$24,000! That’s how much you’re paying an agent to simply list your home on the MLS, set the price, review contracts, and negotiate offers. But here’s a secret: Florida discount brokers get all that done for a fraction of the cost!
Houzeo, Florida’s #1 discount real estate service, offers virtual licensed broker assistance for just $299. That’s thousands of dollars in your pocket! Prefer in-person Realtor help? Clever Real Estate, with its 1.5% agent fee, is the next best option.
TL;DR: Best Florida Discount Real Estate Brokers
- The 6 best discount brokers in Florida are Houzeo, Clever Real Estate, 1% Lists, Flat Fee Florida Realty, SimpleShowing, and Flat Fee MLS Realty.
- Houzeo is the best discount real estate service in Florida. You get virtual full-service support, high-tech tools to manage your offers, and 5-star customer support.
- Clever Real Estate ranks second because of their in-person, full-service Realtor assistance and 4.9-star rating.
Who are Discount Real Estate Brokers in Florida?
Discount real estate brokers are agents who provide the core services of a traditional Realtor for a lower fee. They charge about 1% to 2.5% of the home’s sale price, or a flat fee, instead of the usual 6% total commission that’s split between the listing and buyer agents.
Discount brokers are often mistaken for Flat Fee MLS Florida services, but they differ significantly. These brokers lower their fees while actively handling parts of the selling process. In contrast, flat fee companies focus on listing your property on the MLS, offering exposure without complete agent involvement.
How Do They Work?
They provide professional listing and selling services at a lower commission rate than traditional agents. They typically streamline operations using technology, handle higher transaction volumes, and focus on essential listing and marketing tasks.
Absolutely! Working with a discount broker can be a great way to increase your savings. While some agents may offer limited support or have hidden fees, the top low-commission Realtors in Florida provide complete support and transparency.
Rankings: 6 Best Florida Discount Real Estate Brokers
| Discount Real Estate Companies | Total Commission | MLS Access | 100% online | 5-Star Customer Support * |
|---|---|---|---|---|
| 1. Houzeo | $299 Flat Fee | ✅ | ✅ | ✅ |
| 2. Clever Real Estate | 1.5% | ✅ | ❌ | ✅ |
| 3. 1 Percent Lists | 1% | ✅ | ❌ | ✅ |
| 4. Flat Fee Florida Realty | $4,895 | ✅ | ❌ | ✅ |
| 5. SimpleShowing | 1% | ✅ | ❌ | ✅ |
| 6. Flat Fee MLS Realty | $249 | ✅ | ❌ | ✅ |
*Companies rated 4.75 stars and above are considered 5-star.
How Do We Rank Discount Brokers?
Our rankings are based on a comprehensive analysis of what matters most to sellers. We evaluate Florida discount real estate brokers across the following key criteria:
- Customer Ratings and Reviews: We analyze verified customer feedback from credible platforms like Google and Trustpilot. A consistent track record of positive seller experiences is a primary factor in our evaluation.
- Service Quality and Inclusions: We prioritize brokers who offer comprehensive, all-inclusive packages. Companies that provide robust support from listing to closing without requiring costly add-ons are ranked higher.
- Pricing and Transparency: We focus on brokers who offer straightforward, competitive pricing. Our analysis prioritizes value for money and flags any hidden fees that could impact your savings.
Reviews: 6 Top Discount Real Estate Brokers in Florida
Many Florida discount brokers claim to offer substantial savings, but they vary in agent support, technology, and fee structures.
Here are the 6 low commission real estate companies in Florida, carefully compared by commissions, services, and tools to help you choose the right one:
1. Houzeo
BEST DISCOUNT REAL ESTATE SERVICE
Listing Fee: $249Houzeo dominates the discount real estate market in the Sunshine State with 20M+ active Florida real estate listings on its platform. You get to choose from 3 packages:
- Silver Package – $249: Your home is listed on your local MLS with 24 photos for 6 months. It is also visible on Zillow, Trulia, etc. You get unlimited listing changes, open houses, and tools like Houzeo Showings and Houzeo offers.
- Gold Package – $299: You get all the benefits in the Silver package plus maximum photos and licensed broker assistance. You also get seller disclosures and a premium yard sign that makes your listing pop.
- Platinum Package – $349: You get everything in the Gold Package, along with virtual full-service support and a personal concierge. Plus, all the buyer and agent calls are forwarded to you along with a 12-month listing term.
Note: Expect an additional fee of 0.5% to 1.25% at closing.
Here are the key reasons why Houzeo is one of the top discount real estate services:
- Max Savings: Houzeo’s flat fee packages help you skip agent commissions. Plus, with the Platinum package, you get professional assistance similar to that of traditional agents.
- 100% Online: You can manage your listing, showings, and negotiations from your phone with the Houzeo Mobile App.
- Instant Social Sharing: You can post your home listing across Facebook, WhatsApp, LinkedIn, and X in an instant.
- 5-Star Customer Service: Houzeo has a 5-star customer support and chat service. You can access them 6 days a week.
- No Hidden Charges: All costs are disclosed upfront on Houzeo’s website, so you don’t have to worry about any hidden fees.
There are no dealbreakers with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google and Trustpilot.
Houzeo Reviews: With over 11,100 happy customers, Houzeo is the most trusted discount real estate broker.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It combines Houzeo’s advanced technology, maximum exposure, 5-star customer service, and licensed broker assistance. Plus, you can save 2% to 5% on commissions at closing.
2. Clever Real Estate
IN-PERSON REALTOR ASSISTANCE
Listing Fee: 1.5% CommissionClever Real Estate offers 1 full-service package with in-person agent assistance:
- 1.5% Commission: Your property is listed on the MLS by your chosen agent. You also get assistance with pricing your home, professional photography, marketing, negotiations, and closing. The 1.5% listing fee comes with a minimum commission of $3,000.
Here are the reasons why Clever Real Estate can be a good choice for you:
- No Upfront Fee: You pay nothing to list your property. Commission is only due when your home sells.
- No Obligation Process: You can interview agents with no obligation. A listing agreement and commission are only paid if you sign and close with an agent
- Full-Service Agent Experience: You get matched with a full-service local agent who helps you from listing to closing. They also use creative ways to market your house, like professional photography, and help with closing paperwork.
- Nationwide Agent Network: Clever works with top-rated agents from major brokerages like Keller Williams and RE/MAX. Every agent has at least 5+ years of experience, a strong sales record, and positive customer reviews. Clever’s network spans all 50 states.
- Buyer Cashback Program: If you’re a buyer, you could get a cashback of $250 (if you buy with Clever) or $500 (if you buy and sell with Clever). This money can help with moving, furniture, or closing costs.
Here’s one drawback of working with Clever Real Estate:
- High Minimum Fee: There’s a minimum listing fee of $3,000. This isn’t ideal for homes under $200,000 or fix-uppers.
Clever Real Estate has a rating of 4.9 out of 5 stars based on 3,696 reviews on Trustpilot.
Clever Real Estate Reviews: Read why Clever Real Estate is the best choice for in-person assistance.
👉 Our Take: We recommend Clever Real Estate for first-time sellers. Their full-service agents guide you throughout your home sale process with no upfront fees. You get in-person Realtor assistance at just 1.5% commission.
3. 1 Percent Lists
FULL SERVICE OPTION
Listing Fee: 1% Commission1 Percent Lists offers only one package to sellers:
- 1% Commission: Your property gets listed on the MLS and other real estate websites like Zillow, Trulia, etc., with professional photos. You get a full-service local agent who helps you from listing to closing.
🚩 Additional Fees: 1 Percent Lists mentions that some of their franchises and independent contractors may charge additional commission or transaction fees.
Here are some reasons to consider 1 Percent Lists:
- No Upfront Fee: You don’t have to pay anything when listing your home. The 1% fee is only applied once your house is sold.
- Professional Agent Assistance: You get full-service agent assistance from listing to closing. This includes real estate photography, pricing assistance, showing management, and help with closing paperwork.
- Help With Negotiation: Their agents handle offer and contract negotiations. So, you won’t be overwhelmed with multiple offers or need to settle for low-ball ones.
Here are some red flags of 1 Percent Lists:
- High Cost for Luxury Properties: 1% commission for luxury and high-end homes may turn out to be pretty expensive, especially in comparison to some Flat Fee MLS services.
- Inconsistent Service Quality: 1 Percent Lists operates nationwide on a franchise model, so costs and services may vary by location. You might even have to pay an extra fee depending on the franchise.
1 Percent Lists has 5 out of 5 stars from 145+ reviews on Google.
👉 Our Take: We recommend 1 Percent Lists for smaller, lower-priced homes, where the 1% commission won’t significantly impact your home selling price. However, be sure to check if your local franchise charges any additional fees.
4. Flat Fee Florida Realty
STATEWIDE COVERAGE
Listing Fee: $4,895 at ClosingFlat Fee Florida Realty is a discount real estate brokerage that offers a single package for home sellers in Florida:
- Flat Fee – $4,895: They list your home on the MLS and provide comprehensive full-service support. This includes showing management, lock boxes, and contracts and negotiations assistance.
Here’s what Flat Fee Florida Realty offers:
- No Upfront Fee: You pay the flat $4,895 fee once your home sells. You don’t have to pay anything upfront when listing your home.
- Full-Service Experience: The team of Flat Fee Florida Realty handles all aspects of your home sale. This includes listing, marketing, negotiations, and the closing process.
- Statewide Coverage: They have a wide network of agents across the state who provide assistance with your listing.
Here is a downside of selling with Flat Fee Florida Realty:
- High Closing Fee: The closing fee of $4,895 can exceed 1% of the median home sale price in Florida. This makes Flat Fee Florida Realty pricier compared to other discount real estate brokers.
Flat Fee Florida Realty is rated 5 out of 5 stars from 35+ reviews on Google.
👉 Our Take: We recommend Flat Fee Florida Realty if you're selling a high-end property. Though they provide full-service assistance, their fee is comparatively steep for lower-priced homes.
5. SimpleShowing
LIMITED COVERAGE
Listing Fee: 1% CommissionSimpleShowing is a licensed full-service brokerage with just one package:
- 1% Listing Fee: This package provides full-service support from licensed agents who can assist you in your sale, right from listing to closing. You also get help with the paperwork for selling a house and can schedule home tours online.
Here’s what stands out about SimpleShowing:
- Maximum Exposure: Your home gets listed on the MLS and various national websites, including Realtor.com, Zillow, Trulia, etc.
- No Upfront Costs: You need not pay any fee to list your property. The 1% amount is deducted from the selling price after the sale is closed.
- End-to-End Agent Support: SimpleShowing offers pre-listing consultation, ongoing support, and contract assistance throughout the selling process.
- Access to Professional Photographers: You can opt for their professional photographers to help you get the best photos of your home.
SimpleShowing has the following downsides:
- High Listing Fees: You need to pay at least $5,000 as the listing fee, which is quite high, especially for a small-scale home.
- Limited Agent Pool: You can’t choose or switch agents if any issues arise with your assigned representative.
- Limited Coverage: They offer their services only in Georgia, Florida, and Texas.
SimpleShowing has 4.9 out of 5 stars on Google from over 110 reviews.
👉 Our Take: We recommend SimpleShowing to first-time home sellers for their their full-service support. However, their fees are on the higher side compared to some Flat Fee services that offer more tools at a lower cost.
6. Flat Fee MLS Realty
AFFORDABLE PLANS
Listing Fee: $249Flat Fee MLS Realty offers 3 listing packages with MLS access:
- Silver Package – $99: You get a 3-month listing term with 15 property pictures, addendums, disclosures, and 10 listing updates.
- Gold Package – $249: You get all the features of the Silver plan in this package, plus key upgrades like 50 photos, faster activation, and a 6-month listing period. Other upgrades include unlimited changes, open house scheduling, and a CMA report.
- Platinum Package – $549: Along with the services of the Gold package, you get 25+ professional HD photos and a lockbox. Moreover, your listing stays live on the MLS until it’s sold.
🚩 $825 Additional Fees: Flat Fee MLS Realty charges an additional $425 from you and $400 from the buyer’s agent at closing. Their pricing page includes a brief disclaimer, but the full details appear in the FAQs.
Listing with Flat Fee MLS Realty has some advantages:
- State-wide Exposure: Your property gets listed on the local MLS with visibility across Orlando, Miami, Jacksonville, Tampa, etc. This helps you to connect with buyers across the state.
- Seller Disclosures Are Provided: Flat Fee MLS Realty provides you with a seller disclosure form that reveals known property defects and important information about the property’s condition.
- Free Listing Cancellation: Flat Fee MLS Realty does not charge you for cancelling your listing. You also get a full refund if your home is not listed on MLS.
In our research, we have found certain drawbacks of Flat Fee MLS Realty:
- Short Listing Term: With Flat Fee MLS Realty’s basic plan, you can list your home for only 3 months. For a longer listing term, you’ll need to choose an advanced package, which may increase your costs.
- No Yard Sign: You do not get a FSBO yard sign, which is an essential marketing tool when selling your home without a Realtor.
- Limited Listing Updates: Flat Fee MLS Realty allows you to make only 10 listing updates in their basic plan.
Flat Fee MLS Realty has 4.4 out of 5 stars from 105 reviews on Google.
» Flat Fee MLS Realty Reviews: Check out our detailed review to know more about Flat Fee MLS Realty’s fees and what sellers have to say.
👉 Our Take: Flat Fee MLS Realty offers budget-friendly packages from $99. However, we don't recommend them as they charge an additional fee of $825, which can quickly raise your total costs. Plus, you don’t get any tools to manage your listing, showings, or offers.
Discount Brokers vs. Traditional Agents in Florida – Which Is Best for You?
It depends on whether you want to prioritize savings or hands-on support when selling your Florida home
Discount brokers are great for cost-conscious sellers as they offer significant savings with their 0.5% to 2.5% fee. In contrast, traditional agents offer a full-service experience for a 6% fee. They handle everything from listing to closing, which is best for those who need comprehensive support throughout the sale.
| Features | Discount Brokers | Traditional Agents |
| Savings on Commissions | ✅ | ❌ |
| Pricing Assistance | ✅ | ✅ |
| Faster Listing Process | ✅ | ❌ |
| Easy Listing Changes | ✅ | ✅ |
| Yard Sign | ✅ | ✅ |
| Showings Management Tool | ✅ | ❌ |
| Offer Negotiation | ✅ | ✅ |
What Are the Types of Discount Real Estate Brokers in Florida?
Florida sellers can choose from two main types of reduced commission Realtors:
- Flat Rate Discount Brokers: They list your home on the MLS for a flat fee instead of a 3% commission. It can cost between $249 to over $4,000. This deal offers maximum exposure and agent assistance for a low fee.
- Fixed Percentage Discount Brokers: These brokers charge a fixed percentage of your home’s sale price. Depending on the Florida real estate brokerage you choose, these rates may vary from 0.5% to 2%.
- 1% Fee: This rate is typical for brokers who offer “a la carte” services. You’ll get an MLS listing and some basic support. However, with a 1% Realtor, you may need to manage tasks like showings or pay extra for additional services.
- 1.5% Fee: This is a popular rate for full-service discount brokerages. You get support with marketing and negotiations, without paying the standard rate. This provides a balance of significant savings and professional support.
- 2% Realtor: Usually, a traditional agent negotiates this rate. A 2% Realtor offers comprehensive services like marketing, showing coordination, contract review, and full negotiation support.
How Much Can You Save With Discount Real Estate Brokers in Florida?
Almost $20,000! That’s how much you can save with discount real estate brokers in Florida, who typically charge a low 1% to 2% fee. On the other hand, you have to pay a steep 5% to 6% of your home sale price to traditional agents, which quickly adds up to thousands.
Let’s understand this with an example:
On a median home of $410,100, you would pay $24,606 to a traditional agent. However, with a discount real estate platform, you can save $20,206! You can use these savings to take a Caribbean cruise from Florida’s coast or build a backyard pool.
✅What are the Benefits of Low Commission Agents in Florida?
Discount brokerage in Florida makes the home-selling process more affordable and efficient. They combine lower commissions with flexible service options and advanced tech tools to help you save money while staying in control of your sale.
- Lower Commission Fees: You pay only 1% to 2% in agent fees instead of 6%. So, you save thousands in real estate commissions in Florida.
- Flexible Packages: Depending on the level of support you need, you can choose from a variety of plans, whether it’s a Flat Fee MLS listing or a full-support package.
- Advanced Technology: Some Florida discount real estate services offer high-tech tools like showings and offer management platforms, a mobile app, etc. These tools streamline your home sale.
❌ What are the Drawbacks of Discount Real Estate Brokers in Florida?
Choosing the lowest commission Realtors isn’t always a risk-free decision. You may receive less personalized support, face potential delays, and encounter unexpected costs, which could make your home sale challenging.
- Limited Agent Support in Basic Plans: Some services may not help with pricing, offer negotiations, or closing in their basic plans.
- Inconsistent Service Quality: Discount agents handle multiple homes simultaneously. This may affect the service quality you receive and delay your home-selling timeline.
- Additional Costs: Some agents offer specific services like scheduling showings and open houses or professional photography as add-on services. This can increase the overall cost of selling your house.
- High Cancellation Fees: A few discount brokers may charge high cancellation fees even if you want to cancel the plan before your property is listed.
How to Find Low Commission Realtors Near Me in Florida?
Here’s a list of the best discount Realtors in the most popular cities of the Sunshine State:
| 1. Jacksonville, FL | Discount Real Estate Brokers in Jacksonville, FL |
| 2. Panama City Beach, FL | Discount Real Estate Brokers in Panama City Beach, FL |
| 3. Fort Lauderdale, FL | Discount Real Estate Brokers in Fort Lauderdale, FL |
| 4. Pasco County, FL | Discount Real Estate Brokers in Pasco County, FL |
| 5. Sarasota, FL | Discount Real Estate Brokers in Sarasota, FL |
| 6. Naples, FL | Discount Real Estate Brokers in Naples, FL |
| 7. Marco Island, FL | Discount Real Estate Brokers in Marco Island, FL |
What Tools Are Used by Discount Brokers in Florida?
Discount brokerage firms in Florida use technology to lower costs and simplify the home-selling process. With tools like online dashboards and offer management, you can handle most of the process digitally.
However, Houzeo takes it to the next level with smarter technology, greater control, and a seamless online experience tailored for today’s home sellers. You get tools like:
- E-Signature and Digital Documents: Sign and submit your paperwork online for faster processing and a 100% online experience.
- Mobile App: List your home, schedule showings, compare offers- all with the Houzeo mobile app.
- Pricing Tools and CMA Access: Use a Home Worth Calculator and get an estimate of your house’s approximate value.
How to Choose the Right Florida Discount Real Estate Broker?
Select the best Florida discount broker by comparing your requirements with their service plans. Check prices and services carefully, verify their technology and agent support, and rely on customer reviews to pick a trustworthy partner.
- Assess Your Selling Needs: Consider whether you need full-service support or just a basic MLS listing. If you can handle the negotiations and closing paperwork yourself, opt for basic listing-only plans.
- Compare Pricing and Services: Check the list of services and their prices from different companies. Ensure the company you choose doesn’t have any hidden fees that will increase your overall expenses.
- Evaluate Technology and Tools: Check to see if your online discount broker provides tools for showings and offer management. Also, ensure the home is visible to serious buyers browsing for properties for sale in Florida.
- Check Agent Support: Some companies offer virtual support, while others provide dedicated agents. Make the decision based on your requirements.
- Read Customer Reviews: Check platforms like Google, Trustpilot, and BBB for authentic reviews. Take note of closing success stories, responsiveness, and service quality.
👉 Ready to sell your home? List with the best discount brokerage!
When Not to Choose a Florida Discount Broker?
While discount real estate brokers work well for many sellers, their basic plans often come with limited services. In some situations, you may need the support and expertise of a full-service agent. Here are cases where the low cost Realtors may not be the right fit:
- You’re Selling a Luxury or High-End Property: High-value homes in Naples or Miami Beach often require premium marketing, staging, and strategic negotiations. Luxury buyers expect a full-service experience that a low cost listing agent may not offer.
- Your Sale is Legally or Logistically Complex: A property in probate, trust, shared ownership, or having liens can be hard to sell. So, along with a full-service broker, it’s also best to choose a real estate attorney.
- Your Home is Damaged or Outdated: If you need to spend thousands of dollars on repairs, consider selling your home as is for cash. You’re more likely to make a lucrative sale by selling the property to cash buyers and investors.
What are Some Alternatives to Discount Real Estate Brokerages in Florida?
Here are some other options to consider when selling a house in Florida:
- Flat Fee MLS: With Flat Fee MLS Florida services, you pay a small upfront fee to get your home on the MLS. It’s a cost-effective way to reach buyers while managing the sale yourself without burning a hole in your pocket.
- For Sale By Owner Websites: If you can roll up your sleeves and handle everything from listing to closing, along with the paperwork, you should sell FSBO. However, choose a For Sale By Owner website in Florida that provides MLS access and 5-star customer support.
- Full-Service Realtor: Don’t want the stress of doing it all? Opt for a traditional real estate agent. However, you’ll have to pay a 6% agent fee.
- Cash Buyers: Cash home buyers in Florida, such as iBuyers, investors, and home flippers, actively look for homes on the MLS. If you want to avoid repairs and sell your home fast for cash, this can be your best bet!
Should You Choose Discount Real Estate Brokers in Florida?
Yes, in the current Florida real estate market, discount brokers are a smart way to save thousands on commissions without compromising on service. Some platforms offer MLS exposure, digital tools, and top-rated support with plans starting at just $249.
» Houzeo Reviews: Find out what customers have to say about Houzeo— Florida’s best home buying and selling website.
