6 Best Discount Real Estate Brokers in Alabama (2024)

7 mins readAug 13, 2025
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Edited By

Carol Coutinho

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Editor
Edited By

Carol Coutinho

Editor, Houzeo
About Carol Coutinho is a real estate technology expert. She is a senior content editor and helps Houzeo researchers refine their studies on home buying and selling trends. Carol also likes to explore U.S. real estate market trends and new PropTech disrupters in the residential space. Find Carol Here linkedin
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$17,000—that’s what you’re paying an agent to list your home on the MLS, set the price, review contracts, and negotiate offers. But here’s a secret: Alabama discount brokers get all that done for a fraction of the cost!

Houzeo, Alabama’s #1 discount real estate service, offers virtual full-service assistance for just $349. That’s thousands of dollars in your pocket!

Key Takeaways:

  1. Discount real estate brokers save thousands in commission while still offering professional support.
  2. The 6 best discount brokers in Alabama are Houzeo, Clever Real Estate, Flat Fee Realty, Ideal Agent, UpNest, and Redfin.
  3. Houzeo is the best discount real estate service in Alabama. You get virtual full-service support, high-tech tools to manage your offers, and 5-star customer support.
  4. Clever Real Estate ranks second because of its comparatively lower commissions and a 5-star rating.
  5. Beware of hidden fees when selecting a discount broker. Pricing varies by region, so read the fine print.
  6. Assess crucial factors such as pricing, service quality, and transparency to make an informed and confident decision.

Rankings: Top 6 Alabama Discount Real Estate Brokers

We’ve ranked the top 6 discount brokerages in the Cotton State for you to choose from.

RankDiscount Real Estate Broker / CompanyListing FeeMax Savings100% OnlineMobile App
1.Houzeo.com$349
Flat Fee
2. Clever Real Estate1.5%
Commission
3.Flat Fee RealtyVaries
4.Ideal Agent2%
Commission
5.UpNest4.3%
Commission or As decided by the agent
6.Redfin1%
Commission

Types of Discount Real Estate Brokers

Alabama sellers can choose from two main types of discount real estate brokers. Each of these cater to the unique needs of the home sellers:

  • Flat Rate Discount Brokers: Also known as Flat Fee MLS companies, they charge a fixed upfront fee to list your home on the MLS. A Flat Fee MLS service costs between $399 to $4,000. These services offer maximum exposure for a low fee.
  • Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, this percentage is lower than the traditional 3%. Depending on the broker, these rates may vary from 1% to 2.5%.

Reviews: 3 Best Flat Rate Discount Real Estate Brokers in Alabama

1. Houzeo.com: Max Savings, No Hidden Fees

city image
4.9/10
11,100+ Reviews
Logo-Link
4.9/5
11,100+ Reviews

BEST DISCOUNT REAL ESTATE SERVICE

Listing Fee: $249
💲 Pricing
⚡ Highlights
🚩 Deal Breakers
⭐ Reviews

Houzeo leads in discount real estate services with 20M+ active real estate listings on its platform. You get to choose from 3 packages:

  • Silver Package  $249: Your home is listed on your local MLS with 24 photos for 6 months. It is also visible on Zillow, Trulia, etc. You get unlimited listing changes, open houses, and tools like Houzeo Showings and Houzeo offers.
  • Gold Package  $299: You get all the benefits in the Silver package plus maximum photos and licensed broker assistance in this package. You also get seller disclosures and a premium yard sign that makes your listing pop.
  • Platinum Package – $349: You get everything in the Gold Package, along with virtual full-service support and a personal concierge. Plus, all the buyer and agent calls are forwarded to you along with a 12-month listing term.

Note: Expect an additional fee of 0.5% to 1.25% at closing.

Here are the key reasons why Houzeo is one of the top discount real estate services:

  • Max Savings: Houzeo’s flat fee packages help you skip agent commissions. Plus, with Platinum package, you get professional assistance similar to that of traditional agents.
  • 100% Online: You can manage your listing, showings, and negotiations from your phone with the Houzeo Mobile App.
  • Instant Social Sharing: You can post your home listing across Facebook, WhatsApp, LinkedIn, and X in an instant.
  • 5-Star Customer Service: Houzeo has a 5-star customer support and chat service. You can access them 6 days a week.
  • No Hidden Charges: All costs are disclosed upfront on Houzeo’s website, so you don’t have to worry about any hidden fees.

There are no dealbreakers with Houzeo.

Houzeo is rated 4.9 out of 5 stars on Google and Trustpilot.

» Houzeo Reviews: With over 11,100 happy customers, Houzeo is the most trusted discount real estate broker.

👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It combines Houzeo’s advanced technology, maximum exposure, 5-star customer service, and virtual broker assistance. Plus, you can save 2% to 5% on commissions at closing.

Houzeo is the #1 discount real estate broker in Alabama. The company provides features like IntelliList management to simplify your listing process. Besides this, you get 5-star customer support, advanced technology, showings management, and offers all at your fingertips.

2. Clever Real Estate

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4.9/10
4,100 Reviews
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4.9/5
4,100 Reviews

IN-PERSON REALTOR ASSISTANCE

Listing Fee: 1.5% Commission
💲 Pricing
⚡ Highlights
🚩 Deal Breakers
⭐ Reviews

Clever Real Estate offers 1 full-service package with in-person agent assistance:

  • 1.5% Commission: Your property is listed on the MLS by your chosen agent. You also get assistance with pricing your home, professional photography, marketing, negotiations, and closing. The 1.5% listing fee comes with a minimum commission of $3,000.

Here are the reasons why Clever Real Estate can be a good choice for you:

  • No Upfront Fee: You pay nothing to list your property. Commission is only due when your home sells.
  • No Obligation Process: You can interview agents with no obligation. A listing agreement and commission are only paid if you sign and close with an agent
  • Full-Service Agent Experience: You get matched with a full-service local agent who helps you from listing to closing. They also use creative ways to market your house, like professional photography, and help with closing paperwork.
  • Nationwide Agent Network: Clever works with top-rated agents from major brokerages like Keller Williams and RE/MAX. Every agent has at least 5+ years of experience, a strong sales record, and positive customer reviews. Clever’s network spans all 50 states.
  • Buyer Cashback Program: If you’re a buyer, you could get a cashback of $250 (if you buy with Clever) or $500 (if you buy and sell with Clever). This money can help with moving, furniture, or closing costs.

Here’s one drawback of working with Clever Real Estate:

  • High Minimum Fee: There’s a minimum listing fee of $3,000. This isn’t ideal for homes under $200,000 or fix-uppers.

Clever Real Estate has a rating of 4.9 out of 5 stars based on 3,696 reviews on Trustpilot.

Clever Real Estate Reviews: Read why Clever Real Estate is the best choice for in-person assistance.

👉 Our Take: We recommend Clever Real Estate for first-time sellers. Their full-service agents guide you throughout your home sale process with no upfront fees. You get in-person Realtor assistance at just 1.5% commission.

3. Flat Fee Realty

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3.2/10
10 Reviews
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3.2/5
10 Reviews

Affordable MLS Listing

Listing Fee: Starts from $199
💲 Pricing
⚡ Highlights
🚩 Deal Breakers
⭐ Reviews

Flat Fee Realty provides a single MLS package, with prices varying based on the state.

  • Package: In most states, the price starts at $199 + 0.25% listing broker fee at closing. The package includes a 6-month listing term with six photos. By paying an extra $50, you can add up to 25 photos.

👉 Our Take: Flat Fee Realty is affordable. However, the extra costs for upgrades and limited features may not fit all sellers’ needs. It can be a good option for land and lot owners.

Based on our research, the benefits of Flat Fee Realty are:

  • Refund Policy: You can request a refund within 30 days of purchase, as long as your property has not been listed on the MLS.
  • Affordable Plan: Their flat fee package is budget-friendly compared to competitors. It is a good option for land and lot owners.
  • Disclosures: State-specific disclosures are included with every listing.
  • Market Exposure: Your home gets listed on the local MLS and displayed on all major real estate websites like Realtor.com, Zillow, Trulia, etc.

In our research, we found some red flags of Flat Fee Realty, that could make your experience less satisfactory.

  • Limited Reviews: Even though Flat Fee Realty has been here since 2006, it has no credible reviews.
  • Fixed Package: No customization is offered beyond the basic listing package.
  • Not 100% Online: It is not fully online, causing potential delays in listing.
  • Additional Fees: You need to pay an additional $50 to upgrade your listing with extra photos.

In our research, we have not found any credible reviews for Flat Fee Realty.

Fred Romano owns Flat Fee Realty LLC. The company is a licensed brokerage in Connecticut. In the remaining states, they partner with licensed brokers to list your property on the MLS.

Flat Fee Realty charges 0.10 – 0.25% commission at closing. Even though they claim the buyer agent pays this, the entire commission comes out of the seller’s proceeds.

Reviews: 3 Best Fixed Percent Discount Brokers in Alabama

4. Ideal Agent

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5/10
6,350+ Reviews
Logo-Link
5/5
6,350+ Reviews

Agent Matching Service

Listing Fee: 2% of Sale Price
💲 Pricing
⚡ Highlights
🚩 Deal Breakers
⭐ Reviews

Ideal Agent is an agent matching company. It offers a single listing package for sellers:

  • 2% Commission: Ideal Agent charges a 2% commission to the listing agent, which is lower than traditional rates (typically 2.5 – 3%). On an average home price of $400,000, you will be charged $8,000.

👉 Our Take: The 2% listing fee is competitive, however, the buyer’s agent still gets a 2.5 – 3% commission, bringing the total commission to around 4.5 – 5%. The savings are notable but not as significant as flat-fee brokers.

Ideal Agent stands out with several attractive offerings:

  • Top Agents: The platform only works with experienced agents from major brokerages like Keller Williams Realty and RE/MAX.
  • National Network: Coverage extends across the U.S., making it a versatile option for sellers nationwide.

It’s important to be aware of these potential drawbacks:

  • Limited Savings: Despite the reduced listing commission, the total commission cost isn’t drastically different from standard agents.
  • Agent Pool: In less populated areas there may be fewer agents to choose from, limiting flexibility.

Ideal Agent has a rating of 5 out of 5 on Trustpilot.

» Ideal Agent Reviews: Does Ideal Agent benefit you in the 2024 market?

Steve Johnston established ldeal Agent in 2016. It is headquartered in Tampa. It offers all the traditional Realtor services with a 2% commission on home sale value.

However, customers who have used their services have complained about hidden charges.

5. UpNest

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4.7/10
295+ Reviews
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4.7/5
295+ Reviews

Negotiable FEES

Listing Fee: Varies as per the agent
💲 Pricing
⚡ Highlights
🚩 Deal Breakers
⭐ Reviews

UpNest offers agent-matching services. Here’s how it works:

  • No Upfront Cost: UpNest connects you with top local real estate agents at no upfront cost. Agents will discuss commission rates, fees, and potential discounts directly with you.

Here’s what UpNest offers:

  • Multiple Agent Proposals: Get 3–5 commission quotes from top local agents. Compare options easily without contacting agents yourself.
  • Quick Turnaround: Receive agent matches within 24 hours of signing up.
  • Transparent Pricing: View all commission rates and potential savings upfront. There are no hidden fees or pressure to commit.
  • Nationwide Coverage: It offers service throughout the US. It connects you with the local agent who has current market insights.

Here are some of the downsides of working with UpNest:

  • No Guaranteed Savings: UpNest does not offer guaranteed savings. Instead, each agent sets their own listing fee.
  • No Control Over Agent Selection: UpNest shows you commission quotes from selected agents. As a result, you might miss out on other qualified agents who are part of their network.

UpNest has a rating of 4.7 out of 5 stars on Google.

» UpNest Reviews: Is UpNest actually saving you money in 2024? Read to find out.

👉 Our Take: With UpNest you get multiple real estate agent options to choose from. However, agents' commission rates and qualifications can vary significantly, and the quality of service may depend on the broker you select.

UpNest is a licensed agent-matching brokerage. It is headquartered in California. Move, Inc., (the parent company of Realtor.com) acquired Upnest in June 2022.

UpNest pairs you with local agents with a proven sales record. However, you may end up fixing a high commission for the agent.

6. Redfin: 1% Fee, Nationwide Coverage

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3.7/10
30+ Reviews
Logo-Link
3.7/5
30+ Reviews

NATIONWIDE BROKERAGE

1.5% Listing Fee
💲 Pricing
⚡ Highlights
🚩 Deal Breakers
⭐ Reviews

Redfin offers two packages for home sellers based on the type of properties they want to sell.

  • Redfin Full-Service Agent – 1.5% Commission: It is a standard full-service package for listing, marketing and closing your sale.
  • Redfin Premier Agent – 1.5% Commission: This is a high-end service for luxury properties that includes additional marketing and services for high-end buyers.

Note: If the sellers buy a property with Redfin, they have to pay only 1% of commission as listing fee instead of 1.5%.

Here are some advantages of choosing Redfin:

  • Advanced Technology: Redfin is primarily known for its high-tech platform and mobile app.
  • Near Nationwide Coverage: Redfin covers 50 states in the US.
  • Assistance Through Closing: Redfin agents guide you through paperwork, marketing plans, and negotiations to make your closing easy and faster.

Here are some drawbacks of Redfin based on their customer reviews:

  • Pricing Inaccuracy: Many sellers have complained that a lot area, a gated compound, or a city location are not considered during valuation.
  • Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
  • Lack of Customer Service: There are a few negative reviews about the lack of personal attention by Redfin agents.
  • Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
  • Lack of Personalized Services: Due to agents handling multiple clients at once, customers have often complained that Redfin agents are not able to give personalized service.

Redfin has 3.7 out of 5 stars from 30+ reviews on Google.

» Redfin Reviews: Read more to make an informed decision before selling your home. 

👉 Our Take: We recommend Redfin for its advanced technology. However, some flat fee services offer you the same technology and more at much lower costs.

Redfin is a top nationwide real estate brokerage known for its advanced technology. Their premier package helps you sell luxury homes. The platform also provides easy access to local experts while selling a house by owner in Alabama.

How Much Will You Save With a Discount Real Estate Broker in Alabama?

You could save up to $13,421 when selling a median-priced $289,900 home with a Flat Fee MLS service in Alabama.

However, if you pay a standard 6% commission fee, you’d have to pay a whopping $17,394 to your listing agent. But, with Houzeo’s Platinum plan, you will only pay $349 with a 1.25% charge at closing

Pros and Cons of Discount Realtors in Alabama

Discount real estate brokers in Alabama offer a great way to save. While this cost-saving option sounds good, it’s important to weigh both the pros and cons.

Pros

  • Lower Fees: You’ll pay less than a traditional 3% Realtor. Plus, you’ll get full access to features and tools for a low fee.
  • Full-Service Support: Discount real estate agents in Alabama offer all basic home-selling services. This includes assistance with how to price your home, marketing, paperwork, and negotiations.
  • MLS Access: Discount brokers help you list your home on the MLS in Alabama, providing exposure to a maximum no. of buyers.

Cons

  • Hidden Fees: Some discount brokerages in Alabama may charge hidden fees for additional a la carte services. You must do your research and opt for the best discount Realtors in AL.
  • Inconsistent Service: Some discounted brokers in Alabama handle multiple clients at once, so personalized attention may be limited. They do this to make up for the reduced commission rate.
  • High Cancellation Fees: A few of the discount brokers may impose a significant withdrawal fee if you cancel your agreement within a specific time frame.

How to Choose the Right Alabama Discount Real Estate Broker?

Choosing the right discount listing agent can feel like navigating an alligator alley, tricky but not impossible! Here’s how to make the right decision in Alabama:

  • Assess Your Selling Needs: Consider whether you need full-service support or just a basic MLS listing. If you can handle the negotiations and closing paperwork yourself, you can go for basic listing-only plans.
  • Compare Pricing and Services: Check the list of services and their prices from different companies. Ensure the company you choose doesn’t have any hidden fees that will increase your overall expenses.
  • Evaluate Technology and Tools: Check to see if your discount broker provides tools for offer and showings management. Also, ensure the home is visible to serious buyers browsing for properties for sale in Alabama.
  • Check Agent Support: Some companies offer virtual support, while others provide dedicated agents. Make the decision based on your requirements.
  • Read Customer Reviews: Check platforms like Google, Trustpilot, and BBB for authentic reviews. Take note of closing success stories, responsiveness, and service quality.

Alternatives to Discount Real Estate Brokers in Alabama

Here are some other options to consider for selling a house in Alabama:

  • For Sale By Owner Companies: In a FSBO sale, you have to handle every step from listing to paperwork. You can choose For Sale By Owner websites in Alabama that provide MLS access.
  • Cash Buyers: Cash buyers in Alabama, including iBuyers, investors, and home flippers, actively search on the MLS for the listed properties.
  • Full-Service Realtor: If you can’t handle the process yourself, you can opt for the traditional home-selling method. But, you’ll have to pay a 3% commission fee.

» Houzeo Reviews: Find out what customers have to say about Houzeo—Alabama’s best home-selling website.

Frequently Asked Questions

What are the best discount real estate brokers in Alabama?

Houzeo.com and Clever Real Estate are the top discount real estate brokers in Alabama. Both provide an incredible combination of savings and technology.

How much is the real estate agent fees in Alabama?

On average, traditional agents in Alabama charge a whopping 3% of the sale price as commission. On the other hand, discount real estate brokerage firms in Alabama charge a flat fee or a fixed percent of 1%.

How do I find a discount broker near me in Alabama?

To find a discount Realtor near you, check online reviews and ratings of local discount brokers. For instance, Houzeo can list your home on the MLS within 24 to 48 hours. Here, you can review and compare offers through the mobile app. The app also helps you manage showings and paperwork easily.