$62,000—that’s what you’re paying an agent to list your home on the MLS, set the price, review contracts, and negotiate offers. But here’s a secret: Naples discount brokers get all that done for a fraction of the cost!
Houzeo, Naples’ #1 discount real estate service, offers virtual full-service assistance for just $349. That’s thousands of dollars in your pocket!
Key Takeaways:
- Discount real estate brokers save thousands in commission while still offering professional support.
- The 6 best discount brokers in Naples are Houzeo, Clever Real Estate, Flat Fee Florida Realty, Redfin, Houwzer, and SimpleShowing.
- Houzeo is the best discount real estate service in Naples. You get virtual full-service support, high-tech tools to manage your offers, and 5-star customer support.
- Clever Real Estate ranks second because of their in-person, full-service Realtor assistance and 4.9-star rating.
- Beware of hidden fees when selecting a discount broker. Pricing varies by region, so read the fine print.
- Assess crucial factors such as pricing, service quality, and transparency to make an informed and confident decision.
Rankings: Top 6 Naples Discount Real Estate Brokers
We’ve listed the top 6 discount real estate brokers in the Paradise Coast based on how much you can save on an average $1,575,000 home.
| Rank | Discount Real Estate Broker / Company | Listing Fee | Max Savings | 100% Online | Mobile App |
|---|---|---|---|---|---|
| 1. | Houzeo.com | $349 Flat Fee | ✅ | ✅ | ✅ |
| 2. | Clever Real Estate | 1.5% Commission | ❌ | ❌ | ❌ |
| 3. | Flat Fee Florida Realty | $3,895 | ❌ | ❌ | ❌ |
| 4. | Redfin | 1.5% Commission | ❌ | ❌ | ✅ |
| 5. | Houwzer | 1% at Close | ❌ | ❌ | ❌ |
| 6. | SimpleShowing | 1% at Close | ❌ | ❌ | ❌ |
Types of Real Estate Discount Brokers in Naples
There are two types of Naples discount real estate brokers:
- Flat Rate Discount Brokers: Also called Flat Fee MLS companies, these discount realty services let you list your home for a fixed upfront fee. A Flat Fee MLS Florida listing service costs between $399 to $4,000.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, it is anything lower than the traditional 3% fee: 1%, 1.5%, 2% or 2.5%, etc.
Reviews: 3 Best Flat Rate Discount Real Estate Companies in Naples
1. Houzeo.com: Max Savings, No Hidden Fees
BEST DISCOUNT REAL ESTATE SERVICE
Listing Fee: $249Houzeo leads in discount real estate services with 20M+ active real estate listings on its platform. You get to choose from 3 packages:
- Silver Package – $249: Your home is listed on your local MLS with 24 photos for 6 months. It is also visible on Zillow, Trulia, etc. You get unlimited listing changes, open houses, and tools like Houzeo Showings and Houzeo offers.
- Gold Package – $299: You get all the benefits in the Silver package plus maximum photos and licensed broker assistance in this package. You also get seller disclosures and a premium yard sign that makes your listing pop.
- Platinum Package – $349: You get everything in the Gold Package, along with virtual full-service support and a personal concierge. Plus, all the buyer and agent calls are forwarded to you along with a 12-month listing term.
Note: Expect an additional fee of 0.5% to 1.25% at closing.
Here are the key reasons why Houzeo is one of the top discount real estate services:
- Max Savings: Houzeo’s flat fee packages help you skip agent commissions. Plus, with Platinum package, you get professional assistance similar to that of traditional agents.
- 100% Online: You can manage your listing, showings, and negotiations from your phone with the Houzeo Mobile App.
- Instant Social Sharing: You can post your home listing across Facebook, WhatsApp, LinkedIn, and X in an instant.
- 5-Star Customer Service: Houzeo has a 5-star customer support and chat service. You can access them 6 days a week.
- No Hidden Charges: All costs are disclosed upfront on Houzeo’s website, so you don’t have to worry about any hidden fees.
There are no dealbreakers with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google and Trustpilot.
» Houzeo Reviews: With over 11,100 happy customers, Houzeo is the most trusted discount real estate broker.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It combines Houzeo’s advanced technology, maximum exposure, 5-star customer service, and virtual broker assistance. Plus, you can save 2% to 5% on commissions at closing.
Houzeo is Naples’ #1 ranked discount real estate company because sellers only have to pay a flat rate. It provides an unbeatable combination of maximum savings and 5-star customer support.
2. Clever Real Estate
IN-PERSON REALTOR ASSISTANCE
Listing Fee: 1.5% CommissionClever Real Estate offers 1 full-service package with in-person agent assistance:
- 1.5% Commission: Your property is listed on the MLS by your chosen agent. You also get assistance with pricing your home, professional photography, marketing, negotiations, and closing. The 1.5% listing fee comes with a minimum commission of $3,000.
Here are the reasons why Clever Real Estate can be a good choice for you:
- No Upfront Fee: You pay nothing to list your property. Commission is only due when your home sells.
- No Obligation Process: You can interview agents with no obligation. A listing agreement and commission are only paid if you sign and close with an agent
- Full-Service Agent Experience: You get matched with a full-service local agent who helps you from listing to closing. They also use creative ways to market your house, like professional photography, and help with closing paperwork.
- Nationwide Agent Network: Clever works with top-rated agents from major brokerages like Keller Williams and RE/MAX. Every agent has at least 5+ years of experience, a strong sales record, and positive customer reviews. Clever’s network spans all 50 states.
- Buyer Cashback Program: If you’re a buyer, you could get a cashback of $250 (if you buy with Clever) or $500 (if you buy and sell with Clever). This money can help with moving, furniture, or closing costs.
Here’s one drawback of working with Clever Real Estate:
- High Minimum Fee: There’s a minimum listing fee of $3,000. This isn’t ideal for homes under $200,000 or fix-uppers.
Clever Real Estate has a rating of 4.9 out of 5 stars based on 3,696 reviews on Trustpilot.
Clever Real Estate Reviews: Read why Clever Real Estate is the best choice for in-person assistance.
👉 Our Take: We recommend Clever Real Estate for first-time sellers. Their full-service agents guide you throughout your home sale process with no upfront fees. You get in-person Realtor assistance at just 1.5% commission.
3. Flat Fee Florida Realty: Flat Fee, Full Service
STATEWIDE COVERAGE
Listing Fee: $4,895 at ClosingFlat Fee Florida Realty is a discount real estate brokerage that offers a single package for home sellers in Florida:
- Flat Fee – $4,895: They list your home on the MLS and provide comprehensive full-service support. This includes showing management, lock boxes, and contracts and negotiations assistance.
Here’s what Flat Fee Florida Realty offers:
- No Upfront Fee: You pay the flat $4,895 fee once your home sells. You don’t have to pay anything upfront when listing your home.
- Full-Service Experience: The team of Flat Fee Florida Realty handles all aspects of your home sale. This includes listing, marketing, negotiations, and the closing process.
- Statewide Coverage: They have a wide network of agents across the state who provide assistance with your listing.
Here is a downside of selling with Flat Fee Florida Realty:
- High Closing Fee: The closing fee of $4,895 can exceed 1% of the median home sale price in Florida. This makes Flat Fee Florida Realty pricier compared to other discount real estate brokers.
Flat Fee Florida Realty is rated 5 out of 5 stars from 35+ reviews on Google.
👉 Our Take: We recommend Flat Fee Florida Realty if you're selling a high-end property. Though they provide full-service assistance, their fee is comparatively steep for lower-priced homes.
Flat Fee Florida Realty is one of the best discount real estate brokerages in Florida due to its charismatic founder.
Reviews: 3 Best Fixed Percent Discount Brokers in Naples
4. Redfin: 1% Listing Fee, Statewide Coverage
FAST LISTING
1.5% Listing FeeRedfin offers services in over 100 real estate markets across 49 U.S. states.
- Redfin Full-Service Agent – 1.5% Commission: This is a full-service package. This includes pricing assistance, listing paperwork, negotiation support, etc.
- Redfin Concierge – 2.5% Commission: The “Concierge” plan includes everything from the Full-Service package. Additional services include professional cleaning and home staging.
- Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.
Here are some advantages of choosing Redfin:
- Advanced Technology: Redfin is primarily known for its advanced tech platform and mobile app.
- Full-Service Agents at Low Commission – 1.5%: Redfin’s full-service package is priced at 1.5%. It saves you thousands of dollars compared to the traditional 3% listing commission.
- Free Professional Photography: Unlike some traditional agents, Redfin provides free professional photos using its in-house photography team.
In our research, we found the following red flags with Redfin that could make your experience less satisfactory:
- Poor Customer Reviews: Customers have complained that agents are often unreachable.
- Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
- Lack of Personalized Services: Customers have often complained that Redfin agents are not able to give personalized service, as they serve a high volume of clients.
Redfin has an average rating of 3.3 out of 5 stars on Yelp.
» Redfin Reviews: Pros, Cons, and Real Customer Experiences.
👉Our Take: When you opt for Redfin, you can save a considerable amount on the commission fees. Although Redfin tries to provide its service 3x faster than the traditional agents, it limits its ability to provide personalized service.
Redfin, founded in Seattle in 2002 by Mr. David Eraker, covers 80+ markets in the US. It provides an elaborate listing agreement with a marketing plan for your home.
However, this agreement specifies a long 18-day timeframe for listing your property on the MLS. Additionally, some customers have expressed concerns about the non-availability and unprofessionalism of their agents.
5. Houwzer: 1% Fee, Lack of Personalized Assistance
BEST FOR LOW VALUE HOMES
Listing Fee: 1% of Sale PriceHouwzer is a full-service discount Realtor. It offers:
- 1% Commission: Houwzer charges a fixed 1% listing fee on the total home sale price. This includes the charges for signs, photography, open houses, negotiation, etc.
Based on our research, the benefits of Houwzer are:
- Market Exposure: Your listing will be displayed on sites like Realtor.com, Zillow, Trulia, etc.
- Unlimited Showings: Houwzer’s agents are available seven days a week. You can schedule as many showings as you want.
Here are some limitations we found with Houwzer:
- Not Ideal for High-Value Homes: Houwzer’s package might not be ideal for luxury homes. For example, selling a house worth $1 million would still mean paying $10,000 in commission.
- Less Personalized Service: Houwzer agents handle multiple clients due to the flat-fee model, which means you might not get personalized attention.
Houwzer has an average rating of 4.0 out of 5 stars on Yelp.
» Houwzer Reviews: Check out our detailed reviews on Houwzer.
👉 Our Take: The 1% commission is a little steep for the services they provide. You can consider a Flat Fee MLS in Florida alternative for more savings and better tech.
Houwzer was established in Philadelphia in 2014. Its easy-to-navigate dashboard lets you chat with the agent and track your listings.
Moreover, other services, like photography and closing assistance, make your home-selling journey easy. Houwzer does not provide personalized assistance.
6. SimpleShowing: 5.0 Star Rating, Limited Coverage
LIMITED COVERAGE
Listing Fee: 1% CommissionSimpleShowing is a licensed full-service brokerage with just one package:
- 1% Listing Fee: This package provides full-service support from licensed agents who can assist you in your sale, right from listing to closing. You also get help with the paperwork for selling a house and can schedule home tours online.
Here’s what stands out about SimpleShowing:
- Maximum Exposure: Your home gets listed on the MLS and various national websites, including Realtor.com, Zillow, Trulia, etc.
- No Upfront Costs: You need not pay any fee to list your property. The 1% amount is deducted from the selling price after the sale is closed.
- End-to-End Agent Support: SimpleShowing offers pre-listing consultation, ongoing support, and contract assistance throughout the selling process.
- Access to Professional Photographers: You can opt for their professional photographers to help you get the best photos of your home.
SimpleShowing has the following downsides:
- High Listing Fees: You need to pay at least $5,000 as the listing fee, which is quite high, especially for a small-scale home.
- Limited Agent Pool: You can’t choose or switch agents if any issues arise with your assigned representative.
- Limited Coverage: They offer their services only in Georgia, Florida, and Texas.
SimpleShowing has 4.9 out of 5 stars on Google from over 110 reviews.
👉 Our Take: We recommend SimpleShowing to first-time home sellers for their their full-service support. However, their fees are on the higher side compared to some Flat Fee services that offer more tools at a lower cost.
SimpleShowing is headquartered in Atlanta. It is a licensed discount real estate brokerage in Florida, Georgia, and Texas.
It has a 5-star rating and a team of experienced local agents. However, with their limited coverage and agents, they might not serve all your requirements.
Discount Real Estate Brokers Naples: How Much Will You Save?💲
Naples discount brokers can help you save almost the entire 6% commission, depending on your home’s worth.
If you choose a 6% full-service Realtor, you’d pay $79,050 to sell an average $1,317,500 house in the Paradise Coast. But, if you choose a flat-rate broker company, you save thousands. With Houzeo’s Platinum plan, you only pay $16,818 and save $62,232!
NAR Settlement Saves Sellers Thousands in Commission
The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.
Here’s what this means for you:
- Sellers Can Save Thousands in Commissions: You will likely be paying much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage Buyer Agents and again when sellers review offer contracts.
- Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
- Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
- Buyer Agent Commissions Can Be Offered Offline: Buyer agent commissions can still be offered outside of the MLS. They just cannot be advertised on the MLS.
Discount Realtors in Naples: Pros and Cons
Even though cheap Realtors in Naples will save you thousands in commissions, you should consider the advantages and disadvantages of hiring one:
Pros ✅
- Sell Home for a Discounted Fee: You’ll pay less fees for a discount real estate listing in Naples than a 6% Realtor. Even if you only want to list your home on MLS in Florida, you pay a much lower fee than the typical 3% listing agent fee.
- Receive Full-Service Realtor Services: Discount real estate agents in Naples will provide the basic services that any traditional agent would. This includes assistance with pricing your home, marketing, paperwork, and negotiations.
Cons ❌
- You May Become a Victim of Hidden Fees: Some discount brokerages in Naples may charge hidden fees or sell essential services a la carte. Beware of shady discounted agents who lure you in with significantly low fees. Do your research and look at the best discount realtors in Naples.
- Unreliable Service Quality: Discounted real estate brokers in Naples handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized assistance all the time.
- High Cancellation Fees: A Naples discount real estate broker can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.
How to Choose the Right Naples Discount Real Estate Broker?
Choosing the right discount listing agent can feel like navigating an alligator alley, tricky but not impossible! Here’s how to make the right decision in Naples:
- Assess Your Selling Needs: Consider whether you need full-service support or just a basic MLS listing. If you can handle the negotiations and closing paperwork yourself, you can go for basic listing-only plans.
- Compare Pricing and Services: Check the list of services and their prices from different companies. Ensure the company you choose doesn’t have any hidden fees that will increase your overall expenses.
- Evaluate Technology and Tools: Check to see if your discount broker provides tools for offer and showings management. Also, ensure the home is visible to serious buyers browsing for properties for sale in Naples.
- Check Agent Support: Some companies offer virtual support, while others provide dedicated agents. Make the decision based on your requirements.
- Read Customer Reviews: Check platforms like Google, Trustpilot, and BBB for authentic reviews. Take note of closing success stories, responsiveness, and service quality.
Alternatives to Discount Real Estate Agents in Naples
Here are some options if you do not want to opt for a discount Realtor in Naples:
- Sell Your Home For Sale By Owner: In a FSBO sale, you’ll have to opt for “DIY” marketing strategies like using FSBO signs, word of mouth, open houses, etc. But your listing won’t be on Zillow, Trulia, Realtor.com, and Homes.com! Meanwhile, FSBO websites in Florida will help you list on the MLS and increase exposure.
- Sell Your House to Cash Buyers: Almost all cash buyers in Florida scour the MLS for Naples homes for sale. This includes iBuyers, investors, and home flippers.
- Sell With a Full-Service Realtor: If you are not interested in saving your equity, you can hire a full-service, in-person Realtor in Naples. You’ll end up paying a full 5% to 6% commission. That’s $94,500 on a $1,575,000 home gone!
» Houzeo Reviews: Find out what customers have to say about Houzeo—Naples’ best home-selling website.
