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9 min read Aug 05, 2023

7 Best For Sale By Owner Websites in Wisconsin

Whether you’re selling a condo in Milwaukee or a single-family home in Madison, the 6% real estate agent commission will burn a hole in your pocket. But you can save thousands on realtor commissions if you list your home For Sale By Owner.

The most advanced FSBO sites don’t just help you save on commissions. They offer 5-star customer service and advanced tools to help you update your listing, manage showings, review and counteroffers, and close on the sale.

🚀 The Rise of FSBOs

  • According to Zillow, 26% of Gen X’ers and 36% of millennials listed FSBO.
  • National Association of Realtors found that FSBO homes sold faster than agent-assisted homes. 77% of FSBO homes sold in less than 2 weeks.
  • MLS is an important FSBO tool. Homes on the MLS sold faster and for 17% more than homes not on the MLS.
  • Houzeo.com is America’s #1 For Sale By Owner website. FSBO.com and Madcity Homes are the next best options.

FSBO means selling your house on your own, unassisted by a real estate agent. There are 2 types of FSBO websites where you can list your home For Sale By Owner in Wisconsin:

  • Paid FSBO Websites: All paid FSBO sites will get you listed on the MLS – the most powerful marketing tool for home sellers. MLS syndicates your listings to Zillow, Redfin, Trulia, Realtor.com, and 100s of other websites.
  • Free FSBO Websites: Free FSBO sites will limit your listing exposure to just those websites. No MLS exposure means less competition for your property and thus a lower sale price for you.

We have spent thousands of hours researching and reviewing For Sale By Owner websites in the Badger State. Here are our rankings.

Rankings: 7 Best For Sale By Owner Websites in Wisconsin

FSBO WebsiteFee100% OnlineMLS AccessOffers ManagementShowings Management5 Star Ratings
1. Houzeo.com$349
2. FSBO.com$399.95
3. Madcity Homes$500
4. Flat Fee Realty$249 + 0.25%
5. ForSaleByOwner.com$0
6. Zillow For Sale By Owner$0
7. Craigslist$0

4 Best Paid For Sale By Owner Websites in Wisconsin

Paid FSBO websites list on MLS without Realtor in Wisconsin for a one-time flat fee. We’ve ranked the best Flat Fee FSBO listing websites in Wisconsin.

1. Houzeo.com

BEST FSBO WEBSITE

Houzeo

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 4.75 Stars 4.9/5 (5,000+ reviews)

Houzeo offers 4 FSBO MLS listing packages.

  • Bronze Package – $329: This package offers MLS listing only for 6 months with maximum photos.
  • Silver Package – $399+: This includes an MLS listing for 6 months with maximum photos. It also offers unlimited listing changes and open houses.
  • Gold Package – $379+: It is Houzeo’s signature MLS package. It includes 6 months with maximum photos and additionally offers all the technology Houzeo is known for.
  • Platinum – $349+: It offers a virtual full service with a licensed broker to help you with negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo for all home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 minutes.

Here are some pros of Houzeo:

  1. Save Thousands in Commission: In most states, you’ll be paying just a small flat fee to list on MLS. Home sellers who sold on Houzeo saved $11,490 on average.
  2. No Hidden Fees: All fees are disclosed upfront, so there are no Houzeo hidden fees.
  3. Near Nationwide Coverage: Houzeo covers 47 states and DC.
  4. Max Exposure: Houzeo packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other FSBO sites.
  5. Advanced Technology: With Houzeo listings, you don’t have to go through the hassle of hours of paperwork. E-sign and online forms make listing quick and easy.
  6. 5-star Customer Service: Home sellers have consistently rated Houzeo highly at 4.9 stars out of 5.0. You are likely to have an excellent experience listing & selling with Houzeo.
  7. Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings.

Houzeo’s services are limited in Wyoming, South Dakota, and West Virginia. This means your listings may not get updated in 12 hours and may not get maximum exposure.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo ReviewsHouzeo is rated excellent by 5,000+ home sellers.

Houzeo.com is Wisconsin’s #1 FSBO website, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Houzeo gives Wisconsin FSBO home sellers affordable Wisconsin Flat Fee MLS listing packages. Your home will be listed within 48 hours. Even if you’re new to selling FSBO, Houzeo’s offer management and showings tool will help you ace your real estate journey like a pro.

📞 Need Help? Schedule a FREE Consultation


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2. FSBO.com

NATIONAL REFERRAL COMPANY

FSBO.com

Logo - FSBO.com
  • Listing Fee: $399
  • Limited a la carte items
  • No credible reviews were found.

FSBO.com has 2 packages for FSBO home sellers:

  • FSBO Package – $99.95: This package lists your property on FSBO.com and Redfin for 6 months. You can upload unlimited photos and a video. It allows you to make changes and cancel your listing anytime.
  • MLS Package – $399.95: With this package, your property is listed on the MLS for 6 months with 20 photos. Your listing is syndicated to Zillow, Realtor, and Trulia.

Listing Upgrades

  • Classic FSBO.com Yard Sign w/ Stand: $75
  • Open House Posting: $50
  • Directional Arrow – For Sale By Owner: $12
  • Sign Riders: $12

👉 Our Take: FSBO.com has been in business since 1997. They allow you to customize the plans by offering some services separately. You can add or skip these services based on your needs.

» Pros and Cons of FSBO.com: Read to know what sellers have to say about FSBO.com

Here are some key highlights of listing with FSBO.com:

  • Multiple Categories of Listings: You can feature your listing in a special section dedicated to foreclosure, pre-foreclosure, tax lien, or bankruptcy.
  • User-Friendly Interface: The website is easy to navigate. This helps you to easily create your listing and add property information.
  • Nationwide Coverage: With FSBO.com your property gets a nationwide exposure.

» Is FSBO.com Legit: Read the blog to find out.

During our research, we identified several disadvantages of listing with FSBO.com.

  • Limited Automation: FSBO.com shares your information with a local broker who does the listing for you. You have to do all the paperwork manually.
  • Unpredictable Broker Quality: Sellers are connected with local brokers for listing. Moreover, online FSBO.com reviews are mixed.
  • Extra Charges for Listing Photos: You need to pay $50 extra for uploading more than 20 photos to your listing.
  • Expensive À la Carte Services: You need to pay $50 – $150 for services like e-lockbox rental, showings, yard signs, and open house postings.

FSBO.com has no credible customer reviews on popular review sites like Google or Trustpilot.

» FSBO.com Reviews: Read why the oldest FSBO website isn’t the best in 2023’s slow market.

FSBO.com is the oldest For Sale By Owner website. They offer 2 listing packages priced at $99.95 and $399.95. We do not recommend the $99.5 plan, as it offers the services that For Sale By Owner free listing sites offer.

Apart from listing house For Sale By Owner, FSBO.com offers no major services. The à la carte items are expensive, and you’re charged extra for uploading more than 25 photos.

3. Madcity Homes

TOO MANY ADDITIONAL FEES

Madcity Homes

FFM Wisconsin Madcity homes
  • Listing Fee: $500
  • Low on Tech
  • 4.75 Stars  4.9/5.0 (75 reviews)

Madcity Homes has one Flat Fee MLS package that can be upgraded to a full-service package.

  • Flat Fee MLS Package – $500: This package includes a listing period of 3 months, a comparable sales summary, rental yard sign (available in Dane County only). The listing gets syndicated to local MLS and their website, and real estate websites like Zillow, Trulia, and more.
  • Agent Assitance Package- $3,000: Agent Assistance includes all Flat Fee MLS services plus digital GE Supra Key Lockbox, optional ShowingTime online scheduling system via text or email, and many more.
  • Full-service -4% CommissionThis package includes the assistance of a real estate agent to help you with negotiations, reviews, counteroffers, amendments, addendums, and notices. It also provides a GE supra key lock box, and a ShowingTime app with agent feedback.

👉 Our Take: We recommend their $500 flat fee package as opting for their full service 4% commission package would be shooting yourself in the foot.

Madcity Homes offers a number of benefits:

  • Quick Listing: The MLS listing procedure is fast. Your listing gets activated within 24 hours.
  • Market Exposure: Your property gets syndicated on local and national websites like Zillow, Trulia, Realtor.com, and many more.
  • Auto Email Datafeed: Your property will be included in the Realtor email data feeds.
  • Good Customer Reviews: Madcity Homes enjoys a robust customer review. Many customers said their experience was good and their team was quick to respond.

According to our study, Madcity Homes has a few negatives.

  • Additional Charges: Madcity Homes charges you extra to extend the listing period, install new signs, and more.
  • Features Unavailable: Some of the features like sign, digital lockbox are not available in all areas. Combo lockboxes may be substituted in some areas outside Dane County.
  • Limited Coverage: They provide services only in Columbia, Dane, Dodge, Gree, Iowa, Jefferson, Rock, and Sauk counties.

Madcity Homes has 4.9 out of 5 stars from 75 reviews on Google.

Madcity Homes: Check Madcity Homes Google’s review and choose accordingly.

Madcity Homes’s MLS package priced at $500 provides good exposure to your property. Their professional photography services can be a great tool in your marketing strategy to grab the attention of potential buyers.

However, they charge extra if you want to extend the listing period, install new signs, and more.

4. Flat Fee Realty

0.25% LISTING AGENT COMMISSION

Flat Fee Realty

Flat-Fee-Realty-logo.
  • Listing Fee: Varies
  • 0.1% to 0.25% additional fees
  • No credible reviews were found.

Flat Fee Realty offers a single Flat Fee MLS package, the price of which varies by state.

  • Common services included in the Flat Fee package are a listing terms of 6 months with 6 photos. Your listings get syndicated to Zillow, Trulia, and Realtor.com. The package also includes free listing upgrades and state disclosures.

Listing Photos Upgrades: You can add up to 25 photos for $50.

👉 Our Take: If an affordable plan is your priority, then Flat Fee Realty is a good option. However, they do charge additional fees for optional upgrades like additional photos.

» Pros and Cons of Flat Fee Realty: Read our in-depth analysis of Flat Fee Realty before choosing them.

In places where it offers direct services, Flat Fee Realty is a great flat fee MLS alternative.

  • Cost-Effective: Flat Fee Realty offers an affordable flat fee listing package.
  • Free Changes: You can make changes to your listing without paying any additional fees.
  • Easy Cancellation: You can cancel anytime and get a refund within 30 days of purchase. If you decide not to sell your home, some of your listing fees will be refunded.
  • Market Exposure: Listing gets syndicated to Realtor.com, Trulia.com, and Zillow.com. All the major websites you would like to use to showcase your home. 
  • Free Disclosures: Flat Fee Realty offers free disclosures for all states.

» Pros and Cons of Flat Fee Realty: Read further to know the advantages and disadvantages of Flat Fee Realty.

In our review of Flat Fee Realty, we identified some major deal-breakers.

  • Non-customizable Packages: Flat Fee Realty’s listing package provides no scope for customization. The package is a one size fits all plan, limiting the options you would like to opt for.
  • 0.25% Commission at Closing: Flat Fee Realty charges 0.25% commission at closing. Even though they claim the buyer agent pays this, the entire commission comes out of the seller’s proceeds.
  • Limited Coverage: The company’s service availability may vary and is subject to change without notice.

Flat Fee Realty has no credible reviews.

» Flat Fee Realty Reviews: Read our in-depth review on Flat Fee Realty.

The MLS For Sale By Owner package include only an option to list on the MLS. This package priced at $249 gets you free listing changes and related seller disclosures. You can add more than 6 photos to your listing by paying an additional $50.

However, Flat Fee Realty requires you to pay a minimum 2% buyer agent commission, 0.25% of which goes as a kickback to your listing agent. This means you end up paying a small commission to the listing agent at closing.

Take Charge of Your Home Sale Today!



Houzeo gives you the best market exposure and powerful tools to ace your FSBO journey like a pro.


START YOUR MLS LISTING NOW

3 Free For Sale By Owner Sites in Wisconsin

Free For Sale By Owner websites in Wisconsin offer online exposure but don’t guarantee a successful FSBO sale.

5. ForSaleByOwner.com

FREE FSBO LISTING

ForSaleByOwner.com

For Sale By Owner
  • Listing Fee: $0 - $495
  • Available in 80+ U.S. Markets
  • 3 Stars 3.2/5 (50+ reviews)

ForSaleByOwner.com has 2 FSBO packages.

  • ‘Do It Yourself’ FSBO Package – $0: Your home only gets listed on ForSaleByOwner.com website.
  • ‘Closing Assistance’ Package – $495: You get a licensed real estate advisor to assist you at closing. The package will only assist you if you have potential buyers.

👉 Our Take: We do not recommend ForSaleByOwner.com because they will not list on MLS.

» Pros & Cons of ForSaleByOwner.com: Read advantages and disadvantages of ForSaleByOwner.com before listing.

Here are some key pros to consider:

  • Nationwide Coverage: ForSaleByOwner.com’s services are available across the U.S.
  • Control and Flexibility: You can set your schedule, conduct showings, and manage the sale process at your convenience.
  • Direct Buyer Interaction: You can engage directly with potential buyers through ForSaleByOwner.com’s messaging system.

Here are a few cons to keep in mind:

  • No MLS Listing:  ForSaleByOwner.com does not list your property on MLS. You can list solely on its website.
  • Lack of Technology: Managing the listing, showings, negotiations, and paperwork can be time-consuming and demanding.
  • Privacy Violation: Even though listing on ForSaleByOwner.com is free, payment details are still necessary.
  • Lead for Rocket Homes: Your listing information gets sold to Rocket Homes agents. They will contact you and persuade you to list your property on the MLS.

ForSaleByOwner.com has a rating of 3.2 out of 5 stars on BestCompany.com.

» ForSaleByOwner.com Reviews: Is ForSaleByOwner.com worth it? Read our blog to find out.

ForSaleByOwner.com is considered one of the biggest FSBO websites, as they claim to have 7 times more traffic than other For Sale By Owner sites.

Although ForSaleByOwner.com offers other paid services, none of these services include For Sale By Owner MLS listing. Further, your information is provided to a Rocket Homes affiliated agent. These agents contact you frequently to solicit MLS listings.

6. Zillow For Sale by Owner

REAL ESTATE MARKETPLACE

Zillow

Zillow
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.7/5 (300+ reviews)

Zillow offers the following listing plans for home sellers:

  • FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
  • Zillow Premier Agent – 3% commission: This is the traditional way to sell your home. An agent assists you through the home sale process.

👉 Our Take: Zillow is a comprehensive real estate website that offers a variety of tools and resources for home sellers.

» Does Zillow charge for sale by owner? Click to know if it’s free or not.

You should consider these points while choosing them:

  • No Fees: You can list your home on Zillow’s FSBO website free of charge.
  • Free Cancellation: You can cancel your Zillow listing without any additional charges or hidden costs.
  • Market Exposure: It is one of the most popular real estate websites, with millions of visitors each month. This means that your listing will be seen by a large number of potential buyers.
  • Nationwide Coverage: Zillow FSBO is present in all 50 states in America.
  • Easy To Use: Zillow’s website and mobile app are easy to use and navigate. Users can search for properties by location, price, features, and other criteria.

We identified several disadvantages of listing with Zillow.

  • Slow Listings: Your listing can take up to 72 hours from the time you submit your property details.
  • Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is often inaccurate. This misleads both buyers and sellers.
  • Limited Support: Zillow’s customer support may not match the level of personalized guidance offered by other FSBO companies.
  • Lead for Real Estate Agent: Your listing information gets sold to Zillow’s agents. You’ll get calls not from buyers but from agents.
  • Hide FSBO Listings: Zillow hides FSBO listings behind agent listings. FSBO listings are hidden two clicks away and get almost no traffic.

Zillow has a rating of 1.7 out of 5 stars from 300+ reviews on Trustpilot.

» Zillow For Sale By Owner Reviews: Read our in-depth review on Zillow.

Zillow is the most popular real estate website. It attracts more than 200 million visitors every month. To list your home on Zillow For Sale By Owner, all you need to do is sign up and make your free account.

As Zillow FSBO listings are not on the MLS, they have very low exposure. Additionally, all FSBO listings on Zillow are hidden in the ‘Other Listings’ tab. This has lowered the success rate of free Zillow FSBO listings drastically.

7. Craigslist

BIGGEST CLASSIFIEDS

Craigslist

Craiglist Logo
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.3/5 (300+ reviews)

Craigslist is one of the biggest classified websites.

  • FSBO Listing on Craigslist- $0: You get a FSBO listing on Craigslist. You can upload your property’s description, location, and some photos.

👉 Our Take: With Craigslist you can post your house for sale for free. However, you don’t have MLS exposure.

 » Where Does Craigslist Operate: Click here to know more about Craigslist.

Here are some key pros to consider:

  • User-Friendly Website: Craigslist’s website is easy to navigate. This helps you to easily create your listing and add property information.
  • Free FSBO Listing: Most of the FSBO sellers who opt to advertise on Craigslist do it to save up on the agent’s commission.
  • Good for Distressed Property: Craigslist is a great platform for distressed properties. This is mainly because many cash buyers, house flippers, and investors keep track of listings on Craigslist.
  • Huge Traffic: According to Similarweb, Craigslist is the most visited classified website in the USA.

Here are a few cons to keep in mind:

  • Lowball Offer: Customers have reported that buyers on Craigslist make lowball offers.
  • Scammers and Pranksters: Craigslist is infamous for being a playground for scammers.  Many people who list their homes on Craigslist get unsolicited calls from scammers posing as buyers.
  • Short Lifespan of Ads: Craigslist ads are listed in reverse chronological order, the newest ones always have the most prominence.

Craigslist has a poor rating of 1.3 out of 5 stars from 300+ reviews on Trustpilot.

» How to Sell a House on Craigslist: Learn the step by step process of selling your home on Craigslist.

Craigslist is the biggest classifieds website in the U.S. In terms of traffic, it is the second most visited website with more than 140 million monthly visitors.

While Craigslist can give your listing decent exposure, it can also attract scammers and fraud cash house buyers. Hence, we recommend that you put very limited information about your property and request identification from anyone who makes an offer.

Here’s a quick recap of the best FSBO websites:

Reviews: America’s Best FSBO Websites

We’ve reviewed the best paid and free For Sale By Owner Websites in 2023

Alternatives to For Sale By Owner Websites in Wisconsin

If you think selling your house yourself in Wisconsin is too complicated for you, here are some other options you can consider:

  • Discount Broker or Low Commission Agent: If you want to save on agent commission, a low commission real estate agent offers you the same services for a lower commission rate. Likewise, a flat rate or Wisconsin discount real estate broker offers all the services for a discounted flat rate. An agent will assist you from list to close, including negotiations and paperwork.
  • Cash Home Buyer: Wisconsin cash home buyers make all-cash offers, usually within 24 to 48 hours. These companies help you skip the hassle that a real estate transaction involves.
  • iBuyer: iBuyers like Opendoor and Offerpad are known to offer a property’s FMV in the past. However, in 2023’s slow market, many iBuyers are predicted to offer significantly less for your home than retail buyers.

📞 Need Help? Schedule a FREE Consultation


An Houzeo expert can answer all your questions regarding our technology.


Book a FREE Call

 

What is the Best For Sale By Owner Website in Wisconsin?

The best For Sale By Owner website in Wisconsin will list your home on the MLS for a reasonable price, in the least time, and provide timely assistance. That’s why, we recommend Houzeo as the best For Sale By Owner website to list your home.

Houzeo’s Wisconsin Flat Fee MLS Listing plan will list your home within 24 to 48 hours. Further, with the Gold Package, you get access to cutting-edge tools like Offers DashboardShowings Management, and many more to make your selling journey easy.

Free For Sale By Owner listing sites gives a boost to your listing, by reaching the maximum prospective buyers. To get the best exposure and sell your house fast, we recommend you target MLS as well as other free FSBO listing sites.

    ✍️ Is Houzeo Legit? Yes, Houzeo is a tech-centric For Sale By Owner website and real estate platform that gives you access to tools only real estate agents have.

Check out how Houzeo works in this video:

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» Houzeo Reviews: Find out what customers have to say about Houzeo.com

Frequently Asked Questions

1. Where can I list my home For Sale By Owner in Wisconsin?

You can list your house For Sale By Owner with Flat Fee MLS services like Houzeo.com, FSBO.com, Madcity Homes, Flat Fee Realty, and more. Your home will be listed on the MLS, the most powerful tool to market your home for sale.

2. What is the best For Sale By Owner MLS listing service in Wisconsin?

Houzeo.com is the best FSBO listing site, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology. Houzeo has a rating of 4.9 out of 5 stars on popular review websites like Google and Trustpilot.

3. Where can I list my house For Sale By Owner for free in Wisconsin?

You can list your home for free on ForSalebyOwner.com and classifieds websites like Craigslist, Facebook Marketplace, and Oodle Marketplace.

4. How to sell your house in 2023?

If you want to sell your home in 2023, you must follow these tips:

1. List on MLS.
2. Offer a competitive buyer's agent commission
3. Set a competitive pricing for your house.
4. Use professional photography.

» List on America’s #1 FSBO Site and save thousands on commission.

5. What is the best MLS listing site?

Houzeo.com is the best MLS listing site, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology. Houzeo has a rating of 4.9 out of 5 stars on popular review websites like Google and Trustpilot.

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