9 min read Sep 13, 2024

7 Best For Sale By Owner Websites in Kentucky

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Edited By

Carol Coutinho

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Editor
Edited By

Carol Coutinho

Editor, Houzeo
About

Carol C. is a versatile editor, expertly refining real estate content with precision and creativity. When not exploring market trends, she is immersed in the enthralling world of the theatre.

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$16,014 – that’s how much Kentuckian paid in agent commissions on an average $266,900 home last month. Classic rip-off, right? Home prices in KY will continue to rise, and so will commissions. But there’s an alternative! Going FSBO.

FSBO is powerful. Millennials are leading the way, with over 55% considering selling their homes by owner. From Lexington to Paducah, selling For Sale By Owner (FSBO) is the #1 way to save thousands in the Bluegrass State.

The best For Sale By Owner websites in Kentucky will double your savings. You save 3% on the listing agent commission. With the NAR settlement, you save on the 3% buyer agent commission too. That’s potentially a cool $16,014. IN YOUR POCKET!

Rankings: 7 Best For Sale By Owner Websites in Kentucky

FSBO WebsiteListing Fee100% Online*MLS AccessOnline Showings & Offers5 Star Customer Service**
1. Houzeo.com$399
2. Mink Realty$299
3. ListWithFreedom$295
4. FSBO.com$399
5. ForSaleByOwner$0
6. Zillow$0
7. Craigslist$0

For 100% Online, only FSBO sites with online showings, inspection scheduling, offer management, and mobile apps have been considered.

For 5-Star Reviews, customer ratings above 4.75 out of 5 have been considered.

Types of FSBO Websites 🚀

There are two types of FSBO websites in Kentucky you can choose from:

  • Paid FSBO Websites: These websites list your property on the MLS for a flat fee. The MLS syndicates your listings to Zillow, Redfin, Trulia, and other websites. 
  • Free FSBO Websites: When you list for free, your listings are visible on the website, not on the MLS. No MLS exposure means less buyers and a lower sale price.

Reviews: 4 Best Paid FSBO Websites in Kentucky

1. Houzeo.com

BEST FSBO WEBSITE

Houzeo
Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 4.75 Stars 4.9/5 (10,028+ reviews)

Houzeo offers 4 FSBO MLS listing packages:

  • Bronze – $399 + $350 at closing: This package offers a Houzeo listing only for 6 months with 24 photos.
  • Silver – $409 + 0.5% at closing: This offers maximum photo upload and provides you with seller disclosures.
  • Gold – $429 + 0.5% at closing: This is Houzeo’s signature MLS package and includes all the technology Houzeo is known for, such as Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $499 + 1% at closing: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy!

These are the key features that make Houzeo one of the top FSBO websites to list with:

  • Max Exposure: Houzeo’s MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  • 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
  • 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to interested buyers on the go.
  • No Hidden Fees: In most states, you’ll pay just a small flat fee to list on MLS by owner. Remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You also bypass the listing agent commission.
  • Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.

Houzeo’s services are limited in Wyoming, South Dakota, and West Virginia. This means your listings may take more than 12 hours to get updated.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo Reviews: With over 10,000+ happy customers, Houzeo is the most trusted FSBO website.

Houzeo.com is one of the top FSBO websites in Kentucky. The advanced tech solutions provide a seamless user experience, listing exposure, and faster sales while having complete control of the process.

Houzeo’s flat fee listing feature helps you save thousands on realtor commissions. You also get dedicated customer support, which makes the home-selling process much easier and effortless.

2. Mink Realty

MID-RANGE OPTION

Mink Realty
Mink-Realty-Logo
  • Listing Fee: $299 - $499
  • Additional Fees: $25-$700 for optional services + $250 at closing
  • 5 Stars  5/5 (70+ reviews)

Mink Realty offers three flat fee MLS listing packages.

  • Silver package – $299 + $500 at closing: Best for selling land or lot. Includes a listing term of 6 months with 6 photos. You get email support only.
  • Gold package – $499 + $500 at closing: Includes a listing term of 6 months with 50 photos. Additionally, you get a yard sign, a showing time app, and social media posts.
  • Platinum package – $499 + $2,500 at closing: You get all the services from the Gold plan with Realtor assistance offers, closing contract review, negotiations, repair requests assistance, etc.

Listing Upgrades:

  • Realtor Assistance: $800
  • 6-month Listing Extension: $250
  • Upgrade from Silver to Gold: $200 and many more

👉 Our Take: The lowest package only allows land or lot listing. The $499 Gold package is a comprehensive one for seasoned sellers. 

» What is Mink RealtyRead this to learn more about the company.

Here are some of Mink Realty’s best features:

  • Market Exposure: Your property will get syndicated on many local and national websites like Remax, Zillow, Trulia, Realtor.com,
  • Buyer Lead Forwarding: All buyer leads are directly forwarded to you with no agent interference.
  • Customer Support: The Platinum package offers both email and phone support. All other packages provide only email support.
  • Coverage: Mink Realty offers Flat Fee MLS services across the state of Kentucky.

In our research, we found no red flags with Mink Realty. Donna Mink has a stellar reputation within the broker community. 

Mink Realty, however, has a significant number of upgrades. If you choose a basic plan, we advise you to set aside money for these costs because they can quickly mount up.

Mink Realty has an “Excellent” 5 out of 5-star rating from 70+ total reviews on Houzeo.com.

» Mink Realty Reviews: Read what Houzeo home sellers have to say about working with Mink Realty.

Mink Realty is our #2 ranked For Sale By Owner site in Kentucky. What sets Mink Realty apart is its Managing Broker – Donna Mink.

Mink Realty offers a wide range of services, including property evaluation, marketing, legal assistance, and rental property management.

3. List With Freedom

COMPREHENSIVE PACKAGES

List With Freedom
List-with-freedom
  • Listing Fee: $89 - $395
  • List within 48 hours
  • 4.5stars  4.7/5 (600+ reviews)

List With Freedom is one of the oldest Flat Fee MLS services based out of Florida. It offers 3 packages:

  • Gold – $89: This plan offers a 6-month MLS listing with up to 25 photos. You can decide the buyer’s agent compensation, but a 0.50% compliance fee is charged at closing.
  • Platinum – $195: This plan includes everything from the Gold Plan but allows maximum photos and lowers the compliance fee to 0.25%.
  • Platinum+ – $395: This plan includes everything in the Platinum Plan, along with a 12-month listing. It also offers an online showing service, unlimited open houses, a personal transaction coordinator, and a yard sign.

👉 Our Take: List With Freedom is a good option for experienced sellers. However, it’s important to note that they charge a compliance fee at closing, which adds to the total cost of their services.

Here’s what stands out about List With Freedom:

  • Affordable Pricing: List With Freedom listings start at $89.
  • Unlimited Listing Changes: You can make unlimited updates to your listing without extra costs.
  • Market Exposure: Homes are listed on the MLS and various national websites, including Realtor.com, Zillow, Trulia, etc.
  • Buyer Leads Forwarding: All buyer leads are directly forwarded to you without agent involvement.

Here are some of the drawbacks of working with List With Freedom:

  • Additional Fee at Closing: List With Freedom charges a compliance fee of 0.25%–0.50% at closing, which can add to the overall cost.
  • No Agent Support: There’s no agent support to assist with contract review, negotiations, or market analysis. Sellers must handle everything independently.

List With Freedom has a 4.7 out of 5 stars rating from 600+ reviews on Google.

» List With Freedom Reviews:  Is List With Freedom a good choice? Find out the details in our review!

Ralph Harvey headed List With Freedom has affordable listing packages that are ideal for an experienced seller. Also, the listing process is quick and simple.

List with Freedom does not provide any pricing or negotiation assistance. Therefore, If you are new to the real estate market, you will need guidance throughout the selling process!

🚩You Should Know: List With Freedom charges a 0.25% fee at closing. They do not disclose this fee upfront on their “Pricing” page.

4. FSBO.com

NATIONAL REFERRAL COMPANY

FSBO.com
Logo - FSBO.com
  • Listing Fee: $99.95 - $399
  • Limited a la carte items
  • No credible reviews were found.

FSBO.com has 2 packages for FSBO home sellers:

  • $99.95 – FSBO Package: This package lists your property on FSBO.com and Redfin for 6 months. You can upload unlimited photos and a video. It allows you to make changes and cancel your listing anytime.
  • $399.95 – MLS Package: With this package, your property is listed on the MLS for 6 months with 20 photos. Your listing is syndicated to Zillow, Realtor, and Trulia.

Listing Upgrades

  • Classic FSBO.com Yard Sign w/ Stand: $75
  • Open House Posting: $50
  • Directional Arrow – For Sale By Owner: $12
  • Sign Riders: $12

👉 Our Take: FSBO.com has been in business since 1997. They allow you to customize the plans by offering some services separately. You can add or skip these services based on your needs.

» Pros and Cons of FSBO.com: Read to know what sellers have to say about FSBO.com

Here are some key highlights of listing with FSBO.com:

  • Multiple Categories of Listings: You can feature your listing in a special section dedicated to foreclosure, pre-foreclosure, tax lien, or bankruptcy.
  • User-Friendly Interface: The website is easy to navigate. This helps you to easily create your listing and add property information.
  • Nationwide Coverage: With FSBO.com your property gets a nationwide exposure.

During our research, we identified several disadvantages of listing with FSBO.com:

  • Limited Automation: FSBO.com shares your information with a local broker who does the listing for you. You have to do all the paperwork manually.
  • Unpredictable Broker Quality: Sellers are connected with local brokers for listing. Moreover, online FSBO.com reviews are mixed.
  • Extra Charges for Listing Photos: You need to pay $50 extra for uploading more than 20 photos to your listing.
  • Expensive à la carte Services: You need to pay $50 – $150 for services like e-lockbox rental, showings, yard signs, and open house postings.

FSBO.com has no credible customer reviews on popular review sites like Google or Trustpilot.

» FSBO.com Reviews: Read why the oldest FSBO website isn’t the best anymore.

FSBO.com is accessible nationwide, providing coverage in over 50+ markets.

Apart from listing your house For Sale By Owner, FSBO.com offers no major services. The à la carte items are expensive, and you’re charged extra for uploading more than 20 photos.

Reviews: 3 Best Free FSBO Websites in Kentucky

5. ForSaleByOwner.com

OPTIONAL FREE LISTING

ForSaleByOwner.com
For Sale By Owner
  • Listing Fee: $0 - $495
  • Available in 80+ U.S. Markets
  • 3.5-stars 3.4/5 (60+ reviews)

ForSaleByOwner.com includes 2 FSBO packages:

  • ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website.
  • ‘Closing Assistance’ Package – $495: You get the assistance of a licenced real estate broker. However, for this, you need to have a potential buyer.

👉 Our Take: ForSaleByOwner.com does not list on MLS. This can be a strong drawback in your selling processes.

These are some pros to consider:

  • Nationwide Coverage: ForSaleByOwner.com caters to customers throughout the United States.
  • Control and Flexibility: You can set your schedule, host showings, and manage the sale process at your convenience.
  • Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.

We have found certain cons about ForSaleByOwner.com in our research:

  • No MLS Listing: This site does not list your property on MLS. You can only list on the ForSaleByOwner.com website.
  • Lack of Technology: It can be time-consuming and demanding to manage the listings, showings, negotiations, and paperwork.
  • Privacy Violation: Even though listing on ForSaleByOwner.com is free, payment details are still necessary.
  • Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.

ForSaleByOwner.com has a rating of 3.4 out of 5 stars on BestCompany.com.

» ForSaleByOwner.com Reviews: Read this blog to learn more.

Founded in 1999 by Damon Giglio, ForSaleByOwner.com is considered one of the biggest FSBO websites. They claim to have 7 times more traffic than any other For Sale By Owner sites.

Although ForSaleByOwner.com offers other paid services, none of these services include For Sale By Owner MLS listing. Further, your information is provided to a Rocket Homes affiliated agent. These agents contact you frequently to solicit MLS listings.

6. Zillow For Sale By Owner

REAL ESTATE MARKETPLACE

Zillow
Zillow
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.4/5 (350+ reviews)

Zillow offers the following listing plans for home sellers:

  • FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
  • Zillow Premier Agent – 3% commission: This is the traditional way to sell your home. You get access to a real estate agent who guides you through the entire sale process.

👉 Our Take: Zillow is a comprehensive real estate website that offers a variety of tools and resources for home sellers.

» Does Zillow Charge For Sale By Owner? Click to know if it’s free or not.

You should consider these points while choosing Zillow:

  • No Fees: You can list your home on Zillow’s FSBO website free of charge.
  • Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden costs.
  • Maximum Market Exposure: It is one of the most popular real estate websites, with millions of monthly visitors. This means that a large number of potential buyers will see your listing.
  • Nationwide Coverage: Zillow FSBO services are accessible in all 50 states across America.
  • User-Friendly Interface: Its website and mobile app are easy to use and navigate. Users can search for properties based on location, price, features, and other criteria.
  • Offers Rental Services: Zillow is one of the best rental websites in America. It offers a built-in tenant screening tool, rent collection feature, owner portal, pricing suggestions, etc.

We identified several disadvantages of listing with Zillow:

  • Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
  • Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is often inaccurate. This misleads both buyers and sellers.
  • Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO companies offer.
  • Lead for Real Estate Agent: Your listing information is shared with Zillow’s agents. You’ll get calls from agents rather than potential buyers.
  • Hide FSBO Listings:  Zillow hides FSBO listings behind agent listings. They are often two clicks away and get almost no traffic.

Zillow has a rating of 1.4 out of 5 stars from 350+ reviews on Trustpilot.

» Zillow For Sale By Owner Reviews: Read our in-depth review on Zillow.

Zillow is the most popular Kentucky real estate website. To list your home, you can simply sign up and create your free account.

However, Zillow’s FSBO listings do not appear on the MLS and are hidden in the ‘Other Listings’ tab. This limits the exposure on your property.

7. Craigslist

BIGGEST CLASSIFIEDS

Craigslist
Craiglist Logo
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.4/5 (300+ reviews)

Since Craigslist is one of the biggest classified websites, it offers free listings:

  • FSBO Listing on Craigslist – $0: You get an FSBO listing on Craigslist. Here you can upload your property’s description, location, and some photos.

👉 Our Take: With Craigslist you can post your house for sale for free. However, you don’t have MLS exposure.

 » Where Does Craigslist Operate: Click here to learn more about Craigslist.

These are some key pros to consider:

  • User-Friendly Website: Craigslist’s website is easy to navigate. This helps you to easily create your listing and add property information.
  • Free FSBO Listing: Most of the FSBO sellers who opt to advertise on Craigslist do it to save up on the agent’s commission.
  • Good for Distressed Property: Craigslist is a great platform for distressed properties. This is mainly because many cash buyers, house flippers, and investors keep track of listings on Craigslist.
  • Huge Traffic: According to Similarweb, Craigslist is the most visited classified website in the USA.

Here are a few cons to keep in mind:

  • Lowball Offer: Customers have reported that buyers on Craigslist make lowball offers.
  • Scammers and Pranksters: Craigslist is infamous for being a playground for scammers. Many people who list their homes on Craigslist get unsolicited calls from scammers posing as buyers.
  • Short Lifespan of Ads: Craigslist ads are listed in reverse chronological order, the newest ones always have the most prominence.

Craigslist has a poor rating of 1.4 out of 5 stars from 300+ reviews on Trustpilot.

» How to Sell a House on Craigslist: Learn the step-by-step process of selling your home on Craigslist.

Craigslist is one of the biggest free For Sale By Owner sites in Kentucky. The platform is free to use and can provide decent exposure to your FSBO listing.

But they lack security features and can also attract scammers and fraudulent cash home buyers in Kentucky. So, you must be careful with sharing your property information and verify buyer identity.

How Much Can You Save With an FSBO Website in Kentucky?

You can save a whopping 3% on Realtor commission to list your home on the MLS in Kentucky. You just need to pay a flat fee which is a fraction of the cost you would pay to the Realtor.

Imagine you own a $409,700 home in the Bluegrass State. If you choose a 3% Realtor, you pay $12,291 to get your house on the MLS. But, if you list with a flat fee service like Houzeoyou only pay $399 and save $11,542!

Besides this, 77% of FSBO homes sell in less than 2 weeks. The best FSBO websites can get your home on the MLS within 24-48 hours.

Service ProviderFeeCommission DueSavings
Traditional Agent3%$12,291$0
Houzeo$399$749$11,542

Lara Shane Saved $24,000 With Houzeo, You Can Too!

Start Your Home Selling Journey

Save $$$ Like Lara

NAR Settlement Saves Sellers Thousands in Commission

The NAR settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.

Here’s what this means for you:

  • Sellers Can Save Thousands in Commissions: You will likely be paying much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage Buyer Agents, and again when sellers review offer contracts.
  • Seller Priority #1 will be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
  • Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
  • Buyer Agent Commissions Can Be Offered Offline: Buyer agent commissions can still be offered outside of the MLS. They just cannot be advertised on the MLS.

How to List on MLS in Kentucky: 5 Steps

Here’s how you can get your home in front of local buyers and agents:

  1. Find the Best Flat Fee MLS Listing Service: Choose a flat-rate listing service to list your FSBO home on Kentucky MLS. Several Flat Fee MLS companies are notorious for high hidden fees. See our rankings of the best Flat Fee MLS Kentucky listing services.
  2. Create Your Account: Almost all Flat Fee listing services will let you create an account. High-tech listing sites like Houzeo will allow you to manage your listing online!
  3. Choose a Listing Plan: Fixed fee listing services offer a DIY MLS listing by owner plan or a virtual full-service plan. Choose the plan that meets your home-selling needs.
  4. Enter Property Details & Add Photos: Provide property information like the number of beds, baths, etc. Professionally clicked high-quality photos can help you sell your home 50% faster. So, consider hiring a KY real estate photographer before you upload photos!
  5. Sign the Listing Agreement: Review and sign the listing agreement. Complete the seller disclosure forms. If everything is in order, the real estate broker will list your home within 24 to 48 hours.

List on KY MLS and Save $$$ With Houzeo!

What Are You Waiting For?

Get on the Market NOW!

5 Tips for Listing Your House as For Sale By Owner in Kentucky

To sell your home easily with For Sale By Owner websites in Kentucky, you must consider the following tips:

  1. Conduct Market Research: Evaluate the local KY real estate market. Learn about recent house sales prices, market trends, and the typical time it takes to sell a home.
  2. Prepare Your Home: Make necessary repairs and renovations. Clean, declutter, and opt for home staging. All this makes your house appealing to potential buyers.
  3. Price It Right: Set a competitive price for your house. To get a Fair Market Value, consider a professional appraisal or use online tools.
  4. Market Your Home: Create a detailed marketing plan. Use high-quality images and make a virtual tour or video walkthrough.
  5. Opt for Exposure: Choose an FSBO website that gets your home listed on the MLS. This will give maximum exposure to your property and attract potential buyers.
When you list via Houzeo.com, your property listing is syndicated to Zillow, Trulia, Redfin, Realtor.com and hundreds of other popular real estate sites. More exposure means possibility of more offers!
If you list with Houzeo, your listing will also be visible on popular sites like Zillow, Realtor.com, and local MLSs.

Alternatives to For Sale By Owner Websites in Kentucky

If you think selling a house yourself in Kentucky can be difficult, here are some other options you can consider:

  • Choose a Low Commission Agent: A low-commission real estate agent offers you the same services as a traditional Realtor for a reduced commission rate.
  • Opt for a Cash Home Buyer: Kentucky cash home buyers make all-cash offers, usually within 24 to 48 hours. You can also sell your house as-is in Kentucky with them.
  • Sell With an iBuyer: Opendoor and Offerpad are iBuyers that use technology to extend cash offers on homes. They typically offer 70%-80% of a home’s Fair Market Value (FMV).

Frequently Asked Questions

How to list a house For Sale By Owner in Kentucky?

To list your home as FSBO, you must choose the best Flat Fee MLS service in Kentucky. Create your account and opt for a listing plan. Then enter property details and sign the listing agreement.

What is the best For Sale By Owner MLS listing service in Kentucky?

Houzeo.com is the best FSBO MLS listing service in Kentucky. It provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Where can I list my home For Sale By Owner for free in Kentucky?

You can list your home for free on ForSaleByOwner.com, Zillow, and classifieds websites like Craigslist.

What to look for in an FSBO website?

When opting for an FSBO website, look for user-friendly interfaces, online visibility, and features like listing customization and marketing tools. Also, you should list your home on the KY MLS for maximum exposure.

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