$33,000—that’s what you’re paying an agent to list your home on the MLS, set the price, review contracts, and negotiate offers. But here’s a secret: Utah discount brokers get all that done for a fraction of the cost!
Houzeo, Utah’s #1 discount real estate service, offers virtual full-service assistance for just $349. That’s thousands of dollars in your pocket!
Key Takeaways:
- Discount real estate brokers save thousands in commission while still offering professional support.
- The 5 best discount brokers in Utah are Houzeo, Utah Home Central, Redefy, Ideal Agent, and Redfin.
- Houzeo is the best discount real estate service in Utah. You get virtual full-service support, high-tech tools to manage your offers, and 5-star customer support.
- Clever ranks second because of their High Professionalism, Excellent Communication, and 5-star rating.
- Beware of hidden fees when selecting a discount broker. Pricing varies by region, so read the fine print.
- Assess crucial factors such as pricing, service quality, and transparency to make an informed and confident decision.
Rankings: Top 6 Utah Discount Real Estate Brokers
We’ve ranked the top 6 discount brokerages in the Beehive State for you to choose from.
| Rank | Discount Real Estate Broker / Company | Listing Fee | Max Savings | 100% Online | 5-Star Reviews* | Broad Coverage | Mobile App |
|---|---|---|---|---|---|---|---|
| 1. | Houzeo | $349 Flat Fee | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. | Clever Real Estate | 1.5% Commission | ❌ | ❌ | ✅ | ❌ | ❌ |
| 3. | Utah Home Central | $3,200 Flat Fee | ❌ | ❌ | ❌ | ❌ | ❌ |
| 4. | Redefy | $3,500 Flat Fee | ❌ | ❌ | ❌ | ❌ | ✅ |
| 5. | Ideal Agent | 2% Commission | ❌ | ❌ | ✅ | ✅ | ❌ |
| 6. | Redfin | 1% Commission | ❌ | ❌ | ❌ | ✅ | ✅ |
Types of Discount Real Estate Brokers
Utah sellers can choose from two main types of discount real estate brokers. Each of these cater to the unique needs of the home sellers:
- Flat Rate Discount Brokers: Also known as Flat Fee MLS companies, they charge a fixed upfront fee to list your home on the MLS. A Flat Fee MLS service costs between $399 to $4,000. These services offer maximum exposure for a low fee.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, this percentage is lower than the traditional 3%. Depending on the broker, these rates may vary from 1% to 2.5%.
Reviews: 4 Best Flat Rate Discount Real Estate Brokers in Utah
1. Houzeo.com: Max Savings, No Hidden Fees
BEST DISCOUNT REAL ESTATE SERVICE
Listing Fee: $249Houzeo leads in discount real estate services with 20M+ active real estate listings on its platform. You get to choose from 3 packages:
- Silver Package – $249: Your home is listed on your local MLS with 24 photos for 6 months. It is also visible on Zillow, Trulia, etc. You get unlimited listing changes, open houses, and tools like Houzeo Showings and Houzeo offers.
- Gold Package – $299: You get all the benefits in the Silver package plus maximum photos and licensed broker assistance in this package. You also get seller disclosures and a premium yard sign that makes your listing pop.
- Platinum Package – $349: You get everything in the Gold Package, along with virtual full-service support and a personal concierge. Plus, all the buyer and agent calls are forwarded to you along with a 12-month listing term.
Note: Expect an additional fee of 0.5% to 1.25% at closing.
Here are the key reasons why Houzeo is one of the top discount real estate services:
- Max Savings: Houzeo’s flat fee packages help you skip agent commissions. Plus, with Platinum package, you get professional assistance similar to that of traditional agents.
- 100% Online: You can manage your listing, showings, and negotiations from your phone with the Houzeo Mobile App.
- Instant Social Sharing: You can post your home listing across Facebook, WhatsApp, LinkedIn, and X in an instant.
- 5-Star Customer Service: Houzeo has a 5-star customer support and chat service. You can access them 6 days a week.
- No Hidden Charges: All costs are disclosed upfront on Houzeo’s website, so you don’t have to worry about any hidden fees.
There are no dealbreakers with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google and Trustpilot.
» Houzeo Reviews: With over 11,100 happy customers, Houzeo is the most trusted discount real estate broker.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It combines Houzeo’s advanced technology, maximum exposure, 5-star customer service, and virtual broker assistance. Plus, you can save 2% to 5% on commissions at closing.
Houzeo is the #1 discount real estate broker in Utah. The company provides features like IntelliList management to simplify your listing process. Besides this, you get 5-star customer support, advanced technology, showings management, and offers all at your fingertips.
2. Clever Real Estate
IN-PERSON REALTOR ASSISTANCE
Listing Fee: 1.5% CommissionClever Real Estate offers 1 full-service package with in-person agent assistance:
- 1.5% Commission: Your property is listed on the MLS by your chosen agent. You also get assistance with pricing your home, professional photography, marketing, negotiations, and closing. The 1.5% listing fee comes with a minimum commission of $3,000.
Here are the reasons why Clever Real Estate can be a good choice for you:
- No Upfront Fee: You pay nothing to list your property. Commission is only due when your home sells.
- No Obligation Process: You can interview agents with no obligation. A listing agreement and commission are only paid if you sign and close with an agent
- Full-Service Agent Experience: You get matched with a full-service local agent who helps you from listing to closing. They also use creative ways to market your house, like professional photography, and help with closing paperwork.
- Nationwide Agent Network: Clever works with top-rated agents from major brokerages like Keller Williams and RE/MAX. Every agent has at least 5+ years of experience, a strong sales record, and positive customer reviews. Clever’s network spans all 50 states.
- Buyer Cashback Program: If you’re a buyer, you could get a cashback of $250 (if you buy with Clever) or $500 (if you buy and sell with Clever). This money can help with moving, furniture, or closing costs.
Here’s one drawback of working with Clever Real Estate:
- High Minimum Fee: There’s a minimum listing fee of $3,000. This isn’t ideal for homes under $200,000 or fix-uppers.
Clever Real Estate has a rating of 4.9 out of 5 stars based on 3,696 reviews on Trustpilot.
Clever Real Estate Reviews: Read why Clever Real Estate is the best choice for in-person assistance.
👉 Our Take: We recommend Clever Real Estate for first-time sellers. Their full-service agents guide you throughout your home sale process with no upfront fees. You get in-person Realtor assistance at just 1.5% commission.
3. Utah Home Central
45+ Reviews
45+ Reviews
LIMITED SAVINGS
Listing Fee: $200 + $3000Utah Home Central is a discount real estate brokerage. The company offers a single package:
- Flat Fee – $200 + $ 3,000 at Closing: You pay $200 for listing and $3,000 at the time of closing. This full-service package includes everything from agent support to marketing and closing assistance.
👉 Our Take: Utah Home Central charges an affordable flat fee to list your home. However, you’ll also need to pay a $3,000 fee at closing, which means the total cost might be higher than that of other flat-fee brokerages.
Utah Home Central offers the following advantages:
- Top Customer Service: It provides customer support with a 24/7 information hotline.
- Paperwork Assistance: The company’s agent will assist you with all the paperwork related to the transaction. The agents are present during contract negotiations to ensure you get the best deal.
- In-House Photography: They have an in-house professional photographer to get the best photos and videos of the home for the MLS.
- Buyer Reward Program: If you find a new home through its portal, Utah Home Central rebates you 50% of the commission.
Below are some of the drawbacks of working with Utah Home Central:
- High Closing Commission: The $3,000 commission upon sale significantly reduces savings compared to other flat-fee services.
- Limited Service Coverage: Utah Home Central only serves areas in Utah, Salt Lake, Davis, Weber, Wasatch, and Washington counties.
Utah Home Central has a 4.8 out of 5-star rating on Google.
Utah Home Central is a full-service flat fee real estate brokerage. The company is headquartered in South Jordan. However, they serve most areas in Utah, Salt Lake, Davis, Weber, Wasatch, and Washington counties.
Utah Home Central technology suite is basic in comparison to other brokerages. Customers who have used their services have mentioned that their customer service is below par.
4. Redefy
IN-HOUSE SUPPORT
Listing Fee: Starting at $379Redefy DIY is a real estate service that allows homeowners to list their properties on the MLS for a flat fee. It offers 3 packages:
- Self-Service – ($379): This plan includes a 6-month listing on Zillow, Realtor.com, and your local MLS. You get a yard sign, 10 photos, and a door key lockbox. No agent support is provided.
- Limited Service – ($499): Features a 1-year listing on Zillow, Realtor.com, and your local MLS. It includes a yard sign, 25 photos, a door key lock box, and CSS showing service. It also includes live chat support.
- Virtual Full Service – ($2,995): This premium plan provides a 1-year listing with all features from the Limited Service plan. Additionally, you get in-home consulatation, contract reviews, professional photography, and market analysis.
👉 Our Take: Redefy is a good option if you want flexible pricing and prioritize savings over personalized service. However, the service quality may vary and you’ll need to opt for the premium package for additional support.
Here’s what stands out about Redefy:
- Affordable Pricing: Packages start as low as $379, giving you flexible options to fit your budget. Every plan includes essential features like local listing, email, text, live chat support, yard signs, and door lock keys.
- In-House Support: You are provided with professional in-house support like home staging with accurate pricing.
- Mortgage Calculator: Redefy’s Mortgage Calculator allows you to estimate your overall mortgage, insurance, and taxes.
Here are some of the downsides of working with Redefy::
- Limited Agent Availability: Full support is only available with the premium package, and service quality can vary.
- Lack of Personalized Services: Customers have often complained that Redefy agents are not able to give personalized service, as they serve a high volume of clients.
- Limited Coverage: Services are only available in 9 states: Colorado, Florida, Georgia, Illinois, North Carolina, South Carolina, Tennessee, Texas, and Virginia.
Redefy has a rating of 4 out of 5 stars on Yelp.
Redefy is a discount real estate brokerage introduced in 2011. It is headquartered in Aurora, Colorado.
It is a licensed firm that works on the principle of a flat fee. This means for your million-dollar house, you just pay a flat rate. You also need to pay $500 as a non-refundable deposit. This increases your overall package cost.
Reviews: 2 Best Fixed Percent Discount Brokers in Utah
5. Ideal Agent
Agent Matching Service
Listing Fee: 2% of Sale PriceIdeal Agent is an agent matching company. It offers a single listing package for sellers:
- 2% Commission: Ideal Agent charges a 2% commission to the listing agent, which is lower than traditional rates (typically 2.5 – 3%). On an average home price of $400,000, you will be charged $8,000.
👉 Our Take: The 2% listing fee is competitive, however, the buyer’s agent still gets a 2.5 – 3% commission, bringing the total commission to around 4.5 – 5%. The savings are notable but not as significant as flat-fee brokers.
Ideal Agent stands out with several attractive offerings:
- Top Agents: The platform only works with experienced agents from major brokerages like Keller Williams Realty and RE/MAX.
- National Network: Coverage extends across the U.S., making it a versatile option for sellers nationwide.
It’s important to be aware of these potential drawbacks:
- Limited Savings: Despite the reduced listing commission, the total commission cost isn’t drastically different from standard agents.
- Agent Pool: In less populated areas there may be fewer agents to choose from, limiting flexibility.
Ideal Agent has a rating of 5 out of 5 on Trustpilot.
» Ideal Agent Reviews: Does Ideal Agent benefit you in the 2024 market?
Steve Johnston established ldeal Agent in 2016. It is headquartered in Tampa. It offers all the traditional realtor services with a 2% commission on home sale value.
Ideal Agent lacks a modern technology system. Customers who have used their services have complained about hidden charges.
6. Redfin: 1% Fee, Nationwide Coverage
NATIONWIDE BROKERAGE
1.5% Listing FeeRedfin offers two packages for home sellers based on the type of properties they want to sell.
- Redfin Full-Service Agent – 1.5% Commission: It is a standard full-service package for listing, marketing and closing your sale.
- Redfin Premier Agent – 1.5% Commission: This is a high-end service for luxury properties that includes additional marketing and services for high-end buyers.
Note: If the sellers buy a property with Redfin, they have to pay only 1% of commission as listing fee instead of 1.5%.
Here are some advantages of choosing Redfin:
- Advanced Technology: Redfin is primarily known for its high-tech platform and mobile app.
- Near Nationwide Coverage: Redfin covers 50 states in the US.
- Assistance Through Closing: Redfin agents guide you through paperwork, marketing plans, and negotiations to make your closing easy and faster.
Here are some drawbacks of Redfin based on their customer reviews:
- Pricing Inaccuracy: Many sellers have complained that a lot area, a gated compound, or a city location are not considered during valuation.
- Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
- Lack of Customer Service: There are a few negative reviews about the lack of personal attention by Redfin agents.
- Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
- Lack of Personalized Services: Due to agents handling multiple clients at once, customers have often complained that Redfin agents are not able to give personalized service.
Redfin has 3.7 out of 5 stars from 30+ reviews on Google.
» Redfin Reviews: Read more to make an informed decision before selling your home.
👉 Our Take: We recommend Redfin for its advanced technology. However, some flat fee services offer you the same technology and more at much lower costs.
Redfin is a top nationwide real estate brokerage known for its advanced technology. Their premier package helps you sell luxury homes. The platform also provides easy access to local experts while selling a house by owner in Utah.
How Much Will You Save With a Discount Real Estate Broker in Utah?
You could save up to $26,398 when selling a median-priced $563,100 home with a Flat Fee MLS service in Utah.
However, if you pay a standard 6% commission fee, you’d have to pay a whopping $33,786 to your listing agent. But, with Houzeo’s Platinum plan, you will only pay $349 with a 1.25% charge at closing.
| Details | Traditional Realtor (6%) | Houzeo’s Flat Fee |
| Median Sale Price | $563,100 | $563,100 |
| Listing Fee | $33,786 | $7,388 |
| Savings | $0 | $26,398 |
Pros and Cons of Discount Realtors in Utah
Discount real estate brokers in Utah offer a great way to save. While this cost-saving option sounds good, it’s important to weigh both the pros and cons:
✅ Pros
- Lower Fees: You’ll pay less than a traditional 3% Realtor. And get access to all the features and tools for a much lower fee.
- Full-Service Support: Discount real estate agents in Utah offer all basic home-selling services. This includes assistance with how to price your home, marketing, paperwork, and negotiations.
- MLS Access: Discount brokers help you list your home on the MLS in Utah, providing exposure to a maximum no. of buyers.
❌ Cons
- Hidden Fees: Some discount brokerages in Utah may charge hidden fees for additional a la carte services. You must do your research and opt for the best discount Realtors in UT.
- Inconsistent Service: Some discounted brokers in Utah handle multiple clients at once, so personalized attention may be limited. They do this to make up for the reduced commission rate.
- High Cancellation Fees: A few of the discount brokers may impose a significant withdrawal fee if you cancel your agreement within a specific time frame.
How to Choose the Right Utah Discount Real Estate Broker?
Choosing the right discount listing agent can feel like navigating an alligator alley, tricky but not impossible! Here’s how to make the right decision in Utah:
- Assess Your Selling Needs: Consider whether you need full-service support or just a basic MLS listing. If you can handle the negotiations and closing paperwork yourself, you can go for basic listing-only plans.
- Compare Pricing and Services: Check the list of services and their prices from different companies. Ensure the company you choose doesn’t have any hidden fees that will increase your overall expenses.
- Evaluate Technology and Tools: Check to see if your discount broker provides tools for offer and showings management. Also, ensure the home is visible to serious buyers browsing for properties for sale in Utah.
- Check Agent Support: Some companies offer virtual support, while others provide dedicated agents. Make the decision based on your requirements.
- Read Customer Reviews: Check platforms like Google, Trustpilot, and BBB for authentic reviews. Take note of closing success stories, responsiveness, and service quality.
Alternatives to Discount Real Estate Brokers in Utah
Here are some other options to consider for selling a house in Utah:
- For Sale By Owner Companies: In a FSBO sale, you have to handle every step from listing to paperwork. You can choose For Sale By Owner websites in Utah that provide MLS access.
- Cash Buyers: Cash buyers in Utah, including iBuyers, investors, and home flippers, actively search on the MLS for the listed properties.
- Full-Service Realtor: If you can’t handle the process yourself, you can opt for the traditional home-selling method. But, you’ll have to pay a 3% commission fee.
» Houzeo Reviews: Find out what customers have to say about Houzeo—Utah’s best home-selling website.
