6 Best Real Estate Companies in Jacksonville, FL (2024 Updates)

4 mins readJul 21, 2025
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Home prices in Jacksonville, FL have increased by 8.6% Y-O-Y and are now at a whopping $315K. Simultaneously, mortgage rates have witnessed a sharp decline from 7.79% in Oct 2023 to 6.63% in Jan 2024. The market is booming for both sellers and buyers. If you want to sell your home or buy a new one, NOW is the time to do so!

Real estate companies can help you get access to the MLS quickly. Whether you use a Flat Fee MLS company or a discount brokerage, you will receive a quick and affordable real estate transaction.

Top 6 Jacksonville, FL Real Estate Companies:

    For Home Sellers
  1. Houzeo: Best Technology
  2. Real Estate State Force: Best for Marketing Properties
  3. RE/MAX: Expert Assistance
    For Home Buyers
  1. Watson Realty Corp: Best for First Time Buyers
  2. The Keyes Company: Best for Local Market
  3. Premier Plus Realty: Best for Commercial Properties

Best Real Estate Companies for Home Sellers in Jacksonville, FL

Discover the best home-selling companies in the Sunshine State. From lively Miami to the beautiful Gulf Coast, we have found the 3 best companies for you.

1. Houzeo

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4.9/10
11,000+ reviews
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4.9/5
11,000+ reviews

100% ONLINE

Listing Fee: $249
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🚩 Deal Breakers
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Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 3 Flat Fee MLS packages to simplify your home sale.

  • Silver Package – $249 + 0.5% at Close: You can upload 24 photos, and your listing term will be 6 months. You can also make unlimited changes to your listing.
  • Gold Package – $299 + 1% at Close: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
  • Platinum Package – $349 + 1.25% at Close: You get virtual full assistance from a licensed broker and a 12-month listing term.

Houzeo is America’s #1 Flat Fee MLS service because of these reasons:

  • Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, etc., increasing its visibility.
  • Quicker Sale: Houzeo’s Homes For Sale page showcases your home to thousands of buyers, which may result in a faster sale.
  • 100% Online: You can list your home, manage offers, and close deals, all at your fingertips with a powerful mobile app.
  • 5-star Customer Service: You have access to listing support and chat services 6 days a week.
  • No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.

There are no dealbreakers with Houzeo.

» Is Houzeo Legit? Discover why so many homeowners are choosing Houzeo to list their properties.

Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot. Homeowners also praise the Houzeo Mobile App, which helps them list, manage, and close their home sales seamlessly—right from their phones.

» Houzeo Reviews: Rated “Excellent” by 11,000+ happy home sellers.

👉 Our Take: We recommend Houzeo’s Gold Plan for most home sellers. It gives you maximum exposure, highest savings, and access to Houzeo technology features. A licensed broker will also assist you with pricing your home, offer negotiations, inspection, and closing.

2. Real Estate Sales Force

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4.3/10
10+ reviews
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4.3/5
10+ reviews

BEST FOR MARKETING PROPERTIES

3% - 6% Commission
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Real Estate Sales Force has its headquarters in Coral Gables, FL. Based on customer reviews, RESF typically charges a commission of 3% to 6%.

👉 Our Take: Real Estate Sales Force is worth considering for South Florida sellers due to its extensive local network and comprehensive marketing approach. However, you’ll need to contact them directly for pricing details, as this information isn’t readily available online.

Here are the key highlights of Real Estate Sales Force:

  • Local Expertise: With over 15 years of experience in South Florida, RESF has in-depth knowledge of the local real estate market.
  • Large Agent Network: RESF has more than 450 experienced agents working across five offices.
  • Comprehensive Visual Services: RESF offers professional photography, videography, and virtual tours to showcase properties effectively.

Here are some dealbreakers for Real Estate Sales Force:

  • Lack of Pricing Transparency: The absence of clear pricing information on their website may deter some potential clients.
  • Limited coverage: It only operates in South Florida which can restrict your access to broader market opportunities.

Real Estate Sales Force is rated 4.3 stars on Yelp.

Since 2005, Real Estate State Force has been providing its services to home sellers in South Florida. RESF has 5 offices with a team of over 450 experienced agents.

Moreover, previous customers have praised the company for its tech skills and smart marketing.

3. RE/MAX

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1/10
300+ reviews
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1/5
300+ reviews

Good Exposure

3% - 6% Commission
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RE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.

  • No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.

👉 Our Take: RE/MAX is known for its reputation and credibility. It is a solid choice for home sellers due to its extensive network and experienced agents. The company offers unparalleled exposure for your property.

Here are the key features of RE/MAX:

  • Global Reach: RE/MAX has over 135,000 agents, and its network is spread over 100 countries.
  • Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
  • Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.

Here are some drawbacks of RE/MAX:

  • Limited Discount Options: The company focuses on traditional full-service brokerage rather than discount or low-cost options.
  • Inconsistent Service: Service quality may vary depending on the local franchise office.

RE/MAX has a poor rating of  1 out of 5 stars from 300+ users on Consumer Affairs.

RE/MAX, LLC is part of RE/MAX Holdings, which is one of the world’s largest real estate franchisors. The company operates in over 100 countries and has more than 100,000 agents worldwide.

RE/MAX provides expert assistance to the sellers. However, previous customers have complained about a lack of communication from its agents.

Best Real Estate Companies for Home Buyers in Jacksonville, FL

Explore the top home-buying companies in Jacksonville, FL. From Arlington to Westside, you can discover affordable Jacksonville real estate listings.

1. Watson Realty Corp.

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4.9/10
1,200+ reviews
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4.9/5
1,200+ reviews

Best For First Time Buyers

Up to 6% Commission
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Watson Realty Corp. offers these services to home sellers:

  • Full-Service Representation: You get comprehensive services, including marketing, showing management, negotiation, and closing coordination.
  • Professional Marketing: Agents utilize Watson’s marketing resources and showcase your property to potential buyers effectively.
  • Relocation Services: Watson Realty Corp. provides relocation assistance for sellers moving out of the area.

For home buyers, Watson Realty Corp. is a good choice because:

  • Local Agent Guidance: Buyers work with local agents who can provide insights into specific neighborhoods, schools, and market conditions.
  • Property Search: Agents who have local expertise help you to find suitable properties and arrange showings.
  • Additional Assistance: Agents help you craft competitive offers and negotiate terms. You also get negotiation-related help during the closing process.

Here are the key highlights of Watson Realty Corp:

  • Personalized Service: Clients appreciate the agents’ local knowledge, professionalism, and guidance throughout the buying or selling process.
  • Mobile Home Search App: They offer a mobile app to search for properties on the MLS. The app allow users to save favorites too.
  • Smooth Transactions: Watson Realty listens to clients’ needs and delivers solutions that make real estate transactions smoother and more efficient.
  • Comprehensive Support: The company provides title, mortgage, and relocation services to support their clients’ needs.

Some major drawbacks that we found were:

  • Regional Focus: Watson Realty Corp’s services are primarily confined to Florida and Southern Georgia, limiting options for those outside these areas.
  • Traditional Commission Rates: As a traditional brokerage, sellers can expect to pay standard real estate commission.
  • Limited Online Transparency on Fees: Watson Realty Corp doesn’t publish their commission structure online. You need to negotiate with individual agents.

Watson Realty Group is rated 4.9 stars on Zillow.

Watson Realty Corp. offers full seller support including home valuation, marketing, and transaction management, alongside a strong regional network for broader reach. For buyers, agents provide personalized assistance like pricing analysis, negotiation support, mortgage management, etc.

Watson Realty Corp. provides services that cater to all types of real estate needs. They offer services in residential, commercial, rental, relocation, and also home construction.

Watson Realty Corp. also provides title insurance and mortgage services and has a separate portal dedicated to tenants. However, a few clients have complained about their customer service.

2. The Keyes Company

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4.9/10
50+ reviews  
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4.9/5
50+ reviews  

Best for Local Market

Based in Coastal South Florida
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The Keyes Company is a full-service real estate brokerage. It specializes in dealing with residential and commercial properties in Florida.

  • No Service Fee: The Keyes Company does not charge home buyers any fee for its services.

👉 Our Take: The Company provides buyers with access to title insurance, mortgage, and property management services. We recommend this company for buyers who value convenience and local expertise in South Florida.

The top features of The Keyes Company include:

  • Extensive Property Database: The company’s website features a user-friendly property search tool with detailed filters like property type, price range, and virtual tours.
  • Luxury Division: Its Illustrated Properties Luxury Collection caters to high-end buyers, offering access to exclusive listings and personalized services.

Here is a drawback we have found about the company:

  • Outdated Property Listings: There have been reports of the website not updating property statuses quickly enough.
  • Traditional Brokerage Model: The company follows a traditional real estate brokerage model, which might not appeal to clients looking for more tech-focused alternatives.

The Keyes Company is rated 4.9 out of 5 stars from 50+ users on ratemyagent.

The Keyes Company is a full-service real estate brokerage operating in Jacksonville, FL since 1926. It has over 50 offices and 3,000 Realtors who can assist buyers and sellers.

However, previous customers have also stated that they received unpleasant treatment and complained of poor work quality.

3. Premier Plus Realty

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4.7/10
60+ reviews
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4.7/5
60+ reviews

BEST FOR COMMERCIAL PROPERTIES

Based in Southwest Florida
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Premiere Plus Realty is a real estate company headquartered in Naples, Florida. They deal in luxury homes, waterfront properties, residential, commercial, and rental properties.

  • No Service Fee: Premiere Plus Realty does not charge home buyers any fee for its services.

👉 Our Take: We recommend Premiere Plus Realty for its all-in-one service, including mortgage and title assistance. Their personalized email updates keep you informed about new listings and market trends.

Here are the highlights of Premiere Plus Realty:

  • Expert Negotiation: The agents are skilled negotiators and can help you secure a favorable purchase price for your dream home.
  • Tailored Property Search: It tailors your home search by considering your budget, desired location, property type, and specific features you’re looking for.

Here are some of the dealbreakers of PPR:

  • Smaller Team: While this can translate to personalized service, it might also lead to limited agent availability during peak market time.
  • Post-Purchase Support: Some previous clients have reported limited support after closing on their property.

Premiere Plus Realty has a 4.7 out of 5 rating from 60+ users on Google.

Premier Plus Realty has 19 years of experience with over 1,500 real estate agents associated with them. Also, they are a member of LuxuryRealEstate.com and the Who’s Who of Luxury Real Estate.

Moreover, they have Premiere Plus Realty Luxury specialists if you are searching for luxury properties.

How to Choose the Best Real Estate Company in Jacksonville FL?

You can choose the best real estate company in Jacksonville, FL based on these factors:

  • Strong Technology: A company’s website should have robust technology that can make selling or buying a house faster and more efficient. Also, look for features like virtual tours, high-quality photos, and user-friendly interfaces.
  • Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that offers prompt and also have helpful customer service.
  • Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.
Flat-Fee-MLS-Florida

Final Word

Real estate companies help you ace your home selling or buying journey. However, before you choose a real estate company in Jacksonville, we suggest you conduct thorough research.

The basic requirements for a good real estate company are experienced and dedicated agents, maximum savings, tech-savvy, and quick transactions. With Houzeo, you get all these factors on one single platform.

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

How to List on MLS With Houzeo?

5 Easy Steps to List on MLS with Houzeo as FSBO

Start Your MLS Listing NOW!

» Need More Clarity? Read these exclusive Houzeo reviews and learn why Houzeo is Jacksonville’s best home buying and selling website.

Frequently Asked Questions

Which is the best real estate company in Jacksonville, FL?

The best company in Jacksonville is Houzeo. It offers sellers maximum savings, advanced technology, 5-star customer support, 100% online experience, and listing exposure.

» Best Real Estate Companies in Jacksonville: Find out the top companies in Jacksonville.

What are the best real estate companies for buyers in Jacksonville, FL?

The best real estate companies for home buyers in Jacksonville are Watson Realty Corp., The Keyes Company, and Premier Plus Realty. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.

How can I sell my property quickly in Jacksonville, FL?

You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in Jacksonville.