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7 min read Mar 22, 2024

7 Best For Sale By Owner Websites in Wisconsin

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Jason Joshi

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Edited By

Jason Joshi

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Jason is a passionate content editor working at Houzeo. He has an eye for detail and keeps himself updated with the recent trends in the real estate market. He also likes to travel and explore places.

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$17,160 – that’s how much a Texian home seller paid in agent commissions on an average home last year. It’s daylight robbery! Home prices in Wisconsin will continue to rise, and so will commissions.

Selling For Sale By Owner, without a realtor, can save you $10,000 or more on an average home. It does not matter if you’re selling a condo in Milwaukee or a single-family home in Madison, FSBO is powerful.

High-tech FSBO websites like Houzeo don’t just help you save on commissions. They automatically assign the right MLS paperwork and get your house listed within 24-48 hours. You get 5-star customer service and advanced tech to manage your listing, showings, and closing.

FSBOs on the Rise 🚀

FSBOs are trending! 55% of millennials are comfortable selling their homes themselves. According to Zillow, 26% of Gen X’ers listed FSBO and saved thousands. And why not? 77% of FSBO homes were sold in less than two weeks.

There are two types of For Sale By Owner websites in Wisconsin you can choose from:

  • Paid FSBO Websites: These websites will get your property listed on the MLS, the most powerful marketing tool for home sellers. MLS syndicates your listings to Zillow, Redfin, Trulia, Realtor.com, and numerous other websites.
  • Free FSBO Websites: When you list for free, your listing remains on the company website and does not feature on the MLS. No MLS exposure means fewer potential buyers and a lower sale price for your property.

We have spent thousands of hours researching and reviewing For Sale By Owner websites in the Badger State. Here are our rankings.

Rankings: 7 Best For Sale By Owner Websites in Wisconsin

FSBO WebsiteListing Fee100% Online*MLS AccessOnline Showings & Offers5 Star Customer Service**
1. Houzeo.com$349
2. FSBO.com$399
3. Madcity Homes$500
4. Flat Fee Realty$249 + 0.25%
5. ForSaleByOwner.com$0
6. Zillow For Sale By Owner$0
7. Craigslist$0

*For 100% Online, only FSBO sites with online showings, inspection scheduling, offer management, and mobile app have been considered.

**For 5-Star Reviews, customer ratings above 4.8 out of 5 have been considered.

4 Best Paid For Sale By Owner Websites in Wisconsin

Paid FSBO websites list on MLS without Realtor in Wisconsin for a one-time flat fee. We’ve ranked the best Flat Fee FSBO listing websites in Wisconsin.

1. Houzeo.com

BEST FSBO WEBSITE

Houzeo

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 4.75 Stars 4.9/5 (8,000+ reviews)

Houzeo offers 4 FSBO MLS listing packages:

  • Bronze – $399: This package offers MLS listing for 6 months along with maximum photo uploads.
  • Silver – $399+: Along with an MLS listing for 6 months and maximum photo uploads, this package provides unlimited listing changes and open house option.
  • Gold – $429+: It comprises 6 months of listing with maximum photo uploads and includes advanced tech support for a successful house sale.
  • Platinum – $499+: This package offers virtual full-service support with a licensed broker assisting in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo for most home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

These are the key features that make Houzeo one of the top FSBO website to list with:

  • Significant Commission Savings: In most states, you will pay just a small flat fee to list on MLS. On average, home sellers who used Houzeo saved $11,490.
  • No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
  • Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
  • Max Exposure: Houzeo packages give you access to the MLS such as  Zillow, Trulia, Redfin, and several other FSBO sites.
  • Advanced Technology: With Houzeo listings, you don’t have to go through the hassle of extensive paperwork. E-sign and online forms make listing quick and easy.
  • 5-star Customer Service: Dedicated customer support to address your every concern and make the overall process easy.
  • Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.

Houzeo’s services are limited in Wyoming, South Dakota, and West Virginia. This means your listings may take more than 12 hours to get updated.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo Reviews: With over 8,000+ happy customers, Houzeo is the most trusted FSBO website.

Houzeo.com offers a combination of maximum savings, advanced technology, 5-star customer support, and listing exposure.

Houzeo’s flat fee listing helps you save thousands on realtor commissions. You also get dedicated customer support, which makes the home-selling process much easier and effortless.

📞 Need Help? Schedule a FREE Consultation


A Houzeo expert can answer all your questions regarding our packages.


Book a FREE Call

 

2. FSBO.com

NATIONAL REFERRAL COMPANY

FSBO.com

Logo - FSBO.com
  • Listing Fee: $99.95 - $399
  • Limited a la carte items
  • No credible reviews were found.

FSBO.com has 2 packages for FSBO home sellers:

  • $99.95 – FSBO Package: This package lists your property on FSBO.com and Redfin for 6 months. You can upload unlimited photos and a video. It allows you to make changes and cancel your listing anytime.
  • $399.95 – MLS Package: With this package, your property is listed on the MLS for 6 months with 20 photos. Your listing is syndicated to Zillow, Realtor, and Trulia.

Listing Upgrades

  • Classic FSBO.com Yard Sign w/ Stand: $75
  • Open House Posting: $50
  • Directional Arrow – For Sale By Owner: $12
  • Sign Riders: $12

👉 Our Take: FSBO.com has been in business since 1997. They allow you to customize the plans by offering some services separately. You can add or skip these services based on your needs.

» Pros and Cons of FSBO.com: Read to know what sellers have to say about FSBO.com

Here are some key highlights of listing with FSBO.com:

  • Multiple Categories of Listings: You can feature your listing in a special section dedicated to foreclosure, pre-foreclosure, tax lien, or bankruptcy.
  • User-Friendly Interface: The website is easy to navigate. This helps you to easily create your listing and add property information.
  • Nationwide Coverage: With FSBO.com your property gets a nationwide exposure.

During our research, we identified several disadvantages of listing with FSBO.com:

  • Limited Automation: FSBO.com shares your information with a local broker who does the listing for you. You have to do all the paperwork manually.
  • Unpredictable Broker Quality: Sellers are connected with local brokers for listing. Moreover, online FSBO.com reviews are mixed.
  • Extra Charges for Listing Photos: You need to pay $50 extra for uploading more than 20 photos to your listing.
  • Expensive à la carte Services: You need to pay $50 – $150 for services like e-lockbox rental, showings, yard signs, and open house postings.

FSBO.com has no credible customer reviews on popular review sites like Google or Trustpilot.

» FSBO.com Reviews: Read why the oldest FSBO website isn’t the best anymore.

FSBO.com is available in all states, with coverage in 50+ markets. FSBO allows sellers to list their property for sale while saving on the listing agent commission.

Apart from listing houses For Sale By Owner, FSBO.com offers no major services. The à la carte items are expensive, and you’re charged extra for uploading more than 20 photos.

3. Madcity Homes

EXPENSIVE PACKAGES

Madcity Homes

FFM Wisconsin Madcity homes
  • Listing Fee: $500
  • Low on Tech
  • 4.75 Stars  4.9/5.0 (70+ reviews)

Madcity Homes has one Flat Fee MLS package that can be upgraded to a full-service package.

  • Flat Fee MLS Package – $500: This package includes a listing period of 6 months. You also get a comparable sales summary and rental yard sign (available in Dane County only).
  • Agent Assitance Package- $3,000: This package includes all Flat Fee MLS services. Additionally, it includes a digital GE Supra Key Lockbox, an optional ShowingTime online scheduling system via text or email, and many more.
  • Full-service -4% CommissionThis package includes the assistance of a real estate agent to help you with negotiations, reviews, counteroffers, amendments, addenda, and notices.

👉 Our Take: The packages are expensive. The $3,000 Agent Assistance Package does not provide any closing help. Other Flat Fee service providers include this service in their full-service packages for much less.

Madcity Homes offers a number of benefits:

  • Quick Listing: The MLS listing procedure is fast. Your listing gets activated within 24 hours.
  • Market Exposure: Your property gets syndicated on local and national websites like Zillow, Trulia, Realtor.com, and many more.
  • Auto Email Datafeed: Your property will be included in the Realtor email data feeds.
  • Good Customer Reviews: Madcity Homes enjoys a robust customer review. Many customers said their experience was good, and the team was quick to respond.

According to our study, Madcity Homes has a few negatives.

  • Additional Charges: Madcity Homes charges you extra to extend the listing period, install new signs, and more.
  • Features Unavailable: Some of the features, like yard sign, and digital lockbox are not available in all areas. Combo lockboxes may be substituted in some areas outside Dane County.
  • Limited Coverage: They provide services only in Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk counties.

Madcity Homes has 4.9 out of 5 stars from 70+ reviews on Google.

» Madcity Homes: Check Madcity Homes Google reviews.

Madcity Homes’s MLS package provides good exposure to your property but is overpriced. Their professional photography services can be a great tool in your marketing strategy to grab the attention of potential buyers.

However, they charge extra if you want to extend the listing period, install new signs, and more.

4. Flat Fee Realty

0.25% LISTING AGENT COMMISSION

Flat Fee Realty

Flat-Fee-Realty-logo.
  • Listing Fee: Varies
  • 0.1% to 0.25% additional fees
  • No credible reviews were found.

Flat Fee Realty offers a single Flat Fee MLS package, the price of which varies by state.

  • MLS Listing Package: This package offers a 6-month listing with 6 photos, syndication to Zillow, Trulia, and Realtor.com, along with local MLS listing and state disclosures.

Listing Photos Upgrades: You can add up to 25 photos for $50.

👉 Our Take: If an affordable plan is your priority, then you can consider Flat Fee Realty. However, they do charge additional fees for optional upgrades like additional photos.

These are some pros of Flat Fee Realty in the areas it operates:

  • Cost-Effective: Flat Fee Realty offers an affordable flat fee listing package.
  • Free Changes: You can make changes to your listing without paying any additional fees.
  • Easy Cancellation: You can cancel anytime and get a refund within 30 days of purchase. If you decide not to sell your home, some of your listing fees will be refunded.
  • Market Exposure: Your listing gets syndicated to Realtor.com, Trulia, and Zillow, significantly expanding your chances of attracting potential buyers.

Here are some major dealbreakers we came across in our review of Flat Fee Realty:

  • Non-customizable Packages: You cannot customize the packages. This may restrict your ability to select specific options tailored to your preferences.
  • 0.25% Commission at Closing: Flat Fee Realty charges a 0.25% commission at closing. Even though they claim the buyer agent pays this, the entire commission comes from the seller’s proceeds.
  • Limited Coverage: The company’s service availability may vary and is subject to change without notice.

Flat Fee Realty has no credible reviews yet.

» Flat Fee Realty Reviews: Read our in-depth review of Flat Fee Realty.

This company was founded in 2007 and is headquartered in Barrie, Ontario. It has a nationwide presence but prices differ in each state. These MLS For Sale By Owner packages include only an option to list on the MLS.

However, Flat Fee Realty requires you to pay a minimum 2% buyer agent commission, 0.25% of which goes as a kickback to your listing agent. This means you end up paying a small commission to the listing agent at closing.

Take Charge of Your Home Sale Today!



Houzeo gives you the best market exposure and powerful tools to ace your FSBO journey like a pro.


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3 Free For Sale By Owner Sites in Wisconsin

Free For Sale By Owner websites in Wisconsin offer online exposure but don’t guarantee a successful FSBO sale.

5. ForSaleByOwner.com

OPTIONAL FREE LISTING

ForSaleByOwner.com

For Sale By Owner
  • Listing Fee: $0 - $495
  • Available in 80+ U.S. Markets
  • 4.5stars 4.5/5 (60+ reviews)

ForSaleByOwner.com includes 2 FSBO packages:

  • ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website.
  • ‘Closing Assistance’ Package – $495: You get the assistance of a licenced real estate broker. However, for this, you need to have a potential buyer.

👉 Our Take: ForSaleByOwner.com does not list on MLS. This can be a strong drawback in your selling processes.

These are some pros to consider:

  • Nationwide Coverage: ForSaleByOwner.com caters to customers throughout the United States.
  • Control and Flexibility: You can set your schedule, host showings, and manage the sale process at your convenience.
  • Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.

We have found certain cons about ForSaleByOwner.com in our research:

  • No MLS Listing: This site does not list your property on MLS. You can only list on the ForSaleByOwner.com website.
  • Lack of Technology: It can be time-consuming and demanding to manage the listings, showings, negotiations, and paperwork.
  • Privacy Violation: Even though listing on ForSaleByOwner.com is free, payment details are still necessary.
  • Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.

ForSaleByOwner.com has a rating of 4.5 out of 5 stars on BestCompany.com.

» ForSaleByOwner.com Reviews: Read this blog to learn more.

Founded in 1999 by Damon Giglio, ForSaleByOwner.com is considered one of the biggest FSBO websites. They claim to have 7 times more traffic than any other For Sale By Owner sites.

Although ForSaleByOwner.com offers other paid services, none of these services include For Sale By Owner MLS listing. Further, your information is provided to a Rocket Homes affiliated agent. These agents contact you frequently to solicit MLS listings.

6. Zillow For Sale by Owner

REAL ESTATE MARKETPLACE

Zillow

Zillow
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.4/5 (350+ reviews)

Zillow offers the following listing plans for home sellers:

  • FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
  • Zillow Premier Agent – 3% commission: This is the traditional way to sell your home. You get access to a real estate agent who guides you through the entire sale process.

👉 Our Take: Zillow is a comprehensive real estate website that offers a variety of tools and resources for home sellers.

» Does Zillow Charge For Sale By Owner? Click to know if it’s free or not.

You should consider these points while choosing Zillow:

  • No Fees: You can list your home on Zillow’s FSBO website free of charge.
  • Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden costs.
  • Maximum Market Exposure: It is one of the most popular real estate websites, with millions of monthly visitors. This means that a large number of potential buyers will see your listing.
  • Nationwide Coverage: Zillow FSBO services are accessible in all 50 states across America.
  • User-Friendly Interface: Its website and mobile app are easy to use and navigate. Users can search for properties based on location, price, features, and other criteria.
  • Offers Rental Services: Zillow is one of the best rental websites in America. It offers a built-in tenant screening tool, rent collection feature, owner portal, pricing suggestions, etc.

We identified several disadvantages of listing with Zillow:

  • Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
  • Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is often inaccurate. This misleads both buyers and sellers.
  • Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO companies offer.
  • Lead for Real Estate Agent: Your listing information is shared with Zillow’s agents. You’ll get calls from agents rather than potential buyers.
  • Hide FSBO Listings:  Zillow hides FSBO listings behind agent listings. They are often two clicks away and get almost no traffic.

Zillow has a rating of 1.4 out of 5 stars from 350+ reviews on Trustpilot.

» Zillow For Sale By Owner Reviews: Read our in-depth review on Zillow.

Zillow is the most popular real estate website. It attracts more than 200 million visitors every month. To list your home on Zillow For Sale By Owner, all you need to do is sign up and make your free account.

As Zillow FSBO listings are not on the MLS, they have very low exposure. Additionally, all FSBO listings on Zillow are hidden in the ‘Other Listings’ tab. This has lowered the success rate of free Zillow FSBO listings drastically.

7. Craigslist

BIGGEST CLASSIFIEDS

Craigslist

Craiglist Logo
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.3/5 (300+ reviews)

Since Craigslist is one of the biggest classified websites, it offers free listings:

  • FSBO Listing on Craigslist – $0: You get an FSBO listing on Craigslist. Here you can upload your property’s description, location, and some photos.

👉 Our Take: With Craigslist you can post your house for sale for free. However, you don’t have MLS exposure.

 » Where Does Craigslist Operate: Click here to learn more about Craigslist.

These are some key pros to consider:

  • User-Friendly Website: Craigslist’s website is easy to navigate. This helps you to easily create your listing and add property information.
  • Free FSBO Listing: Most of the FSBO sellers who opt to advertise on Craigslist do it to save up on the agent’s commission.
  • Good for Distressed Property: Craigslist is a great platform for distressed properties. This is mainly because many cash buyers, house flippers, and investors keep track of listings on Craigslist.
  • Huge Traffic: According to Similarweb, Craigslist is the most visited classified website in the USA.

Here are a few cons to keep in mind:

  • Lowball Offer: Customers have reported that buyers on Craigslist make lowball offers.
  • Scammers and Pranksters: Craigslist is infamous for being a playground for scammers. Many people who list their homes on Craigslist get unsolicited calls from scammers posing as buyers.
  • Short Lifespan of Ads: Craigslist ads are listed in reverse chronological order, the newest ones always have the most prominence.

Craigslist has a poor rating of 1.3 out of 5 stars from 300+ reviews on Trustpilot.

» How to Sell a House on Craigslist: Learn the step by step process of selling your home on Craigslist.

Craigslist is the biggest classifieds website in the U.S. In terms of traffic, it is the second most visited website with more than 140 million monthly visitors.

While Craigslist can give your listing decent exposure, it can also attract scammers and fraudulent cash house buyers. Hence, we recommend that you provide limited information about your property and request identification from anyone who makes an offer.

Here’s a quick recap of the best FSBO websites:

Reviews: America’s Best FSBO Websites

We’ve reviewed the best paid and free For Sale By Owner Websites in 2024

Tips for Listing Your House as For Sale By Owner in Wisconsin

You may feel overwhelmed by the difficulties involved in selling a house yourself in Wisconsin. To effectively navigate the FSBO process, consider the following tips:

  1. Market Research: Evaluate the local WI real estate market. Learn about recent house sales prices, market trends, and the typical time it takes to sell a home.
  2. Prepare Your Home: Make necessary repairs and renovations. Clean, declutter, and stage your house to make it appealing to potential buyers.
  3. Price it Right: Set a competitive price for your house. To get a fair market value, consider getting a professional appraisal or using online tools.
  4. Market Your Home: Create a detailed marketing plan. Use high-quality images and create a virtual tour or video walkthrough.

Alternatives to For Sale By Owner Websites in Wisconsin

If you think selling your house yourself in Wisconsin is too complicated for you, here are some other options you can consider:

📞 Need Help? Schedule a FREE Consultation


A Houzeo expert can answer all your questions regarding our packages.


Book a FREE Call

 

Which is the Best For Sale By Owner Website in Wisconsin?

The Best FSBO sites excel in affordability, coverage, and technology. However, it depends entirely on your needs.

Several free FSBO listing sites offer basic exposure. However, their reach may be limited compared to MLS-integrated FSBO sites. Consider For Sale By Owner websites that list your property on the MLS and save thousands in commissions.

High-tech FSBO sites in Wisconsin like Houzeo help you get maximum exposure, 5-star customer service, and advanced tech.

    ✍️ Is Houzeo Legit? Yes, Houzeo is a tech-centric For Sale By Owner website and real estate platform that gives you access to tools only real estate agents have.

Eager to Know How Houzeo Works?

We have got you covered. Check out how you can list your property on the MLS with Houzeo.

How to List on MLS With Houzeo?

5 Easy Steps to List on MLS with Houzeo as FSBO

Start Your MLS Listing NOW!

» Houzeo Reviews: Find out what customers have to say about Houzeo.com

Frequently Asked Questions

Where can I list my home For Sale By Owner in Wisconsin?

You can list your house For Sale By Owner with WI Flat Fee MLS services like Houzeo.com, FSBO.com, Madcity Homes, Flat Fee Realty, and more. Your home will be listed on the MLS, the most powerful tool to market your home for sale.

What is the best For Sale By Owner MLS listing service in Wisconsin?

Houzeo.com is the best MLS listing site, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology. Houzeo has a rating of 4.9 out of 5 stars on popular review websites like Google and Trustpilot.

Where can I list my house For Sale By Owner for free in Wisconsin?

You can list your home for free on ForSaleByOwner, Zillow and classifieds websites like Craigslist.

What to look for in an FSBO website?

When looking for a For Sale By Owner website to list your home on the WI MLS, look for user-friendly interfaces, online visibility, and features such as listing customization and marketing tools.

For Sale By Owner Websites Wisconsin

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