Research

The New American Home Buyer Profile: Who Is Buying Homes in 2026?

The 28-year-old first-time home buyer with a wishlist, a 20% down payment, and a predictable suburban dream? That American home buyer is no longer dominant. Today’s buyer looks different: a...

16 mins readSep 21, 2026
Florida dominates with 811 combined buyer actions, nearly double the next state. But the interesting pattern is below the top line: Puerto Rico ranks 12th with 162 combined actions (31 searches, 131 inquiries) from 25+ unique buyers, outpacing states like Alabama, Illinois, and Wisconsin. Its share is accelerating in Q3 2026. This geographic distribution aligns with national migration trends. U.S. Census Bureau data shows North Carolina leading the nation in net domestic migration (+84,064 for 2024–2025), followed by South Carolina (+66,600), Texas (+67,300), and Tennessee (+51,700). Source: Houzeo - The New American Home Buyer Profile: Who Is Buying Homes in 2026?

The 2026 Home Buyer Report: What 1,500+ Houzeo Buyer Actions Reveal

Every home search begins with a signal. A saved filter.  A bookmarked listing.  A late-night scroll through neighborhoods hundreds of miles away.  These small actions reveal what buyers consider...

19 mins readSep 11, 2026
Nearly 6 in 10 actions happen after 6pm, and nearly 3 in 10 happen between midnight and 6am. This timing suggests that many Houzeo users explore homes outside traditional business hours, when they have more opportunity to browse listings. (Houzeo Home Buyer Report)