How To List On MLS For Sale By Owner in Florida (2023 Update)

MLS is the most powerful tool in U.S. real estate. Homes listed on the MLS sold faster and for 17% more than off-MLS homes, according to a Bright MLS study.

So, whether you are selling a ranch in Orlando or a condo in Miami, you need to be on the Florida MLS to get top dollar for your property.

Only Realtors have access to the MLS. And to list you, they will charge a 3% listing agent commission. You will also have to pay the buyer agent another 2.5% to 3% in commission. Gosh… That’s thousands of dollars of your home equity.

But it’s 2023. Some of the best Flat Fee MLS Florida services and For Sale By Owner websites will get you listed on the local MLS within 24 to 48 hours, and for just a few hundred dollars. You get the savings and you retain full control of your sale!

What is MLS in Real Estate?

MLS or the Multiple Listing System is a local database real estate agents use to list properties for sale. Only licensed real estate agents have access to the MLS.

There are 35+ local MLS’ in Florida. You must list your property only on your local Florida MLS. Only then the local buyer agents will be able to find your listing.

⚡ Flat Fee MLS Florida: Houzeo automatically assigns you the right local MLS for your property.

What are the Benefits of Listing on the MLS in FL?

There are 5 key benefits of being on the MLS.

• Max Exposure = Higher Sale Price: MLS listings get syndicated to Zillow, Trulia, Realtor.com, Redfin, and hundreds of other websites. All that exposure means more competition for your property and a higher sale price. Listings on the MLS sold for 17% more than off-MLS listings – That’s thousands of dollars in your pocket!
• Marketing to Buyer Agents: 86% of home sales involve buyer agents who have access to the MLS. Thus, MLS is the most efficient way to market your house to buyer agents.
• Attracting More Buyer Agents: MLS’ allows you to incentivize buyer agents with a competitive commission. Given that most transactions involve a buyer agent, this will allow you to attract top-dollar for your property.
• Faster Sale: Bright MLS found that listings on the MLS sell faster than those not on the MLS. This makes sense given all the extra exposure MLS provides.
• Getting Cash Offers: Almost all Florida cash home buyers scour the MLS for properties. This includes iBuyers, investors, and home flippers.

Should I List on MLS with a Full-service Realtor in Florida?

We do not recommend listing with a full-service Realtor in Florida. The 3% listing agent commission a Realtor will charge you is too expensive. And the biggest benefit a Florida Realtor provides is access to the MLS.

You can list on your local MLS with Flat Fee MLS services. You’ll be in control of your sale, and save thousands in commission.

⭐ Houzeo Reviews: Houzeo is the only Flat Fee MLS service with 5-star ratings from thousands of home sellers!

How to Get an MLS Listing in Florida Without a Realtor?

Only licensed real estate agents have access to Florida MLS. There is no way to list on MLS without using an agent.

But you don’t have to pay thousands in commissions to get on this MLS. You can just opt for a Flat Fee MLS listing service. With a Flat Fee MLS listing, you pay a small fee instead of a full listing agent commission. It is the fastest way to get listed on the MLS and hit the Florida real estate market.

You can get listed faster with high-tech FSBO sites like Houzeo than with a traditional full-service Realtor. And save thousands!

⚡ Register Now: You can start your listing for FREE and pick an MLS plan only when you’re ready!

What is a Flat Fee MLS Florida Listing?

Flat Fee MLS is a type of listing service that lists your home on the MLS for a small flat fee. Unlike traditional Realtors, Flat Fee MLS listing services do not charge you a hefty commission of 3%.

Flat Fee MLS listings are typically known as “entry-only” listings or Flat Rate MLS listings. The broker or the company only helps the seller list on MLS for a flat fee. If you need additional help or services, you have to pay additional charges.

Here’s how you can get listed on the MLS in 4 steps:

1. Find the Best Flat Fee MLS Listing Service: Choose a Flat Fee MLS listing service to list your house on the local MLS. Several Flat Fee MLS companies are notorious for very high hidden fees. Research Flat Fee MLS listing services in Florida before you choose one.
2. Choose a Listing Plan: Most services offer a DIY Florida MLS listing plan and a virtual full-service plan. In a virtual full-service plan, a licensed real estate broker provides all the assistance virtually.
3. Provide Property Photos and Information: Attach good-quality pictures of your house. Opt for professional Florida real estate photographers. Homes photographed professionally sell 32% faster. Also, professional photos make your listing more attractive and appealing. Remember, you’re competing for clicks online.
4. Sign the Listing Agreement: You will be required to sign the listing agreement and complete Florida’s seller disclosures. If everything is in order, the real estate broker will list your home within 24 to 48 hours!

How Much Does it Cost to List on MLS in Florida?

It depends on whether you’re working with a full-service or a Flat Fee MLS service like Houzeo.

A full-service agent generally charges you around 2%-3% commission. On the other hand, you can potentially save a lot by using a Flat Fee MLS listing service. Houzeo costs $349 for most home sellers.

Here’s how much a Flat Fee MLS By Owner listing costs:

• Upfront Flat Fee: This is the amount you’ll pay to get on the MLS. Typically it is between $300 and $500.
• Fees at Closing: Most Flat Fee MLS services will not charge any additional fee unless you are in a minimum service state.
• Hidden Charges: Many unscrupulous brokers will reel you in with a $99 listing. Beware – that’s just the start. You’ll be paying $500+ in hidden fees. A $50-yard sign will be sold you to for $135. Some brokers may demand extra charges at closing when it would be too late to do anything.

» SAVE: Houzeo discloses all its fees upfront on the pricing page.

What are the Best Flat Fee MLS Listing Services in FL?

*Varies across states

1. Houzeo.com

Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Houzeo’s Bronze package includes a free listing on Houzeo.com. The Silver package costs $349, and the Gold package costs $399. The full-service Platinum package costs $999.

2. Doug Addeo

Douglas Addeo is one of the top flat fee real estate brokers in Florida. He represents the Flat Fee Group in the Sunshine State. Flat Fee Group is a national flat fee MLS listing service that operates via independent real estate brokers.

However, Doug’s technology stack is limited, and each MLS listing update would require manual intervention.

3. Beycome

Beycome’s MLS listing packages are reasonably priced and offer legal forms, seller disclosures, an Open House scheduler, and customer support. We recommend the $399 Enhanced Package for FSBO home sellers.

Beycome’s technology is limited and won’t help you with scheduling and review of home inspections, appraisals, and closings. Moreover, you’ll have to be very diligent and manage leads manually outside the platform too.

Best Flat Fee MLS Listing Services Near Me

Local Florida Flat Fee MLS listing services will provide packages for listing your home on the local MLS for a flat fee.

• Flat Fee MLS Miami: The packages offered by flat fee MLS listing services in Miami, Florida are pretty expensive. Some companies also have hidden fees.
• Flat Fee MLS Jacksonville: All Flat Fee MLS Jacksonville listing companies give your home the most exposure on the local MLS. Additionally, these fixed-rate services are customizable in exchange for a few more dollars.
• Flat Fee MLS Naples: Most of the Flat Fee MLS listing companies in Naples don’t have customizable packages and offer only basic services.
• Flat Fee MLS Tampa: Flat Fee MLS Tampa, Florida listing services maximize your home’s exposure with proper market analysis. You can make the most of your flat fee real estate listing in Florida by buying the add-on services offered by these companies.
• Flat Fee MLS Palm Beach: Palm Beach Flat Fee MLS packages will help you save thousands of dollars and list your home on the Florida MLS for a flat fee.
• Flat Fee MLS Brevard County: Flat Fee MLS Companies in Brevard, FL offer packages that help home sellers skip the hefty commissions at a fixed rate.
• Flat Fee MLS Broward County: Broward Flat Fee MLS companies may not provide flexible packages and only offer bare minimum services.
• Flat Fee MLS Sarasota: Flat Fee MLS Sarasota companies can help home sellers to list their property and sell it effectively without the intervention of a real estate agent.
• Flat Fee MLS Clearwater: Clearwater Flat Fee MLS companies can help Floridians to list their property and sell it without any hassle.
• Flat Fee MLS Orlando: Most of the Flat Fee MLS listing companies in Orlando don’t have customizable packages and offer only basic services.

My Responsibilities with a FL Flat Fee MLS Listing Service

With a Flat Fee MLS “only” listing, you are essentially your own agent. From showings to negotiations, you control everything. Here are a few tips to ensure a smooth listing process with a Flat Fee MLS company:

• Provide Accurate Information: While listing your property yourself, be sure to provide accurate information.
• Use Own Photos: Make sure you own the copyright for the photos you upload. You can either click the photos yourself or hire a professional real estate photographer.
• Ensure MLS Listing Status is Updated Promptly: Mark your listing as “Sale Pending” within 24 hours (or sooner) after accepting an offer. Provide executed documents, promptly. MLS fines can absolutely ruin your day.
• Ensure “Active” Listings are Available for Showings: If a listing is “Active” on the MLS, make sure it’s available for showing. When you go live on the MLS, ensure you’re ready to show your property.

How to Get on MLS for Free?

You can list on the MLS without a full-service agent, but it is never going to be free.

Home sellers can list on the For Sale By Owner websites that provide nationwide coverage for free. But the exposure offered will not be as efficient as MLS. Because homes listed on the MLS sell faster and for 17% more.

This is where Houzeo can help!

Houzeo offers affordable MLS listing services. Your listing gets syndicated to 100+ real estate websites like Zillow, Trulia, Realtor.com, and others. This guarantees maximum exposure.

How Long Does it Take to List a House on Florida MLS?

It takes about 2 days to make an MLS listing live after submitting all the paperwork and listing contract.

Most Florida Flat Fee MLS services forward the order to local real estate brokers. The broker then sends you the paperwork that you have to complete manually. Your listing goes live within 2 days of submission.

Houzeo instantly assigns you the right paperwork based on your location and region. And it is all digital. After you have submitted all the documents, your Florida home will be listed within 24 hours, in most cases even sooner!

How Does a Flat Fee MLS Florida Listing Save You Money?

Traditional listing agents charge about 3% listing commission. Flat Fee MLS Florida listing services charge you a flat fee of about $300 to $500, saving you thousands in commission.

You only have to pay the buyer agent commission if you sell to a represented buyer. You keep the entire sale amount if you find an unrepresented buyer.

86% of buyers are represented by an agent. We recommend you offer a competitive buyer agent commission to get top dollar for your property.

Service	Traditional Agents	Houzeo
Listing Agent Commission	3%	$349 flat fee
Buyer’s Agent Commission	2.5% – 3%	0-3%
Total Commission	5.5% – 6%	2.5%*

Other Alternatives

Apart from real estate agents in Florida and Flat Fee MLS companies, here are the other ways to list your home:

• Take the FSBO Route: In an FSBO sale, you won’t be marketing your property in traditional ways available with Realtors. Instead, you will DIY your marketing strategy using for sale by owner yard signs and For Sale By Owner websites. The best FSBO sites in Florida are Craigslist, Zillow, and ForSaleByOwner.com.
• Opt for a Discount Real Estate Broker: Work with a Florida discount real estate broker if you want to list on the MLS without paying a 3% commission. Along with an MLS listing, discount brokers offer all services offered by traditional brokers, but for discounted rates. Some discount brokers worth mentioning are Homie and Houwzer.

Final Word

Getting on the MLS is the best way to market your house to buyer agents. Houses listed on the MLS sell faster and for more. Only licensed real estate agents can get you on the MLS but they charge you a 3% agent commission.

List with Flat Fee real estate companies like Houzeo to bypass the hefty listing commission.

With Houzeo you get:

• An MLS listing within 48 hours
• Maximum exposure
• 5-star customer support team to assist you

All of this and more, just for a small flat fee of $349.

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

FAQs on How to List on MLS Without a Realtor in Florida

Florida How To List On MLS By Owner