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11 min read Jan 31, 2024

Discount Real Estate Brokers in Kentucky (2024 Updates)

From Louisville to Lexington, home sellers across Kentucky are saving thousands on the traditional 6% real estate agent commission. The best discount real estate brokers use cutting-edge technology and stellar customer service making it easy to sell your home in Kentucky.

👉🏻 Key Takeaways

  • Discount real estate brokers will help you list your home for 0.5% to 2% commission. Traditional listing brokers charge 2.5-3%.
  • The discount is on the listing fee. You still have to pay the buyer agent commission, typically 2.5-3%.
  • Discount real estate brokers will save you between $5,000 to $20,000 on average.
  • Houzeo.com is America’s best discount real estate company. Houzeo offers the best combination of maximum exposure, commission savings, cutting-edge tech, and stellar customer service.

We’ve spent thousands of hours researching discount real estate brokers and compiled our list of the best discount real estate brokers.

Rankings: Best Discount Real Estate Brokers in Kentucky

RankDiscount Real Estate Broker / CompanyListing FeeAdditional ChargesMax Savings100% OnlineMobile App
1.Houzeo.com$349
Flat Fee
2.Redfin1.5%
Commission
3.Flat Fee Realty$199
Flat Fee
4.Entry Only$399
Flat Fee
5.Rocket Homes6%
Commission

Reviews: 5 Best Discount Real Estate Brokers in Kentucky

1. Houzeo.com

#1 Discount Real Estate Service

Houzeo.com

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 5 Stars 4.9/5 (8,400+ Reviews)

Houzeo is a top technology-driven real estate platform. It offers 4 different packages:

  • Bronze Package ($399): List your house for 6 months. You can upload 24 house photos.
  • Silver Package ($399+0.5% at Close): List your home for six months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
  • Gold Package ($429+0.5% at Close): This gives you all the benefits of the Silver package. It also provides licensed broker assistance, contract review, etc.
  • Platinum ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12-month. Brokers assist you in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo to all home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.

These are the key features that make Houzeo one of the top discount real estate brokers:

  • Significant Commission Savings: You will pay just a small flat fee to list on MLS. On average, home sellers who used Houzeo saved $11,490.
  • No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
  • Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
  • Max Exposure: Houzeo packages give you access to renowned MLS companies.
  • Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
  • 5-star Customer Service: Dedicated customer support addresses your every concern easy.
  • Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Houzeo is rated “Excellent” by 7,796+ happy customers on Google Reviews and Trustpilot!

Houzeo Reviews: With over 5,000+ happy customers, Houzeo is the most trusted discount real estate broker.

Houzeo is America’s #1 ranked real estate brokerage company. It provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Houzeo’s flat fee feature helps you save thousands on agent commissions. You also get dedicated customer support that makes the home-selling process much easier and effortless.

2. Redfin

Best-In-Class Agents

Redfin.com

Redfin
  • Listing Fee: 1% of Sale Price
  • Available in 80+ U.S. Markets
  • 3.3 Stars 3.4/5 (135+ Reviews)

Redfin is the largest discount real estate company. Its premier agents, with years of experience, help you buy and sell high-end homes. 

  • Listing Price: Redfin charges a 1% listing fee if you want to sell a house and buy your next one with them. It charges a 1.5% listing fee if you decide to just sell your house with Redfin.

👉Our Take: Redfin is a technology-based platform. You can expect transparency and an accurately managed database. However, you may not get complete attention due to their high customer volume.

» Is Redfin Legit? Check the legitimacy of Redfin’s discount broker services

Redfin offers:

  • Competitive Pricing: You pay a listing fee of 1% if you decide to sell and buy with Redfin.
  • Updated Technology: Redfin provides a mobile app, 3D walkthrough, relevant filters, etc. This makes the real estate transaction seamless.
  • National Presence: Redfin covers 80+ markets in the US.

» Redfin Pros and ConsRead about the advantages and drawbacks of Redfin services.

The disadvantages of using Redfin are:

  • Pricing Inaccuracy: Many sellers have complained about certain factors like, lot area, a gated compound, or a city location not getting considered during valuation.
  • Long Time for Listing: As per Redfin’s agreement, it takes almost 15-18 days to verify the seller’s property and list their house.
  • Lack of Customer Service: There has been negative feedback about lack of personal attention by Redfin salaried agents.

Redfin has an average rating of 3.4 out of 5 stars on Yelp and average 3.7 out of 5 stars on Google.

» Redfin Reviews: The reality of 1% fees, pros, cons, and alternatives!

Redfin was headquartered in Seattle in 2002 by Mr. David Eraker. It covers 80+ markets in the US. They have an operating business license in New York as Redfin Real Estate.

It provides an elaborate listing agreement with a marketing plan for your home. However, this agreement specifies an 18-day timeframe for listing your property. Additionally, some customers have expressed concerns about the agent’s professionalism.

3. Flat Fee Realty

GREAT SAVINGS

Flat Fee Realty

Flat Fee Realty
  • Listing Fee: $139 (varies)
  • Not enough credible sources.

Flat Fee Realty offers a single Flat Fee MLS package, the price of which varies by state. The listing agent also retains a small percentage of the buyer broker’s commission.

  • Standard services included in the flat fee package are a listing term of 6 months with six photos. Your listings get syndicated to Zillow, Trulia, and Realtor.com. The package also includes free listing upgrades and state disclosures.

Listing Photos Upgrades: If you want to change your listing photos, you must purchase upgrades separately. You can add up to 25 photos for $50. 

👉 Our Take: Flat Fee Realty is a good option if an affordable plan is your priority. However, the company charges additional fees for optional upgrades like photos. Also, it does not offer any services to home buyers.

Flat Fee Realty is a decent option if you are looking for a low-cost real estate brokerage.

  • Market Exposure: Your listing gets syndicated to the local MLS and other real estate websites like Zillow, Trulia, and Realtor.com.
  • Full Representation: Flat Fee Realty offers a full representation of your property, enabling you to sell your home quickly.
  • Custom Home Search: You can save your home search preferences on their website. Later, you can view homes matching your description as they become available.

In our research, we have found some red flags associated with Flat Fee Realty.

  • Low on Tech: Flat Fee Realty is not 100% online. Some of the processes are carried out manually. Your listing might get delayed.
  • Non-customizable Packages: Flat Fee Realty’s listing package provides no scope for customization. The package is a one-size-fits-all plan, limiting the options you want. 
  • No Buyer Support: Flat Fee Realty isn’t a buyer-focused platform, offering no significant benefits for home buyers.

No credible reviews are found.

Fred Romano owns Flat Fee Realty LLC. The company is a licensed brokerage in Connecticut. In the remaining states, they partner with licensed brokers to list your property on the MLS.

Flat Fee Realty charges 0.10 – 0.25% commission at closing. Even though they claim the buyer agent pays this, the entire commission comes out of the seller’s proceeds.

4. Entry Only

EXPENSIVE PACKAGES

Entry Only

Entry Only
  • Listing Fee: $399
  • High Fees
  • 4.75 Stars 4.8/5 (340+ Reviews)

Entry Only is a discount real estate brokerage with national coverage. They mainly cater to home sellers but have some services for buyers as well.

For Home Sellers:

Entry Only offers 2 flat fee MLS packages and a flat fee full representation package that home sellers can choose from.

  • Basic ($399): Includes a 6-month MLS listing, 20 photos, transaction coordination, flyers, buyer lead forwarding, and a yard sign.
  • Enhanced ($699): All services of the Basic package + contract review.
  • Premium ($999): This is a full-service package. It includes all services of the Enhanced package + negotiations before/after inspections and closing assistance.

For Home Buyers:

  • Buyer’s Rebate: The buyers who choose Entry Only as their representative get upto 50% of the buyer agent’s commission as rebate.

👉 Our Take: We recommend the Enhanced Package for FSBO sellers. Though it is a listing package, it covers the services a home seller needs. For home buyers, the rebate program ensures substantial savings.

Entry Only offers the following advantages:

  • Buyer Lead Forwarding: All email inquiries will be forwarded to the sellers. In addition to this, Entry Only has a 24/7 receptionist service to redirect buyers and agents to sellers.
  • Closing Assistance: Entry Only strives to make the closing process smoother by coordinating with buyer agents, lenders, appraisers, home inspectors, attorneys, and title companies.
  • 2x Money Back Guarantee: If you are unable to sell your house through Entry Only, they offer a referral to a local traditional broker in your area. In addition to this, they provide a rebate of two times your listing fee (up to $999).
  • Buyer Services: Home buyers get assistance with property search, tours, offers, negotiation, contracts, and closing.

Entry Only offers the following disadvantages:

  • Expensive Upgrades: Entry Only offers a significant number of listing upgrades. However, the ones that may boost the sale of your house, like a higher number of photographs, expedited MLS entry, and secondary MLS listing, are steeply-priced.

Entry Only has a rating of 4.8 out of 5 on Trustpilot.

Entry Only is a part of the HomeZu network. With more than 20 years of experience, Jason Saphire, the managing broker, has cultivated an excellent reputation in the industry.

However, the company’s add-on services are not as competitively priced as their packages. Past sellers appreciate their low turnaround time and prompt service.

5. Rocket Homes

Best For Home Buyers

Rocket Homes

rocket-homes-logo
  • Listing Fee: 6% of sale price
  • 4.75 Stars 4.7/5 (540+ Reviews)

Rocket Homes is a one-stop shop for connecting with agents, browsing listings, and obtaining home finance.

For Home Sellers:

  • 6% Commission: Sellers receive a full-service package including listing, selling, REALTOR® search, personal loan, and mortgage. They get back 1% of the sale price as rebate after closing.

For Home Buyers:

  • Closing Credit: Buyers using Rocket Mortgage and Rocket Homes for financing and purchasing homes get back 1.5% of the loan amount upto $10,000 as closing credit.

👉 Our Take: Rocket Homes is primarily an agent referral service. Sellers pay the standard 6% commission and get just 1% rebate. Buyers benefit more in terms of home financing and closing credits.

Rocket Homes offers the following advantages:

  • Full-Service Agents: Rocket Homes gives access to a large network of full-service agents that take care of the home selling and buying processes.
  • Nationwide Coverage: They have a nationwide network of trusted real estate professionals and cover all the States.
  • Advanced Technology: It is a tech-based real estate service provider that eases transactions through the mobile app.
  • Home Finance: They offer personal loans and Rocket Mortgage. Bundling the services can save thousands of dollars.
  • Professional Guidance: A licensed advisor can help with legal documents, home inspection and appraisals, title resources and closing arrangements.

Rocket Homes has a few drawbacks:

  • Standard Commission: Sellers are expected to pay the full commission of 6% and get only 1% back. Discount real estate brokers offers the same services at a much lower rate.
  • Negative Reviews: Some reviews on Google mention that Rocket Homes deserves a zero star and has been a very traumatic experience.

Rocket Homes has a rating of 4.7 out of 5 on Google.

Rocket Homes and Rocket Mortgage are sister companies. Associated with Quicken, Rocket Homes is an agent referral network.

However, sellers are expected to pay the standard 6% commission, and the 1% rebate is not a substantial money-saver.

What Are Discount Brokers and Companies?

Discount real estate brokers are companies or agents who sell your home for less than the standard 2.5% to 3% commission. Sellers receive basic real estate services at a pre-negotiated fee of 0.5% to 2% or even a flat fee.

The reduced fee can easily save sellers thousands in commissions.

You may be now wondering if their services are comparable to those of a traditional Realtor at this point. Discount real estate brokers in Kentucky typically offer the same services as full-service brokers. The key difference is in pricing.

    🤔 Do you offer buyer agent commission to discount brokerages?

    YES! Most real estate discount brokers and brokerages will recommend you pay a full buyer agent fee. It is typically between 2% and 3% in most states.

    It is vital to pay a competitive commission to the buyer’s agent. This will ensure you sell your home quickly while still receiving the best price possible.

Types of Discount Brokers

Find a discount real estate broker that fits your budget and saves you the most money! The four major types of real estate discount brokerages and companies are as follows:

1. Flat Fee MLS Companies: Flat Fee MLS companies get you on the MLS for a small flat fee saving you thousands in commissions. Best Flat Fee MLS listing companies like Houzeo can get you on the MLS within 48 hours, or even faster!

2. Flat Rate Full-Service Companies: These companies charge a fixed fee instead of the regular 3% commission. This amount can be anywhere between $3,000 and $5,000. A flat rate Realtor is perfect for homes priced on the higher end.

3. Low Commission Estate Agents: Low commission discount brokers offer full-service packages. These are usually priced at 1% or 2%. They cover everything from listing, negotiations, and pricing.

4. Virtual Full Service: A virtual full-service discount broker handles everything online. Companies like Houzeo, also provide full-service options that are 100% online. All services including price negotiation and marketing support are at no additional cost.

Pros and Cons of a Discount Realtor

The primary benefit of working with a discount broker is that they have lower overhead costs. However, a discount broker may not have as much time to communicate. They juggle many clients and may not be available for your queries.

Pros

  • Reduced Fees: You’ll pay less for listing costs. While standard brokers typically charge at least 3%, discount brokers may charge as little as 0.5% to 1%.
  • Full Access to Basic Real Estate Services: You receive the same basic services as you would with a traditional agent. They provide assistance with pricing, marketing, and negotiations.
  • Streamlined Process: A low-cost Realtor facilitates the selling process. They are motivated to work efficiently and eliminate all unnecessary steps from the sales process.

Cons

  • Not Enough Savings: Some discount real estate brokerages in Kentucky may charge hidden fees or sell their services a la carte. This might add to your expenses.
  • Not for First-Time Sellers: Most discount real estate brokerages are digital, so you almost never have to talk to anyone in-person. A first-time seller or buyer who needs some hand-holding may not be able to benefit much.
  • Lack of Personal Attention: Discount brokers in Kentucky handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized services.
  • High Cancellation Fee: A discount real estate broker in Kentucky can charge a minimum withdrawal fee within a specified period of time. Remember to carefully review the terms and conditions of the contract before signing.

Discount Real Estate Brokers to Avoid

Some agent-matching websites advertise themselves as “free”. But in reality, they keep a portion of the commission received by the discount real estate brokers. Because you pay the commission, this amount comes out of your pocket.

For example, List With Clever promotes itself as an informational real estate website that matches sellers with discount real estate agents. Even though Clever claims to be “free”, 25% to 40% of your commission will be directed to Clever as a “Referral Fee”.

» Clever Real Estate: Check out what you lose when you sell or buy with Clever!

💸 Save Thousands in REALTOR Commission



Sell your house with Houzeo.com for a small flat fee – as low as $349!


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How to Choose a Discount Realtor or Company?

It is essential to select the right real estate agent for your home-selling journey. The following are a couple of pointers to assist you with picking the ideal discount broker or company.

1. Savings: Discount real estate brokers in Kentucky have a variety of pricing structures. So, choose one that maximizes savings while still providing all of the services you require.

2. Technology: Choose companies that use cutting-edge technology, offer online paperwork, and have a mobile app.

3. Customer Reviews: Check for online customer reviews. This helps you to get an idea of the kind of services you are going to receive.

How Much Can I Save With a Discount Realtor?

As a seller, you can save anywhere between $1,632 and $ 6,680.

Typically, home sellers pay 6% of total realtor commissions. The total commission is divided between the listing agent (3%) and the buyer’s agent (3%). Discount real estate brokers pre-negotiate a reduced listing agent commission of 1% to 2%.

Therefore, you save a commission of 4% to 5% on your home sale.

As a home buyer, you get a buyer’s rebate – a type of cashback received after the sale. A typical buyer rebate is 1% to 2% of the home’s purchase price. For example, Redfin offers a buyer rebate of 0.5%.

However, in order to qualify for this buyer rebate, buyers must fulfill specific requirements. The most important is the minimum price range.

    🤔 What is a home buyer rebate?

    A Realtor rebate is a type of cashback you receive as a buyer. Some brokerages and agents offer these rebates as an incentive to attract more buyers. Buyer rebates are allowed in 40 states.

Who Should Use a Discount Broker?

Discount Brokers are ideal for sellers and buyers who want to focus on savings.

  • Sellers on a Tight Budget: Homeowners who wish to save money might list with a low-fee Realtor. This can help them save big. 
  • Real Estate Investors: Real estate investors who frequently trade can benefit from low-commission discount brokers.
  • House Flippers: Home flipping is a strategy where an investor purchases a property to renovate it and sell it for a profit. Home flippers can save thousands on agent commissions by selling via discount brokers.

Discount Realtor Near Me

Alternatives to Discount Real Estate Brokers in Kentucky

Here are some options if you do not want to opt for discount real estate agents in Kentucky.

  • Flat Fee MLS Companies: Flat Fee MLS Kentucky companies list your property on your local MLS for a flat fee of a few hundred dollars. You can save on commissions and also take advantage of their technology for a faster sale.
  • List With a Full-Service Realtor: If you need hand-holding, we recommend you hire a full-service in-person Kentucky Realtor. You’ll get all the professional help you need, but you will end up paying a full 5% to 6% commission.
  • Sell to an iBuyer: Many iBuyers, like Opendoor and Offerpad, purchase hundreds of homes in Louisville and other Kentucky markets. iBuyers can be a great option if you’re wondering how to sell your house fast in Kentucky.
  • Sell to Cash Home Buyers: Individual cash home buyers and companies that buy houses for cash in Kentucky make all-cash offers, usually within 24 to 48 hours. Cash buyers let you skip the hassle of listing on the MLS, inspection, appraisal, etc.
  • Sell For Sale By Owner: For Sale By Owner websites will help you list and sell a house by owner in Kentucky and save thousands in listing agent commission. Many FSBO websites will also get you listed on the MLS and help you with FSBO paperwork.

» Best FSBO Sites in Kentucky: We’ve researched and reviewed all the best For Sale By Owner sites. See our rankings!

Savings Calculator

Here’s how much you can save with Houzeo.com!

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Savings in Kentucky!

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  • Traditional Agent 46877

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  • idealagent

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Your savings via Houzeo

$14,705

Houzeo saves you $9,705 more than Redfin!

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Are Discount Brokers Worth It?

YES! There are various advantages to using a discount real estate broker. Using a cheap brokerage can save you a lot of money. The commission savings can be significant.

There are several discounted real estate brokers on the market today, each with its own set of advantages. Examine factors such as listing fees, listing time, services provided, customer service, and coverage before you choose one.

With Houzeo, you can get your home on the MLS for a small flat fee. You get access to cutting-edge tools like offers dashboard, showings management, and many more to make your selling journey easy.

» List My House on MLS in Kentucky: The fastest way to get on the MLS!

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Frequently Asked Questions

How much commission does a Realtor charge in Kentucky?

A Realtor in Kentucky generally charges around 6%.

Are real estate commissions negotiable in Kentucky?

Yes! Real estate commissions in Kentucky are negotiable.

Discount Real Estate Brokers Kentucky

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