✍️ Editor’s Note: Save thousands of dollars in commission by working with discounted real estate brokers/low-commission real estate agents and companies.
Houzeo is one of Florida’s biggest Discount Real Estate platforms. Americans listed almost $3.5 billion worth of properties on Houzeo.com in 2021.
» SAVE: Start your FREE listing on Houzeo.com NOW!
Real estate commissions has hit a new high in Florida as the home prices rose 20.9% nationally in March. In this hot market, you don’t have to pay high agent fees. Hence, discount realtors are high in demand as they charge low commission Let’s look at some of the best discount real estate brokers in Florida.
» Jump To:
- Rankings: Best Discount Real Estate brokers in Florida
- Reviews: Best Discount Real Estate brokers in Florida
- Everything You Should Know About Selling with Discount Real Estate Brokers & Companies
- Alternatives to Discount Real Estate Brokers in Florida
- Conclusion
- FAQs
Rankings: Best Discount Real Estate Brokers & Companies in Florida
| Rank | Discount Real Estate Broker / Company | Listing Fee | Max Savings | 100% Online | 5-Star Reviews* | Broad Coverage | Mobile App |
|---|---|---|---|---|---|---|---|
| 1. | Houzeo | $349 Flat Fee | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. | Redfin | $1.5% Commission | ❌ | ❌ | ❌ | ✅ | ✅ |
| 3. | Utah Home Central | $2,600 Commission | ❌ | ❌ | ❌ | ❌ | ❌ |
| 4. | Ideal Agent | $2% Commission | ❌ | ❌ | ✅ | ✅ | ❌ |
| 5. | Utah Broker | $1.5% Commission | ❌ | ❌ | ❌ | ❌ | ✅ |
Reviews: Best Discount Real Estate Brokers & Companies in Florida
1. Houzeo.com
Best Overall
- Listing fee: $249 to $399
- Available nationwide
4.9 / 5
(out of 3,191 reviews)
4.9 / 5
(out of 3,191 reviews)Houzeo provides the best combination of max savings, max exposure, cutting-edge tech, and 5-star customer service.
💰 Save Thousands on Commission: Houzeo is an advanced tech platform that allows home sellers to list their homes on the MLS for a small flat fee, working with a listing agent who doesn’t typically charge a commission. This saves you almost 50% of the agent commissions right away.
⚡ Customize Your Packages: You can customize the packages as per your requirements and even opt for services like contract review, pricing assistance, professional photography, and more as per the requirement.
📱 Enjoy Cutting Edge Technology: Home sellers, after registering, get access to an exclusive seller dashboard where they can receive, review, and compare offers. The platform also allows features like contract updates, counteroffers, home showings, lockbox, yard signs, and more.
⭐ 5 Star Reviews: With superior reviews on Google and Trustpilot, Houzeo is also the most advanced For Sale By Owner website in the United States.
✅ Best For: Zero hidden fees, MLS exposure, 100% automated process, listing within 8 business hours with Houzeo concierge, buyer leads directly shared with the seller, counteroffer feature, and affordable full-service packages`
No other low cost discount real estate agency comes close to offering such features.
- Nationwide coverage
- Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other sites
- Quick listing (within a day with concierge)
- Savings on commissions
- 100% online – easy listing, fast changes, online showings, and online offers
- Mobile app availability
Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.
Houzeo is available nationwide.
2. Redfin
Good technology
- Listing Fee: 1.5% of sale price
- Available in 80+ U.S. Markets
- 3.9 / 5
(out of 209 reviews)
3.9 / 5
(out of 209 reviews)Redfin is one of the best online discount real estate brokers out there in the market today.
Save on commission fees: When you opt for Redfin over a traditional home-selling method, you can save up to 20% – 30% on the commission fees. Though Redfin tries to provide their service 3x faster than the traditional method, it could limit their ability to provide you with personalized service.
Additional services: The discount realtor has a thorough listing agreement but it takes approximately 18 days to get a property listed on the MLS. With Redfin, you get add-on services like a professional photographer, MLS listing, open house schedule, yard sign, and much more.
Good technology: Redfin is a tech-first company with a better platform than other discount brokers.
– Dashboard: The dashboard makes home browsing easy. Along with square footage, bedrooms, and property type, you can also filter by the number of stories or parking spaces.
– Easy Search: You can search only for homes with 3D walkthroughs and virtual tours. You can filter by GreatSchools rating and map local schools. Browse results in list or map view, and create custom map lines to narrow your search. Many Redfin reviews praise the app’s ability to track past tours and upcoming houses.
The in-app calendar eliminates the need for a separate schedule, making it user-friendly.
» Redfin Reviews: The Reality of 1% Fees, Pros & Alternatives
- Strong technology
- Thorough listing agreement
- Detailed paperwork
- Holistic services
- Full-service brokerage
- Slow listing process
- Average customer service
Redfin has an average rating of 3.9 out of 5 on Consumer Affairs.
Redfin covers 80+ Markets in the United States.
3. SimpleShowing
LIMITED SAVINGS
- Listing Fee: 1% of sale price
- Restricted coverage
- 4.6/ 5
(Out of 18 reviews)
4.6/ 5
(Out of 18 reviews)SimpleShowing, like any other low cost real estate broker, matches sellers with a set of agents. It is a discount real estate broker in Florida, Texas and Georgia.
Low Listing Commission: The listing fees on the platform is 1% of the sale price which is a bit lower than the traditional listing realtor fee.
Agent Management: The company works on the model of minimum listing agents which means more work responsibility on an agent. This maybe a benefit for the firm from cost perspective but it surely is a compromise on quality.
Additional services: With SimpleShowing you get access to various services like listing on MLS, professional photographer, home valuation, and much more.
🔍 Explore more: Real Estate terms for sellers and buyers
- Qualified agents
- Low listing fee when compared with competitors
- Support from company founders
- Marginal savings
- Limited real estate agents
- Compromise on quality because of less number of agents
- Average customer support
- Restricted coverage
SimpleShowing has an average rating of 4.6 out of 5 on TrustPilot.
SimpleShowing is available in Texas, Florida, and Georgia.
4. Houwzer
💰 BEST FOR HIGH VALUE HOMES | NO PERSONALIZED SUPPORT
- Listing Fee: $5000 flat fee
- Restricted coverage
- 4.5/ 5
(out of 47 reviews)
If you are looking for discount real estate brokers in Florida that is easy on the pocket for high-valued homes, Houwzer is the option you should explore. With a $5000 flat fee, this low commission Realtor is ideal for homes with a value above $1M. For low-value homes, you may want to look for other options.
Like most other brokerages, Houwzer does provide low commission real estate agents to aid in the selling process. However, there is a drawback – the limited agents cater to thousands of customers leading to degraded quality of service sometimes.
Houwzer provides services like professional photography, 3D virtual tours, social media and email marketing, listing on MLS, and syndication on real estate websites.
The platform is more of a full-service brokerage that caters to sellers’ needs from start to end.
🔍 Explore more: What’s a fair Realtor commission?
- Low listing fee for high-value homes
- Good listing speed
- Versatile add-on features
- $2500 rebate when the property sold and bought from the platform
- Not ideal for low price homes
- Degraded customer service quality due to high customer volume
- No personalized support
- Limited coverage
- Average technology
Houwzer is rated 4.5 out of 5 on Yelp.
Houwzer covers only Florida, New Jersey, Maryland, Pennsylvania, Virginia, and Washington.
5. Redefy
🤔 IN-HOUSE SUPPORT | QUALITY RISK
- Listing Fee: $3500 flat fee
- In-person support
- 4.5/ 5
(out of 36 Reviews)
4.5/ 5
(out of 36 Reviews)Redefy provides listing at a flat fee of $3500. However, the platform becomes expensive when a house is sold over $1 million. The selling fee in such a case is 1% of the total sale price.
Seller assistance: The company does provide in-house support which helps sellers with accurate pricing and other features like staging home, etc.
Inconsistent agent quality: Like some other low commission real estate agents, Redefy has the process where limited agents cater to a large volume of customers. This poses a risk to service quality. Also, Redefy works on a team-based model rather than a one-agent policy.
Additional features: Redefy provides features like listing on MLS, comparative market analysis (CMA), showing service, yard sign, lockbox, and more. However, Redefy does not provide open houses and printed flyers which makes it a bit different from the traditional Realtors.
🔍 Explore more: 18 Creative Ways to Market a House For Sale
- Decent listing fee for low-value homes
- In-house support
- Flexible add-on features
- 1% commission for homes with a value of $1M+
- Average customer service quality due to high customer volume
- Limited coverage
- A non-refundable deposit of $500
Redefy is rated 4.5 out of 5 on Yelp.
Redefy covers only Colorado, Florida, Georgia, Illinois, North Carolina, South Carolina, Tennessee, Texas, and Virginia
Everything You Should Know About Selling with Discount Real Estate Brokers & Companies
What are Discount/ Low Commission Real Estate Brokers & Companies?
Discount real estate brokers or low commission real estate agents are real estate agents that provide specific services for a discounted fee. Instead of charging the seller standard agent commission of 3% (listing agent commission), a low cost realtors will work for less (such as a 1%-2% commission or a pre-defined flat fee) and provide restricted services. The reduced fee can easily save sellers a good amount of money.
Discount real estate brokers typically offer the same services as full-service brokers. The key difference is in pricing.
Types of Low-Cost Realtors
Low commission real estate agents come in 4 distinct flavors.
1. Flat Fee MLS Brokers
A flat fee MLS listing company or service is nothing but a registered real estate agent with low commission or discounted broker/that lists your home on the MLS for an upfront flat fee.
The seller and the broker agree on a la carte services, and the broker takes a flat fee instead of a percentage of the home’s sale price. Say you want to sell a $500,000 home. A traditional agent will charge you between 2% and 3% of the sale price. That’s 15 grand!
With a flat-fee model, you’ll pay an average of $300, which includes listing and marketing. Even if you choose to add services like pricing and buyer negotiations, you will still save money.
Want Traditional Realtor’s Service With Minimal Interaction?
👉 Houzeo makes it possible!
Houzeo offers competitive deals with a 100% online presence and cutting-edge technology. Houzeo’s tech-centric broker partners charge just the upfront flat-fee, and no commission for all DIY plans.
2. Virtual Full-Service Agents
Think of everything a traditional agent does, from listing your property, marketing it, pricing it, negotiating with buyers, and closing it.
A online discount broker- full service does all that – online. Because of their cloud-based presence, they have many advantages such as lesser fees, discounted commissions, and much better management and marketing support. Many MLS listing companies like Houzeo, also provide full service options that are 100% online.
- ✍️ SAVE: A virtual full service company will not provide any in-person agent support, meaning, you will have to take over most of the groundwork. It may not be the best option for a first time seller.
3. Flat Rate Low Commission
You can choose a low commission (flat rate) agent in some markets. For a flat fee of $3,000 to $6,000, the agent will sell your home. The flat rate is usually based on how much the house is worth and how well the agent does their job. In this case, there is no percentage listing fee. Everything has a fixed price. Homie is one of the best examples of a real estate broker with a flat rate listing of $3500 and a low commission rate. Since Homie doesn’t offer as many services as a full-service real estate agent, it can easily make up for the lower prices it charges.
Think about the following situation: The price on the list is $450,000. With a flat rate model, the agent’s commission fee stays the same no matter what happens, even if you agree to sell your home for less money. This is because it is a flat rate that doesn’t depend on how much the house sold for.
Before you hire a flat-rate agent, you should find out what kind of service you can expect from the company. Make sure you’ve read the contract all the way through before you sign it. Some services, like consultation, professional photography, yard signs, and other marketing materials might be included in the flat fee, but this is not guaranteed.
So, if you don’t include them in your budget, you may have to pay a lot of money out of your own pocket. Any contract with a flat-fee agent needs to be read carefully, especially the small print. Also, keep in mind that even if you use a flat-rate agent, you will still have to pay the buyer’s agent fees, which will be between 2.5 and 3 percent.
4. Discounted Commission Full-Service Real Estate Agents
Full-service discount brokers offer many of the same services as traditional realtors for a low listing fee or flat rate, but they don’t charge as much. When a house is sold, they give the seller money back in the form of a discount on their commissions.
For example, if a full-service discount broker charges 1.5 percent of the sale price instead of the standard 2.5 percent of the sale price on a $450,000 house, you will save $4,500 in commissions. There are many discount real estate brokers, but they are not all the same.
Some have a lot more value and a lot less risk than the others. But in most businesses, you have to take what you can get. All of these things could happen if there aren’t many services, if there’s less support, if agents don’t have much experience, and if there’s not much to choose from.
👍 BETTER IN ALL – AGENTS, SERVICES & SAVINGS!
Why pay a higher commission for a lower service? With Houzeo you can get better services at an affordable price!!
With HOUZEO
- 👩💼Qualified and Reputed Agents
- 💰You list your home at a very reasonable price within 24 hours
- 📣 Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other sites
- ⭐ 5-Star Customer Support
- ❌ You can cancel anytime with no obligation
4 More Ways To Get Discounted Realtor Fees
Are you a good negotiator? In fact, commissions in the real estate industry can be negotiated. Even if the company is a flat-rate discounter, you can always ask for a few minor tweaks. You can lower the amount you pay by a wide range of factors, including the location of your property, its condition, and the brokerage.
Houzeo, a low-cost real estate company, can save you tens of thousands of dollars in commissions while still providing excellent service. If you want to lower your commission, keep reading to learn how:
Average Area Commission
Know your leverage before negotiating. For example, Florida’s average real estate commission is 5.40% which is lower than the national average. Lowering your overall commission might not be possible. Once you know your reference point, negotiations can get a lot more reasonable.
Buying and Selling With the same Discount Brokerage
Using the same discount brokerage or company to buy and sell has its own set of advantages. It makes you more likely to be repeat customers, giving you more chances to get refunds and cheaper commissions. For example, Landfall Properties, an MLS listing company, offers a rebate that can only be applied to your next purchase with the same company.
Pick the right type of discount broker
For example, picking a flat rate discount broker may not be the best option if your house is priced on the lower end. You will wind up losing more, instead, for maximum savings, you can pick a flat fee MLS company.
Buyer Agent Fees
Almost all buyers work with an agent. For maximum savings, offer a competitive buyer agent commission. Once you cut out the risk factor of selling the house, your listing agent will be more comfortable with lowering their fee.
How to choose a Low commission/ Discount Real Estate Broker, Brokerage, or Company?
To find a low-commission real estate agent or a discount realtor, look for a low-commission brand. Check for services and top companies. You will be assigned a low-commission real estate agent based on brokerage policies. As a seller, you can choose the right broker. Then you can use the chosen broker.
Low Commission Real Estate Agents/ Discount Realtors Who Offer Flat Fee MLS Near Me
Before opting for a low commission brokerage, you would want to know its coverage. All the low commission real estate agent providers do not have the same coverage. Some have nationwide coverage while some are restricted to a few states.
We’ve compiled a list of the best flat fee MLS Listing Services in each state. Click on your state to check them out!
Alternatives to Discount/Low commission Real Estate Agents
Traditional Agent
A traditional agent assists you in buying, selling, renting, and all other aspects of real estate. A listing agent and a buyer agent are two types of traditional agents. Agents operate for brokerages and companies or under the supervision of a qualified broker.
Let’s get down to business with their commissions. The average overall commission fee for selling a home is 5%. This is deducted from the seller’s proceeds and shared between the listing and buyer agents. The commission rate changes on a regular basis and is determined by the location of your property.
The listing agent assists the seller in the sale and marketing of their home. The buyer’s agent, on the other hand, brings in clients who buy the house. They each get 2.5 percent after closing for a total of 5%.
iBuyers
An instant buyer, often known as an iBuyer, is a corporation that buys houses for sale for a cash offer. Unlike the usual way, the major goal is to sell it swiftly and efficiently. They employ cutting-edge technology and provide you with complete closing flexibility.
They make reasonable offers, although with a large service cost. Most iBuyers charge additional closing fees, which can easily push your commissions up to 12%! For example, Redfin Now charges up to 13% in service fees, 3% in maintenance fees, and 1% in closing costs, which can potentially total up to a staggering 17 percent!
iBuyers have their own set of rules, with costs that aren’t necessarily in line with market norms. It is always better to pick a discount real estate broker instead and save thousands of dollars!
» MORE: iBuyers: Selling your home for cash in 2022!
For Sale By Owner
As the term indicates, a for sale by owner property is one that is sold by the owner without the assistance of a listing agent or real estate broker. It’s the most cost-effective approach to avoid commissions and selling your house quickly. FSBO is ideal for sellers with some experience with the selling process and marketing. The best way to FSBO is to list on the Multiple Listing Service. Their large database allows them to market your home to agents all throughout the country, allowing it to sell faster and with the most exposure possible.
»READ: Best for sale by owner websites in 2022!
Let’s Find Out How Houzeo Works
Real estate bargain brokers fall midway between a for-sale-by-owner and a full-service agency. With MLS listing packages starting at $349 and cutting-edge technology that allows you to manage your property, review offers, counter, and manage showings online and via their mobile app, Houzeo delivers the best of both worlds.
Check out the following video to understand: What is Houzeo? How does it work? And, why it is the best FSBO & Flat Fee MLS platform out there?
Conclusion:
There are a number of low cost realtors, online low commission real estate agents, and discount real estate brokers in Florida present in the market today that provide unique features. For a seller, it is recommended to check on pointers like listing fees, listing time, services offered, customer service, coverage, and technology to select a particular broker.
While there is close competition between the umpteen discount realty companies, Houzeo comes out to be a clear winner. With Houzeo, you get almost everything you require to sell your property. Not only sellers, but Houzeo also helps buyers with a lot of add-on features.
Moreover, Houzeo is 100% online and automated to cater to various seller needs. Additionally, the platform is one of the leading Flat-Fee MLS providers that has changed the way FSBO works in the real estate industry.
Frequently Asked Questions
1. Are Discount Brokers worth it?
Yes, most of the time, discount realtors are worth it. No matter how much money you have, you're likely to be able to find a low-commission company that will save you a lot of money while giving you a similar experience to selling with a traditional agent.
2. Are realtor fees negotiable in Florida?
Listing fees for traditional agents are usually between 2.5% and 3% of the price you get for your home. But realtor fees can be negotiated, so it's a good idea to look around and try to get a lower rate.
3. What percentage do most realtors charge in Florida?
In Florida, the average commission for a real estate agent is 6%. But this number can be anywhere from 5 percent to 7 percent. This means that the real estate commission on a $300,000 home sale will be $18,000.
4. Who pays the closing costs in Florida?
Even though taxes, fees, lender charges, and insurance all add up, neither party usually pays for all of the closing costs in full. Instead, the seller will usually pay between 5% and 10% of the sales price, and the buyer will pay between 3% and 4% of the sales price.
How Houzeo Works?
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