7 Best Real Estate Websites in Florida (2023 Updates)

Houzeo is a 100% online home-selling platform. It is the best way to sell your home fast and save thousands in commission. Houzeo offers you 4 FSBO MLS listing packages.

• Bronze Package – $99+: This package offers Houzeo listing only for 6 months with maximum photos.
• Silver Package – $379+: This includes everything that home sellers typically look for.
• Gold Package – $379+: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for Houzeo Showings, Houzeo Offers, and DigiTransact.
• Platinum – $349+: It includes the assistance of a licensed broker to help you with negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It’s only $399 in most markets and provides you access to high-tech features like Houzeo Offers and Houzeo Showings.

» Houzeo Reviews: Houzeo has an “Excellent” rating of 4.9 out of 5.0 stars on Google & Trustpilot

Houzeo is America’s #1 Flat Fee MLS service because of 8 reasons:

• Licensed Broker Support: Houzeo allows you to sell your house by owner, with a 5-star rated customer support team.
• Homes For Sale: Buyers can explore FSBO homes for sale and directly make an offer online.
• Advanced Search: Home buyers can also access Houzeo’s advanced search feature. Using filters, you can narrow down to the exact home you’re searching for.
• Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
• 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week. This is rare in today’s world.
• 100% Online: Houzeo is high-tech. For you, this means easy listing, fast changes, online showings, and online offers. Houzeo Mobile App is also very powerful.
• No Listing Commission: In most states, you’ll be paying just a small flat fee to list on MLS. Houzeo covers 47 states + DC. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees.
• Get Thousands Back in Buyer Rebates: In all but 10 states, brokers on Houzeo offer thousands in rebates back to home buyers.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Houzeo is rated “Excellent” with a 4.9 out of 5 star rating by 4,523 home sellers on Google Reviews and Trustpilot!

Houzeo has a 4.9/5 rating on Google & Trustpilot.

Beycome Brokerage Realty LLC offers three Flat Fee MLS listing packages for homeowners: 

• Basic Package – $99: This package will get you listed on the MLS with unlimited changes to your listing. This package is available in all the 10 states they cover. 
• Enhanced Package – $399: You get a yard sign, a featured listing on Beycome’s website, flyers, brochures, and one key lockbox. You can also add a virtual tour video to your listing. This package is available only in 8 states.
• Concierge Service – $599 + 1% Commission: This is essentially a virtual full-service package that includes assistance till closing. They charge 1% of the sale price at closing with this package. This package is available only in 6 states.

👉 Our Take: Beycome’s prices are reasonable, and their technology is useful. We recommend their Enhanced Package priced at $399.

Beycome offers good service in the selected states they are available in:

• Unrestricted Revisions and Edits: You can make unlimited changes in description, photos, or price adaptions in your listing. You can also easily switch to a full-service package anytime.
• Expert Assistance, if Needed: You can get expert assistance on all 7 days of the week in English and Spanish.

In our research, we came across some deal breakers with Beycome.

• You’ll Be Constantly Upsold the Title Service: Beycome also owns a title company, which will be pitched to you repeatedly.
• Limited Coverage: Beycome is only available in 10 states.
• Average Customer Reviews: Most customers had to manage logistics, price negotiation showings, and closing all by themselves. Customers also complained about the lack of customer support and the delay in resolving issues.
• Average Technology: Beycome technology helps you with listing your home on the MLS. Leads, inspections, appraisals, etc. are managed offline so the process can be cumbersome.
• Only for Experienced Sellers: You need to have a good handle on buying and selling real estate, including closing costs and seller disclosures.

Beycome has 4.5 out of 5 stars (338 total reviews) on popular review sites like Google Reviews.

» Beycome Reviews: Know why it is not the best way to sell with Beycome in 2023.

Redfin is America’s #1 discount real estate brokerage. This low-commission broker specializes in home buying. It’s technology sets it apart from all other platforms.

• Redfin Full-Service Agent – 1.5% Commission: This is a full-service package. This includes pricing assistance, listing paperwork, negotiation support, etc.
• Redfin Concierge – 2.5% Commission: The “Concierge” plan includes everything from the Full-Service package. Additionally, it includes services like professional cleaning, home staging, and more.
• Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.

👉 Our Take: Redfin.com is a good nationwide discount real estate brokerage. We recommend its concierge plan because it covers everything needed for a successful real estate transaction.

» Redfin Reviews: The Reality of 1% Fees, Pros, Cons, & Alternatives!

Here are some advantages of choosing Redfin:

• Advanced Technology: Redfin is primarily known for its advanced tech platform, mobile app, and home value estimation.
• Full-Service Agents at Low Commission – 1.5%: Redfin’s full-service package is priced at 1.5%. It saves you thousands compared to the traditional 3% listing commission.
• Buyer Rebate – 0.5%: Clients who sell and buy with Redfin within one year get a rebate of 0.5% in the second transaction. However, this offer is available with the Full Service Plan.
• Detailed Paperwork: Redfin provides the necessary paperwork assistance with a marketing plan.
• Nationwide Coverage: Redfin covers 80+ markets in the US.

In our research, we found some red flags of Redfin, that could make your experience less satisfactory.

• Lack of Personalized Services: Customers have often complained that Redfin agents are not able to give personalized service, as they serve a high volume of clients.
• Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.
• Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
• Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
• Agents are Less Incentivized: Unlike traditional agents who work for commission, Redfin agents get a fixed salary. This can demotivate them from offering you services apart from Redfin’s defined services.

Redfin has an average rating of 3.3 out of 5 from 372 reviews on Consumer Affairs.

» Redfin Reviews: The Reality of 1% Fees, Pros, Cons, & Alternatives!

The Keyes Company is the #1 individual brokerage in Florida. They also provide access to the leading mortgage, title insurance, and property management services.

Pricing is not disclosed on the website, this means you might end up paying the traditional 3% to 6% commission.

👉 Our Take: We recommend The Keyes Company for its unique feature of global relocation.

Here are some advantages of choosing The Keyes Company:

• Add-On Services: They provide access to the leading mortgage, title insurance, and property management services.
• Good Number of REALTORS: They have more than 3,000+ REALTORS associated with them.
• Global Relocation: The Keyes Company offers relocation services everywhere in the world.
• Deal in Commercial Properties: The Keyes Company has 90+ years of commercial real estate experience. It has required tools and networking to ensure a successful transaction.
• Mobile App: The Keyes Company provides the usage of mobile app for more convenient sale. 
• Agent Services: The website links you to the agent and provides a list of homes that are up for sale or buying. You can also request a scheduled tour of the area.
• Other Options: They have expertise in buying, leasing, hosting open houses, and dealing with commercial and construction properties.

In our research, we found some red flags of The Keyes Company, that could make your experience less satisfactory.

• No à la carte Options: The Keyes Company does not offer any à la carte options to buyers.
• Lack of Professionalism: Previous customers have stated that they received unprofessional treatment and complained of poor work quality.

The Keyes Company is rated 4.7 out of 5 stars on Google reviews.

Zillow is the largest real estate marketplace in the United States and has more than 40 million unique users every month.

FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.

MLS Listing via Zillow Premier Agent – 3% commission: A Zillow Premier Agent will assist you throughout your home selling process. However, this is the traditional way to sell your home and not the FSBO way.

👉 Our Take: If you are going FSBO, then we do not recommend Zillow as it limits your exposure. Further, you can also get multiple unsolicited calls from listing agents.

Here are some advantages of choosing Zillow:

• Biggest Database: Zillow has 135 million homes in its database. That makes Zillow the best website to start your home search on.
• Advanced Search: Zillow has saved your search criteria with its “save search” feature. It has more than 20 filters to narrow down your ideal property based on the preferences of price, beds and baths, home type, and many more.
• Largest Marketplace: With many tools and information for buyers, Zillow is the largest real estate website for buyers, renters, real estate agents, and much more.
• Mobile App: Yes.

Zillow has some major drawbacks that a user should be aware of.

• Poor Customer Reviews: Poor customer reviews and record-breaking debacles, as seen on Trustpilot.
• Your Listing Will be Hidden: Zillow hides FSBO listings under the “Other Listings” section, which most home buyers aren’t aware of.
• Buyer Leads go to Local Agents: Zillow does not prominently display owner information. Any buyer who tries to contact you will be matched with a Zillow agent instead.
• Your Info Will Become an FSBO Lead for Listing Agents: Agents target Zillow FSBO listings to extract owner info. You will get numerous unsolicited calls from these agents asking you to list with them.

Zillow has a poor rating of 1.7 out of 5 stars on Trustpilot.

Coldwell Banker is an American full-service real estate brokerage. It provides various tools to sellers including a home value estimator, local market data, and fast cash offer alternatives.

Pricing is not disclosed on the website, this means you might end up paying the traditional 3% to 6% commission.

👉 Our Take: We recommend Coldwell Banker for its Full-Service Marketing System and expert agents.

Here are some advantages of choosing Coldwell Banker:

• Nationwide Coverage: Coldwell Banker covers all 51 states of America.
• Mobile App: Coldwell Banker has the best mobile app with a comprehensive search feature.
• Marketing: Coldwell Banker helps you determine a marketing strategy with the help of increased accuracy of market knowledge, advanced pricing tools, and access to comprehensive housing data.
• Local Agent: Agents with local experts help you learn more about the current state of the housing market so you can price your house right to attract buyer interest.
• Financing Assistance: Coldwell Banker helps you in your home-buying journey with services like assistance with making down payments, getting a pre-approval, and more.

Here are some red flags of Coldwell Banker, that could make your experience less satisfactory.

• Delayed Process: Previous customers have stated that the company agents does not respond in time.
• Poor Customer Reviews: Coldwell Banker has received poor reviews from their customers.

Coldwell Banker has an average rating of 3 out of 5 stars on Consumer Affairs.

Florida Is Home and RE/MAX team assists home buyers in their real estate transactions with their cutting-edge technology.

Pricing is not disclosed on the website, this means you might end up paying the traditional 3% to 6% commission.

👉 Our Take: Florida Is Home lacks credible customer reviews and pricing information, it is difficult to give positive feedback on them. We recommend you do your own research before taking the risk of working with them.

Here are some advantages of choosing Florida Is Home:

• Marketing Features: You will get access to exceptional marketing strategies, home renovation consultations, negotiations, and home valuations.
• Advance Search: It provides unique attributes like state-of-the-art property search and interactive map search.
• Multiple Home Types: It provides various home types such as Gated community homes, condos for sale, golf community homes, homes for sale in Florida, houses for sale in Florida with pools, and retirement communities in Florida.
• Mobile App: Florida Is Home has the best mobile app with a comprehensive search feature.

Here are some red flags of Florida Is Home, that could make your experience less satisfactory.

• Limited Services for Sellers: Florida Is Home provides services that mostly cater to home buyers.
• No Credible Reviews: We did not find any credible reviews of Florida Is Home.

No credible reviews were found.