Over $24,000! That’s how much you pay an agent to list your home on the MLS and help you set its price, review contracts, and negotiate offers. But here’s a secret: discount brokers in Florida do all this and more for a fraction of the cost!
Houzeo, Florida’s #1 discount real estate service, gives you virtual full-service assistance for just $349. That’s thousands of dollars in your pocket! If you still prefer in-person Realtor assistance, Clever Real Estate, with its 1.5% agent fee, is the next best option.
Key Takeaways:
- Discount real estate brokers save thousands in commission while still offering professional support.
- The 6 best discount brokers in Florida are Houzeo, Clever Real Estate, 1% Lists, Flat Fee Florida Realty, SimpleShowing, and Flat Fee MLS Realty.
- Houzeo is the best discount real estate service in Florida. You get virtual full-service support, high-tech tools to manage your offers, and 5-star customer support.
- Clever Real Estate ranks second because of their in-person, full-service Realtor assistance and 4.9-star rating.
- Beware of hidden fees when selecting a discount broker. Pricing varies by region, so read the fine print.
- Assess crucial factors such as pricing, service quality, and transparency to make an informed and confident decision.
Rankings: 6 Best Florida Discount Real Estate Brokers
| Discount Real Estate Companies | Total Commission | MLS Access | 100% online | 5-Star Customer Support * |
|---|---|---|---|---|
| 1. Houzeo | $249 | ✅ | ✅ | ✅ |
| 2. Clever Real Estate | 1.5% | ✅ | ❌ | ✅ |
| 3. Prevu | 2% | ✅ | ✅ | ✅ |
| 4. 1 Percent Lists | 1% | ✅ | ❌ | ✅ |
| 5. SimpleShowing | 1% | ✅ | ❌ | ✅ |
| 6. Houwzer | 1% | ✅ | ❌ | ✅ |
*Companies rated 4.75 stars and above are considered 5-star.
Reviews: 6 Top Discount Real Estate Brokers in Florida
1. Houzeo
BEST DISCOUNT REAL ESTATE SERVICE
Listing Fee: $249Of all the discount real estate services, Houzeo has the most number of homes for sale in Florida. Houzeo offers 3 packages to home sellers:
- Silver Package: $249: Your home is listed on your local MLS with 24 photos for 6 months. It is also visible on Zillow, Trulia, etc. You get unlimited listing changes, open houses, and tools like Houzeo Showings and Houzeo offers.
- Gold Package: $299: You get all the benefits in the Silver package plus maximum photos and licensed broker assistance in this package. You also get seller disclosures and a premium yard sign that makes your listing pop.
- Platinum Package: $349: You get everything in the Gold Package, along with virtual full-service support and a personal concierge. Plus, all the buyer and agent calls are forwarded to you along with a 12-month listing term.
Note: Expect an additional fee of 0.5% to 1.25% at closing.
Here are the key reasons why is Houzeo one of the top discount real estate services:
- Max Savings: Houzeo’s flat fee packages help you skip agent commissions. Plus, with Platinum package professional assistance similar to that of traditional agents.
- 100% Online: You can manage your listing, showings, and negotiations from your phone with the Houzeo Mobile App.
- 5-Star Customer Service: Houzeo has a 5-star customer support and chat service. You can access them 6 days a week.
- No Hidden Charges: All costs are disclosed upfront on Houzeo’s website, so you don’t have to worry about any hidden fees.
There are no dealbreakers with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google and Trustpilot.
» Houzeo Reviews: With over 11,100 happy customers, Houzeo is the most trusted discount real estate broker.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It combines Houzeo’s advanced technology, maximum exposure, 5-star customer service, and virtual broker assistance. Plus, you can save 2% to 5% on commissions at closing.
2. Clever Real Estate
IN-PERSON REALTOR ASSISTANCE
Listing Fee: 1.5% CommissionClever Real Estate offers 1 full-service package with in-person agent assistance:
- 1.5% Commission: Your property is listed on the MLS by your chosen agent. You also get assistance with pricing your home, professional photography, marketing, negotiations, and closing.
Note: The 1.5% listing fee comes with a minimum commission of $3,000.
Here are the reasons why Clever Real Estate can be a good choice for you:
- No Upfront Fee: You pay nothing to list your property. Commission is only due when your home sells.
- No Commitment Required: You can interview as many agents as you like before choosing one. If it still doesn’t feel right, you can simply walk away.
- Full-Service Agent Experience: You get matched will a full-service local agent who helps you from listing to closing. They also use creative ways to market your house and help with closing paperwork.
- Nationwide Agent Network: Clever works with top-rated agents from major brokerages like Keller Williams and RE/MAX. They cover all 50 states.
There are no red flags with Clever Real Estate.
Clever Real Estate has a rating of 4.9 out of 5 stars based on 3,583 reviews on Trustpilot.
Clever Real Estate Review: Read why Clever Real Estate is the next best choice for sellers.
👉 Our Take: We recommend Clever Real Estate for first-time sellers. Their full-service agents guide you throughout your home sale process with no upfront fees. You get in-person Realtor assistance at just 1.5% commission.
3. 1 Percent Lists
FULL SERVICE OPTION
Listing Fee: 1% Commission1 Percent Lists offers only one package to sellers:
- 1% Commission: Your property gets listed on the MLS and other real estate websites like Zillow, Trulia, etc., with professional photos. You get a full-service local agent who helps you from listing to closing.
🚩 Additional Fees: 1 Percent Lists mentions that some of their franchises and independent contractors may charge additional commission or transaction fees.
Here are some reasons to consider 1 Percent Lists:
- No Upfront Fee: You don’t have to pay anything initially. The 1% fee is only applied once your home is sold.
- Professional Agent Assistance: You get full-service agent assistance from listing to closing. This includes real estate photography, pricing assistance, showing management, and assistance with closing paperwork.
- Help With Negotiation: The negotiations of offers and contracts are handled by the agents of 1 Percent Lists. So, you won’t be overwhelmed with multiple offers or need to settle for low-balled ones.
Here are some red flags of 1 Percent Lists:
- High Cost for Luxury Properties: 1% commission for luxury and high-end homes may turn out to be pretty expensive, especially in comparison to some Flat Fee MLS services in Florida.
- Inconsistent Service Quality: 1 Percent Lists operates nationwide on a franchise model, so costs and services may vary by location. You might even have to pay an extra fee depending on the franchise.
1 Percent Lists has 5 out of 5 stars from 145+ reviews on Google.
👉 Our Take: We recommend 1 Percent Lists for smaller, in-expensive homes, where the 1% commission won’t significantly impact your home selling price. However, be sure to check if your local franchise charges any additional fee.
4. Flat Fee Florida Realty
STATEWIDE COVERAGE
Listing Fee: $4,895 at ClosingFlat Fee Florida Realty is a discount real estate brokerage that offers a single package for home sellers in Florida:
- Flat Fee – $4,895: They list your home on the MLS and provide comprehensive full-service support. This includes professional pictures, showing management, lock boxes, and contracts and negotiations assistance.
Here’s what Flat Fee Florida Realty offers:
- No Upfront Fee: You pay the flat $4,895 fee once your home sells. You don’t have to pay anything upfront when listing your home.
- Full-Service Experience: The team of Flat Fee Florida Realty handles all the necessary aspects of your home sale. This includes listing, marketing, negotiations, and closing process.
- Statewide Coverage: They have a wide network of agents across the state who provide assistance with your listings.
Here is a downside of selling with Flat Fee Florida Realty:
- High Closing Fee: The closing fee of $4,895 can exceed 1% of the median home sale price in Florida. This makes the package pricier compared to other discount real estate brokers.
Flat Fee Florida Realty is rated 5 out of 5 stars from 35+ reviews on Google.
👉 Our Take: We recommend Flat Fee Florida Realty for selling high-end homes. However, though they provide full-service assistance, their fees are comparatively higher for lower-priced homes.
5. SimpleShowing
LIMITED COVERAGE
Listing Fee: 1% CommissionSimpleShowing is a licensed full-service brokerage that offers one package:
- 1% Listing Fee: This package provides full-service support from licensed agents who assist from listing to closing. You also get help with the paperwork for selling a house and can schedule home tours online.
Here’s what stands out about SimpleShowing:
- Nationwide Exposure: Your home gets listed on the MLS and various national websites, including Realtor.com, Zillow, Trulia, etc.
- No Upfront Costs: You need not pay any fee to list your property. The 1% amount is deducted from the selling price after the sale is closed.
- End-to-End Agent Support: The company offers pre-listing consultation, ongoing support, and contract assistance throughout the selling process.
- Professional Photography: They have professional photographers to get the best photos of your home.
SimpleShowing has the following downsides:
- High Listing Fees: You need to pay at least $5,000 as listing fee which is quite high, especially for a small-scale home.
- Limited Agent Pool: You can’t choose or switch agents in case any issues arise with your assigned representative.
- Limited Coverage: They offers services only in Georgia, Florida, and Texas.
SimpleShowing has 4.9 out of 5 stars on Google from over 110 reviews.
👉 Our Take: We recommend SimpleShowing to first-time home sellers for their their full-service support. However, their fees are on the higher side compared to some Flat Fee services that offer more tools at a lower cost.
6. Flat Fee MLS Realty
AFFORDABLE PLANS
Listing Fee: $249Flat Fee MLS Realty offers 3 listing packages with MLS access:
- Silver Package – $99: You get a 3-month listing term with 15 property pictures, addendums, disclosures, and 10 listing updates.
- Gold Package – $249: You get all Silver features in this package, plus key upgrades like 50 photos, faster activation, and 6-month listing period. Other upgrades include unlimited changes, open house scheduling, and a CMA report.
- Platinum Package – $549: Along with the services of the Gold package, you get 25+ professional HD photos and a lockbox. Moreover, your listing stays live on the MLS until it’s sold.
🚩 $820 Additional Fees: Flat Fee MLS Realty charges an additional $425 from you and $400 from the buyer’s agent at closing. Their pricing page includes a brief disclaimer, but the full details appear in the FAQs.
Listing with Flat Fee MLS Realty has some advantages:
- Marketing Tools: You can schedule open houses and get digital flyers along with a detailed CMA report for pricing assistance.
- State-wide Exposure: Your property gets listed on the local MLS with visibility across Orlando, Miami, Jacksonville, Tampa, etc. This helps you to connect with buyers across the state.
- Addendums and Disclosure: You get seller disclosures, addendums, and assistance with FSBO contracts of Florida required for the sale of your property.
In our research, we have found certain drawbacks of Flat Fee MLS Realty:
- Short Listing Term: You can list your home for only 3 months in their basic package. For a longer listing term, you need to opt for a comparatively expensive package.
- No Yard Sign: You do not get a FSBO yard sign, which is an essential marketing tool when selling your home without a Realtor.
Flat Fee MLS Realty has 4.4 out of 5 stars from 105 reviews on Google.
» Flat Fee MLS Realty Reviews: Read the detailed review of the services provided from just $99.
👉 Our Take: Flat Fee MLS Realty offers budget-friendly packages from $99. However, we don't recommend them as they charge an additional fee of $775, which can quickly raise your total costs. Plus, you don’t get any tools to manage your listing, showings, or offers.
Discount Brokers vs. Traditional Agents in Florida
Are you wondering how to sell your home in Florida and are confused whether to choose a discount broker or a traditional agent? Here’s a comparison between the two to help you make an informed decision:
| Features | Discount Brokers | Traditional Agents |
| Savings on Commissions | ✅ | ❌ |
| Faster Listing Process | ✅ | ❌ |
| Showings Management Tool | ✅ | ❌ |
| Offer Negotiation | ✅ | ✅ |
| Listing Changes | ✅ | ✅ |
How Much Can You Save With Discount Real Estate Brokers in Florida?
Almost $19,000! That’s how much you can save with discount real estate brokers, who typically charge a low 1% to 2% fee. On the other hand, you have to pay a steep 5% to 6% of your home sale price to traditional agents, which quickly adds up to thousands.
Let’s understand this with an example:
On a median home of $410,100, you would pay $24,606 to a traditional agent. However, with a discount real estate platform like Houzeo, you can save $19,131! You can use these savings to take a Caribbean cruise from Florida’s coast or build a backyard pool.
✅ Benefits of Discount Real Estate Brokers
Here’s why discount real estate brokers might be the right choice for you:
- Lower Commission Fees: You pay only 1% to 2% in commissions instead of 6%. So, you save thousands in real estate commissions in Florida.
- Flexible Packages: Depending on the level of support you need, you can choose from a variety of plans, whether it’s a Flat Fee MLS listing or a full-support package.
- Advanced Technology: Some discount real estate services like Houzeo offer high-tech tools like showings and offer management platforms, a mobile app, etc. These tools streamline your home sale.
❌ Drawbacks of Discount Real Estate Brokers
- Limited Agent Support in Basic Plans: Some services may not offer help with pricing, offer negotiations, or closing in their basic plans.
- Inconsistent Service Quality: Discount agents typically handle multiple properties at the same time. This may affect the quality of service and delay your home-selling timeline.
- Additional Costs: Some agents offer specific services like scheduling showings and open houses or professional photography at extra costs. This can increase the overall cost of selling your house.
- High Cancellation Fees: A few discount brokers may charge high cancellation fees even if you want to cancel the plan before your property is listed.
Types of Discount Real Estate Brokers in Florida
Florida sellers can choose from two main types of discount real estate brokers:
- Flat Rate Discount Brokers: They list your home on the MLS for a flat fee instead of a 3% commission. It can cost between $249 to over $4,000. This deal offers maximum exposure and agent assistance for a low fee.
- Fixed Percentage Discount Brokers: These brokers charge a fixed percentage of your home’s sale price. Typically, it is lower than the traditional 3%. Depending on the Florida real estate brokerage you choose, these rates may vary from 1% to 2.5%.
If you’re selling a luxury property in Palm Beach, Naples, or any other upscale Florida market, a flat-rate broker is a smart choice. Since their fee remains the same regardless of your home’s price, you can save on paying a high percentage-based commission.
How to Find Discount Real Estate Brokers Near Me in Florida?
Here’s a list of the best discount Realtors in the most popular cities of the Sunshine State:
| 1. Jacksonville, FL | Discount Real Estate Brokers in Jacksonville, FL |
| 2. Panama City Beach, FL | Discount Real Estate Brokers in Panama City Beach, FL |
| 3. Fort Lauderdale, FL | Discount Real Estate Brokers in Fort Lauderdale, FL |
| 4. Pasco County, FL | Discount Real Estate Brokers in Pasco County, FL |
| 5. Sarasota, FL | Discount Real Estate Brokers in Sarasota, FL |
| 6. Naples, FL | Discount Real Estate Brokers in Naples, FL |
| 7. Marco Island, FL | Discount Real Estate Brokers in Marco Island, FL |
What Tools are Used by Discount Brokers in Florida?
A discount real estate broker in Florida uses technology to lower costs and simplify the process of selling your home. With tools like online dashboards and offer management, they let you handle most of the process digitally.
However, Houzeo takes it to the next level with smarter technology, greater control, and a seamless online experience tailored for today’s home sellers. With Houzeo, you get tools like:
- E-Signature and Digital Documents: Sign and submit paperwork online for faster processing and a 100% online experience.
- Mobile App: List your home, schedule showings, compare offers- all with Houzeo’s mobile app.
- Pricing Tools and CMA Access: Use Houzeo’s Home Worth Calculator and access a detailed Comparative Market Analysis (CMA) to price your home accurately.
How to Choose the Right Florida Discount Real Estate Broker?
Choosing the right discount listing agent can feel like navigating an alligator alley, tricky but not impossible! However, it doesn’t have to be overwhelming. Here’s how to make the right choice in Florida:
- Assess Your Selling Needs: Consider whether you need full-service support or just a basic MLS listing. If you can handle the negotiations and closing paperwork yourself, you can go for basic listing-only plans.
- Compare Pricing and Services: Check the list of services and their prices of different companies. Ensure the company you choose doesn’t have any hidden fees that will increase your overall expenses.
- Evaluate Technology and Tools: Check to see if your discount broker provide tools for offer and showings management. Also, ensure home is visible to serious buyers browsing for homes for sale in Florida.
- Check Agent Support: Check if you will get licensed agent support or if it is a virtual assistance platform. Also, some companies offer virtual support while others provide dedicated agents. Make the decision based on your needs.
- Read Customer Reviews: Check platforms like Google, Trustpilot, and BBB for authentic reviews. Take note of closing success stories, responsiveness, service consistency, and ease of process.
When Not to Choose a Florida Discount Broker?
While discount real estate brokers work well for many sellers, their basic plans often come with limited services. In some situations, you may need the support and expertise of a full-service agent. Here are cases where a discount broker may not be the right fit:
- You’re Selling a Luxury or High-End Property: High value homes in Naples or Miami Beach often require premium marketing, staging, and strategic negotiations. Luxury buyers expect a full-service experience that some discount brokers may not offer.
- Your Sale is Legally or Logistically Complex: A property in probate, trust, shared ownership, or liens can be hard to sell. So, along with a full service broker, it’s also best to choose a real estate attorney.
Alternatives to Discount Real Estate Brokerages in Florida
Here are some other options to consider when selling a house in Florida:
- Flat Fee MLS: With Flat Fee MLS services in Florida, you pay a small upfront fee to get your home on the MLS. It’s a cost-effective way to reach buyers while managing the sale yourself and saving thousands in commissions.
- For Sale By Owner Websites: If you can roll up your sleeves and handle everything from listing to closing along with the paperwork, you should go FSBO. However, choose a For Sale By Owner website in Florida that provides MLS access and 5-star customer support.
- Full-Service Realtor: Don’t want the stress of doing it all? Opt for a traditional real estate agent. However, you’ll have to pay a 6% agent fee.
- Cash Buyers: Cash home buyers in Florida, such as iBuyers, investors, and home flippers, actively look for homes on the MLS. If you want to avoid repairs and sell your home fast, this can be your best bet!
Should You Choose Discount Real Estate Brokers in Florida?
Yes, in Florida’s real estate market, discount brokers are a smart way to save thousands on commissions without compromising on service. Platforms like Houzeo offer MLS exposure, digital tools, and top-rated support with plans starting at just $249.
» Houzeo Reviews: Find out what customers have to say about Houzeo- Florida’s best home selling website.
