7 Best For Sale By Owner Websites in Wisconsin

Houzeo offers 4 FSBO MLS listing packages.

• Bronze Package – $329: This package offers MLS listing only for 6 months with maximum photos.
• Silver Package – $399+: This includes an MLS listing for 6 months with maximum photos. It also offers unlimited listing changes and open houses.
• Gold Package – $379+: It is Houzeo’s signature MLS package. It includes 6 months with maximum photos and additionally offers all the technology Houzeo is known for.
• Platinum – $349+: It offers a virtual full service with a licensed broker to help you with negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo for all home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 minutes.

Here are some pros of Houzeo:

1. Save Thousands in Commission: In most states, you’ll be paying just a small flat fee to list on MLS. Home sellers who sold on Houzeo saved $11,490 on average.
2. No Hidden Fees: All fees are disclosed upfront, so there are no Houzeo hidden fees.
3. Near Nationwide Coverage: Houzeo covers 47 states and DC.
4. Max Exposure: Houzeo packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other FSBO sites.
5. Advanced Technology: With Houzeo listings, you don’t have to go through the hassle of hours of paperwork. E-sign and online forms make listing quick and easy.
6. 5-star Customer Service: Home sellers have consistently rated Houzeo highly at 4.9 stars out of 5.0. You are likely to have an excellent experience listing & selling with Houzeo.
7. Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings.

Houzeo’s services are limited in Wyoming, South Dakota, and West Virginia. This means your listings may not get updated in 12 hours and may not get maximum exposure.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo Reviews: Houzeo is rated excellent by 5,000+ home sellers.

FSBO.com has 2 packages for FSBO home sellers:

• FSBO Package – $99.95: This package lists your property on FSBO.com and Redfin for 6 months. You can upload unlimited photos and a video. It allows you to make changes and cancel your listing anytime.
• MLS Package – $399.95: With this package, your property is listed on the MLS for 6 months with 20 photos. Your listing is syndicated to Zillow, Realtor, and Trulia.

Listing Upgrades

• Classic FSBO.com Yard Sign w/ Stand: $75
• Open House Posting: $50
• Directional Arrow – For Sale By Owner: $12
• Sign Riders: $12

👉 Our Take: FSBO.com has been in business since 1997. They allow you to customize the plans by offering some services separately. You can add or skip these services based on your needs.

» Pros and Cons of FSBO.com: Read to know what sellers have to say about FSBO.com

Here are some key highlights of listing with FSBO.com:

• Multiple Categories of Listings: You can feature your listing in a special section dedicated to foreclosure, pre-foreclosure, tax lien, or bankruptcy.
• User-Friendly Interface: The website is easy to navigate. This helps you to easily create your listing and add property information.
• Nationwide Coverage: With FSBO.com your property gets a nationwide exposure.

» Is FSBO.com Legit: Read the blog to find out.

During our research, we identified several disadvantages of listing with FSBO.com.

• Limited Automation: FSBO.com shares your information with a local broker who does the listing for you. You have to do all the paperwork manually.
• Unpredictable Broker Quality: Sellers are connected with local brokers for listing. Moreover, online FSBO.com reviews are mixed.
• Extra Charges for Listing Photos: You need to pay $50 extra for uploading more than 20 photos to your listing.
• Expensive À la Carte Services: You need to pay $50 – $150 for services like e-lockbox rental, showings, yard signs, and open house postings.

FSBO.com has no credible customer reviews on popular review sites like Google or Trustpilot.

» FSBO.com Reviews: Read why the oldest FSBO website isn’t the best in 2023’s slow market.

Madcity Homes has one Flat Fee MLS package that can be upgraded to a full-service package.

• Flat Fee MLS Package – $500: This package includes a listing period of 3 months, a comparable sales summary, rental yard sign (available in Dane County only). The listing gets syndicated to local MLS and their website, and real estate websites like Zillow, Trulia, and more.
• Agent Assitance Package- $3,000: Agent Assistance includes all Flat Fee MLS services plus digital GE Supra Key Lockbox, optional ShowingTime online scheduling system via text or email, and many more.
• Full-service -4% Commission: This package includes the assistance of a real estate agent to help you with negotiations, reviews, counteroffers, amendments, addendums, and notices. It also provides a GE supra key lock box, and a ShowingTime app with agent feedback.

👉 Our Take: We recommend their $500 flat fee package as opting for their full service 4% commission package would be shooting yourself in the foot.

Madcity Homes offers a number of benefits:

• Quick Listing: The MLS listing procedure is fast. Your listing gets activated within 24 hours.
• Market Exposure: Your property gets syndicated on local and national websites like Zillow, Trulia, Realtor.com, and many more.
• Auto Email Datafeed: Your property will be included in the Realtor email data feeds.
• Good Customer Reviews: Madcity Homes enjoys a robust customer review. Many customers said their experience was good and their team was quick to respond.

According to our study, Madcity Homes has a few negatives.

• Additional Charges: Madcity Homes charges you extra to extend the listing period, install new signs, and more.
• Features Unavailable: Some of the features like sign, digital lockbox are not available in all areas. Combo lockboxes may be substituted in some areas outside Dane County.
• Limited Coverage: They provide services only in Columbia, Dane, Dodge, Gree, Iowa, Jefferson, Rock, and Sauk counties.

Madcity Homes has 4.9 out of 5 stars from 75 reviews on Google.

Madcity Homes: Check Madcity Homes Google’s review and choose accordingly.

Flat Fee Realty offers a single Flat Fee MLS package, the price of which varies by state.

• Common services included in the Flat Fee package are a listing terms of 6 months with 6 photos. Your listings get syndicated to Zillow, Trulia, and Realtor.com. The package also includes free listing upgrades and state disclosures.

Listing Photos Upgrades: You can add up to 25 photos for $50.

👉 Our Take: If an affordable plan is your priority, then Flat Fee Realty is a good option. However, they do charge additional fees for optional upgrades like additional photos.

» Pros and Cons of Flat Fee Realty: Read our in-depth analysis of Flat Fee Realty before choosing them.

In places where it offers direct services, Flat Fee Realty is a great flat fee MLS alternative.

• Cost-Effective: Flat Fee Realty offers an affordable flat fee listing package.
• Free Changes: You can make changes to your listing without paying any additional fees.
• Easy Cancellation: You can cancel anytime and get a refund within 30 days of purchase. If you decide not to sell your home, some of your listing fees will be refunded.
• Market Exposure: Listing gets syndicated to Realtor.com, Trulia.com, and Zillow.com. All the major websites you would like to use to showcase your home. 
• Free Disclosures: Flat Fee Realty offers free disclosures for all states.

» Pros and Cons of Flat Fee Realty: Read further to know the advantages and disadvantages of Flat Fee Realty.

In our review of Flat Fee Realty, we identified some major deal-breakers.

• Non-customizable Packages: Flat Fee Realty’s listing package provides no scope for customization. The package is a one size fits all plan, limiting the options you would like to opt for.
• 0.25% Commission at Closing: Flat Fee Realty charges 0.25% commission at closing. Even though they claim the buyer agent pays this, the entire commission comes out of the seller’s proceeds.
• Limited Coverage: The company’s service availability may vary and is subject to change without notice.

Flat Fee Realty has no credible reviews.

» Flat Fee Realty Reviews: Read our in-depth review on Flat Fee Realty.

ForSaleByOwner.com has 2 FSBO packages.

• ‘Do It Yourself’ FSBO Package – $0: Your home only gets listed on ForSaleByOwner.com website.
• ‘Closing Assistance’ Package – $495: You get a licensed real estate advisor to assist you at closing. The package will only assist you if you have potential buyers.

👉 Our Take: We do not recommend ForSaleByOwner.com because they will not list on MLS.

» Pros & Cons of ForSaleByOwner.com: Read advantages and disadvantages of ForSaleByOwner.com before listing.

Here are some key pros to consider:

• Nationwide Coverage: ForSaleByOwner.com’s services are available across the U.S.
• Control and Flexibility: You can set your schedule, conduct showings, and manage the sale process at your convenience.
• Direct Buyer Interaction: You can engage directly with potential buyers through ForSaleByOwner.com’s messaging system.

Here are a few cons to keep in mind:

• No MLS Listing:  ForSaleByOwner.com does not list your property on MLS. You can list solely on its website.
• Lack of Technology: Managing the listing, showings, negotiations, and paperwork can be time-consuming and demanding.
• Privacy Violation: Even though listing on ForSaleByOwner.com is free, payment details are still necessary.
• Lead for Rocket Homes: Your listing information gets sold to Rocket Homes agents. They will contact you and persuade you to list your property on the MLS.

ForSaleByOwner.com has a rating of 3.2 out of 5 stars on BestCompany.com.

» ForSaleByOwner.com Reviews: Is ForSaleByOwner.com worth it? Read our blog to find out.

Zillow offers the following listing plans for home sellers:

• FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
• Zillow Premier Agent – 3% commission: This is the traditional way to sell your home. An agent assists you through the home sale process.

👉 Our Take: Zillow is a comprehensive real estate website that offers a variety of tools and resources for home sellers.

» Does Zillow charge for sale by owner? Click to know if it’s free or not.

You should consider these points while choosing them:

• No Fees: You can list your home on Zillow’s FSBO website free of charge.
• Free Cancellation: You can cancel your Zillow listing without any additional charges or hidden costs.
• Market Exposure: It is one of the most popular real estate websites, with millions of visitors each month. This means that your listing will be seen by a large number of potential buyers.
• Nationwide Coverage: Zillow FSBO is present in all 50 states in America.
• Easy To Use: Zillow’s website and mobile app are easy to use and navigate. Users can search for properties by location, price, features, and other criteria.

We identified several disadvantages of listing with Zillow.

• Slow Listings: Your listing can take up to 72 hours from the time you submit your property details.
• Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is often inaccurate. This misleads both buyers and sellers.
• Limited Support: Zillow’s customer support may not match the level of personalized guidance offered by other FSBO companies.
• Lead for Real Estate Agent: Your listing information gets sold to Zillow’s agents. You’ll get calls not from buyers but from agents.
• Hide FSBO Listings: Zillow hides FSBO listings behind agent listings. FSBO listings are hidden two clicks away and get almost no traffic.

Zillow has a rating of 1.7 out of 5 stars from 300+ reviews on Trustpilot.

» Zillow For Sale By Owner Reviews: Read our in-depth review on Zillow.

Craigslist is one of the biggest classified websites.

• FSBO Listing on Craigslist- $0: You get a FSBO listing on Craigslist. You can upload your property’s description, location, and some photos.

👉 Our Take: With Craigslist you can post your house for sale for free. However, you don’t have MLS exposure.

 » Where Does Craigslist Operate: Click here to know more about Craigslist.

Here are some key pros to consider:

• User-Friendly Website: Craigslist’s website is easy to navigate. This helps you to easily create your listing and add property information.
• Free FSBO Listing: Most of the FSBO sellers who opt to advertise on Craigslist do it to save up on the agent’s commission.
• Good for Distressed Property: Craigslist is a great platform for distressed properties. This is mainly because many cash buyers, house flippers, and investors keep track of listings on Craigslist.
• Huge Traffic: According to Similarweb, Craigslist is the most visited classified website in the USA.

Here are a few cons to keep in mind:

• Lowball Offer: Customers have reported that buyers on Craigslist make lowball offers.
• Scammers and Pranksters: Craigslist is infamous for being a playground for scammers.  Many people who list their homes on Craigslist get unsolicited calls from scammers posing as buyers.
• Short Lifespan of Ads: Craigslist ads are listed in reverse chronological order, the newest ones always have the most prominence.

Craigslist has a poor rating of 1.3 out of 5 stars from 300+ reviews on Trustpilot.

» How to Sell a House on Craigslist: Learn the step by step process of selling your home on Craigslist.