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8 min read May 24, 2023

7 Best For Sale By Owner Websites in Kentucky

Whether you’re selling an apartment in Louisville or a single-family home in Lexington, the 6% real estate agent commission will burn a hole in your pocket. But you can save thousands on realtor commissions if you list your home For Sale By Owner.

The most advanced FSBO sites don’t just help you save on commissions. They offer 5-star customer service and advanced tools to help you update your listing, manage showings, review and counteroffers, and close on the sale.

🚀 The Rise of FSBOs

  • According to Zillow, 26% of Gen X’ers and 36% of millennials listed FSBO.
  • National Association of Realtors found that FSBO homes sold faster than agent-assisted homes. 77% of FSBO homes sold in less than 2 weeks.
  • MLS is an important FSBO tool. Homes on the MLS sold faster and for 17% more than homes not on the MLS.
  • Houzeo.com is America’s #1 For Sale By Owner website. Mink Realty and List With Freedom are the next best options.

FSBO means selling your house on your own, unassisted by a real estate agent. There are 2 types of FSBO websites where you can list your home For Sale By Owner in Kentucky:

  • Paid FSBO Websites: All paid FSBO sites will get you listed on the MLS – the most powerful marketing tool for home sellers. MLS syndicates your listings to Zillow, Redfin, Trulia, Realtor.com, and 100s of other websites.
  • Free FSBO Websites: Free FSBO sites will limit your listing exposure to just those websites. No MLS exposure means less competition for your property and thus a lower sale price for you.

We have spent thousands of hours researching and reviewing For Sale By Owner websites in the Bluegrass State. Here are our rankings.

Rankings: 7 Best For Sale By Owner Websites in Kentucky

FSBO WebsiteFee100% OnlineMLS AccessOffers ManagementShowings Management5-Star Rating
1. Houzeo.com$399
2. Mink Realty$299
3. ListWithFreedom$295
4. FSBO.com$399
5. ForSaleByOwner$0
6. Zillow$0
7. Craigslist$0

4 Best Paid For Sale By Owner Websites in Kentucky

Paid FSBO websites list on MLS without Realtor in Kentucky for a one-time flat fee. We’ve ranked the best Flat Fee FSBO listing websites in Kentucky.

1. Houzeo.com

BEST FSBO WEBSITE

Houzeo

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 4.75 Stars 4.9/5 (out of 4,521 reviews)

Houzeo offers 4 FSBO MLS listing packages.

  • Bronze Package – FREE: This package offers Houzeo listing only for 6 months with maximum photos. You pay a $49 refundable fee for a yard sign and receive your refund after sending a selfie with it.
  • Silver Package – $349+: This includes everything that home sellers typically look for.
  • Gold Package – $399+: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $999+: It includes the assistance of a licensed broker to help you with negotiations, disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy!

» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com

Houzeo is America’s best For Sale By Owner MLS listing service because of 4 reasons:

  1. Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week. This is rare in today’s world.
  3. 100% Online: Houzeo is high-tech. For you, this means easy listing, fast changes, online showings, and online offers.  Houzeo Mobile App is also very powerful.
  4. No Listing Commission: In most states, you’ll be paying just a small flat fee to list on MLS. Houzeo covers 47 states + DC. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com

Houzeo is one of the best For Sale By Owner MLS listing services, with a 4.9 out of 5-star rating on Google and Trustpilot.

» Houzeo Reviews: Check out home sellers’ experience listing with Houzeo

Houzeo.com is Florida’s #1 FSBO website, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Houzeo gives Florida FSBO home sellers affordable Kentucky Flat Fee MLS listing packages. Your home will be listed within 48 hours. Even if you’re new to selling FSBO, Houzeo’s offer management and showings tool will help you ace your real estate journey like a pro.

2. Mink Realty

MID-RANGE OPTION

Mink Realty

Mink-Realty-Logo
  • Listing Fee: $299 to $999
  • Additional Fees: $25-$700 for optional services + $250 at closing
  • 5 Stars 5/5 (28 reviews)

Mink Realty offers three flat fee MLS listing packages.

  • Silver Package – $299 + $250 at closing: Best for selling land or lot. Includes a listing term of 6 months with 6 photos. Listings get syndicated to Zillow, Trulia, Realtor.com. and local realtor sites.
  • Gold Package – $499 + $250 at closing: The package includes services similar to Silver Package plus yard sign, 50 photos, showing time scheduling system, and feedback where available.
  • Platinum Package – $999 + $250 at closingThe package includes all the services mentioned above plus Realtor assistance with offers, contract review, negotiations, repair requests, etc.

Listing Upgrades: In all the plans, you have to purchase upgrades separately. We’ve summarized a few upgrades below.

    • Realtor Assistance: $800
    •  Photo Change Out: $50
    •  Showing-Time Scheduling System: $100
    •  Feedback System: $100
    •  Open House Advertising on MLS: $25
    •  Supra Electronic Lock Box Rental: $100
    •  Combo Lock Box Rental: $45
    •  6-month Listing Extension: $250
    •  Professional Photos (Louisville area only): $200
    •  Mink Realty Yard Sign: $50
    • Upgrade from Silver to Gold: $200

👉 Our Take: We recommend their $299 package which is affordable compared to the Gold and Platinum package. You have to pay an additional fee of $45 – $250 for digital photos and lockbox services. 

Here are some of Mink Realty’s best features:

  • Buyer Lead Forwarding: All buyer leads are directly forwarded to you with no agent involvement.
  • Market Exposure: Your property will get syndicated on many local and national websites like Zillow, Trulia, Realtor.com, and many more.
  • Customer Support: Email support is available. Their Platinum package offers both email & phone support.
  • Coverage: Mink Realty covers the entire state of Kentucky.

In our research, we found no red flags with Mink Realty. Donna Mink has a stellar reputation within the broker community. 

Mink Realty however has a significant number of upgrades. If you choose a basic plan, we advise you to set aside money for these costs because they can quickly mount up.

» Mink Realty Reviews: Check out what Houzeo home sellers have to say about working with Mink Realty.

Mink Realty has an “Excellent” 5 out of 5 star rating from 28 total reviews on Houzeo.com.

Mink Realty is our #2 ranked For Sale By Owner site in Kentucky. What sets Mink Realty apart is its Managing Broker – Donna Mink.

Donna Mink is an experienced Flat Fee MLS broker and has represented thousands of home sellers. With Mink Realty you can list and sell properties all over the state of Kentucky and Indiana.

3. List With Freedom

NO PRICING ASSISTANCE

List With Freedom

List-with-freedom
  • Listing Fee: $295 Upfront
  • List within 48 hours
  • 4.5stars  4.3/5.0 (1,696 reviews)

List With Freedom provides 3 packages which range from $149- $295.

  • Gold Package – $149: This package allows listing for 6 months and 6 photo uploads with unlimited changes.
  • Platinum Package – $195: This is the most popular package that allows you to upload a maximum of 25 photos.
  • Platinum+ Package – $295: With this plan, the listing term doubles with an online showing scheduler and maximum photo uploads. However, you must pay an additional 0.25% fee on Closing.

👉 Our Take: List With Freedom can be a decent choice for experienced sellers who do not require much assistance. We recommend the Platinum Package priced at $195 for easy listing. However, go through the pros and cons of List With Freedom.

List With Freedom is one of the oldest Flat Fee MLS services based in Florida. Here are some of their best features:

  • Inexpensive Pricing Plans: List With Freedom listings start at $149.
  • Unlimited Listing Changes: You can make an unlimited number of modifications to your listings with any of their packages.
  • Buyer Leads Forwarded: All buyer leads are directly forwarded to you with no agent involvement.
  • Quick Listing: The MLS listing procedure is fast, and listings are quickly syndicated to other real estate websites.

» How Does List With Freedom Work: Learn more about how you can sell your house with List With Freedom.

List With Freedom has two major drawbacks a seller should know about.

  • Hidden Costs: ListWithFreedom charges between 0.1% to 0.25%  at closing (over your one-time flat fee payment). This closing cost is not mentioned on their pricing page. Keep in mind that for certain states even a 0.25% additional commission can be pretty expensive. These hidden costs are not included in List With Freedom fees.
  • Average Customer Reviews: ListWithFreedom does not enjoy robust customer reviews. Past sellers said that their experience was just average thanks to the lack of pricing and negotiation assistance.

» List With Freedom ReviewsShould YOU List With Them?

List With Freedom has a 4.3 out of 5 stars rating of 1,696 reviews on Trustpilot.

» Listwithfreedom Reviews: Check out customer feedback before choosing them.

In Kentucky, List With Freedom offers FSBO home sellers 3 MLS listing plans priced between $149-$295. You get extra listing photos and increased listing term with the costlier plans. However, it does not offer any assistance with pricing or negotiations.

We do not recommend List With Freedom because you’ll have to pay hidden fees of 0.25% at closing, termed as a ‘compliance fee’. This commission is not disclosed upfront and is collected from the buyer agent commission that you set in the listing agreement.

4. FSBO.com

NATIONAL REFERRAL COMPANY

FSBO.com

Logo - FSBO.com
  • Listing Fee: $399
  • Limited a la carte items
  • No credible reviews were found.

FSBO.com has 2 packages for FSBO home sellers:

  • Basic Package – $99: Your property is listed on FSBO.com and Redfin for 6 months. You can upload unlimited photos and a video. Listing edits and cancellations are possible.
  • MLS Package – $399: Your property is listed on the MLS for 6 months and syndicated to Zillow, Realtor, and Trulia. You can upload up to 20 photos.

The buyer agent’s commission, which is around 2% to 3% of the sale price, is to be paid separately by the seller.

Listing Upgrades: Here’s a summary of the listing upgrades that FSBO.com provides:

  • Classic FSBO.com Yard Sign w/ Stand: $60
  • Directional Arrow – For Sale By Owner: $12
  • Open House Directional Arrow: $12
  • Sign Riders: $12

👉 Our Take: We recommend the $399 MLS package, as it gives you maximum exposure through an MLS listing. However, be careful of the extra charges for the add-on services.

Here are some key highlights of listing with FSBO.com:

  • Multiple Categories of Listings: You can feature your listing in a special section dedicated to foreclosure, pre-foreclosure, tax lien, or bankruptcy.
  • Simple User Interface: FSBO.com is easy to navigate. Due to its basic interface, you can easily create your listing by adding relevant information.

During our research, we identified several disadvantages of listing with FSBO.com. Here are some of them:

  • Limited Automation: FSBO.com provides your information to a local broker who does the listing for you. You have to do all the paperwork manually due to lack of online automation or downloadable resources.
  • Lack of DIY Resources or Tools: Although FSBO.com is the oldest For Sale By Owner website, it does not provide any resources to make your job easy.
  • Unpredictable Broker Quality: You never know which local broker your listing will go to. FSBO.com reviews online are mixed, which indicates good service in some places only.
  • Extra Charges for Listing Photos: You have to pay $50 extra if you want to upload more than 20 photos to your listing.
  • Expensive à La Carte Services: Services like e-lockbox rental, showings, yard signs, and open house postings add another $50 to $150 to the packages.

FSBO.com has no credible customer reviews on popular review sites like Google or Trustpilot.

» FSBO.com Reviews: Check out why the oldest FSBO site isn’t the best in 2023’s slow market.

FSBO.com is the oldest For Sale By Owner website. They offer 2 listing packages priced at $99 and $399. We do not recommend the $99 plan, as it offers the services that For Sale By Owner free listing sites offer.

Apart from listing house For Sale By Owner, FSBO.com offers no major services. The à la carte items are expensive, and you’re charged extra for uploading more than 20 photos.

Take Charge of Your Home Sale Today!



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3 Best Free For Sale By Owner Sites in Kentucky

You can list for free on free For Sale By Owner sites. These sites offer online exposure but don’t guarantee a successful FSBO home sale. 95% of home buyers use the internet to find a house, so it’s best to list on Kentucky’s free FSBO websites along with MLS.

5. ForSaleByOwner.com

FREE FSBO LISTING

ForSaleByOwner.com

For Sale By Owner
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 3 Stars 3.1/5 (out of 47 reviews)

ForSaleByOwner.com has 2 FSBO packages.

  • ‘Do It Yourself’ FSBO Package – $0: Your home gets listed on ForSaleByOwner.com for free.
  • ‘Closing Assistance’ Package – $495: You get a licensed real estate advisor to assist you at closing. This includes home inspection, title, closing costs, and more.

👉 Our Take: We recommend listing for free as FSBO on ForSaleByOwner.com to get added exposure.

  • High User Traffic: ForSaleByOwner.com claims to have 7 times more traffic than any other FSBO website. This works in favor of sellers who need added exposure for their property.
  • You Agree to use Their Partner Title Company: If you find a buyer via ForSaleByOwner.com, you have to use the Rock Homes partnered ‘Amrock Title Company’ for closing.

  • No MLS Listing Plan: ForSaleByOwner .com gives you only 2 options, either a free web listing or closing assistance from a Rocket Homes agent. There’s no package for you to list on the MLS at all.
  • You are a Lead for Rocket Homes: Your listing information is sold to Rocket Homes agents. They will likely call you and convince you to list on the MLS.
  • You have to Provide Your Credit Card Info: Even though the listing on ForSaleByOwner.com is free, many users complained about having to provide payment details.

ForSaleByOwner.com has a rating of 3.1 out of 5 stars on BestCompany.com.

» ForSaleByOwner.com Reviews: Check out what customers experienced listing with ForSaleByOwner.com

ForSaleByOwner.com is considered one of the biggest FSBO websites, as they claim to have 7 times more traffic than any other For Sale By Owner sites.

Although ForSaleByOwner.com offers other paid services, none of these services include FSBO MLS listing. Further, your information is provided to a Rocket Homes affiliated agent. These agents contact you frequently to solicit MLS listings.

6. Zillow For Sale By Owner

REAL ESTATE MARKETPLACE

Zillow

Zillow
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.8/5.0 (out of 285 Reviews)

Zillow offers the following listing plans for home sellers:

  • FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
  • MLS Listing via Zillow Premier Agent – 3% commission: A Zillow Premier Agent will assist you throughout your home selling process. However, this is the traditional way to sell your home and not the FSBO way.

👉 Our Take: We do not recommend listing on Zillow For Sale By Owner as it limited your exposure. Further, you can also get multiple unsolicited calls from listing agents.

» Does Zillow charge for sale by owner? Check this out to know if is it free or not!!

  • It is the Largest Real Estate Website: Traffic-wise, Zillow is the most visited real estate website in the US.
  • Your Listing is Updated in Real-Time: On Zillow, you do all the listing changes which reflect immediately, instead of waiting for a listing agent to do it for you.

  • Your Listing Will be Hidden: Zillow hides FSBO listings under the “Other Listings” section, which most home buyers aren’t aware of.
  • Buyer Leads go to Local Agents: Zillow does not prominently display owner information. Any buyer who tries to contact you will be matched with a Zillow agent instead.
  • Your Info Will Become an FSBO Lead for Listing Agents: Agents target Zillow FSBO listings to extract owner info. You will get numerous unsolicited calls from these agents asking you to list with them.
  • Poor Customer Reviews: Poor customer reviews and record-breaking debacles, as seen on Trustpilot.

Zillow has a rating of 1.8 out of 5 stars ratings on Trustpilot.

» Zillow For Sale By Owner Reviews: The TRUTH about Zillow’s Free Listing

Zillow is the most popular real estate website. It attracts more than 200 million visitors every month. To list your home on Zillow For Sale By Owner, all you need to do is sign up and make your free account.

As Zillow FSBO listings are not on the MLS, they have very low exposure. Additionally, all FSBO listings on Zillow are hidden in the ‘Other Listings’ tab. This has lowered the success rate of free Zillow FSBO listings drastically.

7. Craigslist

BIGGEST CLASSIFIEDS

Craigslist

Craiglist Logo
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.2/5.0 (279 Reviews)

You can list your home for free on Craigslist’s section for ‘Real Estate for Sale’.

  • FSBO Listing on Craigslist- $0: You get a free For Sale By Owner real estate listing on Craigslist. You can upload your property’s description, location, and some photos.

👉 Our Take: Craigslist is a good free option for added exposure outside MLS or real estate websites. But it is a playground for scammers, so add limited information related to your property.

  • It has Huge Traffic: Craigslist attracts more than 140 million visitors every month. Your listing will get that added exposure outside of MLS and real estate websites.
  • Craigslist is Not a Real Estate Website: It is a classifieds website. Your listing may get some exposure, but no assistance or FSBO tools. Its only purpose is marketing your property.

  • You’re Exposed to Lowball Offers: Many home sellers have been harassed by investors or cash home buyers who make lowball offers on Craigslist.
  • You Can Get Scammed: Scammers and fraudsters target FSBO home sellers on Craigslist and make phony offers. If you get an offer that is too good to be true, high chances are it is a scam.
  • Very Poor Customer Reviews: The majority of reviews on Craigslist online are negative. People complain about being scammed or harassed by unsolicited callers.

Craigslist has a poor rating of 1.2 out of 5 stars on Trustpilot.

» How to Sell a House on Craigslist: Check out the tips to sell your home on Craigslist

Craigslist is the biggest classifieds website in the U.S. In terms of traffic, it is the second most visited website with more than 140 million monthly visitors.

While Craigslist can give your listing decent exposure, it can also attract scammers and fraud cash house buyers. Hence, we recommend that you put very limited information about your property and request identification from anyone who makes an offer.

Here’s a quick recap of the best FSBO websites in America:

Reviews: America’s Best FSBO Websites

We’ve reviewed the best paid and free For Sale By Owner Websites in 2023

Alternatives to For Sale By Owner Websites in Kentucky

If you think selling your house yourself in Kentucky is too complicated for you, here are some other options you can consider:

  • Discount Broker or Low Commission Agent: If you want to save on agent commission, a low-commission real estate agent offers you the same services for a lower commission rate. Likewise, a flat rate or Kentucky discount real estate broker offers all the services for a discounted flat rate. An agent will assist you from list to close, including negotiations and paperwork.
  • Cash Home Buyer: Individual cash home buyers and “Companies That Buy Houses For Cash” make all-cash offers, usually within 24 to 48 hours. Cash home buyers in Kentucky help you skip the hassle that a real estate transaction involves.
  • iBuyer: iBuyers like Opendoor and Offerpad are known to offer a property’s FMV in the past. However, in 2023’s slow market, many iBuyers are predicted to offer significantly less for your home than retail buyers.

List on the Most Powerful FSBO Platform Now!



Houzeo gives you all the benefits of MLS, without paying the listing agent commission.


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What is the Best For Sale By Owner Website in Kentucky?

The best For Sale By Owner website in Florida will list your home on the MLS for a reasonable price, in the least time, and provide timely assistance. That’s why, we recommend Houzeo as the best For Sale By Owner website to list your home.

Houzeo’s Kentucky Flat Fee MLS Listing plan will list your home within 24 to 48 hours. Further, with the Gold Package, you get access to cutting-edge tools like Offers Dashboard, Showings Management, and many more to make your selling journey easy.

Free For Sale By Owner listing sites gives a boost to your listing, by reaching the maximum prospective buyers. To get the best exposure and sell your house fast, we recommend you target MLS as well as other free FSBO listing sites.

    ✍️ Is Houzeo Legit? Yes, Houzeo is a tech-centric For Sale By Owner website and real estate platform that gives you access to tools only real estate agents have.

Check out how Houzeo works in this video:

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» Houzeo.com Reviews: Find out what customers have to say about Houzeo.com

Frequently Asked Questions

1. Where can I list my home For Sale By Owner in Kentucky?

You can list your house For Sale By Owner with Flat Fee MLS services like Houzeo.com, Mink Realty, List With Freedom, and more. Your home will be listed on the MLS, the most powerful tool to market your home for sale.

2. What is the best For Sale By Owner MLS listing service in Kentucky?

Houzeo.com is the best FSBO listing site, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology. Houzeo has a rating of 4.9 out of 5 stars on popular review websites like Google and Trustpilot.

3. Where can I list my house For Sale By Owner for free in Kentucky?

You can list your home for free on ForSalebyOwner.com and classifieds websites like Craigslist, Facebook Marketplace, and Oodle Marketplace.

Also Read:

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