From Louisville to Lexington, there are over 12,932 realtors in Kentucky. With so many realtors, there are bound to be thousands of real estate companies.
We’ve spent hundreds of hours researching Kentucky’s best real estate companies. Our ratings are specific to what you’re trying to accomplish.
Top Real Estate Companies In Kentucky for:
- Selling Your Home: Sellers need maximum exposure for their listing, max commission savings, a 100% online experience, and 5-star customer support.
- Buying a Home: Buyers need a great agent to negotiate for them, maximum buyer rebate, and stellar customer support.
- Agents to Work in: Agents want the best commission splits, to earn equity in the company, a strong training program, and stellar tech and support.
Top 7 Real Estate Companies in Kentucky
Let’s look at the top companies in Kentucky for real estate in 2023.
3 Best Real Estate Companies For Home Sellers
1. Houzeo
BEST OVERALL
Houzeo.com
- Houzeo is available nationwide
- Available nationwide
4.9/5.0
(4,523 reviews)
4.9/5.0
(4,523 reviews)Houzeo is a 100% online home-selling platform. It is the best way to sell your home fast and save thousands in commission.
For Home Sellers: Houzeo offers 4 FSBO MLS listing packages for home sellers.
- Bronze Package – $99: This package offers Houzeo listing only for 6 months with maximum photos. You pay a $49 refundable fee for a yard sign and receive your refund after sending a selfie with it.
- Silver Package – $379: This includes everything that home sellers typically look for.
- Gold Package – $379+: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for Houzeo Showings, Houzeo Offers, and DigiTransact.
- Platinum – $349+: It includes the assistance of a licensed broker to help you with negotiations, disclosures, and closing.
- Add-ons: Houzeo offers custom add-ons like ShowingTime, lock boxes, and yard signs. The Houzeo “For Sale” yard sign is America’s most popular For Sale By Owner Sign. It costs only $49, but you can get it for free if you send us a selfie!
Mobile App: List your property, manage showings, and review & compare offers at your fingertips with Houzeo’s App!
👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy!
» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com.
Houzeo is Florida’s #1 real estate company because of 8 reasons:
- Near Nationwide Coverage: Houzeo covers 47 states + DC.
- No Listing Agent Commission: With Houzeo, you only pay a small flat fee to get access to the MLS and all the Houzeo tech.
- 100% Online: Easy listing, fast changes, online showings, and online offers.
- Max Exposure: Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other real estate sites.
- Fast Listing: Rush listing option gets you listed within a business day with Houzeo Concierge. This is best to sell your house fast.
- Real Estate On the Go: Houzeo Mobile App mimics most functionality of the Houzeo web platform, including Offers and Showings.
- 5-Star Customer Service: Superb support that minimizes Houzeo complaints.
- No Hidden Fees: There are no Houzeo hidden fees.
» Is Houzeo Legit: Learn more about Houzeo.com’s locations and services.
There are no dealbreakers with Houzeo.
» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com
Houzeo has a 4.9 out of 5 rating on Trustpilot.
Houzeo.com is Kentucky’s #1 real estate company, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
Houzeo offers Kentucky FSBO home sellers affordable listing packages. Your home will be listed within 48 hours. Even if you’re new to selling FSBO, Houzeo’s offer management and showings tool will help you ace your real estate journey like a pro.
» List My Home on MLS in Kentucky: Want to list your KY house on the MLS? Get top dollar for your property by listing with Houzeo.
2. RE/MAX
GLOBAL REAL ESTATE BRAND
RE/MAX
- Professional Agents
- 2.7/5.0
(530 reviews)
2.7/5.0
(530 reviews)RE/MAX is a network of franchised brokerages that are independently owned and operated. It has a global footprint with a presence in over 110 countries.
- Traditional Agents – 5% to 6% Commission: RE/MAX is a traditional brokerage. Normally, traditional agents charge an average commission of 5%-6% as they guide and assist you through the entire selling process.
👉 Our Take: RE/MAX is a well-known real estate brokerage. However, each office is independently owned and operated, so the experience and the quality of service may vary by office.
» Top Real Estate Brokerages in the USA: Check out our list of top brokerages for 2023
Key features of RE/MAX are:
- Personal Agent: RE/MAX agents guide you throughout your entire selling process and keep you updated on its progress.
- Pricing Your Home: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
- Extensive Marketing: Agents at RE/MAX use cutting-edge tools and implement multiple marketing strategies to ensure maximum exposure to your property.
The major dealbreaker of RE/MAX is
- Poor Customer Reviews: RE/MAX has multiple customer complaints regarding timeline lapses and unresponsive customer service.
RE/MAX has a rating of 2.7 out of 5 on Consumer Affairs.
RE/MAX has 125,000 agents across the country and was named the top real estate brokerage franchisor by the Franchise 500 for the year 2020. They have a wide presence in Kentucky.
However, customers have complained about delayed transactions and the unresponsive nature of the agents.
3. Mink Realty
MID-RANGE OPTION
Mink Realty
- Listing Fee: $299 to $999
- Additional Fees: $25-$700 for optional services + $250 at closing
- 5/5
(28 reviews)
Mink Realty offers three flat fee MLS listing packages.
- Silver Package – $299 + $250 at closing: Best for selling land or lot. Includes a listing term of 6 months with 6 photos. Listings get syndicated to Zillow, Trulia, Realtor.com. and local realtor sites.
- Gold Package – $499 + $250 at closing: The package includes services similar to Silver Package plus yard sign, 50 photos, showing time scheduling system, and feedback where available.
- Platinum Package – $999 + $250 at closing: The package includes all the services mentioned above plus Realtor assistance with offers, contract review, negotiations, repair requests, etc.
Listing Upgrades: In all the plans, you have to purchase upgrades separately. We’ve summarized a few upgrades below.
-
- Realtor Assistance: $800
- Photo Change Out: $50
- Showing-Time Scheduling System: $100
- Feedback System: $100
- Open House Advertising on MLS: $25
- Supra Electronic Lock Box Rental: $100
- Combo Lock Box Rental: $45
- 6-month Listing Extension: $250
- Professional Photos (Louisville area only): $200
- Mink Realty Yard Sign: $50
- Upgrade from Silver to Gold: $200
👉 Our Take: We recommend their $299 package which is affordable compared to the Gold and Platinum package. You have to pay an additional fee of $45 – $250 for digital photos and lockbox services.
Here are some of Mink Realty’s best features:
- Buyer Lead Forwarding: All buyer leads are directly forwarded to you with no agent involvement.
- Market Exposure: Your property will get syndicated on many local and national websites like Zillow, Trulia, Realtor.com, and many more.
- Customer Support: Email support is available. Their Platinum package offers both email & phone support.
- Coverage: Mink Realty covers the entire state of Kentucky.
In our research, we found no red flags with Mink Realty. Donna Mink has a stellar reputation within the broker community.
Mink Realty however has a significant number of upgrades. If you choose a basic plan, we advise you to set aside money for these costs because they can quickly mount up.
» Mink Realty Reviews: Check out what Houzeo home sellers have to say about working with Mink Realty.
Mink Realty has an “Excellent” 5 out of 5 star rating from 28 total reviews on Houzeo.com.
Mink Realty is our #3 ranked real estate company in Kentucky. What sets Mink Realty apart is its Managing Broker – Donna Mink.
Donna Mink is an experienced Flat Fee MLS broker and has represented thousands of home sellers. With Mink Realty you can list and sell properties all over the state of Kentucky.
2 Best Real Estate Companies For Home Buyers
1. Coldwell Banker Realty
MOST SUCCESSFUL INVESTORS
Coldwell Banker
- Full-Service Real Estate Brokerage
- 3.0/5.0
(403 reviews)
3.0/5.0
(403 reviews)Coldwell Banker Real Estate LLC is one of the largest real estate companies in America. Owned by Anywhere Real Estate Inc., this full-service brokerage has over 3,000 offices in 49 countries and territories.
- No Service Fee: As a buyer, you pay nothing to avail services of Coldwell Banker.
👉 Our Take: Coldwell Banker has been recognized as a real estate leader. Their Full-Service Marketing System shows that they are professional and committed to providing quality service to their customers.
Key features of Coldwell Banker:
- Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
- Assistance in finding a lender: They help you find a local lender to get you pre-qualified for your desired home by determining whether you can afford to purchase the home.
- Home Searching: With access to the MLS and other tools, the agents narrow down the best home for you as per your wants, needs, and budget.
- Financing: From down payments to mortgage prequalification, Coldwell Banker can help you make sure you have your financial ducks in a row when preparing to buy a house.
- Strong Agent Network: Owing to strong connections with other real estate agents, your agent can find you multiple potential property options.
Red flags of Coldwell Banker include:
- Inconsistent Agent Quality: Several clients of Coldwell Banker have complained of a lack of trust in the agents they had dealt with.
- Lapses in Transactions: Customer complaints include delays in transactions, laid-back attitude, misrepresentations, and the unresponsiveness of agents.
Coldwell Banker is rated 3.0 out of 5 stars on Consumer Affairs.
Coldwell Banker LLC is one of the largest real estate companies in the country. With expertise, knowledge, and experience in the real estate market, they strive to get the best home for their clients.
However, you must take into account the customer reviews prior to engaging them.
2. Berkshire Hathaway HomeServices
💫 Luxury Listings
Berkshire Hathaway
- Free Home Value Report
- Elite Clientele
- 2.2/5.0
(54 reviews)
2.2/5.0
(54 reviews)Berkshire Hathaway HomeServices is a real estate brokerage franchise in the US. Headquartered in Minneapolis with over 44,000 real estate agents and 900 offices, BHHS makes over $136 billion annually in residential real estate transactions.
- No Service Fee: As a buyer, you can register with Berkshire Hathaway HomeServices for free of cost.
👉 Our Take: Berkshire Hathaway HomeServices provides its services to all kinds of home buyers whether you are a first-time home buyer or a luxury home buyer.
» Selling a House: Things you need to know!
Key highlights of BHHS include:
- Search Tool: BHHS provides you with a search tool so you can browse through a variety of homes available in the market.
- Assistance in Paperwork: The agents handle all paperwork for you in relation to buying a house.
- Market Knowledge: BHHS agents provide practical knowledge and guidance based on years of local market expertise. With in-depth property and community information, they help you finalize your dream home.
- Mortgage Calculator: They provide a mortgage calculator by which you can figure out the monthly payments of a home mortgage loan, based on your desired home’s sale price.
- Start to Close Assistance: BHHS agents are experienced in handling all phases of the purchase process, including home inspections.
Few red flags we found about Berkshire Hathaway include:
- Inconsistent Agent Quality: Since BHHS franchises are independently owned and operated, agent experience differs from one location to another.
- Poor Reviews: Customers have complained about delayed transactions and a lack of communication from the agent’s end.
Berkshire Hathaway has a rating of 2.2 out of 5 on Best Company.
Berkshire Hathaway HomeServices provides buyers with unlimited access to their daily updated listings with pictures, details, property features, and nearby amenities to help them choose the best home.
You can also opt for their email updates that apprise you of new homes on the market. However, Berkshire Hathaway HomeServices offers very limited coverage.
2 Best Real Estate Companies To Work For in Kentucky
A real estate company employs licensed agents to represent local buyers and sellers. As a real estate agent, you must consider the following factors in a real estate company – commissions, training, agent equity, revenue share, profit share, and technical support.
| Real Estate Company | Commission Split | Profit Share | Revenue Share | Agent Equity | Tech Support | Training Program |
|---|---|---|---|---|---|---|
| 1. eXp Realty | 80/20 | ❌ | ✅ | ✅ | ✅ | ✅ |
| 2. Keller Williams Realty | 64/36 | ✅ | ❌ | ❌ | ✅ | ✅ |
1. eXp Realty
eXp Realty, a cloud-based platform is a booming real estate brokerage that has garnered a reputation for being a great workplace. It has a 4.3 rating out of 5 on Indeed.
- Commission Split: The agents keep 80% of the commission and 20% goes to eXp. After the agents hit the $16,000 cap in their anniversary year, they retain 100% of the commission.
- Revenue Share: eXp Realty’s Revenue Share Program lets agents earn a percentage from the revenue of the agents they’ve sponsored.
- Agent Equity: eXp agents are rewarded with shares of EXPI stock upon accomplishing specific goals.
- Training Program: eXp Realty runs the 2-week Fast Start training program for its new agents. This holistic curriculum has been rated a 4.8 out of 5 by agents who have completed the program.
- Technical Support: eXp Solutions offers agents cutting-edge tools to make the real estate transaction seamless.
▶️ The Rise of eXp Realty: Check out how eXp Realty is beating Compass and Keller Williams
2. Keller Williams Realty
Keller Williams Realty is one of the largest residential real estate firms in the US. It has opportunities for both new and experienced real estate agents. It has a 4.3 out of 5 rating on Indeed.
- Commission Split: From the commission, 64% goes to the agent, 30% goes to KW Market Center and 6% is to be paid by the agent as a franchise fee ($3,000 is the cap). Once an agent hits the cap, the commission goes entirely to the agent.
- Profit Share: KW’s Profit-Sharing Program lets agents earn a portion of the profit from the agent they’ve referred.
- Training Program: KW provides a training program that teaches agents the core principles of running a successful real estate business.
- Technical Support: KW Command is a CRM software that equips agents with the necessary tools to handle real estate transactions from start to close.
How to Choose the Best Real Estate Company in Kentucky?
For Home Sellers
Approximately 86% of homeowners opt for a real estate agent or broker when selling property in Kentucky. This shows how critical it is to choose the most qualified agent for real estate transactions. When choosing a Kentucky real estate company, you must consider the following factors:
- Technology: Top companies provide dynamic tech support to their agents to market your property better. Opt for companies that offer quick digital transactions, paperless processes, offer showings, and more.
- Marketing Strategy: A marketing strategy can make or break your transaction. Good marketing strategy includes the use of yard signs, MLS listing, flyers, home staging, photography, open houses, and social media.
- Online Reviews: It’s important to read reviews of agents associated with that company. You can find reviews from credible review platforms like Google Reviews, Trustpilot, Yelp, Better Business Bureau, and Zillow reviews.
- Recommendations: Ask around if anyone knows of a real estate company that has sold their home successfully. In addition, you can also go through local real estate publications to see which agents have the most listings.
» Top Real Estate Agents: Here’s a list of top real estate agents in America!
For Home Buyers
86% of buyers purchased their homes through a real estate agent or broker. If you are a buyer looking through Kentucky real estate companies, keep the following things in mind:
- Rebate: A buyer’s rebate is when an agent gives you a percentage of their commission after the home sale. Agents do this to secure business with you. Some companies have fixed percentages on the rebate amount. Look for companies or brokerages which offer you buyers rebates.
- Resources: Many companies have tools like mortgage calculators, affordability calculators, closing cost calculators, email alerts, and virtual showings which help you in your home-buying journey.
- Agent Reviews: It’s necessary to read online reviews before you choose your agent. Try to get recommendations from family or friends if possible.
For Real Estate Agents
A real estate agent must consider the following points while browsing real estate companies in Kentucky:
- Commission Model: Real estate agents and realtors work on commissions. When you sell a house, you split the profits with your broker. A broker charges varied commissions. Some brokers do offer salaried positions, but they are rare.
- Commission Breakdown: Let’s say you sell a $300,000 home where the average commission in your area is 6%. This 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. A 60/40 commission splits mean you get 60% of $9,000, or $5,400. Of course, this is pre-tax.
- Training Modules: Most real estate companies provide training courses to their agents. Franchise companies like RE/MAX, Keller Williams, etc. offer programs to train agents in negotiation, marketing, body language, sales pitch, and lead generation.
- Tech Support: Top real estate companies equip their agents with the latest technology to keep them on par with the competition. Most companies have automated systems to help agents keep track of clients, leads, and emails.
- Marketing & Advertising: Real estate companies also provide agents with high-quality digital and print materials, custom graphics and ads, professional photography, and database management systems to ensure exposure to the customer’s property.
Final Word
Before you choose a real estate company in Kentucky, we suggest you conduct thorough research on the company. We are certain our blog will help you make a sound decision in finalizing the best real estate company, as per your criteria.
The basic requirement for a good real estate company is experienced & dedicated agents, maximum savings, tech savviness, and quick transactions. With Houzeo, you get all these factors on one single platform.
Eager to Know How Houzeo Works?
We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.
» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.
Frequently Asked Questions
1. What is the best real estate company in Kentucky?
Houzeo is the best real estate company in Kentucky. It offers sellers an unbeatable combination of maximum savings, advanced technology, 5-star customer support, 100% online experience, and listing exposure.
2. What are the best real estate companies for buyers in Kentucky?
The best real estate companies for home buyers in Kentucky are Coldwell Banker Realty and Berkshire Hathaway HomeServices. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.
3. Which is the best real estate company to work for in Kentucky?
The best real estate company to work for is eXp Realty. They offer satisfactory commission splits, revenue share, agent equity, a robust training program, and tech support.
Also Read
- Selling a House As Is in Kentucky: Read our blog to know more about selling your house as-is in Kentucky.
- How to Sell My House Fast Kentucky: Check out the best options to sell your Kentucky home fast.
- Best Time to Sell a House in Kentucky: Find out the best time to sell your Kentucky house.
- How to Buy a House in Kentucky with Bad Credit: Here’s our guide on how to get a house with bad credit.
- Best Real Estate Websites: Check out the top 12 real estate websites in America.
Related: housezo, houszeo, houzzeo, hozeo
Kentucky Real Estate Companies
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