From Miami to Jacksonville, sellers across Florida can save thousands on real estate agent commissions. With discount real estate brokers in Florida, you can slash the traditional 6% rate down to just 2% to 3%.
The current median home price in Florida is $403,700. The traditional 6% commission will cost you a whopping $25,800. A discount Realtor offers you similar services at just 1.5%. With a competitive buyer agent commission of 2.5%, you now have to pay only a 4% fee. That’s just around $16,500.
You can lower this amount to around $12,100 if you list on the MLS with Houzeo’s Gold plan. You also get the professional services and tools available to real estate agents at a fraction of the cost.
Rankings: Best Discount Real Estate Brokers and Companies in Florida
We’ve researched and compiled a list of the best discount real estate brokers for you.
| Rank | Discount Real Estate Broker / Company | Listing Fee | Max Savings | 100% Online | 5-Star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. | Houzeo | $399 Flat Fee | ✅ | ✅ | ✅ | ✅ |
| 2. | Redfin | 1% Commission | ❌ | ❌ | ❌ | ✅ |
| 3. | SimpleShowing | 1% Commission | ❌ | ❌ | ❌ | ✅ |
| 4. | Houwzer | 1% Commission | ❌ | ❌ | ❌ | ❌ |
| 5. | Redefy | $3,500 Commission | ❌ | ❌ | ❌ | ❌ |
Reviews: Best Discount Real Estate Brokers in Florida
1. Houzeo.com
#1 Discount Real Estate Service
Houzeo.com
- Listing Fee: $399
- Available nationwide
4.9/5
(8,400+ Reviews)
4.9/5
(8,400+ Reviews)Houzeo is a top technology-driven real estate platform. It offers 4 different packages:
- Bronze Package ($399): List your house for 6 months. You can upload 24 house photos.
- Silver Package ($399+0.5% at Close): List your home for six months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
- Gold Package ($429+0.5% at Close): This gives you all the benefits of the Silver package. It also provides licensed broker assistance, contract review, etc.
- Platinum ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12-month. Brokers assist you in negotiations, disclosures, and closing.
👉 Our Take: We recommend Houzeo to all home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.
» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.
These are the key features that make Houzeo one of the top discount real estate brokers:
- Significant Commission Savings: You will pay just a small flat fee to list on MLS. On average, home sellers who used Houzeo saved $11,490.
- No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
- Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
- Max Exposure: Houzeo packages give you access to renowned MLS companies.
- Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
- 5-star Customer Service: Dedicated customer support addresses your every concern easy.
- Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.
There are no dealbreakers with Houzeo.
» Houzeo Reviews: Houzeo is rated “Excellent” by 8,400+ happy customers on Google Reviews and Trustpilot!
Houzeo Reviews: With over 8,400+ happy customers, Houzeo is the most trusted discount real estate broker.
Houzeo is America’s #1 ranked real estate brokerage company. It provides an unbeatable combination of maximum savings, and 5-star customer support, and is available both on iOS and Android platforms.
Houzeo’s flat fee feature helps you save at least $10,000 on agent commissions. You also get dedicated customer support to make your home-selling process easier.
2. Redfin
Best-In-Class Agents
Redfin.com
- Listing Fee: 1% of Sale Price
- Available in 80+ U.S. Markets
- 3.4/5
(135+ Reviews)
3.4/5
(135+ Reviews)Redfin is the largest discount real estate company. Its premier agents, with years of experience, help you buy and sell high-end homes.
- Listing Price: Redfin charges a 1% listing fee if you want to sell a house and buy your next one with them. It charges a 1.5% listing fee if you decide to just sell your house with Redfin.
👉Our Take: Redfin is a technology-based platform. You can expect transparency and an accurately managed database. However, you may not get complete attention due to their high customer volume.
» Is Redfin Legit? Check the legitimacy of Redfin’s discount broker services
Redfin offers:
- Competitive Pricing: You pay a listing fee of 1% if you decide to sell and buy with Redfin.
- Updated Technology: Redfin provides a mobile app, 3D walkthrough, relevant filters, etc. This makes the real estate transaction seamless.
- National Presence: Redfin covers 80+ markets in the US.
» Redfin Pros and Cons: Read about the advantages and drawbacks of Redfin services.
The disadvantages of using Redfin are:
- Pricing Inaccuracy: Many sellers have complained about certain factors like, lot area, a gated compound, or a city location not getting considered during valuation.
- Long Time for Listing: As per Redfin’s agreement, it takes almost 15-18 days to verify the seller’s property and list their house.
- Lack of Customer Service: There has been negative feedback about lack of personal attention by Redfin salaried agents.
Redfin has an average rating of 3.4 out of 5 stars on Yelp and average 3.7 out of 5 stars on Google.
» Redfin Reviews: The reality of 1% fees, pros, cons, and alternatives!
Redfin, founded in Seattle in 2002 by Mr. David Eraker, covers 80+ markets in the US.
It provides an elaborate listing agreement with a marketing plan for your home. However, this agreement specifies a long 18-day timeframe for listing your property on the MLS. Additionally, some customers have expressed concerns about the non-availability and unprofessionalism of their agents.
3. SimpleShowing
MAXIMUM SAVINGS
Simple Showing
- Listing Fee: 1% of Sale Price
- Restricted coverage
- 5/5
(142+ Reviews)
SimpleShowing is a percentage-based discount broker which offers the house listing services at 1%. It also offers to pay 1% of the closing costs or $5,000 cashback on such costs.
👉 Our Take: The fixed 1% listing commission may be expensive if you have a less-valued home, say $150,000-$200,000. Instead, you should look for a flat fee pricing model.
SimpleShowing offers the following advantages:
- Professional Photography: They arrange for professional photography and videos of home with no additional charge.
- Local Agent: The agent will assist you right from valuing your home till closing.
SimpleShowing offers the following disadvantages:
- Not the Best Agents: SimpleShowing might not be able to match you with the best agent.
- Limited Coverage: It provides services in only 3 states – Florida, Texas, and Georgia.
SimpleShowing has a 5 out of 5 stars rating on Zillow.
SimpleShowing is headquartered in Atlanta. It is a licensed brokerage in Georgia, Florida, and Texas.
It has a 5-star rating and a team of experienced local agents. However, with their limited coverage and agents, they might not serve all your requirements.
4. Houwzer
BEST FOR LOW VALUE HOMES
Houwzer
- Listing Fee: 1% of Sale Price
- Restricted coverage
- 4.8/5
(300+ Reviews)
4.8/5
(300+ Reviews)Houwzer is a full-service Realtor. It can help you save thousands by offering:
- Flat rate (1% Commission): A fixed 1% listing fee on the total home sale price.
- Cashback ($2,500): You earn a cash rebate if you decide to sell and buy your house with Houwzer.
👉 Our Take: A flat commission of 1% on your home sale value is suitable for low-valued houses. If your house worth is higher, consider a flat fee alternative.
» Houwzer: Read the comprehensive review!
Houwzer offers:
- Add-On Features: Houwzer offers add-on features like virtual tours, HD photography, and closing assistance.
- Coverage: It offers its services in Delaware, Florida, New Jersey, Maryland, Pennsylvania, Virginia, and Washington D.C.
- Cash Advantage: It empowers buyers to make a cash offer on a house using Houwzer’s funds. The buyers should be pre-approved by Houwzer Mortgage to avail of the cash advantage option.
- Not Suitable for High-Valued Homes: If you’re selling a high-valued house, you will end up paying a high commission.
- No Personalized Support: The agents are salaried and handle multiple clients at once. They may not provide complete assistance to you.
Houwzer has an average rating of 4.8 out of 5 stars from 300+ reviews on Google.
» Houwzer Reviews: Check out the customer reviews.
Houwzer was established in Philadelphia, in 2014. Its easy-to-navigate dashboard lets you chat with the agent and track your listings. Moreover, other services like photography and closing assistance, make your home-selling journey easy.
Houwzer does not provide personalized assistance.
5. Redefy
IN-HOUSE SUPPORT
Redefy
- Listing Fee: $3,500 Flat Fee
- In-person support
- 4.1/5
(40+ Reviews)
4.1/5
(40+ Reviews)Redefy is one of the renowned discount real estate companies in the US. It offers 3 packages at a flat fee:
- Self-Service ($379): You get a 6-month listing period. This includes local listing, yard sign, 10 photos on the listing, etc.
- Limited Service ($499): Here, you get a 1-year listing period. This package includes a local listing, door key lock box, 25 photos on the listing, etc.
- Virtual Full Service ($2,995): This premium package offers personal consultation, full customer support, extensive marketing, etc.
👉 Our Take: Redefy offers different pricing models that suit your needs. It offers all the necessary services you need to close the sale. Along with a low flat fee, it charges you a non-refundable fee of $500. This increases the value of the package.
Redefy offers:
- Affordable Pricing: You need to pick the package that suits your requirements. Although features like local listing, email, text & live chat support, yard signs, and door lock keys remain constant throughout.
- In-House Support: You are provided with professional in-house support like home staging with accurate pricing.
- Mortgage Calculator: Redefy’s Mortgage Calculator allows you to estimate your overall mortgage, insurance, and taxes.
The disadvantages with Redefy are:
- No Refund Deposit: You have to pay a non-refundable deposit of $500.
- Inconsistent Agent Quality: Redefy has limited agents attending to a large volume of customers. This can hamper the service quality.
- Service Coverage: They serve only 9 states in the US (Colorado, Florida, Georgia, Illinois, North Carolina, South Carolina, Tennessee, Texas, and Virginia)
Redefy has a rating of 4.1 out of 5 stars on Yelp.
Redefy, headquartered in Aurora, Colorado, is a licensed discount real estate brokerage firm started in 2011. They operate in very few states of the US.
Redefy works on the principle of a flat fee brokerage. This means that for your million-dollar house, you just pay a flat rate.
Top Discount Real Estate Brokers Near Me
Find discount realtors in your neighborhood:
| 1. Jacksonville, FL | Discount Real Estate Brokers in Jacksonville, FL |
| 2. Panama City Beach, FL | Discount Real Estate Brokers in Panama City Beach, FL |
| 3. Fort Lauderdale, FL | Discount Real Estate Agents in Fort Lauderdale, FL |
| 4. Pasco County, FL | Discount Realtors in Pasco County, FL |
| 5. Sarasota, FL | Low Cost Real Estate Broker in Sarasota, FL |
| 6. Naples, FL | Real Estate Discount Brokers in Naples, Florida |
| 7. Marco Island, FL | Discount Realtors in Marco Island, FL |
What Are Discount Real Estate Brokers and Companies?
Discount real estate brokers are companies or agents who sell your home for less than the standard 2.5% to 3% commission. Such low-cost real estate agents typically offer the same services for reduced fees of 0.5% to 2% or a flat fee.
How Much Can I Save With a Discount Realtor in Florida?
As a seller, you can save anywhere between $10,000 and $20,000.
Typically, home sellers pay a total of 6% as Realtor commissions to both the listing agent and the buyer’s agent. Whereas, with discount real estate brokers you can pre-negotiate this at 1% to 2%.
As a home buyer, you get a buyer’s rebate – a type of cashback received after the sale. A typical buyer rebate is 1% to 2% of the home’s purchase price. For example, Redfin offers a buyer rebate of 0.5% to clients who sell and buy with Redfin within 1 year.
Types of Discount Brokers in Florida
The four major types of real estate discount brokerages and companies in Sunshine State are as follows:
1. Flat Fee MLS Companies: Flat Fee MLS companies get you on the MLS for a small flat fee saving you thousands in commissions. The Best Flat Fee MLS listing companies like Houzeo can get you on the MLS within 24 hours, or even faster!
2. Flat Rate Full-Service Companies: These companies charge a fixed fee instead of the regular 3% commission. This amount can be anywhere between $3,000 and $5,000. A flat-rate Realtor is perfect for homes priced on the higher end.
3. Low-Commission Estate Agents: Low-commission discount brokers offer full-service packages at only 1% or 2%. They cover everything from listing, negotiations, and pricing. They are also called 1% commission Realtors, or 2% commission brokers, etc.
4. Virtual Full Service: A virtual full-service discount broker handles everything online. All services including negotiation and marketing support are at no additional cost.
Pros and Cons of a Discount Realtor
Here are the pros and cons of discount Realtors:
Pros ✅
- Reduced Fees: You’ll pay less for listing agent fees. While standard brokers typically charge at least 3%, discount brokers may charge as little as 0.5% to 1%.
- Full Access to Basic Services: You receive the same services as you would with a traditional agent. They assist with home pricing, marketing, and negotiations.
- Streamlined Process: A low-cost Realtor provides similar services as traditional agents. They streamline the process of listing your property on the MLS, marketing the property, negotiating offers, and assisting with paperwork.
Cons ❌
- Not Enough Savings: Some discount brokerages may charge hidden fees or sell their services a la carte. This might add to your expenses.
- Not for First-Time Sellers: Most discount real estate brokerages are digital, so you rarely talk to anyone in person. A first-time seller or buyer who needs some hand-holding may not be able to get benefits.
- Lack of Personal Attention: Discount Realtors handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized services.
- High Cancellation Fee: A discount realty company can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.
Who Should Use a Discount Broker?
Discount brokers are ideal for:
- Sellers on a Tight Budget: Homeowners who wish to save money should list with a low-fee Realtor. This can help them save big.
- Real Estate Investors: Real estate investors who frequently trade homes can benefit from low-commission discount brokers.
- House Flippers: Home flipping is a strategy where an investor purchases a property to renovate it and sell it for a profit. Home flippers can save thousands on agent commissions by selling via discount brokers.
Alternatives to Discount Real Estate Agents in Florida
Here are some options if you do not want to opt for a discount Realtor in Florida.
- List With a Full-Service Realtor: If you need hand-holding, we recommend you hire a full-service in-person Realtor. You’ll get all the professional help you need, but you will end up paying a full 5% to 6% commission.
- Sell to an iBuyer: Many iBuyers, like Opendoor and Offerpad, purchase hundreds of homes in Miami and other Florida markets. iBuyers can be a great option if you want to sell your house fast in Florida.
- Sell to Cash Home Buyers: Individual cash home buyers and companies make all-cash offers, usually within 24 to 48 hours. Cash buyers let you skip the hassle of listing on the MLS, inspection, appraisal, etc.
- Sell For Sale By Owner: For Sale By Owner websites in Florida will help you list and sell a house by owner and save thousands in listing agent commission.
Are Discount Brokerages Worth It?
YES! There are various advantages to using a low-cost real estate agent. Using an affordable brokerage can save you at least $8,000 to $10,000.
There are several discounted real estate brokers on the market today, each with its own set of advantages. Examine factors such as listing fees, listing time, services provided, customer service, and coverage before you choose one.
With Houzeo, you can get your home on the MLS in 24 hours, for a small flat fee. You get extra savings and services like, access to offers dashboard, showings management, and many more.
Eager to Know How Houzeo Works?
Houzeo is the #1 For Sale By Owner website in the U.S. Check out the following video to understand how Houzeo would help you crack the deal faster in 5 steps.
How to List on MLS With Houzeo?
5 Easy Steps to List on MLS with Houzeo as FSBO
» Need More Clarity? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.
Frequently Asked Questions
Who are the best discount real estate brokers in Florida?
Houzeo.com, and Redfin are the top discount real estate brokers in Florida.
How much is the real estate agent fees in Florida?
On average, traditional agents in Florida, charge 5% to 6% of the sale price as commission. On the other hand, discount real estate brokers charge 1% to 3% commission.
How do I find low cost discount realtors near me to sell my home?
You could do a Google search, go with an agent from one of the national discount brokers like Redfin, or list the best real estate discount broker via Houzeo. Houzeo is a technology platform where top local discount and Flat Fee MLS brokers offer their services.
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