$32,500—that’s what you’re paying an agent to list your home on the MLS, set the price, review contracts, and negotiate offers. But here’s a secret: New Jersey discount brokers get all that done for a fraction of the cost!
Houzeo, New Jersey’s #1 discount real estate service, offers virtual full-service assistance for just $349. That’s thousands of dollars in your pocket! Prefer in-person Realtor help? Clever Real Estate, with its 1.5% agent fee, is the next best option.
Key Takeaways:
- Discount real estate brokers save thousands in commission while still offering professional support.
- The 6 best discount brokers in New Jersey are Houzeo, Clever Real Estate, Ideal Agent, NJ Real Estate Boutique, Houwzer, and Redfin.
- Houzeo is the best discount real estate service in New Jersey. You get virtual full-service support, high-tech tools to manage your offers, and 5-star customer support.
- Clever Real Estate ranks second because of their in-person, full-service Realtor assistance and 4.9-star rating.
Rankings: 6 Best New Jersey Discount Real Estate Brokers
| Rank | Discount Real Estate Broker / Company | Total Commission | MLS Access | 100% Online | 5-Star Customer Support* |
|---|---|---|---|---|---|
| 1. | Houzeo | $349 Flat Fee | ✅ | ✅ | ✅ |
| 2. | Clever Real Estate | 1.5% Commission | ✅ | ❌ | ✅ |
| 3. | IDEAL AGENT | 2% Commission | ✅ | ❌ | ✅ |
| 4. | NJ Real Estate Boutique | 1% Commission | ✅ | ❌ | ✅ |
| 5. | Houwzer | 1% Commission | ✅ | ❌ | ✅ |
| 6. | Redfin | 1.5% Commission | ✅ | ❌ | ❌ |
*Companies rated 4.75 stars and above are considered 5-star.
How Do We Rank Discount Brokers?
We have evaluated the discount real estate agencies in America based on the following factors:
- Customer Ratings and Reviews: We prioritize feedback from real users. Ratings and reviews from trusted platforms like Google and Trustpilot play a major role in our analysis.
- Range and Quality of Services: Brokers that provide well-rounded, all-inclusive packages without requiring costly add-ons are rated higher. While those with limited tools rank low.
- Pricing and Charges: We have evaluated brokers based on the services they provide. Those with more services and lower prices are scored higher.
- Additional Fees: Extra fees for services like document handling, photography, lockboxes, etc. are carefully reviewed. We also take customer feedback for hidden charges into account.
Types of Discount Real Estate Brokers
New Jersey sellers can choose from two main types of discount real estate brokers. Each of these caters to the unique needs of the home sellers:
- Flat Rate Discount Brokers: Also known as Flat Fee MLS companies, they charge a fixed upfront fee to list your home on the MLS. A Flat Fee MLS service costs between $399 to $4,000. These services offer maximum exposure for a low fee.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, this percentage is lower than the traditional 3%. Depending on the broker, these rates may vary from 1% to 2.5%.
Reviews: 6 Top Discount Real Estate Brokers in New Jersey
1. Houzeo:
BEST DISCOUNT REAL ESTATE SERVICE
Listing Fee: $249Houzeo dominates the discount real estate market in the Garden State with 20M+ active New Jersey real estate listings on its platform. You get to choose from 3 packages:
- Silver Package – $249: Your home is listed on your local MLS with 24 photos for 6 months. It is also visible on Zillow, Trulia, etc. You get unlimited listing changes, open houses, and tools like Houzeo Showings and Houzeo offers.
- Gold Package – $299: You get all the benefits in the Silver package plus maximum photos and licensed broker assistance. You also get seller disclosures and a premium yard sign that makes your listing pop.
- Platinum Package – $349: You get everything in the Gold Package, along with virtual full-service support and a personal concierge. Plus, all the buyer and agent calls are forwarded to you along with a 12-month listing term.
Note: Expect an additional fee of 0.5% to 1.25% at closing.
Here are the key reasons why Houzeo is one of the top discount real estate services:
- Max Savings: Houzeo’s flat fee packages help you skip agent commissions. Plus, with the Platinum package, you get professional assistance similar to that of traditional agents.
- 100% Online: You can manage your listing, showings, and negotiations from your phone with the Houzeo Mobile App.
- Instant Social Sharing: You can post your home listing across Facebook, WhatsApp, LinkedIn, and X in an instant.
- 5-Star Customer Service: Houzeo has a 5-star customer support and chat service. You can access them 6 days a week.
- No Hidden Charges: All costs are disclosed upfront on Houzeo’s website, so you don’t have to worry about any hidden fees.
There are no dealbreakers with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google and Trustpilot.
Houzeo Reviews: With over 11,100 happy customers, Houzeo is the most trusted discount real estate broker.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It combines Houzeo’s advanced technology, maximum exposure, 5-star customer service, and licensed broker assistance. Plus, you can save 2% to 5% on commissions at closing.
2. Clever Real Estate
IN-PERSON REALTOR ASSISTANCE
Listing Fee: 1.5% CommissionClever Real Estate offers 1 full-service package with in-person agent assistance:
- 1.5% Commission: Your property is listed on the MLS by your chosen agent. You also get assistance with pricing your home, professional photography, marketing, negotiations, and closing. The 1.5% listing fee comes with a minimum commission of $3,000.
Here are the reasons why Clever Real Estate can be a good choice for you:
- No Upfront Fee: You pay nothing to list your property. Commission is only due when your home sells.
- No Obligation Process: You can interview agents with no obligation. A listing agreement and commission are only paid if you sign and close with an agent
- Full-Service Agent Experience: You get matched with a full-service local agent who helps you from listing to closing. They also use creative ways to market your house, like professional photography, and help with closing paperwork.
- Nationwide Agent Network: Clever works with top-rated agents from major brokerages like Keller Williams and RE/MAX. Every agent has at least 5+ years of experience, a strong sales record, and positive customer reviews. Clever’s network spans all 50 states.
- Buyer Cashback Program: If you’re a buyer, you could get a cashback of $250 (if you buy with Clever) or $500 (if you buy and sell with Clever). This money can help with moving, furniture, or closing costs.
Here’s one drawback of working with Clever Real Estate:
- High Minimum Fee: There’s a minimum listing fee of $3,000. This isn’t ideal for homes under $200,000 or fix-uppers.
Clever Real Estate has a rating of 4.9 out of 5 stars based on 3,696 reviews on Trustpilot.
Clever Real Estate Reviews: Read why Clever Real Estate is the best choice for in-person assistance.
👉 Our Take: We recommend Clever Real Estate for first-time sellers. Their full-service agents guide you throughout your home sale process with no upfront fees. You get in-person Realtor assistance at just 1.5% commission.
3. IDEAL AGENT
LOCAL EXPERTS
Listing Fee: 2% CommissionIdeal Agent offers a single package to help you sell your home with full-service support from a top 1% local agent:
- MLS Listing Plan: You pay a 2% commission on your home’s sale price. This includes full-service support from a top 1% agent, who helps you list on the MLS, handles marketing, coordinates showings, provides pricing guidance, facilitates negotiations, and ensures a seamless closing process. Buyer’s agent commission is paid separately.
Here are some advantages of Ideal Agent:
- Lower Commission: You only pay a 2% listing fee, less than the typical 2.5%–3% charged by traditional agents.
- Top Agent Support: You get comprehensive assistance from a top 1% local agent, including MLS listing, creative marketing efforts, showings, pricing, negotiations, and closing coordination.
- No Upfront Costs: There are no fees to get started and no obligation to commit.
In our research, we found the following drawbacks of the Ideal Agent:
- No Agent Choice: Sellers are matched with a local top 1% agent without the ability to choose their own agent, which may limit personalization and fit.
- Buyer’s Agent Commission Paid Separately: The buyer’s agent commission is not included and must be negotiated separately, potentially adding to overall seller costs.
- Minimum Fee Applies for Lower-Priced Homes: A minimum $3,000 commission applies for homes priced below $150,000, which may be steep for lower-priced properties.
👉 Our Take: We recommend Ideal Agent for sellers seeking full-service support from a top 1% agent at a reduced 2% commission. However, you can’t choose your agent; buyer’s agent commission is extra, and the $3,000 minimum fee may be costly for lower-priced homes.
4. NJ Real Estate Boutique
SINGLE PACKAGE
Listing Fee: $395NJ Real Estate Boutique offers a single package that helps you list on the MLS:
- Flat Fee MLS Listing Plan – $395: You can list your home for 6 months with max photos allowed by the MLS. You also get unlimited listing changes, open house advertisements, customer support and free documents.
Here are some advantages of NJ Real Estate Boutique:
- Free Documents and Unlimited Updates: You get unlimited listing changes, seller’s disclosures, and other documents for free.
- Buyer Lead Forwarding: A FSBO yard sign with a 1-888 number will forward buyer leads and calls directly to you, without any involvement from an agent.
- Flexible Cancellation: NJ Real Estate Boutique lets you cancel your listing before it is live on the MLS for free.
In our research, we found the following drawbacks of NJ Real Estate Boutique:
- Limited Agent Support: Their package does not include agent assistance. This means you’re responsible for managing all the aspects of the home-selling process.
- Extra Costs for Add-Ons: Services like professional photos or agent-hosted open houses come with extra costs.
- Lack of Customer Support: Some customer reviews on different platforms mention a lack of response from the customer support team. Their calls, texts, and emails were often unanswered.
NJ Real Estate Boutique has a rating of 4.9 out of 5 stars from 75+ Google reviews.
👉 Our Take: We recommend NJ Real Estate Boutique to experienced sellers who don't need much assistance with marketing and negotiations. However, you don't get tools for listing and showing management, calculating your closing costs, etc.
5. Houwzer
FAIR PRICING
Listing Fee: 1% CommissionHouwzer offers a streamlined, transparent real estate experience with full-service support from the top 1% of real estate agents:
- MLS Listing Plan: You pay a 1% listing commission. You get top agents who list on the MLS, manage marketing, coordinate showings, provide pricing guidance, negotiate, and ensure a smooth closing.
Here are some advantages of Houwzer:
- Top Agent Support: Expert agents handle the complete selling process from listing to closing for a fraction of traditional fees.
- In-House Title Services: You save on costly closings with their integrated Newfound Title services.
- Transparent Process: There are no hidden fees or unpleasant surprises at closing.
- Dedicated Team: You get a team of licensed professionals 7 days a week for personalized guidance.
In our research, we found the following drawbacks with the Ideal Agent:
- Inconsistent Agent Quality: Agent experience and professionalism can vary, which may impact the quality of service.
- Salaried Agent Motivation: Agents may lack the same incentive as commission-driven agents to negotiate aggressively.
- Limited Agent Choice: You cannot choose your agent, which may affect personalization and fit.
Ideal Agent has a rating of 4.8 out of 5 stars based on 390+ reviews on Google.
👉 Our Take: We recommend Houwzer for sellers who want full-service support from top 1% agents. You get transparent pricing, in-house title services, and a dedicated team. However, agent quality may vary, communication can be delayed, salaried agents may lack strong motivation, and you cannot choose your agent.
6. Redfin
NATIONWIDE BROKERAGE
1.5% Listing FeeRedfin offers two packages for home sellers based on the type of properties they want to sell.
- Redfin Full-Service Agent – 1.5% Commission: It is a standard full-service package for listing, marketing and closing your sale.
- Redfin Premier Agent – 1.5% Commission: This is a high-end service for luxury properties that includes additional marketing and services for high-end buyers.
Note: If the sellers buy a property with Redfin, they have to pay only 1% of commission as listing fee instead of 1.5%.
Here are some advantages of choosing Redfin:
- Advanced Technology: Redfin is primarily known for its high-tech platform and mobile app.
- Near Nationwide Coverage: Redfin covers 50 states in the US.
- Assistance Through Closing: Redfin agents guide you through paperwork, marketing plans, and negotiations to make your closing easy and faster.
Here are some drawbacks of Redfin based on their customer reviews:
- Pricing Inaccuracy: Many sellers have complained that a lot area, a gated compound, or a city location are not considered during valuation.
- Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
- Lack of Customer Service: There are a few negative reviews about the lack of personal attention by Redfin agents.
- Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
- Lack of Personalized Services: Due to agents handling multiple clients at once, customers have often complained that Redfin agents are not able to give personalized service.
Redfin has 3.7 out of 5 stars from 30+ reviews on Google.
» Redfin Reviews: Read more to make an informed decision before selling your home.
👉 Our Take: We recommend Redfin for its advanced technology. However, some flat fee services offer you the same technology and more at much lower costs.
Discount Brokers vs. Traditional Agents in New Jersey
Are you wondering how to sell your home in New Jersey? Confused whether to choose a discount broker or a traditional agent? Here’s a comparison between the two to help you make an informed decision:
| Features | Discount Brokers | Traditional Agents |
| Savings on Commissions | ✅ | ❌ |
| Faster Listing Process | ✅ | ❌ |
| Showings Management Tool | ✅ | ❌ |
| Offer Negotiation | ✅ | ✅ |
| Listing Changes | ✅ | ✅ |
Discount real estate brokers offer you full control and expert support at a commission rate of less than 3%, helping you manage your sale efficiently. Full-service brokers have physical offices and higher fees, which means you pay more for the same basic services.
How Much Can You Save With a Discount Real Estate Broker in New Jersey?
Almost $19,000! That’s how much you can save with discount real estate brokers, who typically charge a low 1% to 2% fee. On the other hand, you have to pay a steep 5% to 6% of your home sale price to traditional agents, which quickly adds up to thousands.
Let’s understand this with an example:
On a median home of $410,100, you would pay $32,946 to a traditional agent. However, with a discount real estate platform like Houzeo, you can save $19,131! You can use these savings to enjoy a summer at the Jersey Shore or build a backyard deck for family barbecues.
✅ Benefits of Discount Real Estate Brokers
Here’s why discount real estate brokers might be the right choice for you:
- Lower Commission Fees: You pay only 1% to 2% in agent fees instead of 6%. So, you save thousands in real estate commissions in New Jersey.
- Flexible Packages: Depending on the level of support you need, you can choose from a variety of plans, whether it’s a Flat Fee MLS listing or a full-support package.
- Advanced Technology: Some New Jersey discount real estate services like Houzeo offer high-tech tools like showings and offer management platforms, a mobile app, etc. These tools streamline your home sale.
Discount brokers offer a cost-effective option for confident investors to execute trades without paying the high fees charged by full-service brokers.
❌ Drawbacks of Discount Real Estate Brokers
- Limited Agent Support in Basic Plans: Some services may not help with pricing, offer negotiations, or closing in their basic plans.
- Inconsistent Service Quality: Discount agents handle multiple homes simultaneously. This may affect the service quality you receive and delay your home-selling timeline.
- Additional Costs: Some agents offer specific services like scheduling showings and open houses or professional photography at extra costs. This can increase the overall cost of selling your house.
- High Cancellation Fees: A few discount brokers may charge high cancellation fees even if you want to cancel the plan before your property is listed.
Types of Discount Real Estate Brokers in New Jersey
New Jersey sellers can choose from two main types of discount real estate brokers:
- Flat Rate Discount Brokers: They list your home on the MLS for a flat fee instead of a 3% commission. It can cost between $249 to over $4,000. This deal offers maximum exposure and agent assistance for a low fee.
- Fixed Percentage Discount Brokers: These brokers charge a fixed percentage of your home’s sale price. Typically, it is lower than the traditional 3%. Depending on the New Jersey real estate brokerage you choose, these rates may vary from 1% to 2.5%.
If you’re selling a luxury property in Alpine, Short Hills, or any other upscale New Jersey market, a flat-rate broker is a smart choice. Since their fee remains the same regardless of your home’s price, you can save on paying a high percentage-based commission.
What Tools Are Used by Discount Brokers in New Jersey?
Discount real estate brokers in New Jersey use technology to lower costs and simplify the home-selling process. With tools like online dashboards and offer management, they let you handle most of the process digitally.
However, Houzeo takes it to the next level with smarter technology, greater control, and a seamless online experience tailored for today’s home sellers. With Houzeo, you get tools like:
- E-Signature and Digital Documents: Sign and submit paperwork online for faster processing and a 100% online experience.
- Mobile App: List your home, schedule showings, compare offers- all with the Houzeo mobile app.
- Pricing Tools and CMA Access: Use Houzeo’s Home Worth Calculator and get an estimate of your house’s approximate value.
It’s an online tool that lets you review, compare, and respond to offers digitally. With platforms like Houzeo, you can negotiate directly with buyers and accept or reject offers from your dashboard.
Real estate agents use technology to make buying and selling easier—CRM tools for client management, marketing platforms, AI for analytics and copy-writing, and VR tours for immersive property viewings. They also rely on e-signatures and transaction management systems to streamline deals. Discount brokers leverage the same tech, so you get professional service at a fraction of the cost.
How to Choose the Right New Jersey Discount Real Estate Broker?
Choosing the right discount listing agent can feel like navigating a busy Garden State Parkway, tricky but not impossible! Here’s how to make the right decision in New Jersey:
- Assess Your Selling Needs: Consider whether you need full-service support or just a basic MLS listing. If you can handle the negotiations and closing paperwork yourself, you can go for basic listing-only plans.
- Compare Pricing and Services: Check the list of services and their prices from different companies. Ensure the company you choose doesn’t have any hidden fees that will increase your overall expenses.
- Evaluate Technology and Tools: Check to see if your discount broker provides tools for offer and showing management. Also, ensure the home is visible to serious buyers browsing for properties for sale in New Jersey.
- Check Agent Support: Some companies offer virtual support, while others provide dedicated agents. Make the decision based on your requirements.
- Read Customer Reviews: Check platforms like Google, Trustpilot, and BBB for authentic reviews. Take note of closing success stories, responsiveness, and service quality.
When Not to Choose a New Jersey Discount Broker?
While discount real estate brokers work well for many sellers, their basic plans often come with limited services. In some situations, you may need the support and expertise of a full-service agent. Here are cases where a discount broker may not be the right fit:
- You’re Selling a Luxury or High-End Property: High-value homes in Alpine, Short Hills, or Saddle River often require premium marketing, professional staging, and strategic negotiations. Luxury buyers in these markets expect a full-service experience that some discount brokers may not provide.
- Your Sale is Legally or Logistically Complex: A property in probate, trust, shared ownership, or liens can be hard to sell. So, along with a full-service broker, it’s also best to choose a real estate attorney.
Alternatives to Discount Real Estate Brokers in New Jersey
Here are some other options to consider for selling a house in New Jersey:
- Flat Fee MLS: With Flat Fee MLS services in New Jersey, you pay a small upfront fee to get your home on the MLS. It’s a cost-effective way to reach buyers while managing the sale yourself and saving thousands in commissions.
- For Sale By Owner Websites: If you can roll up your sleeves and handle everything from listing to closing, along with the paperwork, you should sell FSBO. However, choose a For Sale By Owner website in New Jersey that provides MLS access and 5-star customer support.
- Full-Service Realtor: Don’t want the stress of doing it all? Opt for a traditional real estate agent. However, you’ll have to pay a 6% agent fee.
- Cash Buyers: Cash home buyers in New Jersey, such as We Buy Ugly Houses, Opendoor, and Garden State Cash Homes, actively look for homes on the MLS. If you want to avoid repairs and sell your home fast for cash, this can be your best bet!
Should You Choose Discount Real Estate Brokers in New Jersey?
Yes, in New Jersey’s real estate market, discount brokers are a smart way to save thousands on commissions without compromising on service. Platforms like Houzeo offer MLS exposure, digital tools, and top-rated support with plans starting at just $249.
» Houzeo Reviews: Find out what customers have to say about Houzeo—New Jersey’s best home-selling website.
