10 min read May 24, 2022

5 Best Real Estate Companies in Arizona

✍️ Editor’s Note: In Arizona, the prices of homes for sale are consistently increasing! Arizona residents keep breaking records with buying homes worth $4 million-$5 million. Choosing the right real estate company can help you leverage this growth. To assist you in making your decision, our guide summarizes some of the best real estate companies in Arizona.

» Save: Americans have listed $3.5 billion worth of properties on Houzeo.com in 2021. Start your FREE listing NOW!
best real estate companies in Arizona

The real estate market in Arizona is currently very competitive. The home prices in the past year were up by 25% in the state. Every real estate company is in the race of being number one. In all this, it is obvious for sellers and buyers to get confused about which company to go with. This guide will help you with the 5 best real estate companies in Arizona you can consider for the sale of your home.

In this guide, we’ll cover:

At a Glance: 5 Best Real Estate Companies in Arizona

CompaniesKey HighlightsCoverageCustomer Reviews
1. Houzeo 📱Most Advanced TechNationwide⭐⭐⭐⭐⭐ (2,477 reviews)
2. Coldwell Banker Realty 🏆 Most Successful InvestorsLocal Coverage⭐⭐⭐ (232 reviews)
3. Century 21 🏅 Brand Recognition80+ countries⭐⭐⭐ (236 reviews)
4. RE/MAX 👩‍🏫 Best for In-Person Support 118+ countries⭐⭐⭐⭐ (79 reviews)
5. Russ Lyon Sotheby's International Realty💻 Updated technologiesWithin Arizona⭐⭐⭐ (17 reviews)

Reviews: 5 Best Real Estate Companies in Arizona


  • Listing Fee: $349
  • 5 Stars 4.9/ 5 (2,477 Reviews) 

Houzeo is the most popular and competitive platform for sellers looking for full-service affordable companies that will give maximum savings with minimum real estate agent interaction. Also, Houzeo is considered to be the best Flat Fee MLS and FSBO provider in the US real estate market.

💰 Save Thousands on Commission: Houzeo is an advanced tech platform that allows home sellers to list their homes on the MLS for a small flat fee, working with a listing agent who doesn’t typically charge a commission. This saves you almost 50% of the agent commissions right away.

Package Customization: You can customize the packages as per your requirements and even opt for services like contract review, pricing assistance, professional photography, and more as per the requirement. In Arizona, the flat fee MLS package of Houzeo costs only $349.

📱 Enjoy Cutting Edge Technology: Home sellers, after registering, get access to an exclusive seller dashboard where they can receive, review, and compare offers. The platform also allows features like contract updates, counter offers, home showings, lockbox, yard signs, and more.

5 Star Reviews: With superior reviews on Google and Trustpilot, Houzeo is also the most advanced For Sale By Owner (FSBO) platform in the United States.

📌 Coverage: Houzeo has nationwide presence.

🏆 Best For: Zero hidden fees, MLS exposure, 100% automated process, listing within 8 business hours with Houzeo Concierge, Buyer leads directly shared with the seller, Counteroffer feature, and Affordable full-service packages` No other real estate company comes close to offering such features.

»SAVE: Start your free listing on Houzeo.com today!

  • Nationwide coverage
  • Mobile app availability
  • Savings on commissions
  • Quick listing (within a day with concierge)
  • 100% online – easy listing, fast changes, online showings, and online offers
  • Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other site

Houzeo has a 4.9 out of 5 ratings on Google & Trustpilot, based on 2,477 reviews.

Houzeo is available nationwide.

Coldwell Banker Realty

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Coldwell Banker Realty

Company Link
  • Best for local luxurious properties
  • 3.5 Stars 3.9/ 5 (169 reviews)

Coldwell Banker Realty is a real estate company based in the Scottsdale County of Arizona. It is a part of one of the oldest brands in the US, Coldwell Banker. Hence, it is one of the oldest franchises in North America. Coldwell Banker is one of the most trusted and reliable real estate groups in the US, and the franchise continues to follow the same.

The Full-Service Marketing System of Coldwell Banker makes them reliable, professional, and committed to providing a high level of service that goes beyond and above expectations.

Coldwell Banker, including the Coldwell Banker Realty, is recognized nationwide for its leadership and innovation. The Leaders of Coldwell Banker Realty and the parent group are professional and ethical. It helps to make their leadership stronger.

🗣️ Agent’s Advantage: With the power of advanced technology, the Coldwell Banker agents possess a unique advantage over other agents to assist you with selling your home faster and for maximum profits. The agents of Coldwell Banker Realty have accurate market knowledge, access to comprehensive housing data, and advanced tools for pricing assistance. These features allow them to make the real-estate processes more smooth, efficient, and enjoyable for the customers.

🏚️ Advantage for Buyers and Sellers: Coldwell Banker Realty agents have abilities to get accurate information about the sellers. It makes it easier for them to negotiate with the buyers to quote a fair price. It ultimately benefits both the buyers and sellers. The sellers get an accurate price for their house. The agents provide customized price adjustments to sellers based on the amenities and facilities of the property.

Coldwell Banker Realty assists the buyers and sellers, but their processes are lengthy. Also, though the company is a part of Coldwell Banker Group, it does not have good ratings and testimonials.

However, the website of Coldwell Banker Realty has answers to almost all your queries. Ultimately, you decide to analyze the benefits you can avail of with this real estate company.

  • Good coverage
  • Professional and talented agents
  • Provide latest trends and news related to real estate
  • Lengthy processes
  • Average ratings on trustworthy platforms

It has 3.9 ratings on Consumer Affairs, based on 169 reviews.

Coldwell Banker Realty has a local reach, yet it has global coverage because Coldwell Banker Realty is a part of the nationwide present Coldwell Banker.

Century 21

  • Excellent Coverage
  • 3.5 Stars 3.5/ 5 (204 reviews)

Century 21 is one of the world’s largest and best real estate companies in Arizona. Century 21 has over 11,600 independent franchise real estate brokers working with over 122,000 real estate agents as of April 2021. The operations of this real estate company are in over 80 countries.

The logo of Century 21 is recently redesigned. The team has given a modern twist to the logo by keeping the essence the same with a new color scheme. Century 21 uses a modern business approach and the new logo perfectly aligns with it.

Trained Agents: Based on the customer reviews of Century 21, the real estate agents of this company are highly trained and well-informed. Century 21 is likely to provide a positive experience to the customers through professional agents.

Real Estate Segments: Century 21 deals in two major segments of real estate. This includes commercial and luxury real estate. Through Century 21 Global, they provide its services across 86 countries.

High Commission & Fees: If you select an agent from the website of Century 21, you will not be eligible for any discounts or rebates. Instead, you will be assisted by an agent who will charge you the standard or maybe more than that fees and commission.

  • Good Coverage
  • Brand Recognition
  • Professional real estate agents
  • Good marketing exposure to the clients
  • Delayed customer services
  • Average ratings on reliable platforms 
  • Unhappy customers, high customer complaints

Century 21 has 3.5 ratings on consumer affairs, based on 204 reviews.

Century 21 operates in more than 80 countries including Arizona.


SINCE 1973
  • Professional Agents
  • 3.5 Stars 3.6/ 5 (79 reviews)

RE/MAX or Real Estate Maximums is yet another well-known real estate company across the globe. RE/MAX has more than 125,000 agents across the country and in other over 100 countries. Currently, RE/MAX has 51,277 listings to offer for sale in Arizona. The current median sale price in the state is ₹4,94,465.

The company was established with a maximum commission concept. It means that the agents would keep nearly all of their commissions and pay their broker a share of the office expenses, instead of paying their broker a share of the commission of every sale transaction.

Beneficial for sellers: As a seller, you will get the best marketing assistance to reach the right buyers. You will get a personal RE/MAX agent who will take responsibility for the entire selling process and keeps you up to date on its progress. Your agent will have enough information about the laws and brokerage practices. You can also safely leave the preparation and review of documents to your broker. With RE/MAX, you only pay the brokerage fee when the transaction takes action and there are no hidden costs.

Benefits for Buyers: Agents at RE/MAX have years of experience and are bound by strict codes of conduct, principles, and obligations. So, they offer you expert and ethical services. Real estate agents use resources to find every home for sale in a client’s desired neighborhood, then narrow the list to those that meet their criteria. The agents of RE/MAX are motivated, experienced, and negotiate with sellers to get the best price for buyers.

  • Brand recognition
  • Good exposure to marketing ideas
  • Professional and Knowledgeable real estate agents
  • Nationwide coverage in the U.S. and other 100+ countries
  • So many customer complaints
  • Delayed services to consumers
  • Average ratings on reliable platforms

RE/MAX is rated 3.6 out of 5 on Consumer Affairs, based on 79 ratings.

RE/MAX has nationwide coverage in the United States.

Russ Lyon Sotheby’s International Realty

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Russ Lyon Sotheby's International Realty

Company Link
  • Since 1947
  • 2.5 Stars 2.5/ 5 (17 reviews)

Russ Lyon Sotheby’s International Realty is one of the top real estate companies in Arizona. It is a locally-based franchise of the giant Sotheby’s. It is assisting the customers with an aim of providing customized services.

The company provides a unique and friendly environment to the agents to foster creativity and innovation within the organization. This real-estate company aims to collaborate and maintain a good network with every client they get.

Advanced Technologies: The company uses programs and advanced technologies to make sure that every client gets the finest real-estate services. Being up-to-date in terms of technology is one of the keys to providing innovative assistance to the customers and making real estate processes easier for them.

Professional Team: The knowledgable and strong management team of the company is its backbone. The talented leaders within the company ensure success at every step. Todd Gillenwater is the CEO of this franchise of Sotheby’s and he has excellent capabilities to guide people under him in managing all the faacets of the company.

  • In the market since 1947
  • Professional local real estate agents
  • Part of the giant real estate company ‘Sotheby’s’
  • Limited Coverage, only available in a few counties of Arizona
  • Limited exposure due to less coverage

It has 2.5 out of 5-star ratings on Yelp, based on 17 reviews.

Russ Lyon Sotheby’s International Realty is available in 13 counties of Arizona state.

How to Choose the Right and Best Real Estate Agent or Company

For Home Sellers

When buying or selling a home, most homeowners use the services of a real estate agent or broker, making the selection of the most qualified agent critical to a successful real estate transaction.

1. InquireWhen choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.
2. Marketing strategyQuestion the marketing strategy, methods of communication, references, and connections a broker has with other real estate professionals before making a decision.
3. Full-time ProfessionalMake certain to hire a professional who is available on a full-time basis.
4. GuidanceIdeally, a realtor will be able to guide you through the process of searching for and purchasing a house.
5. Local RealtorLocal realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.

In addition to the questions listed above, there are a number of other factors to consider when hiring a real estate agent or brokerage.

Readily Available Agents or Brokerage: While there are competent part-time agents who sell properties, you must hire someone who can show your home at a time that is convenient for you.

Offer Suggestions: Pools, screened-in porches, and other desirable features are known to attract buyers to the area. They will advise on which rooms or features to emphasize or de-emphasize.

Similarly, ask the agent if there are any improvements you could make to the house to make it more desirable. The best agents will often make these suggestions without your input.

Local Expert: Hire or retain a local expert. These agents will also be aware of the typical selling and listing prices in the area.

Other than that, ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Also, other ideas include looking through local real estate publications to see which agents have the most listings.

For Home Buyers

In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.

There is a specific set of abilities that distinguishes the best real estate agents from the rest when it comes time to buy a house. Is there a list of these abilities? Let’s find out

Point to RememberDescription
1. Good Communication Buying a home is just as much a team effort as it is a one-on-one effort between the buyer and the agent, and the buyer's agent and the selling agent. Don't forget to look for an agent who is a good communicator and can answer all of your questions about the home-buying process.
2. Reliable Experience When interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.
3. Strong Local Market Knowledge Each market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is familiar with local market trends and patterns. Asking about local market knowledge is a good start. Ask about the basics, like average time on the market for new listings and average sale prices, but also about any local market trends that you should know about. and the time it takes for their clients to find and close on a new home. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).
4. Positive Reviews Online reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent, and look for past clients who have only positive things to say about their experiences. It's important to distinguish between complaints about the realtor and the stress of buying a home.
5. Personal Rapport Ultimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs. If you get bad vibes, trust your gut and find someone else.

For Real Estate Professionals

There are certain points you need to keep in mind while choosing the right real estate brokerage for working:

There are certain points you need to keep in mind while choosing the right real estate brokerage for working

1. Commission Split

Most realtors work on commission. You don’t get paid unless you sell. When you sell, you’ll split the profits with your broker. Brokers charge various commissions. (Some brokers do offer salaried positions, but they are rare.) While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage that offers you a commission split you can live with.

For Example: Let’s say you sell a $300,000 home and the average commission in your area is 6%. And this 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. Then you must inform your broker. A 60/40 commission split means you get 60% of $9,000, or $5,400. Of course, this is pre-tax.

What’s a good commission split?

Commission split depends on your industry, your market, the broker’s support and resources, and more. Also, understand the split and how you can increase your percentage over time. Remember that some brokerages now offer real estate agents a salary and benefits package, so you may want to shop around if this approach appeals to you.

Here is an example of a commission split of 5 companies:

1. Keller Williams70 / 30
2. RE/MAX95/5, 80/20, 70/30, 60/40 (capping system)
3. Century 2150/50, 70/30, 8% franchise fee (capping system)
4. Coldwell Banker Real Estate50/50, 60/40, 70/30 (capping system)
5. Compass50/50

2. Brokerage Culture

Before choosing a real estate broker, consider your work environment. How much coworker support do I need? Like other businesses, real estate brokerages develop a culture that guides their operations.

Are you looking for a family-oriented, small-town brokerage? Or do you prefer a big-box franchise brokerage that leaves you to your own devices? Is it a weekly get-together or a company caravan? The best way to learn about a company’s culture is to talk to employees or attend company events.

3. Reputation of the Company

Begin your research by performing a buyer-like Google search as you definitely want a brokerage with a solid market presence and a good reputation as you can rely on them to find leads if they have a large market share.

The brokerage’s niche is also vital and the right broker can triple your income. Moreover, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.

4. A Franchise or Independent Brokerage

When choosing a real estate broker, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.

A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.

Independent firms are usually small to medium-sized and based locally. Working for an independent broker gives you more freedom to run your business as you wish.

5. Receive Offer Support

For example, some brokerages provide extensive mentoring and free advertising. Other brokerages are merely stopgaps while you build your own business. Although you may attend an occasional sales training class or monthly brokerage meeting, you are on your own.

There are many variations between the two extremes, and it comes down to personal preference.

Best Real Estate Companies to Work for in Arizona

real estate company employs licensed real estate agents who represent local buyers and sellers. Let’s discuss the 5 best real estate companies to work for in Arizona based on commissions, fees, training, brand recognition, and marketing efforts.

1. RE/MAXCustomizing commission splits and desk fees for established agents
2. Coldwell Banker RealtyMarketing, lead generation, and other tools for tech-savvy agents
3. Century 21Brokerage brand recognition is a priority for agents
4. Russ Lyon Sotheby’s International RealtyExpertise in Local market, based in Arizona
5. HomeSmart International Small real estate company with limited reach

Find Top Real Estate Agents In Your Area With Houzeo

A top real estate agent has a lot of clients in their pocket. Working with the largest or the biggest real estate company has its own disadvantage. Often people have these two questions: Real estate offices near me and how to find a good real estate broker? Understand that it may be one of the biggest real estate companies near you, but the realtor’s experience might not be enough. As we have already read about the companies where the agent- experience may not be the same everywhere. Also, the agents may show interest in a deal only if the deal is extremely profitable.

In this case, a top-rated real estate agent is invaluable in helping you reach your goals, whether you’re buying or selling a home for the first time or the fifth.

With Houzeo, instead of paying the average listing rate of around 3%, you’ll only pay a flat fee which will save you not only thousands of dollars but also give you a great buying-selling experience.

Price ComparisonHouzeoOther Real Estate Companies
Listing Agent Commission / Fee$3295%-6%
Recommended Buyer Agent Commission2.5%2.5% – 3.0%
💰 With Houzeo, you save $12,000 more on an average U.S. home >> LIST NOW! <<

What does Houzeo Offer? – A Quick Glimpse

💻 Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 Available only on weekdays up to 1 pm, and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email support@houzeo.com with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

Eager to Know How Houzeo Works?

Check out the following video for all the details you need:

What is Houzeo?

An overview of what the platform is all about

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Final Word

No matter how large a real estate company is if even one of the following criteria isn’t met, expect a poor review from a particular stakeholder: dedicated and knowledgeable agents, maximum savings, technological advancements, and a quick sell or buy.

It has been a lot of fun to see a lot of digitally-driven real estate companies open and grow much faster than the real estate brokerages offering In-person full service in the last few years! If you’re buying or selling a house, these so-called next-generation platforms use technology to help you through the process, making it easier for you.

People have long known that technology is changing the real estate industry. When used correctly, technology has the ability to give clients more valuable information, especially outside of the traditional way that people buy and sell homes.

Frequently Asked Questions

What are the 5 best real estate companies in Arizona?

The 5 top real estate companies in Arizona are:
1. Houzeo
2. Coldwell Banker Realty
3. Century 21
5. Russ Lyon Sotheby's International Realty

Where are the best places to invest in properties in Arizona?

Phoenix is the best place to invest in properties in Arizona. The Phoenix metro area is home to nearly five million people, a good economy, great job opportunities, and more.No matter whether you’re looking for a traditional rental property or a vacation rental property, Phoenix is the right place.

How many houses do most realtors sell per year?

The average real estate agent handles 12 residential transaction sides per year, according to the NAR. This is true for both buying and selling. Some agents will sell far more, averaging 20-30 homes per year, whereas part-time agents will typically do 4-5 transactions per year.

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