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11 min read Jan 23, 2023

Top Real Estate Companies in South Carolina You Must Know!

RE Companies in South Carolina

With home prices in South Carolina up by 20.8% since last year, the real estate market is growing faster. Working with the top real estate companies in South Carolina can help you leverage this growth.

At a Glance: 5 Top Real Estate Companies in South Carolina

Real Estate Companies in South CarolinaKey HighlightsCustomer Reviews
Houzeo📱 Most Advanced Tech

💲 Maximum savings

🌟 Stellar Customer Reviews

📃 Fast Listing Changes
5 Stars
Century 21 The Harrelson Group🏗️ Best For Residential and Commercial Properties4 Stars
Coldwell Banker Sea Coast Advantage🏚️ Best For Luxury and New Homes5 Stars
RE/MAX Southern Shores🖥️ Good Technology4 Stars
BHHS John Brabham Real Estate🎯 Best for People Looking for Properties in the Local Area5 Stars

Average Real Estate Commission in South Carolina

The average real estate commission in South Carolina is around 5% to 6%.

Typically, it is split evenly (50-50) between the listing agent and the buyer’s agent.

Real estate commissions have been falling rapidly, and Flat Fee MLS Listing Service South Carolina like offer a better approach to cost savings, convenience, and time to market.

    💡 FACT: You can finish all listing formalities with Houzeo’s 100% online technology within 60 mins and save the 3% listing agent commission. Get started here and use code “SAVE20” to avail an exclusive 20% discount on Silver+ packages

💲 Skip 3% Listing Agent Commission

Sell your home yourself with Houzeo technology for a flat fee of $349!



Reviews: 5 Top Real Estate Companies in South Carolina

1. Houzeo: Flat Fee MLS + Virtual Full Service


logo image
  • Listing fee: $349
  • Available nationwide
  • 5 Stars 4.9/5.0 (4,055 reviews)

Why Houzeo is #1: Houzeo provides the best combination of max savings, max exposure, cutting-edge tech, and 5-star customer service.

Houzeo for Home Sellers:

  • Affordable Flat Fee: Save thousands in real estate commissions with Houzeo’s flat fee MLS packages. You can save more if your buyer is also unrepresented by an agent.
  • Cutting Edge Technology: Houzeo’s technology is seller-centric, meaning that it is designed to simplify the complex process of listing a house. Houzeo is 100% online, which makes listing a home easy and quick.
  • Virtual Full Service: Sellers can avail the services of a traditional real estate agent if they need help navigating through the selling process.

Houzeo for Home Buyers:

  • Connect directly with the Seller: Buyers can explore For Sale By Owner properties on Houzeo and directly make an offer, without having to go through a realtor.
  • Hi-tech Tools: Houzeo’s Closing Cost Calculator is also available to buyers. Additionally, buyers can schedule visits through the Houzeo mobile app.
  • Buyer’s Rebate: also offers buyer’s rebate. This rebate can then be used towards the closing costs.

👉 Our Take: is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any low commission real estate company we’ve reviewed.

» Houzeo Reviews: Check out why is your best bet for maximizing your home equity.

  • Near Nationwide Coverage: Houzeo covers 47 states + DC.
  • No Listing Agent Commission: With Houzeo, you only pay a small flat fee to get access to the MLS and all the Houzeo tech
  • 100% online: Easy listing, fast changes, online showings, and online offers
  • Max Exposure: Listings get syndicated to Zillow,, Trulia, Redfin, and 100s of other real estate sites
  • Fast Listing: Rush listing option gets you listed within a business day with Houzeo Concierge. This is best to sell your house fast.
  • Real Estate On the Go: Houzeo Mobile App mimics most functionality of the Houzeo web platform, including Offers and Showings
  • 5-Star Customer Service: Superb support that minimizes Houzeo complaints
  • No Hidden Fees: There are no Houzeo hidden fees

» Is Houzeo Legit: Learn more about’s locations and services

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.


Houzeo is available nationwide.

Introducing the Houzeo Mobile App!

  • View your listing
  • Review and compare offers
  • Manage showings with Houzeo Showings
  • Counter an offer
  • NEW! Buyers can now search your property and save it in “Favorites”

Start Your FREE Listing NOW!

2. Century 21 The Harrelson Group


Century 21 The Harrelson Group

Century 21 The Harrelson Group Logo
  • ⌛ Founded in: 1999
  • 4.75 Stars 4.7/ 5 (442 Reviews)

🏡About: Century 21 The Harrelson Group is a real estate company based in Myrtle Beach South Carolina. The company provides real estate assistance to buyers and sellers with residential, commercial properties, and newly constructed properties.

For Home Sellers:

  • Comparative Market Analysis: They perform a comparative market analysis to help determine your home’s value to realize the highest return on the sale of your home
  • Greater Exposure: Your home will enjoy exposure to more buyers and agents with qualified buyers through their services.
  • Trusted Agents: Your agent will assist you with the paperwork, negotiate on your behalf, make sure deadlines are met, and work with the escrow company

For Home Buyers:

  • Perfect home: You can find a home in the neighbourhood where you want to live, one that fits your budget and meets your goals for features, quality and value
  • Current market info: Have up-to-date market information that will allow you to make informed decisions

👉Our Take: As per customer reviews, real estate professionals associated with Century 21 Professional Group are responsive and experts in their subject matter. They are also known for their knowledge of the FL real »estate market and negotiation skills.

» Selling a House as is in South Carolina8 Questions You MUST ask

We could not find any hard data related to Century 21 The Harrelson Group. As a traditional real estate brokerage, their agents provide in-person support, and most aspects of the transactions take place offline. If you are looking for a technologically advanced real estate company that allows you to monitor all the transaction steps, choose Houzeo.

» Fastest Listing: Houzeo is 100% online, and lists your property on the local MLS within eight business hours. List your South Carolina property today!

Century 21 The Harrelson Group has a 4.7-stars rating on Google reviews

Century 21 The Harrelson Group serves in the following 20 areas of South Carolina:

  • Aynor
  • Conway
  • Darlington
  • Florence
  • Galivants Ferry
  • Georgetown
  • Green Sea
  • Gresham
  • Hemingway
  • Little River
  • Longs
  • Loris
  • Marion
  • Mullins
  • Murrells Inlet
  • Myrtle Beach
  • Nichols
  • Ridgeland
  • Pawleys Island
  • North Myrtle Beach

3. Coldwell Banker Sea Coast Advantage


Coldwell Banker Sea Coast Advantage

Coldwell Banker Sea Coast Realty
  • ⌛ Founded in: 1988
  • 5 Stars 5/ 5 (412 Reviews) 

🏡About: Coldwell Banker Sea Coast Advantage is a real estate company in South Carolina. Whether you are new to buying/selling homes or a pro of real estate, the expert agents of Coldwell Banker Sea Coast Advantage are there to assist you.

For Home Sellers:

  • Marketing: Coldwell Banker can help you determine a marketing strategy with the help of increased accuracy of market knowledge, advanced pricing tools, and access to comprehensive housing data.
  • Local Agent: Agents with local expertise help you learn more about the current state of the housing market so you can price the house right to attract buyer interest.

For Home Buyers:

  • Financing: From down payments to mortgage prequalification to understanding the type of house that will meet your needs and satisfy your wants, Coldwell Banker can help you make sure have your financial ducks in a row when preparing to buy a house.

👉 Our Take: Coldwell Banker has been recognized as a real estate leader in customer experience and overall quality. Their Full Service Marketing System shows that they are reliable, professional, and committed to providing a level of service that goes above and beyond what their customers expect.

» Flat Fee MLS Services in South Carolina: Read further to know more

Coldwell Banker and Sea Coast Advantages deals with 17 technology services and products. Some major ones among these are Google Analytics, jQuery, and HTML5.

According to BuiltWith, the company is using a combination of 88 technologies for its website. Some of these technologies are Google front API, Mobile compatible, and Viewport Meta.

Coldwell Banker Sea Coast Advantage has a 5-stars rating on Zillow.

Coldwell Banker Sea Coast Advantage has offices in the following 4 areas of South Carolina:

  • Murrells Inlet
  • Georgetown
  • Myrtle Beach
  • Pawleys Island

4. RE/MAX Southern Shores


RE/MAX Southern Shores

REMAX Southern Shores Logo
  • ⌛ Founded in: 1888
  • 4.75 Stars 4.7/ 9 (69 Reviews) 

🏡About: RE/MAX Southern Shores is one of the top real estate companies in SC. It is a leading brokerage as well as a company in the Grand Strand housing market. The company deals in luxury, newly constructed, commercial, and investment properties.

For Home Sellers:

  • Marketing: They have advanced marketing and digital strategies that can help drive more traffic to your listing They offer cutting edge technology, comprehensive marketing strategies to help streamline the process.
  • Online listing: Online listings feature information specific to each property and property images that gives potential buyers an instant preview.

For Home Buyers:

  • Interactive Map Search: The map search available on the RE/MAX website helps view homes located in or near the area you desire and helps learn more about the communities you are interested in, including a breakdown of the local population, school ratings and more.
  • Re/MAX agents: they can help you to determine your buying power how much you can afford, how much you should put towards a down payment, and can walk you through loan options and other costs or fees associated with purchasing a home.

👉 Our Take: RE/MAX (Real Estate Maximums) is a well-known real estate company in the world. RE/MAX, which has more than 125,000 agents across the country, was named the top real estate brokerage franchisor by the Franchise 500 for the year 2020.

» Selling A House As Is: A Step-By-Step Guide for Home Sellers

RE/MAX Southern Shores is a branch of one of the largest real estate brokerages i.e., RE/MAX. The parent company is known for its advanced technology and the branch is keeping up with the trend.

RE/MAX technology suite helps the clients stay connected during and even after the transaction. Technology helps RE/MAX Southern Shores to handle the leads, campaigns, and deal management better.

RE/MAX Southern Shores has a 5-star rating on Yelp and 4.7-stars on Google reviews.

The coverage areas of RE/MAX Southern shores comprise of the entire Grand Strand, starting from Georgetown to Little River.

5. BHHS (Berkshire Hathaway Home Services) John Brabham Real Estate


BHHS John Brabham Real Estate

BHHS John Brabham Real Estate Logo
  • ⌛ Founded in: 1972
  • 5 Stars 5/ 5 (96 Reviews)

🏡About:  BHHS John Brabham Real Estate is a real estate franchise of one of the most renowned national franchisors, Berkshire Hathaway HomeServices. The company assists you with all of your real estate needs, beat it buying/selling a property, or taking a house on rent.

For Home Sellers:

  • Pricing your house: A network agent determines opportunities to increase your sale price. Thus you get the most accurate estimate, powered by cutting edge tech.
  • Home Inspection: They help you navigate different states’ inspection processes and recommend a reputable inspector for your home.
  • Preparing for sale: A network agent can help project to undertake to add the most value based on your specific home, neighbourhood and market.

For Home Buyers:

  • Knowledge: They provides real-world insight and advice based on years of local-market experience and in-depth property and community information to help you finalise your dream home.
  • Network Agents: Network agents walk you through the process and provide the most accurate numbers, giving you confidence in decision making.

👉 Our Take: Berkshire Hathaway Home Services is a real estate brokerage franchise network designed for today’s real estate markets. From first time home buyers to high end residential markets, their franchises are down t0 earth, nimble and local experts.

» Best Flat Fee MLS Service Providers in South Carolina: Learn more

We were unable to find any hard data related to BHHS John Brabham Real Estate. As it is a traditional real estate brokerage, their agents provide in-person support, and most aspects of the transactions take place offline. But if you are searching for a technologically advanced real estate company, we recommend you to choose Houzeo.

» List Your Property faster: is a 100% online flat fee MLS service provider. Houzeo lets you lists your property within just eight business hours. List your property now!

BHHS John Brabham Real Estate has a 5-stars rating on

BHHS John Brabham Real Estate majorly covers the Sumter County and a few the surrounding areas of South Carolina state.

Choose the Best Real Estate Company in South Carolina

For Home Sellers

When buying or selling a house in South Carolina, approximately 90 percent of homeowners use the services of a real estate agent or broker, making the selection of the most qualified agent critical to a successful real estate transaction.

1. InquireWhen choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.
2. Marketing strategyQuestion the marketing strategy, methods of communication, references, and connections a broker has with other real estate professionals before making a decision.
3. Full-time ProfessionalMake certain to hire a professional who is available on a full-time basis.
4. GuidanceIdeally, a realtor will be able to guide you through the process of searching for and purchasing a house.
5. Local RealtorLocal realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.

In addition to the questions listed above, there are several other factors to consider when hiring a real estate company or an agent.

Readily Available Agents or Brokerage: While there are competent part-time agents who sell properties, you must hire someone who can show your home at a time that is convenient for you.

Offer Suggestions: Pools, screened-in porches, and other desirable features are known to attract buyers to the area. They will advise on which rooms or features to emphasize or de-emphasize.

Similarly, ask the real estate agent in South Carolina if there are any improvements you could make to the house to make it more desirable. The best agents will often make these suggestions without your input.

Local Expert: Hire or retain a local expert. These agents will also be aware of the typical selling and listing prices in the area.

Other than that, ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Also, other ideas include looking through local real estate publications to see which agents have the most listings.

» More: 5 Top South Carolina Agents You Must Know!

🏡 WANT TO TRY FSBO IN SOUTH CAROLINA? Check out our guide on how to sell by owner in South Carolina.

For Home Buyers

In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.

A specific set of abilities distinguishes the best real estate agents from the rest to buy houses in South Carolina. Is there a list of these abilities? Let’s find out

Point to RememberDescription
1. Good Communication Look for an agent who is a good communicator and can answer all of your questions about the home-buying process.
2. Reliable Experience When interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.
3. Strong Local Market Knowledge Each market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is familiar with local market trends and patterns. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).
4. Positive Reviews Online reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent, and look for past clients who have only positive things to say about their experiences.
5. Personal Rapport Ultimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs.

» More: Best REALTORS in South Carolina You Must Know!

For Real Estate Agents in South Carolina

There are certain points you need to keep in mind while choosing the right real estate brokerage for working.

1. Commission Split

Most realtors work on commission. You don’t get paid unless you sell. When you sell, you’ll split the profits with your broker. Brokers charge various commissions. (Some real estate brokers do offer salaried positions, but they are rare.) While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage with a desirable commission spilt.

For Example: Let’s say you sell a $300,000 home and the average commission in your area is 6%. And this 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. Then you must inform your broker. A 60/40 commission split means you get 60% of $9,000, or $5,400. Of course, this is pre-tax.

What’s a good commission split?

Commission split depends on your industry, your market, the broker’s support and resources, and more. Also, understand the split and how you can increase your percentage over time. Remember that some brokerages now offer real estate agents a salary and benefits package, so you may want to shop around if this approach appeals to you.

Here is an example of a commission split for 5 companies:

1. Keller Williams70 / 30
2. RE/MAX95/5, 80/20, 70/30, 60/40 (capping system)
3. Century 2150/50, 70/30, 8% franchise fee (capping system)
4. Coldwell Banker Real Estate50/50, 60/40, 70/30 (capping system)
5. Compass50/50

2. Brokerage Culture

Before choosing a real estate broker, consider your work environment. How much coworker support do I need? Like other businesses, real estate brokerages develop a culture that guides their operations.

Are you looking for a family-oriented, small-town brokerage? Or do you prefer a big-box franchise brokerage that leaves you to your own devices? Is it a weekly get-together or a company caravan? The best way to learn about a company’s culture is to talk to employees or attend company events.

3. Reputation of the Company

Begin your research by performing a buyer-like Google search as you want a brokerage with a solid market presence and a good reputation as you can rely on them to find leads if they have a large market share.

The brokerage’s niche is also vital and the right broker can triple your income. Moreover, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.

🌟 Looking For a Reputed Real Estate Company in South Carolina?

Choose Houzeo! Houzeo is rated 4.5 stars on Google Reviews and Trustpilot. Sell your house with for a small flat fee – as less as $299!



4. A Franchise or Independent Brokerage

When choosing an SC real estate broker, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.

A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.

Independent firms are usually small to medium-sized and based locally. Working for an independent real estate broker in South Carolina gives you more freedom to run your business as you wish.

5. Receive Offer Support

For example, some brokerages provide extensive mentoring and free advertising. Other brokerages are merely stopgaps while you build your own business. Although you may attend an occasional sales training class or monthly brokerage meeting, you are on your own.

There are many variations between the two extremes, and it comes down to personal preference.

Best Real Estate Companies To Work For

A real estate company employs licensed real estate agents who represent local buyers and sellers. Let’s discuss the 5 best real estate companies to work for in South Carolina based on commissions, fees, training, brand recognition, and marketing efforts.

1. Keller WilliamsAgents looking for a high commission structure as well as opportunities for continuing education
2. RE/MAXCustomizing commission splits and desk fees for established agents
3. Coldwell Banker RealtyMarketing, lead generation, and other tools for tech-savvy agents
4. eXp RealtyA virtual brokerage where professionals can have access to a wide range of online resources and tools.
5. Century 21Brokerage brand recognition is a priority for agents.

Final Word

No matter how large real estate companies in South Carolina are, if even one of the following criteria isn’t met, expect a poor review from a particular stakeholder: dedicated and knowledgeable agents, maximum savings, technological advancements, and a quick transaction.

WIth HOUZEO, all of this gets covered.

What does Houzeo Offer? – A Quick Glimpse

💻 Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 Available only on weekdays up to 1 pm, and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

Eager to Know How Houzeo Works?

Check out the following video for all the details you need:

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Resources for Selling Your South Carolina Home

How To Sell A House By Owner In South Carolina

From pricing to listing to managing showings and negotiating offers, here’s our comprehensive guide on how to sell a house by owner in South Carolina.

Selling A House In South Carolina: Here’s What You NEED to Know

You have to take care of various things when you want to sell your home in South Carolina. Here is a comprehensive guide to help you secure the best deal.

Seller Closing Costs in South Carolina

Are you finding it hard to understand what are the seller closing costs in South Carolina? Here’s our guide to making your house selling endeavor easier!

Best Companies That Buy Houses For Cash in South Carolina

Companies that buy houses for cash in Minnesota with instant offers and quick closing. Read this blog & find who’s #1

Seller’s Mandatory Disclosure Statement South Carolina

Are you finding it hard to understand the seller disclosures South Carolina? Here’s our guide to making your house selling endeavor easier!

Who Pays for the Closing Costs in South Carolina?

Are you finding it hard to understand who pays what closing cost in South Carolina? Here’s our guide to making your house selling endeavor easier!

Also Read

Frequently Asked Questions

What is the real estate companies near me?

5 top real estate companies in South Carolina are:
1. Houzeo
2. Century 21 The Harrelson Group
3. Coldwell Banker Sea Coast Advantage
4. RE/MAX Southern Shores
5. BHHS John Brabham Real Estate

How much do new Realtors make in South Carolina?

The average base pay of a REALTOR in South Carolina is $89,705 per year.

What does real estate companies do in South Carolina?

Real estate companies hire real estate professionals to assist buyers and sellers with their real estate transactions. The real estate companies in South Carolina also provide property management services to the clients.

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