Redefined Realty Advisors LLC has a rating of 5 out of 5 on Google.

Redefined Realty Advisors LLC covers counties in Wisconsin including Milwaukee, Sheboygan, Monroe, Washington, Waukesha, and many more.

3. Benefit Realty

Copany LogoLogo image

Benefit Realty

Company Link
  • Total Commission: 3.5% or 3.9% commission
  • 4.75 Stars  4.7/5.0 (41 reviews)

Benefit Realty is a discount realtor based in Wisconsin. They offer 2 discount real estate packages that help sellers to list and sell their property without hassles. Benefit Realty agents also offer the option of being the buyer agent in your transaction offering you multiple-representation service.

💲💲2 Unique Packages: Benefit Realty has 2 packages, the difference being that one package includes buyer agent representation. Let’s have a look at each of them:

>> 3.9% Full-Service Package: Includes comparative market analysis, professional photography, listing on Zillow, Realtor.com, open house, staging advice, negotiation, etc.

>> 3.5% Full-Service Package: Includes buyer agent representation, comparative market analysis, professional photography, listing on Zillow, Realtor.com, open house, staging advice, negotiation, and more.

👉Read More on Other Low Commission Brokers and Companies:  10 Best Low Commission Real Estate Agents

  • Market Analysis
  • Yard Sign, Lockbox
  • Listing on popular real estate websites like Zillow, realtor.com, etc.
  • 6-month listing term
  • Professional Photography & Drone Videography
  • Open Houses
  • Negotiations and more.

Benefit Realty has an average rating of 4.7 out of 5 on Google

Benefit Realty offers its services in Milwaukee, Waukesha, Washington, Ozaukee, and other surrounding counties in Wisconsin. 

4. Ideal Agent

  • Listing Fee:2% of the sale price
  • Nationwide coverage
  • 4.75stars  4.9/5.0 (4,263 reviews)

Ideal Agent is an agent-matching service that helps sellers to match with a local agent based on their location. They have taken great efforts to provide service that would otherwise cost 6% commission.

💰Save Thousands on Commission: Ideal Agent helps the sellers find quality low commission real estate agents. The listing fee of 2% may be minimal but helps sellers to save some money. On average, a seller saves approximately $3000 – $4000 while listing with Ideal Agent.

📣Maximum Exposure: With the free-of-cost agent matching service, there is no obligation to work with the recommended low-cost real estate agents. Additionally, the company has strong criteria for selecting agents (only top 1% sale producers). It is required by the sellers to talk to the concierge on the phone after which an agent is assigned. This creates a delay in the selling process but compensates the seller with maximum savings.

👉More: Ideal Agent Reviews (2022): Everything You Need To Know

  • Qualified agents
  • No obligation to choose an agent
  • Add-on services like professional photos and more
  • Good customer service
  • Minimal savings
  • Single-agent match
  • Inconsistent agent results
  • No customer dashboard
  • No buyer savings

Ideal Agent has an average rating of 4.9 out of 5 on Trustpilot.

Ideal Agent is available throughout the U.S.

5. Redfin

🖥️ Good Technology
  • Listing Fee: 1.5% of the sale price
  • Available in 80+ U.S. Markets
  • 3.5 Stars 3.5/5.0 (62 reviews)

Redfin is one of the best online discount real estate brokers out there in the market today that has nationwide coverage.

💰Save on Commission Fees: When you choose Redfin over a traditional home-selling method, you can save up to 20% – 30% on the commission fees. Though, trying to provide their service 3x faster than the traditional method could limit their ability to provide you with personalized service.

📜Additional services: The discount realtor has a thorough listing agreement but it takes approximately 18 days to get a property listed on the MLS. With Redfin, you get add-on services like a professional photographer, MLS listing, open house schedule, yard sign, and much more.

📱Good Technology: It has one of the best technology among different discount real estate brokers. They have a powerful platform that is ideal for full-service brokerage. Redfin has a fantastic user interface for sellers to make their job faster.

👉More: Redfin Reviews: The Reality of 1% Fees, Pros & Alternatives

  • Good technology
  • Thorough listing agreement
  • Thorough paperwork
  • Holistic services
  • Full-service brokerage
  • Slow listing process
  • Average customer service

Redfin has an average rating of 3.5 out of 5 on Yelp.

Redfin covers 80+ Markets in the United States.

What Is a Discount Real Estate Broker?

Discount real estate brokers are licensed individuals who help clients to buy and sell their property at a flat rate or low commission. Some low-cost brokers offer full-service whereas, others offer limited services that may just include MLS Milwaukee listing. Before choosing a low-cost broker, ensure that they include all the features you require to sell your property.

There are 4 distinct types of discount realtors in Milwaukee, WI and each has its benefit. Let’s try and understand the different types:

Types of discount realtors Milwaukee, Wisconsin

TypesDescriptionWhy It's Unique? Example
Flat Fee MLSFlat fee MLS lets seller list their property on the local MLS from a list of packages. Each package consists of unique benefits.💰 Multiple Services Houzeo
Flat Rate Flat rate brokers charge a flat fee for full service that includes everything from MLS listing to price negotiations, etc. 💲Cost - EffectiveHouwzer
Low CommissionWith low commission, sellers can list and sell their homes with a listing fee as low as 1% commission. This helps sellers save thousands of dollars at end of the sale process.💵 More Savings 1% Percent Lists
Virtual Full-ServiceSellers who want to list and sell their property from the comfort of their homes can opt for virtual service. Each step right from listing to negotiation is carried out virtually. 💻 100% Online Houzeo

Why Choose a Discount Real Estate Broker/Company Over a Traditional Agent?

Let’s assume a property costs $600,000. Through traditional real estate commissions in the US, the seller is required to pay 5% – 6% in commissions. Through a traditional process, a seller can incur closing costs anywhere between $30000 – $32000 – that’s too expensive. A home seller can avoid these exorbitant commissions through discount realtors in Milwaukee.

Traditional Agent
(2.5% commission)
(1% commission)
(1.5% commission)
(2% commission)
Seller's Agent $15,000$6,000$9,00012,000
Buyer's Agent $15,000$15,000$15,000$15,000
Savings $6,000 $9,000 $12,000
    💡Make A Note: Sellers get discount on seller’s agent commission only, they still have to pay 2.5%-3% commission to the buyer’s agent at the end of the sale process.

Houzeo Helps You Save Thousands

PackagePriceWhat You Get
BRONZE$3193-month listing, 6 photographs, syndication to popular real estate websites, and a few more additional services.
SILVER$3496-months listing, 24 photographs, syndication to popular real estate websites, and a few more additional services.
GOLD$4496-months listing, Maximum number of photos, syndication to popular real estate websites, and a few more additional services.

Discount Real Estate Companies Who Offer Flat Fee MLS Near Me

Before opting for a discount real estate brokerage, you would want to know its coverage. All discount realtors in Milwaukee do not have the same coverage. Some have nationwide coverage, while some are restricted to a few states.

We’ve compiled a list of the best flat fee MLS Listing Services in each state. Click on your state to check them out!

    ✍️ SAVE: With Flat fee MLS, you will save thousands of dollars in listing fees. You also get the option of selecting the service you want and customizing the packages to your seller’s needs.


Due to its affordable housing market, real estate transactions are competitive in Milwaukee. And it is the discount real estate brokers in Milwaukee that will help home sellers/buyers benefit the most from the process. Since Milwaukee has legalized dual-agency, a realtor in Milwaukee may offer a package that includes broker commission as well, for example, Redefined Realty.

Therefore, it is advisable for sellers and buyers to thoroughly understand the situation in Wisconsin and then opt for the right broker/company. Houzeo is a low-rate real estate company that will help home sellers to list their property from the comfort of their homes. Its customer-centric approach and advanced technology make Houzeo an ideal choice for residents in Milwaukee to list and sell their property without paying high commissions.

👉 KNOW MORE: America’s 10 Best Discount Real Estate Brokers and Companies

Find Out How Houzeo Can Make A Difference

Start Your FREE Listing NOW!

Frequently Asked Questions

Do buyers pay for realtor fees in Milwaukee, WI?

Realtor fees are largely borne by the seller. They pay based on the legal agreements and will have to pay the amount as discussed during the process. However, since dual-agency is legal in Wisconsin, sellers can opt for full service discounted commission of 3.99% from local discount brokers. This can help them to reduce certain costs. Nonetheless, sellers must be careful before doing the final closing and ensure they settle everything fairly.

What is the average commission for real estate agents in Milwaukee, WI?

The average real estate agent commission in Milwaukee, Wisconsin is 5%-6%. The listing agent and buyer agent each receive 2.5%-3% commission from the seller. For example, your house is priced at $550,000. A traditional agent will charge you between 2% and 3% of the sale price - which is $16,500.

Can you negotiate a Realtor's commission in Milwaukee, WI?

Yes, you can negotiate a Realtor's commission if you know your property's worth. A seller can negotiate based on the condition of the house, and the location of the property. It is advisable to negotiate in the beginning because unaware sellers can end up paying high commission fees which they could have avoided. So, negotiate on the terms both parties can mutually agree upon.

What is the lowest commission a realtor will take?

A realtor can charge as low as 1% commission if they work as a discount realtor, but generally, the average commission of a realtor is 5%-6% in the US. This commission is based on the state, the location of the property, and various other factors.

Related: Milwaukee realtors, realtor Milwaukee WI, realtors in wi, flat rate realtors, discounted real estate brokers, low cost realtors, discount real estate agents, discount agent, discount properties, discount real estate, discount real estate services, discount realtor fee

Discount Brokers Milwaukee States Wisconsin

Save $20

On Silver & up plans

Use Coupon Code:

Need help? Call us on
(844) 448-0110