$12,000—that’s what you’re paying an agent to list your home on the MLS, set the price, review contracts, and negotiate offers. But here’s a secret: Kentucky discount brokers get all that done for a fraction of the cost!
Houzeo, Kentucky ’s #1 discount real estate service, offers virtual full-service assistance for just $349. That’s thousands of dollars in your pocket!
Key Takeaways:
- Discount real estate brokers save thousands in commission while still offering professional support.
- The 6 best discount brokers in Kentucky are Houzeo, Clever Real Estate, Flat Fee Realty, Redfin, Entry Only, and Rocket Homes.
- Houzeo is the best discount real estate service in Kentucky. You get virtual full-service support, high-tech tools to manage your offers, and 5-star customer support.
- Clever ranks second because of their high professionalism, excellent communication, and 5-star rating.
- Beware of hidden fees when selecting a discount broker. Pricing varies by region, so read the fine print.
- Assess crucial factors such as pricing, service quality, and transparency to make an informed and confident decision.
Rankings: Top 6 Kentucky Discount Real Estate Brokers
As Kentucky’s real estate market continues to rebound post-Hurricane Idalia, home sellers are exploring ways to cut costs. With rising repair and insurance premiums, sellers want to retain more of their home sale profits.
One effective way to do this is to sell with a discount real estate broker in Kentucky. They offer lower commission rates and services compared to traditional Realtors. We’ve ranked the top 6 discount brokerages in the Bluegrass State for you to choose from.
| Rank | Discount Real Estate Broker / Company | Listing Fee | Max Savings | 100% Online | Mobile App |
|---|---|---|---|---|---|
| 1. | Houzeo.com | $349 Flat Fee | ✅ | ✅ | ✅ |
| 2. | Clever Real Estate | 1.5% Commission | ❌ | ❌ | ❌ |
| 3. | Flat Fee Realty | Varies | ❌ | ❌ | ❌ |
| 4. | Redfin | 1% Commission | ❌ | ❌ | ❌ |
| 5. | Entry Only | $399 Flat Fee | ❌ | ❌ | ❌ |
| 6. | Rocket Homes | 6% Commission | ❌ | ❌ | ✅ |
What Are the Types of Discount Real Estate Brokers?
Kentucky sellers can choose from two main types of discount real estate brokers. Each of these cater to the unique needs of the home sellers:
- Flat Rate Discount Brokers: Also known as Flat Fee MLS companies, they charge a fixed upfront fee to list your home on the MLS. A Flat Fee MLS service costs between $399 to $4,000. These services offer maximum exposure for a low fee.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, this percentage is lower than the traditional 3%. Depending on the broker, these rates may vary from 1% to 2.5%.
Reviews: 3 Best Flat Rate Discount Real Estate Companies in Kentucky
1. Houzeo.com: Max Savings, No Hidden Fees
BEST DISCOUNT REAL ESTATE SERVICE
Listing Fee: $249Houzeo leads in discount real estate services with 20M+ active real estate listings on its platform. You get to choose from 3 packages:
- Silver Package – $249: Your home is listed on your local MLS with 24 photos for 6 months. It is also visible on Zillow, Trulia, etc. You get unlimited listing changes, open houses, and tools like Houzeo Showings and Houzeo offers.
- Gold Package – $299: You get all the benefits in the Silver package plus maximum photos and licensed broker assistance in this package. You also get seller disclosures and a premium yard sign that makes your listing pop.
- Platinum Package – $349: You get everything in the Gold Package, along with virtual full-service support and a personal concierge. Plus, all the buyer and agent calls are forwarded to you along with a 12-month listing term.
Note: Expect an additional fee of 0.5% to 1.25% at closing.
Here are the key reasons why Houzeo is one of the top discount real estate services:
- Max Savings: Houzeo’s flat fee packages help you skip agent commissions. Plus, with Platinum package, you get professional assistance similar to that of traditional agents.
- 100% Online: You can manage your listing, showings, and negotiations from your phone with the Houzeo Mobile App.
- Instant Social Sharing: You can post your home listing across Facebook, WhatsApp, LinkedIn, and X in an instant.
- 5-Star Customer Service: Houzeo has a 5-star customer support and chat service. You can access them 6 days a week.
- No Hidden Charges: All costs are disclosed upfront on Houzeo’s website, so you don’t have to worry about any hidden fees.
There are no dealbreakers with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google and Trustpilot.
» Houzeo Reviews: With over 11,100 happy customers, Houzeo is the most trusted discount real estate broker.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It combines Houzeo’s advanced technology, maximum exposure, 5-star customer service, and virtual broker assistance. Plus, you can save 2% to 5% on commissions at closing.
Houzeo is the #1 discount real estate broker in Kentucky. The company provides features like IntelliList management to simplify your listing process. Besides this, you get 5-star customer support, advanced technology, showings management, and offers all at your fingertips.
2. Clever Real Estate
IN-PERSON REALTOR ASSISTANCE
Listing Fee: 1.5% CommissionClever Real Estate offers 1 full-service package with in-person agent assistance:
- 1.5% Commission: Your property is listed on the MLS by your chosen agent. You also get assistance with pricing your home, professional photography, marketing, negotiations, and closing. The 1.5% listing fee comes with a minimum commission of $3,000.
Here are the reasons why Clever Real Estate can be a good choice for you:
- No Upfront Fee: You pay nothing to list your property. Commission is only due when your home sells.
- No Obligation Process: You can interview agents with no obligation. A listing agreement and commission are only paid if you sign and close with an agent
- Full-Service Agent Experience: You get matched with a full-service local agent who helps you from listing to closing. They also use creative ways to market your house, like professional photography, and help with closing paperwork.
- Nationwide Agent Network: Clever works with top-rated agents from major brokerages like Keller Williams and RE/MAX. Every agent has at least 5+ years of experience, a strong sales record, and positive customer reviews. Clever’s network spans all 50 states.
- Buyer Cashback Program: If you’re a buyer, you could get a cashback of $250 (if you buy with Clever) or $500 (if you buy and sell with Clever). This money can help with moving, furniture, or closing costs.
Here’s one drawback of working with Clever Real Estate:
- High Minimum Fee: There’s a minimum listing fee of $3,000. This isn’t ideal for homes under $200,000 or fix-uppers.
Clever Real Estate has a rating of 4.9 out of 5 stars based on 3,696 reviews on Trustpilot.
Clever Real Estate Reviews: Read why Clever Real Estate is the best choice for in-person assistance.
👉 Our Take: We recommend Clever Real Estate for first-time sellers. Their full-service agents guide you throughout your home sale process with no upfront fees. You get in-person Realtor assistance at just 1.5% commission.
3. Flat Fee Realty
Affordable MLS Listing
Listing Fee: Starts from $199Flat Fee Realty provides a single MLS package, with prices varying based on the state.
- Package: In most states, the price starts at $199 + 0.25% listing broker fee at closing. The package includes a 6-month listing term with six photos. By paying an extra $50, you can add up to 25 photos.
👉 Our Take: Flat Fee Realty is affordable. However, the extra costs for upgrades and limited features may not fit all sellers’ needs. It can be a good option for land and lot owners.
Based on our research, the benefits of Flat Fee Realty are:
- Refund Policy: You can request a refund within 30 days of purchase, as long as your property has not been listed on the MLS.
- Affordable Plan: Their flat fee package is budget-friendly compared to competitors. It is a good option for land and lot owners.
- Disclosures: State-specific disclosures are included with every listing.
- Market Exposure: Your home gets listed on the local MLS and displayed on all major real estate websites like Realtor.com, Zillow, Trulia, etc.
In our research, we found some red flags of Flat Fee Realty, that could make your experience less satisfactory.
- Limited Reviews: Even though Flat Fee Realty has been here since 2006, it has no credible reviews.
- Fixed Package: No customization is offered beyond the basic listing package.
- Not 100% Online: It is not fully online, causing potential delays in listing.
- Additional Fees: You need to pay an additional $50 to upgrade your listing with extra photos.
In our research, we have not found any credible reviews for Flat Fee Realty.
Fred Romano owns Flat Fee Realty LLC. The company is a licensed brokerage in Connecticut. In the remaining states, they partner with licensed brokers to list your property on the MLS.
Flat Fee Realty charges 0.10 – 0.25% commission at closing. Even though they claim the buyer agent pays this, the entire commission comes out of the seller’s proceeds.
Reviews: 3 Best Fixed Percent Discount Brokers in Kentucky
4. Redfin
NATIONWIDE BROKERAGE
1.5% Listing FeeRedfin offers two packages for home sellers based on the type of properties they want to sell.
- Redfin Full-Service Agent – 1.5% Commission: It is a standard full-service package for listing, marketing and closing your sale.
- Redfin Premier Agent – 1.5% Commission: This is a high-end service for luxury properties that includes additional marketing and services for high-end buyers.
Note: If the sellers buy a property with Redfin, they have to pay only 1% of commission as listing fee instead of 1.5%.
Here are some advantages of choosing Redfin:
- Advanced Technology: Redfin is primarily known for its high-tech platform and mobile app.
- Near Nationwide Coverage: Redfin covers 50 states in the US.
- Assistance Through Closing: Redfin agents guide you through paperwork, marketing plans, and negotiations to make your closing easy and faster.
Here are some drawbacks of Redfin based on their customer reviews:
- Pricing Inaccuracy: Many sellers have complained that a lot area, a gated compound, or a city location are not considered during valuation.
- Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
- Lack of Customer Service: There are a few negative reviews about the lack of personal attention by Redfin agents.
- Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
- Lack of Personalized Services: Due to agents handling multiple clients at once, customers have often complained that Redfin agents are not able to give personalized service.
Redfin has 3.7 out of 5 stars from 30+ reviews on Google.
» Redfin Reviews: Read more to make an informed decision before selling your home.
👉 Our Take: We recommend Redfin for its advanced technology. However, some flat fee services offer you the same technology and more at much lower costs.
Redfin was headquartered in Seattle in 2002 by Mr. David Eraker. It covers 80+ markets in the US. They have an operating business license in New York as Redfin Real Estate.
It provides an elaborate listing agreement with a marketing plan for your home. However, this agreement specifies an 18-day timeframe for listing your property. Additionally, some customers have expressed concerns about the agent’s professionalism.
5. Entry Only
FLAT FEE MLS LISTING SERVICE
Listing Fee: $399Entry Only is a discount real estate brokerage with national coverage. They mainly cater to home sellers but have some services for buyers as well.
For Home Sellers:
Entry Only offers 3 flat fees MLS packages:
- Basic ($399): Includes a 6-month MLS listing, 20 photos, transaction coordination, MLS property flyers, buyer lead forwarding, and a yard sign.
- Enhanced ($699): All features of the Basic package plus contract review.
- Premium ($999): This is a full-service package. It includes all services of the Enhanced package as well as negotiations before/after inspections and closing assistance.
For Home Buyers:
- Buyer’s Rebate: The buyers who choose Entry Only as their representative get up to 50% of the buyer agent’s commission as a rebate.
Entry Only offers the following advantages:
- Buyer Lead Forwarding: All email inquiries will be forwarded to the sellers. In addition to this, Entry Only has a 24/7 receptionist service to redirect buyers and agents to sellers.
- Closing Assistance: Entry Only strives to make the closing process smoother by coordinating with buyer agents, lenders, appraisers, home inspectors, attorneys, and title companies.
- Buyer Services: Home buyers get assistance with property search, tours, offers, negotiation, contracts, and closing.
Entry Only offers the following disadvantages:
- Expensive Upgrades: Entry Only offers a significant number of listing upgrades. However, the ones that may boost the sale of your house, like expedited MLS entry, and secondary MLS listing, are steeply-priced.
Entry Only has a rating of 4.8 out of 5 on Trustpilot.
Entry Only is a part of the HomeZu network. With more than 20 years of experience, Jason Saphire, the managing broker, has cultivated an excellent reputation in the industry.
However, the company’s add-on services are not as competitively priced as their packages. Past sellers appreciate their low turnaround time and prompt service.
6. Rocket Homes
COST EFFECTIVE
Listing Fee: $495 One Time Professional FeeRocket Homes is a one-stop shop for connecting with agents, browsing listings, and obtaining home finance.
- $495 One-Time Professional Fee: Sellers receive a full-service package including listing, selling, REALTOR® search, personal loan, and mortgage. They get back 0.5% of the sale price as a rebate after closing.
👉 Our Take: Rocket Homes is primarily an agent referral service. Sellers pay the standard $495 one-time professional fee and get just a 0.5% rebate. Buyers benefit more in terms of home financing and closing credits.
Rocket Homes offers the following advantages:
- Full-Service Agents: Rocket Homes gives access to a large network of full-service agents that take care of the home selling and buying processes.
- Nationwide Coverage: They have a nationwide network of trusted real estate professionals and cover all the States.
- Advanced Technology: It is a tech-based real estate service provider that eases transactions through the mobile app.
- Home Finance: They offer personal loans and Rocket Mortgage. Bundling the services can save thousands of dollars.
- Professional Guidance: A licensed advisor can help with legal documents, home inspection and appraisals, title resources, and closing arrangements.
Rocket Homes has a few drawbacks:
- Standard Commission: Sellers are expected to pay the full commission of 6% and get only 1% back. Discount real estate brokers offer the same services at a much lower rate.
- Negative Reviews: Some reviews on Google mention that Rocket Homes deserves a zero star and has been a very traumatic experience.
Rocket Homes has a rating of 4.6 out of 5 on Google.
Rocket Homes, a sister company of Rocket Mortgage, provides full service for a $495 one-time fee. Their network of agents spans 3,000 U.S. counties, ensuring broad exposure for your property.
However, the 0.5% rebate offers limited financial relief compared to traditional savings options. While their service is efficient, the rebate might not appeal to those seeking significant cost savings.
How Much Will You Save With a Discount Real Estate Broker in Kentucky?
You could save up to $12,262 when selling a median-priced $265,500 home with a Flat Fee MLS service in Kentucky.
However, if you pay a standard 6% commission fee, you’d have to pay a whopping $15,930 to your listing agent. But, with Houzeo’s Platinum plan, you will only pay $349 with a 1.25% charge at closing.
| Details | Traditional Realtor (6%) | Houzeo’s Flat Fee |
| Median Sale Price | $265,500 | $265,500 |
| Listing Fee | $15,930 | $3,668 |
| Savings | $0 | $12,262 |
How to Find Discount Real Estate Brokers Near Me in Kentucky?
Here’s a list of the best discount Realtors in the most popular cities of the Bluegrass State:
| 1. Louisville, KY | Discount Real Estate Brokers in Louisville, KY |
Pros and Cons of Discount Realtors in Kentucky
Discount real estate brokers in Kentucky offer a great way to save. While this cost-saving option sounds good, it’s important to weigh both the pros and cons.
✅ Pros
- Lower Fees: You’ll pay less than a traditional 3% Realtor. Plus, you’ll get full access to features and tools for a low fee.
- Full-Service Support: Discount real estate agents in Kentucky offer all basic home-selling services. This includes assistance with how to price your home, marketing, paperwork, and negotiations.
- MLS Access: Discount brokers help you list your home on the MLS in Kentucky, providing exposure to a maximum no. of buyers.
❌ Cons
- Hidden Fees: Some discount brokerages in Kentucky may charge hidden fees for additional a la carte services. You must do your research and opt for the best discount Realtors in KY.
- Inconsistent Service: Some discounted brokers in Kentucky handle multiple clients at once, so personalized attention may be limited. They do this to make up for the reduced commission rate.
- High Cancellation Fees: A few of the discount brokers may impose a significant withdrawal fee if you cancel your agreement within a specific time frame.
How to Choose the Right Kentucky Discount Real Estate Broker?
Choosing the right discount listing agent can feel like navigating an alligator alley, tricky but not impossible! Here’s how to make the right decision in Kentucky :
- Assess Your Selling Needs: Consider whether you need full-service support or just a basic MLS listing. If you can handle the negotiations and closing paperwork yourself, you can go for basic listing-only plans.
- Compare Pricing and Services: Check the list of services and their prices from different companies. Ensure the company you choose doesn’t have any hidden fees that will increase your overall expenses.
- Evaluate Technology and Tools: Check to see if your discount broker provides tools for offer and showings management. Also, ensure the home is visible to serious buyers browsing for properties for sale in Kentucky.
- Check Agent Support: Some companies offer virtual support, while others provide dedicated agents. Make the decision based on your requirements.
- Read Customer Reviews: Check platforms like Google, Trustpilot, and BBB for authentic reviews. Take note of closing success stories, responsiveness, and service quality.
Alternatives to Discount Real Estate Brokers in Kentucky
Here are some other options to consider for selling a house in Kentucky:
- For Sale By Owner Companies: In a FSBO sale, you have to handle every step from listing to paperwork. You can choose For Sale By Owner websites in Kentucky that provide MLS access.
- Cash Buyers: Cash buyers in Kentucky, including iBuyers, investors, and home flippers, actively search on the MLS for the listed properties.
- Full-Service Realtor: If you can’t handle the process yourself, you can opt for the traditional home-selling method. But, you’ll have to pay a 3% commission fee.
» Houzeo Reviews: Find out what customers have to say about Houzeo—Kentucky’s best home-selling website.
