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10 min read Jan 31, 2024

Discount Real Estate Brokers in Naples, FL (2024 Updates)

From Macro Island to Ave Maria, Naples home sellers across Naples dread the 6% real estate agent commission. The best discount real estate brokers use cutting-edge technology and stellar customer service making it easy to sell your home.

👉🏻 Key Takeaways

  • Discount real estate brokers will help you list your home for 0.5% to 2% commission. Traditional listing brokers charge 2.5-3%.
  • The discount is on the listing fee. You still have to pay the buyer agent commission, typically 2.5-3%.
  • Discount real estate brokers will save you between $5,000 to $20,000 on average.
  • Houzeo.com is America’s best discount real estate company. Houzeo offers the best combination of maximum exposure, commission savings, cutting-edge tech, and stellar customer service.

We’ve spent thousands of hours researching discount real estate brokers and compiled our list of the best discount real estate brokers.

Rankings: Best Discount Real Estate Brokers & Companies in Naples

RankDiscount Real Estate Broker / CompanyListing FeeAdditional ChargesMax Savings100% OnlineMobile App
1.Houzeo.com$349
Flat Fee
2.Listed Realty $3,500
Flat Fee
3.Redfin1.5%
Commission
4.Houwzer $5,000
Flat Fee
5.Redefy $3,500
Flat Fee

Reviews: Best Discount Real Estate Brokers & Companies in Naples

1. Houzeo.com

#1 Discount Real Estate Service

Houzeo.com

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 5 Stars 4.9/5 (7,700+ Reviews)

Houzeo is a top technology-driven real estate platform. It offers 4 different packages:

  • Bronze Package ($399+): This package lets you list your house for 6 months. You can upload 24 house photos.
  • Silver Package ($399+): List your home for six months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
  • Gold Package ($429+): This gives you all the benefits of the Silver package. It also allows you with advanced tech support.
  • Platinum ($499+): This package offers virtual full-service support with a licensed broker. These brokers will assist you in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo for all home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 minutes.

These are the key features that make Houzeo one of the top discount real estate brokers:

  • Significant Commission Savings: In most states, you will pay just a small flat fee to list on MLS. On average, home sellers who used Houzeo saved $11,490.
  • No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
  • Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
  • Max Exposure: Houzeo packages give you access to renowned MLS companies.
  • Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
  • 5-star Customer Service: Dedicated customer support addresses your every concern easy.
  • Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Houzeo is rated “Excellent” by 7,796+ happy customers on Google Reviews and Trustpilot!

Houzeo Reviews: With over 5,000+ happy customers, Houzeo is the most trusted discount real estate broker.

Houzeo.com is America’s #1 ranked Flat Fee service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Houzeo’s Bronze Package is priced at $99+, the Silver package is priced at $379+, and the Gold at $379 + 0.5% (Minimum $995) at closing. Sellers can ask for the full-service Platinum package which costs $349 + 1% (Minimum $995) at closing.

2. Listed Realty

GREAT SERVICE

Listed Realty

Listed Realty
  • Listing Price: $3,500 flat fee (for homes below $500,000)
  • 5 Stars 5/5 (15 reviews)

Listed Realty offers full-service real estate solutions to sellers and buyers.

  • Flat Fee Commissions: Listed Realty charges a flat fee of $3,500 for homes under $500,000 and $5,000 for homes above $500,000, as opposed to charging the traditional 3% of the final selling price. It includes listing on MLS, professional photography, videography, 3D virtual tours, contract negotiations, lockbox facility, closing accompaniment, and more.

👉 Our Take: Listing Realty is a good option when looking for flat fee discount brokerages in Florida, as they offer a good set of features for both home sellers and buyers.

» Discount Real Estate Brokers in FloridaClick here to find all about the best Discount Brokers in Florida.

Here are some advantages of choosing Listed Realty:

  • Home Search Feature: Buyers can look for new listings near them through the home search feature available on their website.
  • Good Customer Feedback: They have received 5/5 star ratings from the customers for their good service and support.

Here are some red flags you should consider before choosing them:

  • Not Fully Online: Listed Realty is not 100% online which makes the process manual and time-consuming. You’ll have to conduct tours and communicate with buyers on your own. This may not be ideal for you if you are a first-time seller or lack time to manage your property sale.
  • Mobile App: They do not provide any mobile application service to their customers.

Heather Termini, the head broker and owner of Listed Realty, has a rating of 5 out of 5  from 15 reviews on Google.

Listed Realty offers services like listing on MLS, professional photography, contract negotiations, lockbox facility, closing accompaniment, and more. They have received 5-star ratings from customers.

However, they are not fully online which leads to a time-consuming process. Also, their website doesn’t provide much information about them.

3. Redfin

Best-In-Class Agents

Redfin.com

Redfin
  • Listing Fee: 1% of Sale Price
  • Available in 80+ U.S. Markets
  • 3.3 Stars 3.4/5 (130+ Reviews)

Redfin is the largest discount real estate company. It offers a single listing package for their buyers and sellers:

  • Listing Price: Redfin charges a 1% listing fee if you buy and sell a house with them. It charges a 1.5% listing fee if you decide to just sell your house with Redfin.

👉Our Take: Redfin is a technology-based platform. It helps them to maintain transparency & manage the client’s database seamlessly. However, you may not get full attention due to their high customer volume.

» Is Redfin Legit? Please read our blog to know more.

Redfin offers the following advantages:

  • Competitive Pricing: You pay a listing fee of 1% if you decide to buy & sell with Redfin.
  • Updated Technology: Redfin provides a mobile app, 3D walkthrough, relevant filters, etc. This makes the real estate transaction seamless.
  • Expert Team: The expert team members help you close the deal as quickly as possible.
  • National Presence: Redfin covers 80+ markets in the US.

» Redfin Pros and ConsRead about the advantages and drawbacks before dealing with Redfin.

Redfin has the following disadvantages:

  • Pricing Inaccuracy: Many sellers have complained about certain factors not getting considered during valuation. These factors include: lot area, a gated compound, or a city location.
  • Long Time for Listing: As per Redfin’s agreement, it takes almost 15-18 days to verify the seller’s property and list their house.
  • Lack in Customer Service: Due to high customer volume it lacks personal attention.

Redfin has an average rating of 3.4 out of 5 stars on Yelp and average 3.8 out of 5 stars on Google.

» Redfin Reviews: The Reality of 1% Fees, Pros, Cons, & Alternatives!

Redfin is primarily known for its advanced tech platform and mobile app. It covers 80+ markets in the US.

Redfin’s listing agreement states they will list your property on the MLS in 18 days. Services like Houzeo will list you on the MLS within 24 to 48 hours.

4. Houwzer

BEST FOR LOW VALUE HOMES

Houwzer

Houwzer Logo
  • Listing Fee: 1% of Sale Price
  • Restricted coverage
  • 4.75 Stars 4.8/5 (300+ Reviews)

Houwzer is a full-service realtor. It can help you save thousands by offering below packages:

  • Flat rate (1% Commission): A fixed 1% listing fee on the total home sale price.
  • Cashback ($2,500): You earn a cash rebate if you decide to buy & sell your house with Houwzer.

👉 Our Take: A flat commission of 1% on your home sale value by Houwzer is suitable for low-valued houses. If your house worth is higher, then consider a flat fee offering alternatives.

» Houwzer: Is it truly a smart choice to choose them? Read the comprehensive review to know more!

Houwzer offers below advantages:

  • Cash Advantage: It empowers buyers to make a cash offer on a house using Houwzer’s funds. The buyers should be pre-approved by Houwzer Mortgage to avail of the cash advantage option.
  • Add-On Features: Houwzer offers add-on features like virtual tours, HD photography, and closing assistance.
  • Coverage: It offers its services in Delaware, Florida, New Jersey, Maryland, Pennsylvania, Virginia, and Washington D.C.

Houwzer offers below disadvantages:

  • Not Suitable For High-Valued Homes: You will end up paying a high commission for your high-worth house.
  • No Personalized Support: Due to high customer volume, Houwzer agents might not be able to give personalized attention.
  • Coverage: Houwzer does not cater throughout the US nation. As a result, not every citizen could be able to use their services.

Houwzer has an average rating of 4.8 out of 5 stars from 300+ reviews on Google.

» Houwzer Reviews: Check out the customer reviews before making your decision.

Houwzer provides useful extras including a virtual tour, high-resolution photographs, and closing help.

We do not recommend Houwzer to most home sellers and buyers. You may benefit if you are buying and selling with Houwzer or if your home is priced at a higher end.

5. Redefy

IN-HOUSE SUPPORT

Redefy

Redefy logo
  • Listing Fee: $2,995 Flat Fee
  • In-person support
  • 4.25 stars  4.2/5 (35+ Reviews)

Redefy is one of the renowned discount real estate companies in the US. It offers 3 packages at a flat fee:

  • Self-Service ($379): You get a 6-month listing period. This includes local listing, yard sign, 10 photos on the listing, etc.
  • Limited Service ($499): Here, you get a 1-year listing period. This package includes a local listing, door key lock box, 25 photos on the listing, etc.
  • Virtual Full Service ($2,995): This premium package offers personal consultation, full customer support, extensive marketing, etc.

👉 Our Take: Redefy offers different pricing models that suit your needs. It offers all the necessary services you need to close the house sale. Along with a low flat fee, it charges you a non-refundable fee of $500. This increases the value of the package.

Redefy offers the following advantages:

  • Affordable Pricing: You need to pick the package that suits your requirements. Although features like local listing, email, text & live chat support, yard signs, and door lock key remain constant throughout.
  • In-House Support: You are provided with professional in-house support like home staging with accurate pricing.
  • Mortgage Calculator: Redefy’s Mortgage Calculator allows you to estimate your overall mortgage, insurance, and taxes.

Redefy offers the following disadvantages:

  • No Refund Deposit: You have to pay a non-refundable deposit of $500.
  • Inconsistent Agent Quality: Redefy has limited agents attending to a large volume of customers. This can hamper the service quality.
  • Service Coverage: They serve only 9 states in the US (Colorado, Florida, Georgia, Illinois, North Carolina, South Carolina, Tennessee, Texas, and Virginia)

Redefy has a rating of 4.2 out of 5 stars on Yelp.

» Redefy Reviews: Check out the customer reviews for Redefy on Yelp.

Redefy offers its services based on your home value. If your house is rated anything below a million you get a flat rate fee of $5,500.

However, their agent quality may not be consistent. You are also required to pay a non-refundable deposit of $500.

Here’s a quick recap of the best discount real estate brokers in America:

America’s Best Discount Real Estate Brokers (2024)

We’ve reviewed the best discount real estate brokers in 2024

What Are Discount Brokers and Companies?

Discount real estate brokers are companies or agents who sell your home for less than the standard 2.5 to 3% commission. Sellers receive basic real estate services at a pre-negotiated fee of 0.5% to 2% or even a flat fee.

The reduced fee can easily save sellers thousands in commissions.

You may be now wondering if their services are comparable to those of a traditional Realtor at this point. Discount real estate brokers typically offer the same services as full-service brokers. The key difference is in pricing.

    🤔 Do you offer buyer agent commission to discount brokerages?

    YES! Most real estate discount brokers and brokerages will recommend you pay a full buyer agent fee. It is typically between 2% and 3% in most states.

    It is vital to pay a competitive commission to the buyer’s agent. This will ensure you sell your home quickly while still receiving the best price possible.

Types of Discount Brokers

Find a discount real estate broker that fits your budget and saves you the most money! The four major types of real estate discount brokerages and companies are as follows:

1. Flat Fee MLS Companies: Flat Fee MLS companies get you on the MLS for a small flat fee saving you thousands in commissions. Best Flat Fee MLS listing companies like Houzeo can get you on the MLS within 48 hours, or even faster!

2. Flat Rate Full-Service Companies: These companies charge a fixed fee instead of the regular 3% commission. This amount can be anywhere between $3,000 and $5,000. A flat rate Realtor is perfect for homes priced on the higher end.

3. Low Commission Estate Agents: Low commission discount brokers offer full-service packages. These are usually priced at 1% or 2%. They cover everything from listing, negotiations, and pricing.

4. Virtual Full Service: A virtual full-service discount broker handles everything online. Companies like Houzeo, also provide full-service options that are 100% online. All services including negotiation and marketing support are at no additional cost.

Pros and Cons of a Discount Realtor

The primary benefit of working with discount real estate brokers is that they have lower overhead costs. However, a discount broker may not have as much time to communicate. They juggle many clients and may not be available for your queries.

Pros

  • Reduced Fees: You’ll pay less for listing costs. While standard brokers typically charge at least 3%, discount brokers may charge as little as 0.5% to 1%.
  • Full Access to Basic Real Estate Services: You receive the same basic services as you would with a traditional agent. They provide assistance with pricing, marketing, and negotiations.
  • Streamlined Process: A low-cost Realtor facilitates the selling process. They are motivated to work efficiently and eliminate all unnecessary steps from the sales process.

Cons

  • Not Enough Savings: Some discount brokerages may charge hidden fees or sell their services a la carte. This might add to your expenses.
  • Not for First-Time Sellers: Most discount real estate brokerages are digital, so you almost never have to talk to anyone in-person. A first-time seller or buyer who needs some hand-holding may not be able to benefit much.
  • Lack of Personal Attention: Discount Realtors handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized services.
  • High Cancellation Fee: A discount realty company can charge a minimum withdrawal fee within a specified period of time. Remember to carefully review the terms and conditions of the contract before signing.

Discount Real Estate Brokers to Avoid

Some agent-matching websites advertise themselves as “free”. But in reality, they keep a portion of the commission received by the discount real estate brokers. Because you pay the commission, this amount comes out of your pocket.

For example, List With Clever promotes itself as an informational real estate website that matches sellers with discount realtors. Even though Clever claims to be “free”, 25% to 40% of your commission will be directed to Clever as a “Referral Fee”.

» Clever Real Estate: Check out what you lose when you sell or buy with Clever!

💸 Save Thousands in REALTOR Commission



Sell your house with Houzeo.com for a small flat fee – as low as $349!


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How to Choose a Discount Realtor or Company?

It is essential to select the right real estate agent for your home-selling journey. The following are a couple of pointers to assist you with picking the ideal discount broker or company.

1. Savings: Discount real estate brokers have a variety of pricing structures. So, choose one that maximizes savings while still providing all of the services you require.

2. Technology: Choose companies that use cutting-edge technology, offer online paperwork, and have a mobile app.

3. Customer Reviews: Check for online customer reviews. This helps you to get an idea of the kind of services you are going to receive.

How Much Can I Save With a Discount Realtor?

As a seller, you can save anywhere between $1,632 and $ 6,680.

Typically, home sellers pay 6% of total realtor commissions. The total commission is divided between the listing agent (3%) and the buyer’s agent (3%). Discount real estate brokers pre-negotiate a reduced listing agent commission of 1% to 2%.

Therefore, you save a commission of 4% to 5% on your home sale.

As a home buyer, you get a buyer’s rebate – a type of cashback received after the sale. A typical buyer rebate is 1% to 2% of the home’s purchase price. For example, Redfin offers a buyer rebate of 0.5% to clients who sell and buy with Redfin within 1 year.

However, in order to qualify for this buyer rebate, buyers must fulfill specific requirements. The most important is the minimum price range.

    🤔 What is a home buyer rebate?

    A Realtor rebate is a type of cashback you receive as a buyer. Some brokerages and agents offer these rebates as an incentive to attract more buyers. Buyer rebates are allowed in 40 states.

Who Should Use a Discount Broker?

Discount Brokers are ideal for sellers and buyers who want to focus on savings.

  • Sellers on a Tight Budget: Homeowners who wish to save money might list with a low-fee Realtor. This can help them save big. 
  • Real Estate Investors: Real estate investors who frequently trade can benefit from low-commission discount brokers.
  • House Flippers: Home flipping is a strategy where an investor purchases a property to renovate it and sell it for a profit. Home flippers can save thousands on agent commissions by selling via discount brokers.

Alternatives to Discount Real Estate Brokers in Naples

Here are some options if you do not want to opt for a discount Realtor in Naples.

  • Flat Fee MLS Companies: Flat Fee MLS Naples companies list your property on your local MLS for a flat fee of a few hundred dollars. You can save on commissions and also take advantage of their technology for a faster sale.
  • List With a Full-Service Realtor: If you need hand-holding, we recommend you hire a full-service in-person Realtor. You’ll get all the professional help you need, but you will end up paying a full 5% to 6% commission.
  • Sell to an iBuyer: Many iBuyers, like Opendoor and Offerpad, purchase hundreds of homes in Naples markets. iBuyers can be a great option if you’re wondering how to sell my house fast in Florida.
  • Sell to Cash Home Buyers: Individual cash home buyers and companies that buy houses for cash in Florida make all-cash offers, usually within 24 to 48 hours. Cash buyers let you skip the hassle of listing on the MLS, inspection, appraisal, etc.
  • Sell For Sale By Owner: For Sale By Owner websites will help you list and sell a house by owner in Naples and save thousands in listing agent commission. Many FSBO websites will also get you listed on the MLS and help you with FSBO paperwork.

» Best FSBO Sites in Florida: We’ve researched and reviewed all the best For Sale By Owner sites in Florida. See our rankings!

Savings Calculator

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Houzeo saves you $9,705 more than Redfin!

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Are Discount Brokers Worth It?

YES! There are various advantages to using a discount real estate broker. Using a cheap brokerage can save you a lot of money. The commission savings can be significant.

There are several discounted real estate brokers on the market today, each with its own set of advantages. Examine factors such as listing fees, listing time, services provided, customer service, and coverage before you choose one.

With Houzeo, you can get your home on the MLS for a small flat fee. You get access to cutting-edge tools like offers dashboard, showings management, and many more to make your selling journey easy.

» List My House on MLS in Florida: The fastest way to get on the MLS!

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Frequently Asked Questions

Can you negotiate prices with real estate brokers in Naples, Florida?

There are no laws in the U.S. that set the real estate broker commissions in stone. So, you can of course try negotiating with them!

Who pays for closing costs in Florida?

According to Royal Shell Real Estate, the buyer and the seller split the closing costs in most of Florida.

What is the lowest a realtor will charge as commissions in Florida?

Discount Real Estate Brokers in Florida can charge as low as 1%. With a flat fee service, you can save even more if the valuation of your home is high.

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