7 min read Jun 24, 2024

7 Best For Sale By Owner Websites in Florida

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Edited By

Carol Coutinho

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Editor
Edited By

Carol Coutinho

Editor, Houzeo
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Carol C. is a versatile editor, expertly refining real estate content with precision and creativity. When not exploring market trends, she is immersed in the enthralling world of the theatre.

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Florida home sellers are saving thousands in agent commissions selling their homes For Sale By Owner. Millennials lead the way, with over 55% comfortable selling their homes themselves.

FSBO homes may sell faster than agent listed homes. 77% of FSBO homes sold in under 2 weeks, compared to 4–12 weeks with an agent. And FSBO homes sell for the same price as agent listed homes!

So if you’re looking to save thousands in real estate agent commissions, list your home on a For Sale By Owner website. You can save approx. $13,000 on a median home $420,700 in the Sunshine State.

Check out our rankings of the best FSBO sites in Florida.

Types of FSBOs 🚀

There are two types of For Sale By Owner websites in Florida you can choose from:

  • Paid FSBO Websites: These websites will get your property listed on the MLS, the most powerful marketing tool for home sellers. The MLS syndicates your listings to Zillow, Redfin, Trulia, Realtor.com, and 100s of other websites.
  • Free FSBO Websites: When you list for free, your listing remains on the company website and does not feature on the MLS. No MLS exposure means fewer potential buyers and a lower sale price for your property.

We have spent thousands of hours researching and reviewing For Sale By Owner websites in the Sunshine State. Here are our top picks.

Rankings: 7 Best For Sale By Owner Websites in Florida

FSBO WebsiteFee100% OnlineMLS AccessOnline Showings & Offers5 Star Customer Service**
1. Houzeo.com$399
2. Beycome$399
3. List With Freedom$195
4. Flat Fee Realty$349 + 0.25%
5. ForSaleByOwner.com$0
6. Zillow$0
7. Craigslist$0

*For 100% online, only FSBO sites with online showings, inspection scheduling, offer management, and mobile apps have been considered.

**For 5-Star Reviews, customer ratings above 4.8 out of 5 have been considered.

4 Best Paid For Sale By Owner Websites in Florida

Paid FSBO websites list on the MLS without a Realtor for a flat fee. Our rankings are as follows:

1. Houzeo.com

BEST FSBO WEBSITE

Houzeo
Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 4.75 Stars 4.9/5 (10,000+ reviews)

Houzeo offers 4 FSBO MLS listing packages:

  • Bronze – $399: This package offers MLS listing for 6 months along with maximum photo uploads.
  • Silver – $399+: Along with an MLS listing for 6 months and maximum photo uploads, this package provides unlimited listing changes and open house option.
  • Gold – $429+: It comprises 6 months of listing with maximum photo uploads and includes advanced tech support for a successful house sale.
  • Platinum – $499+: This package offers virtual full-service support with a licensed broker assisting in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo for most home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

These are the key features that make Houzeo one of the top FSBO website to list with:

  • Significant Commission Savings: In most states, you will pay just a small flat fee to list on MLS. On average, home sellers who used Houzeo saved $11,490.
  • No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
  • Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
  • Max Exposure: Houzeo packages give you access to the MLS such as  Zillow, Trulia, Redfin, and several other FSBO sites.
  • Advanced Technology: With Houzeo listings, you don’t have to go through the hassle of extensive paperwork. E-sign and online forms make listing quick and easy.
  • 5-star Customer Service: Dedicated customer support to address your every concern and make the overall process easy.
  • Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.

Houzeo’s services are limited in Wyoming, South Dakota, and West Virginia. This means your listings may take more than 12 hours to get updated.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo Reviews: With over 10,000+ happy customers, Houzeo is the most trusted FSBO website.

Houzeo.com is one of the top FSBO websites in Florida. Its advanced tech solutions provide a seamless user experience, listing exposure, and faster sales while giving you complete control of the process.

Houzeo’s flat fee listing helps you save thousands on Realtor commissions. You also get dedicated customer support, which makes the home-selling process much easier and effortless.

2. Beycome

DIY Real Estate Brokerage

beycome.com
Beycome logo
  • Listing Fee: $99 - $599
  • Available throughout IL
  • 4.5 Stars   4.5/5 (600+ reviews)

Beycome Brokerage Realty LLC offers three Flat Fee MLS listing packages for homeowners: 

  • Basic Package – $99: This package offers you unlimited changes to your listings.
  • Enhanced Package – $399: You get a yard sign, a featured listing on Beycome’s website, flyers, brochures, and one key lockbox. You can also add a virtual tour video to your listing. This package is available only in 8 states.
  • Concierge Service – $599 + 1% Commission: This is essentially a virtual full-service package that includes assistance till closing. They charge 1% of the sale price at closing. It is available only in 6 states.

👉 Our Take: Beycome’s prices are reasonable. However, their à la carte services comes with a hefty price tag. Also, the website is suitable only for experienced sellers.

Beycome offers good service in the selected states they are available in:

  • Unrestricted Revisions and Edits: You can make unlimited changes to the description, photos, or price of your listing.
  • Expert Assistance, if Needed: You can get expert assistance on all 7 days of the week in English and Spanish.

In our research, we came across these deal breakers with Beycome:

  • Upselling Title Service: Beycome also owns a title company, which will be pitched to you repeatedly.
  • Limited Coverage: It is only available in 10 states.
  • Lack of Assistance: Most sellers had to manage price negotiation, showings, and closing by themselves. Sellers also complained about the delay in resolving issues.
  • Average Technology: Leads, inspections, appraisals, etc., are managed offline so the process can be cumbersome.
  • Only for Experienced Sellers: First-time sellers may not have experience in closing costs and seller disclosures. Beycome does not provide that much assistance in this area.

Beycome has 4.5 out of 5 stars from 600+ reviews on Google.

» Beycome Reviews: Know why Beycome is not the best choice to sell your home.

Herve Barbera and Nicolas Jodin founded Beycome in 2020. It has its headquarters in Miami, Florida.

Beycome’s technology won’t help you with the schedule and manage of home inspections, appraisals, and closings. Apparently, you’ll have to be very diligent and manage leads manually outside the platform too.

3. ListWithFreedom

NO PRICING ASSISTANCE

ListWithFreedom
List-with-freedom
  • Listing Fee: $149 - $295
  • List within 48 hours
  • 4.5stars  4.2/5 (1,800+ reviews)

ListWithFreedom provides 3 packages:

  • Gold Package – $149: This package allows a listing term for 6 months and 6 photo uploads with unlimited changes.
  • Platinum Package – $195: This is the most popular package with 6 months listing term. It allows you to upload a maximum of 25 photos.
  • Platinum+ Package – $295: With this plan, the listing term is 12 months, with an online showing scheduler and maximum photo uploads. However, you must pay an additional 0.25% fee at closing.

👉 Our Take: ListWithFreedom can be a decent choice for experienced sellers. However, they offer limited services like limited photo allowance and overpriced add-ons.

ListWithFreedom is one of the oldest Flat Fee MLS services based out of Florida. Here are some of its best features:

  • Affordable Pricing Plans: ListWithFreedom listings start at $149.
  • Unlimited Listing Changes: You can make unlimited modifications to any of their packages.
  • Buyer Leads Forwarding: All buyer leads are directly forwarded to you with no agent involvement.

ListWithFreedom has two major drawbacks you should know about:

  • Hidden Costs: ListWithFreedom charges between 0.1% to 0.25%  at closing (over your one-time flat fee payment). This closing cost is not mentioned on their pricing page.
  • Average Customer Reviews: ListWithFreedom does not enjoy robust customer reviews. Past sellers said that their experience was just average, thanks to the lack of pricing and negotiation assistance.

ListWithFreedom has a 4.2 out of 5 stars rating from 1,800+ reviews on Trustpilot.

» ListWithFreedom Reviews: Is ListWithFreedom Legit? Read our blog to find out.

Ralph Harvey’s List With Freedom has affordable listing packages that are ideal for an experienced seller. The listing process is quick and simple.

List with Freedom does not provide any pricing or negotiation assistance. Therefore, if you are new to the real estate market, you will need guidance throughout the selling process!

    🚩 You Should Know: List With Freedom charges a 0.25% fee at closing. They do not disclose this fee upfront on their “Pricing” page.

4. Flat Fee Realty

0.25% LISTING AGENT COMMISSION

Flat Fee Realty
Flat-Fee-Realty-logo.
  • Listing Fee: Varies
  • 0.1% to 0.25% additional fees
  • No credible reviews were found.

Flat Fee Realty offers a single Flat Fee MLS package, the price of which varies by state.

  • MLS Listing Package: This package offers a 6-month listing with 6 photos, syndication to Zillow, Trulia, and Realtor.com, along with local MLS listing and state disclosures.

Listing Photos Upgrades: You can add up to 25 photos for $50.

👉 Our Take: If an affordable plan is your priority, then you can consider Flat Fee Realty. However, they do charge additional fees for optional upgrades like additional photos.

These are some pros of Flat Fee Realty in the areas it operates:

  • Cost-Effective: Flat Fee Realty offers an affordable flat fee listing package.
  • Free Changes: You can make changes to your listing without paying any additional fees.
  • Easy Cancellation: You can cancel anytime and get a refund within 30 days of purchase. If you decide not to sell your home, some of your listing fees will be refunded.
  • Market Exposure: Your listing gets syndicated to Realtor.com, Trulia, and Zillow, significantly expanding your chances of attracting potential buyers.

Here are some major dealbreakers we came across in our review of Flat Fee Realty:

  • Non-customizable Packages: You cannot customize the packages. This may restrict your ability to select specific options tailored to your preferences.
  • 0.25% Commission at Closing: Flat Fee Realty charges a 0.25% commission at closing. Even though they claim the buyer agent pays this, the entire commission comes from the seller’s proceeds.
  • Limited Coverage: The company’s service availability may vary and is subject to change without notice.

Flat Fee Realty has no credible reviews yet.

» Flat Fee Realty Reviews: Read our in-depth review of Flat Fee Realty.

Flat Fee Realty offers a single MLS package that varies from state to state. With this package, you get free listing changes and related seller disclosures.

However, Flat Fee Realty requires you to pay a minimum 2% buyer agent commission, 0.25% of which goes as a kickback to your listing agent. This means you end up paying a small commission to the listing agent at closing.

3 Best Free For Sale By Owner Sites in Florida

Free For Sale By Owner websites in Florida offer online exposure, but don’t guarantee a successful FSBO sale.

5. ForSaleByOwner.com

OPTIONAL FREE LISTING

ForSaleByOwner.com
For Sale By Owner
  • Listing Fee: $0 - $495
  • Available in 80+ U.S. Markets
  • 4.5stars 4.5/5 (60+ reviews)

ForSaleByOwner.com includes 2 FSBO packages:

  • ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website.
  • ‘Closing Assistance’ Package – $495: You get the assistance of a licenced real estate broker. However, for this, you need to have a potential buyer.

👉 Our Take: ForSaleByOwner.com does not list on MLS. This can be a strong drawback in your selling processes.

These are some pros to consider:

  • Nationwide Coverage: ForSaleByOwner.com caters to customers throughout the United States.
  • Control and Flexibility: You can set your schedule, host showings, and manage the sale process at your convenience.
  • Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.

We have found certain cons about ForSaleByOwner.com in our research:

  • No MLS Listing: This site does not list your property on MLS. You can only list on the ForSaleByOwner.com website.
  • Lack of Technology: It can be time-consuming and demanding to manage the listings, showings, negotiations, and paperwork.
  • Privacy Violation: Even though listing on ForSaleByOwner.com is free, payment details are still necessary.
  • Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.

ForSaleByOwner.com has a rating of 4.5 out of 5 stars on BestCompany.com.

» ForSaleByOwner.com Reviews: Read this blog to learn more.

Founded in 1999 by Damon Giglio, ForSaleByOwner.com is considered one of the biggest FSBO websites. They claim to have 7 times more traffic than any other For Sale By Owner website.

Although ForSaleByOwner.com offers various paid services, none of these include a For Sale By Owner MLS listing. Further, your information is provided to a Rocket Homes affiliated agent. These agents contact you frequently to solicit MLS listings.

6. Zillow For Sale By Owner

REAL ESTATE MARKETPLACE

Zillow
Zillow
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.4/5 (350+ reviews)

Zillow offers the following listing plans for home sellers:

  • FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
  • Zillow Premier Agent – 3% commission: This is the traditional way to sell your home. You get access to a real estate agent who guides you through the entire sale process.

👉 Our Take: Zillow is a comprehensive real estate website that offers a variety of tools and resources for home sellers.

» Does Zillow Charge For Sale By Owner? Click to know if it’s free or not.

You should consider these points while choosing Zillow:

  • No Fees: You can list your home on Zillow’s FSBO website free of charge.
  • Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden costs.
  • Maximum Market Exposure: It is one of the most popular real estate websites, with millions of monthly visitors. This means that a large number of potential buyers will see your listing.
  • Nationwide Coverage: Zillow FSBO services are accessible in all 50 states across America.
  • User-Friendly Interface: Its website and mobile app are easy to use and navigate. Users can search for properties based on location, price, features, and other criteria.
  • Offers Rental Services: Zillow is one of the best rental websites in America. It offers a built-in tenant screening tool, rent collection feature, owner portal, pricing suggestions, etc.

We identified several disadvantages of listing with Zillow:

  • Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
  • Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is often inaccurate. This misleads both buyers and sellers.
  • Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO companies offer.
  • Lead for Real Estate Agent: Your listing information is shared with Zillow’s agents. You’ll get calls from agents rather than potential buyers.
  • Hide FSBO Listings:  Zillow hides FSBO listings behind agent listings. They are often two clicks away and get almost no traffic.

Zillow has a rating of 1.4 out of 5 stars from 350+ reviews on Trustpilot.

» Zillow For Sale By Owner Reviews: Read our in-depth review on Zillow.

Zillow is the most popular Florida real estate website. It attracts more than 200 million visitors every month. To list your home on Zillow For Sale By Owner, simply sign up and create your free account.

However, Zillow FSBO listings do not appear on the MLS. Thus, they have limited exposure. Additionally, all FSBO listings on Zillow are hidden in the ‘Other Listings’ tab. This significantly reduces the success rate of free Zillow FSBO listings.

7. Craigslist

BIGGEST CLASSIFIEDS

Craigslist
Craiglist Logo
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.3/5 (300+ reviews)

Since Craigslist is one of the biggest classified websites, it offers free listings:

  • FSBO Listing on Craigslist – $0: You get an FSBO listing on Craigslist. Here you can upload your property’s description, location, and some photos.

👉 Our Take: With Craigslist you can post your house for sale for free. However, you don’t have MLS exposure.

 » Where Does Craigslist Operate: Click here to learn more about Craigslist.

These are some key pros to consider:

  • User-Friendly Website: Craigslist’s website is easy to navigate. This helps you to easily create your listing and add property information.
  • Free FSBO Listing: Most of the FSBO sellers who opt to advertise on Craigslist do it to save up on the agent’s commission.
  • Good for Distressed Property: Craigslist is a great platform for distressed properties. This is mainly because many cash buyers, house flippers, and investors keep track of listings on Craigslist.
  • Huge Traffic: According to Similarweb, Craigslist is the most visited classified website in the USA.

Here are a few cons to keep in mind:

  • Lowball Offer: Customers have reported that buyers on Craigslist make lowball offers.
  • Scammers and Pranksters: Craigslist is infamous for being a playground for scammers. Many people who list their homes on Craigslist get unsolicited calls from scammers posing as buyers.
  • Short Lifespan of Ads: Craigslist ads are listed in reverse chronological order, the newest ones always have the most prominence.

Craigslist has a poor rating of 1.3 out of 5 stars from 300+ reviews on Trustpilot.

» How to Sell a House on Craigslist: Learn the step by step process of selling your home on Craigslist.

Craigslist is the biggest classifieds website in the U.S. In terms of traffic, it is the second most visited website, with more than 250M monthly visitors.

Craigslist can give decent exposure to your listing. However, it can also attract scammers and fraudulent cash house buyers. Hence, we recommend that you provide limited information about your property and request identification from anyone who makes an offer.

Here’s a Quick Recap of the Best FSBO Websites:

Reviews: America’s Best FSBO Websites

We’ve reviewed the best paid and free For Sale By Owner Websites in 2024

Tips for Listing Your House as For Sale By Owner in Florida

You may feel overwhelmed by the difficulties involved in selling a house yourself in Florida. To effectively navigate the FSBO process, consider the following tips:

  1. Market Research: Evaluate the local FL real estate market. Learn about recent house sales prices, market trends, and the typical time it takes to sell a home.
  2. Prepare Your Home: Make necessary repairs and renovations. Clean, declutter, and stage your house to make it appealing to potential buyers.
  3. Price it Right: Set a competitive price for your house. To get a fair market value, consider getting a professional appraisal or using online tools.
  4. Market Your Home: Create a detailed marketing plan. Use high-quality images and create a virtual tour or video walkthrough.

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Alternatives to For Sale By Owner Websites in Florida

If you think selling your own home in Florida is too complicated for you, here are some other options you can consider:

  • Low Commission Agent: A low-commission real estate agent offers you the same services for a reduced commission rate.
  • Cash Home Buyer: Florida cash home buyers make all-cash offers, usually within 24 to 48 hours. These companies reduce the hassle involved in real estate transactions.
  • iBuyer: iBuyers like Opendoor and Offerpad typically offer a property’s Fair Market Value (FMV). They purchase hundreds of homes throughout Florida.

Which Is the Best For Sale By Owner Website in Florida?

The Best FSBO sites excel in affordability, coverage, and technology. However, it depends entirely on your needs.

Several free FSBO listing sites offer basic exposure. However, their reach may be limited compared to MLS-integrated FSBO sites. Consider For Sale By Owner websites that list your property on the MLS and save thousands in commissions.

High-tech FSBO sites in Florida like Houzeo help you get maximum exposure, 5-star customer service, and advanced tech.

Flat-Fee-MLS-Florida
    ✍️ Is Houzeo Legit? Yes, Houzeo is a tech-centric For Sale By Owner website and real estate platform that gives you access to tools only real estate agents have.

Eager to Know How Houzeo Works?

We have got you covered. Check out how you can list your property on the MLS with Houzeo.

How to List on MLS With Houzeo?

5 Easy Steps to List on MLS with Houzeo as FSBO

Start Your MLS Listing NOW!

» Houzeo Reviews: Find out what customers have to say about Houzeo.com

Frequently Asked Questions

Where can I list my home For Sale By Owner in Florida?

You can list your house For Sale By Owner with FL Flat Fee MLS services like Houzeo.com, Beycome, List With Freedom, and more. Your home will be listed on the MLS, the most powerful tool to market your home for sale.

What is the best For Sale By Owner MLS listing service in Florida?

Houzeo.com is the best MLS listing site. It provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology. Houzeo has a rating of 4.9 out of 5 stars on popular review websites like Google and Trustpilot.

Where can I list my house For Sale By Owner for free in Florida?

You can list your home for free on ForSaleByOwner.com and classifieds websites like Zillow, and Craigslist.

What to look for in an FSBO website?

When looking for a For Sale By Owner website to list your home on the FL MLS, look for user-friendly interfaces, online visibility, and features such as listing customization and marketing tools.

Related: best for sale by owner website, for sale by owner listing services florida, for sale by owner websites florida, for sale by owner sites florida, best fsbo sites florida, best fsbo websites florida.

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