6 min read Jan 30, 2024

7 Best Real Estate Websites in Rockford, IL (2024 Updates)

In Rockford, IL, 47% of buyers search for properties online, while 18% contact a real estate agent. Moreover, 80% of buyers found the property descriptions and photos to be very useful online. This shows that more people are using real estate websites to find their dream home.

A good real estate website increases your chances of getting an offer. However, it comes with a hefty 6% agent commission that you have to bear. An FSBO real estate website eliminates the listing agent fee. You have to pay only the buyer’s agent commission, i.e., 3%.

Houzeo is one of Illinois’s best FSBO websites. It offers maximum savings, advanced technology, 5-star customer service, and listing exposure.

We’ve spent thousands of hours researching and reviewing the best real estate websites in Forest City. Here are our rankings:

🏅 7 Best Real Estate Sites in Rockford

  1. Houzeo: High on Technology
  2. Realtor: Most Accurate Database
  3. Trulia: Best App for Buyers
  4. RE/MAX: Good Exposure
  5. Gambino Realtors: Various Services
  6. Rocket Homes: Best for Home buyers
  7. Zillow: Biggest Database

Reviews: Best Real Estate Websites in Rockford

1. Houzeo

MOST ADVANCED TECHNOLOGY

Houzeo.com
Houzeo Logo
  • Listing Fee: $399
  • 5 Stars 4.9/5 (8,000+ reviews)

Houzeo offers 4 Flat Fee MLS packages.

  • Bronze Package – $399+: This package offers Houzeo listing only for 6 months with maximum photos.
  • Silver Package – $399+0.5% at closing: This includes everything that home sellers typically look for.
  • Gold Package – $429+ 0.5 at closing: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $449+ 1% at closing: It includes the assistance of a licensed broker to help you with negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It gives you access to high-tech features like Houzeo Offers and Houzeo Showings.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 mins.

Houzeo is America’s #1 Flat Fee MLS service because of 4 reasons:

  • Max Exposure: Your listing gets syndicated to popular real estate websites like, Zillow, Trulia, Realtor.com, Redfin, and more.
  • 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week. This is rare in today’s world.
  • 100% Online: Houzeo offers a complete online listing experience.
  • No Hidden Fees: In most states, you’ll be paying just a small flat fee to list on MLS by owner. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the listing agent commission.

There are no dealbreakers with Houzeo.

» Is Houzeo Good?  Houzeo addresses all Houzeo complaints from home sellers.

Houzeo has 4.9 out of 5 stars from thousands of home sellers on Google and Trustpilot.

» Houzeo Reviews: Read why Houzeo is rated excellent by 8,000+ home sellers.

Houzeo.com is Rockford’s #1 real estate company, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Houzeo offers Springfield’s FSBO home sellers affordable listing packages. Your home will be listed within 48 hours. Even if you’re new to selling FSBO, Houzeo’s offer management and showings tool will help you ace your real estate journey like a pro.

2. Realtor.com

Verified Listing

Realtor.com
Realtor Logo
  • Based in California
  • 1.5 Star 1.6/5 (1,000+ reviews)

Realtor.com does not charge home buyers or renters any fees for using their platform. However, they do charge real estate agents fees for listing homes on their platform.

The exact fees depend on the agent’s location and other factors, such as home size.

👉 Our Take: Realtor.com seems to be a comprehensive platform for home buyers, sellers, and renters. They offer a range of services such as home listings, neighborhood information, real estate news, and many more.

Here are some advantages of choosing Realtor.com:

  • Accurate Listings: Realtor.com claims to have an up-to-date listings of homes for sale and rent.
  • Neighborhood Information: Realtor.com provides information about neighborhoods, such as school ratings, crime rates, and local amenities.
  • Home Value Estimator: It provides an online tool that estimates the value of your home based on recent sales and other factors.
  • Mortgage Calculator: Realtor.com offers a mortgage calculator that helps you estimate your monthly mortgage payments. The estimation is based on the price of the home, down payment, interest rate, and other factors.
  • User-Friendly Interface: Their easy-to-use interface makes it simple to search for homes and access other features.
  • REALTOR Support: It is the official listing website of the National Association of Realtors (NAR). So, buyers can buy or rent a property through a Realtor.

Here are some major drawbacks that a user should be aware of.

  • Offline Process: Realtor.com has manual and offline procedures which can be very complex and time-taking.
  • Poor Reviews: Many of their users complained about their customer support and realtor’s services.
  • Unwanted Calls: Once you inquired about a property on Realtor.com, you start getting unsolicited calls from their agents.

Realtor.com has a poor rating of 1.6 out of 5 stars from 1000+ users on Trustpilot.

Realtor.com has a lot of statistical data as it sources listings from 800 regional MLS systems. This information is updated regularly, making realtor.com the most accurate real estate database in Springfield.

It is the official listing website of the National Association of Realtors (NAR). However, Realtor.com has manual and offline procedures. These can be very complex and time-consuming.

3. Trulia

Informative App

Trulia
trulia
  • Based in California
  • 3 Stars 3/5 (70+ reviews)

Trulia doesn’t charge users for features like browsing listings, photos, or contacting agents. However, renters do have to pay $29 rental screening fees.

👉 Our Take: Trulia is a good option for buyers and renters but does not offer much for sellers.

» What is Trulia Estimate?: Click here to get an actual value of your property.

Here are some advantages of Trulia:

  • Extensive Listings: Trulia covers several property types, allowing users to explore various options.
  • Neighborhood Information: Trulia keeps you updated with all the neighborhood information such as, crime rates, schools, amenities, etc. This helps you make informed decisions.
  • Agent Connectivity: You can connect with real estate agents directly through the platform. This service may benefit you, if you want to work with an agent.
  • Mobile App: They provide convenient access to property listings, saved searches, and notifications.
  • Local Coverage: It offers a comprehensive map and filters, which make it easier to look for local information about the property.
  • Best Calculators: Trulia has a mortgage, affordability, and refinancing calculator to serve you better.

Here are some red flags you need to consider before choosing Trulia:

  • Pricing Information: Trulia does not publicly disclose specific pricing information. For detailed pricing and package options, agents should contact Trulia directly.
  • Listings Can be Outdated: Sometimes even if the house is sold, the listing is not updated. This can mislead the buyers.

Trulia has a rating of 3 out of 5 stars from 70+ reviews on G2

»  Trulia Reviews: Click here to know the reason behind the 3 star review on G2.

Trulia is a dynamic, powerful, and easy-to-use house-hunting website in Springfield. It offers the best home-buying features like a comprehensive map to narrow your search based on price range, home style, number of bedrooms, and many more.

Trulia is Zillow’s subsidiary that aims to be the one-stop solution for all home buyers. However, it does not provide FSBO listings.

4. RE/MAX

Good Exposure

RE/MAX
RE/MAX
  • 3% - 6% Commission
  • 1 Star1 Star 1/5 (300+ reviews)

RE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.

  • No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.

👉 Our Take: RE/MAX is known for its reputation and credibility. The company’s agents will guide you throughout the entire selling process. However, the huge commission can be heavy on your pocket.

Key features of RE/MAX are:

  • Global Reach: RE/MAX has over 140,000 agents, and its network is spread over 100 countries.
  • Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
  • Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.

Here is a drawback of RE/MAX:

  • Poor Customer Reviews: RE/MAX has many customer complaints. Previous customers have also said that their home-selling process got delayed.

RE/MAX has a poor rating of  1 out of 5 stars from 300+ users on Consumer Affairs.

RE/MAX has 125,000 agents across the country and was named the top real estate brokerage franchisor by the Franchise 500 for the year 2020. They have a wide presence in Rockford.

Customers have given good reviews to RE/MAX’s real estate agents for their professionalism, in-person support, and ability to bring in good offers.

5. Gambino Realtors

VARIOUS SERVICES

gogambino.com
Gambino Realtors Logo
  • Most experienced firm in Rockford
  • 4 Stars  4.1/5

    (80+ Reviews)

The Gambino Realtors is a local real estate firm. They have been active in Rockford since 1923. They offer a range of services, including residential and commercial sales, property management, and relocation assistance.

Pricing is not disclosed on the website, this means you might end up paying the traditional 3% to 6% commission.

👉 Our Take: We recommend this company for its map search feature. This helps users to get the exact location of the house.

Here are some advantages of Gambino Realtors you should consider before choosing them:

  • Home Selling Services: Gambino Realtors provide services like marketing you home, virtual market analysis, market trends, and many more.
  • Map Search: They offer a map search option on their website, which helps users to get the exact location of the house they are looking for.
  • Strong Realtor Base: There are 100+ Realtors trained with a result-oriented mindset.
  • Property Valuation: They provide property valuation services, which let you find your home worth and proceed accordingly.
  • Lots & Land Search: They also let you search and buy land and plots.
  • Add-on Services: They provide buying, leasing, and hosting services and manage open houses.

Here are some red flags you should consider before choosing them:

  • Mobile App: They do have a mobile application but it has been removed from the store.

The Gambino Realtors is rated 4.1 out of 5 stars from 80+ reviews on Google reviews.

Gambino Realtors has been a popular real estate company in Rockford since 1923. They offer services like home search, map search, property valuation, and many more. They have a strong realtor base.

Gambino Realtors also help you determine the value of your home with their Custom Home Value Report. This helps you price your home competitively.

6. Rocket Homes

Best for Home Buyers

Rocket Homes
rocket-homes-logo
  • 3% - 6% Commission
  • 4.5stars 4.6/5 (500+ reviews)

Rocket Homes 3 ways for sellers to sell their homes.

  • Sell With a Partner Agent: Rocket Homes connects with their partner agent to sell your home. With this plan, you get a rebate of 0.5% on your final sale price.
  • Free FSBO Listing: You can create a free home listing on their partner  site ForSaleByOwner.com and save on commission.
  • Already have a Buyer: You can pay a flat fee of $495 and get a help of a licensed advisor.

👉 Our Take: Rocket Homes is a good choice if you want several services on the same platform. They have an extensive network of agents, who are available in more than 3000 counties.

Here are some advantages of choosing Rocket Homes:

  • Extensive Agent’s Network: Rocket Homes has a network of partner agent in more than 3000 counties.
  • One-Stop Shop: With a single platform, you can browse properties, connect with agents, and secure loans.
  • Multiple Selling Options: Rocket Homes offers 3 ways for sellers to sell their homes. i.e., with an agent, without an agent, and cash offers.
  • Mobile App: Rocket Homes offers a user friendly app. The app offers various features to both buyers and sellers.

Here are some red flags of Rocket Homes, that could make your experience less satisfactory.

  • No Financial Incentives: Rocket Homes do not offer any financial incentives, you will have to pay the standard 6% commission.
  • High-Interest Rates: The loan interest rates of Rocket Homes are high. Also, they provide only two options for loan purchase and refinance i.e., 15 years and 30 years of the fixed loan period.

Rocket Homes have a 4.6 out of 5 stars from 500+ users on Google.

Rocket Homes is an agent referral service in Rockford. It offers a one-stop platform to connect with agents, browse listings, and apply for financing.

However, few customers have complained that they charge high interest rates.

7. Zillow

Extensive Property Data

Zillow
Zillow
  • Free FSBO Listing
  • 1.5 Star  1.5/5 (300+ reviews)

Zillow offers the following listing plans for home sellers:

  • FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
  • Zillow Premier Agent – 3% commission: This is the traditional way to sell your home. An agent assists you through the home sale process.

👉 Our Take: You can list your home on Zillow FSBO free of charge. So, you save money on agent commissions, which are 2.5% to 3% of the home sales price.

»  How Does Zillow Work? Read further to learn the process of Zillow.

Here are some advantages to choosing Zillow:

  • Free Listing: You can list your home on Zillow’s FSBO website free of charge.
  • Free Cancellation: You can cancel your Zillow listing without any additional charges or hidden costs.
  • Market Exposure: It is one of the most popular real estate websites, with millions of visitors each month. This means that your listing will be seen by a large number of potential buyers.
  • Nationwide Coverage: Zillow FSBO is present in all 50 states in America.
  • Easy To Use: Zillow’s website and mobile app are easy to use and navigate. Users can search for properties by location, price, features, and other criteria.

Zillow has some major drawbacks that a user should be aware of.

  • Slow Listings: Your listing can take up to 72 hours from the time you submit your property details.
  • Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is often inaccurate. This misleads both buyers and sellers.
  • Limited Support: Zillow’s customer support may not match the level of personalized guidance offered by other FSBO companies.
  • Lead for Real Estate Agent: Your listing information gets sold to Zillow’s agents. You’ll get calls not from buyers but from agents.
  • Hide FSBO Listings: Zillow hides FSBO listings behind agent listings. FSBO listings are hidden 2 clicks away and get almost no traffic.

Zillow has a poor rating of 1.5 out of 5 stars from 300+ reviews on Trustpilot.

» Zillow Reviews: Read further to know why customers are dissatisfied with Zillow services.

Zillow extracts the data from top MLS platforms. It assists buyers and agents to view the listings directly on the platform.

As a For Sale by Owner in the market, you have complete control over pricing, negotiation, and decision-making. You can set your schedule, conduct showings, and manage the sale process at your convenience.

Types of Real Estate Websites in Rockford

Real estate websites can be categorized into 6 main types:

Types of Real Estate Websites
  • Home Selling Websites: Home-selling websites in Rockford help home sellers list properties online. The best home-selling websites provide maximum exposure to the property and make the sale in a short time.
  • Home Buying Websites: Home-buying websites in Rockford help buyers search for properties online. Perfect home-buying sites must provide efficient tools, adequate resources, and impressive features to work upon.
  • Best Rental Websites: Rental websites help you find rental properties in Rockford. Some rental websites also allow property owners to lease their properties and reach out to potential customers.
  • Best Property Search Websites: The best house-hunting websites help you search for all types of properties online. This includes homes, rental properties, plots, ranches, and commercial properties.
  • Best MLS Listing Websites: Best MLS listing sites help you list your property online for free or for a small listing fee. These best real estate listing websites list on other MLS to provide greater exposure to the property. Check out the best Flat Fee real estate services in the US.
  • Best Real Estate Investor Websites​​: Websites for real estate investing help investors with property resources, price trends, and community forums on the best property sites.

How to Choose the Best Real Estate Website in Rockford?

You can choose the best real estate websites based on these important factors:

  • Maximum Exposure: Find a website that will give maximum exposure to your property. This could also include MLS listing, social media sharing and a customizable yard sign.
  • Strong Technology: Websites with robust technology can make selling or buying a house faster and more efficient. Look for features like virtual tours, high-quality photos, and user-friendly interfaces.
  • Responsive Customer Service: Having good customer service can make your real estate transaction go smoothly. Find a website that offers prompt and helpful customer service.

Why Houzeo is the #1 Real Estate Website in Rockford?

Houzeo.com is the #1 real estate website in Rockford thanks to its combination of max savings, 5-star customer service, and cutting-edge technology.

  • Max Exposure: It gives you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  • 100% Online: Easy listing, fast changes, online showings, and online offers.
  • 5-star Customer Service: You get assistance from the list to close with Houzeo Concierge.
  • No Listing Commission: In most states, you’ll be paying just a small flat fee to get access to the MLS.
  • Real Estate On the Go: The Houzeo Mobile App allows you to access features of Houzeo’s web platform on any device.

Check out how does Houzeo work and know why Houzeo is the best for sale by owner sites out there:

Houzeo Reviews

Real People, Real Stories

Start Your FREE Listing NOW!

Frequently Asked Questions

What are the best real estate websites Rockford?

The best real estate websites in Rockford are Houzeo, Realtor, Trulia, RE/MAX, and Gambino Realtors.

Are there fees for real estate websites in Rockford?

Yes, almost all real estate websites charge listing fees from sellers. Some even charge convenience fees to the renter who wants to apply for an apartment. Although there are websites like Houzeo that offer listing services for free.

Are real estate websites safe in Rockford?

Yes, real estate websites are safe, as long as you find the right ones. However, there are scam sites, so make sure to do your research before you venture in.

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