From Huguenot to Churchill, Richmond home sellers saved up to $11,601 on an average $386,700 home with Flat Fee MLS Virginia services. Instead of a 3% agent commission, you list your house on the local MLS for a flat fee, typically under $300.
But beware! Many of these services are infamous for hidden fees, which are disclosed to you only at the closing table. To save you from such unpleasant surprises, we’ve spent hundreds of hours researching the the best Flat Fee MLS Richmond services.
KEY TAKEAWAYS
- Flat Fee MLS saves you a whopping $11,500 on a median-priced $386,700 2-bed Richmond home for sale.
- The 5 best Flat Fee MLS Richmond services include Houzeo, List With Freedom, Homecoin, Net Realty Now, and Virginia Flat Fee MLS.
- Houzeo is Richmond’s #1 Flat Fee MLS service because of its MLS exposure, quick listing process, smart tech, and 5-star customer support.
- Other companies include List With Freedom, rated 4.7/5 stars, Homecoin, rated 4.5/5 stars, and Net Realty Now, rated 5/5 stars.
- Some Richmond Flat Fee listing services sneak in hidden fees that drastically increase your expenses. So check the company’s policies thoroughly to avoid surprises on closing day.
- To sell your Richmond home quickly, a few mistakes to avoid are overpricing, including inaccurate listing details, and failing to market your property effectively.
Rankings: 5 Best Flat Fee MLS Richmond Companies in 2025
| Flat Fee MLS Service | Price | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. Houzeo | $299 | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. List With Freedom | $89 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Homecoin | $95 | ✅ | ❌ | ❌ | ❌ | ❌ |
| 4. Net Realty Now | $299 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. Virginia Flat Fee MLS | $99 | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 5 Best Flat Fee Listing Services in Richmond
1. Houzeo: Richmond’s #1 Flat Fee MLS Service
100% ONLINE
Listing Fee: $199Houzeo is Virginia’s leading high-tech platform that simplifies home sales with fast listing and online offers. Whether you live in Arlington or Virginia Beach, you can choose from three Flat Fee MLS packages:
- Silver Package – $199: You can upload 24 photos, and your listing term will be 6 months. You can also make unlimited changes to your listing.
- Gold Package – $249: You can post the maximum number of photos, avail licensed broker assistance, get access to Virginia seller disclosures, and a premium yard sign.
- Platinum Package – $299: You get virtual full assistance from a licensed broker and a 12-month listing term.
Here’s why homeowners trust Houzeo as the #1 Virginia Flat Fee MLS service:
- Max Exposure: Your Virginia home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, etc., increasing its visibility.
- Quicker Sale: Houzeo’s Homes For Sale in Virginia page showcases your home to thousands of buyers, which may result in a faster sale.
- 100% Online: You can list your home, manage offers, and close deals, all at your fingertips with a powerful Houzeo mobile app.
- 5-star Customer Service: You have access to listing support and chat services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Discover why so many homeowners are choosing Houzeo to list their properties.
Thousands of Virginia homeowners gave Houzeo top ratings of 4.9 out of 5 stars. Home sellers also praise the Houzeo Mobile App, which helps them list, manage, and close their home sales seamlessly—right from their phones.
» Houzeo Reviews: Rated “Excellent” by 11,000+ happy home sellers.
👉 Our Take: We recommend Houzeo’s Gold Plan for most home sellers. It gives you maximum exposure, highest savings, and access to Houzeo technology features. A licensed broker will also assist you with pricing your home, offer negotiations, inspection, and closing.
2. List With Freedom
EXPERIENCED BROKER
Listing Fee: $89List With Freedom is a popular Flat Fee Multiple Listing Service that offers 3 packages:
- Gold Package – $89 + 0.5% at Close: You can list your home for 6 months with 25 photos and make unlimited changes. Online showing service, open house, a professional yard sign, and other services are available at additional charges.
- Platinum Package – $195 + 0.25% at Close: You get everything in the Gold plan, but instead of 25 photos, you can list with the maximum number of photos.
- Platinum Plus Package – $395 + 0.25% at Close: This package provides a 12-month listing term with an online showing service, virtual tour, and other features. Add-on services come with additional costs.
Here are some advantages of choosing List With Freedom:
- Affordable Pricing: Listing packages start as low as $89, making home selling accessible and budget-friendly.
- Unlimited Listing Changes: Regardless of the plan you choose, you can update your listing as often as needed at no extra cost.
- Extensive Nationwide Coverage: List With Freedom operates in over 45 states, providing broad market access for sellers across the U.S.
Here are some drawbacks of using List With Freedom:
- Extra Charges: You need to pay a compliance fee of 0.25% to 0.5% when your property is sold. This can significantly increase your expenses at closing.
- Costly Add-Ons: Optional services like virtual tours, open houses, and offer reviews increase transaction costs. List With Freedom charges $49 for a yard sign, and you have to pay the installation costs.
- Limited Online Showing Service: Online showing services are not available in all areas. Additionally, if the service is included in your listing package, the company doesn’t provide a refund or credit.
- No Mobile App: You handle all property management tasks through a web browser. You miss out on instant mobile notifications when buyers express interest. Also, it becomes less convenient to manage features like one-tap responses to inquiries or quick photo uploads.
List With Freedom has a 4.7 out of 5-star rating from 840+ reviews on Google.
» List With Freedom Reviews: Is this flat fee company the right choice for your home sale? Read our in-depth review to find out!
👉 Our Take: List With Freedom charges a 0.25% – 0.50% compliance fee at closing, which can significantly increase your expenses. Instead, opt for a Flat Fee MLS service that discloses all its fees upfront so you don’t get any surprises later.
3. Homecoin
AFFORDABLE SERVICE
Listing Fee: $149Homecoin offers a single Flat Fee MLS package:
- Listing Package – $149: You get a 12-month listing term with a free Homecoin sign.
Additional Services:
- Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Real Estate Photography: $182 (price varies by area)
- Seller Agent (varies): You can avail two packages for seller agent. Standard package costs $149/hr and the premium package costs $2,999.
Homecoin offers the following advantages to home sellers:
- Free Disclosures: You get all the necessary state and federal seller disclosures.
- Covers 22 States: You can avail Homecoin services in 22 states across America. Some of the major states they cover are Florida, California, Texas, and Arizona.
In our research, we found some limitations of Homecoin, which could make your experience less satisfactory:
- Essentials as Add-Ons: Homecoin will charge you extra for essential features like showing management and a lockbox.
- Variable Pricing by Location: Prices vary by location depending on your state. This makes it difficult to budget accurately without first checking your specific area’s pricing.
- No Offer Management: You lack a centralized system to track, compare, and manage multiple offers. This makes it difficult to organize competing bids and can lead to confusion when handling negotiations with several interested buyers.
- No Mobile App for iOS or Android: You manage all property tasks through their website. You miss out on instant mobile notifications when buyers express interest, and it becomes less convenient to respond to inquiries or upload photos on the go.
- Delayed Buyer Communication: You don’t receive buyer inquiries directly. All messages from interested buyers go to Homecoin first and then get forwarded to you. This creates an unnecessary delay in communication.
Homecoin has 4.4 out of 5 stars from 140+ reviews on Google.
» Homecoin Reviews: Is the company worth it? Read our blog to find out.
👉 Our Take: Homecoin offers only a single package for listing on the MLS. While the $149 flat fee is definitely attractive, the additional features, such as professional photography and lockbox rentals, come with a hefty price tag.
4. Net Realty Now
EXPERIENCED BROKER
Listing Fee: $299Net Realty Now offers 2 Flat Fee MLS packages:
- Flat Fee MLS Listing Package – $299: You can upload up to 50 photos, and your listing term will be of 6 months. Your listing will appear on 85+ websites and NetRealtyNow.com social media to increase visibility.
- Full Support Flat Fee MLS Property Listing Package – $1,899: This package includes everything in the $299 plan plus unlimited consulting, contract negotiation, and full support from a licensed broker.
Some of the advantages of Net Realty Now are:
- Buyer Lead Forwarded: You receive buyer inquiries directly, allowing you to negotiate without broker interference.
- Comparable Sales Report: You also get a detailed CMA report, which will help you price the property properly.
- Unlimited Text Editing: Unlimited changes can be made to your MLS listing to keep it up to date.
- Legal Documents Provided: You receive the necessary paperwork for selling a house to facilitate a smooth transaction.
In our research, we have found certain drawbacks of Net Realty Now:
- Limited Coverage: The company offers its services in New York, Maryland, Virginia, and Washington DC only.
- Limited Agent Support: The Flat Fee MLS listing package does not include professional assistance, requiring sellers to handle negotiations and paperwork themselves.
- No In-Person Services: Unlike traditional agents, there are no open houses or in-person showings conducted for you.
Net Realty Now has 5 out of 5 stars from 3 customer reviews on Google.
👉 Our Take: We recommend Net Realty Now for sellers seeking digital brokerage services with contract assistance. However, key services like contract negotiation and marketing advice are only available in higher-tier plans.
5. Virginia Flat Fee MLS
AFFORDABLE OPTIONS
Listing Fee: $99Virginia Flat Fee MLS offers 2 Flat Fee MLS packages:
- Basic Package – $99: This package includes a listing term of 6 months with 6 photos. Your listing will be syndicated on the local MLS and other home listing websites such as Zillow, Trulia, and MSN.com.
- Showcase Package – $149: This includes a listing term of 6 months with 25 photos to help sell your home faster. Other services offered are similar to the basic package.
Virginia Flat Fee MLS is a good local option for home sellers offering the following benefits:
- Cheap Packages: You get to choose from two very affordable Flat Fee MLS packages that offer basic listing requirements.
- Free Status Changes: With free status changes, you can keep potential buyers informed. The buyer can check to see if your home is still on the market or if you have accepted an offer already.
- Local Market Exposure: Your listing gets displayed on hundreds of local realtor websites and on the local MLS for 6 months in both packages.
Virginia Flat Fee MLS has a few drawbacks:
- Entry-Only Listing: Virginia Flat Fee MLS offers no pricing or negotiation assistance. Sites like Houzeo offer full-service packages that allow you to find the best deal!
- No Listing Changes: You can make free changes to your listing status, but not to your photos or text. If you hire a professional real estate photographer or home stager after your listing, you won’t be able to use those pictures in the same listing.
- No Tech Features: When you are trying to sell your house on your own, you need all the help you can get. With Virginia Flat Fee MLS, you will not get a dashboard or mobile app for easy management and timely notifications.
In our research, we found no reviews for Virginia Flat Fee MLS.
👉 Our Take: Virginia Flat Fee MLS offers some really affordable options for Virginia home sellers. However, the lack of reviews can be concerning. Plus, their services are not 100% online, and the paperwork process can be tedious and time-consuming.
🚩Beware: Various Richmond Flat Fee MLS Companies Have High Hidden Fees
The biggest issue with Richmond Flat Fee MLS services is the high hidden fees. For example, some companies offer a $99 MLS listing but charge an undisclosed extra fee of $300+ for add-ons like a yard sign or lockbox. These hidden fees make your home sale more expensive, which ruins your experience with all the nickel and diming!
👉 Ready to List Your Home? Houzeo discloses all its fees upfront on the Flat Fee MLS Richmond pricing page!
How Does a Flat Fee Multiple Listing Service in Richmond Work?
A Flat Fee MLS listing in Richmond allows you to put your home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents; all you have to do is choose a plan that suits your needs. And voila! You save thousands.
With thousands of New Yorkers and Californians moving to Virginia, your property will gain exposure to a larger pool of potential buyers. Once your property is listed on the MLS, agents can share it with buyers looking for houses for sale in Richmond.
How Much Can You Save With a Flat Fee MLS Service in Richmond?
In Richmond’s affluent areas like Glen Allen, Short Pump, and Tuckahoe, the median home prices can be fairly high. Selling your home through a traditional agent could cost you thousands of dollars in commission fees.
However, with top Virginia Flat Fee MLS listing services like Houzeo, you can save up to $11,601 when selling a $386,700 home in the Capital City. You can use these savings to put your kids through college, upgrade your kitchen, or enjoy a luxury cruise!
| Service Provider | MLS Listing Fee in Richmond | Savings |
| Traditional Agent | 3% Commission – $11,601 | $0 |
| Houzeo | Fixed Fee – $299* | $11,352 |
How to List My Home on MLS in Richmond via Houzeo
Here’s how to sell a house by owner in Virginia with Houzeo:
- Create Your Account: Download the Houzeo Mobile App or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Add Property Details and Photos: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc. Also, upload high quality pictures and highlight what makes your Richmond home special!
- Choose Your MLS Plan: Houzeo offers 3 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Sign the Listing Agreement: Review and sign the listing agreement and complete the paperwork. If everything is in order, the real estate broker will make your listing live within 48 hours.
Pros and Cons of Listing With Richmond Flat Fee MLS Services
Here are some pros and cons of listing your Richmond home with Flat Fee MLS services:
✅ Pros
- Great Savings: For a Flat Fee MLS service in Richmond, you typically pay a fixed MLS listing cost, up to $300. With an affordable Flat Rate MLS service, you can list your home for sale by owner and save up to $21,020 on an average $386,700 home.
- Max Exposure: Your home listing is shared with major Virginia real estate websites like Zillow, Redfin, and Trulia. This makes your home visible to local and national buyer agents.
- Full Control: Just like with the best For Sale By Owner sites in Virginia, you can set your price, negotiate directly with buyers, and control the showing schedule with a Flat Fee Richmond real estate broker.
❌ Cons
- Limited Support: When you choose pocket-friendly plans ranging from $75 to $99, you likely end up handling a lot of paperwork, pricing, and negotiation all by yourself.
- Add On Charges: Even some of the best Richmond Flat Fee MLS listing services do not offer critical marketing tools like yard signs, open house schedules, and pricing assistance in their basic packages. You will likely pay $500 to $1,000 more in add-ons.
- Hidden Fees: One of the biggest cons of working with Flat Fee Richmond listing services is the hidden fee disclosed at the closing table. It’s so late you can’t even back out of the contract now!
- Time Commitment: Flat Fee MLS services mostly offer virtual broker assistance. You will have to dedicate significant time to market, list, and eventually sell your Richmond home.
Mistakes to Avoid With a Richmond Flat Fee MLS Service 🚫
To sell a home successfully in Richmond, ensure that you do not:
- Overprice Your Property: An unrealistic listing price can drive away serious buyers and increase your home’s days on market. Compare the house prices in Virginia before setting your listing price.
- Forget to Prepare Your Home: Most buyers aren’t interested in shabby homes needing repairs and maintenance. If you’re serious about selling, improve your curb appeal, declutter your home, and make minor fixes to attract offers.
- Neglect Marketing Efforts: MLS exposure is great, but it’s not enough in Richmond’s competitive market. Use traditional marketing tactics like yard signs to attract drive-by traffic. Learning how to sell a house on Facebook Marketplace is another great way to increase your offers.
- Ignore Legal and Paperwork Requirements: FSBO paperwork is complex. But that’s not a good enough reason to overlook crucial documents like a Virginia seller disclosure. Remember to consult with a real estate attorney to verify your contracts.
- Provide Incomplete or Inaccurate Listing Details: Falsifying your listing information is the fastest way to get sued in Richmond. Not only do you risk the deal falling through, but the MLS will also penalize you with a hefty fine. Double-check your listing to avoid more expenses.
- Dismiss Buyer Inquiries and Offers: Serious buyers have many housing options to choose from in the current market. Respond promptly to all inquiries and offers to avoid losing out on a serious buyer.
- Choose the Wrong Flat Fee MLS Service: The wrong flat fee company will drown you in hidden fees, outdated tech, expensive add-ons, and poor customer support. Why throw away more than $500 for nothing when you can get superior service at just $299?
» Houzeo Reviews: Read what over 11,000 customers have to say about Houzeo—Richmond’s #1 home selling website.
