7 Best For Sale By Owner Websites in Michigan

Houzeo offers 4 FSBO MLS listing packages.

• Bronze Package – FREE: This package offers Houzeo listing only for 6 months with maximum photos. You pay a $49 refundable fee for a yard sign and receive your refund after sending a selfie with it.
• Silver Package – $349+: This includes everything that home sellers typically look for.
• Gold Package – $399+: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for Houzeo Showings, Houzeo Offers, and DigiTransact.
• Platinum – $999+: It includes the assistance of a licensed broker to help you with negotiations, disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy!

» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com

Houzeo is America’s best For Sale By Owner MLS listing service because of 4 reasons:

1. Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week. This is rare in today’s world.
3. 100% Online: Houzeo is high-tech. For you, this means easy listing, fast changes, online showings, and online offers.  Houzeo Mobile App is also very powerful.
4. No Listing Commission: In most states, you’ll be paying just a small flat fee to list on MLS. Houzeo covers 47 states + DC. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com

Houzeo is one of the best For Sale By Owner MLS listing services, with a 4.9 out of 5-star rating on Google and Trustpilot.

» Houzeo Reviews: Check out home sellers’ experience listing with Houzeo

Homecoin’s $95 plan is designed to lure home sellers to purchase their MLS listing for a small $95 fee.

• Flat Fee MLS Listing – $95: Homecoin will get you listed on the MLS. This plan DOES NOT include managing showings, offers, lockbox, yard sign, or digital seller disclosures.

👉 Our Take: We do not recommend Homecoin for most home sellers. The $95 MLS listing sounds great, but most sellers need additional services. Homecoin significantly over-charges for these services.

There are 2 key advantages to Homecoin.

• MLS Exposure: A Flat Fee MLS listing via Homecoin will get you on the MLS and in front of thousands of buyers.
• Covers 11 States: Homecoin covers California, Florida, Georgia, Michigan, Missouri, New York, North Carolina, South Carolina, Tennessee, Virginia, and Wisconsin.

We really wanted to like this service, but in our research we found several issues with Homecoin.

• The $95 Listing is the Bait: Homecoin’s $95 listing includes just a basic entry-only listing in the MLS. Homecoin will charge you extra for features like showings management with a lockbox, ability to counter an offer, or request highest & best offer. You can end up paying thousands more for these.
• Upgrades are Overpriced: Homecoin’s yard sign is expensive at $69 + $97 (for the post), if you want to manage showings, you have to rent a lockbox for $125 + $120 desposit. A standard forms help package is $400.
• Key Features are Not Available: In many states, key essentials are missing in Homecoin’s offerings. Without these, you risk turning-off buyers and buyer agents. These essential features include a showing service to manage showings, inspections, appraisal, and closing. Broker contract review & support is also not available in many areas. Homecoin calls this “Seller Forms Help (Premium)”. It should be available if you need it. You also don’t have the ability to counter an offer, or request highest & best. These are essential services in our opinion.
• Limited Customer Service via Phone: Homecoin provides decent customer service over text and email. The service is difficult to reach via phone.
• Dashboard is Clunky: Homecoin does not auto-populate listing data from public sources. So you have to fill all the listing data manually. Sellers have complained that this can take a lot of time.

Note: Homecoin’s offerings vary by region. Our research was in 28025 zipcode.

Homecoin Reviews: Homecoin.com has a 4.6 out of 5 star rating from 50 sellers on Google Reviews.

FSBO.com has 2 packages for FSBO home sellers.

• Basic Package – $99: Your property is listed on FSBO.com and Redfin for 6 months.
• MLS Package – $399: Your property is listed on the MLS for 6 months. You can upload up to 20 photos.

Listing Upgrades: Here’s a summary of the listing upgrades that FSBO.com provides:

• Classic FSBO.com Yard Sign w/ Stand: $60
• Directional Arrow – For Sale By Owner: $12
• Open House Directional Arrow: $12
• Sign Riders: $12

👉 Our Take: We recommend the $399 MLS package, as it gives you maximum exposure through an MLS listing. Your listing is syndicated to popular real estate websites like Zillow, Realtor.com, Redfin, and hundreds of others.

Here are some key highlights of listing with FSBO.com:

• Multiple Categories of Listings: You can feature your listing in a special section dedicated to foreclosure, pre-foreclosure, tax lien, or bankruptcy.
• Simple User Interface: FSBO.com is easy to navigate. Due to its basic interface, you can easily create your listing by adding relevant information.

During our research, we identified several disadvantages of listing with FSBO.com. Here’s some of them:

• Limited Automation: FSBO.com provides your information to a local broker who does the listing for you. As there’s zero online automation or downloadable resources, you have to do all the paperwork manually.
• Lack of DIY Resources or Tools: Although FSBO.com is the oldest For Sale By Owner website, it does not provide any resources to make your job easy.
• Unpredictable Broker Quality: You never know which local broker your listing will go to. FSBO.com reviews online are mixed, which indicates good service in some places only.
• Extra Charges for Listing Photos: You have to pay $50 to $60 extra if you want to upload more than 20 photos to your listing.
• Expensive à La Carte Services: Services like e-lockbox rental and showing service are priced at $150 and $75 respectively. These services are quite expensive compared to other FSBO Flat Fee MLS listing competitors.

FSBO.com has no customer reviews on popular review sites like Google or Trustpilot.

» FSBO.com Reviews: Check out why the oldest FSBO site isn’t the best in 2023’s slow market.

Kermath Realty offers 4 Flat Fee MLS packages to home sellers.

• Bronze Package – $199: The package includes a listing term of 6 months with 6 photos. Other services include printable color flyers, buyer lead forwarding, syndication to local REALTOR® Sites/ IDX sharing, and a regular yard sign. 
• Silver Package – $299: The package includes a listing term of 12 months with 35 photos and all the services from the Bronze Package. The package also offers 3 open house postings, virtual tours, and more.
• Gold Package – $998: This package offers all the services from Silver Package. Also, providing unlimited open houses, 50 photos, and an MLS listing term until your house is sold.
• In Your Home – $500+ Fee at Closing: This is a full-service package that offers every service from Gold Package. They will provide direct assistance from a broker to help you in your selling process. The package is S. E. MI only, and you have to pay a 3/4% fee at closing.

👉 Our Take: We recommend the Gold Package of $998. The package is pricey. However, it includes everything you need for the sale.

In terms of value, Kermath Realty is a good option. Here are some of its advantages.

• Strong Customer Support: Kermath Realty has an excellent 4.3 out of 5-star rating on Google Reviews. This indicates they provide strong support to their customers.
• Color Flyers With all the Listings: Each listing includes a color flyer that you can hand out at open houses or post on your yard sign.

In our research, we found some major deal breakers with Kermath Realty.

• Offers Limited Services: The Bronze and Silver packages include limited services. They are only for those who have experience in selling. As a seller, you must do all the work done by a listing agent.
• Only for Experienced Sellers: The Bronze and Silver plan from Kermathrealty is only suitable for seasoned sellers. If you require even a little support, you should pick one of the more expensive options.
• Listing Upgrades are Not Clear: There is no information on Kermath Realty’s website about whether you can change your listing after it gets live.

Jeff Kermath Realty has a 4.3 out of 5 stars from 66 reviews on Google. 

Kermath Realty Reviews: Check Kermath Realty’s Google reviews and choose accordingly!

ForSaleByOwner.com has 2 FSBO packages.

• ‘Do It Yourself’ FSBO Package – $0: Your home gets listed on ForSaleByOwner.com for free.
• ‘Closing Assistance’ Package – $495: You get a licensed real estate advisor to assist you at closing. This includes home inspection, title, closing costs, and more.

👉 Our Take: We recommend listing for free as FSBO on ForSaleByOwner.com to get added exposure.

• High User Traffic: ForSaleByOwner.com claims to have 7 times more traffic than any other FSBO website. This works in favor of sellers who need added exposure for their property.
• You Agree to use Their Partner Title Company: If you find a buyer via ForSaleByOwner.com, you have to use the Rock Homes partnered ‘Amrock Title Company’ for closing.

• No MLS Listing Plan: ForSaleByOwner .com gives you only 2 options, either a free web listing or closing assistance from a Rocket Homes agent. There’s no package for you to list on the MLS at all.
• You are a Lead for Rocket Homes: Your listing information is sold to Rocket Homes agents. They will likely call you and convince you to list on the MLS.
• You have to Provide Your Credit Card Info: Even though the listing on ForSaleByOwner.com is free, many users complained about having to provide payment details.

ForSaleByOwner.com has a rating of 3.1 out of 5 stars on BestCompany.com.

» ForSaleByOwner.com Reviews: Check out what customers experienced listing with ForSaleByOwner.com

Zillow offers the following listing plans for home sellers:

• FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
• MLS Listing via Zillow Premier Agent – 3% commission: A Zillow Premier Agent will assist you throughout your home selling process. However, this is the traditional way to sell your home and not the FSBO way.

👉 Our Take: We do not recommend listing on Zillow For Sale By Owner as it limited your exposure. Further, you can also get multiple unsolicited calls from listing agents.

• It is the Largest Real Estate Website: Traffic-wise, Zillow is the most visited real estate website in the US.
• Your Listing is Updated in Real-Time: On Zillow, you do all the listing changes which reflect immediately, instead of waiting for a listing agent to do it for you.

• Your Listing Will be Hidden: Zillow hides FSBO listings under the “Other Listings” section, which most home buyers aren’t aware of.
• Buyer Leads go to Local Agents: Zillow does not prominently display owner information. Any buyer who tries to contact you will be matched with a Zillow agent instead.
• Your Info Will Become an FSBO Lead for Listing Agents: Agents target Zillow FSBO listings to extract owner info. You will get numerous unsolicited calls from these agents asking you to list with them.
• Poor Customer Reviews: Poor customer reviews and record-breaking debacles, as seen on Trustpilot.

Zillow has a rating of 1.8 out of 5 stars with 285 reviews on Trustpilot.

» Zillow For Sale By Owner Reviews: The TRUTH about Zillow’s Free Listing

You can list your home for free on Craigslist’s section for ‘Real Estate for Sale’.

• FSBO Listing on Craigslist- $0: You get a free For Sale By Owner real estate listing on Craigslist. You can upload your property’s description, location, and some photos.

👉 Our Take: Craigslist is a good free option for added exposure outside MLS or real estate websites. But it is a playground for scammers, so add limited information related to your property.

• It has Huge Traffic: Craigslist attracts more than 140 million visitors every month. Your listing will get that added exposure outside of MLS and real estate websites.
• Craigslist is Not a Real Estate Website: It is a classifieds website. Your listing may get some exposure, but no assistance or FSBO tools. Its only purpose is marketing your property.

• You’re Exposed to Lowball Offers: Many home sellers have been harassed by investors or cash home buyers who make lowball offers on Craigslist.
• You can get scammed: Scammers and fraudsters target FSBO home sellers on Craigslist and make phony offers. If you get an offer that is too good to be true, high chances are it is a scam.
• Very Poor Customer Reviews: The majority of reviews on Craigslist online are negative. People complain about being scammed or harassed by unsolicited callers.

Craigslist has a poor rating of 1.2 out of 5 stars with 279 reviews on Trustpilot.

» How to Sell a House on Craigslist: Check out the tips to sell your home on Craigslist