About 47% of Massachusettsans searched for properties online. That’s because these real estate websites allow you to add attractive photos and property descriptions. 80% of homebuyers find them useful when looking for their new home.
A good real estate website boosts your chances of getting an offer. But it comes with a hefty 6% agent fee. That is a whopping $24,000 on a $400,000 house! A Flat Fee MLS listing service like Houzeo can cut this in half. You pay only $12,000!
With its advanced tech and 5-star customer service, your home will be on the MLS within 24 hours. You can also hire professional real estate photographers via Houzeo to showcase your home’s best features online.
We’ve spent thousands of hours researching and reviewing the best real estate websites in the Bay State. Here are our rankings:
🏅 7 Best Real Estate Sites in Massachusetts
- Houzeo: Best Technology
- Zillow: Biggest Database
- Redfin: Best Tech-Enabled Brokerage
- Realtor: High Data Accuracy
- Boston Z Realty: Local Coverage
- Coldwell Banker Homes: Best For Local Market
- RE/MAX: Good Exposure
Reviews: Best Massachusetts Real Estate Websites
1. Houzeo.com
MOST ADVANCED TECHNOLOGY
Listing Fee: $399Houzeo offers 3 FSBO MLS listing packages:
- Silver Package – $199: You can list your property on the MLS with 24 photos and for 6 months. It also becomes visible on Zillow, Trulia, Realtor.com, etc. You can also make unlimited changes to your listing.
- Gold Package – $249: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $299: You get virtual full assistance from a licensed broker and a 12-month listing term.
Based on the plan you choose, there's an additional 0.5% to 1.25% due at closing.
Houzeo is America’s #1 Flat Fee MLS service because of 4 reasons:
- Max Exposure: Your listing gets syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, Redfin, and more.
- 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
- 100% Online: Houzeo offers a complete online listing experience. Its powerful property search app makes your home visible to interested buyers on the go.
- No Hidden Fees: In most states, you’ll be paying just a small flat fee to list on MLS by owner. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the listing agent commission.
- Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.
There are no dealbreakers with Houzeo.
» Is Houzeo Good? Houzeo addresses all Houzeo complaints from home sellers.
Houzeo has 4.9 out of 5 stars from thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Read why Houzeo is rated excellent by 10,000+ home sellers.
Houzeo.com is Massachusetts’s #1 ranked real estate website for its Flat Fee MLS service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology. To avail of these services you can purchase one of its packages.
In Massachusetts, the Bronze package costs $499. The Silver package costs $249 +0.5% at close and the Gold package costs $299 +1% at close. The Platinum package costs $349 +1.25% at close.
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2. Zillow
Extensive Property Data
Zillow offers these benefits to home sellers:
- Free FSBO Listing: Zillow helps you list your home by owner. However, this means that you have to handle the selling process all by yourself.
- Home Value Estimate: The popular “Zestimate” tool provides an approximate market value of your home. This can be a starting point for home pricing.
For home buyers, Zillow provides these features:
- Extensive Property Listings: Zillow lets you access the massive database of homes for sale. These include agent-listed properties and FSBO homes too.
- Saved Searches and Alerts: You can save your preferences and receive an email or app notification when there’s a new listing that matches your preference.
- Mortgage Tools: Zillow offers mortgage calculators, lender directories, and resources to help buyers understand financing options.
» Need to know more about Zillow? Read how Zillow works.
Here are some advantages to choosing Zillow:
- Massive Reach: Zillow has a huge user base which implies that listings get the exposure of many of potential buyers at once.
- User-Friendly Interface: The website and app are generally intuitive and easy to navigate for home searching.
- Comprehensive Information: As a buyer, you get detailed property information, including photos, virtual tours, tax history, and neighborhood data.
- Free Tools: Some of Zillow’s tools and services are free to use, like the home search engine, Zestimates calculator, or the FSBO listing service.
Zillow has some major drawbacks that a user should be aware of:
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is often inaccurate. This misleads both buyers and sellers.
- Scam Listings: Due to its open platform, Zillow occasionally has fraudulent or scam listings. You thus need to be vigilant and report suspicious activity.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance offered by other FSBO companies.
- Hide FSBO Listings: Zillow hides FSBO listings behind agent listings. FSBO listings are hidden 2 clicks away and get almost no traffic.
Zillow has a rating of 1.5 out of 5 stars from 300+ reviews on Trustpilot.
» Zillow Reviews: The reality about realty on sale.
Zillow is popular for its free FSBO listing service. Although the Zestimates provided could be inaccurate at times, sellers get exposure to millions of buyers with this free service. Additionally, buyers get to make informed decisions with the vast database of properties with 3D tours, price history, and powerful filters.
Zillow is a good platform to showcase properties for buyers and sellers in America. It was founded in 2006 and is headquartered in Seattle. With 373 million monthly visits, it is one of the most popular real estate websites.
Zillows’ paid listings get your property on the MLS. Alternatively, it offers free listings on its website. However, Zillow’s default search results prioritize agent listings.
3. Redfin
Tech-Enabled Webstite
For home sellers, Redfin.com has three main features:
- 1.5% Listing Fee: Redfin charges a 1.5% discounted listing fee. This fee is further reduced to 1% if you also buy a home with a Redfin agent within a year.
- Professional Assistance: The standard package includes services from listing to closing, that is, from pricing assistance to closing coordination.
- Redfin Concierge: For high-value luxury homes, Redfin offers services like home staging, deep cleaning, and select renovations for additional costs.
Redfin.com offers these features for home buyers:
- Technology-Driven Search: Redfin offers powerful search tools, including map-based searches, saved searches, and instant updates on new listings.
- Redfin Agents: Some Redfin may offer a different incentive structure than traditional commission-based agents, making negotiation possible.
- Refund/Rebate Program: In some markets, buyers receive a portion of the buyer’s agent commission back as a refund at closing.
Here are some advantages of choosing Redfin:
- Cost Savings: You pay significantly lower than the traditional 3% listing/seller agent commission. Plus, you could qualify for a rebate.
- Professional Marketing: Professional photography and 3D walkthroughs are a part of Redfin’s standard package. This enhances a home’s online presence.
- Advanced Technology: With 40+ filters to narrow down your search, the Redfin app makes it easy to find the right home.
- Local Agent Assistance: Local agents know their market better and can help you secure a good deal.
Here are some limitations we found with Redfin.
- Minimum Fees are Applicable: The 1.5% commission is a minimum percentage and varies by market.
- No Freedom in Agent Selection: You get an agent assigned automatically without having a choice in the matter.
- Service Variation: Redfin agents serve many clients. This could affect the personal attention you deserve and deprives you of additional services.
- Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.
Redfin has an average rating of 4.3 out of 5 stars from 60+ reviews on Google.
» Redfin Reviews: The Reality of the 1% Fees, Pros, Cons, and Alternatives!
Redfin delivers a tech-forward real estate experience in Florida. You get services like home pricing guidance, professional photography, and digital marketing. Redfin also serves as a home-buying tool as it lets users schedule showings and connect with local agents. However, you don't get to select your agent yourself.
Redfin is one of the largest discount brokerages in the US. David Eraker, David Selinger, and Michael Dougherty founded the company in 2004. Since 2017, Redfin has been a publicly traded company.
Redfin offers great services at lower rates. It operates nationwide through its network of agents. You will be paired with a local agent if you choose to use Redfin’s services. However, you don’t have the privilege to select a specific one.
4. Realtor.com
Verified Listings
For home sellers, this is what Realtor.com offers:
- Agent Matching Service: Realtor.com offers connects you with local real estate agents using an algorithm. This helps you find an agent as per your selling needs.
- Multiple Selling Options: You get to explore different ways to sell your house like list with an agent or sell to a company that buys houses cash.
- Standard Packages: Based on location, property size and advertising options you choose, you pay real estate commission to the agent listing your home.
Home buyers benefit from these tools and services which Realtor.com offers:
- Advanced Search Options: You can search for properties using various criteria like property type, number of bedrooms, and specific neighborhoods.
- Neighborhood Information: You have access to data on housing market trends, recently sold homes, and local information like school district reviews.
- Buyer Guides: The extensive resources and guides the platform provides alongside information on mortgages and insurance is helpful for homebuyers.
Here are some advantages of choosing Realtor.com:
- Up-to-Date Listings: Homes listed reflect current availability. This reduces the chance of outdated or sold listings.
- Official NAR Affiliation: As National Association of Realtor’s (NAR’s) official site, buyers can connect with licensed agents for additional support.
- User-Friendly Interface: The website is designed to be easy to navigate for property searches.
- Neighborhood Information: Realtor.com provides information about neighborhoods, such as school ratings, crime rates, and local amenities.
Here are some major drawbacks that a user should be aware of:
- Customer Complaints: Several users complain about difficulties with cancellation processes, and poor or unresponsive customer service.
- Unsolicited Calls: Inquiries can trigger repeated calls from multiple agents, even without clear consent.
- Less Control for Sellers: You need to connect with an agent or use partner cash offer programs. You hence lose control over the listing process.
Realtor.com has a rating of 1.2 out of 5 stars from 1000+ users on Trustpilot.
To appear on Realtor.com, you need an MLS listing through an agent or a Flat Fee service. Sellers gain significant exposure via this platform. For buyers, Realtor.com is an accurate resource which helps buyers make informed decisions via interactive maps, advanced filters, and mortgage calculators.
Realtor.com was founded in 1995 as the Realtor Information Network (RIN). It was a closed network providing proprietary information to members of the NAR. The site was relaunched in 1996 as a public website displaying property listings.
Realtor.com has a lot of statistical data as it sources listings from 800 regional MLS systems. This information is updated regularly, making realtor.com’s repository the most accurate real estate database.
5. Boston Z Realty
EXPERT LOCAL AGENTS
3% - 6% CommissionBoston Z Realty does not disclose pricing on the website. This means you might end up paying the traditional 3% to 6% commission.
👉 Our Take: Boston Z Realty offers a smooth list-to-close journey with dedicated agents. They have a team of 19 people, including 2 brokers. Their services are available 24 hours a day and 7 days a week.
Boston Z Realty offers good service in the selected states they are available in:
- Local Market Expertise: Several customer reviews reflect that the Boston Z Realty agents are well-acquainted with the local market.
- Personalized Customer Support: It is easy to connect with the agents and the problem resolution is quick. They are well-known for their dedicated agents.
- Negotiation Assistance: A BZR client said that Dillon was able to negotiate a cash offer within 4 days with no inspection. She earned $75,000 over her list price.
- Superfast Closing: According to many reviews, they have a record of closing within 10 days.
In our research, we came across some deal breakers with Boston Z Realty.
- Outdated Website: Its user interface is clunky and hard to navigate. Their website is outdated with no seller dashboard or buyer features. No information about pricing is available.
- No Mobile App: BZR does not have a free mobile app. This means you are left to deal with their outdated website.
- Offline Process: Boston Z Realty has a manual paperwork process. This can delay your listing.
Boston Z Realty has 5 out of 5-star ratings from 70+ users on Google.
Boston Z Realty is one of the best local real estate agencies founded in 2012. They are well-known for their dedicated agents.
Boston Z Realty has a proven track record of offering best-in-class real estate services and customer support. However, their outdated website is difficult to navigate and offers little to no information about their services.
6. Coldwell Banker Homes
Best For Local Market
Coldwell Banker offers the following services which benefit home sellers:
- Buyer Connections: Your agent connects you with potential buyers through industry-leading programs. This helps your home get the exposure it deserves.
- Seller’s Assurance Program: There are programs that cover the upfront costs of home improvements, renovations, and staging, which you pay for on closing.
For home buyers, these are the services Coldwell Banker provides:
- Buyer Services Guarantee: They offer a buyer services guarantee, which can include market analysis, financing options, and a structured home-finding process.
- Home Warranty & Insurance: Buyers can receive information on homeowner’s insurance options and home warranty details.
- Relocation Assistance: Coldwell Banker provides relocation and referral services for buyers moving to a new area.
Here are some advantages of choosing Coldwell Banker:
- Good Presence & Reach: They have 94,000+ affiliated sales agents and a diverse network of over 3000 offices.
- Value Added Programs: Programs like RealVitalize®, AARP® Real Estate Benefits by Anywhere, CB Estimate®, and more.
- Strong Brand Recognition and Loyalty: They attract more customers and referrals due to their long history and reputation in the real estate industry.
Here are some disadvantages of Coldwell Banker:
- Traditional Commission Rates: As a full-service brokerage, you must pay the standard real estate commissions, which are the usual 6%.
- Agent Consistency: As a large franchise, the quality of agents and the level of service can vary across different offices and individual agents.
- Communication Issues: Some customer reviews mention issues with agent communication, including slow responses or a lack of detailed explanations.
Coldwell Banker has an average rating of 2.4 out of 5 stars from 200+ users on Consumer Affairs.
Home sellers in Florida appreciate Coldwell Banker Realty for its comprehensive marketing strategies and effective home valuation tools. As one of Florida's most up-to-date real estate platforms, its vast database helps buyers find ideal homes. However, some clients report that agents can be unresponsive occasionally.
Coldwell Banker is a real estate franchise that operates nationwide. It provides commission-based services. It is owned by Anywhere Real Estate, with headquarters in Madison, New Jersey.
Coldwell Banker has a long history and reputation in the industry, dating back to 1906. It offers real estate services through its diverse network of 94,000+ agents.
7. RE/MAX
Good Exposure
3% - 6% CommissionRE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.
- No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.
👉 Our Take: RE/MAX is known for its reputation and credibility. It is a solid choice for home sellers due to its extensive network and experienced agents. The company offers unparalleled exposure for your property.
Here are the key features of RE/MAX:
- Global Reach: RE/MAX has over 135,000 agents, and its network is spread over 100 countries.
- Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
- Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.
Here are some drawbacks of RE/MAX:
- Limited Discount Options: The company focuses on traditional full-service brokerage rather than discount or low-cost options.
- Inconsistent Service: Service quality may vary depending on the local franchise office.
RE/MAX has a poor rating of 1 out of 5 stars from 300+ users on Consumer Affairs.
RE/MAX, LLC is a subsidiary of RE/MAX Holdings, one of the world’s largest real estate franchisors. The company operates in over 100 countries and has over 140,000 agents worldwide.
RE/MAX also offer specialized tools and advertising programs to luxury and commercial real estate professionals. However, the company has received a number of negative reviews from previous customers.
Types of Real Estate Websites in Massachusetts
Real estate websites can be categorized into 6 main types:
- Home Selling Websites: These websites provide maximum exposure to the property and make the sale in a short time. They also help sellers price their homes competitively and attract potential buyers.
- Home Buying Websites: These websites help buyers search for properties online. Perfect home-buying sites must provide efficient tools, adequate resources, and impressive features to work on.
- Best Rental Websites: Rental websites also allow property owners to lease their properties and reach out to potential customers.
- Best Property Search Websites: The best house-hunting websites help you search for all types of properties online. This includes homes, rental properties, plots, ranches, and commercial properties.
- Best MLS Listing Websites: The best MLS listing sites help you list your property online for free or for a small listing fee. Top real estate websites share your listing details with other sites, giving your property more exposure.
- Best Real Estate Investor Websites: These websites help investors with property resources, price trends, and community forums.
How to Choose the Best Real Estate Website in Massachusetts?
You can choose the best real estate websites in Massachusetts based on these factors:
- Strong Technology: Websites with robust technology can make selling or buying a house faster and more efficient. Look for features like virtual tours, professional photos, and user-friendly interfaces.
- Responsive Customer Service: Having good customer service can make your real estate transaction go smoothly. Find a website that offers prompt and helpful customer service.
- Maximum Exposure: Find a website that will give maximum exposure to your property. This could also include an MLS listing, social media sharing, and customizable yard signs.
Best Real Estate Websites Near Me
Local real estate websites in Massachusetts will provide services based on your location.
| Boston, MA | Best Real Estate Websites in Boston |
Why Houzeo is the #1 Real Estate Website in Massachusetts?
Houzeo.com is the #1 real estate website in Massachusetts for:
- Max Exposure: It gives you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other real estate websites.
- 100% Online: Easy listing, fast changes, online showings, and online offers.
- 5-star Customer Service: You get assistance from the list to close with Houzeo Concierge.
- No Listing Commission: In most states, you’ll be paying just a small flat fee to get access to the MLS.
- Real Estate on the Go: The Houzeo Mobile App allows you to list your property, manage showings, compare offers, and even counter an offer.
Eager to Know How Houzeo Works?
We have got you covered. Check out how Houzeo works and how you can list your property on the MLS with Houzeo.
Frequently Asked Questions
What are the best real estate websites in Massachusetts?
Houzeo, Zillow and Redfin are the top contenders for best real estate websites in Massachusetts. However, Houzeo provides unique packages that can help home sellers with a quick and smooth home sale experience.
Are there listing fees for real estate websites in Massachusetts?
Yes, almost all real estate websites charge listing fees from sellers. Some even charge convenience fees to the renter who wants to apply for an apartment. Websites like Houzeo offer listing services at an affordable flat fee in Massachusetts.
Are real estate websites safe in Massachusetts?
Yes, real estate websites are safe as long as you find the right sites. However, there are scam sites, so make sure to do your research before you venture in.
