✍️ Editor’s Note: Houzeo.com is America’s most advanced Flat Fee MLS platform. Home owners listed $3.5 billion worth of properties on Houzeo.com in 2021. This guide compares Flat Fee MLS companies in Wisconsin on metrics we think are the most important for a successful sale.
Wisconsin home prices have increased 14% in the past year to reach an average of $200,000. It’s a thriving seller’s market in most of the state. That’s all the reason you need to use technology to sell your home and save at least $21,000 in real estate agent commissions!
» In this guide, we’ll cover:
- Rankings of Wisconsin Flat Fee MLS Companies
- How Much Does Flat Fee MLS Listing Cost?
- Detailed Reviews of the Best Flat Fee MLS Listing Services
- Alternatives to Flat Fee MLS Companies
- Frequently Asked Questions
Flat Fee MLS Companies Wisconsin – Rankings
| Flat Fee MLS Service | Price | Hidden Fees | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|---|
| 1. Houzeo | $299 | None | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. Milwaukee Flat Fee Homes | $2,100 | ⚠️$100 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Lake Country Flat Fee | $2,995 | None | ❌ | ❌ | ❌ | ❌ | ❌ |
| 4. Madcity Homes | $500 | ⚠️$5-$295 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. Sconsin Sells | 1% COMMISSION | None | ❌ | ❌ | ❌ | ❌ | ❌ |
| 6. List With Standard | 1% COMMISSION | None | ❌ | ❌ | ❌ | ❌ | ❌ |
| 7. Flat Fee Realty | $249 | 0.1%- 0.25% | ❌ | ❌ | ❌ | ❌ | ❌ |
How Much Does a Flat Fee MLS Listing Cost?
There are 2 types of costs associated with a Flat Fee MLS listing
- Upfront Flat Fee: This is what you’ll pay to get on the MLS. Typically the upfront fee is between $300 to $500.
- Fees at Closing: Typically there’s no fee at closing in Wisconsin for a Flat-Fee MLS listing agent, unless you purchase additional services like a “Contract to Close Consulting Package” or select one of the high-service plans.
- Hidden Charges (🚩): Many unscrupulous brokers will reel you in with a $99 listing. Buyer beware – that’s just the start. You’ll be frustrated paying an additional $500+ in hidden fees. A $50 yard sign will be sold you to for $135. Some brokers will charge you hidden fees at closing, but you’ll only find out about these when you’re ready to close. That’s way too late to do anything about it
» FACT: Houzeo discloses all its fees upfront on the Flat Fee MLS Wisconsin Pricing page
7 Best Flat Fee MLS Companies in Wisconsin
1. Houzeo
🔥 BEST FLAT FEE MLS LISTING SERVICE
- Listing Fee: $249 to $399
- Available nationwide
4.9/5.0
(out of 2,805 reviews)
4.9/5.0
(out of 2,805 reviews)Houzeo, an online real estate tech company, provides an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support.
💰 Save Thousands on Commission: Houzeo’s plans are typically a small flat fee. This will save you thousands. If your buyer is unrepresented, you save the buyer agent commission as well.
📣 Maximum Exposure: Listings get syndicated to the MLS, Zillow, Realtor.com, Redfin, Trulia, and hundreds of other websites. Houzeo also has nifty social media sharing tools. No other platform gives you this much exposure.
⚡ Fast Listing & Changes: Houzeo is 100% online. Listing is easy and changes are fast. So you can focus on what is most important – your sale.
⭐ 5-Star Customer Support: Home sellers across America have rated Houzeo 4.9 out of 5 stars on major review sites like Google and Trustpilot. There is comfort in the fact that when you call, there is a live person picking up the phone on the other line.
📱 Cutting-edge Technology: Houzeo is the most powerful real estate website. Its advanced features include:
- IntelliList Listing Management System: Lets you manage your listing 100% online.
- Houzeo Showings: Manage showing appointments online.
- Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter an offer. In a multiple-offer situation, you can also call for highest and best offers.
- Buyer Search: Buyers can contact you directly on Houzeo.com instead of going through a real estate agent.
- Houzeo Settlement Agent Platform: Guides you to your closing.
👉 Our Take: Houzeo.com is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any flat fee MLS listing service website we’ve reviewed.
- Nationwide coverage
- Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other sites
- Quick listing (within a day with concierge)
- Savings on commissions
- 100% online – easy listing, fast changes, online showings, and online offers
- Mobile app availability
Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.
Houzeo is available nationwide.
Introducing the Houzeo Mobile App!
- View your listing
- Manage your showings online
- Review and compare offers
- Counter an offer
- NEW! Buyers can now search your property and save it in “Favorites”
2. Milwaukee Flat Fee Homes
🏆 SECOND BEST
- Listing Fee: $2,100
- Additional Fees
- Does not cover entire WI
💰 Packages: Milwaukee Flat Fee MLS provides a single full-service package for $550. However, you have to pay $1550 for closing and negotiation services at closing.
📢 Exposure: Your listing is syndicated on local MLS, their own website as well as Zillow, Redfin, Re/Max, etc. They also schedule your showings through ShowingTime.
📝 Note: They charge additional $100 fee to listings located more than 30 miles outside of the Historic Third Ward. You will also need to consult them before pricing homes with acreage and outbuildings, homes over 4000 sq. ft., and 2-4 unit properties.
Pros
- Market analysis report and pricing assistance is provided
- Professional photography services
Cons
- Additional fees for homes located 30 miles outside of the Historic Third Ward
- Only 1 package, no a la carte services or customization available
- Covers only major counties in Wisconsin
Milwaukee Flat Fee Homes has a 4.6 out of 5 rating (65 total reviews) on popular review site Google Reviews
Milwaukee Flat Fee Homes currently only serves Sheboygan, Fond Du Lac, Manitowoc, Calumet, Outagamie, and Winnebago counties plus the Appleton metro area.
3. Lake Country Flat Fee
🏆 THIRD BEST
- Listing Fee: $2,995
- Expensive services
- Only covers SE Winsconsin
Lake Country Flat Fee is a Flat Fee MLS company operating mainly in Southeast Wisconsin.
💰 Packages: They provide only one Full Service package for $2995. This package provides all the services from listing on MLS to negotiations and closing.
📝 Note: The Flat Fee does not include 2.4% buyer agent’s commission.
📢 Exposure: Your listing is syndicated to local MLS and real estate websites like Zillow, Realtor.com, Trulia, etc. for 6 months with maximum 50 photos.
✄ Customizations: You get free listing changes and cancellations, plus a yard sign is included in the package.
»SAVE: How to Wholesale Real Estate
Pros
- Pricing assistance and market analysis report
- Solid track record and experienced real estate team
- Professional photography services included
- No hidden fees
Cons
- Very expensive package
- No customization or a la carte services
- Does not cover the entire Wisconsin state
Lake Country Flat Fee has a 4.8 out of 5 rating (167 total reviews) on popular review site Google Reviews
They cover only south-east Wisconsin.
4. Madcity Homes
🏆 FOURTH BEST
- Listing Fee: $500
- Low on Tech
- Additional Fees
💰 Packages: Madcity Homes has one Flat Fee MLS package priced at $500. Another one is a full service package for $2,500 which you pay at closing.
📝 Note: The flat fee and full service package does not include 2.4% buyer agent’s commission.
📢 Exposure: Your listing goes live on local MLS and their own website, plus real estate websites like Zillow, Trulia, and more. Your listing stays on MLS for 6 months.
📷 Professional Photos: Both packages come with additional service of professional photographs and a yard sign.
✄ Customization: There are several a la carte options like open house signs, and extension of listing term available for an added charge.
»SAVE: How to Sell a House By Owner
Pros
- They provide non-MLS exposure by syndicating your listing to real estate websites like Zillow, Trulia, etc.
- Comparable market analysis report, pricing assistance, and professional photography services included in the package
Cons
- High Cost if you prefer an agent
- Does not cover the entire Wisconsin
No reviews found on enough credible websites to provide a positive or negative rating for this company.
This Flat Fee listing service is currently available in Columbia, Dane, Dodge, Gree, Iowa, Jefferson, Rock, and Sauk counties only.
5. Sconsin Sells
🏆 FIFTH BEST
- $299 to 1% Commission
- No Hidden Fees
- Expensive Packages
💰 Packages: Sconsin Sells provides 3 packages for home sellers. The $299 Listing package only lists your home for 3 months on MLS, while the $599 package lists for 12 months. The Full Service Package comes with a low commission option of 1% and lists your home until sold.
📢 Exposure: All the packages list your home on local MLS and real estate websites like Realtor.com, Zillow, Trulia, etc. The $299 package allows up to 25 photos and $599 allows 35 photos. The low commission package allows to upload maximum 50 photos. Your listing is also advertised on social media.
📞 Additional Support: All the buyer leads are directly forwarded to the seller. Except for the basic listing pack which only has email support, other two packages have phone and email support.
Pros
- Buyer leads are directly forwarded to the seller
- Up to 25 photos allowed in the base package
- Phone and email support available, except in basic package
Cons
- No market analysis report or home valuation report unless you buy their premium package
- Additional fees for open house postings
No reviews found on enough credible websites to provide a positive or negative rating for this company.
Covers all the major counties in Wisconsin.
6. List With Standard
🏆 SIXTH BEST
- Listing Fee: $299-1%
- Covers entire WI
- Additional Fees
💰 Packages: List With Standard provides 3 packages for home sellers. The $299 Listing package only lists your home for 3 months on MLS, while the $599 package lists for 12 months. The Full Service Package comes with a low commission option of 1% and lists your home until sold.
📢 Exposure: All the packages list your home on local MLS and real estate websites like Realtor.com, Zillow, Trulia, etc. The $299 package allows up to 25 photos and $599 allows 35 photos. The low commission package allows to upload maximum 50 photos.
📞 Additional Support: All the buyer leads are directly forwarded to the seller. Except for the basic listing pack which only has email support, other two packages have phone and email support. Except for the $299 package, the other two provide Showingtime app access to arrange showings efficiently .
Pros
- Have a great experience of 16 years
- They’re a native Wisconsin family-owned and operated business, so they can provide greater expertise
Cons
- Their platinum package comes with $1 commission, which is huge.
- You’ll have to pay additional fees for open houses
No credible reviews are available for this company. However, they do have some great testimonials on their website.
Covers entire Wisconsin.
7. Flat Fee Realty
🏆 SEVENTH BEST
- Listing Fee: $249
- 0.1-0.25% Additional Fees
- Limited Coverage
Flat Fee Realty is best for affordable plans, but there are things that you should know before you list with them.
💰 Package: They offer only one Flat Fee MLS Wisconsin listing package for $249. You can upload up to 6 photos in your listing. If you want to upload more, you pay additional $50.
📢 Exposure: Your listing is advertised on local MLSs, and real estate websites like Realtor.com, Zillow, Trulia, etc. for 6 months.
📝 Note: You sell your home ONLY with the services they provide, not with which you want. Further, their listing broker will retain 0.1% to 0.25% of the buyer’s broker commission for reasons not explicitly disclosed on their website.
Pros
- One of the cheapest options for Flat Fee MLS Wisconsin
- State wise seller disclosures available
- Free listing changes
Cons
- Only 6 photos allowed
- Not available in entire state of Wisconsin
- No pricing assistance or contract
No credible reviews are available for this company.
Does not cover the entire Wisconsin state.
What is Flat Fee MLS?
The MLS or Multiple Listing Service is an online database or marketplace of houses available for sale. This gives your property maximum exposure, which in turn increases the chances of sale. The MLS is operated and managed by state-licensed real estate agents and affiliate professionals and only they can access the portal to list homes, browse for properties, or procure data. However, if you go through a real estate agent to sell a house, you have to pay high commission fees.
On the other hand, a Flat Fee MLS listing service, is an MLS entry-only service that lists your home on the local MLS for a pre-set amount through a flat rate realtor or fixed fee real estate agents. This way, you retain all the rights to sell your home as an FSBO, and can otherwise, enjoy other real estate services (with the help of a flat fee real estate broker) depending on the chosen package. You can find the best services by searching flat rate realtors near me or flat fee real estate brokers near me and can buy flat fee listing package that suits you the most.
How Does Flat Fee MLS Listing Work?
Once you decide to list your home on the MLS through a low cost real estate listing company and choose one of the packages offered by them. After receiving all the required details of your house, the fixed fee listing agent will make your listing live on the MLS and other real estate websites. Subsequently, the buyer agents will be able to view your property on the MLS and recommend it to prospective buyers.
Alternatives to Flat Fee MLS Wisconsin Companies
Apart from some of the best flat fee MLS companies in Wisconsin, some Flat-Fee MLS listing websites are quite notorious for marketing gimmicks and predatory practices.
⚠️ Hidden charges: Some companies offer free listing on the MLS and then charge you a percentage at the time of closing. They might also slap some hidden charges on you and make you pay thousands of dollars when you only expected to get it done for free.
📝 Note: The companies we mentioned above are all reliable and trusted real estate brands among home sellers.
However, if you still have unresolved concerns about flat fee MLS companies in Wisconsin, then we suggest you go with these options:
Discount Brokers
Discounts brokers are those brokers – can be companies or individuals – who work at a discounted fee or a flat fee, instead of a 2%-3% standard listing agent commission. Their fee can be as little as 1%. However, do remember this, you still have to pay the buyer’s agent commission of 2%-3%.
🔍 Explore more: Read more about the best Discount Brokers and flat Fee brokers
Selling without an MLS listing
This alternative is suggested only when you have a buyer ready to buy your house. Having a buyer lined up means you won’t pay a flat fee or hire an agent for your home sale.
If you don’t have a buyer and you go with not listing on the MLS then you are potentially losing out on 88% of the buyers who are buying through an agent.
🎯 Agent’s #1 choice: Most agents prefer Multiple Listing Services, or MLS, to look for homes for their clients.
If you don’t want to use an MLS, you can rely on social media marketing and sites like Facebook Marketplace and Craigslist, or even your yard sign.
iBuyers
iBuyers are companies that will buy your home for cash outright. The price is decided with the help of their proprietary algorithm, recent real estate data, and their in-house experts. An iBuyer can offer and close the deal within 24 hours, however, there are certain pitfalls when dealing with an iBuyer.
- Their offer price is many a times way lower than the actual market price
- Their offer price is often non-negotiable
- They charge steep service fees – generally 5%-14% of the purchase price
Hence, iBuyers are only recommended if you want a quick sale rather than save your money.
Cash Companies
Some property owners may find that companies buying houses for cash are a good alternative.
They are a good option as they come with a slew of advantages like:
- easy closing process
- no requirement to pass inspections
- no need for open houses
- no efforts to clean and repair your house.
Most of the retail buyers will be unable to acquire your home if it is unsightly or requires extensive modifications. Here’s when cash companies can help you.
However, the primary drawback of selling to a cash home buyer is that you might miss out on the open market competition, which you will only see if you list through a Flat Fee Realtor. There are also chances that you might end up selling your house at a lower price than expected.
🔍 Explore more: Cash Companies Reviewed
Frequently Asked Questions About Flat Fee MLS Wisconsin
What Are the Top Flat Fee MLS Companies In Wisconsin?
These are the best Flat Fee MLS Companies In Wisconsin that are reliable and credible: 1. Houzeo, 2. Milwaukee Flat Fee Homes, 3. Lake Country Flat Fee, 4. Madcity Homes, 5. Sconsin Sells, 6. List with Standard, 7. Flat Fee Realty
How Do I Evaluate Which One is the Best For Sale By Owner Website?
We’ve done it for you! We’ve evaluated all these sites based on the following dimensions: 1. Which website provides the most exposure to your property listing; 2. Which website allows you to offer a Buyer’s Agent Commission; 3. Which website offers the most control over your MLS listing; 4. When you request changes, which site gets them done the fastest – because as they say, time is money!; 5. Which website provides the best value in terms of fees. Read the blog for a detailed comparison!
Is Flat Fee MLS Legal In Wisconsin?
Flat Fee MLS is legal all over the United States, including in Wisconsin. In fact, the US DOJ just updated their bulletin highlighting the benefits of Flat Fee MLS for For Sale By Owner home sellers.
How Houzeo Works?
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