10 min read Jun 23, 2022

Top Real Estate Companies in South Carolina You Must Know!

Top Real Estate Companies in South Carolina


With home prices in South Carolina up by 20.8% since last year, the real estate market is growing faster. Working with the top real estate companies in South Carolina can help you leverage this growth.

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At a Glance: 5 Top Real Estate Companies in South Carolina

Real Estate Companies in South CarolinaKey HighlightsCustomer Reviews
Houzeo📱 Most Advanced Tech

💲 Maximum savings

🌟 Stellar Customer Reviews

📃 Fast Listing Changes
5 Stars
Century 21 The Harrelson Group🏗️ Best For Residential and Commercial Properties4 Stars
Coldwell Banker Sea Coast Advantage🏚️ Best For Luxury and New Homes5 Stars
RE/MAX Southern Shores🖥️ Good Technology4 Stars
BHHS John Brabham Real Estate🎯 Best for People Looking for Properties in the Local Area5 Stars

Average Real Estate Commission in South Carolina

The average real estate commission in South Carolina is around 5% to 6%.

Typically, it is split evenly (50-50) between the listing agent and the buyer’s agent.

Real estate commissions have been falling rapidly, and flat fee MLS services like Houzeo.com offer a better approach to cost savings, convenience, and time to market.

    💡 FACT: You can finish all listing formalities with Houzeo’s 100% online technology within 60 mins and save the 3% listing agent commission. Get started here and use code “SAVE20” to avail an exclusive 20% discount on Silver+ packages

💲 Skip 3% Listing Agent Commission



Sell your home yourself with Houzeo technology for a flat fee of $349!


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Reviews: 5 Top Real Estate Companies in South Carolina

1. Houzeo: Flat Fee MLS + Virtual Full Service

🔥 BEST OVERALL
  • Listing Fee: $349 onwards
  • 5 Stars 4.9/ 5 (3,190 Reviews)

Houzeo is an online real estate tech company that provides South Carolina home sellers with an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support.

📣 Maximum Exposure for Your South Carolina Home: Your listing gets syndicated to the local South Carolina MLS, Zillow, Realtor.com, Redfin, Trulia, and hundreds of other websites. This ensures your house gets more exposure and thereby attracting more buyers.

⚡ Fast Listing & Changes: Houzeo is 100% online. Listing is easy and changes are fast. So you can focus on what is most important – your sale.

⭐ 5-Star Customer Support: Home sellers across America have rated Houzeo 4.9 out of 5 stars on major review sites like Google and Trustpilot. There is comfort in the fact that when you call, there is a live person picking up the phone on the other line.

💰 Save 3% Listing Agent Commission: Houzeo’s plans are typically a small flat fee. This will save you thousands. If your buyer is unrepresented, you save the buyer agent commission as well.

👉 Our Take: Houzeo.com is our top pick in South Carolina because it delivers an unbeatable combination of savings, tech features, and service of any flat fee MLS listing service website we’ve reviewed.

» SAVE: Start your free listing on Houzeo.com today!

By listing with Houzeo, sellers can get access to Houzeo’s cutting-edge technology. Its advanced features include:

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Lightning Fast Listing & Changes: Houzeo is 100% online. Listing can happen in under 60 minutes and any MLS listing changes are updated quickly.
  • Houzeo Showings: Manage showing appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter any offer. In a multiple-offer situation, you can also call for the highest and best offers.
  • Buyer Search: Buyers can contact you directly on Houzeo.com instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you in ensuring the successful closing.
  • Digital Transaction Management
  • Houzeo ID Secure
  • Pro Directory
  • Houzeo Buyer Lead Manager
  • Houzeo Mobile Application: All features are at your fingertips with Houzeo mobile apps for iOS and Android.

📲 Interested to list with Houzeo? Houzeo is 100% online, so you can finish the listing paperwork in <60 mins and manage offers, showings, & amend paperwork with a few clicks. Start NOW!

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.

Houzeo is available nationwide.

Introducing the Houzeo Mobile App!

  • View your listing
  • Review and compare offers
  • Manage showings with Houzeo Showings
  • Counter an offer
  • NEW! Buyers can now search your property and save it in “Favorites”

Start Your FREE Listing NOW!

2. Century 21 The Harrelson Group

🏡 BEST FOR RESIDENTIAL PROPERTIES
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Century 21 The Harrelson Group

Company Link
  • ⌛ Founded in: 1999
  • 4.75 Stars 4.7/ 5 (442 Reviews)

🏢 About: Century 21 The Harrelson Group is a real estate company based in Myrtle Beach South Carolina. The company provides real estate assistance to buyers and sellers with residential, commercial properties, and newly constructed properties.

🎖️ Accolades: 

  • Have five offices with 210 affiliated professional agents
  • Rewarded with the 2022 CENTURY 21® Art Bartlett 2100 Cup Award
  • Honored for the highest level of leadership, customer service, and professionalism within the company

🌟 Benefits for BuyersThe company advises buyers about the best suitable areas to get their dream properties. The affiliated agents of the company keep buyers’ needs and budgets on the priority while finding homes for them.

✨ Benefits for Sellers: The company claims to have a maximum number of listings as compared to any local real estate company in Myrtle beach. They guarantee to market your property in Grand Strand with the best possible marketing strategies.

💰 Affordability: Working with a full-service this real estate company, Century 21 The Harrelson Group will cost you 6% traditional broker commission.

» EXPLORE: A Guide for Home Sellers!

We could not find any hard data related to Century 21 The Harrelson Group. As a traditional real estate brokerage, their agents provide in-person support, and most aspects of the transactions take place offline. If you are looking for a technologically advanced real estate company that allows you to monitor all the transaction steps, choose Houzeo.

» Fastest Listing: Houzeo is 100% online, and lists your property on the local MLS within eight business hours. List your South Carolina property today!

Century 21 The Harrelson Group has a 4.7-stars rating on Google reviews

Century 21 The Harrelson Group serves in the following 20 areas of South Carolina:

  • Aynor
  • Conway
  • Darlington
  • Florence
  • Galivants Ferry
  • Georgetown
  • Green Sea
  • Gresham
  • Hemingway
  • Little River
  • Longs
  • Loris
  • Marion
  • Mullins
  • Murrells Inlet
  • Myrtle Beach
  • Nichols
  • Ridgeland
  • Pawleys Island
  • North Myrtle Beach

3. Coldwell Banker Sea Coast Advantage

👨‍⚖️ EXPERT ASSISTANCE
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Coldwell Banker Sea Coast Advantage

Company Link
  • ⌛ Founded in: 1988
  • 5 Stars 5/ 5 (412 Reviews) 

🏢 About: Coldwell Banker Sea Coast Advantage is a real estate company in South Carolina. Whether you are new to buying/selling homes or a pro of real estate, the expert agents of Coldwell Banker Sea Coast Advantage are there to assist you.

🎖️ Accolades: 

  • #1 real estate company in South Carolina for the past 21 years
  • The closed sales volume of the company in 2021 surpassed $3 billion

💰 Affordability: Coldwell Banker Sea Coast Advantage will charge additional 6% traditional broker commission.

» EXPLORE: Flat Fee MLS Services in South Carolina!

Coldwell Banker and Sea Coast Advantages deals with 17 technology services and products. Some major ones among these are Google Analytics, jQuery, and HTML5.

According to BuiltWith, the company is using a combination of 88 technologies for its website. Some of these technologies are Google front API, Mobile compatible, and Viewport Meta.

Coldwell Banker Sea Coast Advantage has a 5-stars rating on Zillow.

Coldwell Banker Sea Coast Advantage has offices in the following 4 areas of South Carolina:

  • Murrells Inlet
  • Georgetown
  • Myrtle Beach
  • Pawleys Island

4. RE/MAX Southern Shores

✔ DEALS IN ALL PROPERTY TYPES
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RE/MAX Southern Shores

Company Link
  • ⌛ Founded in: 1888
  • 4.75 Stars 4.7/ 9 (69 Reviews) 

🏢 About: RE/MAX Southern Shores is one of the top real estate companies in SC. It is a leading brokerage as well as a company in the Grand Strand housing market. The company deals in luxury, newly constructed, commercial, and investment properties.

🎖️ Accolades: 

  • The company has six offices with 180 agents in South Carolina 
  • Since 2013, it has been on the list of Real Trends 500 top real estate companies
  • Rewarded with RE/MAX Carolinas region brokerage of the year in 2016 and 2021 
  • RE/MAX Southern Shores had done 3,727 transactions sales, worth over $1 Billion 
  • Awarded as the Best of the Beach Real Estate Agency by the Sun News in 2009, 2014, and 2018 
  • Since 2012, this real estate brokerage has been a sales leader in the Georgetown and Horry counties

💰 Affordability: You will have to pay an extra 6% traditional broker commission for taking services from RE/MAX Southern Shores. 

» EXPLORE: Real Estate Commission in the US!

RE/MAX Southern Shores is a branch of one of the largest real estate brokerages i.e., RE/MAX. The parent company is known for its advanced technology and the branch is keeping up with the trend.

RE/MAX technology suite helps the clients stay connected during and even after the transaction. Technology helps RE/MAX Southern Shores to handle the leads, campaigns, and deal management better.

RE/MAX Southern Shores has a 5-star rating on Yelp and 4.7-stars on Google reviews.

The coverage areas of RE/MAX Southern shores comprise of the entire Grand Strand, starting from Georgetown to Little River.

5. BHHS (Berkshire Hathaway Home Services) John Brabham Real Estate

🎯 LOCAL COVERAGE
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BHHS John Brabham Real Estate

Company Link
  • ⌛ Founded in: 1972
  • 5 Stars 5/ 5 (96 Reviews)

🏢 About:  BHHS John Brabham Real Estate is a real estate franchise of one of the most renowned national franchisors, Berkshire Hathaway HomeServices. The company assists you with all of your real estate needs, beat it buying/selling a property, or taking a house on rent.

🎖️ Accolades: 

  • Recognized for the trained agents with local expertise in the Sumter County real estate market

💰 Affordability: BHHS John Brabham Real Estate will charge 6% traditional broker commission for providing real estate assistance to you.

» EXPLORE: Best Flat Fee MLS Service Providers in South Carolina.

We were unable to find any hard data related to BHHS John Brabham Real Estate. As it is a traditional real estate brokerage, their agents provide in-person support, and most aspects of the transactions take place offline. But if you are searching for a technologically advanced real estate company, we recommend you to choose Houzeo.

» List Your Property faster: Houzeo.com is a 100% online flat fee MLS service provider. Houzeo lets you lists your property within just eight business hours. List your property now!

BHHS John Brabham Real Estate has a 5-stars rating on Zillow.com.

BHHS John Brabham Real Estate majorly covers the Sumter County and a few the surrounding areas of South Carolina state.

Choose the Best Real Estate Company in South Carolina

For Home Sellers

When buying or selling a house, approximately 90 percent of homeowners use the services of a real estate agent or broker, making the selection of the most qualified agent critical to a successful real estate transaction.

ParametersDescription
1. InquireWhen choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.
2. Marketing strategyQuestion the marketing strategy, methods of communication, references, and connections a broker has with other real estate professionals before making a decision.
3. Full-time ProfessionalMake certain to hire a professional who is available on a full-time basis.
4. GuidanceIdeally, a realtor will be able to guide you through the process of searching for and purchasing a house.
5. Local RealtorLocal realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.

In addition to the questions listed above, there are several other factors to consider when hiring a real estate company or an agent.

Readily Available Agents or Brokerage: While there are competent part-time agents who sell properties, you must hire someone who can show your home at a time that is convenient for you.

Offer Suggestions: Pools, screened-in porches, and other desirable features are known to attract buyers to the area. They will advise on which rooms or features to emphasize or de-emphasize.

Similarly, ask the agent if there are any improvements you could make to the house to make it more desirable. The best agents will often make these suggestions without your input.

Local Expert: Hire or retain a local expert. These agents will also be aware of the typical selling and listing prices in the area.

Other than that, ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Also, other ideas include looking through local real estate publications to see which agents have the most listings.

» More: 5 Top South Carolina Agents You Must Know!

For Home Buyers

In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.

There is a specific set of abilities that distinguishes the best real estate agents from the rest when it comes time to buy a house. Is there a list of these abilities? Let’s find out

Point to RememberDescription
1. Good Communication Buying a home is just as much a team effort as it is a one-on-one effort between the buyer and the agent, and the buyer's agent and the selling agent. Don't forget to look for an agent who is a good communicator and can answer all of your questions about the home-buying process.
2. Reliable Experience When interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.
3. Strong Local Market Knowledge Each market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is familiar with local market trends and patterns. Asking about local market knowledge is a good start. Ask about the basics, like average time on the market for new listings and average sale prices, but also about any local market trends that you should know about. and the time it takes for their clients to find and close on a new home. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).
4. Positive Reviews Online reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent, and look for past clients who have only positive things to say about their experiences. It's important to distinguish between complaints about the realtor and the stress of buying a home.
5. Personal Rapport Ultimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs. If you get bad vibes, trust your gut and find someone else.

» More: Best REALTORS in South Carolina You Must Know!

For Real Estate Agents in South Carolina

There are certain points you need to keep in mind while choosing the right real estate brokerage for working.

1. Commission Split

Most realtors work on commission. You don’t get paid unless you sell. When you sell, you’ll split the profits with your broker. Brokers charge various commissions. (Some real estate brokers do offer salaried positions, but they are rare.) While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage with a desirable commission spilt.

For Example: Let’s say you sell a $300,000 home and the average commission in your area is 6%. And this 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. Then you must inform your broker. A 60/40 commission split means you get 60% of $9,000, or $5,400. Of course, this is pre-tax.

What’s a good commission split?

Commission split depends on your industry, your market, the broker’s support and resources, and more. Also, understand the split and how you can increase your percentage over time. Remember that some brokerages now offer real estate agents a salary and benefits package, so you may want to shop around if this approach appeals to you.

Here is an example of a commission split for 5 companies:

1. Keller Williams70 / 30
2. RE/MAX95/5, 80/20, 70/30, 60/40 (capping system)
3. Century 2150/50, 70/30, 8% franchise fee (capping system)
4. Coldwell Banker Real Estate50/50, 60/40, 70/30 (capping system)
5. Compass50/50

2. Brokerage Culture

Before choosing a real estate broker, consider your work environment. How much coworker support do I need? Like other businesses, real estate brokerages develop a culture that guides their operations.

Are you looking for a family-oriented, small-town brokerage? Or do you prefer a big-box franchise brokerage that leaves you to your own devices? Is it a weekly get-together or a company caravan? The best way to learn about a company’s culture is to talk to employees or attend company events.

3. Reputation of the Company

Begin your research by performing a buyer-like Google search as you want a brokerage with a solid market presence and a good reputation as you can rely on them to find leads if they have a large market share.

The brokerage’s niche is also vital and the right broker can triple your income. Moreover, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.

🌟 Looking For a Reputed Real Estate Company in South Carolina?



Choose Houzeo! Houzeo is rated 4.5 stars on Google Reviews and Trustpilot. Sell your house with Houzeo.com for a small flat fee – as less as $299!


START YOUR MLS LISTING NOW

 

4. A Franchise or Independent Brokerage

When choosing a real estate broker, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.

A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.

Independent firms are usually small to medium-sized and based locally. Working for an independent broker gives you more freedom to run your business as you wish.

5. Receive Offer Support

For example, some brokerages provide extensive mentoring and free advertising. Other brokerages are merely stopgaps while you build your own business. Although you may attend an occasional sales training class or monthly brokerage meeting, you are on your own.

There are many variations between the two extremes, and it comes down to personal preference.

Best Real Estate Companies To Work For

A real estate company employs licensed real estate agents who represent local buyers and sellers. Let’s discuss the 5 best real estate companies to work for in South Carolina based on commissions, fees, training, brand recognition, and marketing efforts.

1. Keller WilliamsAgents looking for a high commission structure as well as opportunities for continuing education
2. RE/MAXCustomizing commission splits and desk fees for established agents
3. Coldwell Banker RealtyMarketing, lead generation, and other tools for tech-savvy agents
4. eXp RealtyA virtual brokerage where professionals can have access to a wide range of online resources and tools.
5. Century 21Brokerage brand recognition is a priority for agents.

Final Word

No matter how large real estate companies in South Carolina are, if even one of the following criteria isn’t met, expect a poor review from a particular stakeholder: dedicated and knowledgeable agents, maximum savings, technological advancements, and a quick transaction.

WIth HOUZEO, all of this gets covered.

What does Houzeo Offer? – A Quick Glimpse

💻 Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 Available only on weekdays up to 1 pm, and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email support@houzeo.com with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

Eager to Know How Houzeo Works?

Check out the following video for all the details you need:

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

Frequently Asked Questions

What is the real estate companies near me?

5 top real estate companies in South Carolina are:
1. Houzeo
2. Century 21 The Harrelson Group
3. Coldwell Banker Sea Coast Advantage
4. RE/MAX Southern Shores
5. BHHS John Brabham Real Estate

How much do new Realtors make in South Carolina?

The average base pay of a REALTOR in South Carolina is $89,705 per year.

What does real estate companies do in South Carolina?

Real estate companies hire real estate professionals to assist buyers and sellers with their real estate transactions. The real estate companies in South Carolina also provide property management services to the clients.

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