14 min read Jan 29, 2024

How to Sell a House By Owner in 2024?

On average, you spend $12,300 in listing agent commissions as a home seller. You also spend an equal percentage on the buyer’s agent fee. Fortunately, you can save on listing commission by joining the 10% of home sellers who opt for FSBO.

Saving money is the primary motivator for 61% of sellers when selling a house by owner. Moreover, as per the research, 37% believe FSBO saves them time. 29% of FSBO sellers do it because they know their home better than the agent.

Whatever your reason, selling a house by owner is valuable to make a profit. Moreover, a 100% online Flat Fee MLS listing service like Houzeo saves you time as well. You can start showcasing your house to thousands of buyers in just 24 hours.

4 Powerful FSBO Tips

You can sell any house, anywhere, if you follow these 4 tips:

  1. List on MLS: The MLS promotes healthy competition and potentially increases your home’s final sale price by maximizing exposure to agents and buyers.
  2. Price Your Home Competitively: A high price will cause long market waiting times, whereas a lower price may start a bidding war.
  3. Get Professional Photos: 95% of home buyers search homes online. Capture their attention by investing in professional photos for more clicks, and offers.
  4. Offer a Competitive Buyer Agent Commission: A competitive buyer agent commission helps incentivize them to search for more buyers.

How to Sell a House By Owner?

Selling a house by owner without an agent seems daunting. The biggest FSBO challenges are for sale by owner paperwork, negotiating offers, and closing on time.

America’s best FSBO sites will help you conquer all these challenges with cutting-edge technology, 5-star customer support, and licensed broker assistance only when you need it. And they will still help you save thousands by avoiding the listing agent commission.

That being said, remember you are competing against agent-assisted sales. Here’s our comprehensive guide on how to sell your house now on your own like a professional:

Step 1: Price Your Home for Sale

Listing price is the single most important factor that will help you sell your house fast. Whether you’re selling a home by owner or not, the listing price is crucial for attracting a wide pool of buyers.

REMEMBER! The purpose of the LIST PRICE is to DRIVE TRAFFIC to your listing. It’s not your SALE PRICE!!!

If you price your home too high, you risk it staying on the market for too long. Few things hurt a home sale more than a stale listing.

There is however little downside to pricing your home for sale a little lower or just at the right price. Competitively pricing your home for sale will drive foot traffic and offers. If you priced it too low, you’ll likely receive multiple offers and sell at the market price.

In a hot sellers’ market, you can price your home up to 10% more than the market. But 2023 is a buyer’s market in most of America. So, set your asking price slightly lower to beat the competition and attract higher interest.

📞 Need Help? Schedule a FREE Consultation

An Houzeo expert can answer all questions regarding pricing your home.

Book a FREE Call


Step 2: Prep Your Home for Sale

Here are a few things you can do to ready your home for sale:

  • Declutter & Depersonalize: Tidy up your place and keep the surfaces like coffee tables, countertops, etc. clean. Keep trash cans, dirty dishes, and towels away. Also, remove personalized items such as photos, keepsakes, fridge magnets, etc.
  • Repaint Neutral: Neutral colors appeal to a larger pool of people. This will help in attracting more buyers.
  • Keep the Lights On: Use light bulbs wherever necessary. Natural light works best for photography. Ensure to keep the curtains and blinds open.
  • Improve Curb Appeal: To enhance curb appeal, go for clear landscapes, fresh flowers, or exquisite wall paints. Remove dead plants, trees, etc.
  • Hire a Professional Home Stager: According to RESA, staged homes can sell for up to $40,000 over the list price. Also, staged homes sell 9 days faster. An average home seller spends $1,774 on home staging. Hire professional home staging companies to stage and prep your house for listing photographs and walkthroughs.

Step 3: Market Your Home

Real estate agents have the resources and tools to advertise and market a home. Here are a few marketing tactics to beat an agent-assisted sale:

  • Hire a Pro Photographer: Real estate photography can greatly impact the home selling process by attracting more buyers. According to VHT Studio’s Analysis, homes photographed professionally sell 32% faster. Hire professional real estate photographers to collate an appealing portfolio.
  • Write a Powerful Property Description: Combine a catchy headline with an engaging opening statement. Use popular adjectives like captivating, luxurious, impeccable, stainless, etc. Also, talk about special features of your house like the type of flooring, energy-efficient devices like solar panels, etc.
  • List on MLS: Homes listed on the Multiple Listing Service (MLS) sell faster and for 13% more. List your home on the MLS with a Flat Fee MLS listing service like Houzeo. Houzeo will get you on the MLS for a small flat fee starting from $349. Your listing will be syndicated to 100+ real estate websites, giving your house the maximum exposure.
  • List on For Sale By Owner Websites: FSBO listing sites like Zillow, and Craigslist have millions of visitors per month. Several FSBO websites will allow you to list your home for free. But, you will be at the risk of attracting unqualified buyers. We recommend you thoroughly research websites to list your house on your own as For Sale By Owner.
  • Put a “For Sale” Yard Sign: You can attract unrepresented buyers with a yard sign. Get a “FOR SALE” yard sign, preferably with your phone number. Houzeo custom yard sign is only $49, and you get it for FREE with a selfie!

» Creative Ways to Market a House: Here are 18 unique ways to market your house.

Step 4: Manage Showings

You can do the following to show your home to potential buyers:

  • Open Houses: According to the NAR, 92% of home buyers find open houses useful. Hosting an open house is a good low-pressure way to show your home to potential buyers. You may even attract unrepresented buyers, saving the entire buyer agent commissions.
  • In-person Showings: Use an online showings tool to manage showings. With an online showings tool like Houzeo Showings, buyers and buyer agents can choose a showing slot stated by you. The tool also provides features like requesting, rescheduling, updating, and canceling showings.

» Houzeo Reviews: Check out what FSBO sellers have to say about Houzeo.

Step 5: Review, Compare, and Negotiate Offers

Though you are selling your home without a Realtor, the basics of what to do when you get offers remain the same. This includes accepting, declining, or ignoring the offers (not recommended).

We suggest you review the offers on all their merits and never ignore an offer. Look for contingencies offered by the buyer.

Keep these questions in mind when comparing offers. Typically, real estate brokers do such negotiations for you. As a For Sale By Owner seller, use offer management tools like Houzeo Offers. With Houzeo Offers you can make counter offers, call for the best offer, and a lot more.

» Highest and Best Offer: Is it a smart move in multiple offer situations?

📞 Need Help? Schedule a FREE Consultation

An Houzeo expert can answer all questions regarding multiple offers.

Book a FREE Call


Step 6: Close the Sale with a Professional

It is not mandatory to hire an attorney for selling homes by owner. However, we recommend you hire one.

A licensed real estate attorney will help you draft all the closing documents and minimize the legal risks. Typically, the real estate attorney fee ranges between $150 and $500 per hour.

Paperwork to Sell a Home By Owner

Some mandatory documents needed to make a successful real estate transaction are as follows:

  • The HUD-1 or Closing Disclosure: A closing disclosure contains a summary of all the detailed costs for homes purchased with a mortgage. If you accept an all-cash offer, you may get the HUD-1, which is less common. These documents detail the amounts you pay, your loan payoffs, and the net proceeds you will take to the bank.
  • The Deed: It enables the legal transfer of title from the seller to the buyer. Read this document carefully to verify the legal description of the property, the deed book, and the Property Identification Number, if any.
  • Settlement Statement: This statement summarizes all the expenses involved in the transaction. These expenses are usually split into whether they have been paid prior to closing or are due at the time of closing.
  • Certificate of Title: It allows you to state that you have the right to sell your own home.
  • Two Forms of Official ID: You will have to swear on your identity in the presence of a licensed notary. You will have to furnish identity proof (like a passport, driving license, etc.) during the process. The closing process might also require you to produce secondary identity proof.

» Paperwork for Selling a House Without a Realtor: Learn about the FSBO paperwork you need.

Closing Costs

Seller and buyers both pay separate closing costs at closing. Seller closing costs usually consist of HOA fees, escrow fees, real estate attorney fees, transfer tax, and home warranty fees.

Additionally, you need to pay the commissions for both the listing as well as the buyer agent. This will be around 5% to 6% of your home value. If you offer seller concessions, you might also cover some buyer closing costs as well.


Closing Cost Calculator

Enter Your Home Price


I am

Your State
View My Closing Costs

For Sale By Owner Pros and Cons

As per Zillow, 36% of Millennials, 26% of Gen Xers, 22% of Boomers, and 19% of Silent Gen are selling their homes by owner. Most importantly, in our experience buyer agents are not at all averse to working with FSBO sellers.

Pros of Selling For Sale By Owner

  • You Will Save Thousands in Commissions: American home sellers spend around $24,000 on real estate commissions (based on median home values). Selling your house by owner will help you save 2.5% to 3% on the listing agent commission.
  • You Can Hit the Market Quickly & Sell Fast: You can list your house yourself whenever you are ready. You need not hunt for a real estate agent to begin selling property by owner. FSBO websites like Houzeo will get you on the MLS within 24-48 hours, or faster. Statistically speaking, 77% of FSBO homes sell in less than 2 weeks.
  • You Will Have More Control Over the Process: As an independent home seller, you will interact with buyers directly. You will also control other aspects of selling by owner like showings, negotiations, paperwork, etc.

Cons of Selling For Sale By Owner

  • You May Need Licensed Broker Support: Selling For Sale By Owner means you are on your own. If you need help with paperwork, inspections, negotiations, or closing, you will have to manage everything yourself. So make sure you list with a service that provides licensed broker support if you need it.
  • There Could be High Hidden Fees: Several FSBO listing services that charge low upfront costs have a high hidden fee at closing. Additionally, several FSBO sites like Craigslist are infamous for attracting unqualified buyers and scammers.

» Houzeo Hidden Fees: Know what other review sites have to say about the hidden fees of Houzeo!

FSBO Mistakes to Avoid

Here are the common mistakes FSBO sellers make that you should avoid at all costs:

  • Not Listing on the MLS: A For Sale By Owner MLS listing allows nationwide buyer agents to know about your property. Your listing is syndicated to 100+ real estate websites which can help you attract unrepresented buyers. Statistically, homes listed on the MLS sell faster and for 13% more.
  • Incorrectly Pricing Your Home: Overpricing might turn potential buyers away. Underpricing will lead you to leave some serious amount of money on the table.
  • Not Offering a Competetive Buyer Agent Commission: 86% of home sales involve buyer agents. Not incentivizing the buyer agents will prevent you from attracting a top dollar for your property.
  • Skip Professional Photography: Professionally photographed homes sell 32% faster. So, skipping professional real estate photography will lead to lesser foot traffic and slower home sale.

How to Sell a House By Owner for Cash?

If you’re selling a rental or a house in poor condition, you might want to consider selling it to a cash home buyer. Cash offers typically save you the uncertainty involved with financing, and often even skip home inspections.

Here’s how to sell a house by owner for cash:

  • Sell Your Home By Owner to Cash Home Buyers: Companies that buy houses for cash typically offer 50% to 70% of the property’s Fair Market Value. They can help you sell your house as is by owner i.e. in its existing condition, without any repairs.
  • Offer Your House to an iBuyer: An iBuyer can make a cash offer instantly and help you sell your own house fast. They make cash offers as high as 100% of the Fair Market Value. However, iBuyers have strict purchase criteria.

» Sell My House Fast for Cash: Attract maximum cash offers when selling your home by owner.

FSBO Alternatives

Consider the following sell-by-owner alternatives if saving money is your main goal:

  • Flat Fee MLS: Flat Fee MLS companies get you on the MLS for a small flat fee saving you thousands in commissions. Best Flat Fee MLS listing companies like Houzeo can get you on the MLS within 48 hours, or even faster!
  • Discount Real Estate Brokers: The best discount real estate brokers offer all the services that traditional Realtor agents do but at discounted rates. They usually charge 1.5% to 3% commissions to list your home.
  • Wholesale Real Estate: A real estate wholesaler finds a buyer for your house, prepares a contract, and charges a service fee against it. You can sell your house fast with wholesale real estate.

The Bottom Line

Selling your house yourself will help you save thousands in real estate commissions. But, it has some major drawbacks like you might skip an MLS listing, and won’t get any help when needed.

If you wish to do an FSBO sale with any MLS listing, sell with Houzeo. Houzeo will get your FSBO home on the MLS within 24-48 hours. Also, you will have 5-star Houzeo customer support to help you at every step. Here’s how Houzeo works to maximize your savings and exposure.

Eager to Know More?

We’ve got you covered. Check out if Houzeo is legit and why its packages are the best way to sell a house by owner.

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Frequently Asked Questions

1. Who pays closing costs when selling a house by owner?

Who pays closing costs depends on the local customs and negotiations that happen. For instance, the seller pays the title insurance premium in South California. Whereas in Northern California, the buyer pays the title insurance premiums.

2. How to sell a house by owner for cash?

You can sell your home for cash with cash home-buying companies. Cash home buyers usually make lowball offers within 48 hours. If your house is in good condition, sell it to an iBuyer. They offer up to 100% of the property's fair market value.

3. What does "For Sale By Owner (FSBO)" mean?

For Sale By Owner or FSBO means the seller is selling the property for sale directly, without a real estate agent in between. You are responsible for filling the listing agreement, showing, open houses, negotiating offers, and closing.

4. What percent to pay buyers agent in FSBO?

As per our research, the typical buyer agent commission is between 2.4% and 2.5%.

5. How much does it cost to sell a house by owner?

It costs about 7% to 8% of the final sale price to sell a house. Realtor commission which is about 5% to 6%, forms the major chunk of the home selling costs. You can cut the commission expenses by half by selling your home For Sale By Owner.

6. Where can I list my home For Sale By Owner?

You can list your home For Sale By Owner on the MLS with Houzeo's listing packages that start from $329. Learn other ways to sell your house without a realtor.

Also Read

Sell a Home For Sale By Owner Near You

To understand how selling a house for sale by owner works where you live, click on your state below:

Save $20

On Silver & up plans

Use Coupon Code:


Need help? Call us on

(844) 448-0110