89% of buyers used real estate agents or brokers to buy homes. Additionally, 85% of sellers believe agents can secure a higher sale price for their homes. This highlights the value of professional help, but these services come with a steep cost.
Real estate companies charge a 5-6% commission on the sale price, which can amount to $24,000 for a $400,000 home. With such hefty fees, these companies must provide value that justifies the cost.
People rely on real estate companies for their market knowledge, negotiation skills, and ability to handle complex paperwork. Whether you’re considering a full-service brokerage or a tech-driven platform, here are our top picks in the Bluegrass State.
Top 6 Kentucky Real Estate Companies:
-
For Home Sellers
- Houzeo: Best Technology
- Mink Realty: Best In-person Services
- RE/MAX: Expert Assistance
-
For Home Buyers
- Keller Williams Realty: Best for Commercial Properties
- Coldwell Banker Realty: Best for Local Buyers
- Berkshire Hathaway HomeServices: Best For Luxury Properties
3 Best Real Estate Companies for Home Sellers in Kentucky
Here are the top 3 real estate companies in Kentucky that help sellers maximize their savings.
1. Houzeo
100% ONLINE
Listing Fee: $249Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 3 Flat Fee MLS packages to simplify your home sale.
- Silver Package – $249 + 0.5% at Close: You can upload 24 photos, and your listing term will be 6 months. You can also make unlimited changes to your listing.
- Gold Package – $299 + 1% at Close: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $349 + 1.25% at Close: You get virtual full assistance from a licensed broker and a 12-month listing term.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, etc., increasing its visibility.
- Quicker Sale: Houzeo’s Homes For Sale page showcases your home to thousands of buyers, which may result in a faster sale.
- 100% Online: You can list your home, manage offers, and close deals, all at your fingertips with a powerful mobile app.
- 5-star Customer Service: You have access to listing support and chat services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Discover why so many homeowners are choosing Houzeo to list their properties.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot. Homeowners also praise the Houzeo Mobile App, which helps them list, manage, and close their home sales seamlessly—right from their phones.
» Houzeo Reviews: Rated “Excellent” by 11,000+ happy home sellers.
👉 Our Take: We recommend Houzeo’s Gold Plan for most home sellers. It gives you maximum exposure, highest savings, and access to Houzeo technology features. A licensed broker will also assist you with pricing your home, offer negotiations, inspection, and closing.
2. Mink Realty
MID-RANGE OPTION
Listing Fee: $499Mink Realty offers two Flat Fee MLS listing packages:
- Gold Package – $499 + $500 at Close: Along with the services mentioned in the Silver package, you get a showings scheduler, an offer platform, and agent feedback service. You can also upload up to 50 photos.
- Platinum Package – $499 + $2,500 at Close: You get all the services from the Gold package, plus assistance with negotiations and inspection repair requests. Additionally, your listing will be live for 12 months. However, they charge a flat $2,500 closing fee.
Here are some green flags about Mink Realty:
- Wide Market Exposure: Your property will get syndicated to real estate websites like Remax, Zillow, Trulia, and Realtor.com.
- Buyer Leads are Directly Forwarded: All buyer leads are directly forwarded to you. This means no agent interference.
Donna Mink has a stellar reputation within the broker community. However, keep the following drawbacks in mind before listing with Mink Realty:
- Limited Coverage: Mink Realty offers services only in Florida, Indiana, and Kentucky.
- Additional Costs for Services: Opting for certain services, like a FSBO yard sign, Facebook marketing, and open house marketing, can increase the total cost of the transaction.
Mink Realty has a stellar rating of 5 out of 5 stars from 10+ reviews on Google.
👉 Our Take: Mink Realty’s broker, Donna Mink, has represented thousands of home sellers. We recommend Mink Realty if you’re looking for a Flat Fee MLS service with expert broker support in Kentucky, Florida, or Indiana. However, keep in mind that their Silver package is only suitable for land or lot listings.
Mink Realty is our #2 ranked real estate company in Kentucky. What sets Mink Realty apart is its Managing Broker – Donna Mink.
Donna Mink is an experienced Flat Fee MLS broker and has represented thousands of home sellers. Therefore, With Mink Realty you can list and sell properties all over the state of Kentucky.
3. RE/MAX
Good Exposure
3% - 6% CommissionRE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.
- No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.
👉 Our Take: RE/MAX is known for its reputation and credibility. It is a solid choice for home sellers due to its extensive network and experienced agents. The company offers unparalleled exposure for your property.
Here are the key features of RE/MAX:
- Global Reach: RE/MAX has over 135,000 agents, and its network is spread over 100 countries.
- Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
- Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.
Here are some drawbacks of RE/MAX:
- Limited Discount Options: The company focuses on traditional full-service brokerage rather than discount or low-cost options.
- Inconsistent Service: Service quality may vary depending on the local franchise office.
RE/MAX has a poor rating of 1 out of 5 stars from 300+ users on Consumer Affairs.
RE/MAX, LLC is part of RE/MAX Holdings and has more than 135,000 agents in over 100 countries. It is known for its large network and expert seller assistance.
In addition, RE/MAX has a high market share in residential and commercial real estate. Clients also have access to market data and valuation tools and a user-friendly search platform. However, previous customers have complained about a lack of communication from its agents.
3 Best Real Estate Companies for Home Buyers in Kentucky
Here are the top home-buying companies in Kentucky to help you find your dream home.
1. Keller Williams Realty
Quick MLS Updates
Based in New York, NYHouzeo is a top-rated digital real estate platform for smart home buyers. Based in New York, it connects you directly with MLS-listed homes.
- No Service Fee: There are no service fees or commissions charged to home buyers.
- Upfront Pricing: You view complete listings and fee details with no surprises
- Free Access: Buyers can browse listings and use core tools at no cost before deciding to engage.
Houzeo is America’s #1 platform for smart home buyers because:
- Access Listings on All Major Real Estate Sites: View homes from Zillow, Realtor.com, Redfin, and hundreds more via Houzeo’s MLS access.
- 5-Star Customer Service: Buyer support is available 6 days a week by phone. Chat and email support run 7 days a week.
- 100% Online Convenience: Schedule showings, track price changes, and make offers online—right from Houzeo’s mobile app.
- Cost of Living Calculator: Compare neighborhoods based on affordability, commute, and amenities—all in one simple tool.
With Houzeo, there are no dealbreakers—it’s so simple and hassle-free.
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
Keller Williams Realty is headquartered in Austin, TX. It is one of the top real estate companies in Minnesota. It is an agent-centric, technology-driven, and education-based company.
Furthermore, Keller Williams has a 5-star rating. However, a lot of customers also complained about poor agent experience.
2. Coldwell Banker Realty
MOST SUCCESSFUL INVESTORS
Based in New JerseyColdwell Banker Real Estate LLC is an American full-service real estate brokerage.
- No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker.
👉 Our Take: Coldwell Banker is great for buyers because of its long-standing experience and wide property selection. It is especially helpful for those looking to invest in popular areas or unique properties.
Key features of Coldwell Banker include:
- Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
- Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
- Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
- Finance Assistance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
- Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.
Red flags of Coldwell Banker include:
- Less Flexibility in Negotiation: The company’s established policies might offer less flexibility in negotiating commission rates.
- Inconsistent Agent Quality: While many agents are experienced, the quality of service can vary depending on the specific agent assigned.
- Lapses in Transactions: Customer complaints include delays in transactions and unresponsive agents.
Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot
Coldwell Banker, based in New Jersey, has been a trusted name in real estate for over a century. It offers services for various property types, from residential homes to investment properties.
Additionally, Coldwell Banker offers market analysis tools to help clients make informed decisions. It also provides virtual tours and detailed online listings. However, their extensive network can sometimes lead to less personalized service.
3. Berkshire Hathaway HomeServices
Luxury Listings
Based in MinneapolisBerkshire Hathaway HomeServices is a real estate brokerage franchise. BHHS makes over $136 billion annually in residential real estate transactions.
- No Service Fee: Berkshire Hathaway HomeServices does not charge home buyers any fee for its services.
👉 Our Take: Berkshire Hathaway is ideal for buyers seeking luxury homes or high-end properties. Their agents provide expert advice and detailed market insights.
The key features for Berkshire Hathaway include:
- Exclusive Listings: Buyers gain access to high-end and luxury properties that may not be available on other platforms.
- Professional Network: Access to a broad network of professionals, including mortgage brokers and home inspectors.
- Assistance in Paperwork: The agents handle all paperwork for you to buy a house.
Here are a few drawbacks of Berkshire Hathaway:
- Higher Costs: The focus on luxury properties often means higher prices, which might not suit all budgets.
- Limited Options: Fewer choices are available for buyers looking for more budget-friendly homes.
Berkshire Hathaway has a rating of 2.9 out of 5 on Best Company.
Berkshire Hathaway HomeServices is headquartered in Minneapolis, MN. It is known for dealing with high-end luxury properties. It also provides buyers with access to property features, and amenities to help them choose the best home.
Moreover, their email updates keep you informed about new homes available. However, the high-quality service may come with a higher commission fee.
Best Real Estate Companies to Work for in Kentucky
When you choose a real estate company to work for in Kentucky, it’s important to consider how the commission is split. Most real estate agents get paid a commission which is then divided between the agent and the brokerage.
For example, if you sell a $300,000 home with a 6% commission split equally between buyer and seller agents, you’d get 3% or $9,000. With a 60/40 split, you’d receive $5,400 before taxes. Some brokerages now offer salaries and benefits, so it’s worth exploring various options.
Here’s a comparison of top real estate brokerages in Kentucky:
| Brokerage | Commission Split | Best For |
| Keller Williams | 70/30 | Agents seeking higher commissions and more educational resources. |
| RE/MAX | 95/5, 80/20, 70/30, 60/40 (capping system) | Agents who want customized commission splits and desk fees. |
| Century 21 | 50/50, 70/30 + 8% franchise fee (capping system) | Agents who want brokerage brand recognition. |
| Coldwell Banker | 50/50, 60/40, 70/30 (capping system) | Agents who need marketing, lead generation, and other tools. |
| Compass | 50/50 | Agents who want access to a wide range of online resources and tools. |
What to Consider When Choosing a Real Estate Brokerage to Work For?
- Franchise vs. Independent Choices: Franchises like RE/MAX and Keller Williams offer a nationwide presence and provide more support and training. Independent real estate firms offer more freedom but may have fewer resources.
- Company Reputation: Research the brokerage’s market presence and reputation. A reputable company can help with lead generation.
- Support and Resources Offered: Some brokerages provide mentorship programs and free advertising, while others offer minimal support. You can also visit company events to get a feel for the work culture.
- Scope for Specialization: Consider the brokerage’s niche and how it aligns with your interests and local opportunities in Kentucky’s real estate market.
How to Choose the Best Real Estate Company in Kentucky?
You can choose the best real estate companies based on these factors:
For Sellers:
- Strong Technology: A company’s website should have robust technology that can make selling a house more efficient. Also, look for features like virtual tours, professional photos, and user-friendly interfaces.
- Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that aligns with your preferences and also has helpful customer service.
- Maximum Exposure: Find a company that will give maximum exposure to your property, especially if you want to list for sale by owner. This could also include an MLS listing, social media advertisement, and customizable yard signs.
For Buyers:
- Buyer-Friendly Tools: Opt for a company that has MLS access, so you can easily browse all Kentucky real estate listings and find the perfect home in your favorite area.
- Experienced Agents: Seek a company with agents who have experience with buyers. They should be able to guide you through every step, from looking at houses to finally buying one.
- Property Listings: Look for a company with access to many property listings on the MLS to help with your home search. This way, you’ll see all the listings in the area you like.
» Best Website to Find Homes for Sale: Find your dream home in America.
Are Real Estate Companies in Kentucky Worth It?
Yes! Real estate companies in Kentucky are worth it. Top companies offer advanced technology, a large network of agents, and maximum savings. This is where Houzeo stands out as a smart choice for sellers in Kentucky.
Houzeo offers a flat fee listing service that saves sellers thousands of dollars in commissions. With user-friendly tools, it is ideal for homeowners looking to sell their homes quickly.
Eager to Know How Houzeo Works?
We have got you covered. Check out how you can list your property on the MLS with Houzeo.
» Need More Clarity? Read these exclusive Houzeo reviews and learn why Houzeo is Kentucky’s best home buying and selling website.
