$15,000—that’s what you’re paying an agent to list your home on the MLS, set the price, review contracts, and negotiate offers. But here’s a secret: Dayton discount brokers get all that done for a fraction of the cost!
Houzeo, Dayton’s #1 discount real estate service, offers virtual full-service assistance for just $349. That’s thousands of dollars in your pocket!
Key Takeaways:
- Discount real estate brokers save thousands in commission while still offering professional support.
- The 6 best discount brokers in Dayton are Houzeo, Clever Real Estate, Exactly, Redfin, Homes That Click, and UpNest.
- Houzeo is the best discount real estate service in Dayton. You get virtual full-service support, high-tech tools to manage your offers, and 5-star customer support.
- Clever ranks second because of their high professionalism, excellent communication, and 5-star rating.
- Beware of hidden fees when selecting a discount broker. Pricing varies by region, so read the fine print.
- Assess crucial factors such as pricing, service quality, and transparency to make an informed and confident decision.
Rankings: Top 6 Ohio Discount Real Estate Brokers
We’ve listed the top 5 discount real estate brokers in the Gem City based on how much you can save on an average $126,000 home.
| Rank | Discount Real Estate Broker / Company | Listing Fee | Additional Charges | Max Savings | 100% Online | Mobile App |
|---|---|---|---|---|---|---|
| 1. | Houzeo.com | $349 Flat Fee | ❌ | ✅ | ✅ | ✅ |
| 2. | Clever Real Estate | 1.5% Commission | ❌ | ❌ | ❌ | ❌ |
| 3. | Exactly | $4800 Flat Rate | ❌ | ❌ | ❌ | ❌ |
| 4. | Redfin | 1.5% Commission | ❌ | ❌ | ❌ | ✅ |
| 5. | Homes That Click | 1% Commission | ❌ | ❌ | ❌ | ❌ |
| 6. | UpNest | 1.5% Commission | ❌ | ❌ | ❌ | ❌ |
Types of Real Estate Discount Brokers in Dayton
There are two types of Dayton discount real estate brokers:
- Flat Rate Discount Brokers: Also called Flat Fee MLS companies, these discount realty services let you list your home for a fixed upfront fee. A Flat Fee MLS Ohio listing service costs between $399 to $4,000.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, it is anything lower than the traditional 3% fee: 1%, 1.5%, 2% or 2.5%, etc.
Reviews: 3 Best Flat Rate Discount Real Estate Companies in Dayton
1. Houzeo.com: Max Savings, No Hidden Fees
BEST DISCOUNT REAL ESTATE SERVICE
Listing Fee: $249Houzeo leads in discount real estate services with 20M+ active real estate listings on its platform. You get to choose from 3 packages:
- Silver Package – $249: Your home is listed on your local MLS with 24 photos for 6 months. It is also visible on Zillow, Trulia, etc. You get unlimited listing changes, open houses, and tools like Houzeo Showings and Houzeo offers.
- Gold Package – $299: You get all the benefits in the Silver package plus maximum photos and licensed broker assistance in this package. You also get seller disclosures and a premium yard sign that makes your listing pop.
- Platinum Package – $349: You get everything in the Gold Package, along with virtual full-service support and a personal concierge. Plus, all the buyer and agent calls are forwarded to you along with a 12-month listing term.
Note: Expect an additional fee of 0.5% to 1.25% at closing.
Here are the key reasons why Houzeo is one of the top discount real estate services:
- Max Savings: Houzeo’s flat fee packages help you skip agent commissions. Plus, with Platinum package, you get professional assistance similar to that of traditional agents.
- 100% Online: You can manage your listing, showings, and negotiations from your phone with the Houzeo Mobile App.
- Instant Social Sharing: You can post your home listing across Facebook, WhatsApp, LinkedIn, and X in an instant.
- 5-Star Customer Service: Houzeo has a 5-star customer support and chat service. You can access them 6 days a week.
- No Hidden Charges: All costs are disclosed upfront on Houzeo’s website, so you don’t have to worry about any hidden fees.
There are no dealbreakers with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google and Trustpilot.
» Houzeo Reviews: With over 11,100 happy customers, Houzeo is the most trusted discount real estate broker.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It combines Houzeo’s advanced technology, maximum exposure, 5-star customer service, and virtual broker assistance. Plus, you can save 2% to 5% on commissions at closing.
Houzeo is Dayton’s #1 ranked real estate brokerage company. It provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
2. Clever Real Estate
IN-PERSON REALTOR ASSISTANCE
Listing Fee: 1.5% CommissionClever Real Estate offers 1 full-service package with in-person agent assistance:
- 1.5% Commission: Your property is listed on the MLS by your chosen agent. You also get assistance with pricing your home, professional photography, marketing, negotiations, and closing. The 1.5% listing fee comes with a minimum commission of $3,000.
Here are the reasons why Clever Real Estate can be a good choice for you:
- No Upfront Fee: You pay nothing to list your property. Commission is only due when your home sells.
- No Obligation Process: You can interview agents with no obligation. A listing agreement and commission are only paid if you sign and close with an agent
- Full-Service Agent Experience: You get matched with a full-service local agent who helps you from listing to closing. They also use creative ways to market your house, like professional photography, and help with closing paperwork.
- Nationwide Agent Network: Clever works with top-rated agents from major brokerages like Keller Williams and RE/MAX. Every agent has at least 5+ years of experience, a strong sales record, and positive customer reviews. Clever’s network spans all 50 states.
- Buyer Cashback Program: If you’re a buyer, you could get a cashback of $250 (if you buy with Clever) or $500 (if you buy and sell with Clever). This money can help with moving, furniture, or closing costs.
Here’s one drawback of working with Clever Real Estate:
- High Minimum Fee: There’s a minimum listing fee of $3,000. This isn’t ideal for homes under $200,000 or fix-uppers.
Clever Real Estate has a rating of 4.9 out of 5 stars based on 3,696 reviews on Trustpilot.
Clever Real Estate Reviews: Read why Clever Real Estate is the best choice for in-person assistance.
👉 Our Take: We recommend Clever Real Estate for first-time sellers. Their full-service agents guide you throughout your home sale process with no upfront fees. You get in-person Realtor assistance at just 1.5% commission.
3. Exactly
LOCAL EXPERT
Listing Fee: $5,800 Flat RateExactly is a local, full-service real estate agency. They offer 3 packages and 1 add-on plan.
- Negotiation Package – ($3,200): Once you’ve identified a buyer, Exactly negotiate and manage the transaction with them.
- Marketing Package – ($3,200): They develop strategies for marketing. You have to find the buyer and negotiate on your own.
- Complete Package – ($5,800): They handle everything from the initial in-home consultation to closing the deal.
Add-On
- Luxury Option – ($4,000): It’s an optional add-on that provides a few more perks for homes that need the most elite marketing. However, Exactly has recommended this for homes over $800,000.
👉 Our Take: Exactly offers several services. They include negotiating your home sale and developing and managing ongoing marketing. However, they only serve 8 counties in Ohio, and the packages are more expensive than many other Flat Fee MLS websites offering similar services.
Based on our research, the benefits of Exactly are:
- Multiple Packages: Exactly has 3 flat-rate options. All fees are due after you sell your home. There are no upfront fees.
- Market Exposure: Apart from listing on the MLS, they will list on Zillow, Trulia, Realtor.com, etc.
- Custom Market Pricing Analysis: With this pricing analysis, you will be able to set a listing price that maximizes your profit.
Here are some limitations we found with Exactly:
- Limited Coverage: Exactly caters to only 8 counties in Ohio. These counties include Summit, Medina, Cuyahoga, Stark, Wayne, Lorain, Geauga, and Portage.
- High Fee: Despite Exactly having a Flat Fee MLS model, the packages cost are high compared to other flat fee companies.
Exactly has an average rating of 4.8 out of 5 stars on Google.
Exactly is a full-service, local real estate brokerage with full-time, licensed real estate agents. With Exactly, your agent will be your single point of contact for the entire sale, backed by their team of experts.
Whenever an offer is submitted, it is sent to you directly. Exactly, keep you up to date on the status of your sale. However, they only serve Summit, Medina, Cuyahoga, Stark, Wayne, Lorain, Geauga, and Portage Counties in Ohio.
Reviews: 3 Best Fixed Percent Discount Brokers in Dayton
4. Redfin
Refund/Rebate Program
1-1.5% Listing FeeFor home sellers, Redfin.com has three main features:
- 1.5% Listing Fee: Redfin charges a 1.5% discounted listing fee. This fee is further reduced to 1% if you also buy a home with a Redfin agent within a year.
- Professional Assistance: The standard package includes services from listing to closing, that is, from pricing assistance to closing coordination.
- Redfin Concierge: For high-value luxury homes, Redfin offers services like home staging, deep cleaning, and select renovations for additional costs.
Redfin.com offers these features for home buyers:
- Technology-Driven Search: Redfin offers powerful search tools, including map-based searches, saved searches, and instant updates on new listings.
- Redfin Agents: Some Redfin agents may offer a different incentive structure than traditional commission-based agents, making negotiation possible.
- Refund/Rebate Program: In some markets, buyers receive a portion of the buyer’s agent commission back as a refund at closing.
Here are some advantages of choosing Redfin:
- Cost Savings: You pay significantly lower than the traditional 3% listing/seller agent commission. Plus, you could qualify for a rebate.
- Professional Marketing: Professional photography and 3D walkthroughs are a part of Redfin’s standard package. This enhances a home’s online presence.
- Advanced Technology: With 40+ filters to narrow down your search, the Redfin app makes it easy to find the right home.
- Local Agent Assistance: Local agents know their market better and can help you secure a good deal.
Here are some limitations we found with Redfin:
- Minimum Fees are Applicable: The 1.5% commission is a minimum percentage and varies by market.
- No Freedom in Agent Selection: You get an agent assigned automatically without having a choice in the matter.
- Service Variation: Redfin agents often handle a high volume of clients. This may limit personalized attention and reduce the range of services you receive.
- Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.
Redfin has an average rating of 4.3 out of 5 stars from 60+ reviews on Google.
» Redfin Reviews: The reality of the 1% fees, pros, cons, and alternatives!
Redfin delivers a tech-forward real estate experience. You get services like home pricing guidance, professional photography, and digital marketing. Redfin also serves as a home-buying tool as it lets users schedule showings and connect with local agents. However, you don't get to select your agent yourself.
Redfin was headquartered in Seattle in 2002 by Mr. David Eraker. It covers 80+ markets in the US. They have an operating business license in New York as Redfin Real Estate.
It provides an elaborate listing agreement with a marketing plan for your home. However, this agreement specifies an 18-day timeframe for listing your property. Additionally, some customers have expressed concerns about the agent’s professionalism.
5. Homes That Click
LOCAL EXPERT
Listing Fee: 1% Commission (Min $3,500)Homes That Click is a discount real estate brokerage. They offer a single package.
- 1% Commission (Min $3,500): They charge a fixed 1% commission on the total home sale price plus buyer agent fee. This is a full-service package for home sellers. It includes in-home consultation, professional photography, contract assistance, etc.
👉 Our Take: Home That Clicks offers 1% that is below a traditional agent’s commission. It can be a great option for sellers. However, Flat Fee MLS services provide greater savings.
Based on our research, the benefits of Homes That Click are:
- Market Exposure: Along with the MLS, your home will be displayed on real estate websites like Zillow, Trulia, Realtor.com, etc.
- Full-Service: They provide professional marketing, home inspections, transaction management, and more.
- Local Expertise: They have over 20 years of experience selling homes in 143 Columbus neighborhoods.
Here are some limitations we found with Homes That Click:
- Not 100% Online: Home That Click operates with a local presence in Columbus, Ohio. Their services involve both online and in-person interactions, such as property showings, negotiations, and consultations.
- Buyer Agent Fee: You must still cover the buyer agent’s commission, increasing overall selling costs.
- Limited Coverage: Homes That Click mainly serves Central Ohio, so it is not available in other areas.
Homes That Click Realtors have an average rating of 4.9 out of 5 stars on Google.
Homes That Click was established in 2002. They offer full-service real estate marketing and Realtor representation to home sellers.
However, Homes That Click lacks a modern technology system. This may delay your listing process.
6. UpNest
Negotiable FEES
Listing Fee: Varies as per the agentUpNest offers agent-matching services. Here’s how it works:
- No Upfront Cost: UpNest connects you with top local real estate agents at no upfront cost. Agents will discuss commission rates, fees, and potential discounts directly with you.
Here’s what UpNest offers:
- Multiple Agent Proposals: Get 3–5 commission quotes from top local agents. Compare options easily without contacting agents yourself.
- Quick Turnaround: Receive agent matches within 24 hours of signing up.
- Transparent Pricing: View all commission rates and potential savings upfront. There are no hidden fees or pressure to commit.
- Nationwide Coverage: It offers service throughout the US. It connects you with the local agent who has current market insights.
Here are some of the downsides of working with UpNest:
- No Guaranteed Savings: UpNest does not offer guaranteed savings. Instead, each agent sets their own listing fee.
- No Control Over Agent Selection: UpNest shows you commission quotes from selected agents. As a result, you might miss out on other qualified agents who are part of their network.
UpNest has a rating of 4.7 out of 5 stars on Google.
» UpNest Reviews: Is UpNest actually saving you money in 2024? Read to find out.
👉 Our Take: With UpNest you get multiple real estate agent options to choose from. However, agents' commission rates and qualifications can vary significantly, and the quality of service may depend on the broker you select.
UpNest is a licensed agent-matching brokerage. It is headquartered in California. Move, Inc. (Realtor.com, the parent company) acquired Upnest in June 2022.
UpNest pairs you with local agents with a proven sales record. However, you may end up fixing a high commission for the agent.
Discount Real Estate Brokers Dayton: How Much Will You Save?💲
You could save up to $11,711 when selling a median-priced $253,900 home with a Flat Fee MLS service in Dayton.
However, if you pay a standard 6% commission fee, you’d have to pay a whopping $15,234 to your listing agent. But, with Houzeo’s Platinum plan, you will only pay $349 with a 1.25% charge at closing.
| Details | Traditional Realtor (6%) | Houzeo’s Flat Fee |
| Median sale price | $253,900 | $253,900 |
| Listing Price | $15,234 | $3,523 |
| Savings | $0 | $11,711 |
NAR Settlement Saves Sellers Thousands in Commission
The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.
Here’s what this means for you:
- Sellers Can Save Thousands in Commissions: You will likely be paying much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage Buyer Agents and again when sellers review offer contracts.
- Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
- Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
- Buyer Agent Commissions Can Be Offered Offline: Buyer agent commissions can still be offered outside of the MLS. They just cannot be advertised on the MLS.
Discount Realtors in Dayton: Pros and Cons
Even though cheap Realtors in Dayton will save you thousands in commissions, you should consider the advantages and disadvantages of hiring one:
Pros ✅
- Sell Home for a Discounted Fee: You’ll pay less fees for a discount real estate listing in Dayton than a 6% Realtor. Even if you only want to list your Ohio home on MLS, you pay a much lower fee than the typical 3% listing agent fee.
- Receive Full-Service Realtor Services: Discount real estate agents in Dayton will provide the basic services that any traditional agent would. This includes assistance with pricing your home, marketing, paperwork, and negotiations.
Cons ❌
- You May Become a Victim of Hidden Fees: Some discount brokerages in Dayton may charge hidden fees or sell essential services a la carte. Beware of shady discounted agents who lure you in with significantly low fees. Do your research and look at the best discount realtors in Dayton.
- Unreliable Service Quality: Discounted real estate brokers in Dayton handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized assistance all the time.
- High Cancellation Fees: An Dayton discount real estate broker can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.
How to Choose the Right Dayton Discount Real Estate Broker?
Choosing the right discount listing agent can feel like navigating an alligator alley, tricky but not impossible! Here’s how to make the right decision in Dayton:
- Assess Your Selling Needs: Consider whether you need full-service support or just a basic MLS listing. If you can handle the negotiations and closing paperwork yourself, you can go for basic listing-only plans.
- Compare Pricing and Services: Check the list of services and their prices from different companies. Ensure the company you choose doesn’t have any hidden fees that will increase your overall expenses.
- Evaluate Technology and Tools: Check to see if your discount broker provides tools for offer and showings management. Also, ensure the home is visible to serious buyers browsing for properties for sale in Dayton.
- Check Agent Support: Some companies offer virtual support, while others provide dedicated agents. Make the decision based on your requirements.
- Read Customer Reviews: Check platforms like Google, Trustpilot, and BBB for authentic reviews. Take note of closing success stories, responsiveness, and service quality.
Alternatives to Discount Real Estate Agents in Dayton
Here are some options if you do not want to opt for a discount Realtor in Dayton:
- Sell Your Home For Sale By Owner: In a FSBO sale, you’ll have to opt for “DIY” marketing strategies like using FSBO signs, word of mouth, open houses, etc. But your listing won’t be on Zillow, Trulia, Realtor.com, and Homes.com! Meanwhile, FSBO websites in Ohio will help you list on the MLS and increase exposure.
- Sell Your House to Cash Buyers: Almost all cash buyers in Ohio scour the MLS for Dayton homes for sale. This includes iBuyers, investors, and home flippers.
- Sell With a Full-Service Realtor: If you are not interested in saving your equity, you can hire a full-service, in-person Realtor in Dayton. You’ll end up paying a full 5% to 6% commission. That’s $7,560 on a $126,000 home gone!
» Houzeo Reviews: Find out what customers have to say about Houzeo—Dayton’s best home-selling website.
