$14,000—that’s what you’re paying an agent to list your home on the MLS, set the price, review contracts, and negotiate offers. But here’s a secret: Jacksonville discount brokers get all that done for a fraction of the cost!
Houzeo, Jacksonville’s #1 discount real estate service, offers virtual full-service assistance for just $349. That’s thousands of dollars in your pocket!
Key Takeaways:
- Discount real estate brokers save thousands in commission while still offering professional support.
- The 6 best discount brokers in Jacksonville are Houzeo, Clever Real Estate, Houwzer, SimpleShowing, Redfin, and UpNest.
- Houzeo is the best discount real estate service in Jacksonville. You get virtual full-service support, high-tech tools to manage your offers, and 5-star customer support.
- Clever ranks second because of their high professionalism, excellent communication, and 5-star rating.
- Beware of hidden fees when selecting a discount broker. Pricing varies by region, so read the fine print.
- Assess crucial factors such as pricing, service quality, and transparency to make an informed and confident decision.
Rankings: Top 6 Jacksonville Discount Real Estate Brokers
We’ve listed the top 6 discount real estate brokers in the River City based on how much you can save on an average $300,000 home.
| Rank | Discount Real Estate Broker / Company | Listing Fee | Max Savings | 100% Online | 5-Star Reviews* | Mobile App |
|---|---|---|---|---|---|---|
| 1. | Houzeo.com | $349 Flat Fee | ✅ | ✅ | ✅ | ✅ |
| 2. | Clever Real Estate | 1.5% Commission | ❌ | ❌ | ✅ | ❌ |
| 3. | Houwzer | $5,000 Flat Fee | ❌ | ❌ | ❌ | ❌ |
| 4. | SimpleShowing | 1% Commission | ❌ | ❌ | ❌ | ✅ |
| 5. | Redfin | 1% Commissiona | ❌ | ❌ | ❌ | ✅ |
| 6. | UpNest | 4.3% or As decided by the agent | ❌ | ❌ | ❌ | ✅ |
Types of Real Estate Discount Brokers in Jacksonville
There are two types of Jacksonville discount real estate brokers:
- Flat Rate Discount Brokers: Also called Flat Fee MLS companies, these discount realty services let you list your home for a fixed upfront fee. A Flat Fee MLS Florida listing service costs between $399 to $4,000.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, it is anything lower than the traditional 3% fee: 1%, 1.5%, 2% or 2.5%, etc.
Reviews: 3 Best Flat Rate Discount Real Estate Companies in Jacksonville
1. Houzeo.com
BEST DISCOUNT REAL ESTATE SERVICE
Listing Fee: $249Houzeo leads in discount real estate services with 20M+ active real estate listings on its platform. You get to choose from 3 packages:
- Silver Package – $249: Your home is listed on your local MLS with 24 photos for 6 months. It is also visible on Zillow, Trulia, etc. You get unlimited listing changes, open houses, and tools like Houzeo Showings and Houzeo offers.
- Gold Package – $299: You get all the benefits in the Silver package plus maximum photos and licensed broker assistance in this package. You also get seller disclosures and a premium yard sign that makes your listing pop.
- Platinum Package – $349: You get everything in the Gold Package, along with virtual full-service support and a personal concierge. Plus, all the buyer and agent calls are forwarded to you along with a 12-month listing term.
Note: Expect an additional fee of 0.5% to 1.25% at closing.
Here are the key reasons why Houzeo is one of the top discount real estate services:
- Max Savings: Houzeo’s flat fee packages help you skip agent commissions. Plus, with Platinum package, you get professional assistance similar to that of traditional agents.
- 100% Online: You can manage your listing, showings, and negotiations from your phone with the Houzeo Mobile App.
- Instant Social Sharing: You can post your home listing across Facebook, WhatsApp, LinkedIn, and X in an instant.
- 5-Star Customer Service: Houzeo has a 5-star customer support and chat service. You can access them 6 days a week.
- No Hidden Charges: All costs are disclosed upfront on Houzeo’s website, so you don’t have to worry about any hidden fees.
There are no dealbreakers with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google and Trustpilot.
» Houzeo Reviews: With over 11,100 happy customers, Houzeo is the most trusted discount real estate broker.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It combines Houzeo’s advanced technology, maximum exposure, 5-star customer service, and virtual broker assistance. Plus, you can save 2% to 5% on commissions at closing.
Houzeo is Jacksonville’s #1 ranked real estate brokerage company. It provides an unbeatable combination of maximum savings, and 5-star customer support, and is available both on iOS and Android platforms.
2. Clever Real Estate
IN-PERSON REALTOR ASSISTANCE
Listing Fee: 1.5% CommissionClever Real Estate offers 1 full-service package with in-person agent assistance:
- 1.5% Commission: Your property is listed on the MLS by your chosen agent. You also get assistance with pricing your home, professional photography, marketing, negotiations, and closing. The 1.5% listing fee comes with a minimum commission of $3,000.
Here are the reasons why Clever Real Estate can be a good choice for you:
- No Upfront Fee: You pay nothing to list your property. Commission is only due when your home sells.
- No Obligation Process: You can interview agents with no obligation. A listing agreement and commission are only paid if you sign and close with an agent
- Full-Service Agent Experience: You get matched with a full-service local agent who helps you from listing to closing. They also use creative ways to market your house, like professional photography, and help with closing paperwork.
- Nationwide Agent Network: Clever works with top-rated agents from major brokerages like Keller Williams and RE/MAX. Every agent has at least 5+ years of experience, a strong sales record, and positive customer reviews. Clever’s network spans all 50 states.
- Buyer Cashback Program: If you’re a buyer, you could get a cashback of $250 (if you buy with Clever) or $500 (if you buy and sell with Clever). This money can help with moving, furniture, or closing costs.
Here’s one drawback of working with Clever Real Estate:
- High Minimum Fee: There’s a minimum listing fee of $3,000. This isn’t ideal for homes under $200,000 or fix-uppers.
Clever Real Estate has a rating of 4.9 out of 5 stars based on 3,696 reviews on Trustpilot.
Clever Real Estate Reviews: Read why Clever Real Estate is the best choice for in-person assistance.
👉 Our Take: We recommend Clever Real Estate for first-time sellers. Their full-service agents guide you throughout your home sale process with no upfront fees. You get in-person Realtor assistance at just 1.5% commission.
3. Houwzer
BEST FOR LOW VALUE HOMES
Listing Fee: 1% of Sale PriceHouwzer is a full-service discount Realtor. It offers:
- 1% Commission: Houwzer charges a fixed 1% listing fee on the total home sale price. This includes the charges for signs, photography, open houses, negotiation, etc.
Based on our research, the benefits of Houwzer are:
- Market Exposure: Your listing will be displayed on sites like Realtor.com, Zillow, Trulia, etc.
- Unlimited Showings: Houwzer’s agents are available seven days a week. You can schedule as many showings as you want.
Here are some limitations we found with Houwzer:
- Not Ideal for High-Value Homes: Houwzer’s package might not be ideal for luxury homes. For example, selling a house worth $1 million would still mean paying $10,000 in commission.
- Less Personalized Service: Houwzer agents handle multiple clients due to the flat-fee model, which means you might not get personalized attention.
Houwzer has an average rating of 4.0 out of 5 stars on Yelp.
» Houwzer Reviews: Check out our detailed reviews on Houwzer.
👉 Our Take: The 1% commission is a little steep for the services they provide. You can consider a Flat Fee MLS in Florida alternative for more savings and better tech.
Houwzer was established in Philadelphia, in 2014. Its easy-to-navigate dashboard lets you chat with the agent and track your listings. Moreover, other services like photography and closing assistance, make your home-selling journey easy.
Houwzer does not provide personalized assistance.
Reviews: 3 Best Fixed Percent Discount Brokers in Jacksonville
4. SimpleShowing
LIMITED COVERAGE
Listing Fee: 1% CommissionSimpleShowing is a licensed full-service brokerage with just one package:
- 1% Listing Fee: This package provides full-service support from licensed agents who can assist you in your sale, right from listing to closing. You also get help with the paperwork for selling a house and can schedule home tours online.
Here’s what stands out about SimpleShowing:
- Maximum Exposure: Your home gets listed on the MLS and various national websites, including Realtor.com, Zillow, Trulia, etc.
- No Upfront Costs: You need not pay any fee to list your property. The 1% amount is deducted from the selling price after the sale is closed.
- End-to-End Agent Support: SimpleShowing offers pre-listing consultation, ongoing support, and contract assistance throughout the selling process.
- Access to Professional Photographers: You can opt for their professional photographers to help you get the best photos of your home.
SimpleShowing has the following downsides:
- High Listing Fees: You need to pay at least $5,000 as the listing fee, which is quite high, especially for a small-scale home.
- Limited Agent Pool: You can’t choose or switch agents if any issues arise with your assigned representative.
- Limited Coverage: They offer their services only in Georgia, Florida, and Texas.
SimpleShowing has 4.9 out of 5 stars on Google from over 110 reviews.
👉 Our Take: We recommend SimpleShowing to first-time home sellers for their their full-service support. However, their fees are on the higher side compared to some Flat Fee services that offer more tools at a lower cost.
SimpleShowing is headquartered in Atlanta. It is a licensed brokerage in Georgia, Florida, and Texas.
It has a 5-star rating and a team of experienced local agents. However, with their limited coverage and agents, they might not serve all your requirements.
5. Redfin
FAST LISTING
1.5% Listing FeeRedfin offers services in over 100 real estate markets across 49 U.S. states.
- Redfin Full-Service Agent – 1.5% Commission: This is a full-service package. This includes pricing assistance, listing paperwork, negotiation support, etc.
- Redfin Concierge – 2.5% Commission: The “Concierge” plan includes everything from the Full-Service package. Additional services include professional cleaning and home staging.
- Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.
Here are some advantages of choosing Redfin:
- Advanced Technology: Redfin is primarily known for its advanced tech platform and mobile app.
- Full-Service Agents at Low Commission – 1.5%: Redfin’s full-service package is priced at 1.5%. It saves you thousands of dollars compared to the traditional 3% listing commission.
- Free Professional Photography: Unlike some traditional agents, Redfin provides free professional photos using its in-house photography team.
In our research, we found the following red flags with Redfin that could make your experience less satisfactory:
- Poor Customer Reviews: Customers have complained that agents are often unreachable.
- Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
- Lack of Personalized Services: Customers have often complained that Redfin agents are not able to give personalized service, as they serve a high volume of clients.
Redfin has an average rating of 3.3 out of 5 stars on Yelp.
» Redfin Reviews: Pros, Cons, and Real Customer Experiences.
👉Our Take: When you opt for Redfin, you can save a considerable amount on the commission fees. Although Redfin tries to provide its service 3x faster than the traditional agents, it limits its ability to provide personalized service.
Redfin, founded in Seattle in 2002 by Mr. David Eraker, covers 80+ markets in the US. It provides an elaborate listing agreement with a marketing plan for your home.
However, this agreement specifies a long 18-day timeframe for listing your property on the MLS. Additionally, some customers have expressed concerns about the non-availability and unprofessionalism of their agents.
6. UpNest
Negotiable FEES
Listing Fee: Varies as per the agentUpNest offers agent-matching services. Here’s how it works:
- No Upfront Cost: UpNest connects you with top local real estate agents at no upfront cost. Agents will discuss commission rates, fees, and potential discounts directly with you.
Here’s what UpNest offers:
- Multiple Agent Proposals: Get 3–5 commission quotes from top local agents. Compare options easily without contacting agents yourself.
- Quick Turnaround: Receive agent matches within 24 hours of signing up.
- Transparent Pricing: View all commission rates and potential savings upfront. There are no hidden fees or pressure to commit.
- Nationwide Coverage: It offers service throughout the US. It connects you with the local agent who has current market insights.
Here are some of the downsides of working with UpNest:
- No Guaranteed Savings: UpNest does not offer guaranteed savings. Instead, each agent sets their own listing fee.
- No Control Over Agent Selection: UpNest shows you commission quotes from selected agents. As a result, you might miss out on other qualified agents who are part of their network.
UpNest has a rating of 4.7 out of 5 stars on Google.
» UpNest Reviews: Is UpNest actually saving you money in 2024? Read to find out.
👉 Our Take: With UpNest you get multiple real estate agent options to choose from. However, agents' commission rates and qualifications can vary significantly, and the quality of service may depend on the broker you select.
UpNest is a licensed agent-matching brokerage. It is headquartered in California. Move, Inc., (Realtor.com the parent company) acquired Upnest in June 2022.
UpNest pairs you with local agents with a proven sales record. However, you may end up paying a high commission for the agent.
Discount Real Estate Brokers Jacksonville: How Much Will You Save?💲
Jacksonville discount brokers can help you save almost the entire 6% commission, depending on your home’s worth.
If you choose a 6% full-service Realtor, you’d pay $18,300 to sell an average $305,000 house in the River City. But, if you choose a flat-rate broker company, you save thousands. With Houzeo’s Platinum plan, you only pay $4,162 and save $14,139!
NAR Settlement Saves Sellers Thousands in Commission
The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.
Here’s what this means for you:
- Sellers Can Save Thousands in Commissions: You will likely be paying much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage Buyer Agents and again when sellers review offer contracts.
- Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
- Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
- Buyer Agent Commissions Can Be Offered Offline: Buyer agent commissions can still be offered outside of the MLS. They just cannot be advertised on the MLS.
Discount Realtors in Jacksonville: Pros and Cons
Even though cheap Realtors in Jacksonville will save you thousands in commissions, you should consider the advantages and disadvantages of hiring one:
Pros ✅
- Sell Home for a Discounted Fee: You’ll pay less fees for a discount real estate listing in Jacksonville than a 6% Realtor. Even if you only want to list your home on MLS in Florida, you pay a much lower fee than the typical 3% listing agent fee.
- Receive Full-Service Realtor Services: Discount real estate agents in Jacksonville will provide the basic services that any traditional agent would. This includes assistance with pricing your home, marketing, paperwork, and negotiations.
Cons ❌
- You May Become a Victim of Hidden Fees: Some discount brokerages in Jacksonville may charge hidden fees or sell essential services a la carte. Beware of shady discounted agents who lure you in with significantly low fees. Do your research and look at the best discount realtors in Jacksonville.
- Unreliable Service Quality: Discounted real estate brokers in Jacksonville handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized assistance all the time.
- High Cancellation Fees: A Jacksonville discount real estate broker can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.
How to Choose the Right Jacksonville Discount Real Estate Broker?
Choosing the right discount listing agent can feel like navigating an alligator alley, tricky but not impossible! Here’s how to make the right decision in Jacksonville:
- Assess Your Selling Needs: Consider whether you need full-service support or just a basic MLS listing. If you can handle the negotiations and closing paperwork yourself, you can go for basic listing-only plans.
- Compare Pricing and Services: Check the list of services and their prices from different companies. Ensure the company you choose doesn’t have any hidden fees that will increase your overall expenses.
- Evaluate Technology and Tools: Check to see if your discount broker provides tools for offer and showings management. Also, ensure the home is visible to serious buyers browsing for properties for sale in Jacksonville.
- Check Agent Support: Some companies offer virtual support, while others provide dedicated agents. Make the decision based on your requirements.
- Read Customer Reviews: Check platforms like Google, Trustpilot, and BBB for authentic reviews. Take note of closing success stories, responsiveness, and service quality.
Alternatives to Discount Real Estate Agents in Jacksonville
Here are some options if you do not want to opt for a discount Realtor in Jacksonville:
- Sell Your Home For Sale By Owner: In a FSBO sale, you’ll have to opt for “DIY” marketing strategies like using FSBO signs, word of mouth, open houses, etc. But your listing won’t be on Zillow, Trulia, Realtor.com, and Homes.com! Meanwhile, FSBO websites in Florida will help you list on the MLS and increase exposure.
- Sell Your House to Cash Buyers: Almost all cash buyers in Florida scour the MLS for Jacksonville homes for sale. This includes iBuyers, investors, and home flippers.
- Sell With a Full-Service Realtor: If you are not interested in saving your equity, you can hire a full-service, in-person Realtor in Jacksonville. You’ll end up paying a full 5% to 6% commission. That’s $18,000 on a $300,000 home gone!
» Houzeo Reviews: Find out what customers have to say about Houzeo—Jacksonville’s best home-selling website.
