89% of buyers used real estate agents or brokers to buy homes. Additionally, 85% of sellers believe agents can secure a higher sale price for their homes. This highlights the value of professional help, but these services come with a steep cost.
Real estate companies charge a 5-6% commission on the sale price, which can amount to $24,000 for a $400,000 home. With such hefty fees, these companies must provide value that justifies the cost.
People rely on real estate companies for their market knowledge, negotiation skills, and ability to handle complex paperwork. Whether you’re considering a full-service brokerage or a tech-driven platform, here are our top picks in the Last Frontier.
Top 6 Alaska Real Estate Companies:
-
For Home Sellers
- Houzeo: Best Technology
- RE/MAX: Expert Assistance
- Alaska Real Estate State: Best for Marketing Properties
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For Home Buyers
- Keller Williams Realty: Best for Commercial Properties
- Coldwell Banker Realty: Best for Local Market
- Zillow: User Friendly App
3 Best Real Estate Companies for Home Sellers in Alaska
Here are the top 3 real estate companies in Alaska that help sellers maximize their savings.
1. Houzeo
Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 3 Flat Fee MLS packages to simplify your home sale.
- Silver Package – $249 + 0.5% at Close: You can upload 24 photos, and your listing term will be 6 months. You can also make unlimited changes to your listing.
- Gold Package – $299 + 1% at Close: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $349 + 1.25% at Close: You get virtual full assistance from a licensed broker and a 12-month listing term.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, etc., increasing its visibility.
- Quicker Sale: Houzeo’s Homes For Sale page showcases your home to thousands of buyers, which may result in a faster sale.
- 100% Online: You can list your home, manage offers, and close deals, all at your fingertips with a powerful mobile app.
- 5-star Customer Service: You have access to listing support and chat services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Discover why so many homeowners are choosing Houzeo to list their properties.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot. Homeowners also praise the Houzeo Mobile App, which helps them list, manage, and close their home sales seamlessly—right from their phones.
» Houzeo Reviews: Rated “Excellent” by 11,000+ happy home sellers.
👉 Our Take: We recommend Houzeo’s Gold Plan for most home sellers. It gives you maximum exposure, highest savings, and access to Houzeo technology features. A licensed broker will also assist you with pricing your home, offer negotiations, inspection, and closing.
2. RE/MAX
RE/MAX operates on a commission model. Here’s how it helps home sellers:
- Agent Expertise: You connect with agents who have a deep understanding of local markets. You also get to negotiate the agent fees you’ll be paying (max 6%).
- Global Network: Your home gets exposure because of the company’s extensive global network of over 135,000 agents in more than 115 countries and territories.
For home buyers, RE/MAX is beneficial in these ways:
- Online Search Tools: With the RE/MAX website and mobile app buyers can look for home listings, save searches, and take virtual home tours.
- Agent Assistance: Buyers can connect with RE/MAX agents who assist with finding properties, navigating the purchase process, and negotiating deals.
- Local Market Knowledge: The agents you connect with are experts whose local market knowledge helps you make the right home-buying decisions.
The key features of RE/MAX are:
- Personal Agent Guidance: RE/MAX assigns a personal agent to you. This agent guides you as per your requirements and local market trends.
- Pricing Assistance: Your agent evaluates your home and gives a CMA Report to price it competitively.
- Extensive Marketing: RE/MAX agents use tools like the RE/MAX Hustle video editor to produce high-quality home-tour videos with just a few clicks.
The major dealbreakers of RE/MAX are:
- High Commissions: Agents typically charge traditional commission rates. These rates are higher than discount brokerages and flat fee listing services.
- Varied Quality of Service: The quality of service agents provide isn’t uniform. Try to meet brokers across branches to find what suits you.
- Manual Processes: RE/MAX provides traditional services more than tech-oriented solutions. This makes the real estate transactions slower.
- Timeline Lapses: Some RE/MAX customers complain about their agents with context to delays in communication and missed deadlines.
RE/MAX has a rating of 1.7 out of 5 on Consumer Affairs. However, note that these reviews could differ widely from agent to agent and branch to branch.
For sellers, RE/MAX provides comprehensive support which is backed by the agent's regional expertise. Buyers, too, have thousands of MLS listings to filter through. Nevertheless, the company's primary focus remains agent-driven services over purely tech-oriented solutions, making the process slow.
RE/MAX, LLC is part of RE/MAX Holdings and has more than 135,000 agents in over 100 countries. It is known for its large network and expert seller assistance.
In addition, RE/MAX has a high market share in residential and commercial real estate. Clients also have access to market data and valuation tools and a user-friendly search platform. However, previous customers have complained about a lack of communication from its agents.
3. Mr. Alaska Real Estate
ONE BASIC PACKAGE
Listing Fee: $299Mr. Alaska Real Estate offers a single Flat Fee MLS listing package for home sellers:
- Basic Package – $299: This package includes an MLS listing and property photo uploads. You can also make unlimited changes to your listing and post about open house on the MLS.
Listing Upgrades:
- Contract write-up – $450
- Contract review and counteroffer write-up – $250.
Mr. Alaska Real Estate offers the following advantages:
- Unlimited Listing Changes: You can make unlimited changes to your Flat Fee MLS listing. However, the website does not mention any specific listing period.
- Local Broker: Rick Davids, the main broker at Mr. Alaska Real Estate, has been a lifelong Alaska resident. He has over 27 years of experience in real estate transactions.
- Contract Write-up and Review: You get a written purchase agreement from your verbal deal, including counteroffers and process guidance.
Mr. Alaska Real Estate has the following disadvantages:
- Outdated Website: You do not get a seller’s dashboard or a mobile app. Therefore, keeping track of your sales process becomes challenging.
- Expensive Add-Ons: The basic package costs $299, but essential services like contract write-up and review can add up to $700. This can significantly increase your total cost.
- No Recent Reviews: There are no customer reviews available for Mr. Alaska Real Estate on any of the popular review sites like Google or Trustpilot. This makes it difficult to estimate a seller’s experience correctly.
Mr. Alaska Real Estate has no credible customer reviews on popular review sites like Google or Trustpilot.
👉 Our Take: Mr. Alaska Real Estate is a good choice for sellers looking for local expertise. However, they have only one package with minimal add-on options.
Mr. Alaska Real Estate offers just one flat fee MLS plan priced at $299. This is a good option for AK home sellers on a tight budget.
However, for any additional assistance with contract writeups and reviews, you must upgrade your flat fee listing plan. This will add over $500 to your total cost!
3 Best Real Estate Companies for Home Buyers in Alaska
Here are the top home-buying companies in Alaska to help you find your dream home.
1. Keller Williams Realty
Houzeo is a top-rated digital real estate platform for smart home buyers. Based in New York, it connects you directly with MLS-listed homes.
- No Service Fee: There are no service fees or commissions charged to home buyers.
- Upfront Pricing: You view complete listings and fee details with no surprises
- Free Access: Buyers can browse listings and use core tools at no cost before deciding to engage.
Houzeo is America’s #1 platform for smart home buyers because:
- Access Listings on All Major Real Estate Sites: View homes from Zillow, Realtor.com, Redfin, and hundreds more via Houzeo’s MLS access.
- 5-Star Customer Service: Buyer support is available 6 days a week by phone. Chat and email support run 7 days a week.
- 100% Online Convenience: Schedule showings, track price changes, and make offers online—right from Houzeo’s mobile app.
- Cost of Living Calculator: Compare neighborhoods based on affordability, commute, and amenities—all in one simple tool.
With Houzeo, there are no dealbreakers—it’s so simple and hassle-free.
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
Keller Williams Realty is headquartered in Austin, TX. It is one of the top real estate companies in Alaska. It is an agent-centric, technology-driven, and education-based company.
Furthermore, Keller Williams has a 5-star rating. Its customers praised its agents for their exceptional responsiveness.
2. Coldwell Banker Realty
Coldwell Banker Real Estate LLC is an American full-service real estate brokerage.
- No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker.
👉 Our Take: Coldwell Banker is great for buyers because of its long-standing experience and wide property selection. It is especially helpful for those looking to invest in popular areas or unique properties.
Key features of Coldwell Banker include:
- Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
- Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
- Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
- Finance Assistance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
- Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.
Red flags of Coldwell Banker include:
- Less Flexibility in Negotiation: The company’s established policies might offer less flexibility in negotiating commission rates.
- Inconsistent Agent Quality: While many agents are experienced, the quality of service can vary depending on the specific agent assigned.
- Lapses in Transactions: Customer complaints include delays in transactions and unresponsive agents.
Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot
Coldwell Banker, based in New Jersey, has been a trusted name in real estate for over a century. It offers services for various property types, from residential homes to investment properties.
Coldwell Banker offers market analysis tools to help clients make informed decisions. It also provides virtual tours and detailed online listings. However, their extensive network can sometimes lead to less personalized service.
3. Zillow
Zillow is one of the largest real estate marketplaces in the United States and has more than 40 million unique users every month.
- Buyers’ Agency Agreement: Typically, the buyer’s agent is paid by the seller from the proceeds of the sale transaction. However, if the seller does not pay the buyer’s agent then the buyer is responsible to pay the agent in accordance with the buyers’ agency agreement.
👉 Our Take: Despite Zillow garnering a name for being one of the largest real estate websites, we suggest you tread carefully after conducting the necessary due diligence.
Here are some advantages of choosing Zillow:
- Biggest Database: It has 135 million homes in its database. That makes Zillow the best website to start your home search on.
- Advanced Search: Its ‘Save Search’ feature stores your data from the search criteria. It provides more than 20 filters to narrow down an ideal property for you.
- Paperwork Assistance: Zillow agents can help you with all the paperwork involved in home buying process.
- Negotiation Specialists: It’s agents have expansive market knowledge and will negotiate the best deal for you.
- Financial Resources: Zillow’s certified loan officers can help buyers pre-qualify for a home loan. In addition, Zillow provides buyers with tools such as a mortgage calculator, affordability calculator, and refinance calculator.
Zillow has some major drawbacks that a user should be aware of.
- Poor Customer Reviews: Poor customer reviews and record-breaking debacles, as seen on Trustpilot.
- Incorrect Information: Customers looking to buy a house have complained about inaccurate and misleading information about properties listed on Zillow.
Zillow has a rating of 2.5 out of 5 stars on Sitejabber.
Zillow was founded in 2006 and is headquartered in Seattle, WA. It is one of the most popular real estate websites in America. The company extracts data from top MLS platforms, allowing buyers to view listings directly.
Additionally, Zillow’s user-friendly interface makes home searches convenient and extensive. It also offers a Zestimate home valuation tool, which provides estimated property values based on market data.
Best Real Estate Companies to Work for in Alaska
When you choose a real estate company to work for in Alaska, it’s important to consider how the commission is split. Most real estate agents get paid a commission which is then divided between the agent and the brokerage.
For example, if you sell a $300,000 home with a 6% commission split equally between buyer and seller agents, you’d get 3% or $9,000. With a 60/40 split, you’d receive $5,400 before taxes. Some brokerages now offer salaries and benefits, so it’s worth exploring various options.
Here’s a comparison of top real estate brokerages in Alaska:
| Brokerage | Commission Split | Best For |
| Keller Williams | 70/30 | Agents seeking higher commissions and more educational resources. |
| RE/MAX | 95/5, 80/20, 70/30, 60/40 (capping system) | Agents who want customized commission splits and desk fees. |
| Century 21 | 50/50, 70/30 + 8% franchise fee (capping system) | Agents who want brokerage brand recognition. |
| Coldwell Banker | 50/50, 60/40, 70/30 (capping system) | Agents who need marketing, lead generation, and other tools. |
| Compass | 50/50 | Agents who want access to a wide range of online resources and tools. |
What to Consider When Choosing a Real Estate Brokerage to Work For?
- Franchise vs. Independent Choices: Franchises like RE/MAX and Keller Williams offer a nationwide presence and provide more support and training. Independent real estate firms offer more freedom but may have fewer resources.
- Company Reputation: Research the brokerage’s market presence and reputation. A reputable company can help with lead generation.
- Support and Resources Offered: Some brokerages provide mentorship programs and free advertising, while others offer minimal support. You can also visit company events to get a feel for the work culture.
- Scope for Specialization: Consider the brokerage’s niche and how it aligns with your interests and local opportunities in Alaska’s real estate market.
How to Choose the Best Real Estate Company in Alaska?
You can choose the best real estate companies based on these factors:
For Sellers:
- Strong Technology: A company’s website should have robust technology that can make selling a house more efficient. Also, look for features like virtual tours, professional photos, and user-friendly interfaces.
- Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that aligns with your preferences and also has helpful customer service.
- Maximum Exposure: Find a company that will give maximum exposure to your property, especially if you want to list for sale by owner. This could also include an MLS listing, social media advertisement, and customizable yard signs.

For Buyers:
- Buyer-Friendly Tools: Look for a company with useful online tools. It will help you compare houses, learn about neighborhoods, and also figure out how much your mortgage payment could be.
- Experienced Agents: Seek a company with agents who have experience with buyers. They should be able to guide you through every step, from looking at houses to finally buying one.
- Property Listings: Opt for a company that has MLS access, so you can easily browse all Alaska real estate listings and find the perfect home in your favorite area.
» Best Website to Find Homes for Sale: Find your dream home in America.
Are Real Estate Companies in Alaska Worth It?
Yes! Real estate companies in Alaska are worth it. Top companies offer advanced technology, a large network of agents, and maximum savings. This is where Houzeo stands out as a smart choice for sellers in Alaska.
Houzeo offers a flat fee listing service that saves sellers thousands of dollars in commissions. With user-friendly tools, it is ideal for homeowners looking to sell their homes quickly.
Eager to Know How Houzeo Works?
We have got you covered. Check out how you can list your property on the MLS with Houzeo.
» Need More Clarity? Read these exclusive Houzeo reviews and learn why Houzeo is Alaska’s best home buying and selling website.





