Naples, FL
Housing Market
Naples' housing market is dynamic, with home prices and demand constantly shifting. Houzeo's housing market report monitors these fluctuations, providing real-time insights into Naples’ supply and demand trends. Our report equips you with all the information you need to make well-informed decisions.
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Buy or SellNaples Housing Market Overview
The housing market in Naples is a mix of luxury estates, waterfront properties, and single-family homes, with options across budgets and lifestyles. The Naples real estate market has cooled in recent months. In February 2025, the median home price rose by 46% YoY to $1,225,000. Properties typically remain on the market for 81 days, a significant increase from 70 days last year. Over the years, Naples has seen steady property value appreciation, with demand fueled by its status as a luxury vacation destination.
On the other hand, home sales are on the decline. In February 2025, 94 homes were sold, a decrease of 8.7% from the same time last year. This downturn suggests less competition and reduced housing activity. However, Naples’ real estate market remains a key player in Southwest Florida's economy. Known for its pristine beaches, upscale golf communities, and vibrant cultural scene, Naples attracts both domestic and international buyers. To capitalize on this demand, sellers can price their home realistically and offer concessions to speed up the sale.
On the other hand, home sales are on the decline. In February 2025, 94 homes were sold, a decrease of 8.7% from the same time last year. This downturn suggests less competition and reduced housing activity. However, Naples’ real estate market remains a key player in Southwest Florida's economy. Known for its pristine beaches, upscale golf communities, and vibrant cultural scene, Naples attracts both domestic and international buyers. To capitalize on this demand, sellers can price their home realistically and offer concessions to speed up the sale.
Median Sale Price
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Naples
Naples Housing Supply
The Naples market appeals to real estate investors due to its strong demand and luxury appeal. Houses for sale in Naples have grown significantly to 1,361 properties—a near 28.1% YoY rise. This uptick includes 294 new listings entering the market. The housing supply in Naples currently stands at 14.5 months, up 4.2 months from the previous year. This suggests a somewhat sluggish market.
However, Naples offers an undeniably attractive lifestyle with a combination of luxury living and coastal beauty, which drives demand and in-bound migration. The city boasts pristine beaches, world-class golf courses, and a vibrant arts and cultural scene. Popular neighborhoods like Port Royal, Pelican Bay, and Old Naples provide a variety of housing options, from grand estates to charming single-family homes. Furthermore, Naples’ high-end shopping, fine dining, and proximity to major airports make it stand out to buyers and investors.
However, Naples offers an undeniably attractive lifestyle with a combination of luxury living and coastal beauty, which drives demand and in-bound migration. The city boasts pristine beaches, world-class golf courses, and a vibrant arts and cultural scene. Popular neighborhoods like Port Royal, Pelican Bay, and Old Naples provide a variety of housing options, from grand estates to charming single-family homes. Furthermore, Naples’ high-end shopping, fine dining, and proximity to major airports make it stand out to buyers and investors.
# of Homes for Sale
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Naples
Naples Housing Demand
Naples, Florida’s real estate market has shown decreased competition recently. Only 1.1% of Naples homes sold above their list price, a significant 5.7 percentage point drop from last year. On the other hand, price reductions increased to 38.7% of all Naples real estate listings, a 4.8 percentage point rise from last year. Moreover, the sale-to-list price ratio fell to 94% in recent months. This means that sellers can now get 6% below the asking price for homes.
Under these circumstances, the sale-to-list price ratio determines who will have more negotiation power in the market. As a home seller, if you initially price your house accurately, you can prevent any potential price drops. You could also offer concessions to attract more buyers and make a quick sale. If the sale-to-list price ratio is less than 100%, expect buyers to offer a much lower price on your home. If you’re a buyer, you should focus on houses with extended listing periods. Also, make sure to consider homes with previous price reductions so you have more room for negotiation.
Under these circumstances, the sale-to-list price ratio determines who will have more negotiation power in the market. As a home seller, if you initially price your house accurately, you can prevent any potential price drops. You could also offer concessions to attract more buyers and make a quick sale. If the sale-to-list price ratio is less than 100%, expect buyers to offer a much lower price on your home. If you’re a buyer, you should focus on houses with extended listing periods. Also, make sure to consider homes with previous price reductions so you have more room for negotiation.
Homes Sold Above List Price
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Naples
Strong
Buyer
Buyer
Balanced
Seller
Strong
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Buyer’s Market
Seller’s Market
Balanced: Neither buyers nor sellers dominate the market. Supply meets demand, prices stay stable, and both parties negotiate on an equal footing.
Naples Housing Market: When to Buy or Sell?
Naples’ housing market has historically cycled between buyer-friendly and seller-friendly conditions. Like the Florida real estate market, the Naples housing market can favor both buyers and sellers as per seasonal trends. When competition is low with increased inventory, buyers have more negotiation opportunities. Contrarily, sellers can benefit from higher prices and quicker sales when demand outpaces supply.
Moreover, if the months of Naples’ housing supply rise above the balanced conditions of the US real estate market (5 to 6 months), it can give buyers more time to consider their options. Once you understand these market forces, you can time your purchase or sale strategically.
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Frequently Asked Questions
How have house prices in Naples, Florida changed over the past year?
Over the past year, median home prices in Naples have experienced steady growth. As of February 2025, the average home value reached $1,225,000, a 46% increase from the previous year. However, the market has cooled, so sellers are adjusting their pricing strategies to attract buyers. You can use our free home value estimator to assess your property's current market value to know where you stand.
What are Naples, Florida real estate market predictions for 2025?
House prices in Naples, Florida, will drop in 2025. Statewide, prices rose only 0.8% YoY in January, signaling slowed growth. Demand has fallen across the Florida housing market, which empowers buyers to negotiate better deals. But affordability is still a challenge due to high home prices and rising mortgage rates.
What’s the average home price in Naples, Florida?
The average house price in Naples, Florida depends on factors like home type, size, and local market conditions. Condo prices typically start around $1,027,500, while single-family homes average $2,350,000. If you're looking to buy, you can find cheap houses for sale in Naples that fit your budget.
Is this a good time to buy a home in Naples?
Check the current trends in housing prices and inventory in your city. Sellers can benefit from high demand and rising prices. However, if mortgage rates are stable and there are more than 6 months of supply, it’s the best time to buy a house. Make sure you examine housing market trends in Naples to decide the best time for investment.
How is the housing market right now in Naples?
The housing market in Naples, Florida is in a state of stasis. Demand is dormant, and competition is low. Limited demand causes properties to stay on the market for longer periods.
When will the Naples housing market crash?
According to housing market forecasts, the market is not likely to crash. Home prices and demand are poised to increase during the summer. However, the market will remain steady, with sustained growth projected through 2025.
How to buy a home in Naples?
The steps for buying a home in Naples must start with a clear budget and mortgage pre-approval. Buyers should then search for houses for sale in Naples, FL, submit offers, secure loans, and complete the closing process.
How can I list my house for sale in Naples, FL?
You can list your Naples house with a Flat Fee MLS Florida listing service. High-tech MLS listing sites like Houzeo automatically assign the right MLS paperwork based on your location. 🚀
What is the average mortgage rate for buyers in Naples?
The average mortgage rate for buyers fluctuates between 6.80% and 7%. It depends on the market and the borrower's credit score. Always check current rates with lenders.
What is the cost of living in Naples, Florida?
Living costs in Naples are 13% higher than the national average and 9.6% higher than the cost of living in Florida. Housing alone is 52% higher than the national average. The typical single-family home in Naples costs $2,350,000, with regional price variations.
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